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wizard101.com website review

Visit site (opens in a new tab)Reviewed 11 October 202639 issues · 83 checks

This review found 39 issues worth fixing on wizard101.com, 16 of them high impact, across 83 checks. The most urgent: page weight: 14.9 MB in 124 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
5.1 s4.2 sApr 18Oct 34.3 s
Show as table
DateReal-visitor load time (LCP)
Apr 18, 20264.9 s
Apr 25, 20265.0 s
May 2, 20264.9 s
May 9, 20264.7 s
May 16, 20264.6 s
May 23, 20264.6 s
May 30, 20264.6 s
Jun 6, 20264.6 s
Jun 13, 20264.6 s
Jun 20, 20264.7 s
Jun 27, 20264.7 s
Jul 4, 20264.8 s
Jul 11, 20264.8 s
Jul 18, 20264.7 s
Jul 25, 20264.7 s
Aug 1, 20264.7 s
Aug 8, 20264.7 s
Aug 15, 20264.6 s
Aug 22, 20264.6 s
Aug 29, 20264.5 s
Sep 5, 20264.5 s
Sep 12, 20264.4 s
Sep 19, 20264.3 s
Sep 26, 20264.4 s
Oct 3, 20264.3 s
Real-visitor tap response (INP)75th percentile, phones
293 ms174 msApr 18Oct 3279 ms
Show as table
DateReal-visitor tap response (INP)
Apr 18, 2026204 ms
Apr 25, 2026200 ms
May 2, 2026203 ms
May 9, 2026203 ms
May 16, 2026207 ms
May 23, 2026205 ms
May 30, 2026205 ms
Jun 6, 2026214 ms
Jun 13, 2026228 ms
Jun 20, 2026233 ms
Jun 27, 2026237 ms
Jul 4, 2026219 ms
Jul 11, 2026200 ms
Jul 18, 2026194 ms
Jul 25, 2026188 ms
Aug 1, 2026196 ms
Aug 8, 2026207 ms
Aug 15, 2026211 ms
Aug 22, 2026215 ms
Aug 29, 2026212 ms
Sep 5, 2026228 ms
Sep 12, 2026228 ms
Sep 19, 2026229 ms
Sep 26, 2026270 ms
Oct 3, 2026279 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of wizard101.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. wizard101.com at 0.5 s0.5 s
  2. wizard101.com at 1.0 s1.0 s
  3. wizard101.com at 1.6 s1.6 s
  4. wizard101.com at 2.1 s2.1 s
  5. wizard101.com at 2.6 s2.6 s
  6. wizard101.com at 3.1 s3.1 s
  7. wizard101.com at 3.6 s3.6 s
  8. wizard101.com at 4.2 s4.2 s

Speed

9 to fix39
  • Mobile performance score: 39

    39/100

    Your mobile performance score is 39 (desktop: 51). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 4.9 s

    A phone's processor spends 4.9 s on main-thread work while loading, 3.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Reduce unused JavaScript

    300 ms · 2.0 MB

    About 2.0 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • 8 third-party services on the page

    8 third-party services load with your homepage (YouTube, Google Tag Manager and Google CDN and others), adding 4.2 MB and 1.6 s of main-thread time.

  • YouTube adds 626 ms

    626 ms

    YouTube costs a phone 626 ms of main-thread work and 1.9 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Improve image delivery

    572 KiB

    2 images could be 572 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Google Tag Manager adds 396 ms

    396 ms

    Google Tag Manager costs a phone 396 ms of main-thread work and 540 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Use efficient cache lifetimes

    50 ms · 382 KiB

    12 files are served with short cache lifetimes, so returning visitors download them again (382 KiB).

  • Google CDN adds 268 ms

    268 ms

    Google CDN costs a phone 268 ms of main-thread work and 1.1 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 17 long tasks on the main thread

    17 long tasks block the main thread while loading, the longest for 240 ms. During a long task the page ignores taps.

  • Render-blocking requests

    200 ms

    2 files block the first paint until they finish downloading. Deferring or inlining them could save about 200 ms.

  • Font display

    150 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 150 ms).

  • Reduce unused CSS

    73 KiB

    About 73 KiB of CSS is downloaded but never applied on this page.

  • Legacy JavaScript

    69 KiB

    Polyfills for old browsers add 69 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

1 checks passed
  • Server response: 8 ms

    8 ms

    Your server sent the HTML in 8 ms, well inside Google's 600 ms guideline.

Core Web Vitals

13 to fix0
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user LCP: 4.7 s

    4.7 s

    Real visitors wait 4.7 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.32

    0.32

    For real visitors the layout shifts by 0.32 (75th percentile). Good is under 0.1.

