Coalition growth playbook

Build a /get-a-quote page on www: one short form (company, revenue band, industry, current broker yes/no), today's proof (73% fewer claims, A+ capacity, 130k+ clients), and an instant Chili Piper booking or a named partner broker. Add "Get a quote" as the homepage hero button for businesses next to the broker button, and link it from every industry page and case study. Redirect the old form page to it so ads and emails keep working, and track each step as an insurance-funnel stage.

Businesses that come to Coalition directly are the warmest insurance demand it gets, and today they are handed to an off-site page with older numbers. A first-party page can be measured in Google Analytics and Salesforce together, which is exactly the gap the analyst role describes.

[ ] /get-a-quote on www with canonical and share image
[ ] Proof from the 2026 Cyber Claims Report (73% fewer claims)
[ ] "Every quote goes through a licensed broker" line
[ ] Partner-broker routing by state and size
[ ] Chili Piper booking after submit
[ ] Homepage hero button for businesses
[ ] 301 from the old form page
[ ] Funnel stages in Salesforce and Google Analytics

• Brokers fear Coalition going direct

  Say on the page that every quote goes through a licensed broker, and send requests to partner brokers.

• Lead quality

  Ask revenue band and industry so small or out-of-appetite requests get the right broker.

• Your websiteFor Businesses page (/business): the only quote path reads "Get an Active Insurance quote ... Not connected with a broker? We'll connect you with one of our trusted experts." The link leaves www for a 2024 form page on a separate marketing subdomain whose headline is "Get matched with a cyber insurance broker"; it cites "64% less claims than the industry average*" from the "Coalition 2023 Claims Report", is titled with the old line "Coalition – Cyber Risk, Solved", has no canonical tag, sets its share image to a placeholder address and its share URL to the broker appointment page (checked October 21, 2026).Source
• Your websiteHomepage: H1 "Protect against cyber and AI risk — with Active Insurance"; the two hero buttons are "Brokers: Get Appointed" and "Free Security Assessment" (no quote or find-a-broker button for businesses); "Policyholders experience 73% fewer claims*"; "130k+ clients"; "49% of the US Fortune 100 protected"; "A+ rating from AM Best"; "Up to $25M"; footnote links to a 2026 Cyber Claims Report; no social share image.Source
• HiringMarketing Data Analyst (posted September 17, 2026): will "own the analytical point of view on marketing performance across Coalition's insurance and security businesses"; "The two funnels behave differently"; find "where the funnel is leaking, which channels are carrying weight"; pull together "CRM, marketing automation, ad platform, web analytics, and sales engagement data" (Salesforce, Marketo, Outreach, Chili Piper, Google Analytics); "Establish how we goal, measure, and optimize areas of marketing investment that do not yet have a consistent standard"; owns the "monthly CMO Data Review".Source
• Competitor researchRivals' own homepages: At-Bay, "cyber insurance with integrated MDR", "40K+ policyholders"; Cowbell, "AI-Native Specialty Insurance", with "Find an Agent" and "Start a Quote" links; Corvus by Travelers "empowers brokers to predict and prevent complex cyber risks"; Arctic Wolf (MDR), "10,000+ customers", with hreflang across more than ten language versions.See the research Source

Add hreflang sets (en-US, en-CA, en-GB, en-AU, fr-CA, de, fr, Nordics, plus x-default) to every page that exists in more than one region, from the CMS and in the sitemaps. Then localize the 50 highest-traffic regional copies properly: local claims examples, licences, phone numbers and currency, starting with Australia and the UK.

Hreflang is the standard way to stop regional copies competing with each other, and it sends each market to the page with the right entity and coverage terms. Arctic Wolf already does it.

• Wrong tags make things worse

  Generate tags from one mapping table and test a sample before release.

