Overdose growth playbook

Give every case study a results line in the same format: one or two measured outcomes, the period compared and the source (for example "+18% repeat rate, six months after launch vs the six months before, Shopify analytics"). Where a client will not share figures, use delivery outcomes (weeks to launch, systems connected, tickets cut). Add a results filter on /work and a "results we were paid on" strip on the Shopify page. Refresh the older figures with the latest year.

A buyer comparing agencies that all say "AI-first" picks the one that shows outcomes. An outcome-based fee is believable only when the case studies show outcomes as well.

Result: <metric> <change> (<period after> vs <period before>, source: <tool>)
Second result: <metric> <change>
Delivery: live in <weeks> weeks; <systems> connected
Client approval: <yes / anonymised>
Last checked: <month year>

• Clients decline to share numbers

  Use delivery outcomes or ranges, and name the client only with approval.

• Cherry-picked results

  State the comparison period and source for each figure.

• Your websiteThe Work section lists 77 case studies (checked October 20, 2026). 38 have a Results block with figures, such as Adairs SEO recovery: "+31%" unbranded clicks (November 2023 vs November 2022) and "+41%" organic sessions (January 2024 vs January 2023). The other 39, including Petbarn and the Zoe & Morgan conversion review, describe the challenge and solution with no result figure.Source
• Your websiteShopify Plus page: "AI-first development takes most of the labour out of a Shopify build, so time-to-value is measured in weeks rather than quarters"; an "Outcome-based partnership" table where success is measured by "Revenue vs forecast, CAC, AOV, repeat rate" instead of "Tickets closed", and "When we fall short ... That is our cost". The Adobe Commerce, commercetools and BigCommerce pages do not mention outcome-based terms.Source
• Your websiteHomepage: "Commerce built to trade." Strategy, design, technology, media, search and data "for ambitious retail brands"; services from consulting to CRO, SEO & GEO, CRM, data, AI & automation and B2B; platforms Shopify Plus, Adobe Commerce, commercetools and BigCommerce; client logos including Patagonia, Signet, Temple & Webster, Barkers, Metagenics, Coles, Globewest and Kiwibank; offices in Auckland, Melbourne, Sydney, Brisbane and Singapore; case studies for Courts Singapore, Bata Singapore and ALDO Philippines.Source
• Competitor researchRivals' own homepages: Convert Digital, "a leading ecommerce agency specialising in website development on Shopify and commercetools"; Vaimo, "Digital commerce & customer experience experts"; Webprofits, an ecommerce and lead-gen marketing agency with "Senior marketers running your growth inside Claude Code", "$500M+ managed ad spend" and "brands scaled from $0 to $52M".See the research Source

Connect the form to the recruitment system used for job applications (or HubSpot), send an automatic thank-you, and tag each introduction by office and discipline. Remove the preview line. Review introductions monthly against upcoming hiring.

Agencies grow on senior people, and the best candidates are often the ones who reach out without a role.

• A flood of unqualified introductions

  Ask for a link to work, as the form already does.

• Your websiteCareers page: the "Introduce yourself" form (name, email, link to work, closest office, experience) ends with the line "Preview only. You can try the form, but no details will be sent or saved." and is built as a dialog form with no submit address. Both open job posts point people to it: "Not quite right? If you can see yourself here, introduce yourself."Source
• HiringFractional CMO (Melbourne, fixed-term, posted October 15, 2026): "Lead the implementation of AI-driven tools, automation and more efficient ways of working across performance media"; "Establish consistent, scalable approaches to campaign planning, execution, budget management, optimisation and reporting"; "extensive retail and eCommerce experience, including the complexities of peak trading periods"; senior support "across key client relationships".Source
• HiringSEO Manager (Melbourne, permanent, posted September 28, 2026): "a real track record driving organic growth and a genuine comfort owning the client relationship"; technical audits, content-led strategy, "Google Merchant Centre, GEO and multi-market considerations like hreflang and localisation"; monthly and quarterly reports "that show clients exactly what's driving their growth"; applicants should share "how you used AI".Source

Publish each newsletter issue as an insights page, starting with the last six, and turn the Peak Season sessions and masterclass write-ups into the first guides. Until AgencyOS has a page, swap "Coming soon" for "Get early access" with an email sign-up.

