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  • The brief
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  • This week · 6
  • This quarter · 10
  • Big bets · 3
  • Wildcards · 2
  • How we can help
Generated Oct 22, 2026
  1. Programmable
  2. Playbooks
  3. Bishop Fox
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growth playbook · Oct 22, 2026

bishopfox.com (opens in a new tab)

Bishop Fox growth playbook

Diagnosis

Bishop Fox has a strong brand with practitioners (Sliver alone has 12,000+ GitHub stars), a GigaOm-recognized platform and a high-volume CASA business, and it is hiring a Partner Marketing Manager, a Product Marketing Manager and two Commercial Account Executives for high-velocity deals.

The site has not caught up with that motion: CASA buyers arrive with a Google deadline but must email a survey back, the CASA search snippet describes a different service, proof points differ between pages and job posts, the partner directory has four one-line entries, and robots.txt is served as missing.

This playbook fixes the CASA path, proof, partner pages and crawl basics first, then builds partner campaigns, revalidation renewals, comparisons and AI security demand, and bets on AI exposure research and continuous testing.

Growth Score

7/10

Biggest Opportunity

Make buying easy where demand already exists: CASA deadlines, partner resellers, and the practitioners who use Bishop Fox's free tools.

Biggest Risk

PTaaS and autonomous testing vendors (Cobalt, Synack, NetSPI, Horizon3.ai) make buying faster and cheaper; without simpler packages and clear comparisons, commercial deals drift to them.

01

Start here

The three moves to make first. Each one is written up in full below.

  1. 1

    A deadline-first CASA path: tier, due date, scope and quote online instead of an emailed survey

    Rewrite the CASA meta description and turn the survey into a form.

    High impact First result in 1 month
  2. 2

    One set of proof points across the site, job posts and partner material

    List every proof figure and where it appears.

    High impact First result in 2 weeks
  3. 3

    Serve robots.txt with a 200 status and fix the accessibility basics

    Change the robots.txt response status.

    Medium impact First result in 1 week

02

Your idea portfolio

21 ideas, grouped by when to run them. Open any idea for how to run it: the steps, who to approach, copy you can use, and how to measure it.

  • 6 ideas are marked Unexpected: plays you are unlikely to have tried.

Every idea placed by the effort it takes against the impact it could have. Quick wins sit top left; select a number to open that idea. The filters below narrow the list by status, timing, category and what Programmable can build.

Effort vs impactEach number is an idea. Select one to open it.
Impact →
Quick wins · 5Big bets · 7Fill-ins · 5Reconsider · 4
Effort →

Showing 21 of 21 ideas

This week 6

Quick wins with a clear first action.

  • 01

    CASA buyers arrive with a deadline: a notice from Google that names the assessment tier and a due date. Bishop Fox has done 900+ of these assessments, but the path is a form, then a one-page survey to fill in and "email it back", then a meeting, then a statement of work. The two new Commercial AEs are hired to run "high-velocity" cycles and "field initial scoping surveys". And the page's search description talks about third-party cloud posture, so a developer searching for a CASA lab may not recognize it.

    High impactLow effort First result in 1 month Commercial Account Executive

    First action

    Rewrite the CASA meta description and turn the survey into a form.

    How to measure it

    Days from request to signed SOW

    Now
    –
    Target
    -50%
    By
    90 days

    Steps

    1. 1

      Measure today

      Days from form to survey returned to SOW, last 50 CASA deals.

      Marketing Operations 2 days

    2. 2

      Fix the snippet

      New title and meta description for CASA, MASA and DASA.

      Web Developer 1 hour

    3. 3

      Build the form

      Survey questions as a guided form with conditional fields.

      Web Developer 1 week

    4. 4

      Show the timeline

      Fieldwork and reporting times against the due date.

      Product Marketing Manager 2 days

    5. 5

      Book the call

      Calendar link to the territory AE after submit.

      Marketing Operations 1 day

    6. 6

      Prefill renewals

      Last year's scope for revalidation customers.

      Marketing Operations 2 weeks

    7. 7

      Review weekly

      Cycle time and win rate by tier.

      Commercial Account Executive weekly

    First result
    1 month
    Cost
    Staff time only
    Owner
    Commercial Account Executive

    Smallest test

    Rewrite the meta description today and put the survey online as a form for one month.

    Why it works

    Put the scoping survey on the page as a short guided form: tier, due date, platform (web, Android, desktop), login methods, number of endpoints. Show the next step right away: the expected timeline against their due date, what to prepare (test accounts, questionnaire), and a booking link with the AE. Rewrite the meta description to "Authorized App Defense Alliance lab for CASA, MASA and DASA assessments" with the 900+ count. For returning customers, prefill last year's scope.

    CASA demand is already decided; the buyer is choosing a lab against a deadline. The lab that shows the fastest clear path wins, and the AEs spend time closing instead of chasing surveys.

    Ready to use

    ChecklistCASA intake form

    [ ] Assessment type: CASA / MASA / DASA
    [ ] Tier from the notice
    [ ] Due date from the notice
    [ ] Platform: web, Android, desktop
    [ ] Login methods and test accounts available
    [ ] Number of endpoints or screens
    [ ] First assessment or annual revalidation
    [ ] Booking link to the AE on submit
    [ ] Timeline shown against the due date

    Risks and how to handle them

    • Incomplete scoping

      Required fields for the items that change the quote; the AE confirms on the call.

    • Deadline too close

      Flag due dates under three weeks for same-day reply.

    Evidence

    • Your websiteCASA page (/services/vendor-assessments/casa): Bishop Fox is an "App Defense Alliance Authorized Lab" for CASA, MASA and DASA. Visitors arrive with a notice from the framework user (for example Google) stating "the tier of the assessment you are required to complete and the due date". The process: submit a form, receive a "short, one-page" scoping survey, "email it back to us", a review meeting, then a statement of work. "Fieldwork can typically take one to two weeks", plus "up to one week" for reporting. "900+ partner security assessments"; a returning-customer path for "annual revalidation". The page's meta description reads "validates third-party cloud security posture—identifying exposed assets, misconfigurations, and risks to strengthen vendor…", which describes a different service.Source
    • HiringTwo Commercial Account Executives (East Coast and Central, posted October 16, 2026): "Manage a high volume of deals", "Drive high-velocity sales cycles, managing a large volume of inbound and outbound opportunities efficiently", and "Field initial scoping surveys and project requests, drive project scoping forward, create project proposals, and shepherd legal paperwork". A Solutions Engineer role is also open.Source
    • Your websiteHomepage and customers page (checked October 21, 2026): "1.8K+ Customers Protected", "72 NPS", "70% of the Fortune 10", "80% of the Top 10 Tech Companies", "1 in 3 of the Fortune 100", "9 of the Largest US Financial Institutions". The CASA page says "NPS score of 87+ on our ADA Application Security Assessments" and "26 of the Fortune 100".Source
  • 02

    The homepage says 72 NPS, 70% of the Fortune 10 and 1 in 3 of the Fortune 100. The job posts say 70 NPS and 26 of the Fortune 100 (about 1 in 4), and another post says half of the Fortune 10. The CASA page cites 87+ NPS. The new Product Marketing Manager is hired to build "customer proof points".

    High impactLow effort First result in 2 weeks Product Marketing Manager

    First action

    List every proof figure and where it appears.

    How to measure it

    Assets using the agreed figures

    Now
    –
    Target
    100%
    By
    30 days

    Steps

    1. 1

      Inventory

      Figures on the site, job posts and collateral.

      Product Marketing Manager 2 days

    2. 2

      Agree figures

      With leadership and finance.

