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winfieldunited.com website review

Visit site (opens in a new tab)Reviewed 4 November 202653 issues · 98 checks

This review found 53 issues worth fixing on winfieldunited.com, 25 of them high impact, across 98 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
4.4 s2.8 sMay 16Oct 314.2 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20263.4 s
May 23, 20263.4 s
May 30, 20263.4 s
Jun 6, 20263.5 s
Jun 13, 20263.4 s
Jun 20, 20263.4 s
Jun 27, 20263.3 s
Jul 4, 20263.2 s
Jul 11, 20263.1 s
Jul 18, 20262.9 s
Jul 25, 20263.0 s
Aug 1, 20263.0 s
Aug 8, 20263.0 s
Aug 15, 20263.2 s
Aug 22, 20263.3 s
Aug 29, 20263.3 s
Sep 5, 20263.4 s
Sep 12, 20263.5 s
Sep 19, 20263.5 s
Sep 26, 20263.5 s
Oct 3, 20263.6 s
Oct 10, 20263.7 s
Oct 17, 20263.9 s
Oct 24, 20264.1 s
Oct 31, 20264.2 s
Real-visitor tap response (INP)75th percentile, phones
85 ms78 msMay 16Oct 3182 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 202681 ms
May 23, 202683 ms
May 30, 202684 ms
Jun 6, 202683 ms
Jun 13, 202681 ms
Jun 20, 202680 ms
Jun 27, 202680 ms
Jul 4, 202680 ms
Jul 11, 202679 ms
Jul 18, 202679 ms
Jul 25, 202679 ms
Aug 1, 202679 ms
Aug 8, 202679 ms
Aug 15, 202679 ms
Aug 22, 202679 ms
Aug 29, 202682 ms
Sep 5, 202681 ms
Sep 12, 202681 ms
Sep 19, 202681 ms
Sep 26, 202679 ms
Oct 3, 202679 ms
Oct 10, 202679 ms
Oct 17, 202681 ms
Oct 24, 202681 ms
Oct 31, 202682 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of winfieldunited.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. winfieldunited.com at 0.4 s0.4 s
  2. winfieldunited.com at 0.8 s0.8 s
  3. winfieldunited.com at 1.3 s1.3 s
  4. winfieldunited.com at 1.7 s1.7 s
  5. winfieldunited.com at 2.1 s2.1 s
  6. winfieldunited.com at 2.5 s2.5 s
  7. winfieldunited.com at 2.9 s2.9 s
  8. winfieldunited.com at 3.3 s3.3 s

Speed

13 to fix34
  • Use efficient cache lifetimes

    10.3 s · 2.3 MB

    32 files are served with short cache lifetimes, so returning visitors download them again (2.3 MB).

  • Improve image delivery

    7.7 s · 1.8 MB

    5 images could be 1.8 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 7.7 s faster on a phone.

  • Reduce unused JavaScript

    7.2 s · 1.3 MB

    About 1.3 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 7.2 s faster on a phone.

  • Render-blocking requests

    2.8 s

    18 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.8 s.

  • Reduce unused CSS

    1.6 s · 316 KiB

    About 316 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 1.6 s faster on a phone.

  • Mobile performance score: 34

    34/100

    Your mobile performance score is 34. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 4.7 s

    A phone's processor spends 4.7 s on main-thread work while loading, 3.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google CDN, Cloudflare CDN and Google Tag Manager and others), adding 2.5 MB and 2.4 s of main-thread time.

  • Google CDN adds 645 ms

    645 ms

    Google CDN costs a phone 645 ms of main-thread work and 1.1 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Cloudflare CDN adds 594 ms

    594 ms

    Cloudflare CDN costs a phone 594 ms of main-thread work and 51 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Google Tag Manager adds 493 ms

    493 ms

    Google Tag Manager costs a phone 493 ms of main-thread work and 586 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Osano CMP adds 251 ms

    251 ms

    Osano CMP costs a phone 251 ms of main-thread work and 64 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Google Maps adds 172 ms

    172 ms

    Google Maps costs a phone 172 ms of main-thread work and 379 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 201 ms. During a long task the page ignores taps.

  • Minify JavaScript

    160 ms · 28 KiB

    28 KiB could be saved by minifying JavaScript.

  • Minify CSS

    160 ms · 14 KiB

    14 KiB could be saved by minifying CSS.

  • Legacy JavaScript

    150 ms · 17 KiB

    Polyfills for old browsers add 17 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 14 ms

    14 ms

    Your server sent the HTML in 14 ms, well inside Google's 600 ms guideline.

Core Web Vitals

11 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user FCP: 3.2 s

    3.2 s

    Real visitors see the first content after 3.2 s (75th percentile). Good is under 1.8 s.

  • First Contentful Paint: 8.7 s

    8.7 s

    The first text or image appears after 8.7 s on a phone. Good is under 1.8 s.

  • Largest Contentful Paint: 27.3 s

    27.3 s

    Your largest element takes 27.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Built For It Banner”.

  • Time to Interactive: 31.3 s

    31.3 s

    The page becomes fully interactive after 31.3 s. Good is under 3.8 s.

  • Speed Index: 9.4 s

    9.4 s

    Visually, the page fills in at 9.4 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 1.0 s

    1.0 s

    Scripts block taps and scrolling for 1.0 s in total while the page loads. Good is under 200 ms.

  • Real-user LCP: 3.4 s

    3.4 s

    Real visitors wait 3.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Largest content (LCP) got 22% slower for real visitors

    +22%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 3.4 s to 4.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Real-user TTFB: 1.1 s

    1.1 s

    Real visitors wait 1.1 s for your server to start answering (75th percentile). Good is under 800 ms.

