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  • The brief
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  • This week · 6
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  • Big bets · 3
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Generated Oct 22, 2026
  1. Programmable
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Tripledot Studios logo

growth playbook · Oct 22, 2026

tripledotstudios.com (opens in a new tab)

Tripledot Studios growth playbook

Diagnosis

Tripledot has become a 12-studio, 2,500-person group after the AppLovin and Supersonic deals, and its hiring shows where growth comes from now: user acquisition at scale, in-house UA creatives and AI playables, LiveOps for flagship games, PuzzlePlay rewards, and publishing in new markets.

The gaps are close to home: the site that 73 App Store listings name as the developer website is a jobs page with placeholder text, an empty careers board and no games directory, and the group's rewards app and browser game are not linked from it.

This playbook fixes that player and candidate front door first, then joins up the studios: a shared creative library, portfolio-wide value bidding and cross-promotion, and one rewards account.

Growth Score

6/10

Biggest Opportunity

Treat the portfolio as one audience: a player homepage, cross-promotion, shared creative learnings and one PuzzlePlay account across 12 studios.

Biggest Risk

Rising UA costs and strong rivals (Voodoo, Playtika, MobilityWare) in casual games, while integrating many acquired studios that each work separately.

01

Start here

The three moves to make first. Each one is written up in full below.

  1. 1

    Turn the "developer website" on 73 App Store listings into a home for players

    Export the 76 apps with store links and draft the directory page.

    High impact First result in 1 month
  2. 2

    Point the Careers button at the 88 live roles instead of an empty jobs page

    Swap the Careers Portal link today.

    High impact First result in 1 week
  3. 3

    Remove the template "About" page and placeholder job ads that Google indexes

    List every page with placeholder text.

    Medium impact First result in 2 weeks

02

Your idea portfolio

22 ideas, grouped by when to run them. Open any idea for how to run it: the steps, who to approach, copy you can use, and how to measure it.

  • 7 ideas are marked Unexpected: plays you are unlikely to have tried.

Every idea placed by the effort it takes against the impact it could have. Quick wins sit top left; select a number to open that idea. The filters below narrow the list by status, timing, category and what Programmable can build.

Effort vs impactEach number is an idea. Select one to open it.
Impact →
Quick wins · 2Big bets · 10Fill-ins · 5Reconsider · 5
Effort →

Showing 22 of 22 ideas

This week 6

Quick wins with a clear first action.

  • 01

    73 of Tripledot's 76 US iOS apps, with about 3.6 million ratings between them, send players who tap "Developer Website" to tripledotstudios.com. What they find is a page titled "Mobile game studio jobs", counters reading "0 Daily Active Users", a games block that links only to Woodoku, and FAQs for just eight games. Tripledot is hiring a Community Manager and PuzzlePlay support to build player loyalty, but its most-visited player touchpoint has nothing to offer a player.

    High impactMedium effort First result in 1 month Community Manager

    First action

    Export the 76 apps with store links and draft the directory page.

    How to measure it

    Store clicks from the site

    Now
    –
    Target
    5,000 a month
    By
    90 days

    Steps

    1. 1

      List the catalogue

      All 76 iOS apps and their Android pairs, with icons and store links.

      Product Analyst 2 days

    2. 2

      Design the player homepage

      Directory, support, rewards, browser play and community blocks.

      Web and brand owner 1 week

    3. 3

      Template the support pages

      One FAQ page per game from a shared template, keeping the existing eight.

      Customer Support Specialist 1 week

    4. 4

      Add community links

      Discord, TikTok, Instagram and YouTube for each studio title.

      Community Manager 2 days

    5. 5

      Add tracking

      Store and PuzzlePlay links tagged by block and game.

      Senior Growth Manager 1 day

    6. 6

      Launch and review

      Compare clicks per block after four weeks and reorder.

      Community Manager 1 month

    First result
    1 month
    Cost
    Staff time only
    Owner
    Community Manager

    Smallest test

    Add a "Our games" directory to the homepage and measure store clicks for two weeks.

    Why it works

    Make the homepage player-first: a searchable directory of every game with store links, one support page per game (generated from a template so all 76 have one), a "new from Tripledot" strip, the PuzzlePlay rewards offer, Solitaire.com browser play and links to community channels. Move jobs to a single "Careers" link that goes to the live board. Track taps from each block.

    Players who look up the developer are already loyal; giving them more games, rewards and a community turns curiosity into installs and retention at no media cost.

    Ready to use

    ChecklistPlayer homepage launch list

    [ ] Directory of all 76 games with App Store and Google Play links
    [ ] One support/FAQ page per game
    [ ] PuzzlePlay rewards block
    [ ] Solitaire.com "play in your browser" link
    [ ] Community channel links per title
    [ ] Counters showing real figures in the page source
    [ ] Single Careers link to the live jobs board
    [ ] Click tracking per block

    Risks and how to handle them

    • Studios want their own sites

      Link each studio's titles to its studio site from the directory.

    • Support volume rises

      Route each game's questions to its studio support inbox.

