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york.pl website review

Visit site (opens in a new tab)Reviewed 18 October 202638 issues · 81 checks

This review found 38 issues worth fixing on york.pl, 15 of them high impact, across 81 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.1 s2.1 sApr 25Oct 102.5 s
Show as table
DateReal-visitor load time (LCP)
Apr 25, 20262.9 s
May 2, 20262.8 s
May 9, 20262.8 s
May 16, 20262.7 s
May 23, 20262.2 s
May 30, 20262.4 s
Jun 6, 20262.3 s
Jun 13, 20262.5 s
Jun 20, 20262.6 s
Jun 27, 20262.5 s
Jul 4, 20262.6 s
Jul 11, 20262.6 s
Jul 18, 20262.7 s
Jul 25, 20262.8 s
Aug 1, 20262.8 s
Aug 8, 20262.8 s
Aug 15, 20262.7 s
Aug 22, 20262.9 s
Aug 29, 20263.0 s
Sep 5, 20262.7 s
Sep 12, 20262.7 s
Sep 19, 20262.4 s
Sep 26, 20262.4 s
Oct 3, 20262.8 s
Oct 10, 20262.5 s
Real-visitor tap response (INP)75th percentile, phones
92 ms73 msApr 25Oct 1090 ms
Show as table
DateReal-visitor tap response (INP)
Apr 25, 202680 ms
May 2, 202680 ms
May 9, 202681 ms
May 16, 202679 ms
May 23, 202677 ms
May 30, 202675 ms
Jun 6, 202676 ms
Jun 13, 202678 ms
Jun 20, 202676 ms
Jun 27, 202681 ms
Jul 4, 202679 ms
Jul 11, 202683 ms
Jul 18, 202683 ms
Jul 25, 202678 ms
Aug 1, 202679 ms
Aug 8, 202679 ms
Aug 15, 202675 ms
Aug 22, 202679 ms
Aug 29, 202677 ms
Sep 5, 202677 ms
Sep 12, 202680 ms
Sep 19, 202680 ms
Sep 26, 202681 ms
Oct 3, 202688 ms
Oct 10, 202690 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of york.pl (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. york.pl at 0.4 s0.4 s
  2. york.pl at 0.8 s0.8 s
  3. york.pl at 1.1 s1.1 s
  4. york.pl at 1.5 s1.5 s
  5. york.pl at 1.9 s1.9 s
  6. york.pl at 2.3 s2.3 s
  7. york.pl at 2.6 s2.6 s
  8. york.pl at 3.0 s3.0 s

Speed

7 to fix69
  • Improve image delivery

    1.1 s · 3.2 MB

    11 images could be 3.2 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.1 s faster on a phone.

  • Render-blocking requests

    1.7 s

    13 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.7 s.

  • Mobile performance score: 69

    69/100

    Your mobile performance score is 69 (desktop: 80). Pages that score under 90 lose visitors before the first paint.

  • Use efficient cache lifetimes

    550 ms · 448 KiB

    50 files are served with short cache lifetimes, so returning visitors download them again (448 KiB).

  • Reduce unused CSS

    450 ms · 46 KiB

    About 46 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.

  • Legacy JavaScript

    300 ms · 34 KiB

    Polyfills for old browsers add 34 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 300 ms faster on a phone.

  • Reduce unused JavaScript

    300 ms · 24 KiB

    About 24 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • Minify JavaScript

    150 ms · 11 KiB

    11 KiB could be saved by minifying JavaScript.

  • 5 third-party services on the page

    5 third-party services load with your homepage (cdn-cookieyes.com, cloudfront.net and datatables.net and others), adding 213 KiB and 52 ms of main-thread time.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

2 checks passed
  • Main-thread work: 0.4 s

    A phone's processor spends 0.4 s on main-thread work while loading, 149 ms of it running JavaScript. That is comfortably low.

  • Server response: 2 ms

    2 ms

    Your server sent the HTML in 2 ms, well inside Google's 600 ms guideline.

Core Web Vitals

9 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user LCP: 4.5 s

    4.5 s

    Real visitors wait 4.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user FCP: 3.6 s

    3.6 s

    Real visitors see the first content after 3.6 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 3.3 s

    3.3 s

    Real visitors wait 3.3 s for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest Contentful Paint: 14.2 s

    14.2 s

    Your largest element takes 14.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.

  • Time to Interactive: 14.7 s

    14.7 s

    The page becomes fully interactive after 14.7 s. Good is under 3.8 s.

  • Speed Index: 5.0 s

    5.0 s

    Visually, the page fills in at 5.0 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 2.1 s

    2.1 s

    The first text or image appears after 2.1 s on a phone. Good is under 1.8 s.

