CocoaTown growth playbook

Rebuild the page from the live products, not typed prices: a table by machine (new name and old name), with each kit's live price, what it contains and an add-to-cart button. Add the ALPHA200 and any other missing kits, fix the 12SLTA link, and add a line for buyers ordering a new machine: "Add the matching kit now, shipping barely changes."

Owners of a $660 to $13,500 machine buy parts for years. A page that shows the right price and the right kit for their machine, one click from checkout, turns a support email into an order and avoids the trust hit of a price that jumps in the cart.

[ ] Professional Level $360 -> $375
[ ] Commercial Level $480 -> $540
[ ] 12SL / 12SLTA conical $205 -> $210
[ ] 12SL / 12SLTA conical + cylindrical $250 -> $260
[ ] ECGC-12SQSS (ALPHA12) conical and cylindrical $190 -> $200
[ ] ECGC-12SQSS (ALPHA12) both stones $240 -> $250
[ ] ECGC-65E (ALPHA100) $400 -> $450
[ ] Add ALPHA200 kit $470
[ ] Fix 12SLTA conical link (404)
[ ] Show new and old model names

• Customers saw the lower price

  Honor the page price for orders placed this month, then update.

• Prices change again

  Live product blocks stop the page drifting.

• Your websiteMaintenance Kits page ("5 years worth of spare parts", checked October 20, 2026) lists Professional Level $360, Commercial Level $480, 12SL and 12SLTA kits $205 and $250, ECGC-12SQSS kits $190, $190 and $240, and the ECGC-65E grinder kit $400. The same kits cost $375, $540, $210 and $260, $200, $200 and $250, and $450 in the store.Source
• Your websiteThe Maintenance Kits page names machines only by their old model numbers (ECGC-12SQSS, ECGC-65E), leaves out the ALPHA200 kit ($470) sold in the store, and its link to the 12SLTA conical-stones kit (/products/maintenance-kit-melanger-ecgc-12slta) returns 404; the live product is at /products/maintenance-kit-for-melanger-ecgc-12slta. The page says buying a kit with a machine adds "no significant change in the S&H".Source
• Your websiteCatalogue (124 products, checked October 20, 2026): complete kits from $5,500 (Entry) to $51,500 (Commercial Deluxe); ALPHA100 grinder $12,500-$13,500; ALPHA12 melanger $1,540-$1,650; 12SLTA melanger $660; Abi 10 from $400; maintenance kits $200-$540; 93 of the 124 products have no product type set.Source
• Your websiteALPHA12 product page: "The ALPHA12 (previously known as ECGC-12SQSS) Melanger is the smaller version of the ALPHA100 (ECGC-65A) Grinder". In the catalogue, 13 product titles still use "12SQSS" and 7 use "ALPHA12" for the same machine's parts. A store search for "ALPHA12" returns ten results that include the Professional Kit and the Chocokneader but none of the three ALPHA12 maintenance kits, which are titled "12SQSS".Source

Put both names in every part title ("Conical Rollers - ALPHA12 (ECGC-12SQSS)"), add a "Fits" field with every compatible machine, and build one parts page per machine linked from its product page and the order confirmation. Fix /pages/parts-accessories, which shows an error.

Parts and wear items are repeat revenue from machines that last 10-15 years. Making them findable under either name raises parts orders and cuts support time.

• Long titles

  Put the old name in brackets at the end.

