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wizardinnovations.us website review

Visit site (opens in a new tab)Reviewed 9 November 202648 issues · 88 checks

This review found 48 issues worth fixing on wizardinnovations.us, 17 of them high impact, across 88 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Full-page screenshot of wizardinnovations.us (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. wizardinnovations.us at 1.1 s1.1 s
  2. wizardinnovations.us at 2.2 s2.2 s
  3. wizardinnovations.us at 3.3 s3.3 s
  4. wizardinnovations.us at 4.4 s4.4 s
  5. wizardinnovations.us at 5.4 s5.4 s
  6. wizardinnovations.us at 6.5 s6.5 s
  7. wizardinnovations.us at 7.6 s7.6 s
  8. wizardinnovations.us at 8.7 s8.7 s

Speed

13 to fix45
  • Use efficient cache lifetimes

    10.0 s · 16.9 MB

    115 files are served with short cache lifetimes, so returning visitors download them again (16.9 MB).

  • Improve image delivery

    4.6 s · 6.5 MB

    13 images could be 6.5 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 4.6 s faster on a phone.

  • Render-blocking requests

    2.1 s

    8 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.1 s.

  • Reduce unused JavaScript

    1.2 s · 831 KiB

    About 831 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.2 s faster on a phone.

  • Mobile performance score: 45

    45/100

    Your mobile performance score is 45. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 5.2 s

    A phone's processor spends 5.2 s on main-thread work while loading, 880 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 3,059 HTML elements

    The page has 3,059 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Google CDN and jQuery CDN and others), adding 1.6 MB and 783 ms of main-thread time.

  • Google Tag Manager adds 623 ms

    623 ms

    Google Tag Manager costs a phone 623 ms of main-thread work and 928 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Font display

    700 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 700 ms).

  • Reduce unused CSS

    450 ms · 98 KiB

    About 98 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.

  • Google CDN adds 107 ms

    107 ms

    Google CDN costs a phone 107 ms of main-thread work and 352 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Cloudflare CDN adds 10 ms

    10 ms

    Cloudflare CDN costs a phone 10 ms of main-thread work and 304 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 12 long tasks on the main thread

    12 long tasks block the main thread while loading, the longest for 136 ms. During a long task the page ignores taps.

  • Minify CSS

    22 KiB

    22 KiB could be saved by minifying CSS.

  • Legacy JavaScript

    6 KiB

    Polyfills for old browsers add 6 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify JavaScript

    5 KiB

    5 KiB could be saved by minifying JavaScript.

1 checks passed
  • Server response: 70 ms

    70 ms

    Your server sent the HTML in 70 ms, well inside Google's 600 ms guideline.

Core Web Vitals

7 to fix44
  • Largest Contentful Paint: 28.3 s

    28.3 s

    Your largest element takes 28.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “To help you cut through, we bring together technical brilli…”.

  • Time to Interactive: 29.5 s

    29.5 s

    The page becomes fully interactive after 29.5 s. Good is under 3.8 s.

  • Speed Index: 7.2 s

    7.2 s

    Visually, the page fills in at 7.2 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 2.9 s

    2.9 s

    The first text or image appears after 2.9 s on a phone. Good is under 1.8 s.

  • Cumulative Layout Shift: 0.218

    0.218

    The layout shifts by 0.218 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • Total Blocking Time: 327 ms

    327 ms

    Scripts block taps and scrolling for 327 ms in total while the page loads. Good is under 200 ms.

  • 8 images without width and height

    8 images have no width and height attributes, so the layout jumps as each one loads.

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Images and page weight

5 to fix18
  • Page weight: 18.7 MB in 147 requests

    18.7 MB

    Your homepage downloads 18.7 MB in 147 requests on a phone: images 12.9 MB (102), media 3.3 MB (2) and scripts 1.5 MB (20). Under 2 MB keeps phones on slow connections fast.

  • 5 images over 500 KB

    5 images weigh 3.0 MB together. On a phone connection a single image that size takes seconds.

  • 12 images far larger than shown

    2.3 MB

    12 images are downloaded at several times the size a phone draws them, for example hero-white.gif at 1,500 px wide, shown at 374 px. Resized copies would save about 2.3 MB.

  • 38 images in older formats

    38 images (8.4 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 28 images below the first screen load straight away

    28 images further down the page (4.7 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 5.3 g of CO₂ per visit

    5.29 g

    By the Sustainable Web Design model, a visit to your homepage emits about 5.29 g of CO₂e: 635.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

6 to fixGoogle 8289
  • 212 images without alt text

    212 images have no alt text, which hurts accessibility and image search.