      Senior Product and Services Marketing Director 2 days

    3. 3

      Update the site

      Homepage, customers, CASA.

      Web Developer 1 day

    4. 4

      Update job posts

      Shared boilerplate.

      Talent Acquisition 1 day

    5. 5

      Update partner kit

      Highspot collateral.

      Partner Marketing Manager 1 week

    6. 6

      Review quarterly

      Refresh figures.

      Product Marketing Manager quarterly

    First result
    2 weeks
    Cost
    $0
    Owner
    Product Marketing Manager

    Smallest test

    Fix the homepage and job-post boilerplate this week.

    Why it works

    Agree one current figure and date for each claim (NPS, Fortune 10, Fortune 100, customers protected), state what each NPS measures, and update the homepage, customers page, CASA page, job-post template and partner collateral in Highspot.

    Security buyers check claims; consistent numbers build trust and stop partners and AI assistants from repeating different ones.

    Risks and how to handle them

    • Two NPS programs

      Label each: company-wide and CASA assessments.

    Evidence

    • Your websiteHomepage and customers page (checked October 21, 2026): "1.8K+ Customers Protected", "72 NPS", "70% of the Fortune 10", "80% of the Top 10 Tech Companies", "1 in 3 of the Fortune 100", "9 of the Largest US Financial Institutions". The CASA page says "NPS score of 87+ on our ADA Application Security Assessments" and "26 of the Fortune 100".Source
    • HiringBishop Fox's description in its job posts: "its proprietary Cosmos AI engine", "AI-powered penetration testing and AI/LLM security assessments", "25+ tools and 75+ advisories in the last 10 years", protects "26 of the Fortune 100, eight of the top 10 global tech companies", "a 70 NPS rating". The Solutions Engineer post says "over a quarter of the Fortune 100, half of the Fortune 10".Source
    • HiringProduct Marketing Manager (posted September 25, 2026): translate services "into narratives, sales content, and customer proof points that help organizations cut through a crowded, noisy cybersecurity market"; "Support new offering launches ... including emerging areas like AI security"; "Support sales and partner enablement programs"; create "presentations, solution briefs, and interactive content".Source
  • 03

    bishopfox.com's robots.txt has rules and a sitemap line but is served with an HTTP 404 status, so search engines treat it as missing and Google's audit marks it invalid. The homepage scores 71 for accessibility: unnamed buttons and links, missing alt text, low contrast and a viewport that blocks zoom.

    Medium impactLow effort First result in 1 week Web Developer

    First action

    Change the robots.txt response status.

    How to measure it

    Homepage accessibility score

    Now
    –
    Target
    95+
    By
    30 days

    Steps

    1. 1

      Fix the status

      robots.txt returns 200.

      Web Developer 1 hour

    2. 2

      Submit the sitemap

      Search Console.

      Web Developer 1 hour

    3. 3

      Name controls

      Buttons and links.

      Web Developer 1 day

    4. 4

      Alt text

      All images.

      Web Developer 1 day

    5. 5

      Contrast and zoom

      Theme and viewport.

      Web Developer 1 day

    6. 6

      Retest

      PageSpeed and a screen reader.

      Web Developer 1 day

    First result
    1 week
    Cost
    $0
    Owner
    Web Developer

    Smallest test

    Fix robots.txt today.

    Why it works

    Return robots.txt with status 200, submit the sitemap directly in Search Console, add names to icon buttons and links, alt text to images, fix contrast on the dark theme and allow zoom.

    Crawlers then read the sitemap, and the site works for screen readers and phone users, which many enterprise buyers check in procurement.

    Risks and how to handle them

    • Design changes

      Adjust only contrast values, not the look.

    Evidence

    • Google PageSpeedHomepage on mobile: performance 61, accessibility 71 (buttons without accessible names, low contrast, images without alt text, links without names, and a viewport that blocks zoom), SEO 85 ("robots.txt is not valid"). The robots.txt file has content and a sitemap line but is served with an HTTP 404 status, so crawlers treat it as missing. Real Chrome users pass Core Web Vitals: LCP 2.2 s, INP 87 ms, layout shift 0.02.Source
  • 04

    The partner directory lists Defy, GuidePoint Security, SHI and Coda with one sentence each. The new Partner Marketing Manager will run joint campaigns, deal registration and partner collateral, and buyers who prefer to purchase through a reseller need to know what they can buy there.

    High impactLow effort First result in 1 month Partner Marketing Manager

    First action

    Draft the GuidePoint page with their team.

    How to measure it

    Deals registered from partner pages

    Now
    –
    Target
    +25%
    By
    2 quarters

    Steps

    1. 1

      Template

      Services, how to buy, proof, contact.

      Partner Marketing Manager 2 days

    2. 2

      Draft with partners

      Four pages.

      Partner Marketing Manager 2 weeks

    3. 3

      Add routing

      Contact to partner and channel team.

      Marketing Operations 2 days

    4. 4

      Link from services

      "Buy through your reseller".

      Web Developer 1 day

    5. 5

      Promote

      Partners share their page.

      Partner Marketing Manager 1 week

    6. 6

      Track

      Registrations per partner.

      Partner Marketing Manager monthly

    First result
    1 month
    Cost
    Staff time only
    Owner
    Partner Marketing Manager

    Smallest test

    Publish one partner page.

    Why it works

    Give each partner a page: which Bishop Fox services they offer, how to buy, a joint customer story or webinar, and a contact that routes to the partner and to Bishop Fox. Link the pages from each service page with "buy through your reseller".

    Enterprise buyers often buy security services through existing resellers; clear partner pages turn that preference into registered deals.

    Risks and how to handle them

    • Partners want different layouts

      Keep one template with an optional section.

    Evidence

    • Your websitePartner program: Channel Partners resell with "co-selling", onboarding and "access to our partner portal that features enablement materials and deal registration"; Referral Partners register deals through the same portal. The partner directory lists four partners (Defy, GuidePoint Security, SHI and Coda), each with one sentence.Source
    • HiringPartner Marketing Manager (posted September 22, 2026): "the operational backbone for our Channel and Alliances marketing programs": "Manage and maintain partner and alliances information within the Highspot partner portal", "Support the partner deal registration process", "Qualify partner-generated inbound leads and route to sales", help manage Marketing Development Funds, "Build and maintain partner-enablement collateral", and build outbound email campaigns.Source
  • 05

    AIMap, released in April, maps exposed AI agent infrastructure (MCP servers, Ollama, LLM proxies) and has 436 GitHub stars. Bishop Fox sells AI/LLM security assessments and the PMM is asked to support "emerging areas like AI security". People who run AIMap have just found AI exposure and are the right audience.

    High impactMedium effort First result in 1 month Product Marketing Manager

    First action

    Add the next-step link to the AIMap README.

    How to measure it

    Leads citing AIMap

    Now
    –
    Target
    15 a quarter
    By
    2 quarters

    Steps

    1. 1

      Write the guide

      What each finding means.

      Bishop Fox Labs 1 week

    2. 2

      Add the link

      Tool page, README, output.

      Bishop Fox Labs 1 day

    3. 3

      Offer the review

      30 minutes with a tester.

      Product Marketing Manager 1 week

    4. 4

      Route leads

      Tagged AIMap.

      Marketing Operations 1 day

    5. 5

      Promote

      Discord and conference talks.

      Bishop Fox Labs ongoing

    6. 6

      Measure

      Leads and assessments.

      Marketing Operations monthly

    First result
    1 month
    Cost
    Staff time only
    Owner
    Product Marketing Manager

    Smallest test

    Add the README link this week.