• Your websiteSitemaps (3,966 URLs, read October 21, 2026): US pages plus en-CA, en-GB, fr-CA, de, AU, fr and Nordics sections. 940 of 945 en-CA pages and 733 of 758 en-GB pages repeat a US path (for example the same "10 costs your cyber insurance policy may not cover" post in /blog, /en-ca/blog and /en-gb/blog), each canonical to itself; none of the pages checked (US, UK and Australian homepages, Control in US and Canada, blog posts) carries hreflang tags, and the sitemap alternates cover three URLs, all en-US.Source
• HiringAustralia Marketing Associate (contract, open, updated September 24, 2026): "support the growth of our insurance and security products in the Australian market"; "Help localize marketing campaigns, messaging, and content to support local market needs"; events, webinars and field marketing with "local GTM teams and Coalition's global marketing team".Source
• News coverageMay 2026: Allianz Commercial moves its standalone commercial cyber business to Coalition as its exclusive global cyber partner, with long-term capacity and access to Allianz distribution; initial rollout in the US, UK, Canada, Australia, Germany, Denmark and Sweden.Source
• Competitor researchRivals' own homepages: At-Bay, "cyber insurance with integrated MDR", "40K+ policyholders"; Cowbell, "AI-Native Specialty Insurance", with "Find an Agent" and "Start a Quote" links; Corvus by Travelers "empowers brokers to predict and prevent complex cyber risks"; Arctic Wolf (MDR), "10,000+ customers", with hreflang across more than ten language versions.See the research Source

Agree one current figure for policyholders, claims reduction, claims handled and AM Best rating, with its source and date, store it as one CMS field, and use it everywhere: site, form pages, decks, Pitch Genius output and partner kits.

Consistent, dated proof reads as credible to CISOs and risk managers, and AI assistants repeat whichever number they find first.

• Numbers change often

  Show "as of" dates beside each figure.

• Your websiteHomepage: H1 "Protect against cyber and AI risk — with Active Insurance"; the two hero buttons are "Brokers: Get Appointed" and "Free Security Assessment" (no quote or find-a-broker button for businesses); "Policyholders experience 73% fewer claims*"; "130k+ clients"; "49% of the US Fortune 100 protected"; "A+ rating from AM Best"; "Up to $25M"; footnote links to a 2026 Cyber Claims Report; no social share image.Source
• Your websiteControl page: free for policyholders, "real-world claims data from protecting over 100,000 policyholders", Attack Surface Monitoring, Login Security, Cyber Health Rating, Third-Party Risk Management and Zero-Day Alerts; "could lead to reduced premiums"; a sign-up form for anyone. The enterprise page says "110,000 policyholders worldwide", "over 4,000 claims reported globally per year", and "Coalition Control is coming soon and not yet available for Active Cyber Insurance for Enterprise policies".Source
• Your websiteFor Businesses page (/business): the only quote path reads "Get an Active Insurance quote ... Not connected with a broker? We'll connect you with one of our trusted experts." The link leaves www for a 2024 form page on a separate marketing subdomain whose headline is "Get matched with a cyber insurance broker"; it cites "64% less claims than the industry average*" from the "Coalition 2023 Claims Report", is titled with the old line "Coalition – Cyber Risk, Solved", has no canonical tag, sets its share image to a placeholder address and its share URL to the broker appointment page (checked October 21, 2026).Source
• HiringThree Major Account Executive roles (North Central posted October 20, South East and West October 15, 2026): "close 3-year enterprise commitments in a competitive, incumbent-heavy market" with CISO, CIO, procurement, legal "and often the board"; "Build and defend a business case that speaks fluently to both risk reduction (CISO language) and ROI (CFO language)"; 6-9 month cycles, deals "upwards of $1M ARR".Source

Make every post's canonical its own final URL, add a test that fails the build when a canonical redirects, and re-submit the affected posts in Search Console.

Clean canonicals let the posts rank and be cited under one address.

• Other templates have the same bug

  Run the test on all sections.

