Edexia growth playbook

Rewrite /faq and /how-it-works around the current product, one answer for each question a school asks: who logs in (teachers and students), what the tutor can and cannot do ("cannot write into their work", and teachers read every chat), how writing replay works, which certificates and rubrics are built in (all ten, not only VCAA), what accuracy evidence exists and for which subjects, LMS status, onboarding, pricing approach and data storage. Group the 37 questions into four sections (For teachers, For students, For school leaders, Privacy and approval), retitle the page "Edexia FAQ: marking, student writing, AI use and privacy", add FAQ structured data, and link each answer to the matching page (students, summative, formative, privacy, accuracy). Keep the strongest old answers, such as the 579-essay trial and teacher approval before release, and say clearly that they come from VCE English.

Approving an AI tool is a trust decision, and one contradiction (a page saying students never log in, beside a student sign-up button) is enough to stall it or send it back with questions. A current FAQ shortens the approval path for every school the new partnership leads bring in. It also corrects what search engines and AI assistants repeat about Edexia, since the FAQ is the page most likely to be quoted when someone asks what Edexia is.

Both. Teachers set tasks and exams, mark with Edexia as an extra marker, and decide every mark before anything is released. Students write their classwork, tasks and exams in Edexia and can get feedback on drafts. The tutor can question, explain and point a student to where to look, but it cannot write into their work, and teachers can read every chat. Writing replay shows how typed work was produced; those signals inform the teacher and never decide. Schools choose which of these features each class uses.

• Old answers are quoted in schools' existing approval records

  Add a dated "what changed" note at the top of the FAQ and send it to current schools.

• Over-claiming accuracy for subjects not yet tested

  State which subjects the trial covers and link to idea 5 for the rest.

• Your websiteFAQ page (checked November 9, 2026), titled "FAQ | Common Questions About AI Essay Grading for VCE English", with 37 questions. To "Is Edexia for students or teachers?" it answers "Students never log in or use Edexia as a practice tool." It also says "Every criterion and grade descriptor from the VCAA English rubric is built into the system", "Integration with learning management systems is on the roadmap" and, on cost, "Edexia offers flexible pricing for schools." It does not mention the tutor or the question bank.Source
• Your websiteStudent page and sign-up: /students asks students to "Get started", write their own responses to set tasks, use a tutor that "helps you think it through and leaves the writing to you", get feedback on drafts and "Start your own practice and keep it alongside the work your teacher sets". /signup offers "I'm a teacher" and "I'm a student".Source
• Your websiteHow it works page: still describes a "VCE Aligned AI essay grading and feedback tool built for VCE English" in which "Teachers upload typed essays or scan handwritten work", with no student writing, tutor or question bank.Source
• Your websiteGuide "How to approve AI tools for your school" (updated October 21, 2026): six questions, including "Has the tool passed a privacy and security check the sector accepts, such as ST4S?", "Can a student use it to produce work they hand in as their own?" and "Can teachers see how students used it?", and four approval tiers from "Approved across the school" to "Not yet approved".Source
• Your websiteHomepage: "The most comprehensive teaching assistant for schools", with summative and formative products, a question bank, a Socratic tutor, writing replay for AI detection, handwriting upload, blind grading and analytics; "Loved by teachers at 50+ schools". The homepage FAQ says the AI chat "cannot write into their work" and "Teachers can read every chat". No prices; the calls to action are "Try Edexia free" and "Book a demo".Source

Rewrite the hub as the index for all comparisons: one table of Edexia against Education Perfect, Atomi, CoGrader, EssayGrader and general chatbots on where students write, writing replay, tutor limits, certificate rubrics, moderation, handwriting, data location and LMS links, each row dated and sourced from the rival's own site. Link the existing Atomi, Education Perfect and Teacher's Buddy pages and add an Edexia vs CoGrader page for US visitors. Remove any rival claim you cannot source from that rival's own pages.

Comparison searches come from buyers who have already decided to buy something. A hub that matches the current platform turns those visitors into demos instead of sending them away thinking Edexia only marks VCE English.

• Rivals dispute a comparison

  Cite and date each row from the rival's own site, and fix errors quickly.

