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zurich.cl website review
Visit site (opens in a new tab)Reviewed 2 November 202637 issues · 87 checks
This review found 37 issues worth fixing on zurich.cl, 15 of them high impact, across 87 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
66DClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 2.3 s |
| May 23, 2026 | 2.5 s |
| May 30, 2026 | 2.7 s |
| Jun 6, 2026 | 3.0 s |
| Jun 13, 2026 | 3.1 s |
| Jun 20, 2026 | 3.1 s |
| Jun 27, 2026 | 3.1 s |
| Jul 4, 2026 | 3.0 s |
| Jul 11, 2026 | 3.1 s |
| Jul 18, 2026 | 3.0 s |
| Jul 25, 2026 | 3.1 s |
| Aug 1, 2026 | 3.1 s |
| Aug 8, 2026 | 3.0 s |
| Aug 15, 2026 | 3.0 s |
| Aug 22, 2026 | 2.9 s |
| Aug 29, 2026 | 2.9 s |
| Sep 5, 2026 | 3.0 s |
| Sep 12, 2026 | 3.1 s |
| Sep 19, 2026 | 3.1 s |
| Sep 26, 2026 | 3.2 s |
| Oct 3, 2026 | 3.1 s |
| Oct 10, 2026 | 3.0 s |
| Oct 17, 2026 | 2.9 s |
| Oct 24, 2026 | 2.8 s |
| Oct 31, 2026 | 2.7 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 177 ms |
| May 23, 2026 | 179 ms |
| May 30, 2026 | 185 ms |
| Jun 6, 2026 | 190 ms |
| Jun 13, 2026 | 199 ms |
| Jun 20, 2026 | 198 ms |
| Jun 27, 2026 | 197 ms |
| Jul 4, 2026 | 197 ms |
| Jul 11, 2026 | 196 ms |
| Jul 18, 2026 | 204 ms |
| Jul 25, 2026 | 220 ms |
| Aug 1, 2026 | 237 ms |
| Aug 8, 2026 | 243 ms |
| Aug 15, 2026 | 233 ms |
| Aug 22, 2026 | 220 ms |
| Aug 29, 2026 | 210 ms |
| Sep 5, 2026 | 208 ms |
| Sep 12, 2026 | 209 ms |
| Sep 19, 2026 | 208 ms |
| Sep 26, 2026 | 209 ms |
| Oct 3, 2026 | 214 ms |
| Oct 10, 2026 | 213 ms |
| Oct 17, 2026 | 213 ms |
| Oct 24, 2026 | 217 ms |
| Oct 31, 2026 | 217 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Reduce unused JavaScript
2.5 s · 1.3 MBAbout 1.3 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.5 s faster on a phone.
Render-blocking requests
1.1 s2 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.1 s.
Mobile performance score: 46
46/100Your mobile performance score is 46. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, Facebook and Hotjar and others), adding 2.8 MB and 1.1 s of main-thread time.
Use efficient cache lifetimes
500 ms · 495 KiB37 files are served with short cache lifetimes, so returning visitors download them again (495 KiB).
Reduce unused CSS
860 ms · 123 KiBAbout 123 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 860 ms faster on a phone.
Google Tag Manager adds 693 ms
693 msGoogle Tag Manager costs a phone 693 ms of main-thread work and 1.2 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce initial server response time
607 msReduce initial server response time. Google estimates savings of 607 ms on a phone.
Document request latency
600 msThe HTML itself could arrive about 600 ms sooner: redirects, a slow server response or missing compression delay everything after it.
13 long tasks on the main thread
13 long tasks block the main thread while loading, the longest for 522 ms. During a long task the page ignores taps.
Main-thread work: 4.0 s
A phone's processor spends 4.0 s on main-thread work while loading, 2.5 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Optanon adds 74 ms
74 msOptanon costs a phone 74 ms of main-thread work and 305 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
site.com adds 12 ms
12 mssite.com costs a phone 12 ms of main-thread work and 762 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Server response: 707 ms
707 msYour server takes 707 ms to send the HTML. Google recommends under 600 ms; everything else waits for it.
Legacy JavaScript
150 ms · 39 KiBPolyfills for old browsers add 39 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.
Improve image delivery
45 KiB2 images could be 45 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Time to Interactive: 25.8 s
25.8 sThe page becomes fully interactive after 25.8 s. Good is under 3.8 s.
Largest Contentful Paint: 9.1 s
9.1 sYour largest element takes 9.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Promo”.
Speed Index: 12.9 s
12.9 sVisually, the page fills in at 12.9 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 734 ms
734 msScripts block taps and scrolling for 734 ms in total while the page loads. Good is under 200 ms.