• Your websiteBlog canonicals (all 484 US category posts checked October 21, 2026): 24 posts declare a canonical URL without the category folder (for example /blog/allianz-coalition-new-capacity-cyber-insurance) that 308-redirects back to the post, so search engines are sent in a loop; most are in cyber-insurance (10) and broker-education (6).Source
• Your websiteSitemaps (3,966 URLs, read October 21, 2026): US pages plus en-CA, en-GB, fr-CA, de, AU, fr and Nordics sections. 940 of 945 en-CA pages and 733 of 758 en-GB pages repeat a US path (for example the same "10 costs your cyber insurance policy may not cover" post in /blog, /en-ca/blog and /en-gb/blog), each canonical to itself; none of the pages checked (US, UK and Australian homepages, Control in US and Canada, blog posts) carries hreflang tags, and the sitemap alternates cover three URLs, all en-US.Source

Update the footer link, add a redirect from the old /hc/ paths to the matching new articles, and scan the site and emails for other old help links.

People reach for help when something has gone wrong; a dead link at that moment costs trust and support calls.

• Old article IDs do not map

  Send unmapped paths to the help home.

• Your websiteThe footer "Help Center" link on every page points to help.coalitioninc.com/hc/en-us, an old help-desk path that returns 404 (re-checked several times on October 21, 2026), while help.coalitioninc.com itself loads on the new help site.Source
• Your websiteHomepage: H1 "Protect against cyber and AI risk — with Active Insurance"; the two hero buttons are "Brokers: Get Appointed" and "Free Security Assessment" (no quote or find-a-broker button for businesses); "Policyholders experience 73% fewer claims*"; "130k+ clients"; "49% of the US Fortune 100 protected"; "A+ rating from AM Best"; "Up to $25M"; footnote links to a 2026 Cyber Claims Report; no social share image.Source

Serve the hero video as a poster image with a click-to-play, compress and size Contentful media, inline critical CSS, defer tag-manager tags that are not needed before interaction, and remove unused JavaScript. Set a page-weight budget in the build.

Faster pages convert better and rank better, and the speed claim lands harder when the site itself is fast.

• Tags removed break reporting

  Agree the list with the analyst first.

• Google PageSpeedMobile homepage (October 21, 2026): performance 67 (desktop 80); lab LCP 3.2 s, total blocking time 732 ms; real Chrome users fail Core Web Vitals on LCP (2.9 s) and INP (256 ms); the page downloads 8.8 MB in 101 requests, 6.4 MB of it from the Contentful asset host; render-blocking requests cost about 1.7 s; Google Tag Manager blocks the main thread for 566 ms; 481 KB of unused JavaScript.Source
• Your websiteWirespeed page: "992 ms" mean time to verdict, "80.2B" events and "99.9717%" noise reduction over 90 days, with See Demo, Schedule Consult and Free Trial. Reseller page: "Prove value in minutes with a 90-day historical triage audit" to "show prospects what MDR misses", pitch decks, a partner portal and a consultation form.Source

Define stages for each funnel (insurance: visit, broker-match request, quote, bind; Wirespeed: visit, trial or 90-day audit, consult, opportunity, close), map every source to them in Salesforce and Marketo, and run the monthly CMO review from one board that shows cost per bound policy and cost per Wirespeed opportunity.

Teams can only cut what does not work once both funnels are measured the same way.

• Broker-sourced deals lack source data

  Ask brokers a source question in Broker IQ.