Visible past issues raise sign-ups, and every issue becomes a page that can rank and be cited by AI assistants.

• Old issues mention old offers

  Edit before publishing.

• Your websiteEvery page asks visitors to subscribe to "OD27 Insights emails from Overdose, including practical ecommerce insights, case studies and updates" ("Free insights in your inbox"), but the site has no insights or blog archive: the 140-URL sitemap has no articles, and /insights and /blog return 404.Source
• Your websiteLabs: "Our public account of building AI into how Overdose works". AgencyOS ("our internal operating model"), Krative ("Commerce data informs the creative brief, asset generation and the next round of work ... Currently in private beta"), Looker and Allexive. The main menu lists "Agency OS - Coming soon" and "Guides & Reports - Coming soon". A Generative Analytics page calls it "a category, not a feature", a loop from governed Looker data to AI insight to generated creative with a human approving.Source
• Your websiteEvents: 23 event pages, including Overdose & Chill brand evenings (Patagonia, Salomon, The Body Shop, CAR Group), masterclasses with BigCommerce and Tracksuit, a Shopify Leaders Lunch, and the Peak Season Power Series. Five 2025 sessions (September 23 to October 21, 2025) have recordings; the 2026 sessions show "TBC" release dates and pre-registration that "records your interest; it does not confirm a place".Source

Add a version of the outcome-based table to each platform page and the B2B commerce service, adjusted for longer composable builds (milestone outcomes such as launch date and order flow, then trading outcomes). Link each to matching case studies with results.

Enterprise buyers worry most about overruns, and an outcome-based offer answers that worry where it is strongest.

• Risky terms on complex builds

  Tie early milestones to delivery and later ones to trading.

• Your websiteShopify Plus page: "AI-first development takes most of the labour out of a Shopify build, so time-to-value is measured in weeks rather than quarters"; an "Outcome-based partnership" table where success is measured by "Revenue vs forecast, CAC, AOV, repeat rate" instead of "Tickets closed", and "When we fall short ... That is our cost". The Adobe Commerce, commercetools and BigCommerce pages do not mention outcome-based terms.Source
• Your websiteHomepage: "Commerce built to trade." Strategy, design, technology, media, search and data "for ambitious retail brands"; services from consulting to CRO, SEO & GEO, CRM, data, AI & automation and B2B; platforms Shopify Plus, Adobe Commerce, commercetools and BigCommerce; client logos including Patagonia, Signet, Temple & Webster, Barkers, Metagenics, Coles, Globewest and Kiwibank; offices in Auckland, Melbourne, Sydney, Brisbane and Singapore; case studies for Courts Singapore, Bata Singapore and ALDO Philippines.Source
• Your websitePartners page: Shopify, BigCommerce, commercetools, Adobe Commerce, Klaviyo, Nosto, Google and Meta, with quotes from Shopify ("not just accelerating speed to value through AI ... but ensuring long-term commercial outcomes") and BigCommerce partnership leads.Source

Audit the container for unused tags, load marketing tags after consent and after interaction, move ZoomInfo and ClickCease off pages where they do nothing (careers, events), and set a performance budget for the site. Republish the score once it is above 85.

An agency that sells CRO and technology is judged on its own site, and a quick clean-up removes an easy objection.

• Lost attribution

  Check conversions with the media team before removing tags.

• Google PageSpeedHomepage on mobile: performance 64/100 (desktop 72); total blocking time 2.5s in the lab, with Google Tag Manager the largest third party at 675 KB and about 1.5s of blocking; HubSpot, ZoomInfo, ClickCease, LinkedIn Ads and Cookiebot also load; 2.1 MB in 97 requests. Real visitors pass Core Web Vitals (LCP 1.3s, INP 68ms, CLS 0.01), and loading is 16% faster than a year ago.Source

Add to each location page the case studies from that market, the next event in that city, the local leadership and a local enquiry route. Add local business structured data and a Google Business Profile for each office.

