Datavant growth playbook

Publish one server-rendered page per data type (claims, EHR, genomics, imaging, lab, mortality, registries, SDOH, patient-reported outcomes, remittance, clinical trial) describing what is available through the ecosystem, typical use cases and linkage options, with a "find data for my study" form. Then, with each partner's consent, publish a short partner profile (data type, coverage, refresh, tokenized) linked from those pages. Add them to the sitemap, give each a title and description, and route form fills to the Client Partner, Ecosystem team by data type.

Life sciences teams start data sourcing with a search. Indexable pages turn the ecosystem from a sales claim into a catalogue that brings inbound demand, and they deliver the visibility partners were promised, which helps the ecosystem team sign and keep data sources.

• Partners want confidentiality

  Publish only what each partner approves; keep data-type pages generic.

• Thin pages

  Include real use cases and linkage options on every page.

• Your websiteFind a Real-World Data Partner page (checked twice on October 23, 2026): partners load in the browser from a script; the page's HTML shows "No results found." with "Enable JavaScript to load items." The sitemap (1,024 URLs) has no page for any individual partner or data type. The Real-World Data Ecosystem page promises partners they can "Improve visibility of your data to potential buyers" and "Drive demand for your data assets", and says "more than 300 partner organizations", while the homepage and footer say "350+".Source
• HiringMarketing Campaign Manager, Life Sciences (remote US, posted October 21, 2026), reporting to the Head of Marketing: runs "integrated marketing campaigns that drive engagement, demand, and pipeline growth" across "email, web, social, events, paid media, and sales enablement"; manages "sales materials, email content, landing pages"; reports "engagement, lead generation, and pipeline contribution"; supports "trade shows, webinars"; and works with "lead lifecycle concepts (MQL, SQL, nurture programs)".Source
• HiringClient Partner, Ecosystem (posted October 19, 2026): drives "growth, retention, and satisfaction across Datavant's Ecosystem client base - including data sources, data aggregators, and enterprises", selling "connectivity infrastructure, privacy-preserving linkages, data licensing, and RWE solutions". Client Partner, Life Sciences (posted October 1, 2026): owns accounts across "biopharma, medical device, CROs" with "ultimate responsibility for bookings".Source
• HiringAssociate Product Manager, Data Sourcing (Barcelona, posted October 23, 2026): will "Deliver defined Data Discovery improvements" across "Insights reporting, Explore Assistant, and Datavant Connect", and "support partner referrals for abstraction" for Record Retrieval. Product science is also hiring: a Head of Science Operations, a Director, Product Science and a Senior Product Scientist (October 16-19, 2026).Source
• Competitor researchRivals' own homepages: HealthVerity, "the largest real-world healthcare data platform" with "75+ sources" and a public "Explore the data ecosystem" link; Komodo Health, "Healthcare AI & Real-World Data Analytics for Life Sciences" with "Request a Demo" and "Watch a Demo"; Truveta, "140M+ Patients", with each data type (EHR, closed claims, devices, images, SDOH, mother-child, multiomics, mortality) listed on the homepage.See the research Source

Fix the two typos, write the description, remove the empty template blocks, agree one expert count, and add one proof point (a customer quote or a publication) and a demo request specific to RWE.

Campaign traffic converts only when the landing page looks as rigorous as the product.

• More pages with leftovers

  Search the site for template text.

• Your websiteInsights and Evidence Generation page (the RWE platform with Measure and Cohort Builder, Guided Analyses and Coding Workbench): no meta description; a visible benefit heading reads "Drive operational effiiciency" and a blog link reads "Real-World Evidencence"; template blocks ("Section heading", "Fourth benefit headline", "Add your fourth benefit description here. This text is fully editable from the block editor.", "Eyebrow") sit hidden in the page code; the page cites "60+ epidemiologists and scientific experts" while the Life Sciences page says "100+".Source
• Your websiteLife Sciences page: "20 Of the top 20 pharma", "350+ Ecosystem partners", "41B Patient-level records processed", "100+ Epidemiologists, biostatisticians, and privacy experts", "240+ Peer-reviewed publications enabled"; paths for Clinical Development, Commercial Pharma and Real-World Data Partners. The life sciences "Request a demo" page is about Datavant Connect for "data and analytics leaders" ("Manage dozens of complex data connectivity projects at a glance") rather than clinical, commercial or RWE use cases.Source
• HiringMarketing Campaign Manager, Life Sciences (remote US, posted October 21, 2026), reporting to the Head of Marketing: runs "integrated marketing campaigns that drive engagement, demand, and pipeline growth" across "email, web, social, events, paid media, and sales enablement"; manages "sales materials, email content, landing pages"; reports "engagement, lead generation, and pipeline contribution"; supports "trade shows, webinars"; and works with "lead lifecycle concepts (MQL, SQL, nurture programs)".Source

Split the form into three short paths (clinical development and trial tokenization, commercial patient journey, RWE and evidence generation) with one sentence of value, one proof point and two qualifying questions each. Route each to the right Client Partner, Life Sciences and nurture track.

