AirOps growth playbook

Fill the Webflow CMS title, description and Open Graph fields for the research-hub collection (or bind them to the post title and summary), add self-canonicals, and check the five pages in a link preview and Search Console. Then make it a launch check: no research page goes live without them.

A company that sells AI search visibility is judged by its own pages; titled research gets cited, shared and found, and it gives SDRs a clean link to send.

[ ] <title> set (study name | AirOps Research)
[ ] Meta description with the headline number
[ ] og:title and og:image
[ ] Self-canonical (or canonical to the /report version)
[ ] Author and date
[ ] Linked from the related report, blog post and newsletter
[ ] Added to AirOps citation tracking

• Duplicates between /report and /research-hub

  Canonical the research-hub copy to the report where both exist.

• Your websiteAll five research-hub pages (checked twice on October 22, 2026), including "AI Search in Europe" and "How ChatGPT Ads Are Reshaping Fintech Answers", have an empty <title>, an empty meta description, an empty og:title and no canonical tag, while the /report pages have full titles (e.g. "The Silent Pipeline Killer: How Stale Content Costs You AI Citations (and Customers)").Source
• Your websiteBlog, October 21, 2026: "AirOps is now in EMEA", with "a team in London"; "89% of European B2B buyers already use AI to research solutions". The research page "AI Search in Europe" says European data shows the US channel mix "with two additions: local sources and language". The site has no localized or regional pages.Source
• HiringInsights Strategist (posted September 1, 2026): "build ongoing reporting that tracks changes in brand visibility, citations, sentiment, source patterns, and model behavior over time" and "help customer-facing teams apply the findings in conversations with customers and prospects". A Senior AI Data Analyst was posted October 14, 2026.Source
• HiringSales Development Representative - EMEA (London, posted September 24, 2026): "its first dedicated EMEA sales development role", prospecting "in the UK, DACH, Nordics, Benelux, France, Southern Europe", working with GTM Engineering "to turn intent signals into qualified discovery calls".Source
• Your websiteAI Ads: a gated landing page ("AI Ads are the next growth channel") offering Ad Load % ("share of tracked ChatGPT answers with at least one ad"), paid share of voice and an ad library; the fintech research reports ad load rising "From near zero in April to ≈ 53% in the week of 2026-07-13".Source

Link each statistic to the AirOps report it comes from (stale content, offsite signals, UGC and community, fintech ads), with the date and sample size; drop any that has no source; fix the "AIrOps" typo. Add the same source lines wherever the numbers are reused in decks.

Sourced numbers are what a CMO forwards to a CFO; placeholders make careful buyers doubt the rest.

• A statistic has no source

  Remove it rather than keep a placeholder.

• Your websiteSolutions page: statistics such as "Pages not updated quarterly are 3× more likely to lose citations", "Third-party sources drive 85% of brand discovery", "53.1% of Fintech answers carried an ad" and "93% of UGC and Community Citations in Perplexity", each followed by "Citation: Lorem Ipsum" (nine times in the page, re-checked a minute apart); the page also spells the company "AIrOps" once.Source
• HiringSenior Product Marketing Manager - Business Value (posted September 14, 2026): AI search is a channel "nearly 90% of marketing leaders reported prioritizing", "yet only 23% of those leaders reported having high measurement confidence". The hire will "define and evangelize a definitive attribution methodology for AI search", implement it in strategic customers' reporting, and move the conversation "out of features, visibility, and functionality and into ROI, revenue, and outcomes".Source
• Your websiteAirOps report on stale content: "More than 70% of cited pages were updated within the past 12 months"; "Pages not updated in over a year are more than 2X as likely to lose citations".Source
• Your websiteAI Ads: a gated landing page ("AI Ads are the next growth channel") offering Ad Load % ("share of tracked ChatGPT answers with at least one ad"), paid share of voice and an ad library; the fintech research reports ad load rising "From near zero in April to ≈ 53% in the week of 2026-07-13".Source

Add a short timeline (day 1 kickoff, day 3 first update, week 1 first visible work, week 2 opportunity report), the pod roles, two customer quotes and a link to the Performance Promise with its conditions. Ask one question on the form: which channel matters most (owned content, external, AI ads).