• Your websiteCompare pages: the hub is titled "Compare AI Grading Tools: Edexia vs CoGrader vs EssayGrader" and says "Edexia is a VCE Aligned AI essay grading tool built for VCE English". The newer Edexia vs Atomi page ("Last updated 16 October 2026") describes the current platform: "Edexia is where students do their classwork, tasks and exams".Source
• Competitor researchEducation Perfect: "5,000+ schools" and "1.8M+ students" across Australia, New Zealand and Canada, with AI Student Feedback. Atomi: over 1 million students and teachers, with Australian and Canadian versions.See the research Source
• Competitor researchCoGrader's homepage: "100,000+ teachers" and "16,000+ schools" across all 50 states, a free plan with 150 submissions a month, two-way sync with Google Classroom, Canvas and Schoology, stated FERPA, COPPA and SOPIPA compliance and SOC 2 Type 1. EssayGrader's homepage: "200,000+ teachers" at "10,000+ schools", native Google Classroom, Canvas and Schoology integrations and "Grade 100 essays free".See the research Source

Create a downloadable two-page "Edexia approval pack": the six questions with Edexia's answer and a link to the proof for each, the ST4S status, data location and subprocessors, the AI levels each feature supports, a template data agreement, and one named contact for questionnaires. Link it from the privacy hub, the approval guide, every subject page and every demo follow-up.

The champion teacher is rarely the approver. Giving them a finished answer sheet in the format the school already uses moves the tool from "Not yet approved" to "Approved across the school" faster.

[ ] Six checklist questions answered, each with a link
[ ] ST4S status and date
[ ] Data location and subprocessor list
[ ] AI levels each feature supports
[ ] Template data agreement
[ ] Retention and deletion terms
[ ] One contact for questionnaires
[ ] Version date

• The pack goes out of date

  Date it and review it whenever a subprocessor or feature changes.

• #1 Rewrite the FAQ that tells schools "Students never log in", so it matches the platform students now write in

• Your websiteGuide "How to approve AI tools for your school" (updated October 21, 2026): six questions, including "Has the tool passed a privacy and security check the sector accepts, such as ST4S?", "Can a student use it to produce work they hand in as their own?" and "Can teachers see how students used it?", and four approval tiers from "Approved across the school" to "Not yet approved".Source
• Your websitePrivacy and security pages: "Edexia is assessed under ST4S"; identifiable data "is stored on Australian servers and is not sent overseas"; de-identified text may be processed by a small number of overseas subprocessors; nine documents (privacy, security, subprocessors, retention, AI transparency, AI ethics, terms, SLA, acceptable use). No US privacy law, SOC 2 or ISO is mentioned, and no data processing agreement or security-questionnaire contact is listed.Source

Add a proof block to each certificate's subject pages: one quote from a teacher in that certificate, the number of schools using Edexia for it, and a link to its accuracy figure (idea 5) when available. Start with the ten highest-traffic subject pages, and ask each new partner school for a quote at the end of its first marking cycle.

Teachers trust colleagues facing the same exam board more than a general count, and the state partnership leads can send the page as follow-up.

• Schools need permission to be named

  Use role and school type until permission is given.

• Your websiteSubject pages: HSC English covers six courses and a 2026 set-text library (59 texts for English Advanced) but has no testimonial or named NSW school; California English is aligned to the California Common Core and uses Smarter Balanced-style rows, but names no US school and points to an AI policy template "for Australian and IB schools". Both rely on "helping 50+ schools".Source
• Your websiteSitemap (160 URLs, checked November 9, 2026): 91 subject pages across HSC, VCE, QCE, WACE, SACE, TASC, BSSS, NTCET, IB, AP and California; 21 guides; 7 comparison pages; 6 articles; 4 research pieces; a /reviews page; no case-study pages. /reviews has five teacher testimonials, all from Australian schools and mostly from English teachers.Source

Server-render the H1 with a fixed first subject so it paints with the HTML, and rotate subjects only after load. Split the hero and FAQ scripts from the rest of the page, defer the tag manager and analytics until after first paint, and check that each tool in the tag manager is still used and has an owner.

Teachers often open links on their phones between classes; a hero that appears at once keeps them on the page, and passing LCP helps search visibility.

• Losing analytics data

  Defer, do not remove, and compare event counts for a week.

• PageSpeedHomepage on mobile (tested November 10, 2026): performance 44/100; the largest element is the hero H1 listing subjects, painted at 8.6 s in the lab (target 2.5 s); 625 ms total blocking time; 694 KB of JavaScript, about 174 KB unused; Google Tag Manager 178 KB. Chrome field data from real visitors: LCP 3.8 s at the 75th percentile, so the page fails Core Web Vitals on LCP, while responsiveness (126 ms) and layout shift (0.02) are fine.Source

Send four emails over three weeks after each download: how to fill in the template for your certificate; how to set AI levels per task, with an example; how to check tools against the approval checklist (with Edexia's approval pack, idea 4); and an invitation to the free policy review with the state's partnership lead. Add a quarterly "AI in assessment" note for those who opt in.