Local searches for commerce agencies are high intent, and local proof answers "do they know our market?"

• Thin pages for small offices

  Combine Singapore with regional cases.

• Your websiteContact page: four routes ("We need to untangle the problem first", "This is not a project enquiry" and others), a promise that "The senior lead closest to it replies", and office addresses in Auckland, Melbourne, Sydney and Brisbane, with Singapore as a regional presence. Industry pages cover fashion, health and wellness, food and beverage, home, sport and outdoors, beauty and pets.Source
• Your websiteHomepage: "Commerce built to trade." Strategy, design, technology, media, search and data "for ambitious retail brands"; services from consulting to CRO, SEO & GEO, CRM, data, AI & automation and B2B; platforms Shopify Plus, Adobe Commerce, commercetools and BigCommerce; client logos including Patagonia, Signet, Temple & Webster, Barkers, Metagenics, Coles, Globewest and Kiwibank; offices in Auckland, Melbourne, Sydney, Brisbane and Singapore; case studies for Courts Singapore, Bata Singapore and ALDO Philippines.Source
• Your websiteEvents: 23 event pages, including Overdose & Chill brand evenings (Patagonia, Salomon, The Body Shop, CAR Group), masterclasses with BigCommerce and Tracksuit, a Shopify Leaders Lunch, and the Peak Season Power Series. Five 2025 sessions (September 23 to October 21, 2025) have recordings; the 2026 sessions show "TBC" release dates and pre-registration that "records your interest; it does not confirm a place".Source

For every event, publish a page with the recording, a written summary, three takeaways and the slides; cut three to five short clips for LinkedIn, where buyers are; and email attendees and non-attendees the summary. Put the best clips on the matching service pages.

Each event becomes a month of content and proof, and the speakers and brands share it to their own audiences.

• Brand partners object to clips

  Agree clip use in the speaker brief.

• Your websiteEvents: 23 event pages, including Overdose & Chill brand evenings (Patagonia, Salomon, The Body Shop, CAR Group), masterclasses with BigCommerce and Tracksuit, a Shopify Leaders Lunch, and the Peak Season Power Series. Five 2025 sessions (September 23 to October 21, 2025) have recordings; the 2026 sessions show "TBC" release dates and pre-registration that "records your interest; it does not confirm a place".Source
• YouTubeOverdose's YouTube channel: 175 videos, 136 subscribers and 12,951 views in total.Source
• Your websiteEvery page asks visitors to subscribe to "OD27 Insights emails from Overdose, including practical ecommerce insights, case studies and updates" ("Free insights in your inbox"), but the site has no insights or blog archive: the 140-URL sitemap has no articles, and /insights and /blog return 404.Source

Build an evergreen trading calendar hub: each major ANZ and Singapore trading moment with a checklist per discipline, the matching session recording, and a "trading readiness" review offer two months before each moment.

A calendar keeps the series useful all year and gives sales a reason to call before every peak, not just one.

• Too much to maintain

  Update one moment per month.

• Your websiteEvents: 23 event pages, including Overdose & Chill brand evenings (Patagonia, Salomon, The Body Shop, CAR Group), masterclasses with BigCommerce and Tracksuit, a Shopify Leaders Lunch, and the Peak Season Power Series. Five 2025 sessions (September 23 to October 21, 2025) have recordings; the 2026 sessions show "TBC" release dates and pre-registration that "records your interest; it does not confirm a place".Source
• HiringFractional CMO (Melbourne, fixed-term, posted October 15, 2026): "Lead the implementation of AI-driven tools, automation and more efficient ways of working across performance media"; "Establish consistent, scalable approaches to campaign planning, execution, budget management, optimisation and reporting"; "extensive retail and eCommerce experience, including the complexities of peak trading periods"; senior support "across key client relationships".Source
• Your websiteHomepage: "Commerce built to trade." Strategy, design, technology, media, search and data "for ambitious retail brands"; services from consulting to CRO, SEO & GEO, CRM, data, AI & automation and B2B; platforms Shopify Plus, Adobe Commerce, commercetools and BigCommerce; client logos including Patagonia, Signet, Temple & Webster, Barkers, Metagenics, Coles, Globewest and Kiwibank; offices in Auckland, Melbourne, Sydney, Brisbane and Singapore; case studies for Courts Singapore, Bata Singapore and ALDO Philippines.Source

