ziggiscoffee.com website review

70 files are served with short cache lifetimes, so returning visitors download them again (2.8 MB).

12 images could be 1.5 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 7.7 s faster on a phone.

35 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.0 s.

About 598 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 890 ms faster on a phone.

Your mobile performance score is 62. Pages that score under 90 lose visitors before the first paint.

7 third-party services load with your homepage (Google Tag Manager, Accessibe Accessibility Overlay and Mailchimp and others), adding 1.2 MB and 486 ms of main-thread time.

About 43 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.

Google Tag Manager costs a phone 331 ms of main-thread work and 681 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

9 long tasks block the main thread while loading, the longest for 110 ms. During a long task the page ignores taps.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

Polyfills for old browsers add 8 KiB JavaScript that modern phones do not need.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

Your largest element takes 16.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Unwrap Joy. Because the best gifts fit in a cap! Botton tha…”.

The page becomes fully interactive after 19.5 s. Good is under 3.8 s.

Visually, the page fills in at 8.1 s (Speed Index). Good is under 3.4 s.

Real visitors see the first content after 1.9 s (75th percentile). Good is under 1.8 s.

Real visitors wait 1.2 s for your server to start answering (75th percentile). Good is under 800 ms.

The first text or image appears after 2.4 s on a phone. Good is under 1.8 s.

Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 104 ms to 96 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.8 s to 1.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 3.8 MB in 98 requests on a phone: images 2.2 MB (18), scripts 1.4 MB (31) and stylesheets 109 KiB (33). Under 2 MB keeps phones on slow connections fast.

5 images (171 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

2 images further down the page (63 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

By the Sustainable Web Design model, a visit to your homepage emits about 1.09 g of CO₂e: 130.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

4 tap targets are too small or too close together to hit reliably with a finger.

All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

Your meta description is 228 characters; Google truncates after about 160, so the end of your pitch is cut.

Structured data found (BreadcrumbList, ImageObject, Organization and WebPage) but with 1 problem, for example “Organization: logo is not an absolute URL ("https://ziggiscoffee.com/wp-content/uploads/cropped-ziggys-icon-no-bg.png")”.

The homepage links to 66 pages on ziggiscoffee.com and 28 external pages.

We fetched 15 pages linked from your homepage (of 21 found) and read each the way a search engine does.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage has only about 242 words of visible text; thin pages give Google and first-time buyers little to go on.

There is no form on the homepage, so every lead has to click through to another page first.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics and Google Tag Manager (measured from a US location before any click). A consent tool (CookieYes) is installed; check it blocks these until visitors agree where the law requires it.

Opening the homepage sets 1 cookie (measured from a US location before any click).

Loading the homepage contacts 11 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.