wizardcoins.com website review

Your mobile performance score is 77. Pages that score under 90 lose visitors before the first paint.

12 files block the first paint until they finish downloading. Deferring or inlining them could save about 600 ms.

18 images could be 279 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

4 third-party services load with your homepage (cloudflare.com, Shopify and Adobe TypeKit and others), adding 252 KiB and 57 ms of main-thread time.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

About 48 KiB of JavaScript is downloaded but never used on this page.

4 files are served with short cache lifetimes, so returning visitors download them again (5 KiB).

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

The first text or image appears after 3.6 s on a phone. Good is under 1.8 s.

Visually, the page fills in at 6.3 s (Speed Index). Good is under 3.4 s.

Your largest element takes 3.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Shop Coins”. Most of its time is element render delay (2.5 s).

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Your homepage downloads 5.1 MB in 147 requests on a phone: other files 3.4 MB (51), images 766 KiB (45) and HTML 477 KiB (4). Under 2 MB keeps phones on slow connections fast.

1 image further down the page (66 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

By the Sustainable Web Design model, a visit to your homepage emits about 1.43 g of CO₂e: 171.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 dropdowns have no label.

1 element hidden from screen readers can still receive keyboard focus.

All page content should be contained by landmarks: 29 elements on the page fail this check, rated moderate by axe-core.

The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

7 visible links have no text or label, so screen readers cannot say where they go.

6 form fields have no label, so screen readers announce an empty box and autofill guesses.

No meta description, so Google writes its own snippet from whatever text it finds.

Your title is only 11 characters: “WizardCoins”. Between 30 and 65 characters leaves room to say what you do and for whom.

There are 2 <h1> headlines (“Coins Made by Magic” and “Your Cart (0)”). One clear main headline is easier for people and search engines.

Structured data found (Organization) but with 1 problem, for example “Organization: logo is not an absolute URL ("//wizardcoins.com/cdn/shop/t/57/assets/logo-text.svg?v=…”.

No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.

The homepage links to 20 pages on wizardcoins.com and 10 external pages.

Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

We fetched 5 pages linked from your homepage and read each the way a search engine does.

3 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 457 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 10 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 15 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.