• HiringMarketing Data Analyst (posted September 17, 2026): will "own the analytical point of view on marketing performance across Coalition's insurance and security businesses"; "The two funnels behave differently"; find "where the funnel is leaking, which channels are carrying weight"; pull together "CRM, marketing automation, ad platform, web analytics, and sales engagement data" (Salesforce, Marketo, Outreach, Chili Piper, Google Analytics); "Establish how we goal, measure, and optimize areas of marketing investment that do not yet have a consistent standard"; owns the "monthly CMO Data Review".Source
• Your websiteFor Businesses page (/business): the only quote path reads "Get an Active Insurance quote ... Not connected with a broker? We'll connect you with one of our trusted experts." The link leaves www for a 2024 form page on a separate marketing subdomain whose headline is "Get matched with a cyber insurance broker"; it cites "64% less claims than the industry average*" from the "Coalition 2023 Claims Report", is titled with the old line "Coalition – Cyber Risk, Solved", has no canonical tag, sets its share image to a placeholder address and its share URL to the broker appointment page (checked October 21, 2026).Source
• Your websiteWirespeed page: "992 ms" mean time to verdict, "80.2B" events and "99.9717%" noise reduction over 90 days, with See Demo, Schedule Consult and Free Trial. Reseller page: "Prove value in minutes with a 90-day historical triage audit" to "show prospects what MDR misses", pitch decks, a partner portal and a consultation form.Source

In Control, ask non-policyholders whether they have cyber cover. Those who do not get a plain-language summary of their top risks and an offer to be matched with a broker who already sees the same report. Share the scan with the broker (with consent) so the quote starts informed.

It closes the loop the Director of Product role describes: security signals feeding underwriting, starting before the policy exists.

• Brokers see it as lead poaching

  Only offer to businesses with no broker.

• Your websiteControl page: free for policyholders, "real-world claims data from protecting over 100,000 policyholders", Attack Surface Monitoring, Login Security, Cyber Health Rating, Third-Party Risk Management and Zero-Day Alerts; "could lead to reduced premiums"; a sign-up form for anyone. The enterprise page says "110,000 policyholders worldwide", "over 4,000 claims reported globally per year", and "Coalition Control is coming soon and not yet available for Active Cyber Insurance for Enterprise policies".Source
• HiringDirector of Product, Risk & Response (new role): joins Underwriting, Claims and Security into "one continuous feedback loop"; "Security signals from Control and Wirespeed should sharpen how we underwrite"; Control is "provided free to all 100,000+ policyholders, and it exists because reducing their exposure directly reduces our loss ratio".Source
• Your websiteFor Businesses page (/business): the only quote path reads "Get an Active Insurance quote ... Not connected with a broker? We'll connect you with one of our trusted experts." The link leaves www for a 2024 form page on a separate marketing subdomain whose headline is "Get matched with a cyber insurance broker"; it cites "64% less claims than the industry average*" from the "Coalition 2023 Claims Report", is titled with the old line "Coalition – Cyber Risk, Solved", has no canonical tag, sets its share image to a placeholder address and its share URL to the broker appointment page (checked October 21, 2026).Source
• Your websiteBroker IQ and Pitch Genius (blog, April 14, 2026): "automatic, client-ready presentations the moment you generate a quote"; "only 1 in 5" SMBs "has standalone cyber coverage"; "the most common reason deals fail to close isn't preference for a competitor — it's that the client, overwhelmed and unconvinced, chooses to buy nothing at all."Source

Build a partner kit: co-branded landing page, three emails, a webinar script and a one-page audit report template, plus a deal registration rule and a margin on audits that convert. Launch with ten VARs and track audit-to-close.

Partners sell what is easy to sell; a ready campaign with proof of missed alerts turns the audit into pipeline.

• Partners run audits but do not close

  Pay margin on closed deals only.

• HiringChannel Sales Manager (Channel & Alliances): drive "adoption and revenue for Coalition's Automated Detection and Response (ADR) platform, Wirespeed, through value-added resellers (VARs)"; "Build and execute partner go-to-market plans in collaboration with Sales and Marketing including campaigns, enablement, and co-selling motions"; partner events, webinars and trade shows; bonus for "developing partner onboarding, enablement, and incentive structures".Source
• Your websiteWirespeed page: "992 ms" mean time to verdict, "80.2B" events and "99.9717%" noise reduction over 90 days, with See Demo, Schedule Consult and Free Trial. Reseller page: "Prove value in minutes with a 90-day historical triage audit" to "show prospects what MDR misses", pitch decks, a partner portal and a consultation form.Source

Score policyholders on Control alerts, offer the highest-risk group a Wirespeed trial with a renewal benefit where underwriting allows, and measure claims frequency against a matched group.