Matching the demo to the buyer's job raises demo rates and gives sales a better first call.

• Visitors unsure which path

  Add an "other" choice that routes to a generalist.

• Your websiteLife Sciences page: "20 Of the top 20 pharma", "350+ Ecosystem partners", "41B Patient-level records processed", "100+ Epidemiologists, biostatisticians, and privacy experts", "240+ Peer-reviewed publications enabled"; paths for Clinical Development, Commercial Pharma and Real-World Data Partners. The life sciences "Request a demo" page is about Datavant Connect for "data and analytics leaders" ("Manage dozens of complex data connectivity projects at a glance") rather than clinical, commercial or RWE use cases.Source
• HiringMarketing Campaign Manager, Life Sciences (remote US, posted October 21, 2026), reporting to the Head of Marketing: runs "integrated marketing campaigns that drive engagement, demand, and pipeline growth" across "email, web, social, events, paid media, and sales enablement"; manages "sales materials, email content, landing pages"; reports "engagement, lead generation, and pipeline contribution"; supports "trade shows, webinars"; and works with "lead lifecycle concepts (MQL, SQL, nurture programs)".Source
• HiringClient Partner, Ecosystem (posted October 19, 2026): drives "growth, retention, and satisfaction across Datavant's Ecosystem client base - including data sources, data aggregators, and enterprises", selling "connectivity infrastructure, privacy-preserving linkages, data licensing, and RWE solutions". Client Partner, Life Sciences (posted October 1, 2026): owns accounts across "biopharma, medical device, CROs" with "ultimate responsibility for bookings".Source
• Competitor researchRivals' own homepages: HealthVerity, "the largest real-world healthcare data platform" with "75+ sources" and a public "Explore the data ecosystem" link; Komodo Health, "Healthcare AI & Real-World Data Analytics for Life Sciences" with "Request a Demo" and "Watch a Demo"; Truveta, "140M+ Patients", with each data type (EHR, closed claims, devices, images, SDOH, mother-child, multiomics, mortality) listed on the homepage.See the research Source

Agree one set of facts with dates and definitions (records exchanged, tokenized, processed; partners; offices) and update the footer, homepage, Life Sciences, ecosystem and newsroom pages. Give sales and PR the same sheet.

Large, consistent numbers persuade; inconsistent ones invite questions in procurement and from AI summaries.

• Different metrics serve different audiences

  Keep them, but label each clearly.

• Your websiteCompany facts differ across pages: the footer on every page says Datavant "enables more than 60 million healthcare records to move" and lists offices in Boston, New York, San Diego, Barcelona and Galway; the homepage says "1,500 terabytes of data exchanged and 1 trillion records tokenized annually"; the Life Sciences page says 41B records processed; the newsroom lists offices in New York, Dallas, Boston, San Diego, Tel Aviv, Barcelona and Galway.Source
• Your websiteFind a Real-World Data Partner page (checked twice on October 23, 2026): partners load in the browser from a script; the page's HTML shows "No results found." with "Enable JavaScript to load items." The sitemap (1,024 URLs) has no page for any individual partner or data type. The Real-World Data Ecosystem page promises partners they can "Improve visibility of your data to potential buyers" and "Drive demand for your data assets", and says "more than 300 partner organizations", while the homepage and footer say "350+".Source
• Your websiteLife Sciences page: "20 Of the top 20 pharma", "350+ Ecosystem partners", "41B Patient-level records processed", "100+ Epidemiologists, biostatisticians, and privacy experts", "240+ Peer-reviewed publications enabled"; paths for Clinical Development, Commercial Pharma and Real-World Data Partners. The life sciences "Request a demo" page is about Datavant Connect for "data and analytics leaders" ("Manage dozens of complex data connectivity projects at a glance") rather than clinical, commercial or RWE use cases.Source
• Your websiteHomepage: "Making the world's health data secure, accessible and actionable"; "more than 80,000 hospitals and clinics, more than 75% of the top 100 largest health systems, 100% of US payers and an ecosystem of 350+ real-world data partners"; "120k Legal and insurance requesters"; positioning around "agentic workflows". Recent news: partnerships with Savant Bio ("End-to-End Clinical Record Retrieval and Abstraction for High-Fidelity Real-World Data") and ID.me (patient access to records), the Provider Exchange launch, and membership of the Agentic AI Foundation and the AIUC-1 consortium.Source

Give each a real title (topic and speaker), a three-line summary, the event name and year, and a link to the related product. Retire any that are out of date and redirect them to the event hub.

