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worcester.edu website review

Visit site (opens in a new tab)Reviewed 28 October 202643 issues · 93 checks

This review found 43 issues worth fixing on worcester.edu, 14 of them high impact, across 93 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.5 s1.8 sMay 9Oct 242.7 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20263.2 s
May 16, 20263.0 s
May 23, 20263.1 s
May 30, 20263.3 s
Jun 6, 20263.2 s
Jun 13, 20263.3 s
Jun 20, 20263.3 s
Jun 27, 20263.1 s
Jul 4, 20263.0 s
Jul 11, 20262.8 s
Jul 18, 20262.6 s
Jul 25, 20262.4 s
Aug 1, 20262.0 s
Aug 8, 20262.1 s
Aug 15, 20262.1 s
Aug 22, 20262.0 s
Aug 29, 20262.0 s
Sep 5, 20262.0 s
Sep 12, 20262.2 s
Sep 19, 20262.4 s
Sep 26, 20262.5 s
Oct 3, 20262.6 s
Oct 10, 20262.6 s
Oct 17, 20262.7 s
Oct 24, 20262.7 s
Real-visitor tap response (INP)75th percentile, phones
233 ms127 msMay 9Oct 24221 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 2026154 ms
May 16, 2026155 ms
May 23, 2026160 ms
May 30, 2026170 ms
Jun 6, 2026177 ms
Jun 13, 2026190 ms
Jun 20, 2026194 ms
Jun 27, 2026192 ms
Jul 4, 2026190 ms
Jul 11, 2026180 ms
Jul 18, 2026174 ms
Jul 25, 2026160 ms
Aug 1, 2026139 ms
Aug 8, 2026147 ms
Aug 15, 2026149 ms
Aug 22, 2026154 ms
Aug 29, 2026163 ms
Sep 5, 2026172 ms
Sep 12, 2026189 ms
Sep 19, 2026196 ms
Sep 26, 2026204 ms
Oct 3, 2026207 ms
Oct 10, 2026212 ms
Oct 17, 2026219 ms
Oct 24, 2026221 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of worcester.edu (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. worcester.edu at 0.4 s0.4 s
  2. worcester.edu at 0.8 s0.8 s
  3. worcester.edu at 1.1 s1.1 s
  4. worcester.edu at 1.5 s1.5 s
  5. worcester.edu at 1.9 s1.9 s
  6. worcester.edu at 2.3 s2.3 s
  7. worcester.edu at 2.6 s2.6 s
  8. worcester.edu at 3.0 s3.0 s

Speed

12 to fix43
  • Reduce unused JavaScript

    4.5 s · 1.2 MB

    About 1.2 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 4.5 s faster on a phone.

  • Mobile performance score: 43

    43/100

    Your mobile performance score is 43 (desktop: 75). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 4.1 s

    A phone's processor spends 4.1 s on main-thread work while loading, 2.5 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Google CDN and Facebook and others), adding 8.0 MB and 1.6 s of main-thread time.

  • Use efficient cache lifetimes

    600 ms · 550 KiB

    25 files are served with short cache lifetimes, so returning visitors download them again (550 KiB).

  • Reduce unused CSS

    900 ms · 185 KiB

    About 185 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 900 ms faster on a phone.

  • Vimeo adds 137 ms

    137 ms

    Vimeo costs a phone 137 ms of main-thread work and 5.6 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Google Tag Manager adds 603 ms

    603 ms

    Google Tag Manager costs a phone 603 ms of main-thread work and 678 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Render-blocking requests

    600 ms

    3 files block the first paint until they finish downloading. Deferring or inlining them could save about 600 ms.

  • Google CDN adds 290 ms

    290 ms

    Google CDN costs a phone 290 ms of main-thread work and 734 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 2,292 HTML elements

    The page has 2,292 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • youvisit.com adds 104 ms

    104 ms

    youvisit.com costs a phone 104 ms of main-thread work and 513 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 18 long tasks on the main thread

    18 long tasks block the main thread while loading, the longest for 209 ms. During a long task the page ignores taps.

  • Improve image delivery

    142 KiB

    6 images could be 142 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Legacy JavaScript

    47 KiB

    Polyfills for old browsers add 47 KiB JavaScript that modern phones do not need.

  • Phones get a much slower page than desktops

    Desktop scores 75 but mobile only 43. A gap that wide usually means heavy scripts and images that hit phones hardest.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Minify CSS

    4 KiB

    4 KiB could be saved by minifying CSS.

1 checks passed
  • Server response: 37 ms

    37 ms

    Your server sent the HTML in 37 ms, well inside Google's 600 ms guideline.

Core Web Vitals

9 to fix100
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 13.2 s

    13.2 s

    Your largest element takes 13.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “At Worcester State University, we are a diverse community o…”.

  • Time to Interactive: 25.8 s

    25.8 s

    The page becomes fully interactive after 25.8 s. Good is under 3.8 s.

  • First Contentful Paint: 5.5 s

    5.5 s

    The first text or image appears after 5.5 s on a phone. Good is under 1.8 s.

