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wizardofbarge.com website review
Visit site (opens in a new tab)Reviewed 9 November 202631 issues · 81 checks
This review found 31 issues worth fixing on wizardofbarge.com, 16 of them high impact, across 81 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
74C- #76,973 of 109,350 reviewed websitesbeats 26%
- #48,456 of 61,859 online storesbeats 18%
- #45,606 of 56,401 Shopify storesbeats 16%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 699 ms |
| May 30, 2026 | 690 ms |
| Jun 6, 2026 | 687 ms |
| Jun 13, 2026 | 686 ms |
| Jun 20, 2026 | 734 ms |
| Jun 27, 2026 | 752 ms |
| Jul 4, 2026 | 749 ms |
| Jul 11, 2026 | 758 ms |
| Jul 18, 2026 | 755 ms |
| Jul 25, 2026 | 758 ms |
| Aug 1, 2026 | 766 ms |
| Aug 8, 2026 | 765 ms |
| Aug 15, 2026 | 770 ms |
| Aug 22, 2026 | 773 ms |
| Aug 29, 2026 | 782 ms |
| Sep 5, 2026 | 791 ms |
| Sep 12, 2026 | 794 ms |
| Sep 19, 2026 | 792 ms |
| Sep 26, 2026 | 801 ms |
| Oct 3, 2026 | 808 ms |
| Oct 10, 2026 | 814 ms |
| Oct 17, 2026 | 826 ms |
| Oct 24, 2026 | 811 ms |
| Oct 31, 2026 | 793 ms |
| Nov 7, 2026 | 785 ms |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 80 ms |
| May 30, 2026 | 80 ms |
| Jun 6, 2026 | 81 ms |
| Jun 13, 2026 | 83 ms |
| Jun 20, 2026 | 86 ms |
| Jun 27, 2026 | 87 ms |
| Jul 4, 2026 | 87 ms |
| Jul 11, 2026 | 87 ms |
| Jul 18, 2026 | 86 ms |
| Jul 25, 2026 | 85 ms |
| Aug 1, 2026 | 86 ms |
| Aug 8, 2026 | 87 ms |
| Aug 15, 2026 | 87 ms |
| Aug 22, 2026 | 88 ms |
| Aug 29, 2026 | 90 ms |
| Sep 5, 2026 | 91 ms |
| Sep 12, 2026 | 93 ms |
| Sep 19, 2026 | 94 ms |
| Sep 26, 2026 | 95 ms |
| Oct 3, 2026 | 95 ms |
| Oct 10, 2026 | 95 ms |
| Oct 17, 2026 | 95 ms |
| Oct 24, 2026 | 95 ms |
| Oct 31, 2026 | 93 ms |
| Nov 7, 2026 | 93 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
1.0 s
2.1 s
3.1 s
4.1 s
5.1 s
6.2 s
7.2 s
8.2 s
Speed
Reduce unused JavaScript
2.3 s · 367 KiBAbout 367 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.3 s faster on a phone.
Improve image delivery
1.6 s · 378 KiB13 images could be 378 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.6 s faster on a phone.
Use efficient cache lifetimes
1.1 s · 309 KiB18 files are served with short cache lifetimes, so returning visitors download them again (309 KiB).
Render-blocking requests
1.1 s4 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.1 s.
Mobile performance score: 48
48/100Your mobile performance score is 48. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 4.0 s
A phone's processor spends 4.0 s on main-thread work while loading, 2.0 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (rebuyengine.com, omnisnippet1.com and wholesalegorilla.app and others), adding 2.2 MB and 464 ms of main-thread time.
rebuyengine.com adds 230 ms
230 msrebuyengine.com costs a phone 230 ms of main-thread work and 772 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
2,111 HTML elements
The page has 2,111 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Shopify adds 28 ms
28 msShopify costs a phone 28 ms of main-thread work and 1.1 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused CSS
150 ms · 55 KiBAbout 55 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.
6 long tasks on the main thread
6 long tasks block the main thread while loading, the longest for 145 ms. During a long task the page ignores taps.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Legacy JavaScript
29 KiBPolyfills for old browsers add 29 KiB JavaScript that modern phones do not need.
Duplicated JavaScript
28 KiB28 KiB JavaScript is shipped twice across bundles.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Minify JavaScript
3 KiB3 KiB could be saved by minifying JavaScript.
1 checks passed
Server response: 7 ms
7 msYour server sent the HTML in 7 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user CLS: 0.28
0.28For real visitors the layout shifts by 0.28 (75th percentile). Good is under 0.1.
Largest Contentful Paint: 31.8 s
31.8 sYour largest element takes 31.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Time to Interactive: 32.0 s
32.0 sThe page becomes fully interactive after 32.0 s. Good is under 3.8 s.