Enterprise buyers sign faster when they can picture the first weeks, and the timeline is already how the team works.

• Over-promising timelines

  Use the timeline the team already commits to.

• HiringEngagement Manager - Managed Services: a pod of AEO Strategist, Solution Architect, Integrations Engineer and AE; "Your north star is retention"; "First progress update by day 2 or 3" and "one visible piece of work in front of the client by the end of week one". A Senior AEO Strategy Lead is hired as part of "a founding team of SEO/AEO strategists".Source
• Your websiteWork with us page ("AirOps works as an extension of your team"): a form only; nothing on how an engagement starts, who is on the team or what the first weeks deliver.Source
• Your websitePerformance Promise page: "If your Custom Agent doesn't deliver measurable results, we'll refund up to $1,000,000 USD of your eligible spend", where results means AI Search-attributed traffic increasing "by at least 3x over your baseline within the first six months"; the page says it "is not a guarantee or warranty of results" and lists conditions.Source

Move both pages to the current navigation and footer, fix the title, and decide what each is for now: the Champion Program as the customer reference network (idea 7), the quiz either refreshed for CMOs or retired with a redirect.

Visitors who land on old pages from search or social meet a different company; consistent pages make the repositioning stick.

• Breaking community links

  Keep URLs and redirect where needed.

• Your websiteOlder pages keep the previous navigation and pitch: the Marketype quiz (/win) and the Champion Program ("Become and Airops Champion | Airops.com", for "Content Engineers") still show "Start Free Trial" and "Book a Demo", while the current site leads with "Work with us". Their menu also links AirOps University ("Learn AI marketing, get certified, find jobs, and view other certified experts") and a certified-experts job board.Source
• HiringSenior Product Marketing Manager - Platform (posted September 16, 2026): positioning, launches and enablement so it is easy to understand "how our products and services work together", with "a fast cadence of launches, experiments, and emerging customer needs".Source
• HiringSenior Customer Marketing Manager (posted September 16, 2026): "our existing programs were built for an earlier chapter of the company"; rebuild advocacy "with a focus on new enterprise buyers, solutions, and use cases", a library of "case studies, videos, customer quotes, proof points, references, and speakers", reimagine the reference program and "Identify gaps in the proof needed to support enterprise sales".Source

Exclude the account pages and the archive from the sitemap and set them to noindex; keep account pages as private links for sales. Redirect or delete the archived enterprise copy.

It protects the pipeline from competitors and gives the live enterprise page the ranking signal on its own.

• Sales still uses the links

  Noindex keeps the links working.

• Your websiteSitemap (1,263 URLs): 445 prompt pages, 444 blog posts, 143 glossary terms, 47 people pages, 19 reports, 19 /lp landing pages (e.g. "AEO agency", "link building agency", "guest posting services"), 17 comparison pages, two account-specific "Trending Topics for <brand>" pages and an archived copy of the enterprise page under /admin/archive/.Source

Serve the hero as a responsive, compressed AVIF or WebP with a mobile size, preload it, and defer below-the-fold scripts. Retest in PageSpeed.

A fast first screen helps people who click from email on a phone and keeps the lab score from being an easy jab in competitive deals.

• Lower image quality

  Compare side by side before shipping.

• Google PageSpeedMobile lab test of the homepage: performance 41, Largest Contentful Paint 18.1 s on the hero image (div.home_hero-img-wrap img). Real visitors across the site pass Core Web Vitals (Chrome UX Report): LCP p75 1.93 s, INP 83 ms, CLS 0.02.Source

Map each solution to the proof it needs (one enterprise story, one metric tied to pipeline, one reference customer) and fill the gaps in order of deals: managed services with a named enterprise, external content, AI ads once the first customers have results. Turn the Champion Program into the reference network.

Enterprise committees buy on peer proof that matches what they are buying, and pipeline numbers support the Business Value story.

• Enterprise approval delays

  Start approvals at contract signature.

