whatwears.com website review

18 images could be 979 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 350 ms faster on a phone.

Your mobile performance score is 73. Pages that score under 90 lose visitors before the first paint.

About 85 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 450 ms faster on a phone.

About 38 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.

12 files block the first paint until they finish downloading. Deferring or inlining them could save about 400 ms.

5 third-party services load with your homepage (Privy, Shopify and shopclimb.com and others), adding 339 KiB and 122 ms of main-thread time.

1 long task block the main thread while loading, the longest for 99 ms. During a long task the page ignores taps.

3 files are served with short cache lifetimes, so returning visitors download them again (14 KiB).

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Your largest element takes 11.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

The page becomes fully interactive after 12.0 s. Good is under 3.8 s.

Visually, the page fills in at 3.7 s (Speed Index). Good is under 3.4 s.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Your homepage downloads 3.3 MB in 198 requests on a phone: images 2.1 MB (56), other files 729 KiB (85) and scripts 355 KiB (40). Under 2 MB keeps phones on slow connections fast.

By the Sustainable Web Design model, a visit to your homepage emits about 0.93 g of CO₂e: 111.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Images must have alternative text: 1 element on the page fails this check, rated critical by axe-core.

3 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

Alternative text of images should not be repeated as text: 7 elements on the page fail this check, rated minor by axe-core.

No meta description, so Google writes its own snippet from whatever text it finds.

There is no <h1>, so neither visitors nor Google get a clear main headline.

Your canonical URL points to mangocouture.com, not whatwears.com, so Google may credit that host instead.

No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

The homepage links to 83 pages on whatwears.com and 4 external pages.

https://whatwears.com/collections/dress-main, https://whatwears.com/collections/bottom, https://whatwears.com/collections/rompers-jumpsuits, https://whatwears.com/collections/matching-sets-main, https://whatwears.com/collections/tops and https://whatwears.com/collections/outerwear and 2 others have no meta description, so Google writes the search snippet from whatever text it finds.

We fetched 15 pages linked from your homepage (of 32 found) and read each the way a search engine does.

1 error was logged to the browser console while the page loaded, for example “Uncaught (in promise) TypeError: Cannot destructure property 'name' of 'e' as it is undefined.”.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

Social proof on the homepage: 32 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

The homepage has only about 168 words of visible text; thin pages give Google and first-time buyers little to go on.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 11 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 12 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.