    Evidence

    • App StoreApple App Store (US) lists 76 iOS apps under the Tripledot Studios developer account with about 3.63 million ratings in total; 73 of them give tripledotstudios.com as the developer website. Largest: Solitaire.com: Classic Cards (892,871 ratings, 4.7), Woodoku (665,382, 4.7), Blackjack (329,832, 4.7), Triple Tile (271,835, 4.9).Source
    • Your websitetripledotstudios.com homepage (checked October 21, 2026): page title "Tripledot Studios | Mobile game studio jobs"; the "Careers Portal" button and /careers both go to a Pinpoint careers page whose job list is empty ("Current Opportunities" with no roles), while the group site tripledot.com links to the Greenhouse board with 88 open roles. The stat counters read "0 Daily Active Users" and "0 Top Grossing Games" in the page as delivered; the footer says "© 2025 by Tripledot Games".Source
    • Your websitePlayer pages on the site: FAQs for eight games (Woodoku, Solitaire, Spider Solitaire, Solitairescapes, Blackjack, Sudoku, Duplica, Word Hop) that answer "Is this game free?", "How can I mute adverts?" and "How do I uninstall the app?" and end with a support email; official rules for Woodoku Tournament skill contests in the UK and US; app privacy pages. No page lists the full catalogue; the homepage "Our Games" block links only to Woodoku and the store developer pages.Source
    • HiringCommunity Manager, Ludios (Jakarta): sets "the strategic direction" for "an exciting upcoming casual social mobile title featuring a world-renowned brand partner", on five pillars (Player Relationships, Recognition, In-Game & Out-of-Game Events, Brand Loyalty, Player Service), across Facebook, Instagram, Discord, TikTok, X and YouTube, with creator partnerships and events "aligned with in-game LiveOps".Source
    • PuzzlePlay websitepuzzleplay.app: "Tripledot's Loyalty program", "Where we turn your play time into rewards", rated "4.5 · 10.6K reviews"; players earn points "on every game, every session, every minute" and trade them "for digital gift cards from leading brands". tripledotstudios.com has no link to it.Source
  • 02

    The "Careers Portal" button on tripledotstudios.com, and the /careers page, go to a Pinpoint board with no roles listed. Tripledot is hiring 88 people on Greenhouse right now, including the Senior Growth Manager, three Marketing Creatives Producers and the new Jakarta creative team. Candidates who search "Tripledot Studios careers" and land here see a company that is not hiring.

    High impactLow effort First result in 1 week Talent Acquisition Partner

    First action

    Swap the Careers Portal link today.

    How to measure it

    Applications sourced from the site

    Now
    –
    Target
    +50%
    By
    60 days

    Steps

    1. 1

      Swap the button

      Careers Portal to the Greenhouse board.

      Talent Acquisition Partner 1 hour

    2. 2

      Redirect /careers

      Permanent redirect to the board.

      Web and brand owner 1 hour

    3. 3

      Retire the old board

      Redirect or close the empty Pinpoint page.

      Talent Acquisition Partner 1 day

    4. 4

      Add newest roles

      A strip fed from the Greenhouse API.

      Web and brand owner 2 days

    5. 5

      Tag the source

      Track the site as an application source.

      Talent Acquisition Partner 1 day

    6. 6

      Review monthly

      Applications by source.

      Talent Acquisition Partner monthly

    First result
    1 week
    Cost
    $0
    Owner
    Talent Acquisition Partner

    Smallest test

    Change the button and count applications for a fortnight.

    Why it works

    Change both links to the Greenhouse board (or to tripledot.com/careers), redirect /careers and the old Pinpoint subdomain to it, and add a "Hiring now" strip with the five newest roles.

    It is a one-hour change that stops candidates leaking away during the busiest hiring period since the AppLovin and Supersonic deals.

    Risks and how to handle them

    • Studios use different boards

      Keep one group board with studio filters.

    Evidence

    • Your websitetripledotstudios.com homepage (checked October 21, 2026): page title "Tripledot Studios | Mobile game studio jobs"; the "Careers Portal" button and /careers both go to a Pinpoint careers page whose job list is empty ("Current Opportunities" with no roles), while the group site tripledot.com links to the Greenhouse board with 88 open roles. The stat counters read "0 Daily Active Users" and "0 Top Grossing Games" in the page as delivered; the footer says "© 2025 by Tripledot Games".Source
    • HiringThe company description in every Tripledot post (88 open roles on Greenhouse on October 21, 2026): "a global 2,500+ strong team across 12 studios", games "engaging over 25 million daily active users", and the ambition "to be the most successful games company in the world".Source
    • HiringSenior Growth Manager, Supersonic (Warsaw, posted September 22, 2026): owns "user acquisition across our mobile games portfolio" on "social media, SDK networks, DSPs and incentivised channels", owns "significant budgets with full accountability for ROI", drives "experimentation across UA strategies for IAA and hybrid games" and will "Test new channels".Source
    • HiringThree Marketing Creatives Producers for Belka Games (Minsk, Tbilisi, Limassol, posted August 31, 2026): "Define and shape the creative strategy for one of our projects", "Improve creative analytics tools in collaboration with the Marketing Analytics team", "Maintain the Creative Knowledge Base", with "Hands-on experience using AI tools and generative technologies in creative production".Source
  • 03

    The sitemap lists /about, titled "Games | Tripledot Games", which still shows website-builder sample text about a company called Autono and "sensor technology"; four job pages (Electrical Engineer, Data Scientist, Deep Learning Engineer, AI Researcher) show placeholder text and "San Francisco"; /blog says "Check back soon" and /blank is empty. Candidates, partners and journalists checking the studio find these pages.

    Medium impactLow effort First result in 2 weeks Web and brand owner

    First action

    List every page with placeholder text.

    How to measure it

    Indexed placeholder pages

    Now
    –
    Target
    0
    By
    30 days

    Steps

    1. 1

      Audit pages

      All 32 sitemap URLs.

      Web and brand owner 1 day

    2. 2

      Set redirects

      About, jobs, blog, blank.

      Web and brand owner 1 day

    3. 3

      Write a real About

      Studios, games, scale.

      Talent Acquisition Partner 2 days

    4. 4

      Update the sitemap

      Only live pages.

      Web and brand owner 1 hour

    5. 5

      Request removal

      Search Console removals for old URLs.

      Web and brand owner 1 day

    6. 6

      Check quarterly

      New pages before publishing.

      Web and brand owner quarterly

    First result
    2 weeks
    Cost
    $0
    Owner
    Web and brand owner

    Smallest test

    Redirect /about today.