It sells security where it matters most and turns cross-sell into a loss-ratio result.

• Inducement rules

  Clear every offer with legal by state.

• HiringDirector of Product, Risk & Response (new role): joins Underwriting, Claims and Security into "one continuous feedback loop"; "Security signals from Control and Wirespeed should sharpen how we underwrite"; Control is "provided free to all 100,000+ policyholders, and it exists because reducing their exposure directly reduces our loss ratio".Source
• Your websiteControl page: free for policyholders, "real-world claims data from protecting over 100,000 policyholders", Attack Surface Monitoring, Login Security, Cyber Health Rating, Third-Party Risk Management and Zero-Day Alerts; "could lead to reduced premiums"; a sign-up form for anyone. The enterprise page says "110,000 policyholders worldwide", "over 4,000 claims reported globally per year", and "Coalition Control is coming soon and not yet available for Active Cyber Insurance for Enterprise policies".Source
• Your websiteWirespeed page: "992 ms" mean time to verdict, "80.2B" events and "99.9717%" noise reduction over 90 days, with See Demo, Schedule Consult and Free Trial. Reseller page: "Prove value in minutes with a 90-day historical triage audit" to "show prospects what MDR misses", pitch decks, a partner portal and a consultation form.Source

Build a calculator from the 90-day audit: alerts handled, analyst hours saved, mean time to contain, and insurance relevance, exported as a two-page board-ready case. Use it in every major account deal.

Long enterprise cycles stall on internal justification; a shared case gives champions what they need.

• Inflated ROI claims

  Use the buyer's own audit data only.

• HiringThree Major Account Executive roles (North Central posted October 20, South East and West October 15, 2026): "close 3-year enterprise commitments in a competitive, incumbent-heavy market" with CISO, CIO, procurement, legal "and often the board"; "Build and defend a business case that speaks fluently to both risk reduction (CISO language) and ROI (CFO language)"; 6-9 month cycles, deals "upwards of $1M ARR".Source
• Your websiteWirespeed page: "992 ms" mean time to verdict, "80.2B" events and "99.9717%" noise reduction over 90 days, with See Demo, Schedule Consult and Free Trial. Reseller page: "Prove value in minutes with a 90-day historical triage audit" to "show prospects what MDR misses", pitch decks, a partner portal and a consultation form.Source
• HiringSoftware Engineer, AI Automation: "use AI to solve and automate manual work across Coalition"; "early workflows live in production"; "a Forward Deployed Engineer, pointed inward: your customers are other Coalition teams"; builds evals because "Nothing goes live on vibes". Executive Underwriter, Central (posted October 15, 2026): enterprise clients "~$1B+ revenue" and regular travel for "broker education".Source

Publish five Australian case studies or claims examples, an Australian claims-report summary, a local broker-match form, and a quarterly broker roadshow in Sydney, Melbourne, Brisbane and Perth.

Brokers and SMEs buy on local proof and local relationships.

• Thin local proof

  Start with anonymized claims examples.

• HiringAustralia Marketing Associate (contract, open, updated September 24, 2026): "support the growth of our insurance and security products in the Australian market"; "Help localize marketing campaigns, messaging, and content to support local market needs"; events, webinars and field marketing with "local GTM teams and Coalition's global marketing team".Source
• Your websiteSitemaps (3,966 URLs, read October 21, 2026): US pages plus en-CA, en-GB, fr-CA, de, AU, fr and Nordics sections. 940 of 945 en-CA pages and 733 of 758 en-GB pages repeat a US path (for example the same "10 costs your cyber insurance policy may not cover" post in /blog, /en-ca/blog and /en-gb/blog), each canonical to itself; none of the pages checked (US, UK and Australian homepages, Control in US and Canada, blog posts) carries hreflang tags, and the sitemap alternates cover three URLs, all en-US.Source
• News coverageMay 2026: Allianz Commercial moves its standalone commercial cyber business to Coalition as its exclusive global cyber partner, with long-term capacity and access to Allianz distribution; initial rollout in the US, UK, Canada, Australia, Germany, Denmark and Sweden.Source

Track first quote and first Pitch Genius proposal per new broker, send a 30-day sequence with one industry example, and have wholesalers and underwriters walk new brokers through one live client.