  • Real-user FCP: 3.7 s

    3.7 s

    Real visitors see the first content after 3.7 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 3.2 s

    3.2 s

    Real visitors wait 3.2 s for your server to start answering (75th percentile). Good is under 800 ms.

  • Time to Interactive: 36.1 s

    36.1 s

    The page becomes fully interactive after 36.1 s. Good is under 3.8 s.

  • Largest Contentful Paint: 7.8 s

    7.8 s

    Your largest element takes 7.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.

  • Speed Index: 7.9 s

    7.9 s

    Visually, the page fills in at 7.9 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 1.0 s

    1.0 s

    Scripts block taps and scrolling for 1.0 s in total while the page loads. Good is under 200 ms.

  • Real-user INP: 295 ms

    295 ms

    Real visitors wait 295 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Tap response (INP) got 36% slower for real visitors

    +36%

    Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' tap response (inp) went from 204 ms to 279 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • First Contentful Paint: 2.1 s

    2.1 s

    The first text or image appears after 2.1 s on a phone. Good is under 1.8 s.

  • Cumulative Layout Shift: 0.129

    0.129

    The layout shifts by 0.129 while loading, so content jumps under the reader's thumb. Good is under 0.1.

1 checks passed
  • Largest content (LCP) got 11% faster for real visitors

    -11%

    Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' largest content (lcp) went from 4.9 s to 4.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Images and page weight

1 to fix70
  • Page weight: 14.9 MB in 124 requests

    14.9 MB

    Your homepage downloads 14.9 MB in 124 requests on a phone: media 7.8 MB (5), scripts 4.2 MB (51) and images 1.9 MB (29). Under 2 MB keeps phones on slow connections fast.

  • About 4.2 g of CO₂ per visit

    4.22 g

    By the Sustainable Web Design model, a visit to your homepage emits about 4.22 g of CO₂e: 506.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

3 to fixGoogle 9195
  • 2 buttons without a name

    2 buttons have no accessible name, so screen readers announce just “button”.

  • 1 text element with low contrast

    1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  • Headings skip levels

    Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (1 element).

2 checks passed
  • Every image has alt text

    All 27 images in the HTML carry an alt attribute.

  • 44 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 48 WCAG 2.2 A/AA and best-practice rules on the phone render: 44 passed and 4 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

7 to fixGoogle 9273
  • Title is short (22 characters)

    Your title is only 22 characters: “Register for Wizard101”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • 6 H1 headlines

    There are 6 <h1> headlines (“Register”, “Help Save Wizard City!” and “Worlds of the Spiral”). One clear main headline is easier for people and search engines.

  • No canonical URL

    No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.

  • No social preview image

    No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • Only 4 internal links

    The homepage links to only 4 pages on your own site, so visitors and crawlers find few routes into the rest of it.

  • 1 link with vague text

    1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

3 checks passed
  • Meta description: 112 characters

    Your meta description is 112 characters: “Play Wizard101 today — Wizard101 is a free wizard game that showcases collectible card magic, duels, and spells.”.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.wizard101.com/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no https://www.play.wizard101.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (2,541 words), so crawlers that don't run JavaScript still read it.

Other pages

1 to fix93
  • 2 pages share a title

    / and https://www.play.wizard101.com/news all use the title “Register for Wizard101”. Search engines can't tell which page to show for a search, so each competes with the others.

  • 1 page slow to respond

    https://www.play.wizard101.com/news took over 3 s to send its HTML from our server.

  • 1 internal page checked

    We fetched 1 page linked from your homepage and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 1 page we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 1 page that loaded have a meta description.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 1 page that loaded have a <title>.

Best practices

2 to fixGoogle 9278
  • 1 broken image

    1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=5612798&tm=gtm002&Ver=2&mid=8a335616-db2d-4fd0-aeaf-bc4ed151fbf5&bo=1&sid=115bc590c5cd11f1a2e9e13e9617f87f&vid=115bd2b0c5cd11f1aa4b5959cd4182b5&vids=1&msclkid=N&pi=918.

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

2 checks passed
  • Tap targets are thumb-sized

    13 of 16 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix75
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 585 words of copy

    The homepage carries about 585 words of visible text.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “refresh and try again”.

  • 1 call to action

    The homepage has 1 call to action, for example “Register Now!”.

  • 1 short form

    A short form (3 fields at most) is right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager.

Privacy and tracking

  • 6 trackers load before any consent

    6

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Microsoft Ads and 1 more (measured from a US location before any click). A consent tool (OneTrust) is installed; check it blocks these until visitors agree where the law requires it.

  • 12 cookies set on arrival

    12

    Opening the homepage sets 12 cookies, 1 of them by other companies (measured from a US location before any click).

  • 19 other companies contacted

    Loading the homepage contacts 19 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: OneTrust

    A consent management tool (OneTrust) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at wizard101.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

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