    Why it works

    Add a clear "found something? get an expert assessment" path to the AIMap page, README and output, with a short guide on what to do with each finding and an offer of a 30-minute review with an AI security tester.

    Free tools build trust with practitioners; a next step at the moment of finding turns that trust into qualified conversations.

    Risks and how to handle them

    • Community dislikes sales in tools

      Keep it a link in docs, never in the tool's behavior.

    Evidence

    • Your websiteBishop Fox Labs tools page: AIMap, "an internet-scale discovery and testing platform for exposed AI agent infrastructure" (MCP servers, Ollama instances, vLLM and LiteLLM proxies and more); Broken Hill for attacking LLMs; Raink; and the Sliver C2 framework. "No paywalls. No strings."Source
    • GitHubGitHub (checked October 21, 2026): Sliver has 12,153 stars and 1,632 forks and was updated today; AIMap, released in April 2026, has 436 stars. Bishop Fox also runs a Discord community, the Initial Access podcast and a public Cybersecurity Style Guide.Source
    • Your websiteAI/LLM security assessment page: "Thorough testing — often called AI Red Teaming"; threats covered include "Prompt injection, Model extraction, Data poisoning, Resource exhaustion, Supply chain compromise"; testing of "LLM endpoints to web and API infrastructure", jailbreaks and "context leak chains".Source
    • HiringProduct Marketing Manager (posted September 25, 2026): translate services "into narratives, sales content, and customer proof points that help organizations cut through a crowded, noisy cybersecurity market"; "Support new offering launches ... including emerging areas like AI security"; "Support sales and partner enablement programs"; create "presentations, solution briefs, and interactive content".Source
  • 06

    Bishop Fox's Get Started page is one general contact form, while its services range from a CASA assessment to red teaming. The Commercial AEs field scoping and proposals for a high volume of deals.

    Medium impactLow effort First result in 2 weeks Commercial Account Executive

    First action

    Add the service and deadline fields.

    How to measure it

    Median days to proposal

    Now
    –
    Target
    -30%
    By
    90 days

    Steps

    1. 1

      Add fields

      Service, driver, size.

      Web Developer 1 day

    2. 2

      Route

      By service and territory.

      Marketing Operations 2 days

    3. 3

      Auto-send scoping

      Per service.

      Marketing Operations 1 week

    4. 4

      Train AEs

      Use answers on the first call.

      Commercial Account Executive 1 day

    5. 5

      Measure

      Days to proposal.

      Marketing Operations monthly

    6. 6

      Tune

      Drop unused fields.

      Marketing Operations quarterly

    First result
    2 weeks
    Cost
    $0
    Owner
    Commercial Account Executive

    Smallest test

    Add one question this week.

    Why it works

    Add three questions: the service (pen test, CASA, AI/LLM, continuous testing, red team), the deadline or driver (audit, customer request, launch), and the size of the target. Route by answer to the right AE and send the matching scoping questions automatically.

    The first call starts with scope and urgency instead of discovery, which shortens the cycle and improves forecasting.

    Risks and how to handle them

    • Longer form lowers submissions

      Keep it to three short questions.

    Evidence

    • Your websiteSite navigation: penetration testing (application, AI-powered application, AI/LLM, mobile, cloud, hardware, network), Continuous Security Testing (attack surface discovery and testing, emerging threat testing), Red Team & Readiness, the Cosmos platform and Cosmos AI engine; industry pages for energy, financial services, healthcare, manufacturing and media; alliances with FS-ISAC, Health-ISAC, the American Petroleum Institute and the Trusted Partner Network. The "Get Started" page is one general contact form.Source
    • HiringTwo Commercial Account Executives (East Coast and Central, posted October 16, 2026): "Manage a high volume of deals", "Drive high-velocity sales cycles, managing a large volume of inbound and outbound opportunities efficiently", and "Field initial scoping surveys and project requests, drive project scoping forward, create project proposals, and shepherd legal paperwork". A Solutions Engineer role is also open.Source

This quarter 10

The core plays for the next three months.

  • 07

    The Partner Marketing Manager will maintain partner material in Highspot, manage MDF and "build and maintain partner-enablement collateral", and the PMM supports partner enablement.

    High impactMedium effort First result in 1 quarter Partner Marketing Manager

    First action

    Ask the top two partners which service they want to promote first.

    How to measure it

    Partner-run campaigns

    Now
    –
    Target
    12 a quarter
    By
    2 quarters

    Steps

    1. 1

      Pick services

      Three core ones.

      Partner Marketing Manager 1 week

    2. 2

      Write kits

      One-pager, talk track, emails, deck.

      Product Marketing Manager 1 month

    3. 3

      Load in Highspot

      With usage tracking.

      Partner Marketing Manager 1 week

    4. 4

      MDF template

      Campaign and reporting.

      Partner Marketing Manager 2 weeks

    5. 5

      Launch

      Partner webinar.

      Channel & Alliances Lead 1 week

    6. 6

      Measure

      Campaigns and registered deals.

      Partner Marketing Manager monthly

    First result
    1 quarter
    Cost
    MDF budget
    Owner
    Partner Marketing Manager

    Smallest test

    Ship the pen testing kit first.

    Why it works

    For pen testing, AI security and continuous testing, build a kit partners can run without help: a one-pager, a talk track, an email sequence, a webinar deck and an MDF-funded campaign template with tracking links.

    Partners promote what is easy to run; ready kits multiply campaigns without more channel staff.

    Risks and how to handle them

    • Kits go unused

      Co-run the first campaign with each partner.

    Evidence

    • HiringPartner Marketing Manager (posted September 22, 2026): "the operational backbone for our Channel and Alliances marketing programs": "Manage and maintain partner and alliances information within the Highspot partner portal", "Support the partner deal registration process", "Qualify partner-generated inbound leads and route to sales", help manage Marketing Development Funds, "Build and maintain partner-enablement collateral", and build outbound email campaigns.Source
    • HiringProduct Marketing Manager (posted September 25, 2026): translate services "into narratives, sales content, and customer proof points that help organizations cut through a crowded, noisy cybersecurity market"; "Support new offering launches ... including emerging areas like AI security"; "Support sales and partner enablement programs"; create "presentations, solution briefs, and interactive content".Source
    • Your websitePartner program: Channel Partners resell with "co-selling", onboarding and "access to our partner portal that features enablement materials and deal registration"; Referral Partners register deals through the same portal. The partner directory lists four partners (Defy, GuidePoint Security, SHI and Coda), each with one sentence.Source
  • 08

    The Partner Marketing Manager must "qualify partner-generated inbound leads and route to sales" and keep deal registration accurate. Slow follow-up is the fastest way to lose a partner's trust.

    High impactLow effort First result in 1 quarter Partner Marketing Manager

    First action

    Measure today's response time for partner leads.

    How to measure it

    Partner leads answered in one business day

    Now
    –
    Target
    95%
    By
    1 quarter

    Steps

    1. 1

      Measure

      Current response times.

      Marketing Operations 1 week

    2. 2

      Set alerts

      Salesforce rules.

      Marketing Operations 1 week

    3. 3

      Assign owners

      By territory.

      Channel & Alliances Lead 1 week

    4. 4

      Report to partners

      Weekly.

      Partner Marketing Manager weekly

    5. 5

      Review outcomes

      Monthly.

      Channel & Alliances Lead monthly

    6. 6

      Fix bottlenecks

      As found.

      Marketing Operations ongoing

    First result
    1 quarter
    Cost
    Staff time only
    Owner
    Partner Marketing Manager

    Smallest test

    Track response time for a month.