The first proposal is the habit; brokers who see a client respond keep quoting.

• Email fatigue

  Stop the sequence once a proposal is sent.

• Your websiteBroker IQ and Pitch Genius (blog, April 14, 2026): "automatic, client-ready presentations the moment you generate a quote"; "only 1 in 5" SMBs "has standalone cyber coverage"; "the most common reason deals fail to close isn't preference for a competitor — it's that the client, overwhelmed and unconvinced, chooses to buy nothing at all."Source
• HiringSoftware Engineer, AI Automation: "use AI to solve and automate manual work across Coalition"; "early workflows live in production"; "a Forward Deployed Engineer, pointed inward: your customers are other Coalition teams"; builds evals because "Nothing goes live on vibes". Executive Underwriter, Central (posted October 15, 2026): enterprise clients "~$1B+ revenue" and regular travel for "broker education".Source
• Your websiteHomepage: H1 "Protect against cyber and AI risk — with Active Insurance"; the two hero buttons are "Brokers: Get Appointed" and "Free Security Assessment" (no quote or find-a-broker button for businesses); "Policyholders experience 73% fewer claims*"; "130k+ clients"; "49% of the US Fortune 100 protected"; "A+ rating from AM Best"; "Up to $25M"; footnote links to a 2026 Cyber Claims Report; no social share image.Source

Run a quarterly claims-report webinar for brokers and one for business owners, cut each into short clips by industry, and retire or label the 2024 recordings.

Fresh data is the reason brokers attend and share; old dates undercut expertise.

• Low attendance

  Co-host with wholesalers.

• Public dataYouTube channel: 687 subscribers, 93 videos, about 43,000 views. No newsletter sign-up on the homepage, although the blog publishes a monthly "Risk Roundup". The webinar library (/resources/webinar) is 2024 recordings, last updated October 2025. 65 US case-study URLs, the newest dated April 2026, almost all incident stories.Source
• Your websiteHomepage: H1 "Protect against cyber and AI risk — with Active Insurance"; the two hero buttons are "Brokers: Get Appointed" and "Free Security Assessment" (no quote or find-a-broker button for businesses); "Policyholders experience 73% fewer claims*"; "130k+ clients"; "49% of the US Fortune 100 protected"; "A+ rating from AM Best"; "Up to $25M"; footnote links to a 2026 Cyber Claims Report; no social share image.Source
• Your websiteBroker IQ and Pitch Genius (blog, April 14, 2026): "automatic, client-ready presentations the moment you generate a quote"; "only 1 in 5" SMBs "has standalone cyber coverage"; "the most common reason deals fail to close isn't preference for a competitor — it's that the client, overwhelmed and unconvinced, chooses to buy nothing at all."Source

Add a one-field sign-up to the blog, Control and claims report pages, send the Roundup monthly with one broker and one business version, and track opens to quote requests.

An owned audience keeps brokers and businesses close between renewals.

• Low engagement

  Keep it short, five items.

• Public dataYouTube channel: 687 subscribers, 93 videos, about 43,000 views. No newsletter sign-up on the homepage, although the blog publishes a monthly "Risk Roundup". The webinar library (/resources/webinar) is 2024 recordings, last updated October 2025. 65 US case-study URLs, the newest dated April 2026, almost all incident stories.Source
• HiringMarketing Data Analyst (posted September 17, 2026): will "own the analytical point of view on marketing performance across Coalition's insurance and security businesses"; "The two funnels behave differently"; find "where the funnel is leaking, which channels are carrying weight"; pull together "CRM, marketing automation, ad platform, web analytics, and sales engagement data" (Salesforce, Marketo, Outreach, Chili Piper, Google Analytics); "Establish how we goal, measure, and optimize areas of marketing investment that do not yet have a consistent standard"; owns the "monthly CMO Data Review".Source

Publish a quarterly benchmark: share of companies by industry and size with exposed remote access, unpatched exploited CVEs and weak login settings, with a free check that compares a company to its peers and ends in Control sign-up or broker match.