• HiringSenior Customer Marketing Manager (posted September 16, 2026): "our existing programs were built for an earlier chapter of the company"; rebuild advocacy "with a focus on new enterprise buyers, solutions, and use cases", a library of "case studies, videos, customer quotes, proof points, references, and speakers", reimagine the reference program and "Identify gaps in the proof needed to support enterprise sales".Source
• Your websiteCustomer stories page: Vibe ("13% increase in brand mention rate"), Product Marketing Alliance, Brainlabs ("+35% Share of Voice"), LegalZoom ("Saved $600K+"), Skio, Oyster, Parallel, Angi ("79% higher conversion") and Merge. Homepage quotes come from Chime, Sanity and Venn; Ramp and Carta are quoted on other pages.Source
• Your websiteOlder pages keep the previous navigation and pitch: the Marketype quiz (/win) and the Champion Program ("Become and Airops Champion | Airops.com", for "Content Engineers") still show "Start Free Trial" and "Book a Demo", while the current site leads with "Work with us". Their menu also links AirOps University ("Learn AI marketing, get certified, find jobs, and view other certified experts") and a certified-experts job board.Source
• HiringEvery AirOps post: "the full-service platform for brand growth in the age of AI search"; "We work with category leaders, including teams at Ramp, Chime, Airbnb, ServiceNow, and Rippling"; backed by Greylock, Unusual Ventures, Wing VC and Founder Collective; offices in San Francisco, New York and Montevideo. A Sales Development Representative (NYC or SF, posted October 2, 2026) and an Account Executive selling "our AI growth platform and our strategic managed services" to "VPs/CMOs of Growth and Marketing" with "crisp ROI models".Source

Publish a European hub: the Europe research (with a title), a page each for the UK, DACH and Nordics showing local sources and language results, two European customer stories, a London events calendar and an EMEA booking route. Add hreflang where pages are translated.

European buyers want proof that it works in their market and language; the SDR gets a local link to send.

• Thin market pages

  Lead each with market-specific data.

• Your websiteBlog, October 21, 2026: "AirOps is now in EMEA", with "a team in London"; "89% of European B2B buyers already use AI to research solutions". The research page "AI Search in Europe" says European data shows the US channel mix "with two additions: local sources and language". The site has no localized or regional pages.Source
• HiringSales Development Representative - EMEA (London, posted September 24, 2026): "its first dedicated EMEA sales development role", prospecting "in the UK, DACH, Nordics, Benelux, France, Southern Europe", working with GTM Engineering "to turn intent signals into qualified discovery calls".Source
• Your websiteAll five research-hub pages (checked twice on October 22, 2026), including "AI Search in Europe" and "How ChatGPT Ads Are Reshaping Fintech Answers", have an empty <title>, an empty meta description, an empty og:title and no canonical tag, while the /report pages have full titles (e.g. "The Silent Pipeline Killer: How Stale Content Costs You AI Citations (and Customers)").Source

Publish a monthly index: ad load by category (fintech, SaaS, travel, retail), top advertisers and how long placements last, with a sign-up for category alerts. Keep the full ad library behind the product.

A recurring, quotable number makes AirOps the source press and marketers cite on AI ads, and each issue feeds the AI Ads pipeline.

• Sampling disputes

  Publish the method and sample size each month.

• Your websiteAI Ads: a gated landing page ("AI Ads are the next growth channel") offering Ad Load % ("share of tracked ChatGPT answers with at least one ad"), paid share of voice and an ad library; the fintech research reports ad load rising "From near zero in April to ≈ 53% in the week of 2026-07-13".Source
• HiringAirOps is "building a new product line around AI Ads" (Lead Product Manager, Ads, posted September 15, 2026, alongside a Head of AI Ads), and an Enterprise Strategy Lead (posted October 8, 2026) for "larger enterprise partnerships that bring together owned content, external content, and emerging channels such as AI advertising", building each account's business case and "frameworks and materials the broader sales team can use".Source
• HiringInsights Strategist (posted September 1, 2026): "build ongoing reporting that tracks changes in brand visibility, citations, sentiment, source patterns, and model behavior over time" and "help customer-facing teams apply the findings in conversations with customers and prospects". A Senior AI Data Analyst was posted October 14, 2026.Source

Write the framework (what to track, how to attribute assisted and direct AI search traffic, how to connect to pipeline), publish it with a free spreadsheet and a calculator, invite partners and analysts to review it, and build it into customer reporting.

