usef.org website review

49 files are served with short cache lifetimes, so returning visitors download them again (1.6 MB).

13 images could be 1.2 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 2.0 s faster on a phone.

Your mobile performance score is 62. Pages that score under 90 lose visitors before the first paint.

8 third-party services load with your homepage (imi.chat, Cookiebot and JSDelivr CDN and others), adding 1.3 MB and 691 ms of main-thread time.

About 236 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 570 ms faster on a phone.

imi.chat costs a phone 386 ms of main-thread work and 781 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

About 99 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 300 ms faster on a phone.

79 KiB could be saved by minifying JavaScript.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 150 ms).

2 files block the first paint until they finish downloading. Deferring or inlining them could save about 150 ms.

5 long tasks block the main thread while loading, the longest for 144 ms. During a long task the page ignores taps.

24 KiB could be saved by minifying CSS.

Polyfills for old browsers add 7 KiB JavaScript that modern phones do not need.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

For real visitors the layout shifts by 0.82 (75th percentile). Good is under 0.1.

Your largest element takes 11.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

The page becomes fully interactive after 17.4 s. Good is under 3.8 s.

Visually, the page fills in at 7.5 s (Speed Index). Good is under 3.4 s.

Real visitors wait 3.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.

Real visitors see the first content after 3.0 s (75th percentile). Good is under 1.8 s.

Real visitors wait 1.5 s for your server to start answering (75th percentile). Good is under 800 ms.

The first text or image appears after 2.9 s on a phone. Good is under 1.8 s.

Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 87 ms to 95 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 1.7 s to 1.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 3.8 MB in 149 requests on a phone: images 2.4 MB (53), scripts 583 KiB (39) and fonts 425 KiB (16). Under 2 MB keeps phones on slow connections fast.

4 images are downloaded at several times the size a phone draws them, for example annual-meeting-2027.jpg at 1,440 px wide, shown at 390 px. Resized copies would save about 131 KiB.

4 images (384 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

By the Sustainable Web Design model, a visit to your homepage emits about 1.07 g of CO₂e: 128.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

19 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

8 tap targets are too small or too close together to hit reliably with a finger.

All page content should be contained by landmarks: 12 elements on the page fail this check, rated moderate by axe-core.

Document should not have more than one banner landmark: 1 element on the page fails this check, rated moderate by axe-core.

Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

4 visible links have no text or label, so screen readers cannot say where they go.

Elements with role="dialog" or role="alertdialog" do not have accessible names. (1 element).

Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.

No meta description, so Google writes its own snippet from whatever text it finds.

There is no <h1>, so neither visitors nor Google get a clear main headline.

Your title is only 23 characters: “Welcome | US Equestrian”. Between 30 and 65 characters leaves room to say what you do and for whom.

No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.

The homepage links to 162 pages on usef.org and 45 external pages.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

There is no https://www.usef.org/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

https://www.usef.org/donate, https://www.usef.org/join-usef/join-renew, https://www.usef.org/horse-welfare, https://www.usef.org/compete, https://www.usef.org/safe-sport and https://www.usef.org/network and 9 others have no meta description, so Google writes the search snippet from whatever text it finds.

https://www.usef.org/donate, https://www.usef.org/horse-welfare, https://www.usef.org/compete, https://www.usef.org/network, https://www.usef.org/media/press-releases and https://www.usef.org/membership and 7 others have no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 104 found) and read each the way a search engine does.

3 of 15 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

The page uses 2 deprecated browser APIs that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

The homepage shows no opening hours. If customers visit or call, show when.

Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.

There is no form on the homepage, so every lead has to click through to another page first.

There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 812 words of visible text.

Opening the homepage sets 1 cookie (measured from a US location before any click).

Loading the homepage contacts 12 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.