ydale.shop website review

Shopify costs a phone 4.4 s of main-thread work and 1.0 MB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

A phone's processor spends 9.6 s on main-thread work while loading, 7.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

The page has 6,556 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

8 third-party services load with your homepage (Shopify, Google Tag Manager and Clarity and others), adding 2.1 MB and 5.2 s of main-thread time.

8 long tasks block the main thread while loading, the longest for 1.0 s. During a long task the page ignores taps.

Your mobile performance score is 69. Pages that score under 90 lose visitors before the first paint.

3 files block the first paint until they finish downloading. Deferring or inlining them could save about 750 ms.

About 632 KiB of JavaScript is downloaded but never used on this page.

Google Tag Manager costs a phone 534 ms of main-thread work and 689 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

12 images could be 322 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

12 files are served with short cache lifetimes, so returning visitors download them again (87 KiB).

About 51 KiB of CSS is downloaded but never applied on this page.

Polyfills for old browsers add 29 KiB JavaScript that modern phones do not need.

24 KiB could be saved by minifying JavaScript.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

2 KiB JavaScript is shipped twice across bundles.

The page becomes fully interactive after 23.1 s. Good is under 3.8 s.

Visually, the page fills in at 13.5 s (Speed Index). Good is under 3.4 s.

Scripts block taps and scrolling for 799 ms in total while the page loads. Good is under 200 ms.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Your homepage downloads 4.5 MB in 385 requests on a phone: scripts 2.1 MB (136), images 999 KiB (37) and other files 912 KiB (158). Under 2 MB keeps phones on slow connections fast.

By the Sustainable Web Design model, a visit to your homepage emits about 1.28 g of CO₂e: 153.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 image has no alt text, which hurts accessibility and image search.

All page content should be contained by landmarks: 6 elements on the page fail this check, rated moderate by axe-core.

The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

4 form fields have no label, so screen readers announce an empty box and autofill guesses.

ARIA input fields do not have accessible names (1 element).

Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.

Headings skip levels (h2 → h4 and h1 → h3), which makes the page harder to scan with a screen reader.

There are 3 <h1> headlines (“”, “” and “Viking jewelry - Ydale.dk”). One clear main headline is easier for people and search engines.

Structured data found (Organization and WebSite) but with 1 problem, for example “Organization: url points at a different host (https://ydale.dk)”.

The homepage links to 94 pages on ydale.shop and 5 external pages.

https://ydale.shop/collections/accessories, https://ydale.shop/collections/life-tree-necklaces, https://ydale.shop/collections/thors-hammer-pendant, https://ydale.shop/collections/accessories-of-silver, https://ydale.shop/collections/accessories-of-steel and https://ydale.shop/collections/accessories-of-bronze-copper-and-brass and 5 others have no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 48 found) and read each the way a search engine does.

3 errors were logged to the browser console while the page loaded, for example “Uncaught TypeError: Cannot read properties of undefined (reading 'AgeLimitBannerFooterSelector')”.

1 image is displayed at the wrong aspect ratio, so it looks stretched or squashed.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.

The homepage carries about 1,192 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Tag Manager, Klaviyo and Microsoft Clarity (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 11 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 21 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.