Whoever defines the measure sets the terms of the category; buyers who use the framework already think in AirOps's units.

• Seen as self-serving

  Publish the method openly and invite critique.

• HiringSenior Product Marketing Manager - Business Value (posted September 14, 2026): AI search is a channel "nearly 90% of marketing leaders reported prioritizing", "yet only 23% of those leaders reported having high measurement confidence". The hire will "define and evangelize a definitive attribution methodology for AI search", implement it in strategic customers' reporting, and move the conversation "out of features, visibility, and functionality and into ROI, revenue, and outcomes".Source
• Your websitePerformance Promise page: "If your Custom Agent doesn't deliver measurable results, we'll refund up to $1,000,000 USD of your eligible spend", where results means AI Search-attributed traffic increasing "by at least 3x over your baseline within the first six months"; the page says it "is not a guarantee or warranty of results" and lists conditions.Source
• HiringEvery AirOps post: "the full-service platform for brand growth in the age of AI search"; "We work with category leaders, including teams at Ramp, Chime, Airbnb, ServiceNow, and Rippling"; backed by Greylock, Unusual Ventures, Wing VC and Founder Collective; offices in San Francisco, New York and Montevideo. A Sales Development Representative (NYC or SF, posted October 2, 2026) and an Account Executive selling "our AI growth platform and our strategic managed services" to "VPs/CMOs of Growth and Marketing" with "crisp ROI models".Source

For each target account, run a small snapshot (five buyer prompts, who is named, which sources are cited) and use one finding as the first line of the email, with a link to the full snapshot. Measure positive reply rate against generic sequences.

A specific gap about the prospect's own brand earns replies that a generic pitch does not, and it shows the product working.

• Snapshots read as critical

  Lead with the opportunity, not the failure.

• HiringOutbound Services Lead (posted September 11, 2026): runs "500K+ monthly emails across dozens of active client accounts", with "output guarantees across all active clients", preparing "for 3x account growth".Source
• HiringSales Development Representative - EMEA (London, posted September 24, 2026): "its first dedicated EMEA sales development role", prospecting "in the UK, DACH, Nordics, Benelux, France, Southern Europe", working with GTM Engineering "to turn intent signals into qualified discovery calls".Source
• HiringEvery AirOps post: "the full-service platform for brand growth in the age of AI search"; "We work with category leaders, including teams at Ramp, Chime, Airbnb, ServiceNow, and Rippling"; backed by Greylock, Unusual Ventures, Wing VC and Founder Collective; offices in San Francisco, New York and Montevideo. A Sales Development Representative (NYC or SF, posted October 2, 2026) and an Account Executive selling "our AI growth platform and our strategic managed services" to "VPs/CMOs of Growth and Marketing" with "crisp ROI models".Source
• HiringInsights Strategist (posted September 1, 2026): "build ongoing reporting that tracks changes in brand visibility, citations, sentiment, source patterns, and model behavior over time" and "help customer-facing teams apply the findings in conversations with customers and prospects". A Senior AI Data Analyst was posted October 14, 2026.Source

Add a short line and link (with "conditions apply") to the pricing Enterprise column, the enterprise page, every comparison page and AE proposals. Track how often it is raised in deals.

A risk-reversal offer only works if buyers see it at the moment of decision.

• Misread as a guarantee

  Keep "not a guarantee" and the conditions one click away.