The person who downloads an AI policy is usually the leader who approves tools, so a helpful series turns a document download into a conversation at the right level.

• Seen as spam by school leaders

  Make each email useful on its own and easy to unsubscribe from.

• #4 Publish an approval pack that answers Edexia's own six-question AI tool checklist, ready for the school's IT and privacy leads

• Your websiteAI policy template: gated by school name and school email ("We'll email you the full policy as an editable Word document and a PDF, without the watermark"), with ten watermarked preview pages, four AI levels per task ("Where no level is stated, no AI use is permitted"), versions for VCE, HSC, QCE, WACE, SACE, TASC, BSSS, NTCET, IB Diploma and AP, and a free "Book a policy review". No newsletter sign-up was found on the site.Source
• Your websiteGuide "How to approve AI tools for your school" (updated October 21, 2026): six questions, including "Has the tool passed a privacy and security check the sector accepts, such as ST4S?", "Can a student use it to produce work they hand in as their own?" and "Can teachers see how students used it?", and four approval tiers from "Approved across the school" to "Not yet approved".Source

Map each download's school to its state and certificate, send it to that state's lead the same day with what the school downloaded, and have the lead offer a policy review or a moderation day within one school day. On /book, preselect the lead for the visitor's state when they arrive from a subject or template page; downloads outside covered states go to the CEO.

Speed and relevance win early-stage education sales: a local lead who knows the certificate is more credible than a generic reply a week later.

• Leads overloaded in exam periods

  Send overflow to the CEO's calendar.

• #12 Follow up every AI policy template download with a short email series that leads to the free policy review

• Your websiteBooking and demo: /book offers a 15 or 30 minute call with the CEO by default, or with the Head of School Partnerships for NSW/ACT or for VIC, and mentions a 2024 TEDx talk on AI and teachers' time. /demo is titled "Interactive Demo: See AI Essay Grading in Action" and the text served before scripts run is only "Loading demo...".Source
• Your websiteAI policy template: gated by school name and school email ("We'll email you the full policy as an editable Word document and a PDF, without the watermark"), with ten watermarked preview pages, four AI levels per task ("Where no level is stated, no AI use is permitted"), versions for VCE, HSC, QCE, WACE, SACE, TASC, BSSS, NTCET, IB Diploma and AP, and a free "Book a policy review". No newsletter sign-up was found on the site.Source
• HiringFounding School Partnerships Lead / Account Executive (Y Combinator job board, open November 2026): each hire owns New South Wales or Victoria; "Build a prioritised map of schools, departments, associations, and influential educators"; pipeline through "referrals, conferences, and benchmarking sessions"; "Run discovery and demos based on each school's real student work"; "Onboard teachers and expand accounts across year levels, subjects, and departments". Sales is founder-led with no SDR team; the post says marking falls from 10-20 hours to 2-4 hours per cycle and that Edexia has raised about US$4.2M.Source

Publish a pricing page with three clear options: free for an individual teacher with a monthly limit, a one-term department pilot at a fixed price that converts into the annual fee, and a whole-school licence priced per student "from" a stated figure. Explain what each includes (onboarding, moderation tools, writing replay, approval pack) and what a pilot must show to convert.

Heads of department need a number to put in a budget request, and a fixed pilot removes the procurement step for the first term. It also qualifies leads before a founder spends a 30-minute call on them.

• Anchoring existing schools on a lower price

  Publish "from" prices and keep existing contracts as they are.

• Your websiteFAQ page (checked November 9, 2026), titled "FAQ | Common Questions About AI Essay Grading for VCE English", with 37 questions. To "Is Edexia for students or teachers?" it answers "Students never log in or use Edexia as a practice tool." It also says "Every criterion and grade descriptor from the VCAA English rubric is built into the system", "Integration with learning management systems is on the roadmap" and, on cost, "Edexia offers flexible pricing for schools." It does not mention the tutor or the question bank.Source
• Competitor researchCoGrader's homepage: "100,000+ teachers" and "16,000+ schools" across all 50 states, a free plan with 150 submissions a month, two-way sync with Google Classroom, Canvas and Schoology, stated FERPA, COPPA and SOPIPA compliance and SOC 2 Type 1. EssayGrader's homepage: "200,000+ teachers" at "10,000+ schools", native Google Classroom, Canvas and Schoology integrations and "Grade 100 essays free".See the research Source
• Your websiteHomepage: "The most comprehensive teaching assistant for schools", with summative and formative products, a question bank, a Socratic tutor, writing replay for AI detection, handwriting upload, blind grading and analytics; "Loved by teachers at 50+ schools". The homepage FAQ says the AI chat "cannot write into their work" and "Teachers can read every chat". No prices; the calls to action are "Try Edexia free" and "Book a demo".Source

