Website review, no card needed
zid.sa website review
Visit site (opens in a new tab)Reviewed 26 October 202642 issues · 84 checks
This review found 42 issues worth fixing on zid.sa, 15 of them high impact, across 84 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
67DClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 2, 2026 | 3.7 s |
| May 9, 2026 | 3.7 s |
| May 16, 2026 | 3.7 s |
| May 23, 2026 | 3.5 s |
| May 30, 2026 | 3.1 s |
| Jun 6, 2026 | 2.9 s |
| Jun 13, 2026 | 2.9 s |
| Jun 20, 2026 | 2.8 s |
| Jun 27, 2026 | 2.8 s |
| Jul 4, 2026 | 2.7 s |
| Jul 11, 2026 | 2.6 s |
| Jul 18, 2026 | 2.6 s |
| Jul 25, 2026 | 2.5 s |
| Aug 1, 2026 | 2.5 s |
| Aug 8, 2026 | 2.5 s |
| Aug 15, 2026 | 2.5 s |
| Aug 22, 2026 | 2.6 s |
| Aug 29, 2026 | 2.6 s |
| Sep 5, 2026 | 2.6 s |
| Sep 12, 2026 | 2.6 s |
| Sep 19, 2026 | 2.6 s |
| Sep 26, 2026 | 2.6 s |
| Oct 3, 2026 | 2.7 s |
| Oct 10, 2026 | 2.6 s |
| Oct 17, 2026 | 2.5 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 2, 2026 | 381 ms |
| May 9, 2026 | 388 ms |
| May 16, 2026 | 382 ms |
| May 23, 2026 | 371 ms |
| May 30, 2026 | 354 ms |
| Jun 6, 2026 | 354 ms |
| Jun 13, 2026 | 367 ms |
| Jun 20, 2026 | 363 ms |
| Jun 27, 2026 | 358 ms |
| Jul 4, 2026 | 349 ms |
| Jul 11, 2026 | 341 ms |
| Jul 18, 2026 | 341 ms |
| Jul 25, 2026 | 329 ms |
| Aug 1, 2026 | 325 ms |
| Aug 8, 2026 | 321 ms |
| Aug 15, 2026 | 322 ms |
| Aug 22, 2026 | 329 ms |
| Aug 29, 2026 | 331 ms |
| Sep 5, 2026 | 329 ms |
| Sep 12, 2026 | 335 ms |
| Sep 19, 2026 | 332 ms |
| Sep 26, 2026 | 330 ms |
| Oct 3, 2026 | 337 ms |
| Oct 10, 2026 | 345 ms |
| Oct 17, 2026 | 361 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Reduce unused JavaScript
2.7 s · 940 KiBAbout 940 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.7 s faster on a phone.
Google Tag Manager adds 1.5 s
1.5 sGoogle Tag Manager costs a phone 1.5 s of main-thread work and 1.2 MB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Render-blocking requests
1.4 s2 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.4 s.
Mobile performance score: 42
42/100Your mobile performance score is 42 (desktop: 72). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 5.4 s
A phone's processor spends 5.4 s on main-thread work while loading, 3.3 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, Facebook and TikTok and others), adding 1.9 MB and 2.2 s of main-thread time.
Use efficient cache lifetimes
389 KiB13 files are served with short cache lifetimes, so returning visitors download them again (389 KiB).
17 long tasks on the main thread
17 long tasks block the main thread while loading, the longest for 358 ms. During a long task the page ignores taps.
Facebook adds 262 ms
262 msFacebook costs a phone 262 ms of main-thread work and 281 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Improve image delivery
234 KiB4 images could be 234 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Reduce unused CSS
150 ms · 27 KiBAbout 27 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.
Legacy JavaScript
64 KiBPolyfills for old browsers add 64 KiB JavaScript that modern phones do not need.
Phones get a much slower page than desktops
Desktop scores 72 but mobile only 42. A gap that wide usually means heavy scripts and images that hit phones hardest.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
1 checks passed
Server response: 324 ms
324 msYour server sent the HTML in 324 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 14.1 s
14.1 sYour largest element takes 14.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “المنصة الموثوقة والمتكاملة للتجارة الإلكترونية”.
Time to Interactive: 24.9 s
24.9 sThe page becomes fully interactive after 24.9 s. Good is under 3.8 s.
Total Blocking Time: 1.9 s
1.9 sScripts block taps and scrolling for 1.9 s in total while the page loads. Good is under 200 ms.
Real-user LCP: 3.0 s
3.0 sReal visitors wait 3.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 419 ms
419 msReal visitors wait 419 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user FCP: 1.9 s
1.9 sReal visitors see the first content after 1.9 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 993 ms
993 msReal visitors wait 993 ms for your server to start answering (75th percentile). Good is under 800 ms.
First Contentful Paint: 2.4 s
2.4 sThe first text or image appears after 2.4 s on a phone. Good is under 1.8 s.