Measure what Google and the main AI assistants say for 30 buying questions (platform plus city, service plus industry), then fix the gaps: service and platform pages that answer those questions, the insights archive, results-led case studies and consistent entity data. Report the before and after as a public case study.

Showing GEO working on the agency's own brand is the most convincing sales asset for a GEO service.

• AI answers change often

  Report trends over several months.

• HiringSEO Manager (Melbourne, permanent, posted September 28, 2026): "a real track record driving organic growth and a genuine comfort owning the client relationship"; technical audits, content-led strategy, "Google Merchant Centre, GEO and multi-market considerations like hreflang and localisation"; monthly and quarterly reports "that show clients exactly what's driving their growth"; applicants should share "how you used AI".Source
• Competitor researchRivals' own homepages: Convert Digital, "a leading ecommerce agency specialising in website development on Shopify and commercetools"; Vaimo, "Digital commerce & customer experience experts"; Webprofits, an ecommerce and lead-gen marketing agency with "Senior marketers running your growth inside Claude Code", "$500M+ managed ad spend" and "brands scaled from $0 to $52M".See the research Source
• Your websiteEvery page asks visitors to subscribe to "OD27 Insights emails from Overdose, including practical ecommerce insights, case studies and updates" ("Free insights in your inbox"), but the site has no insights or blog archive: the 140-URL sitemap has no articles, and /insights and /blog return 404.Source
• Your websiteThe Work section lists 77 case studies (checked October 20, 2026). 38 have a Results block with figures, such as Adairs SEO recovery: "+31%" unbranded clicks (November 2023 vs November 2022) and "+41%" organic sessions (January 2024 vs January 2023). The other 39, including Petbarn and the Zoe & Morgan conversion review, describe the challenge and solution with no result figure.Source

Turn the internal work into a four-week "media operations audit": workflow mapping, automation opportunities, reporting gaps and a 90-day plan, with a fixed price and a clear handover to ongoing performance work.

A fixed-scope entry product is easier to buy than a retainer and leads to larger engagements.

• Fixed-term role ends

  Write the method so the team can run it.

• HiringFractional CMO (Melbourne, fixed-term, posted October 15, 2026): "Lead the implementation of AI-driven tools, automation and more efficient ways of working across performance media"; "Establish consistent, scalable approaches to campaign planning, execution, budget management, optimisation and reporting"; "extensive retail and eCommerce experience, including the complexities of peak trading periods"; senior support "across key client relationships".Source
• Your websiteLabs: "Our public account of building AI into how Overdose works". AgencyOS ("our internal operating model"), Krative ("Commerce data informs the creative brief, asset generation and the next round of work ... Currently in private beta"), Looker and Allexive. The main menu lists "Agency OS - Coming soon" and "Guides & Reports - Coming soon". A Generative Analytics page calls it "a category, not a feature", a loop from governed Looker data to AI insight to generated creative with a human approving.Source
• Your websiteShopify Plus page: "AI-first development takes most of the labour out of a Shopify build, so time-to-value is measured in weeks rather than quarters"; an "Outcome-based partnership" table where success is measured by "Revenue vs forecast, CAC, AOV, repeat rate" instead of "Tickets closed", and "When we fall short ... That is our cost". The Adobe Commerce, commercetools and BigCommerce pages do not mention outcome-based terms.Source

Build a short interactive demo on anonymised or synthetic retail data: one insight surfaced (for example a SKU with organic demand and no media behind it), the brief it triggers, the asset generated and the human approval step. Offer a 30-minute walkthrough on a prospect's own data.