• Your websiteALPHA12 product page: "The ALPHA12 (previously known as ECGC-12SQSS) Melanger is the smaller version of the ALPHA100 (ECGC-65A) Grinder". In the catalogue, 13 product titles still use "12SQSS" and 7 use "ALPHA12" for the same machine's parts. A store search for "ALPHA12" returns ten results that include the Professional Kit and the Chocokneader but none of the three ALPHA12 maintenance kits, which are titled "12SQSS".Source
• Your websiteParts naming for the big grinder is mixed too: "ALPHA100 Grinder" and "ALPHA100 Grinder Maintenance Kit" sit next to "Roller Stones for ECGC-65E Grinder", "Tension Gauge Mechanism for ECGC-65E" and "Link Belt Set of 2 - Alpha 100(ECGC-65A/E) Grinder"; /pages/parts-accessories showed "Something went wrong" when loaded.Source
• Your websiteCatalogue (124 products, checked October 20, 2026): complete kits from $5,500 (Entry) to $51,500 (Commercial Deluxe); ALPHA100 grinder $12,500-$13,500; ALPHA12 melanger $1,540-$1,650; 12SLTA melanger $660; Abi 10 from $400; maintenance kits $200-$540; 93 of the 124 products have no product type set.Source
• Customer reviewsHomepage testimonials: a nut butter maker has used the same CocoaTown machines since 2012 ("the single best piece investment we made"); a Scottish maker's two melangers from 2011 were still working 11 years later; Winky Farms runs two Abi10 grinders in East Africa; a maker owns 8 machines, "all bought used", one over 15 years old. Product pages carry few reviews: ALPHA12 (2), 12SLTA (3), deluxe winnower (1).Source

Have native speakers who know chocolate making correct the top 20 products and the kit pages in Spanish and French, with a short glossary (melanger, wiper, drum, roller stones, winnower, nibs). Add Portuguese later for Brazil. Add "Hablamos español" to the chat and quote form.

Buyers spending thousands on equipment judge the company by its pages. Correct technical language in their language builds trust and search visibility in origin countries.

• Cost of translating 124 products

  Start with the 20 that sell most.

• Your websiteSpanish and French storefronts (/es, /fr): the Spanish ALPHA12 page calls the mini drum a "mini batería" and the stainless steel wiper "limpiaparabrisas de acero inoxidable" (a windshield wiper), and opens "Escuchamos a nuestros clientes y se le ocurrió una solución"; the French page still calls the machine "ECGC-12SQSS" and "the smaller version of the ECGC-65A grinder".Source
• Your websiteHomepage: "Pioneering Craft Chocolate Technology"; equipment categories Roasters, Crackers & Winnowers, Melangers/Grinders, Temperers, Full Production Lines, Bundles, Maintenance Kits, Parts; a "Find Your Perfect Chocolate-Making Machine!" quiz; the site description says CocoaTown has "created chocopreneurs in more than 100 countries".Source
• Your websiteAbout page: CocoaTown has worked since 2005, "What began in an Atlanta garage has transformed into a global movement empowering chocolate entrepreneurs across more than 100 countries"; the vision is "a complete ecosystem of tools, training, and support for makers". The sitemap has pages on farmer stories, economic uplift, Georgia export awards and EXIM.Source

Mark the Mexico course as past, and turn each workshop page into a waitlist with the next planned month. Email the waitlist when dates open, with an equipment bundle offer for attendees.

Workshops are a strong path to equipment sales, and a waitlist keeps that demand instead of losing it.

• Someone bought the past course

  Check orders and refund or rebook.

• Your websiteCourses for sale: "Curso de chocolate del grano a la barra en México" ($330), dated September 8-10, 2025, can still be added to cart; "Bean To Bar Workshop - United States" ($1,650) and "Bean To Bar Bootcamp - India" ($1,375) are sold out with no next date shown.Source
• Your websiteEducation: a quiz recommends past webinars; a 2024 webinar series and workshops; a paid "Care & Maintenance for ECGC-65A - ECGC-65E Grinders" webinar product at $55; blog posts introduce webinar presenters.Source

Replace each embed with a thumbnail that loads the player on click, or move most videos to a videos page and keep one on the homepage. Recheck PageSpeed after.

A lighter homepage helps visitors on slow networks see products and the quiz, and costs nothing.

• Fewer video plays

  Track plays; thumbnails usually keep intent.

• Google PageSpeedHomepage: mobile score 33, the largest content appears after 25 s in Google's phone test and the page downloads 11.8 MB, of which 9.7 MB is YouTube (10 embedded videos on the homepage); "Reduce unused JavaScript" could save about 8.2 s. Real visitors (Chrome UX Report) pass Core Web Vitals, with LCP 1.6 s.Source
• YouTubeThe CocoaTown YouTube channel has 2,570 subscribers, 182 videos and 212,857 views; the site has "How-To Videos", "Equipment videos" and "Cocoatown videos" pages.Source
• Your websiteHomepage: "Pioneering Craft Chocolate Technology"; equipment categories Roasters, Crackers & Winnowers, Melangers/Grinders, Temperers, Full Production Lines, Bundles, Maintenance Kits, Parts; a "Find Your Perfect Chocolate-Making Machine!" quiz; the site description says CocoaTown has "created chocopreneurs in more than 100 countries".Source

Add the right kit as a one-click add-on on each machine and complete-kit page and in the cart, with the shipping saving spelled out ("Save on shipping parts later").