Original data earns press and broker shares, and the comparison gives every business a reason to act.

• Misread as a scare tactic

  Lead with fixes, not fear.

• HiringSenior Product Manager, Scanning & Risk Data (posted October 6, 2026): owns "how we discover and understand a company's digital assets, technologies, vulnerabilities, and security posture" and "the experiences, APIs, and data products that make risk information useful to underwriters, security teams, analysts, and customers"; "Create simple, reusable ways for teams and customers to access and understand risk data".Source
• Your websiteControl page: free for policyholders, "real-world claims data from protecting over 100,000 policyholders", Attack Surface Monitoring, Login Security, Cyber Health Rating, Third-Party Risk Management and Zero-Day Alerts; "could lead to reduced premiums"; a sign-up form for anyone. The enterprise page says "110,000 policyholders worldwide", "over 4,000 claims reported globally per year", and "Coalition Control is coming soon and not yet available for Active Cyber Insurance for Enterprise policies".Source
• Your websiteExploit Scoring System at ess.coalitioninc.com: "Search 200,000+ CVEs"; the site has no sitemap or robots file (both return Access Denied), so individual CVE scores are hard for search engines to find.Source

Build an agent that watches unbound quotes, drafts the next step for the broker (a one-page client summary, an answer to a coverage question, a reminder before the quote expires), and lets underwriters approve it. Measure bind rate against quotes without it.

Most quotes go quiet rather than lost; timely, specific help moves them.

• Brokers dislike automation

  Send from the underwriter, with approval.

• HiringSoftware Engineer, AI Automation: "use AI to solve and automate manual work across Coalition"; "early workflows live in production"; "a Forward Deployed Engineer, pointed inward: your customers are other Coalition teams"; builds evals because "Nothing goes live on vibes". Executive Underwriter, Central (posted October 15, 2026): enterprise clients "~$1B+ revenue" and regular travel for "broker education".Source
• Your websiteBroker IQ and Pitch Genius (blog, April 14, 2026): "automatic, client-ready presentations the moment you generate a quote"; "only 1 in 5" SMBs "has standalone cyber coverage"; "the most common reason deals fail to close isn't preference for a competitor — it's that the client, overwhelmed and unconvinced, chooses to buy nothing at all."Source

Open a waitlist for risk managers, run a design partner group with ten enterprise policyholders, and launch Control for enterprise with features they ask for (subsidiaries, vendor monitoring, board reports).

Enterprise buyers judge Active Insurance by the active part; a waitlist turns a footnote into demand.

• Scope creep

  Ship to design partners first.

• Your websiteControl page: free for policyholders, "real-world claims data from protecting over 100,000 policyholders", Attack Surface Monitoring, Login Security, Cyber Health Rating, Third-Party Risk Management and Zero-Day Alerts; "could lead to reduced premiums"; a sign-up form for anyone. The enterprise page says "110,000 policyholders worldwide", "over 4,000 claims reported globally per year", and "Coalition Control is coming soon and not yet available for Active Cyber Insurance for Enterprise policies".Source
• News coverageMay 2026: Allianz Commercial moves its standalone commercial cyber business to Coalition as its exclusive global cyber partner, with long-term capacity and access to Allianz distribution; initial rollout in the US, UK, Canada, Australia, Germany, Denmark and Sweden.Source
• HiringSoftware Engineer, AI Automation: "use AI to solve and automate manual work across Coalition"; "early workflows live in production"; "a Forward Deployed Engineer, pointed inward: your customers are other Coalition teams"; builds evals because "Nothing goes live on vibes". Executive Underwriter, Central (posted October 15, 2026): enterprise clients "~$1B+ revenue" and regular travel for "broker education".Source

Publish an indexable page per scored CVE with its score history, a plain explanation and a Zero-Day Alerts sign-up, with a sitemap and links from Security Labs posts.