Real-user LCP: 3.1 s
3.1 sReal visitors wait 3.1 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 230 ms
230 msReal visitors wait 230 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Tap response (INP) got 22% slower for real visitors
+22%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 177 ms to 217 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
First Contentful Paint: 2.0 s
2.0 sThe first text or image appears after 2.0 s on a phone. Good is under 1.8 s.
3 images without width and height
3 images have no width and height attributes, so the layout jumps as each one loads.
Largest content (LCP) got 14% slower for real visitors
+14%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.3 s to 2.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
4 checks passed
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.5 s
1.5 sReal visitors see the first content after 1.5 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 687 ms
687 msReal visitors wait 687 ms for your server to start answering (75th percentile). Good is under 800 ms.
Cumulative Layout Shift: 0.009
0.009The layout barely moves while loading (CLS 0.009, good is under 0.1).
Images and page weight
Page weight: 4.3 MB in 130 requests
4.3 MBYour homepage downloads 4.3 MB in 130 requests on a phone: scripts 2.5 MB (36), other files 1.2 MB (52) and images 295 KiB (32). Under 2 MB keeps phones on slow connections fast.
1 image in older formats
1 image (111 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 1.2 g of CO₂ per visit
1.21 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.21 g of CO₂e: 145.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
1 tap target too small
1 tap target is too small or too close together to hit reliably with a finger.
1 image without alt text
1 image has no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (3 elements)
All page content should be contained by landmarks: 3 elements on the page fail this check, rated moderate by axe-core.
ARIA role should be appropriate for the element (1 element)
ARIA role should be appropriate for the element: 1 element on the page fails this check, rated minor by axe-core.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (1 element).
1 checks passed
46 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 50 WCAG 2.2 A/AA and best-practice rules on the phone render: 46 passed and 4 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is long (67 characters)
Your title is 67 characters, so Google will cut it off around 60: “Seguros de Auto, Vida, Salud, Empresas e Inversiones | Zurich Chile”.
1 link with vague text
1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is set, so this is minor.
137 internal links, 64 external
The homepage links to 137 pages on zurich.cl and 64 external pages.
7 checks passed
Meta description: 156 characters
Your meta description is 156 characters: “Zurich Chile: seguros de auto, vida, salud, hogar, empresas, ahorro e inversión. Cotiza y contrata online coberturas pa…”.
One H1 headline
Your main headline reads: “Zurich: seguros y soluciones de inversión para personas y empresas.”.
Canonical URL set
The canonical URL is https://www.zurich.cl/.
Structured data in place
Structured data found: Organization and WebPage.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.zurich.cl/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 5 of 6 facts
Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and contact details; description would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (1,268 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://www.zurich.cl/llms.txt (19 KiB, 95 links), a plain-text guide to the site for AI tools.
Other pages
1 page slow to respond
https://www.zurich.cl/vida-y-salud/salud/vida-mas-salud took over 3 s to send its HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 99 found) and read each the way a search engine does.
7 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 15 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
1 broken image
1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=97255811&Ver=2&mid=b6999220-8914-437d-997b-26a4028c1d88&bo=1&sid=cbdd2a40d67d11f1916da71f0d3d82af&vid=cbdd7bd0d67d11f1a67df39b4c97ea47&vids=1&msclkid=N&pi=918639831&lg.
4 JavaScript errors while loading
4 errors were logged to the browser console while the page loaded, for example “Uncaught Error: Contentsquare tag 1182688 skipped: another Contentsquare tag already runs”.
2 checks passed
Tap targets are thumb-sized
52 of 63 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No calls to action
We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No form on the homepage
There is no form on the homepage, so every lead has to click through to another page first.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 1,243 words of copy
The homepage carries about 1,243 words of visible text.
3 checks passed
Analytics in place
Analytics detected: Google Analytics, Meta Pixel and Hotjar.
Direct contact links
Visitors can reach you directly: 1 phone link and 0 email links.
Phone number on the homepage
Your phone number is on the homepage as a tap-to-call link.
Privacy and tracking
8 trackers load before any consent
8Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Hotjar and LinkedIn Insight and 3 mores (measured from a US location before any click). A consent tool (OneTrust) is installed; check it blocks these until visitors agree where the law requires it.
13 cookies set on arrival
13Opening the homepage sets 13 cookies (measured from a US location before any click).
27 other companies contacted
Loading the homepage contacts 27 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: OneTrust
A consent management tool (OneTrust) loads with the page.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at zurich.cl, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- Framework
- Next.js
- Analytics
- Google Analytics | Hotjar
- Hosting
- Netlify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 37 issues on zurich.cl, including 24 speed issues, 2 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.