It raises order value at the moment of purchase and reduces downtime for the customer later.

• Higher price at checkout

  Show the kit as optional with the saving.

• Your websiteThe Maintenance Kits page names machines only by their old model numbers (ECGC-12SQSS, ECGC-65E), leaves out the ALPHA200 kit ($470) sold in the store, and its link to the 12SLTA conical-stones kit (/products/maintenance-kit-melanger-ecgc-12slta) returns 404; the live product is at /products/maintenance-kit-for-melanger-ecgc-12slta. The page says buying a kit with a machine adds "no significant change in the S&H".Source
• Your websiteCatalogue (124 products, checked October 20, 2026): complete kits from $5,500 (Entry) to $51,500 (Commercial Deluxe); ALPHA100 grinder $12,500-$13,500; ALPHA12 melanger $1,540-$1,650; 12SLTA melanger $660; Abi 10 from $400; maintenance kits $200-$540; 93 of the 124 products have no product type set.Source
• Your websiteMaintenance Kits page ("5 years worth of spare parts", checked October 20, 2026) lists Professional Level $360, Commercial Level $480, 12SL and 12SLTA kits $205 and $250, ECGC-12SQSS kits $190, $190 and $240, and the ECGC-65E grinder kit $400. The same kits cost $375, $540, $210 and $260, $200, $200 and $250, and $450 in the store.Source

Tag each customer by machine and purchase date, and send emails at the usual replacement points for belts, wipers and stones, with the right parts and a maintenance video. Include the "5-year kit" as an option.

Timely reminders turn wear into planned orders and reduce downtime that hurts the maker's business.

• Old customer data is incomplete

  Ask customers to register their machine.

• Tech checkThe store runs on Shopify with Klaviyo (verified on the domain), a newsletter sign-up, Tawk.to live chat, and Shop Pay, Apple Pay and Venmo at checkout; it ships internationally.Source
• Customer reviewsHomepage testimonials: a nut butter maker has used the same CocoaTown machines since 2012 ("the single best piece investment we made"); a Scottish maker's two melangers from 2011 were still working 11 years later; Winky Farms runs two Abi10 grinders in East Africa; a maker owns 8 machines, "all bought used", one over 15 years old. Product pages carry few reviews: ALPHA12 (2), 12SLTA (3), deluxe winnower (1).Source
• Your websiteThe Maintenance Kits page names machines only by their old model numbers (ECGC-12SQSS, ECGC-65E), leaves out the ALPHA200 kit ($470) sold in the store, and its link to the 12SLTA conical-stones kit (/products/maintenance-kit-melanger-ecgc-12slta) returns 404; the live product is at /products/maintenance-kit-for-melanger-ecgc-12slta. The page says buying a kit with a machine adds "no significant change in the S&H".Source

Buy back or trade in older machines toward new ones, refurbish them in Alpharetta, and sell them as certified pre-owned with a short warranty and a maintenance kit. List them on a "Certified pre-owned" collection.

It wins first-time makers who can't afford new, keeps used buyers in the parts and support ecosystem, and gives owners a reason to upgrade.

• Cannibalizing new sales

  Price pre-owned for makers who would not buy new.