    Why it works

    Set a one-business-day response rule for partner leads and registrations, with alerts in Salesforce, a weekly report to each partner and a monthly review of registration outcomes.

    Partners send more deals to vendors who act fast and report back.

    Risks and how to handle them

    • Rule ignored

      Escalate overdue leads to the channel lead.

    Evidence

    • HiringPartner Marketing Manager (posted September 22, 2026): "the operational backbone for our Channel and Alliances marketing programs": "Manage and maintain partner and alliances information within the Highspot partner portal", "Support the partner deal registration process", "Qualify partner-generated inbound leads and route to sales", help manage Marketing Development Funds, "Build and maintain partner-enablement collateral", and build outbound email campaigns.Source
    • HiringTwo Commercial Account Executives (East Coast and Central, posted October 16, 2026): "Manage a high volume of deals", "Drive high-velocity sales cycles, managing a large volume of inbound and outbound opportunities efficiently", and "Field initial scoping surveys and project requests, drive project scoping forward, create project proposals, and shepherd legal paperwork". A Solutions Engineer role is also open.Source
    • Your websitePartner program: Channel Partners resell with "co-selling", onboarding and "access to our partner portal that features enablement materials and deal registration"; Referral Partners register deals through the same portal. The partner directory lists four partners (Defy, GuidePoint Security, SHI and Coda), each with one sentence.Source
  • 09

    CASA, MASA and DASA assessments are revalidated every year, and Bishop Fox has a returning-customer path. After 900+ assessments, the revalidation base is a predictable revenue stream if Bishop Fox reaches customers before other labs do.

    High impactLow effort First result in 1 quarter Commercial Account Executive

    First action

    List assessments due for revalidation in the next six months.

    How to measure it

    CASA customers revalidating with Bishop Fox

    Now
    –
    Target
    85%
    By
    3 quarters

    Steps

    1. 1

      Build the list

      Assessments by anniversary.

      Marketing Operations 1 week

    2. 2

      Write the reminder

      Scope, date, confirm.

      Product Marketing Manager 3 days

    3. 3

      Automate

      Ten-month trigger.

      Marketing Operations 2 weeks

    4. 4

      Add cross-sell

      MASA or mobile testing.

      Commercial Account Executive 1 week

    5. 5

      AE list

      Monthly upcoming renewals.

      Marketing Operations monthly

    6. 6

      Measure

      Retention and add-ons.

      Marketing Operations quarterly

    First result
    1 quarter
    Cost
    $0
    Owner
    Commercial Account Executive

    Smallest test

    Email the next 20 customers due.

    Why it works

    Ten months after each assessment, send the customer their prior scope, a proposed date and a one-click confirmation; offer MASA or a mobile test where the app has one. Give AEs a monthly list of upcoming revalidations.

    Customers rarely switch labs when the incumbent makes renewal effortless and early.

    Risks and how to handle them

    • Requirements change

      Ask what changed before quoting.

    Evidence

    • Your websiteCASA page (/services/vendor-assessments/casa): Bishop Fox is an "App Defense Alliance Authorized Lab" for CASA, MASA and DASA. Visitors arrive with a notice from the framework user (for example Google) stating "the tier of the assessment you are required to complete and the due date". The process: submit a form, receive a "short, one-page" scoping survey, "email it back to us", a review meeting, then a statement of work. "Fieldwork can typically take one to two weeks", plus "up to one week" for reporting. "900+ partner security assessments"; a returning-customer path for "annual revalidation". The page's meta description reads "validates third-party cloud security posture—identifying exposed assets, misconfigurations, and risks to strengthen vendor…", which describes a different service.Source
    • HiringTwo Commercial Account Executives (East Coast and Central, posted October 16, 2026): "Manage a high volume of deals", "Drive high-velocity sales cycles, managing a large volume of inbound and outbound opportunities efficiently", and "Field initial scoping surveys and project requests, drive project scoping forward, create project proposals, and shepherd legal paperwork". A Solutions Engineer role is also open.Source
  • 10

    Bishop Fox is an FS-ISAC Affiliate Partner and lists alliances with Health-ISAC, the American Petroleum Institute and the Trusted Partner Network for media. Each reaches security leaders in one industry.

    Medium impactMedium effort First result in 2 quarters Partner Marketing Manager

    First action

    Agree the first briefing with FS-ISAC.

    How to measure it

    Opportunities from alliance members

    Now
    –
    Target
    20 a half-year
    By
    2 quarters

    Steps

    1. 1

      Pick topics

      One per alliance.

      Product Marketing Manager 2 weeks

    2. 2

      Schedule

      With each alliance.

      Partner Marketing Manager 1 month

    3. 3

      Run briefings

      Testers present.

      Penetration Tester quarterly

    4. 4

      Member packages

      Industry scope.

      Product Marketing Manager 1 month

    5. 5

      Follow up

      AE outreach.

      Commercial Account Executive ongoing

    6. 6

      Measure

      Pipeline by alliance.

      Marketing Operations quarterly

    First result
    2 quarters
    Cost
    Event costs
    Owner
    Partner Marketing Manager

    Smallest test

    Run one FS-ISAC briefing.

    Why it works

    For each alliance, run a yearly member program: one research briefing, a member-only workshop and a tailored service package (for example red teaming against financial regulators' expectations). Track registrations and pipeline by alliance.

    Industry alliances give trust and an audience of exactly the right buyers.

    Risks and how to handle them

    • Alliance rules on promotion

      Keep content educational.

    Evidence

    • Your websiteSite navigation: penetration testing (application, AI-powered application, AI/LLM, mobile, cloud, hardware, network), Continuous Security Testing (attack surface discovery and testing, emerging threat testing), Red Team & Readiness, the Cosmos platform and Cosmos AI engine; industry pages for energy, financial services, healthcare, manufacturing and media; alliances with FS-ISAC, Health-ISAC, the American Petroleum Institute and the Trusted Partner Network. The "Get Started" page is one general contact form.Source
    • HiringPartner Marketing Manager (posted September 22, 2026): "the operational backbone for our Channel and Alliances marketing programs": "Manage and maintain partner and alliances information within the Highspot partner portal", "Support the partner deal registration process", "Qualify partner-generated inbound leads and route to sales", help manage Marketing Development Funds, "Build and maintain partner-enablement collateral", and build outbound email campaigns.Source
  • 11

    Cobalt, Synack and NetSPI sell PTaaS, Horizon3.ai sells autonomous pentesting, and Praetorian uses the same "continuous offensive security" phrase as Bishop Fox. Buyers comparing them find no Bishop Fox page explaining the difference.

    High impactMedium effort First result in 1 quarter Product Marketing Manager

    First action

    Write the approach comparison first.

    How to measure it

    Comparison-page inquiries

    Now
    –
    Target
    20 a quarter
    By
    2 quarters

    Steps

    1. 1

      Gather win/loss

      Rivals in recent deals.

      Product Marketing Manager 2 weeks

    2. 2

      Check facts

      Rivals' current claims.

      Product Marketing Manager 1 week

    3. 3

      Write

      Approach page and three rival pages.

      Product Marketing Manager 1 month

    4. 4

      Legal review

      Claims.

      Legal 1 week

    5. 5

      Publish

      Dated and sourced.

      Web Developer 1 day

    6. 6

      Refresh

      Quarterly.

      Product Marketing Manager quarterly

    First result
    1 quarter
    Cost
    Staff time only
    Owner
    Product Marketing Manager

    Smallest test

    Publish the approach comparison.