Named, summarized recordings become search and nurture assets instead of dead pages.

• Speaker approvals

  Check consent before adding names.

• Your websiteSitemap (checked October 23, 2026): 329 blog posts, 211 press releases, 145 webinar and 47 event URLs, 45 author pages, and about 20 video pages titled only "Day 1 Session 1" to "Day 2 Session 9" with no description or summary. 171 of 209 press releases share the same last-modified date (November 27, 2025), and a release dated October 8, 2020 about a $40 million Series B carries a last-modified date of October 13, 2026.Source
• HiringMarketing Campaign Manager, Life Sciences (remote US, posted October 21, 2026), reporting to the Head of Marketing: runs "integrated marketing campaigns that drive engagement, demand, and pipeline growth" across "email, web, social, events, paid media, and sales enablement"; manages "sales materials, email content, landing pages"; reports "engagement, lead generation, and pipeline contribution"; supports "trade shows, webinars"; and works with "lead lifecycle concepts (MQL, SQL, nurture programs)".Source

Set each page's last-modified date to its real last content change, not template or plugin updates. Recheck the sitemap after the next release.

Accurate dates help new launches and partnerships get indexed and picked up faster.

• Plugin limits

  Override in the sitemap template.

• Your websiteSitemap (checked October 23, 2026): 329 blog posts, 211 press releases, 145 webinar and 47 event URLs, 45 author pages, and about 20 video pages titled only "Day 1 Session 1" to "Day 2 Session 9" with no description or summary. 171 of 209 press releases share the same last-modified date (November 27, 2025), and a release dated October 8, 2020 about a $40 million Series B carries a last-modified date of October 13, 2026.Source
• Your websiteHomepage: "Making the world's health data secure, accessible and actionable"; "more than 80,000 hospitals and clinics, more than 75% of the top 100 largest health systems, 100% of US payers and an ecosystem of 350+ real-world data partners"; "120k Legal and insurance requesters"; positioning around "agentic workflows". Recent news: partnerships with Savant Bio ("End-to-End Clinical Record Retrieval and Abstraction for High-Fidelity Real-World Data") and ID.me (patient access to records), the Provider Exchange launch, and membership of the Agentic AI Foundation and the AIUC-1 consortium.Source

Build three nurture tracks from existing content (clinical development, commercial, RWE), define when a lead becomes marketing- and sales-qualified, and hand qualified leads to Client Partners with the content they engaged with.

Long, multi-stakeholder pharma deals need steady, relevant contact between first touch and first meeting.

• Over-emailing

  Cap at one email a week.

• HiringMarketing Campaign Manager, Life Sciences (remote US, posted October 21, 2026), reporting to the Head of Marketing: runs "integrated marketing campaigns that drive engagement, demand, and pipeline growth" across "email, web, social, events, paid media, and sales enablement"; manages "sales materials, email content, landing pages"; reports "engagement, lead generation, and pipeline contribution"; supports "trade shows, webinars"; and works with "lead lifecycle concepts (MQL, SQL, nurture programs)".Source
• Your websiteSitemap (checked October 23, 2026): 329 blog posts, 211 press releases, 145 webinar and 47 event URLs, 45 author pages, and about 20 video pages titled only "Day 1 Session 1" to "Day 2 Session 9" with no description or summary. 171 of 209 press releases share the same last-modified date (November 27, 2025), and a release dated October 8, 2020 about a $40 million Series B carries a last-modified date of October 13, 2026.Source
• Your websiteLife Sciences page: "20 Of the top 20 pharma", "350+ Ecosystem partners", "41B Patient-level records processed", "100+ Epidemiologists, biostatisticians, and privacy experts", "240+ Peer-reviewed publications enabled"; paths for Clinical Development, Commercial Pharma and Real-World Data Partners. The life sciences "Request a demo" page is about Datavant Connect for "data and analytics leaders" ("Manage dozens of complex data connectivity projects at a glance") rather than clinical, commercial or RWE use cases.Source
• HiringClient success and insight hires: a Senior Director, Client Success (posted October 5, 2026) owning "long-term retention of Datavant's client relationships across every tier"; a Client Success Manager - Law Firms (October 15) driving "Net new users within existing accounts (seat growth)" and "Net new office/branch/claim locations"; a Client Success Manager, Payer Retrieval (October 16); and a Customer Insights Analyst (October 8) building "Sigma dashboards" on "medical record retrieval" performance. A Sr. Marketing Program Manager for Legal & Insurance marketing runs "HubSpot email deployments" and nurture sequences.Source

Feature one or two partners a month: a short spotlight post on their data and linkage use cases, a joint webinar, and a shared LinkedIn campaign aimed at life sciences buyers. Report results to each partner.

