whclab.in website review

9 images could be 1.3 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.

Your mobile performance score is 74. Pages that score under 90 lose visitors before the first paint.

3 files block the first paint until they finish downloading. Deferring or inlining them could save about 200 ms.

3 third-party services load with your homepage (Shopify, shop.app and Ipify), adding 173 KiB and 30 ms of main-thread time.

About 24 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 20 ms faster on a phone.

About 12 KiB of CSS is downloaded but never applied on this page.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

3 KiB could be saved by minifying JavaScript.

1 file is served with short cache lifetimes, so returning visitors download them again (1 KiB).

Your largest element takes 5.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.

Visually, the page fills in at 5.7 s (Speed Index). Good is under 3.4 s.

The page becomes fully interactive after 5.2 s. Good is under 3.8 s.

The first text or image appears after 2.1 s on a phone. Good is under 1.8 s.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Your homepage downloads 19.0 MB in 164 requests on a phone: media 16.4 MB (3), images 1.5 MB (20) and other files 727 KiB (75). Under 2 MB keeps phones on slow connections fast.

By the Sustainable Web Design model, a visit to your homepage emits about 5.39 g of CO₂e: 647.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

16 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

ARIA commands must have an accessible name: 2 elements on the page fail this check, rated serious by axe-core.

Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.

Summary elements must have discernible text: 1 element on the page fails this check, rated serious by axe-core.

5 images have no alt text, which hurts accessibility and image search.

All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

10 visible links have no text or label, so screen readers cannot say where they go.

Alternative text of images should not be repeated as text: 15 elements on the page fail this check, rated minor by axe-core.

Headings skip levels (h1 → h3, h1 → h5 and h2 → h4), which makes the page harder to scan with a screen reader.

No meta description, so Google writes its own snippet from whatever text it finds.

Your title is only 10 characters: “WHC LAB IN”. Between 30 and 65 characters leaves room to say what you do and for whom.

There are 20 <h1> headlines (“HOME”, “BREWING” and “RESOURCES”). One clear main headline is easier for people and search engines.

No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.

The homepage links to 101 pages on whclab.in and 5 external pages.

Your homepage links to https://whclab.in/pages/contact, which answers with an error. Visitors hit a dead end and search engines drop it.

https://whclab.in/collections/all, https://whclab.in/pages/https-www-whclab-com-pages-lab-certificates, https://whclab.in/pages/distributors, https://whclab.in/pages/sales-team, https://whclab.in/collections/brewing-yeast and https://whclab.in/collections/enzymes and 5 others have no meta description, so Google writes the search snippet from whatever text it finds.

https://whclab.in/pages/https-www-whclab-com-pages-lab-certificates and https://whclab.in/pages/distributors have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

We fetched 15 pages linked from your homepage (of 44 found) and read each the way a search engine does.

2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

1 image is displayed at the wrong aspect ratio, so it looks stretched or squashed.

1 image is served at too low a resolution for sharp phone screens.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

Social proof on the homepage: 21 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage carries about 972 words of visible text.

Opening the homepage sets 5 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 3 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.