wildercoe.co.uk website review

About 609 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.5 s faster on a phone.

30 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.5 s.

78 files are served with short cache lifetimes, so returning visitors download them again (239 KiB).

Your mobile performance score is 59 (desktop: 71). Pages that score under 90 lose visitors before the first paint.

About 84 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 440 ms faster on a phone.

Google Tag Manager costs a phone 332 ms of main-thread work and 772 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 300 ms).

5 third-party services load with your homepage (Google Tag Manager, Clarity and Amazon Web Services and others), adding 978 KiB and 490 ms of main-thread time.

Polyfills for old browsers add 8 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

3 long tasks block the main thread while loading, the longest for 126 ms. During a long task the page ignores taps.

5 images could be 58 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

6 KiB could be saved by minifying CSS.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Your largest element takes 17.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.

The page becomes fully interactive after 17.8 s. Good is under 3.8 s.

The first text or image appears after 4.9 s on a phone. Good is under 1.8 s.

Visually, the page fills in at 7.0 s (Speed Index). Good is under 3.4 s.

6 images have no width and height attributes, so the layout jumps as each one loads.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Your homepage downloads 3.2 MB in 98 requests on a phone: scripts 1.3 MB (37), fonts 885 KiB (9) and images 873 KiB (23). Under 2 MB keeps phones on slow connections fast.

1 image further down the page (24 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

By the Sustainable Web Design model, a visit to your homepage emits about 0.90 g of CO₂e: 108.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

16 tap targets are too small or too close together to hit reliably with a finger.

9 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

8 elements have a tabindex above 0, which scrambles the keyboard order.

2 links inside paragraphs rely on colour alone to stand out.

Form elements should have a visible label: 1 element on the page fails this check, rated serious by axe-core.

8 images have no alt text, which hurts accessibility and image search.

19 visible links have no text or label, so screen readers cannot say where they go.

4 form fields have no label, so screen readers announce an empty box and autofill guesses.

Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.

There are 2 <h1> headlines (“Subscribe to news” and “Latest news”). One clear main headline is easier for people and search engines.

Structured data found (AccountingService, BreadcrumbList, WebPage and WebSite) but with 1 problem, for example “WebSite: missing name”.

No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

The homepage links to 234 pages on wildercoe.co.uk and 1 external page.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

There is no https://www.wildercoe.co.uk/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

We fetched 15 pages linked from your homepage (of 101 found) and read each the way a search engine does.

1 image failed to load on a phone, for example https://www.wildercoe.co.uk/.

A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

Social proof on the homepage: 95 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 325 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Microsoft Clarity (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 4 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 12 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.