Partners stay and add data when they see demand; buyers get reasons to explore the ecosystem.

• Seen as favouring some partners

  Rotate fairly and publish the criteria.

• Your websiteFind a Real-World Data Partner page (checked twice on October 23, 2026): partners load in the browser from a script; the page's HTML shows "No results found." with "Enable JavaScript to load items." The sitemap (1,024 URLs) has no page for any individual partner or data type. The Real-World Data Ecosystem page promises partners they can "Improve visibility of your data to potential buyers" and "Drive demand for your data assets", and says "more than 300 partner organizations", while the homepage and footer say "350+".Source
• HiringClient Partner, Ecosystem (posted October 19, 2026): drives "growth, retention, and satisfaction across Datavant's Ecosystem client base - including data sources, data aggregators, and enterprises", selling "connectivity infrastructure, privacy-preserving linkages, data licensing, and RWE solutions". Client Partner, Life Sciences (posted October 1, 2026): owns accounts across "biopharma, medical device, CROs" with "ultimate responsibility for bookings".Source
• HiringMarketing Campaign Manager, Life Sciences (remote US, posted October 21, 2026), reporting to the Head of Marketing: runs "integrated marketing campaigns that drive engagement, demand, and pipeline growth" across "email, web, social, events, paid media, and sales enablement"; manages "sales materials, email content, landing pages"; reports "engagement, lead generation, and pipeline contribution"; supports "trade shows, webinars"; and works with "lead lifecycle concepts (MQL, SQL, nurture programs)".Source

Build a calculator for trial tokenization or RWE studies: time and cost saved versus building linkage in-house or chasing records, using Datavant's published claims (results "in half of the time of traditional methods"). End with a demo path.

A number the buyer can take into a budget meeting moves deals forward.

• Overstated savings

  Show ranges and assumptions.

• Your websiteCalculators exist for providers and record retrieval (inpatient coding, record request automation savings, a savings calculator and Provider Exchange), but none for life sciences, health plans or legal and insurance buyers. Life sciences sub-pages cover clinical R&D, commercial pharma, medical devices, government, medical specialty societies and patient advocacy groups; a Privacy Hub contact page serves de-identification buyers.Source
• Your websiteInsights and Evidence Generation page (the RWE platform with Measure and Cohort Builder, Guided Analyses and Coding Workbench): no meta description; a visible benefit heading reads "Drive operational effiiciency" and a blog link reads "Real-World Evidencence"; template blocks ("Section heading", "Fourth benefit headline", "Add your fourth benefit description here. This text is fully editable from the block editor.", "Eyebrow") sit hidden in the page code; the page cites "60+ epidemiologists and scientific experts" while the Life Sciences page says "100+".Source
• Your websiteLife Sciences page: "20 Of the top 20 pharma", "350+ Ecosystem partners", "41B Patient-level records processed", "100+ Epidemiologists, biostatisticians, and privacy experts", "240+ Peer-reviewed publications enabled"; paths for Clinical Development, Commercial Pharma and Real-World Data Partners. The life sciences "Request a demo" page is about Datavant Connect for "data and analytics leaders" ("Manage dozens of complex data connectivity projects at a glance") rather than clinical, commercial or RWE use cases.Source

For each event, set a target-account list, book meetings before the show, send a follow-up within two days, and report meetings, opportunities and pipeline per event. Drop events that do not produce pipeline in two cycles.

Measured events shift budget to the shows that create deals.

• Long cycles hide results

  Track influenced pipeline for 12 months.

• HiringMarketing Campaign Manager, Life Sciences (remote US, posted October 21, 2026), reporting to the Head of Marketing: runs "integrated marketing campaigns that drive engagement, demand, and pipeline growth" across "email, web, social, events, paid media, and sales enablement"; manages "sales materials, email content, landing pages"; reports "engagement, lead generation, and pipeline contribution"; supports "trade shows, webinars"; and works with "lead lifecycle concepts (MQL, SQL, nurture programs)".Source
• Your websiteSitemap (checked October 23, 2026): 329 blog posts, 211 press releases, 145 webinar and 47 event URLs, 45 author pages, and about 20 video pages titled only "Day 1 Session 1" to "Day 2 Session 9" with no description or summary. 171 of 209 press releases share the same last-modified date (November 27, 2025), and a release dated October 8, 2020 about a $40 million Series B carries a last-modified date of October 13, 2026.Source
• HiringClient Partner, Ecosystem (posted October 19, 2026): drives "growth, retention, and satisfaction across Datavant's Ecosystem client base - including data sources, data aggregators, and enterprises", selling "connectivity infrastructure, privacy-preserving linkages, data licensing, and RWE solutions". Client Partner, Life Sciences (posted October 1, 2026): owns accounts across "biopharma, medical device, CROs" with "ultimate responsibility for bookings".Source