  • 8 images without width and height

    8 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    -1%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 81 ms to 82 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

3 checks passed
  • Real-user INP: 90 ms

    90 ms

    Real visitors wait 90 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

4 to fix38
  • Page weight: 6.0 MB in 161 requests

    6.0 MB

    Your homepage downloads 6.0 MB in 161 requests on a phone: scripts 2.8 MB (46), images 2.1 MB (17) and other files 576 KiB (67). Under 2 MB keeps phones on slow connections fast.

  • 1 image over 500 KB

    closing-the-yield-loss-gap_870x580.png weighs 1.1 MB. On a phone connection a single image that size takes seconds.

  • 5 images in older formats

    5 images (2.0 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 4 images below the first screen load straight away

    4 images further down the page (1.7 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 1.7 g of CO₂ per visit

    1.71 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.71 g of CO₂e: 205.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

12 to fixGoogle 7884
  • Certain ARIA roles must be contained by particular parents (1 element)

    Certain ARIA roles must be contained by particular parents: 1 element on the page fails this check, rated critical by axe-core.

  • 1 button without a name

    1 button has no accessible name, so screen readers announce just “button”.

  • 10 text elements with low contrast

    10 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Form elements should have a visible label (2 elements)

    Form elements should have a visible label: 2 elements on the page fail this check, rated serious by axe-core.

  • Malformed lists

    Some lists contain elements other than list items, which screen readers announce wrongly.

  • 1 tap target too small

    1 tap target is too small or too close together to hit reliably with a finger.

  • 1 image without alt text

    1 image has no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (16 elements)

    All page content should be contained by landmarks: 16 elements on the page fail this check, rated moderate by axe-core.

  • Contentinfo landmark should not be contained in another landmark (2 elements)

    Contentinfo landmark should not be contained in another landmark: 2 elements on the page fail this check, rated moderate by axe-core.

  • Document should not have more than one contentinfo landmark (1 element)

    Document should not have more than one contentinfo landmark: 1 element on the page fails this check, rated moderate by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • 6 form fields without a label

    6 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • Headings skip levels

    Headings skip levels (h1 → h3, h2 → h4 and h4 → h6), which makes the page harder to scan with a screen reader.

1 checks passed
  • 49 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 61 WCAG 2.2 A/AA and best-practice rules on the phone render: 49 passed and 12 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

4 to fixGoogle 9287
  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • No canonical URL

    No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.

  • No social preview image

    No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 2 links crawlers can't follow

    2 links have no real href, so search engines can't follow them.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 92 internal links, 8 external

    The homepage links to 92 pages on winfieldunited.com and 8 external pages.

5 checks passed
  • Meta description: 153 characters

    Your meta description is 153 characters: “WinField® United provides farmers with agriculture solutions, products, and services to help them make the right decisi…”.

  • One H1 headline

    Your main headline reads: “WE'VE GOT ANSWERS.LOADS OF THEM.”.

  • Title: 59 characters

    Your title is a healthy 59 characters: “Agriculture Solutions | WinField® United - WinField® United”.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.winfieldunited.com/sitemap/index.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no https://www.winfieldunited.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (808 words), so crawlers that don't run JavaScript still read it.

Other pages

2 to fix90
  • 2 pages share a title

    https://www.winfieldunited.com/research-and-innovation/answer-plot/find-an-answer-plot and https://www.winfieldunited.com/research-and-innovation/answer-plot/harvest-results-and-yield-data all use the title “Answer Plot® National Yield Data - WinField® United”. Search engines can't tell which page to show for a search, so each competes with the others.

  • 4 pages share a meta description

    https://www.winfieldunited.com/research-and-innovation, https://www.winfieldunited.com/research-and-innovation/answer-plot, https://www.winfieldunited.com/research-and-innovation/answer-plot/find-an-answer-plot and https://www.winfieldunited.com/research-and-innovation/answer-plot/harvest-results-and-yield-data use the same meta description. A description written for each page earns more clicks.

  • 2 pages slow to respond

    https://www.winfieldunited.com/research-and-innovation/answer-plot/find-an-answer-plot and https://www.winfieldunited.com/research-and-innovation/answer-plot/harvest-results-and-yield-data took over 3 s to send their HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 37 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

3 to fixGoogle 7776
  • 1 broken image

    1 image failed to load on a phone, for example https://www.winfieldunited.com/.

  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“Attribution Reporting is deprecated and will be removed. See https://goo.gle/ps-status for details.”).

  • 5 JavaScript errors while loading

    5 errors were logged to the browser console while the page loaded, for example “Uncaught (in promise) InvalidValueError: initMap$ is not a function”.

2 checks passed
  • Tap targets are thumb-sized

    21 of 26 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix67
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • Thin social proof

    Social proof on the homepage: 4 customer or partner logos. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 473 words of copy

    The homepage carries about 473 words of visible text.

3 checks passed
  • 2 calls to action

    The homepage has 2 calls to action, for example “Contact Us”.

  • 1 short form

    A short form (7 fields at most) is right on the homepage, asking for an email.

  • Direct contact links

    Visitors can reach you directly: 0 phone links and 1 email link.

Privacy and tracking

  • 9 cookies set on arrival

    9

    Opening the homepage sets 9 cookies (measured from a US location before any click).

  • 17 other companies contacted

    Loading the homepage contacts 17 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

2 checks passed
  • Consent tool: Osano

    A consent management tool (Osano) loads with the page.

  • No known trackers before consent

    No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at winfieldunited.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

Framework
jQuery
Hosting
Imperva

Upkeep, stack, hiring and company data from programmable.info

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