Run a short agreement study with each new partner department (100-200 scripts, teachers' marks against Edexia's) in HSC English, QCE English, IB English and one maths or science subject, then publish a per-certificate accuracy table with sample sizes, dates and method. Use the benchmarking sessions the partnership leads already run to collect the data, with consent.

Accuracy is the first question a department asks, and a figure for their own subject removes the biggest doubt about an AI marker. It also gives each subject page its own proof.

• Lower numbers in some subjects

  Publish them with what is being done to improve; honesty builds trust with markers.

• Your websiteAccuracy and research: "81.2% Exact Agreement with Teachers" and 98.3% within one mark, from a 2025 trial of 579 VCE English essays in one school's English department; no accuracy figures for other certificates or subjects. The research page reports 0.81 QWK from 20 approved examples, against 0.84 for a competition winner trained on 1,700+ essays.Source
• HiringFounding School Partnerships Lead / Account Executive (Y Combinator job board, open November 2026): each hire owns New South Wales or Victoria; "Build a prioritised map of schools, departments, associations, and influential educators"; pipeline through "referrals, conferences, and benchmarking sessions"; "Run discovery and demos based on each school's real student work"; "Onboard teachers and expand accounts across year levels, subjects, and departments". Sales is founder-led with no SDR team; the post says marking falls from 10-20 hours to 2-4 hours per cycle and that Edexia has raised about US$4.2M.Source
• Your websiteSitemap (160 URLs, checked November 9, 2026): 91 subject pages across HSC, VCE, QCE, WACE, SACE, TASC, BSSS, NTCET, IB, AP and California; 21 guides; 7 comparison pages; 6 articles; 4 research pieces; a /reviews page; no case-study pages. /reviews has five teacher testimonials, all from Australian schools and mostly from English teachers.Source

Write three case studies from schools that already gave testimonials: the problem (marking load, cross-marking, consistency), how the department rolled out Edexia, and before-and-after figures from their own dashboards (hours per marking cycle, moderation time, resubmission rates), with the head of department's quote. Publish under /schools/stories and link them from the schools page and the matching subject pages.

Real figures from a named school replace an example dashboard, and heads of department use case studies to justify budget to their principal.

• Schools are slow to approve publicity

  Offer an anonymised version by school type while waiting.

• Your websiteSitemap (160 URLs, checked November 9, 2026): 91 subject pages across HSC, VCE, QCE, WACE, SACE, TASC, BSSS, NTCET, IB, AP and California; 21 guides; 7 comparison pages; 6 articles; 4 research pieces; a /reviews page; no case-study pages. /reviews has five teacher testimonials, all from Australian schools and mostly from English teachers.Source
• Your websiteSchools page and onboarding: a sample dashboard (an example school, 28 days) shows 214 teacher hours saved, about 10 minutes per submission, 86% of teachers active and 71% of resubmitters improving; it is an illustration, not a customer. The FAQ describes onboarding as a department meeting, an individual check-in and fortnightly touchpoints through the term.Source
• HiringFounding School Partnerships Lead / Account Executive (Y Combinator job board, open November 2026): each hire owns New South Wales or Victoria; "Build a prioritised map of schools, departments, associations, and influential educators"; pipeline through "referrals, conferences, and benchmarking sessions"; "Run discovery and demos based on each school's real student work"; "Onboard teachers and expand accounts across year levels, subjects, and departments". Sales is founder-led with no SDR team; the post says marking falls from 10-20 hours to 2-4 hours per cycle and that Edexia has raised about US$4.2M.Source

Offer each target department a free 90-minute moderation session: they bring 20 de-identified scripts from a current task, every teacher marks blind in Edexia, and the group sees where markers and Edexia agree and differ. The department leaves with a moderation report, and the partnership lead offers a one-term pilot (idea 3). Run sessions for single schools and for clusters of schools.

The department experiences the product on its own work and its own disagreement, which is more persuasive than any demo, and the report gives the head of department something to show their principal.

• Schools cannot share student scripts before approval

  Use de-identified scripts or Edexia's sample set first.

