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unisan.com website review

Visit site (opens in a new tab)Reviewed 24 October 202642 issues · 87 checks

This review found 42 issues worth fixing on unisan.com, 17 of them high impact, across 87 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Full-page screenshot of unisan.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. unisan.com at 0.4 s0.4 s
  2. unisan.com at 0.8 s0.8 s
  3. unisan.com at 1.1 s1.1 s
  4. unisan.com at 1.5 s1.5 s
  5. unisan.com at 1.9 s1.9 s
  6. unisan.com at 2.3 s2.3 s
  7. unisan.com at 2.6 s2.6 s
  8. unisan.com at 3.0 s3.0 s

Speed

11 to fix48
  • Improve image delivery

    6.3 s · 18.9 MB

    19 images could be 18.9 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 6.3 s faster on a phone.

  • Reduce unused JavaScript

    4.8 s · 830 KiB

    About 830 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 4.8 s faster on a phone.

  • Use efficient cache lifetimes

    2.0 s · 392 KiB

    15 files are served with short cache lifetimes, so returning visitors download them again (392 KiB).

  • Render-blocking requests

    1.6 s

    13 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.6 s.

  • Mobile performance score: 48

    48/100

    Your mobile performance score is 48 (desktop: 42). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Hubspot and Google CDN and others), adding 1.5 MB and 1.0 s of main-thread time.

  • Reduce unused CSS

    600 ms · 84 KiB

    About 84 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 600 ms faster on a phone.

  • Google Tag Manager adds 525 ms

    525 ms

    Google Tag Manager costs a phone 525 ms of main-thread work and 777 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Font display

    350 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 350 ms).

  • Hubspot adds 291 ms

    291 ms

    Hubspot costs a phone 291 ms of main-thread work and 346 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Main-thread work: 2.1 s

    A phone's processor spends 2.1 s on main-thread work while loading, 1.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Legacy JavaScript

    150 ms · 35 KiB

    Polyfills for old browsers add 35 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • 13 long tasks on the main thread

    13 long tasks block the main thread while loading, the longest for 169 ms. During a long task the page ignores taps.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 20 ms

    20 ms

    Your server sent the HTML in 20 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix57
  • First Contentful Paint: 8.8 s

    8.8 s

    The first text or image appears after 8.8 s on a phone. Good is under 1.8 s.

  • Largest Contentful Paint: 72.5 s

    72.5 s

    Your largest element takes 72.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Fast. Flexible. Personalized. Request a Quote”.

  • Time to Interactive: 77.3 s

    77.3 s

    The page becomes fully interactive after 77.3 s. Good is under 3.8 s.

  • Speed Index: 9.5 s

    9.5 s

    Visually, the page fills in at 9.5 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 360 ms

    360 ms

    Scripts block taps and scrolling for 360 ms in total while the page loads. Good is under 200 ms.

  • 12 images without width and height

    12 images have no width and height attributes, so the layout jumps as each one loads.

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

1 checks passed
  • Cumulative Layout Shift: 0.034

    0.034

    The layout barely moves while loading (CLS 0.034, good is under 0.1).

Images and page weight

5 to fix18
  • Page weight: 22.1 MB in 143 requests

    22.1 MB

    Your homepage downloads 22.1 MB in 143 requests on a phone: images 20.1 MB (52), scripts 1.4 MB (36) and fonts 385 KiB (7). Under 2 MB keeps phones on slow connections fast.

  • 14 images over 500 KB

    14 images weigh 18.9 MB together. On a phone connection a single image that size takes seconds.

  • 16 images far larger than shown

    15.2 MB

    16 images are downloaded at several times the size a phone draws them, for example hf_20260902_001047_4eca8a40-8d5d-4fe4-8860-0ec23ff3cb1a-(1). at 2,048 px wide, shown at 121 px. Resized copies would save about 15.2 MB.

