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york.pl website review
Visit site (opens in a new tab)Reviewed 18 October 202638 issues · 81 checks
This review found 38 issues worth fixing on york.pl, 15 of them high impact, across 81 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
76C- #56,508 of 92,629 reviewed websitesbeats 34%
- #34,168 of 49,258 online storesbeats 26%
- #936 of 2,202 WooCommerce storesbeats 52%
Closest competitors among WooCommerce stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| Apr 25, 2026 | 2.9 s |
| May 2, 2026 | 2.8 s |
| May 9, 2026 | 2.8 s |
| May 16, 2026 | 2.7 s |
| May 23, 2026 | 2.2 s |
| May 30, 2026 | 2.4 s |
| Jun 6, 2026 | 2.3 s |
| Jun 13, 2026 | 2.5 s |
| Jun 20, 2026 | 2.6 s |
| Jun 27, 2026 | 2.5 s |
| Jul 4, 2026 | 2.6 s |
| Jul 11, 2026 | 2.6 s |
| Jul 18, 2026 | 2.7 s |
| Jul 25, 2026 | 2.8 s |
| Aug 1, 2026 | 2.8 s |
| Aug 8, 2026 | 2.8 s |
| Aug 15, 2026 | 2.7 s |
| Aug 22, 2026 | 2.9 s |
| Aug 29, 2026 | 3.0 s |
| Sep 5, 2026 | 2.7 s |
| Sep 12, 2026 | 2.7 s |
| Sep 19, 2026 | 2.4 s |
| Sep 26, 2026 | 2.4 s |
| Oct 3, 2026 | 2.8 s |
| Oct 10, 2026 | 2.5 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| Apr 25, 2026 | 80 ms |
| May 2, 2026 | 80 ms |
| May 9, 2026 | 81 ms |
| May 16, 2026 | 79 ms |
| May 23, 2026 | 77 ms |
| May 30, 2026 | 75 ms |
| Jun 6, 2026 | 76 ms |
| Jun 13, 2026 | 78 ms |
| Jun 20, 2026 | 76 ms |
| Jun 27, 2026 | 81 ms |
| Jul 4, 2026 | 79 ms |
| Jul 11, 2026 | 83 ms |
| Jul 18, 2026 | 83 ms |
| Jul 25, 2026 | 78 ms |
| Aug 1, 2026 | 79 ms |
| Aug 8, 2026 | 79 ms |
| Aug 15, 2026 | 75 ms |
| Aug 22, 2026 | 79 ms |
| Aug 29, 2026 | 77 ms |
| Sep 5, 2026 | 77 ms |
| Sep 12, 2026 | 80 ms |
| Sep 19, 2026 | 80 ms |
| Sep 26, 2026 | 81 ms |
| Oct 3, 2026 | 88 ms |
| Oct 10, 2026 | 90 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Improve image delivery
1.1 s · 3.2 MB11 images could be 3.2 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.1 s faster on a phone.
Render-blocking requests
1.7 s13 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.7 s.
Mobile performance score: 69
69/100Your mobile performance score is 69 (desktop: 80). Pages that score under 90 lose visitors before the first paint.
Use efficient cache lifetimes
550 ms · 448 KiB50 files are served with short cache lifetimes, so returning visitors download them again (448 KiB).
Reduce unused CSS
450 ms · 46 KiBAbout 46 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.
Legacy JavaScript
300 ms · 34 KiBPolyfills for old browsers add 34 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 300 ms faster on a phone.
Reduce unused JavaScript
300 ms · 24 KiBAbout 24 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 300 ms faster on a phone.
Minify JavaScript
150 ms · 11 KiB11 KiB could be saved by minifying JavaScript.
5 third-party services on the page
5 third-party services load with your homepage (cdn-cookieyes.com, cloudfront.net and datatables.net and others), adding 213 KiB and 52 ms of main-thread time.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
2 checks passed
Main-thread work: 0.4 s
A phone's processor spends 0.4 s on main-thread work while loading, 149 ms of it running JavaScript. That is comfortably low.
Server response: 2 ms
2 msYour server sent the HTML in 2 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user LCP: 4.5 s
4.5 sReal visitors wait 4.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user FCP: 3.6 s
3.6 sReal visitors see the first content after 3.6 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 3.3 s
3.3 sReal visitors wait 3.3 s for your server to start answering (75th percentile). Good is under 800 ms.
Largest Contentful Paint: 14.2 s
14.2 sYour largest element takes 14.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.
Time to Interactive: 14.7 s
14.7 sThe page becomes fully interactive after 14.7 s. Good is under 3.8 s.
Speed Index: 5.0 s
5.0 sVisually, the page fills in at 5.0 s (Speed Index). Good is under 3.4 s.
First Contentful Paint: 2.1 s
2.1 sThe first text or image appears after 2.1 s on a phone. Good is under 1.8 s.