• #3 Publish a starting price and a one-term department pilot, instead of "flexible pricing"

• HiringFounding School Partnerships Lead / Account Executive (Y Combinator job board, open November 2026): each hire owns New South Wales or Victoria; "Build a prioritised map of schools, departments, associations, and influential educators"; pipeline through "referrals, conferences, and benchmarking sessions"; "Run discovery and demos based on each school's real student work"; "Onboard teachers and expand accounts across year levels, subjects, and departments". Sales is founder-led with no SDR team; the post says marking falls from 10-20 hours to 2-4 hours per cycle and that Edexia has raised about US$4.2M.Source
• Your websiteHomepage: "The most comprehensive teaching assistant for schools", with summative and formative products, a question bank, a Socratic tutor, writing replay for AI detection, handwriting upload, blind grading and analytics; "Loved by teachers at 50+ schools". The homepage FAQ says the AI chat "cannot write into their work" and "Teachers can read every chat". No prices; the calls to action are "Try Edexia free" and "Book a demo".Source

Add an expansion step to onboarding: at the week-six touchpoint, show the head of English their department's results and ask for an introduction to one other head of department. Offer that department a moderation day (idea 9) and a free first task from the question bank in their subject. Track subjects per school as a core health measure.

A second department makes Edexia a school tool rather than one team's tool, which raises renewal odds and turns a department price into a school licence.

• Weaker results in a new subject

  Start with subjects where accuracy has been measured (idea 5).

• #9 Run free "moderation days" where a department blind-marks its own scripts with Edexia as an extra marker

• HiringFounding School Partnerships Lead / Account Executive (Y Combinator job board, open November 2026): each hire owns New South Wales or Victoria; "Build a prioritised map of schools, departments, associations, and influential educators"; pipeline through "referrals, conferences, and benchmarking sessions"; "Run discovery and demos based on each school's real student work"; "Onboard teachers and expand accounts across year levels, subjects, and departments". Sales is founder-led with no SDR team; the post says marking falls from 10-20 hours to 2-4 hours per cycle and that Edexia has raised about US$4.2M.Source
• Your websiteSchools page and onboarding: a sample dashboard (an example school, 28 days) shows 214 teacher hours saved, about 10 minutes per submission, 86% of teachers active and 71% of resubmitters improving; it is an illustration, not a customer. The FAQ describes onboarding as a department meeting, an individual check-in and fortnightly touchpoints through the term.Source
• Your websiteSitemap (160 URLs, checked November 9, 2026): 91 subject pages across HSC, VCE, QCE, WACE, SACE, TASC, BSSS, NTCET, IB, AP and California; 21 guides; 7 comparison pages; 6 articles; 4 research pieces; a /reviews page; no case-study pages. /reviews has five teacher testimonials, all from Australian schools and mostly from English teachers.Source

Offer each state's English (then maths and science) teaching association a free workshop for members: marking against the certificate criteria, moderation with AI as an extra marker, and setting AI levels per task with the policy template. Provide a member offer (a free moderation day) and collect attendee consent for follow-up.

Associations reach heads of department in every school in a state, with a trust that cold email cannot match.

• Associations avoid vendor-led sessions

  Keep content practical and vendor-neutral, with Edexia shown as one example.

• #9 Run free "moderation days" where a department blind-marks its own scripts with Edexia as an extra marker

• HiringFounding School Partnerships Lead / Account Executive (Y Combinator job board, open November 2026): each hire owns New South Wales or Victoria; "Build a prioritised map of schools, departments, associations, and influential educators"; pipeline through "referrals, conferences, and benchmarking sessions"; "Run discovery and demos based on each school's real student work"; "Onboard teachers and expand accounts across year levels, subjects, and departments". Sales is founder-led with no SDR team; the post says marking falls from 10-20 hours to 2-4 hours per cycle and that Edexia has raised about US$4.2M.Source
• Your websiteAI policy template: gated by school name and school email ("We'll email you the full policy as an editable Word document and a PDF, without the watermark"), with ten watermarked preview pages, four AI levels per task ("Where no level is stated, no AI use is permitted"), versions for VCE, HSC, QCE, WACE, SACE, TASC, BSSS, NTCET, IB Diploma and AP, and a free "Book a policy review". No newsletter sign-up was found on the site.Source

With US counsel, decide which US student-privacy obligations apply to Edexia's model (teacher-led, student accounts, de-identification) and publish a US privacy page: where US data is stored, how de-identification works, what student accounts collect, a standard US data agreement, and any audit underway. Link it from the AP and California pages, and replace the "for Australian and IB schools" template link there with a US version.