• Your websitePerformance Promise page: "If your Custom Agent doesn't deliver measurable results, we'll refund up to $1,000,000 USD of your eligible spend", where results means AI Search-attributed traffic increasing "by at least 3x over your baseline within the first six months"; the page says it "is not a guarantee or warranty of results" and lists conditions.Source
• Your websitePricing page ("AirOps Pricing 2026 | AI Search for Enterprise"): Solo, Pro and Enterprise plans listed by features (Solo "35,000 Tasks", Pro "100,000 Tasks"), with "Start for free" or "Work with us" buttons and no plan prices; a "$0.025 per task" line appears in the FAQ.Source
• Your websiteCompare hub: "Rated 4.6/5", with pages against Profound, Scrunch, Peec AI, AthenaHQ, Semrush, Ahrefs, Conductor, BrightEdge, Botify, Adobe LLM Optimizer, Clearscope, MarketMuse, Frase, Writesonic, ChatGPT and Claude; none against an agency or in-house team, although /why-airops positions AirOps against "an agency focused on execution".Source

Publish two comparisons: AirOps vs an AEO or SEO agency (strategy, platform, measurement, contract terms) and AirOps vs building in-house (hires, tools, time to first results), with a cost worksheet.

Services buyers compare against people, not tools; meeting that comparison is how the managed-services pitch wins.

• Upsetting agency partners

  Write it as "with or instead of", and keep the partner programme visible.

• Your websiteCompare hub: "Rated 4.6/5", with pages against Profound, Scrunch, Peec AI, AthenaHQ, Semrush, Ahrefs, Conductor, BrightEdge, Botify, Adobe LLM Optimizer, Clearscope, MarketMuse, Frase, Writesonic, ChatGPT and Claude; none against an agency or in-house team, although /why-airops positions AirOps against "an agency focused on execution".Source
• Your websiteSitemap (1,263 URLs): 445 prompt pages, 444 blog posts, 143 glossary terms, 47 people pages, 19 reports, 19 /lp landing pages (e.g. "AEO agency", "link building agency", "guest posting services"), 17 comparison pages, two account-specific "Trending Topics for <brand>" pages and an archived copy of the enterprise page under /admin/archive/.Source
• HiringEngagement Manager - Managed Services: a pod of AEO Strategist, Solution Architect, Integrations Engineer and AE; "Your north star is retention"; "First progress update by day 2 or 3" and "one visible piece of work in front of the client by the end of week one". A Senior AEO Strategy Lead is hired as part of "a founding team of SEO/AEO strategists".Source

Standardize a one-page monthly report per client: what shipped, citations and share of voice in priority prompts, AI-attributed traffic and pipeline using the attribution framework, and next month's plan. Review it on a call each month.

A forwardable report keeps the sponsor's boss informed, which protects renewals.

• Weak months look bad

  Show trend and plan, not just the month.

• HiringEngagement Manager - Managed Services: a pod of AEO Strategist, Solution Architect, Integrations Engineer and AE; "Your north star is retention"; "First progress update by day 2 or 3" and "one visible piece of work in front of the client by the end of week one". A Senior AEO Strategy Lead is hired as part of "a founding team of SEO/AEO strategists".Source
• HiringSenior Product Marketing Manager - Business Value (posted September 14, 2026): AI search is a channel "nearly 90% of marketing leaders reported prioritizing", "yet only 23% of those leaders reported having high measurement confidence". The hire will "define and evangelize a definitive attribution methodology for AI search", implement it in strategic customers' reporting, and move the conversation "out of features, visibility, and functionality and into ROI, revenue, and outcomes".Source
• HiringInsights Strategist (posted September 1, 2026): "build ongoing reporting that tracks changes in brand visibility, citations, sentiment, source patterns, and model behavior over time" and "help customer-facing teams apply the findings in conversations with customers and prospects". A Senior AI Data Analyst was posted October 14, 2026.Source

Score every /lp page monthly on traffic, form fills, qualified meetings and win rate, kill the bottom third, and double down on the top two with a dedicated offer and a customer story.

A visible portfolio turns scattered pages into decisions about which vertical to build next.

• Too little data per page

  Group pages by offer.

• HiringLead Product Manager, New Verticals: "identify untapped marketing and acquisition channels, run aggressive quant-heavy experiments" toward "AirOps' next core product lines"; a GTM Strategist - New Verticals tests "positioning, messaging, packaging, and pricing" with sales reps.Source
• Your websiteSitemap (1,263 URLs): 445 prompt pages, 444 blog posts, 143 glossary terms, 47 people pages, 19 reports, 19 /lp landing pages (e.g. "AEO agency", "link building agency", "guest posting services"), 17 comparison pages, two account-specific "Trending Topics for <brand>" pages and an archived copy of the enterprise page under /admin/archive/.Source

Show "last updated" on every prompt and glossary page, run them through AirOps's own refresh workflow on a schedule, and publish the before-and-after citations as a case study of AirOps on AirOps.