    Why it works

    Delete or redirect the placeholder pages (about to tripledot.com/about, job pages to the jobs board, blog to group news), drop them from the sitemap, and replace /about with a short real page: studios, games, scale, leadership.

    A games group buying studios and recruiting across 12 studios is judged on its public pages; placeholders undercut trust in seconds.

    Risks and how to handle them

    • Lost links to old URLs

      Redirect rather than delete.

    Evidence

    • Your websiteSitemap (32 URLs): /about is titled "Games | Tripledot Games" but shows website-builder template text ("I'm a paragraph. Click here to add your own text", "AUTONO IS FOUNDED", "GROUNDBREAKING SENSOR TECHNOLOGY LAUNCHED"); job pages for an Electrical Engineer, Data Scientist, Deep Learning Engineer and AI Researcher contain the same placeholder text and "San Francisco"; /blog says "Check back soon"; /blank is an empty "New Page".Source
    • Your websitetripledotstudios.com homepage (checked October 21, 2026): page title "Tripledot Studios | Mobile game studio jobs"; the "Careers Portal" button and /careers both go to a Pinpoint careers page whose job list is empty ("Current Opportunities" with no roles), while the group site tripledot.com links to the Greenhouse board with 88 open roles. The stat counters read "0 Daily Active Users" and "0 Top Grossing Games" in the page as delivered; the footer says "© 2025 by Tripledot Games".Source
    • Group websitetripledot.com: "Be the world's leading data-driven games company", links to studios including Lion Studios, Belka Games, PeopleFun, Supersonic, Athena, Clipwire, Machine Zone, Magic Tavern and Zenlife, and to the Greenhouse jobs board; news of the $40 million Supersonic acquisition from Unity and the $800 million AppLovin games portfolio deal. Google PageSpeed on tripledot.com: mobile score 68, real visitors pass Core Web Vitals, but the page downloads 14.7 MB and multiple redirects cost about 1.5 seconds in the lab test.Source
  • 04

    The homepage counters animate in the browser, but the page as delivered says "0 Daily Active Users" and "0 Top Grossing Games", which is what search engines, link previews and AI assistants read. Tripledot's own job posts say its games engage over 25 million daily active users across 12 studios. The footer still says 2025.

    Medium impactLow effort First result in 1 week Web and brand owner

    First action

    Replace the four counters with static text.

    How to measure it

    Pages with real figures in source

    Now
    –
    Target
    100%
    By
    2 weeks

    Steps

    1. 1

      Agree figures

      One approved set for all sites.

      Talent Acquisition Partner 1 day

    2. 2

      Edit counters

      Static numbers in the page.

      Web and brand owner 2 hours

    3. 3

      Add share image

      Brand image for previews.

      2D Marketing Artist 1 day

    4. 4

      Add description

      Homepage meta description.

      Web and brand owner 1 hour

    5. 5

      Fix footer

      Current year.

      Web and brand owner 10 minutes

    6. 6

      Check previews

      LinkedIn and messaging apps.

      Web and brand owner 1 hour

    First result
    1 week
    Cost
    $0
    Owner
    Web and brand owner

    Smallest test

    Fix the counters on the homepage only.

    Why it works

    Write the real figures (25M+ daily players, 12 studios, 2,500+ people) into the static text, keep the animation as decoration, add a share image and a meta description, and update the footer year.

    The numbers are the strongest proof Tripledot has; they should be visible to every reader, human or machine.

    Risks and how to handle them

    • Figures go stale

      Review them each quarter.

    Evidence

    • Your websitetripledotstudios.com homepage (checked October 21, 2026): page title "Tripledot Studios | Mobile game studio jobs"; the "Careers Portal" button and /careers both go to a Pinpoint careers page whose job list is empty ("Current Opportunities" with no roles), while the group site tripledot.com links to the Greenhouse board with 88 open roles. The stat counters read "0 Daily Active Users" and "0 Top Grossing Games" in the page as delivered; the footer says "© 2025 by Tripledot Games".Source
    • HiringThe company description in every Tripledot post (88 open roles on Greenhouse on October 21, 2026): "a global 2,500+ strong team across 12 studios", games "engaging over 25 million daily active users", and the ambition "to be the most successful games company in the world".Source
  • 05

    Tripledot runs Solitaire.com, where people play Solitaire, Spider, FreeCell and more in the browser with Daily Challenges, but tripledotstudios.com and its Solitaire, Spider Solitaire and Solitairescapes FAQs never mention it. MobilityWare leads its homepage with "Play Solitaire Online for Free".

    Medium impactLow effort First result in 1 month Senior Growth Manager

    First action

    Add one browser-play link to the Solitaire FAQ.

    How to measure it

    Web-to-app installs

    Now
    –
    Target
    +10%
    By
    90 days

    Steps

    1. 1

      Add links

      Solitaire, Spider and Solitairescapes FAQs.

      Web and brand owner 1 hour

    2. 2

      Tag links

      Tracked by page.

      Senior Growth Manager 1 hour

    3. 3

      App prompt

      After a browser win.

      Senior Growth Manager 1 week

    4. 4

      Measure

      Visits and installs.

      Product Analyst 2 weeks

    5. 5

      Extend

      Other card games.

      Senior Growth Manager 1 month

    6. 6

      Report

      Web-to-app funnel.

      Product Analyst monthly

    First result
    1 month
    Cost
    $0
    Owner
    Senior Growth Manager

    Smallest test

    Add the link and watch referrals for two weeks.

    Why it works

    Add "Play in your browser" links from the card-game FAQs and the player homepage, a "Get the app" prompt after a browser win, and tracked links so the team can see web-to-app installs.

    Browser play captures desktop and work-hours players, and links from Tripledot's own pages help Solitaire.com in search.