US teachers and districts check privacy before trying a tool; having the answers ready keeps the US launch from stalling at the first question.

• Claiming compliance too early

  Publish only what counsel has confirmed, with dates.

• Your websitePrivacy and security pages: "Edexia is assessed under ST4S"; identifiable data "is stored on Australian servers and is not sent overseas"; de-identified text may be processed by a small number of overseas subprocessors; nine documents (privacy, security, subprocessors, retention, AI transparency, AI ethics, terms, SLA, acceptable use). No US privacy law, SOC 2 or ISO is mentioned, and no data processing agreement or security-questionnaire contact is listed.Source
• HiringEngineer (Brisbane or San Francisco) and Founders Associate (Brisbane, with a "likely move to San Francisco with the CEO after Christmas 2026"); Y Combinator lists Edexia as W25, founded 2023, with a team of 4.Source
• Your websiteSubject pages: HSC English covers six courses and a 2026 set-text library (59 texts for English Advanced) but has no testimonial or named NSW school; California English is aligned to the California Common Core and uses Smarter Balanced-style rows, but names no US school and points to an AI policy template "for Australian and IB schools". Both rely on "helping 50+ schools".Source
• Competitor researchCoGrader's homepage: "100,000+ teachers" and "16,000+ schools" across all 50 states, a free plan with 150 submissions a month, two-way sync with Google Classroom, Canvas and Schoology, stated FERPA, COPPA and SOPIPA compliance and SOC 2 Type 1. EssayGrader's homepage: "200,000+ teachers" at "10,000+ schools", native Google Classroom, Canvas and Schoology integrations and "Grade 100 essays free".See the research Source

Add a "Share with a colleague" button on class results and moderation views that sends a read-only, de-identified summary (strengths, gaps, marker agreement) to another teacher's school email, with an invitation to mark the same task blind. Credit the inviting teacher with extra free marking. Track invitations per active teacher.

Marking and moderation are shared work in a department, so a colleague invitation is a natural part of the task rather than a referral ask.

• Sharing student data by mistake

  Share only aggregated, de-identified views.

• Your websiteSitemap (160 URLs, checked November 9, 2026): 91 subject pages across HSC, VCE, QCE, WACE, SACE, TASC, BSSS, NTCET, IB, AP and California; 21 guides; 7 comparison pages; 6 articles; 4 research pieces; a /reviews page; no case-study pages. /reviews has five teacher testimonials, all from Australian schools and mostly from English teachers.Source
• Your websiteSchools page and onboarding: a sample dashboard (an example school, 28 days) shows 214 teacher hours saved, about 10 minutes per submission, 86% of teachers active and 71% of resubmitters improving; it is an illustration, not a customer. The FAQ describes onboarding as a department meeting, an individual check-in and fortnightly touchpoints through the term.Source
• HiringFounding School Partnerships Lead / Account Executive (Y Combinator job board, open November 2026): each hire owns New South Wales or Victoria; "Build a prioritised map of schools, departments, associations, and influential educators"; pipeline through "referrals, conferences, and benchmarking sessions"; "Run discovery and demos based on each school's real student work"; "Onboard teachers and expand accounts across year levels, subjects, and departments". Sales is founder-led with no SDR team; the post says marking falls from 10-20 hours to 2-4 hours per cycle and that Edexia has raised about US$4.2M.Source

Rebuild /demo with a certificate and subject picker (VCE, HSC, QCE, IB, AP and so on), a server-rendered marked script for each with criterion marks, comments and a writing replay clip, plus a student view of the tutor. Retitle it "See a marked script for your subject" and end with "Try it with your class" and "Book a moderation day".

Seeing a script from your own exam board, marked against your criteria, is the moment a teacher believes the product; server-rendering also makes those scripts findable in search.

• Using real student work

  Use scripts written for the demo or with explicit consent.

• Your websiteBooking and demo: /book offers a 15 or 30 minute call with the CEO by default, or with the Head of School Partnerships for NSW/ACT or for VIC, and mentions a 2024 TEDx talk on AI and teachers' time. /demo is titled "Interactive Demo: See AI Essay Grading in Action" and the text served before scripts run is only "Loading demo...".Source
• Your websiteSitemap (160 URLs, checked November 9, 2026): 91 subject pages across HSC, VCE, QCE, WACE, SACE, TASC, BSSS, NTCET, IB, AP and California; 21 guides; 7 comparison pages; 6 articles; 4 research pieces; a /reviews page; no case-study pages. /reviews has five teacher testimonials, all from Australian schools and mostly from English teachers.Source

Add a calculator: number of teachers, classes, students and marking cycles a term, giving estimated hours saved per term from real averages across current schools, with a range rather than one number. Offer to email the result as a one-page summary for the principal, and pass the inputs to the booking form so the call starts from them.