    Why it works

    Write fair comparison pages by approach (human-led with AI, PTaaS, autonomous) and by named rival, covering who tests, depth, reporting, retesting, continuous coverage and when each fits. Add proof from customers who switched.

    Buyers shortlist vendors with these comparisons and AI assistants answer from them; a clear, fair page wins the framing.

    Risks and how to handle them

    • Looks like attacking rivals

      Lead with "when each fits".

    Evidence

    • Competitor researchRivals' own homepages: Praetorian, "Continuous Offensive Security"; Cobalt, "Offensive security services from human-led to autonomous pentesting"; Synack, "AI-powered penetration testing with elite human researchers" on a PTaaS platform; NetSPI, "PTaaS, ASM, BAS"; Horizon3.ai, "real-world attacks to safely show what attackers can actually do".Source
    • HiringBishop Fox's description in its job posts: "its proprietary Cosmos AI engine", "AI-powered penetration testing and AI/LLM security assessments", "25+ tools and 75+ advisories in the last 10 years", protects "26 of the Fortune 100, eight of the top 10 global tech companies", "a 70 NPS rating". The Solutions Engineer post says "over a quarter of the Fortune 100, half of the Fortune 10".Source
    • HiringProduct Marketing Manager (posted September 25, 2026): translate services "into narratives, sales content, and customer proof points that help organizations cut through a crowded, noisy cybersecurity market"; "Support new offering launches ... including emerging areas like AI security"; "Support sales and partner enablement programs"; create "presentations, solution briefs, and interactive content".Source
    • Your websiteBishop Fox is named a Leader and Fast Mover in the 2026 GigaOm Radar for Attack Surface Management, and the job posts say it has been recognized "for five consecutive years".Source
  • 12

    Sliver has 12,153 stars and 1,632 forks and is updated daily; most of those security practitioners never hear from Bishop Fox again. Bishop Fox also runs a Discord, a podcast and Labs research.

    Medium impactLow effort First result in 1 quarter Bishop Fox Labs

    First action

    Add a signup link to the Sliver README.

    How to measure it

    Newsletter subscribers

    Now
    –
    Target
    5,000
    By
    2 quarters

    Steps

    1. 1

      Create the list

      Labs newsletter.

      Marketing Operations 1 week

    2. 2

      Add links

      Sliver, AIMap and tool docs.

      Bishop Fox Labs 1 day

    3. 3

      Write issue one

      Releases and research.

      Bishop Fox Labs 2 weeks

    4. 4

      Invite to briefings

      Technical sessions.

      Bishop Fox Labs monthly

    5. 5

      Keep it clean

      No sales email.

      Marketing Operations ongoing

    6. 6

      Measure

      Subscribers and event signups.

      Marketing Operations monthly

    First result
    1 quarter
    Cost
    Staff time only
    Owner
    Bishop Fox Labs

    Smallest test

    Add the link and see signups for a month.

    Why it works

    Add a Labs newsletter signup to the Sliver docs and release notes: new tool releases, research and advisories once a month, no sales email. Invite subscribers to technical briefings and the Discord.

    Practitioners who use Bishop Fox tools influence which firm their company hires, and they are also future hires.

    Risks and how to handle them

    • Open-source community pushback

      Opt-in only, one email a month.

    Evidence

    • GitHubGitHub (checked October 21, 2026): Sliver has 12,153 stars and 1,632 forks and was updated today; AIMap, released in April 2026, has 436 stars. Bishop Fox also runs a Discord community, the Initial Access podcast and a public Cybersecurity Style Guide.Source
    • Your websiteBishop Fox Labs tools page: AIMap, "an internet-scale discovery and testing platform for exposed AI agent infrastructure" (MCP servers, Ollama instances, vLLM and LiteLLM proxies and more); Broken Hill for attacking LLMs; Raink; and the Sliver C2 framework. "No paywalls. No strings."Source
  • 13

    The PMM is asked to build interactive content, and Bishop Fox's AI assessment covers prompt injection, model extraction and data poisoning, while AIMap lists the AI infrastructure attackers look for.

    Medium impactMedium effort First result in 1 quarter Product Marketing Manager

    First action

    Write the ten questions with an AI security tester.

    How to measure it

    Completions

    Now
    –
    Target
    300 a quarter
    By
    2 quarters

    Steps

    1. 1

      Write questions

      With testers.

      Product Marketing Manager 1 week

    2. 2

      Scoring

      Risk areas.

      Penetration Tester 1 week

    3. 3

      Build

      Interactive page.

      Web Developer 2 weeks

    4. 4

      Follow up

      Report and offer.

      Commercial Account Executive ongoing

    5. 5

      Promote

      Webinars and LinkedIn.

      Product Marketing Manager ongoing

    6. 6

      Measure

      Completions and meetings.

      Marketing Operations monthly

    First result
    1 quarter
    Cost
    Developer time
    Owner
    Product Marketing Manager

    Smallest test

    Run the questions as a form first.

    Why it works

    Build a ten-question self-check: which AI systems the company runs (agents, MCP servers, self-hosted models, LLM features), how they are exposed and tested. The result rates risk areas and suggests the right Bishop Fox test.

    Security leaders are asked about AI risk by their boards; a quick, credible self-check gives them an answer and Bishop Fox a qualified lead.

    Risks and how to handle them

    • Shallow advice

      Keep it to risk areas, not a substitute for testing.

    Evidence

    • Your websiteAI/LLM security assessment page: "Thorough testing — often called AI Red Teaming"; threats covered include "Prompt injection, Model extraction, Data poisoning, Resource exhaustion, Supply chain compromise"; testing of "LLM endpoints to web and API infrastructure", jailbreaks and "context leak chains".Source
    • Your websiteBishop Fox Labs tools page: AIMap, "an internet-scale discovery and testing platform for exposed AI agent infrastructure" (MCP servers, Ollama instances, vLLM and LiteLLM proxies and more); Broken Hill for attacking LLMs; Raink; and the Sliver C2 framework. "No paywalls. No strings."Source
    • HiringProduct Marketing Manager (posted September 25, 2026): translate services "into narratives, sales content, and customer proof points that help organizations cut through a crowded, noisy cybersecurity market"; "Support new offering launches ... including emerging areas like AI security"; "Support sales and partner enablement programs"; create "presentations, solution briefs, and interactive content".Source
  • 14

    Bishop Fox says it protects 1.8K+ customers, including many of the largest companies, but its proof is mostly logos and quotes. The PMM is hired to create "customer proof points".

    High impactMedium effort First result in 1 quarter Product Marketing Manager

    First action

    List customers who already gave quotes.

    How to measure it

    Service pages with a story

    Now
    –
    Target
    All core services
    By
    2 quarters

    Steps

    1. 1

      Shortlist

      Ten customers.

      Customer Success Lead 2 weeks

    2. 2

      Interview

      Outcomes and numbers.

      Product Marketing Manager 1 month

    3. 3

      Approve

      Anonymize where needed.

      Customer Success Lead 1 month

    4. 4

      Publish

      Tagged by service and industry.

      Web Developer 2 weeks

    5. 5

      Add to kits

      Sales and partners.

      Partner Marketing Manager 1 week

    6. 6

      Measure

      Use in deals.

      Marketing Operations quarterly

    First result
    1 quarter
    Cost
    Staff time only
    Owner
    Product Marketing Manager

    Smallest test

    Publish one anonymized story.

    Why it works

    Interview ten customers and publish stories with outcomes: critical findings fixed, time to retest, coverage added, audit or launch met. Tag them by service and industry and add them to each service page and the partner kit.

