wizardsofmadness.com website review

10 images could be 553 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 2.3 s faster on a phone.

Your mobile performance score is 75. Pages that score under 90 lose visitors before the first paint.

About 24 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.

1 file blocks the first paint until they finish downloading. Deferring or inlining it could save about 150 ms.

About 19 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 120 ms faster on a phone.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

2 third-party services load with your homepage (Shopify and shop.app), adding 68 KiB and 18 ms of main-thread time.

3 files are served with short cache lifetimes, so returning visitors download them again (5 KiB).

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Your largest element takes 7.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Ancient spell scroll of fire”.

The page becomes fully interactive after 7.7 s. Good is under 3.8 s.

1 image have no width and height attributes, so the layout jumps as each one loads.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Your homepage downloads 2.0 MB in 126 requests on a phone: images 863 KiB (10), other files 722 KiB (76) and scripts 234 KiB (31). Under 2 MB keeps phones on slow connections fast.

By the Sustainable Web Design model, a visit to your homepage emits about 0.57 g of CO₂e: 68.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 button has no accessible name, so screen readers announce just “button”.

1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

1 visible link has no text or label, so screen readers cannot say where it goes.

Headings should not be empty: 2 elements on the page fail this check, rated minor by axe-core.

No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

The homepage links to 31 pages on wizardsofmadness.com and 3 external pages.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

/en-us/collections/frontpage, /en-us/collections/abjuration, /en-us/collections/conjuration, /en-us/collections/divination, /en-us/collections/enchantment and /en-us/collections/evocation and 5 others have no meta description, so Google writes the search snippet from whatever text it finds.

/en-us/products/scroll-of-fireball and /en-us/products/scroll-of-shield use the same meta description. A description written for each page earns more clicks.

/en-us/collections/abjuration, /en-us/collections/conjuration, /en-us/collections/divination, /en-us/collections/enchantment, /en-us/collections/illusion and /en-us/collections/necromancy and 2 others have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

We fetched 15 pages linked from your homepage (of 18 found) and read each the way a search engine does.

10 of 29 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 253 words of visible text.

Before a visitor clicks anything, the page loads Meta Pixel and Pinterest Tag (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 8 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 6 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.