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wizardsofthegrimoire.com website review

Visit site (opens in a new tab)Reviewed 8 November 202645 issues · 81 checks

This review found 45 issues worth fixing on wizardsofthegrimoire.com, 17 of them high impact, across 81 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Full-page screenshot of wizardsofthegrimoire.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. wizardsofthegrimoire.com at 0.9 s0.9 s
  2. wizardsofthegrimoire.com at 1.8 s1.8 s
  3. wizardsofthegrimoire.com at 2.8 s2.8 s
  4. wizardsofthegrimoire.com at 3.7 s3.7 s
  5. wizardsofthegrimoire.com at 4.6 s4.6 s
  6. wizardsofthegrimoire.com at 5.5 s5.5 s
  7. wizardsofthegrimoire.com at 6.5 s6.5 s
  8. wizardsofthegrimoire.com at 7.4 s7.4 s

Speed

12 to fix45
  • Reduce unused JavaScript

    36.3 s · 4.3 MB

    About 4.3 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 36.3 s faster on a phone.

  • Use efficient cache lifetimes

    3.1 s · 425 KiB

    26 files are served with short cache lifetimes, so returning visitors download them again (425 KiB).

  • YouTube adds 2.1 s

    2.1 s

    YouTube costs a phone 2.1 s of main-thread work and 7.5 MB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Improve image delivery

    1.0 s · 94 KiB

    5 images could be 94 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.0 s faster on a phone.

  • Mobile performance score: 45

    45/100

    Your mobile performance score is 45. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 5.8 s

    A phone's processor spends 5.8 s on main-thread work while loading, 3.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (YouTube, amaicdn.com and preordernowapp.com and others), adding 8.8 MB and 2.6 s of main-thread time.

  • Legacy JavaScript

    450 ms · 69 KiB

    Polyfills for old browsers add 69 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 450 ms faster on a phone.

  • Render-blocking requests

    450 ms

    5 files block the first paint until they finish downloading. Deferring or inlining them could save about 450 ms.

  • Minify JavaScript

    300 ms · 21 KiB

    21 KiB could be saved by minifying JavaScript.

  • amaicdn.com adds 174 ms

    174 ms

    amaicdn.com costs a phone 174 ms of main-thread work and 404 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Google CDN adds 93 ms

    93 ms

    Google CDN costs a phone 93 ms of main-thread work and 382 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 149 ms. During a long task the page ignores taps.

  • Reduce unused CSS

    54 KiB

    About 54 KiB of CSS is downloaded but never applied on this page.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

1 checks passed
  • Server response: 4 ms

    4 ms

    Your server sent the HTML in 4 ms, well inside Google's 600 ms guideline.

Core Web Vitals

7 to fix55
  • First Contentful Paint: 22.1 s

    22.1 s

    The first text or image appears after 22.1 s on a phone. Good is under 1.8 s.

  • Largest Contentful Paint: 57.9 s

    57.9 s

    Your largest element takes 57.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “"ONE HECK OF A SELF-CONTAINED DUELING GAME" - SPACEBIFF”.

  • Speed Index: 23.9 s

    23.9 s

    Visually, the page fills in at 23.9 s (Speed Index). Good is under 3.4 s.

  • Time to Interactive: 59.7 s

    59.7 s

    The page becomes fully interactive after 59.7 s. Good is under 3.8 s.

  • Total Blocking Time: 325 ms

    325 ms

    Scripts block taps and scrolling for 325 ms in total while the page loads. Good is under 200 ms.

  • Cumulative Layout Shift: 0.103

    0.103

    The layout shifts by 0.103 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • 1 image without width and height

    1 image have no width and height attributes, so the layout jumps as each one loads.

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Images and page weight

1 to fix70
  • Page weight: 11.1 MB in 352 requests

    11.1 MB

    Your homepage downloads 11.1 MB in 352 requests on a phone: scripts 7.9 MB (87), other files 974 KiB (192) and images 664 KiB (24). Under 2 MB keeps phones on slow connections fast.

  • About 3.1 g of CO₂ per visit

    3.13 g

    By the Sustainable Web Design model, a visit to your homepage emits about 3.13 g of CO₂e: 375.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

8 to fixGoogle 8188
  • 1 button without a name

    1 button has no accessible name, so screen readers announce just “button”.