  • 24 images in older formats

    24 images (19.6 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 15 images below the first screen load straight away

    15 images further down the page (14.6 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 6.3 g of CO₂ per visit

    6.27 g

    By the Sustainable Web Design model, a visit to your homepage emits about 6.27 g of CO₂e: 752.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

11 to fixGoogle 8085
  • ARIA attributes must conform to valid values (1 element)

    ARIA attributes must conform to valid values: 1 element on the page fails this check, rated critical by axe-core.

  • 29 text elements with low contrast

    29 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 3 tap targets too small

    3 tap targets are too small or too close together to hit reliably with a finger.

  • Scrollable region must have keyboard access (1 element)

    Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.

  • All page content should be contained by landmarks (40 elements)

    All page content should be contained by landmarks: 40 elements on the page fail this check, rated moderate by axe-core.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

  • 2 form fields without a label

    2 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • Alternative text of images should not be repeated as text (10 elements)

    Alternative text of images should not be repeated as text: 10 elements on the page fail this check, rated minor by axe-core.

  • Headings should not be empty (1 element)

    Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.

  • Users should be able to zoom and scale the text up to 500% (1 element)

    Users should be able to zoom and scale the text up to 500%: 1 element on the page fails this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 133 images in the HTML carry an alt attribute.

  • 38 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 50 WCAG 2.2 A/AA and best-practice rules on the phone render: 38 passed and 12 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 9287
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • No social preview image

    No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 104 internal links, 2 external

    The homepage links to 104 pages on unisan.com and 2 external pages.

6 checks passed
  • Meta description: 151 characters

    Your meta description is 151 characters: “Unisan is a leading provider of industrial cleaning supplies based in Los Angeles. We’re proud to be your one-stop-shop…”.

  • Title: 56 characters

    Your title is a healthy 56 characters: “Unisan | Industrial Cleaning Supplies | Quality Supplies”.

  • Canonical URL set

    The canonical URL is https://www.unisan.com/.

  • Structured data in place

    Structured data found: Organization.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.unisan.com/sitemap.xml.

AI search readiness

100
  • No llms.txt

    There is no https://www.unisan.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 5 of 6 facts

    Your Organization JSON-LD gives name, url, logo, description and contact details; sameAs (social profiles) would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (954 words), so crawlers that don't run JavaScript still read it.

Other pages

2 to fix90
  • 2 pages without a meta description

    https://www.unisan.com/forms/addshipto and https://www.unisan.com/catsearch/38/chemicals- have no meta description, so Google writes the search snippet from whatever text it finds.

  • 6 pages without an H1

    https://www.unisan.com/about/about, https://www.unisan.com/contact/contact-us, https://www.unisan.com/catsearch/153/janitorial-and-washroom, https://www.unisan.com/catsearch/223/facility-and-maintenance, https://www.unisan.com/catsearch/38/chemicals- and https://www.unisan.com/catsearch/65/safety-supplies have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 35 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 11 pages that loaded have a <title>.

Best practices

2 to fixGoogle 8891
  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Uncaught ReferenceError: sliderDivSelector is not defined”.

  • 2 distorted images

    2 images are displayed at the wrong aspect ratio, so they look stretched or squashed.

  • 1 low-resolution image

    1 image is served at too low a resolution for sharp phone screens.

2 checks passed
  • Tap targets are thumb-sized

    25 of 29 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix88
  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • Thin social proof

    Social proof on the homepage: 132 customer or partner logos. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • About 853 words of copy

    The homepage carries about 853 words of visible text.

6 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Request a Quote”.

  • 19 calls to action

    The homepage has 19 calls to action, for example “Contact”, “Get Started” and “Request Terms”.

  • Analytics in place

    Analytics detected: Google Tag Manager, Google Analytics, Hotjar and HubSpot.

  • Direct contact links

    Visitors can reach you directly: 2 phone links and 1 email link.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Privacy and tracking

1 to fix
  • 6 trackers load before any consent

    6

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Hotjar and HubSpot and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 17 cookies set on arrival

    17

    Opening the homepage sets 17 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 41 other companies contacted

    Loading the homepage contacts 41 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at unisan.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

Framework
jQuery
Analytics
Google Analytics | Google Tag Manager | Hotjar

Upkeep, stack, hiring and company data from programmable.info

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