CASA buyers arrive with a deadline: a notice from Google that names the assessment tier and a due date. Bishop Fox has done 900+ of these assessments, but the path is a form, then a one-page survey to fill in and "email it back", then a meeting, then a statement of work. The two new Commercial AEs are hired to run "high-velocity" cycles and "field initial scoping surveys". And the page's search description talks about third-party cloud posture, so a developer searching for a CASA lab may not recognize it.
First action
Rewrite the CASA meta description and turn the survey into a form.
How to measure it
Days from request to signed SOW
- Now
- –
- Target
- -50%
- By
- 90 days
Steps
Measure today
Days from form to survey returned to SOW, last 50 CASA deals.
Marketing Operations 2 days
Fix the snippet
New title and meta description for CASA, MASA and DASA.
Web Developer 1 hour
Build the form
Survey questions as a guided form with conditional fields.
Web Developer 1 week
Show the timeline
Fieldwork and reporting times against the due date.
Product Marketing Manager 2 days
Book the call
Calendar link to the territory AE after submit.
Marketing Operations 1 day
Prefill renewals
Last year's scope for revalidation customers.
Marketing Operations 2 weeks
Review weekly
Cycle time and win rate by tier.
Commercial Account Executive weekly
Why it works
Put the scoping survey on the page as a short guided form: tier, due date, platform (web, Android, desktop), login methods, number of endpoints. Show the next step right away: the expected timeline against their due date, what to prepare (test accounts, questionnaire), and a booking link with the AE. Rewrite the meta description to "Authorized App Defense Alliance lab for CASA, MASA and DASA assessments" with the 900+ count. For returning customers, prefill last year's scope.
CASA demand is already decided; the buyer is choosing a lab against a deadline. The lab that shows the fastest clear path wins, and the AEs spend time closing instead of chasing surveys.
Ready to use
ChecklistCASA intake form
[ ] Assessment type: CASA / MASA / DASA [ ] Tier from the notice [ ] Due date from the notice [ ] Platform: web, Android, desktop [ ] Login methods and test accounts available [ ] Number of endpoints or screens [ ] First assessment or annual revalidation [ ] Booking link to the AE on submit [ ] Timeline shown against the due date
Risks and how to handle them
Incomplete scoping
Required fields for the items that change the quote; the AE confirms on the call.
Deadline too close
Flag due dates under three weeks for same-day reply.
Evidence
- Your websiteCASA page (/services/vendor-assessments/casa): Bishop Fox is an "App Defense Alliance Authorized Lab" for CASA, MASA and DASA. Visitors arrive with a notice from the framework user (for example Google) stating "the tier of the assessment you are required to complete and the due date". The process: submit a form, receive a "short, one-page" scoping survey, "email it back to us", a review meeting, then a statement of work. "Fieldwork can typically take one to two weeks", plus "up to one week" for reporting. "900+ partner security assessments"; a returning-customer path for "annual revalidation". The page's meta description reads "validates third-party cloud security posture—identifying exposed assets, misconfigurations, and risks to strengthen vendor…", which describes a different service.Source
- HiringTwo Commercial Account Executives (East Coast and Central, posted October 16, 2026): "Manage a high volume of deals", "Drive high-velocity sales cycles, managing a large volume of inbound and outbound opportunities efficiently", and "Field initial scoping surveys and project requests, drive project scoping forward, create project proposals, and shepherd legal paperwork". A Solutions Engineer role is also open.Source
- Your websiteHomepage and customers page (checked October 21, 2026): "1.8K+ Customers Protected", "72 NPS", "70% of the Fortune 10", "80% of the Top 10 Tech Companies", "1 in 3 of the Fortune 100", "9 of the Largest US Financial Institutions". The CASA page says "NPS score of 87+ on our ADA Application Security Assessments" and "26 of the Fortune 100".Source