• Customer reviewsHomepage testimonials: a nut butter maker has used the same CocoaTown machines since 2012 ("the single best piece investment we made"); a Scottish maker's two melangers from 2011 were still working 11 years later; Winky Farms runs two Abi10 grinders in East Africa; a maker owns 8 machines, "all bought used", one over 15 years old. Product pages carry few reviews: ALPHA12 (2), 12SLTA (3), deluxe winnower (1).Source
• Your websiteCatalogue (124 products, checked October 20, 2026): complete kits from $5,500 (Entry) to $51,500 (Commercial Deluxe); ALPHA100 grinder $12,500-$13,500; ALPHA12 melanger $1,540-$1,650; 12SLTA melanger $660; Abi 10 from $400; maintenance kits $200-$540; 93 of the 124 products have no product type set.Source
• Your websiteMaintenance Kits page ("5 years worth of spare parts", checked October 20, 2026) lists Professional Level $360, Commercial Level $480, 12SL and 12SLTA kits $205 and $250, ECGC-12SQSS kits $190, $190 and $240, and the ECGC-65E grinder kit $400. The same kits cost $375, $540, $210 and $260, $200, $200 and $250, and $450 in the store.Source

Add an "as low as" monthly estimate and the international 35/35/30 plan on each kit and large machine page, linked to the financing page and quote form.

Monthly cost helps founders say yes to equipment that otherwise feels out of reach.

• Payment estimates mislead

  Say "estimate, subject to approval".

• Your websiteFinancing page: US and Canada buyers can use APPROVE, which matches them with multiple lenders; card buyers can pay in installments with PayPal Pay Later or Shop Pay; buyers outside the US and Canada can pay in 3 installments "if approved by EXIM Bank insurance" (35% at purchase, 35% on day 30, 30% on day 60).Source
• Your websiteCatalogue (124 products, checked October 20, 2026): complete kits from $5,500 (Entry) to $51,500 (Commercial Deluxe); ALPHA100 grinder $12,500-$13,500; ALPHA12 melanger $1,540-$1,650; 12SLTA melanger $660; Abi 10 from $400; maintenance kits $200-$540; 93 of the 124 products have no product type set.Source

Turn that into a planner: target output, budget and products go in; a recommended line, cost, financing and a production plan come out as a PDF, with a "Request this quote" button.

Planning tools attract founders early and hand sales a qualified, specific request.

• Over-simple advice

  Offer a call for complex plans.

• Your websiteThe site already has a "Micro batch equipment specifications & cost components" page, a quote request form, an order form, a "Schedule meeting" page and finance-themed blog posts such as "Know your Finance. Grow your business."Source
• Your websiteHomepage: "Pioneering Craft Chocolate Technology"; equipment categories Roasters, Crackers & Winnowers, Melangers/Grinders, Temperers, Full Production Lines, Bundles, Maintenance Kits, Parts; a "Find Your Perfect Chocolate-Making Machine!" quiz; the site description says CocoaTown has "created chocopreneurs in more than 100 countries".Source
• Your websiteFinancing page: US and Canada buyers can use APPROVE, which matches them with multiple lenders; card buyers can pay in installments with PayPal Pay Later or Shop Pay; buyers outside the US and Canada can pay in 3 installments "if approved by EXIM Bank insurance" (35% at purchase, 35% on day 30, 30% on day 60).Source

Build the nut butter page out: that customer's story, batch sizes and times per machine, a tahini and almond butter recipe, and the right kit. Run small search ads for "nut butter grinder" and "stone grinder for tahini".

Nut butter makers are a larger market than bean-to-bar, and the machines are the same.

• Spectra competes on price

  Lead with durability and support.

• Your website"Equipment for Foodpreneurs - For Nut Butters / Nut milks" collects the Mini Pregrinder ($200), Abi 10, CocoaT5, 12SL, 12SLTA and ALPHA12 melangers; the site description lists "nut butters, tahini, hummus and other gourmet foods".Source
• Customer reviewsHomepage testimonials: a nut butter maker has used the same CocoaTown machines since 2012 ("the single best piece investment we made"); a Scottish maker's two melangers from 2011 were still working 11 years later; Winky Farms runs two Abi10 grinders in East Africa; a maker owns 8 machines, "all bought used", one over 15 years old. Product pages carry few reviews: ALPHA12 (2), 12SLTA (3), deluxe winnower (1).Source
• Competitor researchRivals' own homepages: Spectra Melangers, an "Online Store for all Spectra Melangers" (cocoa, chocolate and nut butter stone grinders) shipping to the USA, UK, Canada, Australia, Japan and more; Selmi group, Italian "machines for processing chocolate and nuts"; Chocolate Alchemy, chocolate-making kits, beans and teaching for home and small makers.See the research Source

With permission, publish a map of makers using CocoaTown equipment, with links to their shops and the machines they use. Invite listed makers to share it, and add a referral reward for makers who bring new buyers.

