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wwk.de website review

Visit site (opens in a new tab)Reviewed 26 October 202633 issues · 79 checks

This review found 33 issues worth fixing on wwk.de, 15 of them high impact, across 79 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.2 s1.8 sMay 9Oct 242.0 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20261.9 s
May 16, 20261.9 s
May 23, 20261.9 s
May 30, 20261.9 s
Jun 6, 20261.9 s
Jun 13, 20261.9 s
Jun 20, 20261.8 s
Jun 27, 20261.8 s
Jul 4, 20261.8 s
Jul 11, 20261.9 s
Jul 18, 20262.0 s
Jul 25, 20262.1 s
Aug 1, 20262.2 s
Aug 8, 20262.2 s
Aug 15, 20262.1 s
Aug 22, 20262.1 s
Aug 29, 20262.0 s
Sep 5, 20262.1 s
Sep 12, 20262.1 s
Sep 19, 20262.1 s
Sep 26, 20262.2 s
Oct 3, 20262.2 s
Oct 10, 20262.1 s
Oct 17, 20262.1 s
Oct 24, 20262.0 s
Real-visitor tap response (INP)75th percentile, phones
105 ms96 msMay 9Oct 24103 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 2026103 ms
May 16, 2026103 ms
May 23, 2026103 ms
May 30, 2026103 ms
Jun 6, 2026104 ms
Jun 13, 2026103 ms
Jun 20, 2026103 ms
Jun 27, 2026103 ms
Jul 4, 2026103 ms
Jul 11, 2026103 ms
Jul 18, 2026103 ms
Jul 25, 2026102 ms
Aug 1, 2026103 ms
Aug 8, 2026102 ms
Aug 15, 2026102 ms
Aug 22, 2026103 ms
Aug 29, 2026102 ms
Sep 5, 2026100 ms
Sep 12, 202699 ms
Sep 19, 202697 ms
Sep 26, 202697 ms
Oct 3, 2026100 ms
Oct 10, 2026100 ms
Oct 17, 2026103 ms
Oct 24, 2026103 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of wwk.de (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. wwk.de at 0.8 s0.8 s
  2. wwk.de at 1.7 s1.7 s
  3. wwk.de at 2.5 s2.5 s
  4. wwk.de at 3.4 s3.4 s
  5. wwk.de at 4.2 s4.2 s
  6. wwk.de at 5.1 s5.1 s
  7. wwk.de at 5.9 s5.9 s
  8. wwk.de at 6.7 s6.7 s

Speed

9 to fix54
  • Use efficient cache lifetimes

    19.4 s · 4.7 MB

    57 files are served with short cache lifetimes, so returning visitors download them again (4.7 MB).

  • Reduce unused CSS

    9.4 s · 1.9 MB

    About 1.9 MB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 9.4 s faster on a phone.

  • Render-blocking requests

    10.2 s

    3 files block the first paint until they finish downloading. Deferring or inlining them could save about 10.2 s.

  • Reduce unused JavaScript

    4.8 s · 920 KiB

    About 920 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 4.8 s faster on a phone.

  • Improve image delivery

    1.1 s · 546 KiB

    14 images could be 546 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.1 s faster on a phone.

  • Mobile performance score: 54

    54/100

    Your mobile performance score is 54 (desktop: 66). Pages that score under 90 lose visitors before the first paint.

  • Legacy JavaScript

    500 ms · 63 KiB

    Polyfills for old browsers add 63 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 500 ms faster on a phone.

  • Main-thread work: 2.9 s

    A phone's processor spends 2.9 s on main-thread work while loading, 514 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 1,761 HTML elements

    The page has 1,761 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 5 long tasks on the main thread

    5 long tasks block the main thread while loading, the longest for 217 ms. During a long task the page ignores taps.

  • Document request latency

    107 KiB

    The HTML itself could arrive sooner: redirects, a slow server response or missing compression delay everything after it.

  • 1 third-party service on the page

    1 third-party service load with your homepage (etracker), adding 39 KiB and 54 ms of main-thread time.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify JavaScript

    5 KiB

    5 KiB could be saved by minifying JavaScript.

1 checks passed
  • Server response: 431 ms

    431 ms

    Your server sent the HTML in 431 ms, well inside Google's 600 ms guideline.