    Risks and how to handle them

    • Browser play cannibalizes app sessions

      Track app retention for web-acquired players.

    Evidence

    • Solitaire.comSolitaire.com (copyright Tripledot Studios): play Solitaire, Spider, FreeCell, Pyramid, TriPeaks and more "right in your browser" with "Daily Challenges", "display ad-free", and a "Get the app" link. tripledotstudios.com, including its Solitaire FAQ, does not link to it.Source
    • Competitor researchRivals' own homepages: MobilityWare leads with "Play Solitaire Online for Free" in the browser and "4.7 Stars Out Of 5"; Voodoo says "We entertain the world with iconic apps and games"; Playtika, "Creating infinite ways to play", says its portfolio is "synchronized across platforms and devices".Source
    • Your websitePlayer pages on the site: FAQs for eight games (Woodoku, Solitaire, Spider Solitaire, Solitairescapes, Blackjack, Sudoku, Duplica, Word Hop) that answer "Is this game free?", "How can I mute adverts?" and "How do I uninstall the app?" and end with a support email; official rules for Woodoku Tournament skill contests in the UK and US; app privacy pages. No page lists the full catalogue; the homepage "Our Games" block links only to Woodoku and the store developer pages.Source
  • 06

    PuzzlePlay is "a key part of our growth strategy" and has its own site rated 4.5 from 10.6K reviews, but none of the FAQ, contest or privacy pages that Tripledot players reach mention it. A player reading "Is this game free?" is the right person to hear they can earn gift cards for playing.

    High impactLow effort First result in 1 month PuzzlePlay product lead

    First action

    Add the block to the Woodoku and Solitaire FAQs.

    How to measure it

    Sign-ups from site links

    Now
    –
    Target
    2,000 a month
    By
    90 days

    Steps

    1. 1

      Write the block

      Two message versions.

      PuzzlePlay product lead 1 day

    2. 2

      Place it

      All FAQs and homepage.

      Web and brand owner 1 day

    3. 3

      Track

      Links by game.

      Senior Growth Manager 1 day

    4. 4

      Check fraud

      Sign-up quality by source.

      Fraud Analyst 2 weeks

    5. 5

      Support ready

      Brief support on redemption questions.

      Customer Support Specialist 1 day

    6. 6

      Compare

      Conversion by game and message.

      Product Analyst 1 month

    First result
    1 month
    Cost
    $0
    Owner
    PuzzlePlay product lead

    Smallest test

    Run the block on two FAQs for two weeks.

    Why it works

    Add a PuzzlePlay block to every game FAQ and the player homepage ("Earn rewards for playing the games you already love"), with tracked links by game, and test two messages.

    It reaches engaged players at zero media cost and shows which games' players respond best to rewards.

    Risks and how to handle them

    • Attracts reward hunters

      Watch fraud signals for this source.

    Evidence

    • PuzzlePlay websitepuzzleplay.app: "Tripledot's Loyalty program", "Where we turn your play time into rewards", rated "4.5 · 10.6K reviews"; players earn points "on every game, every session, every minute" and trade them "for digital gift cards from leading brands". tripledotstudios.com has no link to it.Source
    • HiringPuzzlePlay hiring (Fraud Analysts in eight locations, posted September 28, 2026, and a Customer Support Specialist in Jakarta, posted October 20): PuzzlePlay is "Tripledot's new player rewards platform" where players "earn points, complete challenges, and win real prizes" and "a key part of our growth strategy". The fraud role reviews signals such as "IP spoofing, VPN use and unusual play patterns", uses FaceTec facial verification and may need "ID scanning or phone verification, in other countries"; support handles "reward redemptions" and monitors store reviews.Source
    • Your websitePlayer pages on the site: FAQs for eight games (Woodoku, Solitaire, Spider Solitaire, Solitairescapes, Blackjack, Sudoku, Duplica, Word Hop) that answer "Is this game free?", "How can I mute adverts?" and "How do I uninstall the app?" and end with a support email; official rules for Woodoku Tournament skill contests in the UK and US; app privacy pages. No page lists the full catalogue; the homepage "Our Games" block links only to Woodoku and the store developer pages.Source
    • App StoreApple App Store (US) lists 76 iOS apps under the Tripledot Studios developer account with about 3.63 million ratings in total; 73 of them give tripledotstudios.com as the developer website. Largest: Solitaire.com: Classic Cards (892,871 ratings, 4.7), Woodoku (665,382, 4.7), Blackjack (329,832, 4.7), Triple Tile (271,835, 4.9).Source

This quarter 10

The core plays for the next three months.

  • 07

    Belka is hiring three Marketing Creatives Producers to "Maintain the Creative Knowledge Base" and improve creative analytics, Ludios is building a new in-house UA creative team in Jakarta, and Supersonic and Lion run their own creative engines. Each is learning the same lessons about hooks, formats and playables separately.

    High impactMedium effort First result in 1 quarter Marketing Creatives Producer

    First action

    Agree ten tags and load last quarter's top 100 creatives.

    How to measure it

    Winning creative rate

    Now
    –
    Target
    +25%
    By
    2 quarters

    Steps

    1. 1

      Agree taxonomy

      Hook, format, genre, market.

      Marketing Creatives Producer 1 week

    2. 2

      Load history

      Top 100 per studio.

      Marketing Creatives Producer 1 month

    3. 3

      Connect performance

      Spend and results by creative.

      Marketing Analytics 1 month

    4. 4

      Monthly review

      Top 20 across studios.

      Creative Producer monthly

    5. 5

      Brief from it

      New briefs cite library wins.

      Creative Producer ongoing

    6. 6

      Measure

      Win rate before and after.