Seeing the loop work once is what turns a category claim into a sales conversation.

• Client data exposure

  Use synthetic data only.

• Your websiteLabs: "Our public account of building AI into how Overdose works". AgencyOS ("our internal operating model"), Krative ("Commerce data informs the creative brief, asset generation and the next round of work ... Currently in private beta"), Looker and Allexive. The main menu lists "Agency OS - Coming soon" and "Guides & Reports - Coming soon". A Generative Analytics page calls it "a category, not a feature", a loop from governed Looker data to AI insight to generated creative with a human approving.Source
• Your websiteHomepage: "Commerce built to trade." Strategy, design, technology, media, search and data "for ambitious retail brands"; services from consulting to CRO, SEO & GEO, CRM, data, AI & automation and B2B; platforms Shopify Plus, Adobe Commerce, commercetools and BigCommerce; client logos including Patagonia, Signet, Temple & Webster, Barkers, Metagenics, Coles, Globewest and Kiwibank; offices in Auckland, Melbourne, Sydney, Brisbane and Singapore; case studies for Courts Singapore, Bata Singapore and ALDO Philippines.Source

With client consent and aggregation, publish a small benchmark panel per industry (ranges, not client figures) and offer a free benchmark comparison as the call to action. Update twice a year.

Benchmarks are the most shared content in retail and give each industry page a reason to be visited and cited.

• Small groups reveal clients

  Publish only with enough clients per industry.

• Your websiteContact page: four routes ("We need to untangle the problem first", "This is not a project enquiry" and others), a promise that "The senior lead closest to it replies", and office addresses in Auckland, Melbourne, Sydney and Brisbane, with Singapore as a regional presence. Industry pages cover fashion, health and wellness, food and beverage, home, sport and outdoors, beauty and pets.Source
• Your websiteLabs: "Our public account of building AI into how Overdose works". AgencyOS ("our internal operating model"), Krative ("Commerce data informs the creative brief, asset generation and the next round of work ... Currently in private beta"), Looker and Allexive. The main menu lists "Agency OS - Coming soon" and "Guides & Reports - Coming soon". A Generative Analytics page calls it "a category, not a feature", a loop from governed Looker data to AI insight to generated creative with a human approving.Source
• Your websiteHomepage: "Commerce built to trade." Strategy, design, technology, media, search and data "for ambitious retail brands"; services from consulting to CRO, SEO & GEO, CRM, data, AI & automation and B2B; platforms Shopify Plus, Adobe Commerce, commercetools and BigCommerce; client logos including Patagonia, Signet, Temple & Webster, Barkers, Metagenics, Coles, Globewest and Kiwibank; offices in Auckland, Melbourne, Sydney, Brisbane and Singapore; case studies for Courts Singapore, Bata Singapore and ALDO Philippines.Source

Produce one joint case study per partner each half-year, get listed with results on partner directories, and run a co-hosted event per partner per year. Track partner-sourced leads in the CRM.

Partner referrals are among the warmest leads an agency gets, and joint proof moves Overdose up partner lists.

• Partners favour other agencies

  Lead with results on their platform.

• Your websitePartners page: Shopify, BigCommerce, commercetools, Adobe Commerce, Klaviyo, Nosto, Google and Meta, with quotes from Shopify ("not just accelerating speed to value through AI ... but ensuring long-term commercial outcomes") and BigCommerce partnership leads.Source
• Your websiteEvents: 23 event pages, including Overdose & Chill brand evenings (Patagonia, Salomon, The Body Shop, CAR Group), masterclasses with BigCommerce and Tracksuit, a Shopify Leaders Lunch, and the Peak Season Power Series. Five 2025 sessions (September 23 to October 21, 2025) have recordings; the 2026 sessions show "TBC" release dates and pre-registration that "records your interest; it does not confirm a place".Source
• Your websiteThe Work section lists 77 case studies (checked October 20, 2026). 38 have a Results block with figures, such as Adairs SEO recovery: "+31%" unbranded clicks (November 2023 vs November 2022) and "+41%" organic sessions (January 2024 vs January 2023). The other 39, including Petbarn and the Zoe & Morgan conversion review, describe the challenge and solution with no result figure.Source

Build each guest list from a target-account list (brands planning a replatform or with weak trading results), invite a host brand that those guests admire, and follow up within a week with a relevant case study and a short call offer.