It protects a large traffic base and turns the company's own site into proof of the refresh product.

• Low-value pages

  Merge or retire thin ones.

• Your websiteAirOps report on stale content: "More than 70% of cited pages were updated within the past 12 months"; "Pages not updated in over a year are more than 2X as likely to lose citations".Source
• Your websiteSitemap (1,263 URLs): 445 prompt pages, 444 blog posts, 143 glossary terms, 47 people pages, 19 reports, 19 /lp landing pages (e.g. "AEO agency", "link building agency", "guest posting services"), 17 comparison pages, two account-specific "Trending Topics for <brand>" pages and an archived copy of the enterprise page under /admin/archive/.Source

Offer a free report for work emails: the brand's share of answers in its category, the competitors named instead, the sources cited and an estimated opportunity range. Route large opportunities to enterprise strategy.

A personal, dollar-sized gap is the strongest reason for a CMO to book a call, and it scales the strategist's first step.

• Estimates questioned

  Show the method and ranges.

• HiringAirOps is "building a new product line around AI Ads" (Lead Product Manager, Ads, posted September 15, 2026, alongside a Head of AI Ads), and an Enterprise Strategy Lead (posted October 8, 2026) for "larger enterprise partnerships that bring together owned content, external content, and emerging channels such as AI advertising", building each account's business case and "frameworks and materials the broader sales team can use".Source
• HiringEvery AirOps post: "the full-service platform for brand growth in the age of AI search"; "We work with category leaders, including teams at Ramp, Chime, Airbnb, ServiceNow, and Rippling"; backed by Greylock, Unusual Ventures, Wing VC and Founder Collective; offices in San Francisco, New York and Montevideo. A Sales Development Representative (NYC or SF, posted October 2, 2026) and an Account Executive selling "our AI growth platform and our strategic managed services" to "VPs/CMOs of Growth and Marketing" with "crisp ROI models".Source
• HiringSenior Product Marketing Manager - Business Value (posted September 14, 2026): AI search is a channel "nearly 90% of marketing leaders reported prioritizing", "yet only 23% of those leaders reported having high measurement confidence". The hire will "define and evangelize a definitive attribution methodology for AI search", implement it in strategic customers' reporting, and move the conversation "out of features, visibility, and functionality and into ROI, revenue, and outcomes".Source

Sign three design partners from existing customers in high ad-load categories, run tests for a quarter, and publish what worked: ad load, paid share of voice, costs and the effect on organic citations.

Early proof from known brands makes AirOps the default for a channel no one has a playbook for.

• Channel rules change

  Keep tests small and adapt monthly.

• HiringAirOps is "building a new product line around AI Ads" (Lead Product Manager, Ads, posted September 15, 2026, alongside a Head of AI Ads), and an Enterprise Strategy Lead (posted October 8, 2026) for "larger enterprise partnerships that bring together owned content, external content, and emerging channels such as AI advertising", building each account's business case and "frameworks and materials the broader sales team can use".Source
• Your websiteAI Ads: a gated landing page ("AI Ads are the next growth channel") offering Ad Load % ("share of tracked ChatGPT answers with at least one ad"), paid share of voice and an ad library; the fintech research reports ad load rising "From near zero in April to ≈ 53% in the week of 2026-07-13".Source
• HiringSenior Customer Marketing Manager (posted September 16, 2026): "our existing programs were built for an earlier chapter of the company"; rebuild advocacy "with a focus on new enterprise buyers, solutions, and use cases", a library of "case studies, videos, customer quotes, proof points, references, and speakers", reimagine the reference program and "Identify gaps in the proof needed to support enterprise sales".Source

Publish a page tracking AirOps's share of voice and citations for 50 category prompts (AEO platforms, AI search visibility tools) across engines, updated weekly, with the actions taken each month.

Transparency is rare in the category and turns AirOps's own growth into the case study.