      Product Analyst quarterly

    First result
    1 quarter
    Cost
    Tool and analyst time
    Owner
    Marketing Creatives Producer

    Smallest test

    Share one month of top creatives between two studios.

    Why it works

    Build one shared library: every UA creative tagged by game, genre, hook, format and market, with spend and performance attached. Run a monthly cross-studio review of the top 20 and retire losing patterns group-wide.

    Learning from the whole portfolio's ad spend instead of one studio's makes every new creative team faster and cheaper to ramp.

    Risks and how to handle them

    • Studios guard their data

      Share patterns, keep budgets private.

    Evidence

    • HiringThree Marketing Creatives Producers for Belka Games (Minsk, Tbilisi, Limassol, posted August 31, 2026): "Define and shape the creative strategy for one of our projects", "Improve creative analytics tools in collaboration with the Marketing Analytics team", "Maintain the Creative Knowledge Base", with "Hands-on experience using AI tools and generative technologies in creative production".Source
    • HiringA new in-house UA creative team at Ludios (Jakarta, October 2026): a Creative Producer to own "day-to-day production of in-house UA creatives" across Motion, Playable and Art; a 2D Marketing Artist for "static ads, store assets, ASO creatives" and "rapid creative variations for testing"; an AI Playable Developer using "AI-assisted and vibe coding workflows" to "Develop new gameplay concepts and mechanics rather than simply reproducing existing game features"; and a Motion Designer.Source
    • HiringThe company description in every Tripledot post (88 open roles on Greenhouse on October 21, 2026): "a global 2,500+ strong team across 12 studios", games "engaging over 25 million daily active users", and the ambition "to be the most successful games company in the world".Source
    • HiringSenior Growth Manager, Supersonic (Warsaw, posted September 22, 2026): owns "user acquisition across our mobile games portfolio" on "social media, SDK networks, DSPs and incentivised channels", owns "significant budgets with full accountability for ROI", drives "experimentation across UA strategies for IAA and hybrid games" and will "Test new channels".Source
  • 08

    The AI Playable Developer is asked to "Develop new gameplay concepts and mechanics", and Belka's hybrid-casual R&D designers prototype new puzzle games from scratch. A playable ad is a cheap way to see whether a mechanic gets clicks before a studio commits months to it.

    High impactMedium effort First result in 1 quarter AI Playable Developer

    First action

    Pick three concepts from the R&D backlog.

    How to measure it

    Concepts tested per quarter

    Now
    –
    Target
    9
    By
    1 quarter

    Steps

    1. 1

      Pick concepts

      Three per month.

      Product Director (Hybrid Casual) 1 week

    2. 2

      Build playables

      AI-assisted, one week each.

      AI Playable Developer 1 week

    3. 3

      Run tests

      Small budgets, same markets.

      Senior Growth Manager 2 weeks

    4. 4

      Score

      Click-through, play time, intent.

      Product Analyst 1 week

    5. 5

      Decide

      Go or stop for R&D.

      Product Director (Hybrid Casual) monthly

    6. 6

      Learn

      Track how scores predict launch results.

      Product Analyst quarterly

    First result
    1 quarter
    Cost
    Test media budget
    Owner
    AI Playable Developer

    Smallest test

    Run one concept playable this month.

    Why it works

    Each month, turn three R&D concepts into playable ads, run them on small UA budgets, and send click-through, play time and install intent back to the R&D teams as a go or stop signal.

    Market tests at ad cost can kill weak ideas early and give strong ones evidence for greenlight.

    Risks and how to handle them

    • Ad results do not predict retention

      Use playables to screen out, not to greenlight alone.

    Evidence

    • HiringA new in-house UA creative team at Ludios (Jakarta, October 2026): a Creative Producer to own "day-to-day production of in-house UA creatives" across Motion, Playable and Art; a 2D Marketing Artist for "static ads, store assets, ASO creatives" and "rapid creative variations for testing"; an AI Playable Developer using "AI-assisted and vibe coding workflows" to "Develop new gameplay concepts and mechanics rather than simply reproducing existing game features"; and a Motion Designer.Source
    • HiringGame Designer (Hybrid Casual), Belka Games (Tbilisi, Minsk, Limassol, Warsaw): "work on new R&D projects in the hybrid-casual puzzle genre", "from developing and iterating on core gameplay to building progression systems"; Belka "is among the top 30 highest-grossing game developers in Europe" with "110 million players".Source
    • HiringSenior Growth Manager, Supersonic (Warsaw, posted September 22, 2026): owns "user acquisition across our mobile games portfolio" on "social media, SDK networks, DSPs and incentivised channels", owns "significant budgets with full accountability for ROI", drives "experimentation across UA strategies for IAA and hybrid games" and will "Test new channels".Source
  • 09

    The new 2D Marketing Artist will make "store assets, ASO creatives"; Tripledot's top games have hundreds of thousands of ratings each. Small lifts in store conversion on that much traffic add many installs a month.

    Medium impactMedium effort First result in 1 quarter 2D Marketing Artist

    First action

    List the top 10 games by installs and their last store test.

    How to measure it

    Store conversion rate on top 10 games

    Now
    –
    Target
    +8%
    By
    2 quarters

    Steps

    1. 1

      Baseline

      Conversion per game.

      Product Analyst 1 week

    2. 2

      Test plan

      Two tests a month per game.

      2D Marketing Artist 1 week

    3. 3

      Custom pages

      Per ad theme.

      2D Marketing Artist 1 month

    4. 4

      Link to UA

      Campaigns to matching pages.

      Senior Growth Manager 2 weeks

    5. 5

      Measure

      Conversion and cost per install.

      Product Analyst monthly

    6. 6

      Roll out

      Winners to other games.

      2D Marketing Artist quarterly

    First result
    1 quarter
    Cost
    Artist time
    Owner
    2D Marketing Artist

    Smallest test

    Test one icon on one game.