Core Web Vitals

7 to fix100
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • First Contentful Paint: 12.0 s

    12.0 s

    The first text or image appears after 12.0 s on a phone. Good is under 1.8 s.

  • Largest Contentful Paint: 25.8 s

    25.8 s

    Your largest element takes 25.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Mit Hilfe von Cookies können wir sicherstellen, dass Sie da…”.

  • Time to Interactive: 28.4 s

    28.4 s

    The page becomes fully interactive after 28.4 s. Good is under 3.8 s.

  • Speed Index: 12.9 s

    12.9 s

    Visually, the page fills in at 12.9 s (Speed Index). Good is under 3.4 s.

  • Real-user FCP: 1.8 s

    1.8 s

    Real visitors see the first content after 1.8 s (75th percentile). Good is under 1.8 s.

  • 22 images without width and height

    22 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    0%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 103 ms to 103 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    +9%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 1.9 s to 2.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

6 checks passed
  • Real-user LCP: 2.2 s

    2.2 s

    Real visitors wait 2.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 113 ms

    113 ms

    Real visitors wait 113 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.01

    0.01

    For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.

  • Real-user TTFB: 379 ms

    379 ms

    Real visitors wait 379 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Total Blocking Time: 131 ms

    131 ms

    Scripts block the page for only 131 ms while loading. Good is under 200 ms.

  • Cumulative Layout Shift: 0.045

    0.045

    The layout barely moves while loading (CLS 0.045, good is under 0.1).

Images and page weight

4 to fix43
  • Page weight: 5.5 MB in 65 requests

    5.5 MB

    Your homepage downloads 5.5 MB in 65 requests on a phone: stylesheets 1.9 MB (2), scripts 1.3 MB (8) and images 1.3 MB (41). Under 2 MB keeps phones on slow connections fast.

  • 10 images in older formats

    10 images (1.0 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 8 images below the first screen load straight away

    8 images further down the page (429 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • 1 image far larger than shown

    87 KiB

    1 image is downloaded at several times the size a phone draws it, for example wwk-sponsoring-fca_heroimagexsmall.jpg at 1,680 px wide, shown at 360 px. Resized copies would save about 87 KiB.

  • About 1.6 g of CO₂ per visit

    1.55 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.55 g of CO₂e: 186.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

3 to fixGoogle 9795
  • 8 text elements with low contrast

    8 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 7 images without alt text

    7 images have no alt text, which hurts accessibility and image search.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

1 checks passed
  • 49 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 50 WCAG 2.2 A/AA and best-practice rules on the phone render: 49 passed and 1 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 9290
  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • No canonical URL

    No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.

  • 11 links crawlers can't follow

    11 links have no real href, so search engines can't follow them.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is set, so this is minor.

  • 229 internal links, 23 external

    The homepage links to 229 pages on wwk.de and 23 external pages.

6 checks passed
  • Meta description: 160 characters

    Your meta description is 160 characters: “Bei den WWK Versicherungen stehen seit 1884 die Interessen unserer Mitglieder im Fokus. Dafür erhalten wir regelmäßig B…”.

  • One H1 headline

    Your main headline reads: “Altersvorsorge-depot”.

  • Title: 45 characters

    Your title is a healthy 45 characters: “WWK Versicherungen – Eine starke Gemeinschaft”.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.wwk.de/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no https://www.wwk.de/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,192 words), so crawlers that don't run JavaScript still read it.

Other pages

1 to fix93
  • 1 linked page hidden from search

    https://www.wwk.de/suche is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 100 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 10093
  • 12 small tap targets

    12 of 35 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • Missing source maps

    Large scripts ship without source maps.

2 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

4 to fix50
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • Thin social proof

    Social proof on the homepage: 1 trust badge. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 712 words of copy

    The homepage carries about 712 words of visible text.

2 checks passed
  • 1 short form

    A short form (1 field at most) is right on the homepage.

  • Direct contact links

    Visitors can reach you directly: 4 phone links and 2 email links.

Privacy and tracking

  • 1 cookie set on arrival

    1

    Opening the homepage sets 1 cookie (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 1 other company contacted

    Loading the homepage contacts 1 host run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • No known trackers before consent

    No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at wwk.de, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

Hosting
WWK

Company

Founded
1884
Headquarters
Munich

Upkeep, stack, hiring and company data from programmable.info

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