zitomedia.net website review

60 files are served with short cache lifetimes, so returning visitors download them again (1.7 MB).

39 files block the first paint until they finish downloading. Deferring or inlining them could save about 3.8 s.

1 image could be 355 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.9 s faster on a phone.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 1.1 s).

Your mobile performance score is 38 (desktop: 62). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

A phone's processor spends 5.2 s on main-thread work while loading, 2.6 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

8 third-party services load with your homepage (Google Tag Manager, Google CDN and TikTok and others), adding 2.5 MB and 1.9 s of main-thread time.

About 1.3 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 460 ms faster on a phone.

Google CDN costs a phone 678 ms of main-thread work and 1.1 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Google Tag Manager costs a phone 685 ms of main-thread work and 807 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

About 69 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

Polyfills for old browsers add 41 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 200 ms faster on a phone.

20 long tasks block the main thread while loading, the longest for 210 ms. During a long task the page ignores taps.

50 KiB could be saved by minifying JavaScript.

8 KiB could be saved by minifying CSS.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

The page becomes fully interactive after 24.5 s. Good is under 3.8 s.

Your largest element takes 8.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “High-Speed Internet, TV & Phone Service from Zito Media Zit…”.

The first text or image appears after 4.3 s on a phone. Good is under 1.8 s.

Scripts block taps and scrolling for 1.0 s in total while the page loads. Good is under 200 ms.

Visually, the page fills in at 7.0 s (Speed Index). Good is under 3.4 s.

Real visitors wait 2.6 s for the largest content to appear (75th percentile). Good is under 2.5 s.

Real visitors see the first content after 2.5 s (75th percentile). Good is under 1.8 s.

Real visitors wait 1.2 s for your server to start answering (75th percentile). Good is under 800 ms.

Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 153 ms to 161 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 2.2 s to 2.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 4.5 MB in 159 requests on a phone: scripts 2.8 MB (90), images 1.0 MB (11) and other files 367 KiB (26). Under 2 MB keeps phones on slow connections fast.

4 images are downloaded at several times the size a phone draws them, for example Zito-Logo.png at 3,600 px wide, shown at 118 px. Resized copies would save about 883 KiB.

3 images further down the page (689 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

1 image (356 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

By the Sustainable Web Design model, a visit to your homepage emits about 1.29 g of CO₂e: 154.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

14 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

All page content should be contained by landmarks: 36 elements on the page fail this check, rated moderate by axe-core.

The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

2 form fields have no label, so screen readers announce an empty box and autofill guesses.

Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.

Your meta description is 206 characters; Google truncates after about 160, so the end of your pitch is cut.

Structured data found (BreadcrumbList, FAQPage, Organization and Service) but with 1 problem, for example “Service: no offers (price) block”.

The homepage links to 54 pages on zitomedia.net and 9 external pages.

https://www.zitomedia.net/myzito-app has no <title>, so Google invents the link text in results.

We fetched 15 pages linked from your homepage (of 34 found) and read each the way a search engine does.

1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=17305628&Ver=2&mid=7b3c9a1a-0662-4385-bf4f-89ee7d18cd4b&bo=1&sid=c2d17790d17211f1bcddfde98070f722&vid=c2d1c050d17211f1a029e56556f15a4b&vids=1&msclkid=N&pi=918639831&lg.

3 errors were logged to the browser console while the page loaded, for example “google is not defined”.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

Your longest form asks for 10 fields (4 required). Every extra field lowers completion.

The homepage carries about 1,400 words of visible text.

The page uses urgency cues (a countdown or limited-time wording).

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Microsoft Ads and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 26 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 34 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.