Small, well-chosen rooms produce pipeline; large open lists produce goodwill.

• Guests feel sold to

  Keep the evening content-led; sell in follow-up.

• Your websiteEvents: 23 event pages, including Overdose & Chill brand evenings (Patagonia, Salomon, The Body Shop, CAR Group), masterclasses with BigCommerce and Tracksuit, a Shopify Leaders Lunch, and the Peak Season Power Series. Five 2025 sessions (September 23 to October 21, 2025) have recordings; the 2026 sessions show "TBC" release dates and pre-registration that "records your interest; it does not confirm a place".Source
• Your websiteHomepage: "Commerce built to trade." Strategy, design, technology, media, search and data "for ambitious retail brands"; services from consulting to CRO, SEO & GEO, CRM, data, AI & automation and B2B; platforms Shopify Plus, Adobe Commerce, commercetools and BigCommerce; client logos including Patagonia, Signet, Temple & Webster, Barkers, Metagenics, Coles, Globewest and Kiwibank; offices in Auckland, Melbourne, Sydney, Brisbane and Singapore; case studies for Courts Singapore, Bata Singapore and ALDO Philippines.Source

Within consent rules, set up alerts in HubSpot for company-level visits from target accounts to case studies, platform pages and pricing content, and give the account lead a short playbook for a relevant, non-creepy follow-up.

Timely, relevant outreach to a brand already reading about its problem beats cold outreach.

• Privacy expectations

  Company-level only and in line with the privacy policy.

• Google PageSpeedHomepage on mobile: performance 64/100 (desktop 72); total blocking time 2.5s in the lab, with Google Tag Manager the largest third party at 675 KB and about 1.5s of blocking; HubSpot, ZoomInfo, ClickCease, LinkedIn Ads and Cookiebot also load; 2.1 MB in 97 requests. Real visitors pass Core Web Vitals (LCP 1.3s, INP 68ms, CLS 0.01), and loading is 16% faster than a year ago.Source
• Your websiteThe Work section lists 77 case studies (checked October 20, 2026). 38 have a Results block with figures, such as Adairs SEO recovery: "+31%" unbranded clicks (November 2023 vs November 2022) and "+41%" organic sessions (January 2024 vs January 2023). The other 39, including Petbarn and the Zoe & Morgan conversion review, describe the challenge and solution with no result figure.Source
• Your websiteShopify Plus page: "AI-first development takes most of the labour out of a Shopify build, so time-to-value is measured in weeks rather than quarters"; an "Outcome-based partnership" table where success is measured by "Revenue vs forecast, CAC, AOV, repeat rate" instead of "Tickets closed", and "When we fall short ... That is our cost". The Adobe Commerce, commercetools and BigCommerce pages do not mention outcome-based terms.Source

Build an estimator: current platform, catalogue size, integrations (ERP, POS, OMS), markets. It returns a likely timeline, the main risks and a payback range, with an offer to review the result with a senior lead.

A personal answer to "how long and what does it cost" is the first step every replatform buyer needs.

• Estimates read as quotes

  Show ranges and assumptions.