• Weeks where rivals lead

  Show trend and actions; honesty is the point.

• Competitor researchRivals' own homepages: Profound, "The AI Platform to Power Your Marketing"; Scrunch, "The AI Customer Experience Platform | AI search visibility & optimization"; Peec AI, "AI Search Analytics for Marketing Teams".See the research Source
• Your websiteCompare hub: "Rated 4.6/5", with pages against Profound, Scrunch, Peec AI, AthenaHQ, Semrush, Ahrefs, Conductor, BrightEdge, Botify, Adobe LLM Optimizer, Clearscope, MarketMuse, Frase, Writesonic, ChatGPT and Claude; none against an agency or in-house team, although /why-airops positions AirOps against "an agency focused on execution".Source
• HiringInsights Strategist (posted September 1, 2026): "build ongoing reporting that tracks changes in brand visibility, citations, sentiment, source patterns, and model behavior over time" and "help customer-facing teams apply the findings in conversations with customers and prospects". A Senior AI Data Analyst was posted October 14, 2026.Source

Invite top certified experts and partner agencies to a vetted delivery bench for overflow work, with AirOps strategists owning quality. Feature them on spotlight-partner pages.

It adds capacity without fixed headcount and gives the community a career path.

• Quality drops

  Strategist sign-off on every deliverable.

• HiringEngagement Manager - Managed Services: a pod of AEO Strategist, Solution Architect, Integrations Engineer and AE; "Your north star is retention"; "First progress update by day 2 or 3" and "one visible piece of work in front of the client by the end of week one". A Senior AEO Strategy Lead is hired as part of "a founding team of SEO/AEO strategists".Source
• Your websiteOlder pages keep the previous navigation and pitch: the Marketype quiz (/win) and the Champion Program ("Become and Airops Champion | Airops.com", for "Content Engineers") still show "Start Free Trial" and "Book a Demo", while the current site leads with "Work with us". Their menu also links AirOps University ("Learn AI marketing, get certified, find jobs, and view other certified experts") and a certified-experts job board.Source

If it is meant to grow 3x, publish one page with the guarantee, deliverability practices and two client results, and connect it to AI search snapshots as the personalization layer. If not, keep it for existing clients only.

A visible offer can triple the account base the lead is preparing for; a clear decision avoids confusing the main pitch.

• Brand dilution

  Position it as part of the channel mix.

• HiringOutbound Services Lead (posted September 11, 2026): runs "500K+ monthly emails across dozens of active client accounts", with "output guarantees across all active clients", preparing "for 3x account growth".Source
• Your websiteSitemap (1,263 URLs): 445 prompt pages, 444 blog posts, 143 glossary terms, 47 people pages, 19 reports, 19 /lp landing pages (e.g. "AEO agency", "link building agency", "guest posting services"), 17 comparison pages, two account-specific "Trending Topics for <brand>" pages and an archived copy of the enterprise page under /admin/archive/.Source

Host a small dinner each quarter in London and New York: one AirOps finding, two customer CMOs and ten guests, followed by a written summary for attendees. Strategy leads follow up.

Small rooms create enterprise relationships that ads and email do not.

• No-shows

  Small rooms and confirmed guests.

• Your websiteBlog, October 21, 2026: "AirOps is now in EMEA", with "a team in London"; "89% of European B2B buyers already use AI to research solutions". The research page "AI Search in Europe" says European data shows the US channel mix "with two additions: local sources and language". The site has no localized or regional pages.Source
• HiringAirOps is "building a new product line around AI Ads" (Lead Product Manager, Ads, posted September 15, 2026, alongside a Head of AI Ads), and an Enterprise Strategy Lead (posted October 8, 2026) for "larger enterprise partnerships that bring together owned content, external content, and emerging channels such as AI advertising", building each account's business case and "frameworks and materials the broader sales team can use".Source
• HiringSales Development Representative - EMEA (London, posted September 24, 2026): "its first dedicated EMEA sales development role", prospecting "in the UK, DACH, Nordics, Benelux, France, Southern Europe", working with GTM Engineering "to turn intent signals into qualified discovery calls".Source