    Why it works

    Run continuous screenshot and icon tests on the top 10 games, build custom store pages that match the winning ad themes, and send paid traffic to the matching page.

    Matching the store page to the ad that brought the player lifts conversion and lowers cost per install.

    Risks and how to handle them

    • Store rules change

      Follow store guidelines for each asset.

    Evidence

    • HiringA new in-house UA creative team at Ludios (Jakarta, October 2026): a Creative Producer to own "day-to-day production of in-house UA creatives" across Motion, Playable and Art; a 2D Marketing Artist for "static ads, store assets, ASO creatives" and "rapid creative variations for testing"; an AI Playable Developer using "AI-assisted and vibe coding workflows" to "Develop new gameplay concepts and mechanics rather than simply reproducing existing game features"; and a Motion Designer.Source
    • App StoreApple App Store (US) lists 76 iOS apps under the Tripledot Studios developer account with about 3.63 million ratings in total; 73 of them give tripledotstudios.com as the developer website. Largest: Solitaire.com: Classic Cards (892,871 ratings, 4.7), Woodoku (665,382, 4.7), Blackjack (329,832, 4.7), Triple Tile (271,835, 4.9).Source
    • HiringSenior Growth Manager, Supersonic (Warsaw, posted September 22, 2026): owns "user acquisition across our mobile games portfolio" on "social media, SDK networks, DSPs and incentivised channels", owns "significant budgets with full accountability for ROI", drives "experimentation across UA strategies for IAA and hybrid games" and will "Test new channels".Source
  • 10

    Ludios is hiring a Community Manager for "an exciting upcoming casual social mobile title featuring a world-renowned brand partner". Licensed games do best when fans of the brand are gathered and briefed before launch day.

    High impactMedium effort First result in 1 quarter Community Manager

    First action

    Agree the pre-launch plan with the brand partner.

    How to measure it

    Pre-registrations

    Now
    –
    Target
    200,000
    By
    launch

    Steps

    1. 1

      Agree plan

      With the brand team.

      Community Manager 2 weeks

    2. 2

      Pre-registration page

      Stores and site.

      Senior Growth Manager 2 weeks

    3. 3

      Discord

      Open with early content.

      Community Manager 1 month

    4. 4

      Creators

      Sign 20.

      Community Manager 1 month

    5. 5

      Launch events

      With brand channels.

      Community Manager launch

    6. 6

      Measure

      Registrations by source.

      Product Analyst weekly

    First result
    1 quarter
    Cost
    Creator fees
    Owner
    Community Manager

    Smallest test

    Open the Discord with one creator.

    Why it works

    Open a pre-registration page and Discord, sign 20 creators who already cover the brand, plan launch-week events with the brand's own channels, and track pre-registrations by source.

    A ready audience lowers launch UA costs and gives early ratings and reviews.

    Risks and how to handle them

    • Brand approvals slow things down

      Agree templates up front.

    Evidence

    • HiringCommunity Manager, Ludios (Jakarta): sets "the strategic direction" for "an exciting upcoming casual social mobile title featuring a world-renowned brand partner", on five pillars (Player Relationships, Recognition, In-Game & Out-of-Game Events, Brand Loyalty, Player Service), across Facebook, Instagram, Discord, TikTok, X and YouTube, with creator partnerships and events "aligned with in-game LiveOps".Source
    • HiringA new in-house UA creative team at Ludios (Jakarta, October 2026): a Creative Producer to own "day-to-day production of in-house UA creatives" across Motion, Playable and Art; a 2D Marketing Artist for "static ads, store assets, ASO creatives" and "rapid creative variations for testing"; an AI Playable Developer using "AI-assisted and vibe coding workflows" to "Develop new gameplay concepts and mechanics rather than simply reproducing existing game features"; and a Motion Designer.Source
  • 11

    Supersonic is hiring a Lead Data & AI Scientist to own predicted-LTV models and agents that act "against real spend", and the Senior Growth Manager owns significant UA budgets. Tripledot now has 76 iOS apps and more studios; each game bidding on its own model leaves money on the table.

    High impactHigh effort First result in 2 quarters Lead Data & AI Scientist

    First action

    Pick two games for the first test.

    How to measure it

    Day-30 ROAS on test games

    Now
    –
    Target
    +15%
    By
    2 quarters

    Steps

    1. 1

      Pick games

      Two with enough data.

      Lead Data & AI Scientist 1 week

    2. 2

      Build model

      pLTV by day 3.

      Lead Data & AI Scientist 1 month

    3. 3

      Connect bidding

      Main networks.

      Senior Growth Manager 1 month

    4. 4

      Set guardrails

      Caps and rollback.

      Lead Data & AI Scientist 2 weeks

    5. 5

      Hold-out

      Compare against current bidding.

      Product Analyst 1 month

    6. 6

      Scale

      Other games.

      Senior Growth Manager 1 quarter

    First result
    2 quarters
    Cost
    Data science time
    Owner
    Lead Data & AI Scientist

    Smallest test

    Run pLTV bidding on one game with a hold-out.

    Why it works

    Build one pLTV service for all studios, feed it to bidding on the main networks, cap daily changes, and compare return on ad spend with a hold-out group.

    Better value predictions let UA buy more of the players who pay or watch ads, at the same budget.

    Risks and how to handle them

    • Model errors spend money fast

      Daily caps and automatic rollback.