Speed Index: 10.9 s
10.9 sVisually, the page fills in at 10.9 s (Speed Index). Good is under 3.4 s.
Cumulative Layout Shift: 0.299
0.299The layout shifts by 0.299 while loading, so content jumps under the reader's thumb. Good is under 0.1.
9 images without width and height
9 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) got 16% slower for real visitors
+16%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 80 ms to 93 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) got 14% slower for real visitors
+14%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 0.7 s to 0.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
6 checks passed
Real-user LCP: 0.9 s
0.9 sReal visitors wait 0.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 104 ms
104 msReal visitors wait 104 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user FCP: 0.6 s
0.6 sReal visitors see the first content after 0.6 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 302 ms
302 msReal visitors wait 302 ms for your server to start answering (75th percentile). Good is under 800 ms.
Total Blocking Time: 183 ms
183 msScripts block the page for only 183 ms while loading. Good is under 200 ms.
First Contentful Paint: 1.1 s
1.1 sThe first text or image appears after 1.1 s, inside the 1.8 s “good” threshold.
Images and page weight
Page weight: 6.1 MB in 500 requests
6.1 MBYour homepage downloads 6.1 MB in 500 requests on a phone: other files 3.1 MB (387), images 1.5 MB (29) and scripts 1,004 KiB (58). Under 2 MB keeps phones on slow connections fast.
1 image below the first screen load straight away
1 image further down the page (20 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.
About 1.7 g of CO₂ per visit
1.74 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.74 g of CO₂e: 208.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
Links must have discernible text (1 element)
Links must have discernible text: 1 element on the page fails this check, rated serious by axe-core.
Heading levels should only increase by one (1 element)
Heading levels should only increase by one: 1 element on the page fails this check, rated moderate by axe-core.
All page content should be contained by landmarks (1 element)
All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (2 elements).
2 checks passed
Every image has alt text
All 23 images in the HTML carry an alt attribute.
50 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 53 WCAG 2.2 A/AA and best-practice rules on the phone render: 50 passed and 3 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is short (15 characters)
Your title is only 15 characters: “Wizard of Barge”. Between 30 and 65 characters leaves room to say what you do and for whom.
No favicon declared
No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.
50 internal links, 4 external
The homepage links to 50 pages on wizardofbarge.com and 4 external pages.
7 checks passed
Meta description: 118 characters
Your meta description is 118 characters: “From the Dungeon, To Your Door!!! Artwork and other cursed items from the artist Wizard of Barge. Enter if you dare!!!”.
One H1 headline
Your main headline reads: “<img src="//wizardofbarge.com/cdn/shop/files/Barge_Text_Logo_250x.jpg?v=1681068550" srcset="//wizardofbarge.com/cdn/sho…”.
Canonical URL set
The canonical URL is https://wizardofbarge.com/.
Structured data in place
Structured data found: Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://wizardofbarge.com/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (839 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://wizardofbarge.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
8 pages without a meta description
https://wizardofbarge.com/collections/shirts, https://wizardofbarge.com/collections/sweatpants, https://wizardofbarge.com/collections/hats, https://wizardofbarge.com/collections/pins-buttons, https://wizardofbarge.com/collections/prints-and-zines and https://wizardofbarge.com/collections/magic-the-gathering-x-wizard-of-barge and 2 others have no meta description, so Google writes the search snippet from whatever text it finds.
4 links to non-canonical URLs
Your homepage links to 4 pages by a URL that isn't their canonical one, for example https://wizardofbarge.com/collections/frontpage/products/cruel-world-tee-1, whose canonical is https://wizardofbarge.com/products/cruel-world-tee-1. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 34 found) and read each the way a search engine does.
5 checks passed
Linked pages load
14 pages of 15 loaded without an error (the rest turned automated requests away).
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 14 pages that loaded have a <title>.
Best practices
2 JavaScript errors while loading
2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.
2 checks passed
Tap targets are thumb-sized
55 of 66 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 506 words of copy
The homepage carries about 506 words of visible text.
2 checks passed
6 calls to action
The homepage has 6 calls to action, for example “Shop.cls-1{fill:#231f20}”, “Shop All” and “Shop”.
5 short forms
5 short forms (1 field at most) are right on the homepage.
Privacy and tracking
4 trackers load before any consent
4Before a visitor clicks anything, the page loads Google Analytics, Google Tag Manager, Meta Pixel and TikTok Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
18 cookies set on arrival
18Opening the homepage sets 18 cookies, 1 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
23 other companies contacted
Loading the homepage contacts 23 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at wizardofbarge.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 7 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Rebuy Personalization Engine · Wholesale Gorilla · Bestpush · nfcube.com · goaffpro.com · omnisnippet1.com · rebuyengine.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- jQuery
- E-commerce
- Shopify
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 31 issues on wizardofbarge.com, including 17 speed issues, 2 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.