Time is the budget a head of department actually argues for, and a figure in their own terms makes the case for a pilot easy to forward.

• Estimates seen as hype

  Show a range and the source of the averages.

• Your websiteSchools page and onboarding: a sample dashboard (an example school, 28 days) shows 214 teacher hours saved, about 10 minutes per submission, 86% of teachers active and 71% of resubmitters improving; it is an illustration, not a customer. The FAQ describes onboarding as a department meeting, an individual check-in and fortnightly touchpoints through the term.Source
• HiringFounding School Partnerships Lead / Account Executive (Y Combinator job board, open November 2026): each hire owns New South Wales or Victoria; "Build a prioritised map of schools, departments, associations, and influential educators"; pipeline through "referrals, conferences, and benchmarking sessions"; "Run discovery and demos based on each school's real student work"; "Onboard teachers and expand accounts across year levels, subjects, and departments". Sales is founder-led with no SDR team; the post says marking falls from 10-20 hours to 2-4 hours per cycle and that Edexia has raised about US$4.2M.Source

At the end of each term, send the principal and deputy a one-page report for their school: hours saved, departments and teachers active, marker agreement before and after moderation, the share of students who revised and improved, and AI-use signals reviewed. Add a short review call with the partnership lead before renewal, with a proposal for the next department.

Renewal and expansion are decided by leaders who never see the dashboard, and a regular, factual report keeps Edexia's value in front of them.

• Low numbers in a weak term

  Pair every report with a clear next step for the school.

• #10 Expand each school from its English department to a second subject within the first term

• Your websiteSchools page and onboarding: a sample dashboard (an example school, 28 days) shows 214 teacher hours saved, about 10 minutes per submission, 86% of teachers active and 71% of resubmitters improving; it is an illustration, not a customer. The FAQ describes onboarding as a department meeting, an individual check-in and fortnightly touchpoints through the term.Source
• HiringFounding School Partnerships Lead / Account Executive (Y Combinator job board, open November 2026): each hire owns New South Wales or Victoria; "Build a prioritised map of schools, departments, associations, and influential educators"; pipeline through "referrals, conferences, and benchmarking sessions"; "Run discovery and demos based on each school's real student work"; "Onboard teachers and expand accounts across year levels, subjects, and departments". Sales is founder-led with no SDR team; the post says marking falls from 10-20 hours to 2-4 hours per cycle and that Edexia has raised about US$4.2M.Source

Pick AP English Language, where essays dominate and the rubric is public, and recruit ten teachers in the Bay Area for a one-semester pilot: writing in Edexia with replay, AI-suggested scoring against the AP rubric, blind marking among AP teachers. Measure agreement with experienced AP readers, publish the result, and use those ten teachers as references for the next 100. Only then widen to other AP subjects and California courses.

A narrow beachhead with published accuracy repeats the VCE English playbook, and a team of four cannot win across 50 states and every subject at once.

• Australian schools get less attention

  State leads own Australia; set a weekly founder check-in with them.

• Trademark issues with AP naming

  Have counsel review how AP is referenced on pages.

• #14 Write the US privacy and data answers before the San Francisco move, not after the first district asks

• HiringEngineer (Brisbane or San Francisco) and Founders Associate (Brisbane, with a "likely move to San Francisco with the CEO after Christmas 2026"); Y Combinator lists Edexia as W25, founded 2023, with a team of 4.Source
• Your websiteHomepage hero by location: read from the US, the H1 says "The most comprehensive teaching assistant for AP English Language, United States History, Calculus AB..." and the PageSpeed run showed California courses, while the meta description lists "VCE, HSC, QCE, WACE, SACE, TASC, BSSS, NTCET or IB".Source
• Competitor researchCoGrader's homepage: "100,000+ teachers" and "16,000+ schools" across all 50 states, a free plan with 150 submissions a month, two-way sync with Google Classroom, Canvas and Schoology, stated FERPA, COPPA and SOPIPA compliance and SOC 2 Type 1. EssayGrader's homepage: "200,000+ teachers" at "10,000+ schools", native Google Classroom, Canvas and Schoology integrations and "Grade 100 essays free".See the research Source
• Your websiteAccuracy and research: "81.2% Exact Agreement with Teachers" and 98.3% within one mark, from a 2025 trial of 579 VCE English essays in one school's English department; no accuracy figures for other certificates or subjects. The research page reports 0.81 QWK from 20 approved examples, against 0.84 for a competition winner trained on 1,700+ essays.Source

Build Google Classroom roster import, assignment sync and grade and feedback push-back first, since it is free for schools and common in both Australia and the US; then Canvas. Launch it with a "connect your class in two minutes" path on sign-up, and tell the FAQ and approval pack exactly what data moves.