    Evidence

    • HiringLead Data & AI Scientist, Supersonic (Tel Aviv): "Own predicted-LTV models end to end", build "churn and retention models" and agents that make decisions "without human intervention across a portfolio of live mobile games", with "verification, rollback, and outcome monitoring" against "real spend". Supersonic "has published more than 150 titles" and "In August 2026 Supersonic joined Tripledot Studios".Source
    • HiringSenior Growth Manager, Supersonic (Warsaw, posted September 22, 2026): owns "user acquisition across our mobile games portfolio" on "social media, SDK networks, DSPs and incentivised channels", owns "significant budgets with full accountability for ROI", drives "experimentation across UA strategies for IAA and hybrid games" and will "Test new channels".Source
    • App StoreApple App Store (US) lists 76 iOS apps under the Tripledot Studios developer account with about 3.63 million ratings in total; 73 of them give tripledotstudios.com as the developer website. Largest: Solitaire.com: Classic Cards (892,871 ratings, 4.7), Woodoku (665,382, 4.7), Blackjack (329,832, 4.7), Triple Tile (271,835, 4.9).Source
  • 12

    Tripledot has 76 iOS apps on one developer account, plus Lion, Supersonic, PeopleFun and Belka titles. A Woodoku player who tires of the game is cheaper to move to Triple Tile than to win back with paid ads.

    High impactMedium effort First result in 1 quarter Senior Growth Manager

    First action

    Pick five games with overlapping audiences.

    How to measure it

    Cross-promo installs

    Now
    –
    Target
    100,000 a month
    By
    2 quarters

    Steps

    1. 1

      Pick games

      Five overlapping.

      Senior Growth Manager 1 week

    2. 2

      Build slot

      Shared ad unit.

      Ad monetisation 1 month

    3. 3

      Rules

      Genre and value.

      Lead Data & AI Scientist 2 weeks

    4. 4

      Control group

      No cross-promo.

      Product Analyst 1 week

    5. 5

      Measure

      Installs and churn.

      Product Analyst monthly

    6. 6

      Scale

      More games.

      Senior Growth Manager quarterly

    First result
    1 quarter
    Cost
    Engineering time
    Owner
    Senior Growth Manager

    Smallest test

    Run one cross-promo between two games.

    Why it works

    Build an in-house cross-promotion slot in each game, choose recommendations by genre and player value, and measure installs and churn against a control group.

    Moving players within the portfolio keeps their lifetime value in the group and cuts paid UA.

    Risks and how to handle them

    • Lost ad revenue

      Value slots at the ad price they replace.

    Evidence

    • App StoreApple App Store (US) lists 76 iOS apps under the Tripledot Studios developer account with about 3.63 million ratings in total; 73 of them give tripledotstudios.com as the developer website. Largest: Solitaire.com: Classic Cards (892,871 ratings, 4.7), Woodoku (665,382, 4.7), Blackjack (329,832, 4.7), Triple Tile (271,835, 4.9).Source
    • HiringSenior Growth Manager, Supersonic (Warsaw, posted September 22, 2026): owns "user acquisition across our mobile games portfolio" on "social media, SDK networks, DSPs and incentivised channels", owns "significant budgets with full accountability for ROI", drives "experimentation across UA strategies for IAA and hybrid games" and will "Test new channels".Source
    • HiringLion Studios hiring: two Product Managers for the "Word and Sort" puzzle subpods, Senior Ad Monetisation Analysts in six cities (MAX mediation, "eCPM, fill rate, ARPDAU"), and a Studio Manager and Game Designers for the Turkey market who will "Identify promising games and studios in the market". Lion "helped drive 16 games to #1 in the US App Store's Top Free chart".Source
  • 13

    Lion is hiring Senior Ad Monetisation Analysts in six cities to build MAX waterfalls and track eCPM and ARPDAU. Other studios run their own setups.

    Medium impactMedium effort First result in 1 quarter Senior Ad Monetisation Analyst

    First action

    Compare ARPDAU for three similar games in different studios.

    How to measure it

    ARPDAU

    Now
    –
    Target
    +5%
    By
    2 quarters

    Steps

    1. 1

      Compare

      Similar games.

      Senior Ad Monetisation Analyst 2 weeks

    2. 2

      Write playbook

      Waterfalls by genre.

      Senior Ad Monetisation Analyst 1 month

    3. 3

      Share tests

      Monthly review.

      Senior Ad Monetisation Analyst monthly

    4. 4

      Apply

      Laggards first.

      Senior Ad Monetisation Analyst 1 quarter

    5. 5

      Negotiate

      Group terms with networks.

      Senior Ad Monetisation Analyst 1 quarter

    6. 6

      Measure

      ARPDAU change.

      Product Analyst monthly

    First result
    1 quarter
    Cost
    Analyst time
    Owner
    Senior Ad Monetisation Analyst

    Smallest test

    Share one waterfall test result.

    Why it works

    Agree a group playbook: standard waterfalls by genre, a shared list of tested networks and floors, and a monthly review of A/B results across studios.

    Shared learnings lift ad revenue on every game without new players.

    Risks and how to handle them

    • Genres differ

      Keep genre-specific baselines.

    Evidence

    • HiringLion Studios hiring: two Product Managers for the "Word and Sort" puzzle subpods, Senior Ad Monetisation Analysts in six cities (MAX mediation, "eCPM, fill rate, ARPDAU"), and a Studio Manager and Game Designers for the Turkey market who will "Identify promising games and studios in the market". Lion "helped drive 16 games to #1 in the US App Store's Top Free chart".Source
    • HiringThe company description in every Tripledot post (88 open roles on Greenhouse on October 21, 2026): "a global 2,500+ strong team across 12 studios", games "engaging over 25 million daily active users", and the ambition "to be the most successful games company in the world".Source
  • 14

    PeopleFun's new Lead Product Manager will own Wordscapes LiveOps, Lion is hiring a Product Manager for its Word subpod, and Tripledot has Word Hop and You Know. Word players overlap; their calendars and offers do not.

    High impactMedium effort First result in 1 quarter Lead Product Manager

    First action

    Share the next quarter's event calendars.

