whclab.us website review

About 314 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.2 s faster on a phone.

9 images could be 1.3 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

Your mobile performance score is 64. Pages that score under 90 lose visitors before the first paint.

Google Tag Manager costs a phone 336 ms of main-thread work and 310 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

8 third-party services load with your homepage (Google Tag Manager, Shopify and Mailchimp and others), adding 606 KiB and 453 ms of main-thread time.

5 long tasks block the main thread while loading, the longest for 192 ms. During a long task the page ignores taps.

13 files are served with short cache lifetimes, so returning visitors download them again (22 KiB).

About 12 KiB of CSS is downloaded but never applied on this page.

6 KiB could be saved by minifying JavaScript.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Your largest element takes 9.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.

The page becomes fully interactive after 10.1 s. Good is under 3.8 s.

Visually, the page fills in at 5.8 s (Speed Index). Good is under 3.4 s.

The first text or image appears after 2.2 s on a phone. Good is under 1.8 s.

Scripts block taps and scrolling for 214 ms in total while the page loads. Good is under 200 ms.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Your homepage downloads 24.4 MB in 221 requests on a phone: media 21.3 MB (4), images 1.5 MB (23) and other files 792 KiB (107). Under 2 MB keeps phones on slow connections fast.

By the Sustainable Web Design model, a visit to your homepage emits about 6.93 g of CO₂e: 831.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

22 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.

Summary elements must have discernible text: 1 element on the page fails this check, rated serious by axe-core.

6 images have no alt text, which hurts accessibility and image search.

The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

13 visible links have no text or label, so screen readers cannot say where they go.

Alternative text of images should not be repeated as text: 5 elements on the page fail this check, rated minor by axe-core.

Headings skip levels (h1 → h3, h1 → h5 and h2 → h4), which makes the page harder to scan with a screen reader.

Your title is only 20 characters: “WHC LAB – WHC LAB US”. Between 30 and 65 characters leaves room to say what you do and for whom.

There are 21 <h1> headlines (“HOME”, “BREWING” and “RESOURCES”). One clear main headline is easier for people and search engines.

Your meta description is 280 characters; Google truncates after about 160, so the end of your pitch is cut.

The homepage links to 93 pages on whclab.us and 6 external pages.

There is no https://whclab.us/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

https://whclab.us/pages/2026-product-catalogue has no meta description, so Google writes the search snippet from whatever text it finds.

We fetched 15 pages linked from your homepage (of 43 found) and read each the way a search engine does.

3 errors were logged to the browser console while the page loaded, for example “Refused to apply style from 'https://whclab.us/cdn/shop/t/5/assets/banner-section.css?v=9920' because its MIME type ('t…”.

1 image is displayed at the wrong aspect ratio, so it looks stretched or squashed.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage carries about 965 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 12 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 14 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.