  • 18 images without width and height

    18 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) got 11% slower for real visitors

    +11%

    Over the last 25 four-week periods to 2026-10-10, real Chrome visitors' tap response (inp) went from 80 ms to 90 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -6%

    Over the last 25 four-week periods to 2026-10-10, real Chrome visitors' largest content (lcp) went from 2.9 s to 2.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

4 checks passed
  • Real-user INP: 87 ms

    87 ms

    Real visitors wait 87 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Cumulative Layout Shift: 0.002

    0.002

    The layout barely moves while loading (CLS 0.002, good is under 0.1).

  • Total Blocking Time: 0 ms

    0 ms

    Scripts block the page for only 0 ms while loading. Good is under 200 ms.

Images and page weight

5 to fix28
  • Page weight: 4.5 MB in 67 requests

    4.5 MB

    Your homepage downloads 4.5 MB in 67 requests on a phone: images 4.2 MB (31), scripts 188 KiB (19) and fonts 103 KiB (2). Under 2 MB keeps phones on slow connections fast.

  • 3 images over 500 KB

    3 images weigh 2.3 MB together. On a phone connection a single image that size takes seconds.

  • 9 images in older formats

    9 images (3.3 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 9 images below the first screen load straight away

    9 images further down the page (3.3 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • 3 images far larger than shown

    465 KiB

    3 images are downloaded at several times the size a phone draws them, for example szablon-posta-pod-linkedin.png at 1,200 px wide, shown at 366 px. Resized copies would save about 465 KiB.

  • About 1.3 g of CO₂ per visit

    1.28 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.28 g of CO₂e: 153.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

8 to fixGoogle 8290
  • 2 buttons without a name

    2 buttons have no accessible name, so screen readers announce just “button”.

  • 8 text elements with low contrast

    8 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • All page content should be contained by landmarks (9 elements)

    All page content should be contained by landmarks: 9 elements on the page fail this check, rated moderate by axe-core.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • 3 links without text

    3 visible links have no text or label, so screen readers cannot say where they go.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

  • Headings should not be empty (3 elements)

    Headings should not be empty: 3 elements on the page fail this check, rated minor by axe-core.

  • Alternative text of images should not be repeated as text (1 element)

    Alternative text of images should not be repeated as text: 1 element on the page fails this check, rated minor by axe-core.

2 checks passed
  • Every image has alt text

    All 30 images in the HTML carry an alt attribute.

  • 41 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 48 WCAG 2.2 A/AA and best-practice rules on the phone render: 41 passed and 7 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 10087
  • 2 H1 headlines

    There are 2 <h1> headlines (“” and “Nowości ECO EGO”). One clear main headline is easier for people and search engines.

  • Meta description is long (211 characters)

    Your meta description is 211 characters; Google truncates after about 160, so the end of your pitch is cut.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 75 internal links, 19 external

    The homepage links to 75 pages on york.pl and 19 external pages.

5 checks passed
  • Title: 35 characters

    Your title is a healthy 35 characters: “YORK - dla najbardziej wymagających”.

  • Canonical URL set

    The canonical URL is https://york.pl/.

  • Structured data in place

    Structured data found: BreadcrumbList, WebPage and WebSite.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://york.pl/sitemap_index.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no https://york.pl/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (263 words), so crawlers that don't run JavaScript still read it.

Other pages

1 to fix95
  • 15 pages without a meta description

    https://york.pl/lista-zapytan, https://york.pl/o-nas, https://york.pl/ekologia-w-york, https://york.pl/aktualnosci, https://york.pl/katalog-produktow and https://york.pl/products/dom-w-porzadku and 9 others have no meta description, so Google writes the search snippet from whatever text it finds.

  • 1 page with very little text

    https://york.pl/nasze-marki has under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 9 pages slow to respond

    https://york.pl/lista-zapytan, https://york.pl/ekologia-w-york, https://york.pl/aktualnosci, https://york.pl/katalog-produktow, https://york.pl/products/dom-w-porzadku and https://york.pl/products/auto and 3 others took over 3 s to send their HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 30 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9693
  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “grecaptcha is not defined”.

2 checks passed
  • Tap targets are thumb-sized

    40 of 47 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix50
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 300 words of copy

    The homepage carries about 300 words of visible text.

3 checks passed
  • 1 short form

    A short form (1 field at most) is right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager and Meta Pixel.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 1 email link.

Privacy and tracking

  • 4 cookies set on arrival

    4

    Opening the homepage sets 4 cookies (measured from a US location before any click).

  • 7 other companies contacted

    Loading the homepage contacts 7 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

2 checks passed
  • Consent tool: CookieYes

    A consent management tool (CookieYes) loads with the page.

  • No known trackers before consent

    No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at york.pl, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

CMS
WordPress
Framework
jQuery
E-commerce
WooCommerce
Analytics
Google Tag Manager

Upkeep, stack, hiring and company data from programmable.info

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