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wtatennis.com website review

Visit site (opens in a new tab)Reviewed 11 October 202637 issues · 89 checks

This review found 37 issues worth fixing on wtatennis.com, 18 of them high impact, across 89 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.8 s1.5 sApr 18Oct 31.6 s
Show as table
DateReal-visitor load time (LCP)
Apr 18, 20261.7 s
Apr 25, 20261.7 s
May 2, 20261.7 s
May 9, 20261.7 s
May 16, 20261.7 s
May 23, 20261.7 s
May 30, 20261.6 s
Jun 6, 20261.6 s
Jun 13, 20261.5 s
Jun 20, 20261.5 s
Jun 27, 20261.5 s
Jul 4, 20261.6 s
Jul 11, 20261.6 s
Jul 18, 20261.6 s
Jul 25, 20261.6 s
Aug 1, 20261.6 s
Aug 8, 20261.5 s
Aug 15, 20261.5 s
Aug 22, 20261.5 s
Aug 29, 20261.5 s
Sep 5, 20261.6 s
Sep 12, 20261.6 s
Sep 19, 20261.6 s
Sep 26, 20261.6 s
Oct 3, 20261.6 s
Real-visitor tap response (INP)75th percentile, phones
293 ms234 msApr 18Oct 3271 ms
Show as table
DateReal-visitor tap response (INP)
Apr 18, 2026282 ms
Apr 25, 2026285 ms
May 2, 2026284 ms
May 9, 2026286 ms
May 16, 2026285 ms
May 23, 2026278 ms
May 30, 2026272 ms
Jun 6, 2026260 ms
Jun 13, 2026258 ms
Jun 20, 2026255 ms
Jun 27, 2026254 ms
Jul 4, 2026251 ms
Jul 11, 2026244 ms
Jul 18, 2026241 ms
Jul 25, 2026241 ms
Aug 1, 2026250 ms
Aug 8, 2026259 ms
Aug 15, 2026263 ms
Aug 22, 2026267 ms
Aug 29, 2026269 ms
Sep 5, 2026269 ms
Sep 12, 2026268 ms
Sep 19, 2026270 ms
Sep 26, 2026269 ms
Oct 3, 2026271 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of wtatennis.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. wtatennis.com at 1.0 s1.0 s
  2. wtatennis.com at 2.0 s2.0 s
  3. wtatennis.com at 3.1 s3.1 s
  4. wtatennis.com at 4.1 s4.1 s
  5. wtatennis.com at 5.1 s5.1 s
  6. wtatennis.com at 6.1 s6.1 s
  7. wtatennis.com at 7.2 s7.2 s
  8. wtatennis.com at 8.2 s8.2 s

Speed

13 to fix16
  • Use efficient cache lifetimes

    9.1 s · 1.5 MB

    25 files are served with short cache lifetimes, so returning visitors download them again (1.5 MB).

  • Reduce unused JavaScript

    7.8 s · 1.4 MB

    About 1.4 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 7.8 s faster on a phone.

  • Improve image delivery

    2.5 s · 671 KiB

    9 images could be 671 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 2.5 s faster on a phone.

  • Render-blocking requests

    1.1 s

    2 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.1 s.

  • Mobile performance score: 16

    16/100

    Your mobile performance score is 16 (desktop: 26). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 6.9 s

    A phone's processor spends 6.9 s on main-thread work while loading, 3.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 3,896 HTML elements

    The page has 3,896 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Brightcove and Facebook and others), adding 3.8 MB and 2.2 s of main-thread time.

  • Google Tag Manager adds 963 ms

    963 ms

    Google Tag Manager costs a phone 963 ms of main-thread work and 1.1 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Brightcove adds 574 ms

    574 ms

    Brightcove costs a phone 574 ms of main-thread work and 294 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    300 ms · 147 KiB

    About 147 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • Facebook adds 274 ms

    274 ms

    Facebook costs a phone 274 ms of main-thread work and 220 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • tldw.me adds 51 ms

    51 ms

    tldw.me costs a phone 51 ms of main-thread work and 1.6 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 19 long tasks on the main thread

    19 long tasks block the main thread while loading, the longest for 218 ms. During a long task the page ignores taps.

  • Minify JavaScript

    150 ms · 7 KiB

    7 KiB could be saved by minifying JavaScript.

  • Legacy JavaScript

    21 KiB

    Polyfills for old browsers add 21 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 5 ms

    5 ms

    Your server sent the HTML in 5 ms, well inside Google's 600 ms guideline.

Core Web Vitals

10 to fix33
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 34.8 s

    34.8 s

    Your largest element takes 34.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “LEARN MORE”.

  • Time to Interactive: 34.9 s

    34.9 s

    The page becomes fully interactive after 34.9 s. Good is under 3.8 s.

  • Speed Index: 11.9 s

    11.9 s

    Visually, the page fills in at 11.9 s (Speed Index). Good is under 3.4 s.

