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usenourish.com website review
Visit site (opens in a new tab)Reviewed 26 October 202638 issues · 91 checks
This review found 38 issues worth fixing on usenourish.com, 13 of them high impact, across 91 checks. The most urgent: page weight: 20.3 MB in 140 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
Read the full growth playbook for Nourish
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
82BClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 9, 2026 | 3.6 s |
| May 16, 2026 | 3.7 s |
| May 23, 2026 | 3.6 s |
| May 30, 2026 | 3.5 s |
| Jun 6, 2026 | 3.3 s |
| Jun 13, 2026 | 3.1 s |
| Jun 20, 2026 | 3.0 s |
| Jun 27, 2026 | 2.9 s |
| Jul 4, 2026 | 2.9 s |
| Jul 11, 2026 | 2.9 s |
| Jul 18, 2026 | 3.0 s |
| Jul 25, 2026 | 3.0 s |
| Aug 1, 2026 | 2.9 s |
| Aug 8, 2026 | 2.8 s |
| Aug 15, 2026 | 2.7 s |
| Aug 22, 2026 | 2.7 s |
| Aug 29, 2026 | 2.6 s |
| Sep 5, 2026 | 2.5 s |
| Sep 12, 2026 | 2.4 s |
| Sep 19, 2026 | 2.2 s |
| Sep 26, 2026 | 2.1 s |
| Oct 3, 2026 | 2.1 s |
| Oct 10, 2026 | 2.0 s |
| Oct 17, 2026 | 2.0 s |
| Oct 24, 2026 | 2.1 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 9, 2026 | 140 ms |
| May 16, 2026 | 145 ms |
| May 23, 2026 | 147 ms |
| May 30, 2026 | 147 ms |
| Jun 6, 2026 | 147 ms |
| Jun 13, 2026 | 146 ms |
| Jun 20, 2026 | 146 ms |
| Jun 27, 2026 | 146 ms |
| Jul 4, 2026 | 147 ms |
| Jul 11, 2026 | 150 ms |
| Jul 18, 2026 | 153 ms |
| Jul 25, 2026 | 152 ms |
| Aug 1, 2026 | 147 ms |
| Aug 8, 2026 | 146 ms |
| Aug 15, 2026 | 145 ms |
| Aug 22, 2026 | 146 ms |
| Aug 29, 2026 | 145 ms |
| Sep 5, 2026 | 145 ms |
| Sep 12, 2026 | 140 ms |
| Sep 19, 2026 | 137 ms |
| Sep 26, 2026 | 136 ms |
| Oct 3, 2026 | 135 ms |
| Oct 10, 2026 | 131 ms |
| Oct 17, 2026 | 130 ms |
| Oct 24, 2026 | 129 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.5 s
0.9 s
1.4 s
1.8 s
2.3 s
2.7 s
3.2 s
3.6 s
Speed
Google Tag Manager adds 1.0 s
1.0 sGoogle Tag Manager costs a phone 1.0 s of main-thread work and 682 KiB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Mobile performance score: 38
38/100Your mobile performance score is 38 (desktop: 79). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 5.6 s
A phone's processor spends 5.6 s on main-thread work while loading, 3.0 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Use efficient cache lifetimes
450 ms · 18.1 MB50 files are served with short cache lifetimes, so returning visitors download them again (18.1 MB).
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, JSDelivr CDN and website-files.com and others), adding 20.0 MB and 2.1 s of main-thread time.
website-files.com adds 165 ms
165 mswebsite-files.com costs a phone 165 ms of main-thread work and 18.6 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused JavaScript
900 ms · 443 KiBAbout 443 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 900 ms faster on a phone.
Improve image delivery
500 ms · 314 KiB10 images could be 314 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 500 ms faster on a phone.
Reduce unused CSS
600 ms · 107 KiBAbout 107 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 600 ms faster on a phone.
Render-blocking requests
600 ms1 file blocks the first paint until they finish downloading. Deferring or inlining it could save about 600 ms.
JSDelivr CDN adds 447 ms
447 msJSDelivr CDN costs a phone 447 ms of main-thread work and 244 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 353 ms. During a long task the page ignores taps.
1,648 HTML elements
The page has 1,648 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Minify JavaScript
150 ms · 16 KiB16 KiB could be saved by minifying JavaScript.
Legacy JavaScript
21 KiBPolyfills for old browsers add 21 KiB JavaScript that modern phones do not need.
Phones get a much slower page than desktops
Desktop scores 79 but mobile only 38. A gap that wide usually means heavy scripts and images that hit phones hardest.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 6 ms
6 msYour server sent the HTML in 6 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 10.4 s
10.4 sYour largest element takes 10.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Time to Interactive: 18.0 s
18.0 sThe page becomes fully interactive after 18.0 s. Good is under 3.8 s.
First Contentful Paint: 4.3 s
4.3 sThe first text or image appears after 4.3 s on a phone. Good is under 1.8 s.