    Security buyers want evidence from peers in their industry, and anonymized stories with numbers are often easier to approve than logos.

    Risks and how to handle them

    • Confidentiality

      Anonymize industry and size.

    Evidence

    • Your websiteHomepage and customers page (checked October 21, 2026): "1.8K+ Customers Protected", "72 NPS", "70% of the Fortune 10", "80% of the Top 10 Tech Companies", "1 in 3 of the Fortune 100", "9 of the Largest US Financial Institutions". The CASA page says "NPS score of 87+ on our ADA Application Security Assessments" and "26 of the Fortune 100".Source
    • HiringProduct Marketing Manager (posted September 25, 2026): translate services "into narratives, sales content, and customer proof points that help organizations cut through a crowded, noisy cybersecurity market"; "Support new offering launches ... including emerging areas like AI security"; "Support sales and partner enablement programs"; create "presentations, solution briefs, and interactive content".Source
    • Your websiteSite navigation: penetration testing (application, AI-powered application, AI/LLM, mobile, cloud, hardware, network), Continuous Security Testing (attack surface discovery and testing, emerging threat testing), Red Team & Readiness, the Cosmos platform and Cosmos AI engine; industry pages for energy, financial services, healthcare, manufacturing and media; alliances with FS-ISAC, Health-ISAC, the American Petroleum Institute and the Trusted Partner Network. The "Get Started" page is one general contact form.Source
  • 15

    The Partner Marketing Manager supports "CISO and executive events" and sponsored partner events. Resellers like GuidePoint and SHI have CISO relationships in every region.

    Medium impactMedium effort First result in 2 quarters Partner Marketing Manager

    First action

    Pick two regions and partners.

    How to measure it

    Opportunities per dinner

    Now
    –
    Target
    3
    By
    2 quarters

    Steps

    1. 1

      Pick partners

      Two regions.

      Partner Marketing Manager 2 weeks

    2. 2

      Plan

      Venue and topic.

      Partner Marketing Manager 1 month

    3. 3

      Invite

      Partner and Bishop Fox lists.

      Channel & Alliances Lead 3 weeks

    4. 4

      Host

      Tester talk.

      Penetration Tester per event

    5. 5

      Follow up

      Deal registration.

      Commercial Account Executive 48 hours

    6. 6

      Measure

      Pipeline per event.

      Marketing Operations per event

    First result
    2 quarters
    Cost
    MDF and event budget
    Owner
    Partner Marketing Manager

    Smallest test

    Host one dinner.

    Why it works

    Run a quarterly dinner in two regions with a partner: one Bishop Fox tester presenting a real attack story, 12 security leaders, the partner's account team at the table, and deal registration for every follow-up.

    Small, technical dinners create trust that large booths do not, and partners bring the right guests.

    Risks and how to handle them

    • Low turnout

      Confirm 15 to seat 12.

    Evidence

    • HiringPartner Marketing Manager (posted September 22, 2026): "the operational backbone for our Channel and Alliances marketing programs": "Manage and maintain partner and alliances information within the Highspot partner portal", "Support the partner deal registration process", "Qualify partner-generated inbound leads and route to sales", help manage Marketing Development Funds, "Build and maintain partner-enablement collateral", and build outbound email campaigns.Source
    • Your websitePartner program: Channel Partners resell with "co-selling", onboarding and "access to our partner portal that features enablement materials and deal registration"; Referral Partners register deals through the same portal. The partner directory lists four partners (Defy, GuidePoint Security, SHI and Coda), each with one sentence.Source
    • Your websiteSite navigation: penetration testing (application, AI-powered application, AI/LLM, mobile, cloud, hardware, network), Continuous Security Testing (attack surface discovery and testing, emerging threat testing), Red Team & Readiness, the Cosmos platform and Cosmos AI engine; industry pages for energy, financial services, healthcare, manufacturing and media; alliances with FS-ISAC, Health-ISAC, the American Petroleum Institute and the Trusted Partner Network. The "Get Started" page is one general contact form.Source
  • 16

    The Commercial AEs must run "high-velocity sales cycles" with a large volume of deals, yet every engagement starts with custom scoping. PTaaS rivals such as Cobalt and Synack make buying feel simpler.

    High impactMedium effort First result in 1 quarter Commercial Account Executive

    First action

    Find the most common scope among last year's commercial deals.

    How to measure it

    Median commercial cycle

    Now
    –
    Target
    -30%
    By
    2 quarters

    Steps

    1. 1

      Analyze deals

      Common scopes and prices.

      Marketing Operations 2 weeks

    2. 2

      Define packages

      Scope, price, timeline.

      Solutions Engineer 2 weeks

    3. 3

      Approve

      Delivery capacity.

      Consulting Practice Lead 1 week

    4. 4

      Publish

      Package pages.

      Web Developer 1 week

    5. 5

      Give to partners

      Resell sheets.

      Partner Marketing Manager 1 week

    6. 6

      Measure

      Cycle and margin.

      Marketing Operations monthly

    First result
    1 quarter
    Cost
    Pricing work
    Owner
    Commercial Account Executive

    Smallest test

    Offer one package to ten commercial prospects.

    Why it works

    Define two or three packages with clear scope limits (for example an external test up to a set number of IPs, a web app test up to a set number of roles), a starting price, a fixed timeline and an online request. Custom scoping remains for anything larger.

    Packages shorten small deals, make partner reselling easier and let AEs focus on larger opportunities.

    Risks and how to handle them

    • Scope creep

      Clear limits and change orders.

    Evidence

    • HiringTwo Commercial Account Executives (East Coast and Central, posted October 16, 2026): "Manage a high volume of deals", "Drive high-velocity sales cycles, managing a large volume of inbound and outbound opportunities efficiently", and "Field initial scoping surveys and project requests, drive project scoping forward, create project proposals, and shepherd legal paperwork". A Solutions Engineer role is also open.Source
    • Competitor researchRivals' own homepages: Praetorian, "Continuous Offensive Security"; Cobalt, "Offensive security services from human-led to autonomous pentesting"; Synack, "AI-powered penetration testing with elite human researchers" on a PTaaS platform; NetSPI, "PTaaS, ASM, BAS"; Horizon3.ai, "real-world attacks to safely show what attackers can actually do".Source
    • Your websiteSite navigation: penetration testing (application, AI-powered application, AI/LLM, mobile, cloud, hardware, network), Continuous Security Testing (attack surface discovery and testing, emerging threat testing), Red Team & Readiness, the Cosmos platform and Cosmos AI engine; industry pages for energy, financial services, healthcare, manufacturing and media; alliances with FS-ISAC, Health-ISAC, the American Petroleum Institute and the Trusted Partner Network. The "Get Started" page is one general contact form.Source

Big bets 3

Larger plays that can change the trajectory.

  • 17

    AIMap is built for internet-scale discovery of exposed AI agent infrastructure. No one publishes a regular, data-based view of how much AI infrastructure is exposed and how it is misconfigured.

    High impactHigh effort First result in 3 quarters Bishop Fox Labs

    First action

    Agree the method and the disclosure policy.

    How to measure it

    AI security opportunities in the quarter after launch

    Now
    –
    Target
    +50%
    By
    4 quarters

    Steps

    1. 1

      Set the method

      What is measured.

      Bishop Fox Labs 1 month

    2. 2

      Disclosure policy

      Legal and ethics review.

      Legal 1 month

    3. 3

      Run research

      Aggregated scans.

      Bishop Fox Labs 1 quarter

    4. 4

      Write

      Report and charts.

      Product Marketing Manager 1 month

    5. 5

      Launch

      Conference and press.