18 images without width and height
18 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) got 11% slower for real visitors
+11%Over the last 25 four-week periods to 2026-10-10, real Chrome visitors' tap response (inp) went from 80 ms to 90 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
-6%Over the last 25 four-week periods to 2026-10-10, real Chrome visitors' largest content (lcp) went from 2.9 s to 2.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
4 checks passed
Real-user INP: 87 ms
87 msReal visitors wait 87 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Cumulative Layout Shift: 0.002
0.002The layout barely moves while loading (CLS 0.002, good is under 0.1).
Total Blocking Time: 0 ms
0 msScripts block the page for only 0 ms while loading. Good is under 200 ms.
Images and page weight
Page weight: 4.5 MB in 67 requests
4.5 MBYour homepage downloads 4.5 MB in 67 requests on a phone: images 4.2 MB (31), scripts 188 KiB (19) and fonts 103 KiB (2). Under 2 MB keeps phones on slow connections fast.
3 images over 500 KB
3 images weigh 2.3 MB together. On a phone connection a single image that size takes seconds.
9 images in older formats
9 images (3.3 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
9 images below the first screen load straight away
9 images further down the page (3.3 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
3 images far larger than shown
465 KiB3 images are downloaded at several times the size a phone draws them, for example szablon-posta-pod-linkedin.png at 1,200 px wide, shown at 366 px. Resized copies would save about 465 KiB.
About 1.3 g of CO₂ per visit
1.28 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.28 g of CO₂e: 153.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
2 buttons without a name
2 buttons have no accessible name, so screen readers announce just “button”.
8 text elements with low contrast
8 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
All page content should be contained by landmarks (9 elements)
All page content should be contained by landmarks: 9 elements on the page fail this check, rated moderate by axe-core.
Zoom is disabled
The viewport tag blocks pinch-zoom, which low-vision visitors rely on.
3 links without text
3 visible links have no text or label, so screen readers cannot say where they go.
1 form field without a label
1 form field has no label, so screen readers announce an empty box and autofill guesses.
Headings should not be empty (3 elements)
Headings should not be empty: 3 elements on the page fail this check, rated minor by axe-core.
Alternative text of images should not be repeated as text (1 element)
Alternative text of images should not be repeated as text: 1 element on the page fails this check, rated minor by axe-core.
2 checks passed
Every image has alt text
All 30 images in the HTML carry an alt attribute.
41 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 48 WCAG 2.2 A/AA and best-practice rules on the phone render: 41 passed and 7 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
2 H1 headlines
There are 2 <h1> headlines (“” and “Nowości ECO EGO”). One clear main headline is easier for people and search engines.
Meta description is long (211 characters)
Your meta description is 211 characters; Google truncates after about 160, so the end of your pitch is cut.
No social preview image
No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.
75 internal links, 19 external
The homepage links to 75 pages on york.pl and 19 external pages.
5 checks passed
Title: 35 characters
Your title is a healthy 35 characters: “YORK - dla najbardziej wymagających”.
Canonical URL set
The canonical URL is https://york.pl/.
Structured data in place
Structured data found: BreadcrumbList, WebPage and WebSite.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://york.pl/sitemap_index.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
No llms.txt
There is no https://york.pl/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (263 words), so crawlers that don't run JavaScript still read it.
Other pages
15 pages without a meta description
https://york.pl/lista-zapytan, https://york.pl/o-nas, https://york.pl/ekologia-w-york, https://york.pl/aktualnosci, https://york.pl/katalog-produktow and https://york.pl/products/dom-w-porzadku and 9 others have no meta description, so Google writes the search snippet from whatever text it finds.
1 page with very little text
https://york.pl/nasze-marki has under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.
9 pages slow to respond
https://york.pl/lista-zapytan, https://york.pl/ekologia-w-york, https://york.pl/aktualnosci, https://york.pl/katalog-produktow, https://york.pl/products/dom-w-porzadku and https://york.pl/products/auto and 3 others took over 3 s to send their HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 30 found) and read each the way a search engine does.
6 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “grecaptcha is not defined”.
2 checks passed
Tap targets are thumb-sized
40 of 47 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No calls to action
We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 300 words of copy
The homepage carries about 300 words of visible text.
3 checks passed
1 short form
A short form (1 field at most) is right on the homepage.
Analytics in place
Analytics detected: Google Tag Manager and Meta Pixel.
Direct contact links
Visitors can reach you directly: 1 phone link and 1 email link.
Privacy and tracking
4 cookies set on arrival
4Opening the homepage sets 4 cookies (measured from a US location before any click).
7 other companies contacted
Loading the homepage contacts 7 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
2 checks passed
Consent tool: CookieYes
A consent management tool (CookieYes) loads with the page.
No known trackers before consent
No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at york.pl, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- CMS
- WordPress
- Framework
- jQuery
- E-commerce
- WooCommerce
- Analytics
- Google Tag Manager
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 38 issues on york.pl, including 16 speed issues, 3 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.