Setup time is the main reason free teacher sign-ups never get to a first marked task, and LMS sync is a common requirement on US comparison lists.

• Integration review and approval time

  Start the platform's verification process in week one.

• Your websiteFAQ page (checked November 9, 2026), titled "FAQ | Common Questions About AI Essay Grading for VCE English", with 37 questions. To "Is Edexia for students or teachers?" it answers "Students never log in or use Edexia as a practice tool." It also says "Every criterion and grade descriptor from the VCAA English rubric is built into the system", "Integration with learning management systems is on the roadmap" and, on cost, "Edexia offers flexible pricing for schools." It does not mention the tutor or the question bank.Source
• Competitor researchCoGrader's homepage: "100,000+ teachers" and "16,000+ schools" across all 50 states, a free plan with 150 submissions a month, two-way sync with Google Classroom, Canvas and Schoology, stated FERPA, COPPA and SOPIPA compliance and SOC 2 Type 1. EssayGrader's homepage: "200,000+ teachers" at "10,000+ schools", native Google Classroom, Canvas and Schoology integrations and "Grade 100 essays free".See the research Source

Each year, survey teachers and school leaders on AI policy, marking load and integrity, and combine the results with anonymised, aggregated platform data: marker agreement by subject, resubmission gains, time per script. Publish a free report with per-state findings, a media briefing and a webinar for school leaders; gate the full data appendix behind the same school-email form as the policy template.

A yearly report gives media, associations and school leaders a reason to cite Edexia, and every download is a qualified school contact.

• Too few responses

  Partner with associations and offer results to every school that takes part.

• #12 Follow up every AI policy template download with a short email series that leads to the free policy review

• Your websiteArticles: six articles, the latest on August 25, 2026, four of them in August 2026 and one from January 2025, plus the CEO's essay "The point is the process"; guides were updated in October 2026.Source
• Your websiteBooking and demo: /book offers a 15 or 30 minute call with the CEO by default, or with the Head of School Partnerships for NSW/ACT or for VIC, and mentions a 2024 TEDx talk on AI and teachers' time. /demo is titled "Interactive Demo: See AI Essay Grading in Action" and the text served before scripts run is only "Loading demo...".Source
• Your websiteAccuracy and research: "81.2% Exact Agreement with Teachers" and 98.3% within one mark, from a 2025 trial of 579 VCE English essays in one school's English department; no accuracy figures for other certificates or subjects. The research page reports 0.81 QWK from 20 approved examples, against 0.84 for a competition winner trained on 1,700+ essays.Source

Build a free web tool: a teacher pastes a task, picks their certificate, and gets a suggested AI level, student-facing wording for the task sheet and a matching rubric note. One click turns it into an Edexia activity with the tutor set to that level and writing replay on. No sign-up is needed to get the label; signing up saves the activity.

It solves a new, policy-created job for every teacher, puts Edexia in the workflow the template creates, and shows the product's controls at the moment they matter.

• Teachers disagree with suggested levels

  Present the level as a suggestion with reasons, always editable.

• Your websiteAI policy template: gated by school name and school email ("We'll email you the full policy as an editable Word document and a PDF, without the watermark"), with ten watermarked preview pages, four AI levels per task ("Where no level is stated, no AI use is permitted"), versions for VCE, HSC, QCE, WACE, SACE, TASC, BSSS, NTCET, IB Diploma and AP, and a free "Book a policy review". No newsletter sign-up was found on the site.Source
• Your websiteHomepage: "The most comprehensive teaching assistant for schools", with summative and formative products, a question bank, a Socratic tutor, writing replay for AI detection, handwriting upload, blind grading and analytics; "Loved by teachers at 50+ schools". The homepage FAQ says the AI chat "cannot write into their work" and "Teachers can read every chat". No prices; the calls to action are "Try Edexia free" and "Book a demo".Source