zootly.us website review

5 images could be 277 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 950 ms faster on a phone.

Your mobile performance score is 79. Pages that score under 90 lose visitors before the first paint.

4 files block the first paint until they finish downloading. Deferring or inlining them could save about 600 ms.

About 57 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

Shopify costs a phone 110 ms of main-thread work and 348 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

2 third-party services load with your homepage (Shopify and shop.app), adding 383 KiB and 117 ms of main-thread time.

4 files are served with short cache lifetimes, so returning visitors download them again (6 KiB).

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Your largest element takes 5.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

The page becomes fully interactive after 5.5 s. Good is under 3.8 s.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Your homepage downloads 2.5 MB in 300 requests on a phone: images 860 KiB (18), other files 831 KiB (127) and scripts 492 KiB (140). Under 2 MB keeps phones on slow connections fast.

2 images are downloaded at several times the size a phone draws them, for example 81DJiW6LNpL._AC_SS1000.jpg at 389 px wide, shown at 129 px. Resized copies would save about 2 KiB.

By the Sustainable Web Design model, a visit to your homepage emits about 0.70 g of CO₂e: 84.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

10 elements hidden from screen readers can still receive keyboard focus.

2 images have no alt text, which hurts accessibility and image search.

Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

10 visible links have no text or label, so screen readers cannot say where they go.

Headings skip levels (h1 → h3 and h2 → h4), which makes the page harder to scan with a screen reader.

Your meta description is 223 characters; Google truncates after about 160, so the end of your pitch is cut.

The homepage links to 73 pages on zootly.us and 1 external page.

Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

There is no https://zootly.us/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

https://zootly.us/collections/all, https://zootly.us/collections/home-office-desk-chairs, https://zootly.us/collections/lounge-chairs, https://zootly.us/collections/over-the-toilet-storage and https://zootly.us/collections/sofas-couches have no meta description, so Google writes the search snippet from whatever text it finds.

We fetched 15 pages linked from your homepage (of 26 found) and read each the way a search engine does.

1 error was logged to the browser console while the page loaded, for example “Identifier 'section' has already been declared”.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

The homepage has only about 230 words of visible text; thin pages give Google and first-time buyers little to go on.

The homepage shows no opening hours. If customers visit or call, show when.

Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.

There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

Opening the homepage sets 6 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 4 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.