Proof by place persuades buyers ("someone in my country uses this"), and the map earns links from makers' own sites.

• Privacy

  List only those who agree.

• Your websiteAbout page: CocoaTown has worked since 2005, "What began in an Atlanta garage has transformed into a global movement empowering chocolate entrepreneurs across more than 100 countries"; the vision is "a complete ecosystem of tools, training, and support for makers". The sitemap has pages on farmer stories, economic uplift, Georgia export awards and EXIM.Source
• Your websiteHomepage: "Pioneering Craft Chocolate Technology"; equipment categories Roasters, Crackers & Winnowers, Melangers/Grinders, Temperers, Full Production Lines, Bundles, Maintenance Kits, Parts; a "Find Your Perfect Chocolate-Making Machine!" quiz; the site description says CocoaTown has "created chocopreneurs in more than 100 countries".Source
• Customer reviewsHomepage testimonials: a nut butter maker has used the same CocoaTown machines since 2012 ("the single best piece investment we made"); a Scottish maker's two melangers from 2011 were still working 11 years later; Winky Farms runs two Abi10 grinders in East Africa; a maker owns 8 machines, "all bought used", one over 15 years old. Product pages carry few reviews: ALPHA12 (2), 12SLTA (3), deluxe winnower (1).Source

Make one playlist per machine (setup, use, cleaning, part replacement) and show it on each machine and part page, loaded on click.

Video answers questions before purchase and cuts support calls after.

• Old videos show old names

  Add titles with new names.

• YouTubeThe CocoaTown YouTube channel has 2,570 subscribers, 182 videos and 212,857 views; the site has "How-To Videos", "Equipment videos" and "Cocoatown videos" pages.Source
• Your websiteALPHA12 product page: "The ALPHA12 (previously known as ECGC-12SQSS) Melanger is the smaller version of the ALPHA100 (ECGC-65A) Grinder". In the catalogue, 13 product titles still use "12SQSS" and 7 use "ALPHA12" for the same machine's parts. A store search for "ALPHA12" returns ten results that include the Professional Kit and the Chocokneader but none of the three ALPHA12 maintenance kits, which are titled "12SQSS".Source
• Google PageSpeedHomepage: mobile score 33, the largest content appears after 25 s in Google's phone test and the page downloads 11.8 MB, of which 9.7 MB is YouTube (10 embedded videos on the homepage); "Reduce unused JavaScript" could save about 8.2 s. Real visitors (Chrome UX Report) pass Core Web Vitals, with LCP 1.6 s.Source

Email past buyers by machine and ask for a short review with a photo, offering a parts credit. Move the homepage testimonials onto the matching product pages.

Product-page reviews from long-time owners answer the durability question at the moment of purchase.

• Incentive rules

  Ask for honest reviews, credit for any review.

• Customer reviewsHomepage testimonials: a nut butter maker has used the same CocoaTown machines since 2012 ("the single best piece investment we made"); a Scottish maker's two melangers from 2011 were still working 11 years later; Winky Farms runs two Abi10 grinders in East Africa; a maker owns 8 machines, "all bought used", one over 15 years old. Product pages carry few reviews: ALPHA12 (2), 12SLTA (3), deluxe winnower (1).Source
• Competitor researchRivals' own homepages: Spectra Melangers, an "Online Store for all Spectra Melangers" (cocoa, chocolate and nut butter stone grinders) shipping to the USA, UK, Canada, Australia, Japan and more; Selmi group, Italian "machines for processing chocolate and nuts"; Chocolate Alchemy, chocolate-making kits, beans and teaching for home and small makers.See the research Source
• Tech checkThe store runs on Shopify with Klaviyo (verified on the domain), a newsletter sign-up, Tawk.to live chat, and Shop Pay, Apple Pay and Venmo at checkout; it ships internationally.Source

Package an origin-processing line (roaster, cracker, winnower, melangers, temperer, training) with EXIM terms and training, and present it to cooperatives, export agencies and development programs.