  • Cumulative Layout Shift: 0.774

    0.774

    The layout shifts by 0.774 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • Total Blocking Time: 1.2 s

    1.2 s

    Scripts block taps and scrolling for 1.2 s in total while the page loads. Good is under 200 ms.

  • Real-user INP: 330 ms

    330 ms

    Real visitors wait 330 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.25

    0.25

    For real visitors the layout shifts by 0.25 (75th percentile). Good is under 0.1.

  • First Contentful Paint: 2.1 s

    2.1 s

    The first text or image appears after 2.1 s on a phone. Good is under 1.8 s.

  • 5 images without width and height

    5 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    -5%

    Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' tap response (inp) went from 282 ms to 271 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -8%

    Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' largest content (lcp) went from 1.7 s to 1.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

3 checks passed
  • Real-user LCP: 1.8 s

    1.8 s

    Real visitors wait 1.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user FCP: 1.3 s

    1.3 s

    Real visitors see the first content after 1.3 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 684 ms

    684 ms

    Real visitors wait 684 ms for your server to start answering (75th percentile). Good is under 800 ms.

Images and page weight

1 to fix70
  • Page weight: 14.5 MB in 309 requests

    14.5 MB

    Your homepage downloads 14.5 MB in 309 requests on a phone: media 9.1 MB (12), scripts 3.3 MB (129) and images 1.4 MB (72). Under 2 MB keeps phones on slow connections fast.

  • 4 images in older formats

    4 images (222 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 4.1 g of CO₂ per visit

    4.11 g

    By the Sustainable Web Design model, a visit to your homepage emits about 4.11 g of CO₂e: 493.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

8 to fixGoogle 9391
  • Images must have alternative text (1 element)

    Images must have alternative text: 1 element on the page fails this check, rated critical by axe-core.

  • 7 tap targets too small

    7 tap targets are too small or too close together to hit reliably with a finger.

  • 1 text element with low contrast

    1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

  • All page content should be contained by landmarks (6 elements)

    All page content should be contained by landmarks: 6 elements on the page fail this check, rated moderate by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • 2 links without text

    2 visible links have no text or label, so screen readers cannot say where they go.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

  • Alternative text of images should not be repeated as text (1 element)

    Alternative text of images should not be repeated as text: 1 element on the page fails this check, rated minor by axe-core.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (2 elements).

  • <td> elements in a large <table> do not have table headers.

    <td> elements in a large <table> do not have table headers. (1 element).

1 checks passed
  • 56 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 63 WCAG 2.2 A/AA and best-practice rules on the phone render: 56 passed and 7 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 9288
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • 2 links with vague text

    2 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 172 internal links, 31 external

    The homepage links to 172 pages on wtatennis.com and 31 external pages.

7 checks passed
  • Meta description: 103 characters

    Your meta description is 103 characters: “Home of the Women's Tennis Association. Turn to the WTA for the best coverage of your favorite players!”.

  • Title: 64 characters

    Your title is a healthy 64 characters: “The Official Home of the Women's Tennis Association | WTA Tennis”.

  • Canonical URL set

    The canonical URL is https://www.wtatennis.com/.

  • Structured data in place

    Structured data found: SportsEvent and SportsOrganization.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.wtatennis.com/sitemap/index.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 5 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and description; contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (957 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://www.wtatennis.com/llms.txt (14 KiB, 68 links), a plain-text guide to the site for AI tools.

Other pages

100
  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 101 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    4 pages of 15 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 4 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 4 pages that loaded have a <title>.

Best practices

1 to fixGoogle 7393
  • 4 JavaScript errors while loading

    4 errors were logged to the browser console while the page loaded, for example “Unsafe attempt to load URL https://manifest.prod.boltdns.net/thumbnail/v1/6041795521001/64009025-9c23-494c-82d1-1506eeb…”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Mixed content”).

  • Missing source maps

    Large scripts ship without source maps.

2 checks passed
  • Tap targets are thumb-sized

    75 of 92 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix83
  • Thin social proof

    Social proof on the homepage: 2 trust badges. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 948 words of copy

    The homepage carries about 948 words of visible text.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Join Unlocked” and “JOIN FOR FREE”.

  • 2 calls to action

    The homepage has 2 calls to action, for example “Download on the app store” and “Contact”.

  • 1 short form

    A short form (1 field at most) is right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager and Google Analytics.

Privacy and tracking

  • 4 trackers load before any consent

    4

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Meta Pixel (measured from a US location before any click). A consent tool (OneTrust) is installed; check it blocks these until visitors agree where the law requires it.

  • 4 cookies set on arrival

    4

    Opening the homepage sets 4 cookies (measured from a US location before any click).

  • 28 other companies contacted

    Loading the homepage contacts 28 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: OneTrust

    A consent management tool (OneTrust) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at wtatennis.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

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This review found 37 issues on wtatennis.com, including 23 speed issues, 2 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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  • Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
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