      Senior Product and Services Marketing Director 1 month

    6. 6

      Use in sales

      AI security talk track.

      Product Marketing Manager ongoing

    First result
    3 quarters
    Cost
    Research time
    Owner
    Bishop Fox Labs

    Smallest test

    Publish one aggregated statistic in a blog post.

    Why it works

    Publish an aggregated yearly report: counts of exposed AI services by type, common misconfigurations and trends, with no identifiable organizations and responsible disclosure to affected providers first. Launch it at a major conference with a webinar.

    Original research earns press, citations and invitations, and positions Bishop Fox as the authority on AI security as buyers start budgeting for it.

    Risks and how to handle them

    • Report helps attackers

      Publish aggregates only, after disclosure.

    Evidence

    • Your websiteBishop Fox Labs tools page: AIMap, "an internet-scale discovery and testing platform for exposed AI agent infrastructure" (MCP servers, Ollama instances, vLLM and LiteLLM proxies and more); Broken Hill for attacking LLMs; Raink; and the Sliver C2 framework. "No paywalls. No strings."Source
    • GitHubGitHub (checked October 21, 2026): Sliver has 12,153 stars and 1,632 forks and was updated today; AIMap, released in April 2026, has 436 stars. Bishop Fox also runs a Discord community, the Initial Access podcast and a public Cybersecurity Style Guide.Source
    • Your websiteBishop Fox is named a Leader and Fast Mover in the 2026 GigaOm Radar for Attack Surface Management, and the job posts say it has been recognized "for five consecutive years".Source
    • Your websiteAI/LLM security assessment page: "Thorough testing — often called AI Red Teaming"; threats covered include "Prompt injection, Model extraction, Data poisoning, Resource exhaustion, Supply chain compromise"; testing of "LLM endpoints to web and API infrastructure", jailbreaks and "context leak chains".Source
  • 18

    Bishop Fox has 1.8K+ customers and sells Continuous Security Testing on Cosmos, recognized by GigaOm for attack surface management. Many customers buy a yearly test and nothing in between.

    High impactHigh effort First result in 3 quarters Customer Success Lead

    First action

    Pick 20 recent pen test customers for the trial.

    How to measure it

    Pen test customers adding Cosmos

    Now
    –
    Target
    15%
    By
    4 quarters

    Steps

    1. 1

      Define the trial

      90 days, same scope.

      Customer Success Lead 2 weeks

    2. 2

      Pick customers

      20 recent tests.

      Customer Success Lead 1 week

    3. 3

      Run trials

      With the same testers.

      Penetration Tester 90 days

    4. 4

      Present results

      Findings found between tests.

      Commercial Account Executive per trial

    5. 5

      Bundle offer

      Annual with pen tests.

      Senior Product and Services Marketing Director 1 month

    6. 6

      Measure

      Conversion and retention.

      Marketing Operations quarterly

    First result
    3 quarters
    Cost
    Delivery time for trials
    Owner
    Customer Success Lead

    Smallest test

    Run five trials.

    Why it works

    After each pen test, offer a 90-day Cosmos trial on the same scope: attack surface discovery and emerging threat checks, with the testers who did the engagement validating findings. Convert to an annual subscription with pen tests included.

    Continuous testing gives recurring revenue and keeps the customer in contact between engagements.

    Risks and how to handle them

    • Trials overload testers

      Cap the number running at once.

    Evidence

    • Your websiteHomepage and customers page (checked October 21, 2026): "1.8K+ Customers Protected", "72 NPS", "70% of the Fortune 10", "80% of the Top 10 Tech Companies", "1 in 3 of the Fortune 100", "9 of the Largest US Financial Institutions". The CASA page says "NPS score of 87+ on our ADA Application Security Assessments" and "26 of the Fortune 100".Source
    • Your websiteSite navigation: penetration testing (application, AI-powered application, AI/LLM, mobile, cloud, hardware, network), Continuous Security Testing (attack surface discovery and testing, emerging threat testing), Red Team & Readiness, the Cosmos platform and Cosmos AI engine; industry pages for energy, financial services, healthcare, manufacturing and media; alliances with FS-ISAC, Health-ISAC, the American Petroleum Institute and the Trusted Partner Network. The "Get Started" page is one general contact form.Source
    • Your websiteBishop Fox is named a Leader and Fast Mover in the 2026 GigaOm Radar for Attack Surface Management, and the job posts say it has been recognized "for five consecutive years".Source
  • 19

    Bishop Fox (registered as Stach & Liu, LLC) has an active SAM.gov registration for all awards, and lists SHI, a large public sector reseller, as a partner. There is no public sector page on the site.

    Medium impactHigh effort First result in 4 quarters Channel & Alliances Lead

    First action

    Ask SHI which vehicles can carry Bishop Fox services.

    How to measure it

    Public sector opportunities

    Now
    –
    Target
    10
    By
    4 quarters

    Steps

    1. 1

      Map vehicles

      With partners.

      Channel & Alliances Lead 1 month

    2. 2

      Write the page

      Services and how to buy.

      Product Marketing Manager 2 weeks

    3. 3

      Credentials

      List what applies.

      Compliance 1 month

    4. 4

      Target agencies

      State and local first.

      Commercial Account Executive 1 quarter

    5. 5

      Co-market

      Partner events.

      Partner Marketing Manager quarterly

    6. 6

      Measure

      Pipeline.

      Marketing Operations quarterly

    First result
    4 quarters
    Cost
    Partner fees
    Owner
    Channel & Alliances Lead

    Smallest test

    Publish the public sector page.

    Why it works

    Build a public sector page with the services agencies buy (pen testing, red teaming, AI security assessments), how to buy through partner contract vehicles, and relevant credentials. Pursue a few state and local agencies first through partners.

    Government buyers need a clear buying route; partners shorten the path, and the registration already exists.

    Risks and how to handle them

    • Long cycles

      Start with smaller state and local deals.

    Evidence

    • Government registrySAM.gov: Stach & Liu, LLC (dba Bishop Fox) has an active registration for all awards (registered January 9, 2026, expiring January 16, 2027), primary NAICS 541690, San Francisco.Source
    • Your websitePartner program: Channel Partners resell with "co-selling", onboarding and "access to our partner portal that features enablement materials and deal registration"; Referral Partners register deals through the same portal. The partner directory lists four partners (Defy, GuidePoint Security, SHI and Coda), each with one sentence.Source
    • Your websiteSite navigation: penetration testing (application, AI-powered application, AI/LLM, mobile, cloud, hardware, network), Continuous Security Testing (attack surface discovery and testing, emerging threat testing), Red Team & Readiness, the Cosmos platform and Cosmos AI engine; industry pages for energy, financial services, healthcare, manufacturing and media; alliances with FS-ISAC, Health-ISAC, the American Petroleum Institute and the Trusted Partner Network. The "Get Started" page is one general contact form.Source

Wildcards 2

Unexpected experiments, each with a cheap way to test it.

  • 20

    Bishop Fox publishes a Cybersecurity Style Guide, a rare reference for how to write security terms. Journalists, technical writers and content teams search for exactly this.

    Medium impactLow effort First result in 1 month Product Marketing Manager

    First action

    Add the 20 most-searched AI security terms.

    How to measure it

    New referring domains

    Now
    –
    Target
    50
    By
    2 quarters

    Steps

    1. 1

      Add terms

      AI security.

      Product Marketing Manager 2 weeks

    2. 2

      Anchor links

      One per entry.

      Web Developer 1 week

    3. 3

      Download

      PDF version.