• Your websiteShopify Plus page: "AI-first development takes most of the labour out of a Shopify build, so time-to-value is measured in weeks rather than quarters"; an "Outcome-based partnership" table where success is measured by "Revenue vs forecast, CAC, AOV, repeat rate" instead of "Tickets closed", and "When we fall short ... That is our cost". The Adobe Commerce, commercetools and BigCommerce pages do not mention outcome-based terms.Source
• Your websiteThe Work section lists 77 case studies (checked October 20, 2026). 38 have a Results block with figures, such as Adairs SEO recovery: "+31%" unbranded clicks (November 2023 vs November 2022) and "+41%" organic sessions (January 2024 vs January 2023). The other 39, including Petbarn and the Zoe & Morgan conversion review, describe the challenge and solution with no result figure.Source
• Your websiteHomepage: "Commerce built to trade." Strategy, design, technology, media, search and data "for ambitious retail brands"; services from consulting to CRO, SEO & GEO, CRM, data, AI & automation and B2B; platforms Shopify Plus, Adobe Commerce, commercetools and BigCommerce; client logos including Patagonia, Signet, Temple & Webster, Barkers, Metagenics, Coles, Globewest and Kiwibank; offices in Auckland, Melbourne, Sydney, Brisbane and Singapore; case studies for Courts Singapore, Bata Singapore and ALDO Philippines.Source

Run the beta with five clients and measure creative output, time to launch and media performance against their previous process. Publish the results, open a waitlist, and offer Krative as a paid add-on to trading retainers.

A product with measured results is a moat that pure-service rivals cannot copy quickly, and it adds recurring revenue.

• Brand risk from generated creative

  Keep human approval in every loop.

• Your websiteLabs: "Our public account of building AI into how Overdose works". AgencyOS ("our internal operating model"), Krative ("Commerce data informs the creative brief, asset generation and the next round of work ... Currently in private beta"), Looker and Allexive. The main menu lists "Agency OS - Coming soon" and "Guides & Reports - Coming soon". A Generative Analytics page calls it "a category, not a feature", a loop from governed Looker data to AI insight to generated creative with a human approving.Source
• Competitor researchRivals' own homepages: Convert Digital, "a leading ecommerce agency specialising in website development on Shopify and commercetools"; Vaimo, "Digital commerce & customer experience experts"; Webprofits, an ecommerce and lead-gen marketing agency with "Senior marketers running your growth inside Claude Code", "$500M+ managed ad spend" and "brands scaled from $0 to $52M".See the research Source

Publish a yearly report: conversion, repeat rate, paid efficiency, search and AI discovery trends by industry, plus a survey of event guests. Launch it at a Leaders Lunch and with trade press.

Original local data earns press, links and AI citations, and gives every account lead a reason to call.

• Client confidentiality

  Aggregate with minimum group sizes.

• Your websiteHomepage: "Commerce built to trade." Strategy, design, technology, media, search and data "for ambitious retail brands"; services from consulting to CRO, SEO & GEO, CRM, data, AI & automation and B2B; platforms Shopify Plus, Adobe Commerce, commercetools and BigCommerce; client logos including Patagonia, Signet, Temple & Webster, Barkers, Metagenics, Coles, Globewest and Kiwibank; offices in Auckland, Melbourne, Sydney, Brisbane and Singapore; case studies for Courts Singapore, Bata Singapore and ALDO Philippines.Source
• Your websiteLabs: "Our public account of building AI into how Overdose works". AgencyOS ("our internal operating model"), Krative ("Commerce data informs the creative brief, asset generation and the next round of work ... Currently in private beta"), Looker and Allexive. The main menu lists "Agency OS - Coming soon" and "Guides & Reports - Coming soon". A Generative Analytics page calls it "a category, not a feature", a loop from governed Looker data to AI insight to generated creative with a human approving.Source
• Your websiteEvents: 23 event pages, including Overdose & Chill brand evenings (Patagonia, Salomon, The Body Shop, CAR Group), masterclasses with BigCommerce and Tracksuit, a Shopify Leaders Lunch, and the Peak Season Power Series. Five 2025 sessions (September 23 to October 21, 2025) have recordings; the 2026 sessions show "TBC" release dates and pre-registration that "records your interest; it does not confirm a place".Source

Create a Southeast Asia page with the regional case studies, a regional lead, a Singapore Leaders Lunch and localised offers (marketplaces, payments, multi-market hreflang). Target ten regional retailers in the first year.