Publish a library of the studies, filterable by therapeutic area, data type and method, each with a one-line summary and the data linkage used. Link it from the RWE, clinical and ecosystem pages.

Scientists trust published methods; a library proves rigour and gives search and AI assistants citable pages.

• Customer confidentiality

  List only published, public studies.

• Your websiteLife Sciences page: "20 Of the top 20 pharma", "350+ Ecosystem partners", "41B Patient-level records processed", "100+ Epidemiologists, biostatisticians, and privacy experts", "240+ Peer-reviewed publications enabled"; paths for Clinical Development, Commercial Pharma and Real-World Data Partners. The life sciences "Request a demo" page is about Datavant Connect for "data and analytics leaders" ("Manage dozens of complex data connectivity projects at a glance") rather than clinical, commercial or RWE use cases.Source
• Your websiteInsights and Evidence Generation page (the RWE platform with Measure and Cohort Builder, Guided Analyses and Coding Workbench): no meta description; a visible benefit heading reads "Drive operational effiiciency" and a blog link reads "Real-World Evidencence"; template blocks ("Section heading", "Fourth benefit headline", "Add your fourth benefit description here. This text is fully editable from the block editor.", "Eyebrow") sit hidden in the page code; the page cites "60+ epidemiologists and scientific experts" while the Life Sciences page says "100+".Source
• HiringAssociate Product Manager, Data Sourcing (Barcelona, posted October 23, 2026): will "Deliver defined Data Discovery improvements" across "Insights reporting, Explore Assistant, and Datavant Connect", and "support partner referrals for abstraction" for Record Retrieval. Product science is also hiring: a Head of Science Operations, a Director, Product Science and a Senior Product Scientist (October 16-19, 2026).Source

Package retrieval plus abstraction as a named life sciences offer for registries, external control arms and outcomes studies, with a sample timeline, a case study and a campaign to RWE and clinical teams.

It turns the largest part of Datavant's business into a growth line in life sciences.

• Delivery capacity

  Agree volumes with retrieval operations first.

• Your websiteHomepage: "Making the world's health data secure, accessible and actionable"; "more than 80,000 hospitals and clinics, more than 75% of the top 100 largest health systems, 100% of US payers and an ecosystem of 350+ real-world data partners"; "120k Legal and insurance requesters"; positioning around "agentic workflows". Recent news: partnerships with Savant Bio ("End-to-End Clinical Record Retrieval and Abstraction for High-Fidelity Real-World Data") and ID.me (patient access to records), the Provider Exchange launch, and membership of the Agentic AI Foundation and the AIUC-1 consortium.Source
• HiringAssociate Product Manager, Data Sourcing (Barcelona, posted October 23, 2026): will "Deliver defined Data Discovery improvements" across "Insights reporting, Explore Assistant, and Datavant Connect", and "support partner referrals for abstraction" for Record Retrieval. Product science is also hiring: a Head of Science Operations, a Director, Product Science and a Senior Product Scientist (October 16-19, 2026).Source
• HiringClient Partner, Ecosystem (posted October 19, 2026): drives "growth, retention, and satisfaction across Datavant's Ecosystem client base - including data sources, data aggregators, and enterprises", selling "connectivity infrastructure, privacy-preserving linkages, data licensing, and RWE solutions". Client Partner, Life Sciences (posted October 1, 2026): owns accounts across "biopharma, medical device, CROs" with "ultimate responsibility for bookings".Source

Build a monthly report per account showing which offices and users request records outside Datavant, a short pitch for adding them, and a quarterly review with the firm's operations lead.

Expansion inside happy accounts is cheaper than winning new firms.

• Data gaps on outside requests

  Ask in reviews rather than guess.