CVE searches are frequent and high intent, and each page is a door to Control and Wirespeed.

• Thin pages

  Show score history and context.

• Your websiteExploit Scoring System at ess.coalitioninc.com: "Search 200,000+ CVEs"; the site has no sitemap or robots file (both return Access Denied), so individual CVE scores are hard for search engines to find.Source
• Your websiteControl page: free for policyholders, "real-world claims data from protecting over 100,000 policyholders", Attack Surface Monitoring, Login Security, Cyber Health Rating, Third-Party Risk Management and Zero-Day Alerts; "could lead to reduced premiums"; a sign-up form for anyone. The enterprise page says "110,000 policyholders worldwide", "over 4,000 claims reported globally per year", and "Coalition Control is coming soon and not yet available for Active Cyber Insurance for Enterprise policies".Source
• HiringSenior Product Manager, Scanning & Risk Data (posted October 6, 2026): owns "how we discover and understand a company's digital assets, technologies, vulnerabilities, and security posture" and "the experiences, APIs, and data products that make risk information useful to underwriters, security teams, analysts, and customers"; "Create simple, reusable ways for teams and customers to access and understand risk data".Source

Cut each case study into a 60-second clip with a broker-branded end card, offer them in Broker IQ, and track shares and quotes from them.

Brokers reach far more businesses than Coalition's channel does.

• Client confidentiality

  Use only approved stories.

• Public dataYouTube channel: 687 subscribers, 93 videos, about 43,000 views. No newsletter sign-up on the homepage, although the blog publishes a monthly "Risk Roundup". The webinar library (/resources/webinar) is 2024 recordings, last updated October 2025. 65 US case-study URLs, the newest dated April 2026, almost all incident stories.Source
• Your websiteBroker IQ and Pitch Genius (blog, April 14, 2026): "automatic, client-ready presentations the moment you generate a quote"; "only 1 in 5" SMBs "has standalone cyber coverage"; "the most common reason deals fail to close isn't preference for a competitor — it's that the client, overwhelmed and unconvinced, chooses to buy nothing at all."Source

Build an agent that drafts the UK, Canadian and Australian versions of each campaign (spelling, licences, local proof, currency) for a local marketer to approve, starting with the Australia associate.

Faster localization means each market gets every campaign, not just some.

• Compliance wording

  Legal-approved phrases only.

• HiringSoftware Engineer, AI Automation: "use AI to solve and automate manual work across Coalition"; "early workflows live in production"; "a Forward Deployed Engineer, pointed inward: your customers are other Coalition teams"; builds evals because "Nothing goes live on vibes". Executive Underwriter, Central (posted October 15, 2026): enterprise clients "~$1B+ revenue" and regular travel for "broker education".Source
• HiringAustralia Marketing Associate (contract, open, updated September 24, 2026): "support the growth of our insurance and security products in the Australian market"; "Help localize marketing campaigns, messaging, and content to support local market needs"; events, webinars and field marketing with "local GTM teams and Coalition's global marketing team".Source
• Your websiteSitemaps (3,966 URLs, read October 21, 2026): US pages plus en-CA, en-GB, fr-CA, de, AU, fr and Nordics sections. 940 of 945 en-CA pages and 733 of 758 en-GB pages repeat a US path (for example the same "10 costs your cyber insurance policy may not cover" post in /blog, /en-ca/blog and /en-gb/blog), each canonical to itself; none of the pages checked (US, UK and Australian homepages, Control in US and Canada, blog posts) carries hreflang tags, and the sitemap alternates cover three URLs, all en-US.Source