Speed Index: 4.0 s
4.0 sVisually, the page fills in at 4.0 s (Speed Index). Good is under 3.4 s.
Tap response (INP) held steady for real visitors
-8%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 381 ms to 361 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
3 checks passed
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Largest content (LCP) got 31% faster for real visitors
-31%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 3.7 s to 2.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Cumulative Layout Shift: 0.076
0.076The layout barely moves while loading (CLS 0.076, good is under 0.1).
Images and page weight
Page weight: 10.1 MB in 168 requests
10.1 MBYour homepage downloads 10.1 MB in 168 requests on a phone: media 6.7 MB (1), scripts 2.6 MB (60) and images 379 KiB (34). Under 2 MB keeps phones on slow connections fast.
About 2.9 g of CO₂ per visit
2.86 gBy the Sustainable Web Design model, a visit to your homepage emits about 2.86 g of CO₂e: 343.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
3 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
Certain ARIA roles must contain particular children (1 element)
Certain ARIA roles must contain particular children: 1 element on the page fails this check, rated critical by axe-core.
1 text element with low contrast
1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.
Contentinfo landmark should not be contained in another landmark (21 elements)
Contentinfo landmark should not be contained in another landmark: 21 elements on the page fail this check, rated moderate by axe-core.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (11 elements)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 11 elements on the page fail this check, rated moderate by axe-core.
Heading levels should only increase by one (4 elements)
Heading levels should only increase by one: 4 elements on the page fail this check, rated moderate by axe-core.
Main landmark should not be contained in another landmark (4 elements)
Main landmark should not be contained in another landmark: 4 elements on the page fail this check, rated moderate by axe-core.
Document should not have more than one contentinfo landmark (1 element)
Document should not have more than one contentinfo landmark: 1 element on the page fails this check, rated moderate by axe-core.
Document should not have more than one main landmark (1 element)
Document should not have more than one main landmark: 1 element on the page fails this check, rated moderate by axe-core.
All page content should be contained by landmarks (1 element)
All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.
ARIA role should be appropriate for the element (7 elements)
ARIA role should be appropriate for the element: 7 elements on the page fail this check, rated minor by axe-core.
2 checks passed
Every image has alt text
All 37 images in the HTML carry an alt attribute.
41 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 51 WCAG 2.2 A/AA and best-practice rules on the phone render: 41 passed and 10 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
6 H1 headlines
There are 6 <h1> headlines (“من القصص إلى الأرقام”, “+13,500” and “+10 مليار”). One clear main headline is easier for people and search engines.
82 internal links, 22 external
The homepage links to 82 pages on zid.sa and 22 external pages.
6 checks passed
Meta description: 127 characters
Your meta description is 127 characters: “زد هي منصتك المتكاملة لإنشاء متجر إلكتروني في دقائق، مع حلول شاملة للدفع، الشحن المحلي والدولي، وإدارة المخزون والتسويق…”.
Title: 56 characters
Your title is a healthy 56 characters: “زد | أنشئ متجرك الإلكتروني بسهولة وابدأ البيع في 24 ساعة”.
Canonical URL set
The canonical URL is https://zid.sa/ar/.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://zid.sa/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
llms.txt published
The site publishes https://zid.sa/llms.txt (12 KiB, 88 links), a plain-text guide to the site for AI tools.
Other pages
2 pages share a title
https://zid.sa/ar and https://zid.sa/ar/marketplace all use the title “زد | أنشئ متجرك الإلكتروني بسهولة وابدأ البيع في 24 ساعة”. Search engines can't tell which page to show for a search, so each competes with the others.
15 pages with very little text
https://zid.sa/ar/national-day, https://zid.sa/ar/solutions/e-store, https://zid.sa/ar/solutions/pos, https://zid.sa/ar/solutions/payments, https://zid.sa/ar/solutions/shipping and https://zid.sa/ar/solutions/inventory-management and 9 others have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 52 found) and read each the way a search engine does.
6 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 15 pages that loaded have a meta description.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
1 third-party cookie
1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.
2 JavaScript errors while loading
2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
2 checks passed
Tap targets are thumb-sized
7 of 7 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No calls to action
We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
Only about 24 words
The homepage has only about 24 words of visible text; thin pages give Google and first-time buyers little to go on.
No form on the homepage
There is no form on the homepage, so every lead has to click through to another page first.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
1 checks passed
Analytics in place
Analytics detected: Google Tag Manager and Microsoft Clarity.
Privacy and tracking
10 trackers load before any consent
10Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, LinkedIn Insight and Meta Pixel and 5 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
27 cookies set on arrival
27Opening the homepage sets 27 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
32 other companies contacted
Loading the homepage contacts 32 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at zid.sa, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- Framework
- Next.js
- Analytics
- Google Tag Manager | Microsoft Clarity
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 42 issues on zid.sa, including 19 speed issues, 2 SEO issues and 5 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.