Regional proof already exists; packaging it opens a growth market beyond ANZ.

• Spreading the team thin

  Start with remote delivery and one local lead.

• Your websiteHomepage: "Commerce built to trade." Strategy, design, technology, media, search and data "for ambitious retail brands"; services from consulting to CRO, SEO & GEO, CRM, data, AI & automation and B2B; platforms Shopify Plus, Adobe Commerce, commercetools and BigCommerce; client logos including Patagonia, Signet, Temple & Webster, Barkers, Metagenics, Coles, Globewest and Kiwibank; offices in Auckland, Melbourne, Sydney, Brisbane and Singapore; case studies for Courts Singapore, Bata Singapore and ALDO Philippines.Source
• Your websiteContact page: four routes ("We need to untangle the problem first", "This is not a project enquiry" and others), a promise that "The senior lead closest to it replies", and office addresses in Auckland, Melbourne, Sydney and Brisbane, with Singapore as a regional presence. Industry pages cover fashion, health and wellness, food and beverage, home, sport and outdoors, beauty and pets.Source
• HiringSEO Manager (Melbourne, permanent, posted September 28, 2026): "a real track record driving organic growth and a genuine comfort owning the client relationship"; technical audits, content-led strategy, "Google Merchant Centre, GEO and multi-market considerations like hreflang and localisation"; monthly and quarterly reports "that show clients exactly what's driving their growth"; applicants should share "how you used AI".Source

Publish one short Labs entry a month: what was tried, what worked, what did not, with a number. Send it as an OD27 Insights issue and a LinkedIn post from the person who did the work.

Honest build notes are rare among agencies, attract the clients and staff who care about AI, and give the newsletter a steady supply.

• Sharing client details

  Only internal experiments or approved cases.

• Your websiteLabs: "Our public account of building AI into how Overdose works". AgencyOS ("our internal operating model"), Krative ("Commerce data informs the creative brief, asset generation and the next round of work ... Currently in private beta"), Looker and Allexive. The main menu lists "Agency OS - Coming soon" and "Guides & Reports - Coming soon". A Generative Analytics page calls it "a category, not a feature", a loop from governed Looker data to AI insight to generated creative with a human approving.Source
• Your websiteEvery page asks visitors to subscribe to "OD27 Insights emails from Overdose, including practical ecommerce insights, case studies and updates" ("Free insights in your inbox"), but the site has no insights or blog archive: the 140-URL sitemap has no articles, and /insights and /blog return 404.Source

Run a quarterly open "AI work showcase": anyone in commerce can submit a short example, Overdose's team picks the best, features them at a masterclass and talks to the strongest about roles.

It builds a talent pipeline and an audience at the same time, and shows the agency's culture in public.

• Low submissions

  Seed with team examples first.

• HiringFractional CMO (Melbourne, fixed-term, posted October 15, 2026): "Lead the implementation of AI-driven tools, automation and more efficient ways of working across performance media"; "Establish consistent, scalable approaches to campaign planning, execution, budget management, optimisation and reporting"; "extensive retail and eCommerce experience, including the complexities of peak trading periods"; senior support "across key client relationships".Source
• HiringSEO Manager (Melbourne, permanent, posted September 28, 2026): "a real track record driving organic growth and a genuine comfort owning the client relationship"; technical audits, content-led strategy, "Google Merchant Centre, GEO and multi-market considerations like hreflang and localisation"; monthly and quarterly reports "that show clients exactly what's driving their growth"; applicants should share "how you used AI".Source
• Your websiteEvents: 23 event pages, including Overdose & Chill brand evenings (Patagonia, Salomon, The Body Shop, CAR Group), masterclasses with BigCommerce and Tracksuit, a Shopify Leaders Lunch, and the Peak Season Power Series. Five 2025 sessions (September 23 to October 21, 2025) have recordings; the 2026 sessions show "TBC" release dates and pre-registration that "records your interest; it does not confirm a place".Source