wtamu.edu website review

7 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.6 s.

5 files are served with short cache lifetimes, so returning visitors download them again (2.9 MB).

18 images could be 607 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

About 87 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 350 ms faster on a phone.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 300 ms).

8 third-party services load with your homepage (Google Tag Manager, Other Google APIs/SDKs and Siteimprove and others), adding 463 KiB and 246 ms of main-thread time.

About 179 KiB of JavaScript is downloaded but never used on this page.

4 long tasks block the main thread while loading, the longest for 114 ms. During a long task the page ignores taps.

16 KiB could be saved by minifying JavaScript.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

The page becomes fully interactive after 18.7 s. Good is under 3.8 s.

Visually, the page fills in at 5.6 s (Speed Index). Good is under 3.4 s.

14 images have no width and height attributes, so the layout jumps as each one loads.

The first text or image appears after 1.9 s on a phone. Good is under 1.8 s.

Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 87 ms to 84 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 1.4 s to 1.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 6.2 MB in 60 requests on a phone: media 2.9 MB (2), other files 1.5 MB (7) and images 932 KiB (27). Under 2 MB keeps phones on slow connections fast.

3 images are downloaded at several times the size a phone draws them, for example home-grid-1026-homecoming.webp at 800 px wide, shown at 175 px. Resized copies would save about 111 KiB.

6 images further down the page (281 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

By the Sustainable Web Design model, a visit to your homepage emits about 1.75 g of CO₂e: 209.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

5 form fields have no label, so screen readers announce an empty box and autofill guesses.

Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.

There is no <h1>, so neither visitors nor Google get a clear main headline.

No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.

Your meta description is 279 characters; Google truncates after about 160, so the end of your pitch is cut.

No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

There is no robots.txt at wtamu.edu/robots.txt, the first file search crawlers ask for.

No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.

4 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

No twitter:card tag. X falls back to Open Graph, which is incomplete here.

The homepage links to 84 pages on wtamu.edu and 34 external pages.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

There is no https://www.wtamu.edu/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

https://www.wtamu.edu/about/information/quick-links.html, https://www.wtamu.edu/about/information/index.html, https://www.wtamu.edu/about/information/future-students.html, https://www.wtamu.edu/admissions/apply/transfer.html, https://www.wtamu.edu/about/information/current-students.html and https://www.wtamu.edu/about/information/parents-family.html and 7 others have no meta description, so Google writes the search snippet from whatever text it finds.

We fetched 15 pages linked from your homepage (of 68 found) and read each the way a search engine does.

3 of 15 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

1 image is served at too low a resolution for sharp phone screens.

Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

Social proof on the homepage: 3 trust badges. Pairing it with named testimonials or customer logos makes it far more convincing.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage shows no opening hours. If customers visit or call, show when.

There is no form on the homepage, so every lead has to click through to another page first.

There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 502 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 12 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 17 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.