Total Blocking Time: 979 ms
979 msScripts block taps and scrolling for 979 ms in total while the page loads. Good is under 200 ms.
Speed Index: 7.0 s
7.0 sVisually, the page fills in at 7.0 s (Speed Index). Good is under 3.4 s.
Real-user FCP: 2.2 s
2.2 sReal visitors see the first content after 2.2 s (75th percentile). Good is under 1.8 s.
1 image without width and height
1 image have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) held steady for real visitors
-9%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 140 ms to 129 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
6 checks passed
Real-user LCP: 2.3 s
2.3 sReal visitors wait 2.3 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 138 ms
138 msReal visitors wait 138 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user TTFB: 720 ms
720 msReal visitors wait 720 ms for your server to start answering (75th percentile). Good is under 800 ms.
Largest content (LCP) got 44% faster for real visitors
-44%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 3.6 s to 2.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 20.3 MB in 140 requests
20.3 MBYour homepage downloads 20.3 MB in 140 requests on a phone: media 17.6 MB (2), scripts 1.5 MB (57) and images 695 KiB (34). Under 2 MB keeps phones on slow connections fast.
2 images in older formats
2 images (99 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 5.7 g of CO₂ per visit
5.74 gBy the Sustainable Web Design model, a visit to your homepage emits about 5.74 g of CO₂e: 689.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
Certain ARIA roles must contain particular children (2 elements)
Certain ARIA roles must contain particular children: 2 elements on the page fail this check, rated critical by axe-core.
Invalid ARIA attributes
1 element use ARIA attributes their role does not allow, which confuses screen readers.
14 text elements with low contrast
14 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.
All page content should be contained by landmarks (1 element)
All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.
8 links without text
8 visible links have no text or label, so screen readers cannot say where they go.
3 form fields without a label
3 form fields have no label, so screen readers announce an empty box and autofill guesses.
Headings skip levels
Headings skip levels (h3 → h5), which makes the page harder to scan with a screen reader.
2 checks passed
Every image has alt text
All 81 images in the HTML carry an alt attribute.
48 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 55 WCAG 2.2 A/AA and best-practice rules on the phone render: 48 passed and 7 failed. 6 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Meta description is long (242 characters)
Your meta description is 242 characters; Google truncates after about 160, so the end of your pitch is cut.
5 links with vague text
5 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
117 internal links, 26 external
The homepage links to 117 pages on usenourish.com and 26 external pages.
7 checks passed
One H1 headline
Your main headline reads: “Talk to a dietitian covered by your insurance”.
Title: 47 characters
Your title is a healthy 47 characters: “Nourish | Online Dietitian Covered by Insurance”.
Canonical URL set
The canonical URL is https://www.nourish.com/.
Structured data in place
Structured data found: FAQPage, MedicalOrganization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.nourish.com/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 5 of 6 facts
Your Organization JSON-LD gives name, url, logo, description and contact details; sameAs (social profiles) would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (2,174 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://www.nourish.com/llms.txt (4 KiB, 29 links), a plain-text guide to the site for AI tools.
Other pages
2 pages without a meta description
https://www.nourish.com/employers and https://www.nourish.com/health-systems have no meta description, so Google writes the search snippet from whatever text it finds.
4 pages share a meta description
https://www.nourish.com/refer and https://www.nourish.com/for-health-plans use the same meta description. A description written for each page earns more clicks.
1 page without an H1
https://www.nourish.com/does-my-insurance-cover-nutrition has no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 68 found) and read each the way a search engine does.
5 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
2 checks passed
Tap targets are thumb-sized
18 of 21 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
A 53-field form
Your longest form asks for 53 fields (0 required). Every extra field lowers completion.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
Phone number is not tap-to-call
Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 795 words of copy
The homepage carries about 795 words of visible text.
4 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Get started”.
12 calls to action
The homepage has 12 calls to action, for example “Get started”, “Learn more” and “Read our blog post to learn more!”.
Social proof on the page
Social proof on the homepage: 2 testimonial or review blocks, 4 customer or partner logos, a star rating and 2 trust badges.
Phone number on the homepage
Your phone number is on the homepage.
Privacy and tracking
2 cookies set on arrival
2Opening the homepage sets 2 cookies (measured from a US location before any click).
8 other companies contacted
Loading the homepage contacts 8 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
2 checks passed
Consent tool: OneTrust
A consent management tool (OneTrust) loads with the page.
No known trackers before consent
No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at usenourish.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- CMS
- Webflow
- Hosting
- Cloudflare
Hiring
- Hiring
- 83 open roles
- Teams
- Territory Manager (22), Engineering (13), Revenue Strategy (7), People & Talent (5)
- Job board
- greenhouse
- Careers page
- www.nourish.com/careers (opens in a new tab)
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 38 issues on usenourish.com, including 21 speed issues, 2 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.