In Cos Bar's catalogue, 249 products have a description under 40 characters, 237 of them in stock, and almost all simply repeat the product name. They are among the most expensive things Cos Bar sells: La Prairie Platinum Rare Haute-Rejuvenation Elixir at $1,560, Sisleÿa La Cure at $1,500, 25 La Prairie and 32 Sisley products in all. On the La Prairie page the description and the Google snippet both read "PLATINUM RARE HAUTE-REJUVENATION ELIXIR" and the Benefits section is empty, even though the ingredients and "Why we love it" are written.
First action
Rewrite the ten most expensive product descriptions this week.
How to measure it
Conversion on the 237 rewritten pages
- Now
- –
- Target
- +15%
- By
- 90 days
Steps
Export
The 237 in-stock products with price and brand.
Ecommerce Manager 1 hour
Rank
By price and traffic.
Ecommerce Manager 1 hour
Write
Benefits and description, top 50 first.
Merchandising Manager 2 weeks
Check
Against brand-approved wording.
Merchandising Manager ongoing
Meta descriptions
From the first sentence.
Ecommerce Manager 1 day
Finish
Remaining products by brand.
Merchandising Manager 1 month
Measure
Conversion and search clicks before and after.
Ecommerce Manager monthly
Why it works
Start with the 50 highest-priced items. For each, write two or three sentences on what it does, who it suits and how it feels, fill the Benefits section, and use the first sentence as the meta description. Reuse the "Why we love it" notes the team already writes. Then work through the rest by brand, Sisley, La Prairie, Oribe, Revive and Clé de Peau first.
Shoppers paying $500 and more want reassurance before they buy, search results show a real reason to click, and the AI shopping assistants Cos Bar now invites through agents.md read these same fields.
Ready to use
ChecklistProduct page minimum
[ ] Two to three sentence description (what, who, feel) [ ] Benefits section filled [ ] Key ingredients [ ] How to apply [ ] Why we love it [ ] Meta description from the first sentence [ ] Size and price per ounce [ ] At least one review or a review request
Risks and how to handle them
Brand rules on copy
Use each brand's approved claims and assets.
Duplicate text from brand sites
Add Cos Bar's own expert note to each page.
Evidence
- Your catalogueCos Bar's public product feed (checked October 20, 2026): 1,971 products from 75 brands. 249 products have a description under 40 characters, 237 of them in stock, and almost all of these simply repeat the product name. They include La Prairie Platinum Rare Haute-Rejuvenation Elixir ($1,560), Sisleÿa La Cure ($1,500) and Skin Caviar Harmony L'Extrait ($860); by brand, Sisley Paris 32, La Prairie 25, Oribe 21, Revive 14, Clé de Peau Beauté 13 and Chantecaille 13. Their median price is $128.Source
- Your websiteThe La Prairie Platinum Rare Haute-Rejuvenation Elixir page: the description and the meta description (the text Google shows under the result) are both just "PLATINUM RARE HAUTE-REJUVENATION ELIXIR", and the Benefits section is empty, while Key Ingredients, How to Apply and "Why we love it" are filled in.Source
- Your websiteCos Bar publishes an agents.md file and an "agentic discovery" sitemap so AI shopping assistants can search products, build carts and check out through Shopify's Universal Commerce Protocol.Source