One program deal can equal dozens of individual sales and fits the company's mission.

• Long procurement cycles

  Run alongside regular sales.

• Your websiteAbout page: CocoaTown has worked since 2005, "What began in an Atlanta garage has transformed into a global movement empowering chocolate entrepreneurs across more than 100 countries"; the vision is "a complete ecosystem of tools, training, and support for makers". The sitemap has pages on farmer stories, economic uplift, Georgia export awards and EXIM.Source
• Your websiteFinancing page: US and Canada buyers can use APPROVE, which matches them with multiple lenders; card buyers can pay in installments with PayPal Pay Later or Shop Pay; buyers outside the US and Canada can pay in 3 installments "if approved by EXIM Bank insurance" (35% at purchase, 35% on day 30, 30% on day 60).Source
• Your websiteCatalogue (124 products, checked October 20, 2026): complete kits from $5,500 (Entry) to $51,500 (Commercial Deluxe); ALPHA100 grinder $12,500-$13,500; ALPHA12 melanger $1,540-$1,650; 12SLTA melanger $660; Abi 10 from $400; maintenance kits $200-$540; 93 of the 124 products have no product type set.Source

Run a regular Spanish program: online modules, an in-person course each year in Latin America, and a Spanish equipment advisor. Bundle equipment offers for graduates.

Education builds trust before a large purchase, and a Spanish program sets CocoaTown apart in origin markets.

• Low enrollment

  Start online and small.

• Your websiteCourses for sale: "Curso de chocolate del grano a la barra en México" ($330), dated September 8-10, 2025, can still be added to cart; "Bean To Bar Workshop - United States" ($1,650) and "Bean To Bar Bootcamp - India" ($1,375) are sold out with no next date shown.Source
• Your websiteSpanish and French storefronts (/es, /fr): the Spanish ALPHA12 page calls the mini drum a "mini batería" and the stainless steel wiper "limpiaparabrisas de acero inoxidable" (a windshield wiper), and opens "Escuchamos a nuestros clientes y se le ocurrió una solución"; the French page still calls the machine "ECGC-12SQSS" and "the smaller version of the ECGC-65A grinder".Source
• Your websiteEducation: a quiz recommends past webinars; a 2024 webinar series and workshops; a paid "Care & Maintenance for ECGC-65A - ECGC-65E Grinders" webinar product at $55; blog posts introduce webinar presenters.Source

Certify a service partner in each key region (Latin America, West Africa, Europe, India) to stock parts and repair machines, trained by CocoaTown, with a referral fee.

Local service lowers the risk of buying from a US maker and keeps parts sales flowing.

• Quality varies

  Certify and audit each partner.

• Your websiteAbout page: CocoaTown has worked since 2005, "What began in an Atlanta garage has transformed into a global movement empowering chocolate entrepreneurs across more than 100 countries"; the vision is "a complete ecosystem of tools, training, and support for makers". The sitemap has pages on farmer stories, economic uplift, Georgia export awards and EXIM.Source
• Customer reviewsHomepage testimonials: a nut butter maker has used the same CocoaTown machines since 2012 ("the single best piece investment we made"); a Scottish maker's two melangers from 2011 were still working 11 years later; Winky Farms runs two Abi10 grinders in East Africa; a maker owns 8 machines, "all bought used", one over 15 years old. Product pages carry few reviews: ALPHA12 (2), 12SLTA (3), deluxe winnower (1).Source
• Your websiteThe Maintenance Kits page names machines only by their old model numbers (ECGC-12SQSS, ECGC-65E), leaves out the ALPHA200 kit ($470) sold in the store, and its link to the 12SLTA conical-stones kit (/products/maintenance-kit-melanger-ecgc-12slta) returns 404; the live product is at /products/maintenance-kit-for-melanger-ecgc-12slta. The page says buying a kit with a machine adds "no significant change in the S&H".Source

Let owners register each machine by serial number, see the right parts, manuals, videos and warranty, and book support. Registration also captures used-machine owners.

Knowing every machine in the field drives parts sales, service and upgrade offers.

• Low registration

  Offer a parts discount for registering.