  • Frames without titles

    4 frames have no title, so screen-reader users cannot tell what they contain.

  • 4 tap targets too small

    4 tap targets are too small or too close together to hit reliably with a finger.

  • 1 text element with low contrast

    1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

  • <html> element must have a lang attribute (1 element)

    <html> element must have a lang attribute: 1 element on the page fails this check, rated serious by axe-core.

  • All page content should be contained by landmarks (4 elements)

    All page content should be contained by landmarks: 4 elements on the page fail this check, rated moderate by axe-core.

  • 5 form fields without a label

    5 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • No page language

    The <html> element has no lang attribute, so screen readers may read the page in the wrong voice and accent.

2 checks passed
  • Every image has alt text

    All 13 images in the HTML carry an alt attribute.

  • 44 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 50 WCAG 2.2 A/AA and best-practice rules on the phone render: 44 passed and 6 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

5 to fixGoogle 10077
  • Title is short (23 characters)

    Your title is only 23 characters: “Wizards of the Grimoire”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • Meta description is short (62 characters)

    Your meta description is only 62 characters: “Wizards of the Grimoire is a strategy card game for 2 players.”. 70 to 160 characters is enough to sell the click.

  • 4 H1 headlines

    There are 4 <h1> headlines (“”, “Kickstarter VIP Reservation” and “Wizards of the Grimoire”). One clear main headline is easier for people and search engines.

  • No favicon declared

    No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.

  • 20 internal links, 11 external

    The homepage links to 20 pages on wizardsofthegrimoire.com and 11 external pages.

4 checks passed
  • Canonical URL set

    The canonical URL is https://wizardsofthegrimoire.com/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://wizardsofthegrimoire.com/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no https://wizardsofthegrimoire.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (335 words), so crawlers that don't run JavaScript still read it.

Other pages

2 to fix88
  • 2 pages share a title

    / and https://wizardsofthegrimoire.com/products/wizards-of-the-grimoire-base-game all use the title “Wizards of the Grimoire”. Search engines can't tell which page to show for a search, so each competes with the others.

  • 2 pages without a meta description

    https://wizardsofthegrimoire.com/pages/gallery and https://wizardsofthegrimoire.com/pages/contact-us have no meta description, so Google writes the search snippet from whatever text it finds.

  • 3 pages with very little text

    https://wizardsofthegrimoire.com/pages/gallery, https://wizardsofthegrimoire.com/pages/contact-us and https://wizardsofthegrimoire.com/products/1-kickstarter-vip-reservation have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 10 internal pages checked

    We fetched 10 pages linked from your homepage and read each the way a search engine does.

5 checks passed
  • Linked pages load

    7 pages of 10 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 7 pages that loaded have a <title>.

Best practices

4 to fixGoogle 5483
  • 6 small tap targets

    6 of 14 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 5 third-party cookies

    5 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“Synchronous `XMLHttpRequest` on the main thread is deprecated because of its detrimental effects to…”).

  • 3 JavaScript errors while loading

    3 errors were logged to the browser console while the page loaded, for example “Uncaught (in promise) TypeError: Cannot read properties of undefined (reading 'defaultSetting')”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

4 to fix58
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • Thin social proof

    Social proof on the homepage: a star rating. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 318 words of copy

    The homepage carries about 318 words of visible text.

2 checks passed
  • 4 calls to action

    The homepage has 4 calls to action, for example “Contact Us”, “Subscribe” and “Join us”.

  • 5 short forms

    5 short forms (1 field at most) are right on the homepage.

Privacy and tracking

1 to fix
  • 2 trackers load before any consent

    2

    Before a visitor clicks anything, the page loads Google Ads and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 9 cookies set on arrival

    9

    Opening the homepage sets 9 cookies, 1 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 30 other companies contacted

    Loading the homepage contacts 30 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at wizardsofthegrimoire.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 6 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Beast Currency Converter · powr.io · chimpstatic.com · mailmunch.co · appspot.com · backinstock.org

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
Shopify
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

Go beyond the website

What your $25 Growth Playbook adds

This review found 45 issues on wizardsofthegrimoire.com, including 19 speed issues, 5 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
  • Earned media and PR openings
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