• HiringClient success and insight hires: a Senior Director, Client Success (posted October 5, 2026) owning "long-term retention of Datavant's client relationships across every tier"; a Client Success Manager - Law Firms (October 15) driving "Net new users within existing accounts (seat growth)" and "Net new office/branch/claim locations"; a Client Success Manager, Payer Retrieval (October 16); and a Customer Insights Analyst (October 8) building "Sigma dashboards" on "medical record retrieval" performance. A Sr. Marketing Program Manager for Legal & Insurance marketing runs "HubSpot email deployments" and nurture sequences.Source
• Your websiteHomepage: "Making the world's health data secure, accessible and actionable"; "more than 80,000 hospitals and clinics, more than 75% of the top 100 largest health systems, 100% of US payers and an ecosystem of 350+ real-world data partners"; "120k Legal and insurance requesters"; positioning around "agentic workflows". Recent news: partnerships with Savant Bio ("End-to-End Clinical Record Retrieval and Abstraction for High-Fidelity Real-World Data") and ID.me (patient access to records), the Provider Exchange launch, and membership of the Agentic AI Foundation and the AIUC-1 consortium.Source

Add anonymized peer benchmarks (turnaround, completion rate, chase volume) to each payer's quarterly review, with one recommendation per review.

Benchmarks make reviews valuable and give success managers a reason to propose more.

• Peers identifiable

  Aggregate across at least five plans.

• HiringClient success and insight hires: a Senior Director, Client Success (posted October 5, 2026) owning "long-term retention of Datavant's client relationships across every tier"; a Client Success Manager - Law Firms (October 15) driving "Net new users within existing accounts (seat growth)" and "Net new office/branch/claim locations"; a Client Success Manager, Payer Retrieval (October 16); and a Customer Insights Analyst (October 8) building "Sigma dashboards" on "medical record retrieval" performance. A Sr. Marketing Program Manager for Legal & Insurance marketing runs "HubSpot email deployments" and nurture sequences.Source
• Your websiteHomepage: "Making the world's health data secure, accessible and actionable"; "more than 80,000 hospitals and clinics, more than 75% of the top 100 largest health systems, 100% of US payers and an ecosystem of 350+ real-world data partners"; "120k Legal and insurance requesters"; positioning around "agentic workflows". Recent news: partnerships with Savant Bio ("End-to-End Clinical Record Retrieval and Abstraction for High-Fidelity Real-World Data") and ID.me (patient access to records), the Provider Exchange launch, and membership of the Agentic AI Foundation and the AIUC-1 consortium.Source

Measure patient request time and satisfaction, simplify the help page, use identity verification to cut back-and-forth, and report patient experience to each provider client in their review.

A visible patient benefit strengthens provider renewals and referrals.

• Patients confuse Datavant with the provider

  Explain clearly who handles the request.

• Your websiteHomepage: "Making the world's health data secure, accessible and actionable"; "more than 80,000 hospitals and clinics, more than 75% of the top 100 largest health systems, 100% of US payers and an ecosystem of 350+ real-world data partners"; "120k Legal and insurance requesters"; positioning around "agentic workflows". Recent news: partnerships with Savant Bio ("End-to-End Clinical Record Retrieval and Abstraction for High-Fidelity Real-World Data") and ID.me (patient access to records), the Provider Exchange launch, and membership of the Agentic AI Foundation and the AIUC-1 consortium.Source
• HiringClient success and insight hires: a Senior Director, Client Success (posted October 5, 2026) owning "long-term retention of Datavant's client relationships across every tier"; a Client Success Manager - Law Firms (October 15) driving "Net new users within existing accounts (seat growth)" and "Net new office/branch/claim locations"; a Client Success Manager, Payer Retrieval (October 16); and a Customer Insights Analyst (October 8) building "Sigma dashboards" on "medical record retrieval" performance. A Sr. Marketing Program Manager for Legal & Insurance marketing runs "HubSpot email deployments" and nurture sequences.Source

Build campaign landing pages on a lighter template: inline critical CSS, defer scripts, remove duplicated libraries and serve them from the site. Test each new landing page before launch.

Faster first visits lift paid-campaign conversion where the visitor has no cache.

• Breaking tracking

  Test tags after each change.

• Google PageSpeedHomepage, mobile lab test: performance 57 (desktop 81), LCP 11.4 s, first paint 5.9 s; render-blocking requests could save 3.65 s and unused JavaScript 1.72 s, with duplicated JavaScript and scripts from two public CDNs. Real Chrome visitors pass Core Web Vitals (page LCP 1.1 s, INP 93 ms, CLS 0), and site-wide LCP improved 52%.Source
• HiringMarketing Campaign Manager, Life Sciences (remote US, posted October 21, 2026), reporting to the Head of Marketing: runs "integrated marketing campaigns that drive engagement, demand, and pipeline growth" across "email, web, social, events, paid media, and sales enablement"; manages "sales materials, email content, landing pages"; reports "engagement, lead generation, and pipeline contribution"; supports "trade shows, webinars"; and works with "lead lifecycle concepts (MQL, SQL, nurture programs)".Source

Open a public catalogue view: search by therapeutic area, data type and coverage, see which partners match, and submit a study request that goes to the ecosystem team with the details. Logged-in customers get overlaps and profiles.