      Web Developer 1 week

    4. 4

      Pitch

      Editors and writers.

      Product Marketing Manager 1 month

    5. 5

      Track

      Links and visits.

      Marketing Operations monthly

    6. 6

      Refresh

      Twice a year.

      Product Marketing Manager semiannual

    First result
    1 month
    Cost
    Staff time only
    Owner
    Product Marketing Manager

    Smallest test

    Add ten AI terms this month.

    Why it works

    Refresh the guide with AI security terms, give each entry its own linkable section, offer a downloadable version and pitch it to editors and writing communities.

    A reference document earns links and mentions for years and keeps Bishop Fox's name in front of people who write about security.

    Risks and how to handle them

    • Out-of-date terms

      Date each update.

    Evidence

    • GitHubGitHub (checked October 21, 2026): Sliver has 12,153 stars and 1,632 forks and was updated today; AIMap, released in April 2026, has 436 stars. Bishop Fox also runs a Discord community, the Initial Access podcast and a public Cybersecurity Style Guide.Source
  • 21

    Bishop Fox runs the Initial Access podcast and wants executive conversations with the organizations it serves. An interview invitation is easier to accept than a sales meeting.

    Medium impactLow effort First result in 1 quarter Product Marketing Manager

    First action

    List ten target-account security leaders to invite.

    How to measure it

    Guest accounts with a meeting in 90 days

    Now
    –
    Target
    30%
    By
    3 quarters

    Steps

    1. 1

      List guests

      Targets and partners.

      Commercial Account Executive 1 week

    2. 2

      Invite

      Personal invitation.

      Product Marketing Manager 2 weeks

    3. 3

      Record

      Monthly.

      Product Marketing Manager monthly

    4. 4

      Clips

      LinkedIn.

      Product Marketing Manager monthly

    5. 5

      Follow up

      Thank-you and resources.

      Commercial Account Executive per episode

    6. 6

      Measure

      Meetings from guests.

      Marketing Operations quarterly

    First result
    1 quarter
    Cost
    Production time
    Owner
    Product Marketing Manager

    Smallest test

    Record one episode with a partner CISO.

    Why it works

    Each month, invite one security leader from a target account or partner to talk about a challenge in their field, with a Bishop Fox tester. Cut clips for LinkedIn and share the episode with the guest's network.

    Guests become warm relationships, and their networks are the right audience.

    Risks and how to handle them

    • Guests feel used

      Keep the episode about their expertise.

    Evidence

    • GitHubGitHub (checked October 21, 2026): Sliver has 12,153 stars and 1,632 forks and was updated today; AIMap, released in April 2026, has 436 stars. Bishop Fox also runs a Discord community, the Initial Access podcast and a public Cybersecurity Style Guide.Source
    • HiringProduct Marketing Manager (posted September 25, 2026): translate services "into narratives, sales content, and customer proof points that help organizations cut through a crowded, noisy cybersecurity market"; "Support new offering launches ... including emerging areas like AI security"; "Support sales and partner enablement programs"; create "presentations, solution briefs, and interactive content".Source
    • Your websiteSite navigation: penetration testing (application, AI-powered application, AI/LLM, mobile, cloud, hardware, network), Continuous Security Testing (attack surface discovery and testing, emerging threat testing), Red Team & Readiness, the Cosmos platform and Cosmos AI engine; industry pages for energy, financial services, healthcare, manufacturing and media; alliances with FS-ISAC, Health-ISAC, the American Petroleum Institute and the Trusted Partner Network. The "Get Started" page is one general contact form.Source

03

How Programmable can help

Where an idea in this playbook is something Programmable builds or runs, it's listed here with what we'd do. Everything else is yours to run.

ProgrammableTalk

Fill the events in this plan

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Show Bishop Fox’s product working

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  • Ivo growth strategyAI contract review, redlining and contract intelligence for in-house legal teams, now expanding into procurement, with intake-to-signature…21 growth ideas
  • Chai Discovery growth strategyFrontier AI models (Chai-1, Chai-2, Chai-3) and a computational workspace for designing molecules, especially antibodies and miniproteins…21 growth ideas
  • Figma growth strategyA collaborative design and product platform: Figma Design, Dev Mode, Figma Make (prompt to code), FigJam, Slides, Draw, Sites, Buzz…22 growth ideas
  • Litify growth strategyAn AI-native legal platform built on Salesforce: intake, matter, document, time and billing, spend management and analytics, with Litify…23 growth ideas
  • Glance growth strategyAn AI personal shopping agent on phones and TVs: a personal feed across fashion, beauty and home, styled try-ons of the shopper, Siri AI…22 growth ideas
  • Ontra growth strategyAI-powered software plus a global network of lawyers that automates private-markets legal and compliance work: contract negotiation (NDAs…22 growth ideas

See every playbook and website review

Independent research. Programmable wrote this playbook from public sources, as they stood on October 22, 2026, and cites them throughout. Bishop Fox did not commission, review or endorse it, and Programmable is not affiliated with Bishop Fox. Company and product names are trademarks of their owners, used only to identify them. The ideas are suggestions and opinion, not professional, legal or financial advice, and not statements about how Bishop Fox runs its business.

Something wrong, or do you represent Bishop Fox? Email [email protected] and we will correct it or take it down.

30/60/90 roadmap

What to focus on in each month, and the ideas that carry it.

  1. Days 1 to 307 ideas

    CASA path, consistent proof, robots.txt and accessibility, partner pages, AIMap next step and a smarter Get Started form; refresh the style guide.

  2. Days 31 to 6011 ideas

    Partner kits, partner lead rules, CASA revalidation, alliance programs, comparisons, Labs newsletter, the AI self-check, customer stories, partner dinners and fixed-scope packages; the podcast guest program.

  3. Days 61 to 903 ideas

    AI exposure research, continuous testing on Cosmos and a public sector path.

The research behind the plan

3 research areas, each summarised in a few lines. Open any of them for the full detail.

Customers

What customers say

Customers value testers who understand their technology stack. The most cited problem: deadlines from customers, auditors and Google.

  • Bleeding-edge expertise
  • Too many findings and unclear priorities
  • In their words: “pen test”

Market

Competitive landscape

5 competitors compared: Praetorian, Cobalt, Synack, NetSPI and 1 more.

  • Gap to exploit: Fast, clear buying for standard assessments
  • Praetorian: Overlaps directly with Bishop Fox messaging
  • Cobalt: Less depth for complex targets

Hiring signals

Bishop Fox is hiring to scale volume and partners.

  • Commercial Account Executive (East Coast): High-velocity deals and scoping surveys. Ideas 1, 6, 9.
  • Commercial Account Executive (Central): Commercial territory growth. Ideas 1, 16.
  • Partner Marketing Manager: Channel campaigns, Highspot, deal registration. Ideas 4, 7, 8, 10, 15.

From the team that wrote this playbook

All products
  • ProgrammableAgencyWorking AI systems in days, not quarters (opens programmable.agency in a new tab)
  • ProgrammableInfoAn agent that finds, researches and asks first (opens programmable.info in a new tab)
  • ProgrammableDigitalScreenshots in, an animated product demo out (opens programmable.digital in a new tab)
  • ProgrammableWatchKnow the day a supplier falls out of compliance (opens programmable.watch in a new tab)
  • ProgrammableTalkGet registrants for your events, and know who’s coming (opens programmable.talk in a new tab)
  • ProgrammablePageText what you need, your customer gets a page that works (opens programmable.page in a new tab)
  • ProgrammableCommunityForums with labelled AI members, never empty (opens programmable.community in a new tab)
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