  • 10 text elements with low contrast

    10 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Scrollable region must have keyboard access (1 element)

    Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.

  • All page content should be contained by landmarks (49 elements)

    All page content should be contained by landmarks: 49 elements on the page fail this check, rated moderate by axe-core.

  • Headings should not be empty (32 elements)

    Headings should not be empty: 32 elements on the page fail this check, rated minor by axe-core.

  • 12 links without text

    12 visible links have no text or label, so screen readers cannot say where they go.

  • Headings skip levels

    Headings skip levels (h2 → h6, h2 → h6 and h2 → h6), which makes the page harder to scan with a screen reader.

1 checks passed
  • 36 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 43 WCAG 2.2 A/AA and best-practice rules on the phone render: 36 passed and 7 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

7 to fixGoogle 7373
  • Title is long (90 characters)

    Your title is 90 characters, so Google will cut it off around 60: “Custom Website | Mobile App | Tech Solutions | SAAS In Houston TX | Wizard Innovations LLC”.

  • 136 H1 headlines

    There are 136 <h1> headlines (“Featured In”, “Featured In” and “Website Design & Development Services”). One clear main headline is easier for people and search engines.

  • No canonical URL

    No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.

  • Structured data has 1 problem

    Structured data found (WebSite) but with 1 problem, for example “WebSite: potentialAction.target is not an absolute URL ("{search_term_string}")”.

  • 20 links with vague text

    20 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • No XML sitemap

    No XML sitemap at https://wizardinnovations.us/sitemap.xml, so Google discovers your pages only by following links.

  • 6 links crawlers can't follow

    6 links have no real href, so search engines can't follow them.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is set, so this is minor.

  • 58 internal links, 18 external

    The homepage links to 58 pages on wizardinnovations.us and 18 external pages.

3 checks passed
  • Meta description: 90 characters

    Your meta description is 90 characters: “Custom Website | Mobile App | Tech Solutions | SAAS In Houston TX | Wizard Innovations LLC”.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no https://wizardinnovations.us/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (3,471 words), so crawlers that don't run JavaScript still read it.

Other pages

4 to fix71
  • 3 pages without a title

    https://wizardinnovations.us/case-study, https://wizardinnovations.us/case-study/aris360 and https://wizardinnovations.us/case-study/docudash have no <title>, so Google invents the link text in results.

  • 4 pages share 2 titles

    https://wizardinnovations.us/custom-software-development and https://wizardinnovations.us/contact all use the title “Contact Us - Wizard Innovations”, and 1 other title repeat too. Search engines can't tell which page to show for a search, so each competes with the others.

  • 15 pages share a meta description

    https://wizardinnovations.us/about, https://wizardinnovations.us/custom-software-development, https://wizardinnovations.us/website-design-development, https://wizardinnovations.us/mobile-app-development, https://wizardinnovations.us/search-engine-optimization and https://wizardinnovations.us/game-development and 9 others use the same meta description. A description written for each page earns more clicks.

  • 4 pages without an H1

    https://wizardinnovations.us/case-study, https://wizardinnovations.us/contact, https://wizardinnovations.us/case-study/aris360 and https://wizardinnovations.us/case-study/docudash have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 23 found) and read each the way a search engine does.

4 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

Best practices

3 to fixGoogle 8883
  • 36 small tap targets

    36 of 47 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 4 JavaScript errors while loading

    4 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

  • No HTML doctype

    The page has no <!DOCTYPE html>, so browsers render it in quirks mode.

  • 1 low-resolution image

    1 image is served at too low a resolution for sharp phone screens.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

1 to fix94
  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • About 2,797 words of copy

    The homepage carries about 2,797 words of visible text.

7 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Contact Us”.

  • 11 calls to action

    The homepage has 11 calls to action, for example “Contact Us”, “Get Started” and “Call Now”.

  • Social proof on the page

    Social proof on the homepage: 6 testimonial or review blocks, a star rating and 2 trust badges.

  • Analytics in place

    Analytics detected: Google Tag Manager and Google Analytics.

  • Direct contact links

    Visitors can reach you directly: 2 phone links and 1 email link.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Privacy and tracking

1 to fix
  • 3 trackers load before any consent

    3

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 6 cookies set on arrival

    6

    Opening the homepage sets 6 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 14 other companies contacted

    Loading the homepage contacts 14 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at wizardinnovations.us, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

Framework
jQuery
Analytics
Google Analytics | Google Tag Manager
Hosting
GoDaddy

Upkeep, stack, hiring and company data from programmable.info

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This review found 48 issues on wizardinnovations.us, including 20 speed issues, 7 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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