• Your websiteALPHA12 product page: "The ALPHA12 (previously known as ECGC-12SQSS) Melanger is the smaller version of the ALPHA100 (ECGC-65A) Grinder". In the catalogue, 13 product titles still use "12SQSS" and 7 use "ALPHA12" for the same machine's parts. A store search for "ALPHA12" returns ten results that include the Professional Kit and the Chocokneader but none of the three ALPHA12 maintenance kits, which are titled "12SQSS".Source
• Customer reviewsHomepage testimonials: a nut butter maker has used the same CocoaTown machines since 2012 ("the single best piece investment we made"); a Scottish maker's two melangers from 2011 were still working 11 years later; Winky Farms runs two Abi10 grinders in East Africa; a maker owns 8 machines, "all bought used", one over 15 years old. Product pages carry few reviews: ALPHA12 (2), 12SLTA (3), deluxe winnower (1).Source
• Tech checkThe store runs on Shopify with Klaviyo (verified on the domain), a newsletter sign-up, Tawk.to live chat, and Shop Pay, Apple Pay and Venmo at checkout; it ships internationally.Source

Preselect the variant from the shipping country, show "Matches your country: 220 V / 50 Hz" next to the button, and warn when a buyer chooses a mismatch.

It prevents costly mistakes and removes a moment of doubt for international buyers.

• Buyers in mixed-voltage countries

  Show the warning but allow the choice.

• Your websiteMachines are sold in 110 V and 220 V, 50 Hz and 60 Hz variants, and a separate "Country wise Voltage & Frequency" page lists each country's voltage, frequency and plug type for buyers to check by hand.Source
• Your websiteCatalogue (124 products, checked October 20, 2026): complete kits from $5,500 (Entry) to $51,500 (Commercial Deluxe); ALPHA100 grinder $12,500-$13,500; ALPHA12 melanger $1,540-$1,650; 12SLTA melanger $660; Abi 10 from $400; maintenance kits $200-$540; 93 of the 124 products have no product type set.Source

Make one media page with logos, dates and short quotes linking to each source, redirect the old pages to it, and keep the few that are original interviews.

One strong press page is better proof, and fewer thin pages help the product pages in search.

• Losing old links

  Redirect each one.

• Your websiteThe sitemap holds 859 URLs, including about 40 press articles stored as separate pages (Georgia export awards, FCIA awards, interviews), 198 blog posts and an agents.md file that tells AI shopping agents how to browse and check out on the store.Source
• Your websiteAbout page: CocoaTown has worked since 2005, "What began in an Atlanta garage has transformed into a global movement empowering chocolate entrepreneurs across more than 100 countries"; the vision is "a complete ecosystem of tools, training, and support for makers". The sitemap has pages on farmer stories, economic uplift, Georgia export awards and EXIM.Source

Fill product types, add structured specs (capacity in kg, voltage, motor, dimensions, "fits" machines) as product fields, and use both model names. Then test what assistants answer for "best melanger for 5 kg batches".

When buyers ask assistants for equipment, clear specs decide which product is suggested.

• Specs inconsistent

  Have the technical team check each.

• Your websiteThe sitemap holds 859 URLs, including about 40 press articles stored as separate pages (Georgia export awards, FCIA awards, interviews), 198 blog posts and an agents.md file that tells AI shopping agents how to browse and check out on the store.Source
• Your websiteCatalogue (124 products, checked October 20, 2026): complete kits from $5,500 (Entry) to $51,500 (Commercial Deluxe); ALPHA100 grinder $12,500-$13,500; ALPHA12 melanger $1,540-$1,650; 12SLTA melanger $660; Abi 10 from $400; maintenance kits $200-$540; 93 of the 124 products have no product type set.Source
• Your websiteALPHA12 product page: "The ALPHA12 (previously known as ECGC-12SQSS) Melanger is the smaller version of the ALPHA100 (ECGC-65A) Grinder". In the catalogue, 13 product titles still use "12SQSS" and 7 use "ALPHA12" for the same machine's parts. A store search for "ALPHA12" returns ten results that include the Professional Kit and the Chocokneader but none of the three ALPHA12 maintenance kits, which are titled "12SQSS".Source