Code3 is hiring a Head of Marketing to give "a clear and differentiated answer to why Code3 and why now". That answer already has a slot on the site: the footer on every page links to "Approach" and "Emerging Startups", and the homepage has an "Our Approach" heading. Both pages return "404 - Not Found", and both URLs are still in the sitemap, so search engines and AI assistants keep finding the dead pages. A prospect checking how Code3 works, or a founder checking whether Code3 takes startups, lands on an error.
First action
Redirect /approach/ and /emerging-startups/ to live pages today, then draft the Approach page.
How to measure it
Contact-form starts from the two pages
- Now
- –
- Target
- 40 a quarter
- By
- 90 days
Steps
Stop the errors
Temporary 301s from both URLs to the homepage approach section and the B2B page.
Web developer 1 hour
Clean the sitemap
Drop the two URLs until the pages return, then re-add them.
Web developer 1 hour
Write Approach
The integrated model, the diagnostic and three proof points in plain words.
Head of Marketing 1 week
Define the startup offer
Who qualifies, what is included, what it costs to start.
Head of Growth 3 days
Publish both pages
With a short form that tags the lead as Approach or Startup.
Web developer 2 days
Link them
From the homepage "Our Approach" heading, the contact page and sales emails.
Head of Marketing 1 day
Measure
Visits, form starts and pipeline from each page in Salesforce.
Head of Growth monthly
Why it works
Republish both pages this month. Approach: the integrated Connections, Creative, Commerce and Measurement model in one page, the "full body diagnostic" Code3 uses on stalled brands, the industry-team structure, and three proof points (Chipotle's 7+ years and 3x ROAS, The Sill's 150% revenue growth, the Amazon 108% branded search lift). Emerging Startups: who qualifies (for example under $25k a month in ad spend, which the contact form already asks), what a starter engagement includes, one startup case study, and a short form. Until the pages are live, redirect both URLs to the closest live page and remove them from the sitemap.
Positioning that lives only in a deck cannot be found, cited or shared. These two URLs are linked site-wide, so fixing them turns every page into a path to the "why Code3" story, and the startup page gives the smallest leads a home instead of a dead end.
Ready to use
ChecklistApproach page outline
[ ] One-line answer to "why Code3, why now" [ ] Connections, Creative, Commerce, Measurement working as one team [ ] The full body diagnostic in five steps [ ] Industry teams and what each knows [ ] Three numbers: Chipotle 3x ROAS, The Sill +150% revenue, +108% branded search [ ] Independent, no holdco media deals [ ] One call to action: book a diagnostic
Risks and how to handle them
A generic "approach" page
Lead with the diagnostic and real numbers, not adjectives.
Startup leads dilute the pipeline
Give them a fixed starter package so they do not take pitch time.
Evidence
- Your websiteThe footer on every page links to "Approach" (/approach/) and "Emerging Startups" (/emerging-startups/); both return "404 - Not Found" (checked October 21, 2026), and both URLs are still listed in the page sitemap. The homepage section heading "Our Approach" has no page behind it.Source
- HiringHead of Marketing (posted October 16, 2026, reporting to the Chief Revenue Officer): "define what Code3 should be known for", create "a clear and differentiated answer to why Code3 and why now", build "thought leadership and proprietary IP", "executive visibility programs", "an account-based marketing strategy", events (executive dinners, roundtables, webinars), and turn client work into "case studies, awards, PR opportunities and co-marketing programs", measured on "awareness, engagement, account penetration and marketing-influenced revenue", with "a lean internal team".Source
- Your websiteHomepage: "We Unlock the Code to Your Brand's Growth"; "an independent growth agency" where "strategy, media, commerce, creative, and measurement work together"; Chipotle "A 7+ year partnership" (260% increase in spend, 3x increase in ROAS); The Sill "150% Increase in Revenue Growth YoY"; AmLactin "21% Growth"; teams "grouped by industry" (Food & Beverage, Retail & Fashion, Home & Entertainment, Health & Beauty, Lead Generation). There is no newsletter sign-up on the homepage or on articles.Source
- Your websiteAmazon session page "Keys to Unboxing Revitalized Growth": a recorded talk by Code3's Senior Director of Growth with downloadable slides, describing Code3's "full body diagnostic" for stalled Amazon brands and "a 108% increase in branded search rates". It sits outside /resources and is the only session page of its kind on the site.Source
- Your websiteContact form (an embedded ActiveCampaign form): Full Name, Work Email, Company Name, Role, "Monthly Ad Spend" (from "< $25k" to "$500k +"), services (Commerce, Creative, Connections), goals, and "How did you find out about Code3?" with Amazon Referral, Google Search, LinkedIn, Facebook/Instagram, Friend/Colleague, Previous Relationship and Other. There is no option for Meta, Google, TikTok, Walmart or Target partner referrals, events, the newsletter, podcasts or AI assistants.Source