A self-serve first step brings in smaller sponsors and academic teams and gives the ecosystem team better-qualified requests.

• Partner sensitivity

  Let each partner choose what is public.

• #1 Give the real-world data ecosystem pages that search engines and AI assistants can read: one per data type and per partner

• HiringAssociate Product Manager, Data Sourcing (Barcelona, posted October 23, 2026): will "Deliver defined Data Discovery improvements" across "Insights reporting, Explore Assistant, and Datavant Connect", and "support partner referrals for abstraction" for Record Retrieval. Product science is also hiring: a Head of Science Operations, a Director, Product Science and a Senior Product Scientist (October 16-19, 2026).Source
• Your websiteFind a Real-World Data Partner page (checked twice on October 23, 2026): partners load in the browser from a script; the page's HTML shows "No results found." with "Enable JavaScript to load items." The sitemap (1,024 URLs) has no page for any individual partner or data type. The Real-World Data Ecosystem page promises partners they can "Improve visibility of your data to potential buyers" and "Drive demand for your data assets", and says "more than 300 partner organizations", while the homepage and footer say "350+".Source
• Competitor researchRivals' own homepages: HealthVerity, "the largest real-world healthcare data platform" with "75+ sources" and a public "Explore the data ecosystem" link; Komodo Health, "Healthcare AI & Real-World Data Analytics for Life Sciences" with "Request a Demo" and "Watch a Demo"; Truveta, "140M+ Patients", with each data type (EHR, closed claims, devices, images, SDOH, mother-child, multiomics, mortality) listed on the homepage.See the research Source

Publish a yearly, aggregated report on linkage trends, with a launch webinar, press push and a section for each life sciences audience. Use only aggregate, privacy-reviewed figures.

Original data earns press, citations and a reason for every client partner to call.

• Partner confidentiality

  Report only aggregates across many partners.

• Your websiteHomepage: "Making the world's health data secure, accessible and actionable"; "more than 80,000 hospitals and clinics, more than 75% of the top 100 largest health systems, 100% of US payers and an ecosystem of 350+ real-world data partners"; "120k Legal and insurance requesters"; positioning around "agentic workflows". Recent news: partnerships with Savant Bio ("End-to-End Clinical Record Retrieval and Abstraction for High-Fidelity Real-World Data") and ID.me (patient access to records), the Provider Exchange launch, and membership of the Agentic AI Foundation and the AIUC-1 consortium.Source
• Your websiteLife Sciences page: "20 Of the top 20 pharma", "350+ Ecosystem partners", "41B Patient-level records processed", "100+ Epidemiologists, biostatisticians, and privacy experts", "240+ Peer-reviewed publications enabled"; paths for Clinical Development, Commercial Pharma and Real-World Data Partners. The life sciences "Request a demo" page is about Datavant Connect for "data and analytics leaders" ("Manage dozens of complex data connectivity projects at a glance") rather than clinical, commercial or RWE use cases.Source
• Your websiteFind a Real-World Data Partner page (checked twice on October 23, 2026): partners load in the browser from a script; the page's HTML shows "No results found." with "Enable JavaScript to load items." The sitemap (1,024 URLs) has no page for any individual partner or data type. The Real-World Data Ecosystem page promises partners they can "Improve visibility of your data to potential buyers" and "Drive demand for your data assets", and says "more than 300 partner organizations", while the homepage and footer say "350+".Source

Publish a trust center: certifications, de-identification and expert determination approach, AI governance principles, standard documents on request, and a pre-filled questionnaire for customers. Link it from every product page.

Faster reviews shorten enterprise sales cycles, and visible governance differentiates Datavant.

• Too much detail published

  Keep sensitive documents behind a request.