  • Speed Index: 6.6 s

    6.6 s

    Visually, the page fills in at 6.6 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 638 ms

    638 ms

    Scripts block taps and scrolling for 638 ms in total while the page loads. Good is under 200 ms.

  • Tap response (INP) got 42% slower for real visitors

    +42%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 154 ms to 221 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Real-user TTFB: 887 ms

    887 ms

    Real visitors wait 887 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • 3 images without width and height

    3 images have no width and height attributes, so the layout jumps as each one loads.

6 checks passed
  • Real-user LCP: 2.1 s

    2.1 s

    Real visitors wait 2.1 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 172 ms

    172 ms

    Real visitors wait 172 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.2 s

    1.2 s

    Real visitors see the first content after 1.2 s (75th percentile). Good is under 1.8 s.

  • Largest content (LCP) got 13% faster for real visitors

    -13%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 3.2 s to 2.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0.005

    0.005

    The layout barely moves while loading (CLS 0.005, good is under 0.1).

Images and page weight

1 to fix70
  • Page weight: 10.4 MB in 166 requests

    10.4 MB

    Your homepage downloads 10.4 MB in 166 requests on a phone: other files 5.4 MB (49), scripts 2.5 MB (36) and images 2.1 MB (65). Under 2 MB keeps phones on slow connections fast.

  • About 2.9 g of CO₂ per visit

    2.94 g

    By the Sustainable Web Design model, a visit to your homepage emits about 2.94 g of CO₂e: 353.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

4 to fixGoogle 10095
  • Interactive controls must not be nested (6 elements)

    Interactive controls must not be nested: 6 elements on the page fail this check, rated serious by axe-core.

  • All page content should be contained by landmarks (12 elements)

    All page content should be contained by landmarks: 12 elements on the page fail this check, rated moderate by axe-core.

  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

  • 3 form fields without a label

    3 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (2 elements).

2 checks passed
  • Every image has alt text

    All 167 images in the HTML carry an alt attribute.

  • 44 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 47 WCAG 2.2 A/AA and best-practice rules on the phone render: 44 passed and 3 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

4 to fixGoogle 8580
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • Title is long (66 characters)

    Your title is 66 characters, so Google will cut it off around 60: “Worcester State University: a Liberal Arts and Sciences University”.

  • 2 links with vague text

    2 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 1 link crawlers can't follow

    1 link has no real href, so search engines can't follow it.

  • 341 internal links, 62 external

    The homepage links to 341 pages on worcester.edu and 62 external pages.

6 checks passed
  • Meta description: 125 characters

    Your meta description is 125 characters: “We are leaders, problem-solvers, authentic, inclusive, diverse, curious, passionate & more. See Worcester State for you…”.

  • Canonical URL set

    The canonical URL is https://www.worcester.edu/.

  • Structured data in place

    Structured data found: BreadcrumbList, Organization, WebPage and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.worcester.edu/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (2,015 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes /llms.txt (7 KiB, 0 links, though it should open with a “# Title” line), a plain-text guide to the site for AI tools.

Other pages

3 to fix83
  • 1 linked page hidden from search

    /about/events is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

  • 1 link to non-canonical URLs

    Your homepage links to 1 page by a URL that isn't its canonical one, for example /academics/graduate-school, whose canonical is /graduate. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 2 pages without an H1

    /directory and /academics/program-finder have no <h1> headline, so visitors and search engines get no clear main topic.

  • 2 pages slow to respond

    /espanol and /academics/program-finder took over 3 s to send their HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 96 found) and read each the way a search engine does.

4 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Every page has a meta description

    All 14 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has a title

    All 14 pages that loaded have a <title>.

Best practices

5 to fixGoogle 5469
  • 2 broken images

    2 images failed to load on a phone, for example https://trck.youvisit.com/embed/63987.png?embed_type=immersive&w=354&h=468&top=2406&left=18&pagewidth=390&pageHeight=11383&screenWidth=390&screenHeight=844&hasImgtag=false&embed=179383175258979232&ab=.

  • 5 small tap targets

    5 of 22 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 3 third-party cookies

    3 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

  • 6 JavaScript errors while loading

    6 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

4 to fix69
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • Thin social proof

    Social proof on the homepage: 52 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 1,285 words of copy

    The homepage carries about 1,285 words of visible text.

4 checks passed
  • 27 calls to action

    The homepage has 27 calls to action, for example “Apply”, “Apply to Worcester State” and “Request Information”.

  • 2 short forms

    2 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager and Hotjar.

  • Phone number on the homepage

    Your phone number is on the homepage.

Privacy and tracking

1 to fix
  • 5 trackers load before any consent

    5

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Hotjar and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 15 cookies set on arrival

    15

    Opening the homepage sets 15 cookies, 5 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 33 other companies contacted

    Loading the homepage contacts 33 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at worcester.edu, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

CMS
WordPress
Analytics
Google Tag Manager | Hotjar
Hosting
AWS

Company

Employees
875
Founded
1874
Headquarters
Worcester

Upkeep, stack, hiring and company data from programmable.info

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This review found 43 issues on worcester.edu, including 21 speed issues, 4 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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