ziylan.com.tr website review

11 images could be 531 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.1 s faster on a phone.

Your mobile performance score is 85 (desktop: 97). Pages that score under 90 lose visitors before the first paint.

About 46 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 300 ms faster on a phone.

1 file blocks the first paint until they finish downloading. Deferring or inlining it could save about 100 ms.

1 long task block the main thread while loading, the longest for 84 ms. During a long task the page ignores taps.

Polyfills for old browsers add 11 KiB JavaScript that modern phones do not need.

Your largest element takes 4.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

The page becomes fully interactive after 5.3 s. Good is under 3.8 s.

Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 3.0 s to 2.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

image is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

1 image is downloaded at several times the size a phone draws it, for example image at 1,278 px wide, shown at 390 px. Resized copies would save about 30 KiB.

By the Sustainable Web Design model, a visit to your homepage emits about 0.37 g of CO₂e: 44.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

4 tap targets are too small or too close together to hit reliably with a finger.

1 visible link has no text or label, so screen readers cannot say where it goes.

Alternative text of images should not be repeated as text: 7 elements on the page fail this check, rated minor by axe-core.

There is no <h1>, so neither visitors nor Google get a clear main headline.

Your meta description is 213 characters; Google truncates after about 160, so the end of your pitch is cut.

No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.

The homepage links to 66 pages on ziylan.com.tr and 8 external pages.

There is no https://ziylan.com.tr/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

https://ziylan.com.tr/en and https://ziylan.com.tr/tr all use the title “Ziylan Group | More Than 60 Years of Experience”, and 1 other title repeat too. Search engines can't tell which page to show for a search, so each competes with the others.

https://ziylan.com.tr/en/activities/retail and https://ziylan.com.tr/activities/parakende use the same meta description. A description written for each page earns more clicks.

Your homepage links to 9 pages by a URL that isn't their canonical one, for example https://ziylan.com.tr/en/activities/retail, whose canonical is https://ziylan.com.tr/en/activities/parakende. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

https://ziylan.com.tr/en/company-profile and https://ziylan.com.tr/tr have no <h1> headline, so visitors and search engines get no clear main topic.

https://ziylan.com.tr/en/activities/retail, https://ziylan.com.tr/en/activities/real-estate, https://ziylan.com.tr/en/activities/energy, https://ziylan.com.tr/en/activities/industry, https://ziylan.com.tr/en/activities/digital-marketing and https://ziylan.com.tr/en/activities/food and 2 others have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

We fetched 15 pages linked from your homepage (of 23 found) and read each the way a search engine does.

1 image is displayed at the wrong aspect ratio, so it looks stretched or squashed.

Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

Social proof on the homepage: 1 trust badge. Pairing it with named testimonials or customer logos makes it far more convincing.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

The homepage shows no opening hours. If customers visit or call, show when.

There is no form on the homepage, so every lead has to click through to another page first.

There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 377 words of visible text.

Opening the homepage sets 1 cookie (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.