• Your websiteHomepage: "Making the world's health data secure, accessible and actionable"; "more than 80,000 hospitals and clinics, more than 75% of the top 100 largest health systems, 100% of US payers and an ecosystem of 350+ real-world data partners"; "120k Legal and insurance requesters"; positioning around "agentic workflows". Recent news: partnerships with Savant Bio ("End-to-End Clinical Record Retrieval and Abstraction for High-Fidelity Real-World Data") and ID.me (patient access to records), the Provider Exchange launch, and membership of the Agentic AI Foundation and the AIUC-1 consortium.Source
• Your websiteCalculators exist for providers and record retrieval (inpatient coding, record request automation savings, a savings calculator and Provider Exchange), but none for life sciences, health plans or legal and insurance buyers. Life sciences sub-pages cover clinical R&D, commercial pharma, medical devices, government, medical specialty societies and patient advocacy groups; a Privacy Hub contact page serves de-identification buyers.Source
• Your websiteInsights and Evidence Generation page (the RWE platform with Measure and Cohort Builder, Guided Analyses and Coding Workbench): no meta description; a visible benefit heading reads "Drive operational effiiciency" and a blog link reads "Real-World Evidencence"; template blocks ("Section heading", "Fourth benefit headline", "Add your fourth benefit description here. This text is fully editable from the block editor.", "Eyebrow") sit hidden in the page code; the page cites "60+ epidemiologists and scientific experts" while the Life Sciences page says "100+".Source

Package registry setup, tokenization and linkage into a fixed offer for societies and advocacy groups, with a webinar and a case study, and promote it through their conferences.

Registries create linkable data that also strengthens the ecosystem.

• Small budgets

  Offer phased pricing.

• Your websiteCalculators exist for providers and record retrieval (inpatient coding, record request automation savings, a savings calculator and Provider Exchange), but none for life sciences, health plans or legal and insurance buyers. Life sciences sub-pages cover clinical R&D, commercial pharma, medical devices, government, medical specialty societies and patient advocacy groups; a Privacy Hub contact page serves de-identification buyers.Source
• Your websiteSitemap (checked October 23, 2026): 329 blog posts, 211 press releases, 145 webinar and 47 event URLs, 45 author pages, and about 20 video pages titled only "Day 1 Session 1" to "Day 2 Session 9" with no description or summary. 171 of 209 press releases share the same last-modified date (November 27, 2025), and a release dated October 8, 2020 about a $40 million Series B carries a last-modified date of October 13, 2026.Source
• HiringClient Partner, Ecosystem (posted October 19, 2026): drives "growth, retention, and satisfaction across Datavant's Ecosystem client base - including data sources, data aggregators, and enterprises", selling "connectivity infrastructure, privacy-preserving linkages, data licensing, and RWE solutions". Client Partner, Life Sciences (posted October 1, 2026): owns accounts across "biopharma, medical device, CROs" with "ultimate responsibility for bookings".Source

Add a short scoping form that returns a typical timeline and price range, then books a call. Track how many small data owners convert and join the ecosystem.

A clear first step pulls in smaller buyers who would not fill a generic contact form.

• Ranges seen as quotes

  Label them as typical ranges.

• Your websiteCalculators exist for providers and record retrieval (inpatient coding, record request automation savings, a savings calculator and Provider Exchange), but none for life sciences, health plans or legal and insurance buyers. Life sciences sub-pages cover clinical R&D, commercial pharma, medical devices, government, medical specialty societies and patient advocacy groups; a Privacy Hub contact page serves de-identification buyers.Source
• Your websiteFind a Real-World Data Partner page (checked twice on October 23, 2026): partners load in the browser from a script; the page's HTML shows "No results found." with "Enable JavaScript to load items." The sitemap (1,024 URLs) has no page for any individual partner or data type. The Real-World Data Ecosystem page promises partners they can "Improve visibility of your data to potential buyers" and "Drive demand for your data assets", and says "more than 300 partner organizations", while the homepage and footer say "350+".Source

Give each author a profile with role, credentials, topics, talks and publications, link it to LinkedIn, and offer the top ten as speakers for events and podcasts.

Named expertise builds trust with scientists and helps search and AI systems judge credibility.

• Staff leave

  Review profiles quarterly.

• Your websiteSitemap (checked October 23, 2026): 329 blog posts, 211 press releases, 145 webinar and 47 event URLs, 45 author pages, and about 20 video pages titled only "Day 1 Session 1" to "Day 2 Session 9" with no description or summary. 171 of 209 press releases share the same last-modified date (November 27, 2025), and a release dated October 8, 2020 about a $40 million Series B carries a last-modified date of October 13, 2026.Source
• Your websiteLife Sciences page: "20 Of the top 20 pharma", "350+ Ecosystem partners", "41B Patient-level records processed", "100+ Epidemiologists, biostatisticians, and privacy experts", "240+ Peer-reviewed publications enabled"; paths for Clinical Development, Commercial Pharma and Real-World Data Partners. The life sciences "Request a demo" page is about Datavant Connect for "data and analytics leaders" ("Manage dozens of complex data connectivity projects at a glance") rather than clinical, commercial or RWE use cases.Source