    How to measure it

    D30 retention

    Now
    –
    Target
    +1 point
    By
    2 quarters

    Steps

    1. 1

      Share calendars

      All word games.

      Lead Product Manager (Wordscapes) 1 week

    2. 2

      Pick tests

      Two event formats.

      Product Manager - Lion Studios 2 weeks

    3. 3

      Run tests

      In smaller games.

      Product Manager - Lion Studios 1 month

    4. 4

      Bring winners

      To Wordscapes.

      Lead Product Manager (Wordscapes) 1 month

    5. 5

      Cross-promote

      Quiet weeks.

      Senior Growth Manager monthly

    6. 6

      Review

      Retention and revenue.

      Product Analyst monthly

    First result
    1 quarter
    Cost
    Staff time only
    Owner
    Lead Product Manager (Wordscapes)

    Smallest test

    Test one event format in Word Hop.

    Why it works

    Share one word-game events calendar, test event formats in the smaller games first, and cross-promote between word titles during quiet weeks.

    Smaller games become a test bed for the flagship, and players stay in the group.

    Risks and how to handle them

    • Studio priorities clash

      Agree a shared goal metric.

    Evidence

    • HiringLead Product Manager, PeopleFun (Remote USA and Canada, posted October 6, 2026): "shape the next chapter of Wordscapes, our flagship word game with more than 100M Google Play downloads"; lead "the LiveOps pod" and "Drive sustainable growth by improving recurring engagement, retention, and monetization".Source
    • HiringLion Studios hiring: two Product Managers for the "Word and Sort" puzzle subpods, Senior Ad Monetisation Analysts in six cities (MAX mediation, "eCPM, fill rate, ARPDAU"), and a Studio Manager and Game Designers for the Turkey market who will "Identify promising games and studios in the market". Lion "helped drive 16 games to #1 in the US App Store's Top Free chart".Source
    • App StoreApple App Store (US) lists 76 iOS apps under the Tripledot Studios developer account with about 3.63 million ratings in total; 73 of them give tripledotstudios.com as the developer website. Largest: Solitaire.com: Classic Cards (892,871 ratings, 4.7), Woodoku (665,382, 4.7), Blackjack (329,832, 4.7), Triple Tile (271,835, 4.9).Source
  • 15

    PuzzlePlay pays real rewards, so fraud matters: the team reviews VPN and spoofing signals, uses facial verification and may add ID or phone checks by country. Heavy checks too early lose honest players before they enjoy the rewards.

    High impactMedium effort First result in 1 quarter Fraud Analyst

    First action

    Map where verification happens today and its drop-off.

    How to measure it

    First-redemption rate

    Now
    –
    Target
    +20%
    By
    2 quarters

    Steps

    1. 1

      Map funnel

      Drop-off at each check.

      Fraud Analyst 2 weeks

    2. 2

      Score risk

      Continuous signals.

      Fraud Analyst 1 month

    3. 3

      Move checks

      To redemption.

      PuzzlePlay product lead 1 month

    4. 4

      Pick methods

      By market.

      Fraud Analyst 1 month

    5. 5

      Brief support

      New flow.

      Customer Support Specialist 1 week

    6. 6

      Measure

      Fraud loss and redemption.

      Fraud Analyst monthly

    First result
    1 quarter
    Cost
    Product time
    Owner
    Fraud Analyst

    Smallest test

    Move verification for one market.

    Why it works

    Let players earn freely, apply risk scoring continuously, and ask for verification only when they redeem, with the lightest method that fits their market and risk.

    Honest players reach their first reward, fraud is still stopped before money moves, and support load falls.

    Risks and how to handle them

    • More fraud attempts

      Hold rewards for review above a risk threshold.

    Evidence

    • HiringPuzzlePlay hiring (Fraud Analysts in eight locations, posted September 28, 2026, and a Customer Support Specialist in Jakarta, posted October 20): PuzzlePlay is "Tripledot's new player rewards platform" where players "earn points, complete challenges, and win real prizes" and "a key part of our growth strategy". The fraud role reviews signals such as "IP spoofing, VPN use and unusual play patterns", uses FaceTec facial verification and may need "ID scanning or phone verification, in other countries"; support handles "reward redemptions" and monitors store reviews.Source
    • PuzzlePlay websitepuzzleplay.app: "Tripledot's Loyalty program", "Where we turn your play time into rewards", rated "4.5 · 10.6K reviews"; players earn points "on every game, every session, every minute" and trade them "for digital gift cards from leading brands". tripledotstudios.com has no link to it.Source
  • 16

    Lion is hiring a Studio Manager and Game Designers for the Turkey market to find and sign local studios. Lion's record ("16 games to #1 in the US App Store's Top Free chart") is its pitch, but studios need a clear way in.

    Medium impactMedium effort First result in 2 quarters Studio Manager Turkey Market…

    First action

    Write the page and the submission form.

    How to measure it

    Submissions

    Now
    –
    Target
    30 a quarter
    By
    2 quarters

    Steps

    1. 1

      Write page

      Turkish, with results.

      Studio Manager Turkey Market - Lion Studios 2 weeks

    2. 2

      Form

      Build submission and metrics upload.

      Web and brand owner 1 week

    3. 3

      Meetups

      Two cities.

      Studio Manager Turkey Market - Lion Studios 1 quarter

    4. 4

      Outreach

      Local studio list.

      Studio Manager Turkey Market - Lion Studios ongoing

    5. 5

      Review

      Weekly submissions.

      Studio Manager Turkey Market - Lion Studios weekly

    6. 6

      Measure

      Signed games.

      Studio Manager Turkey Market - Lion Studios quarterly

    First result
    2 quarters
    Cost
    Event costs
    Owner
    Studio Manager Turkey Market Lion Studios

    Smallest test

    Publish the page.

    Why it works

    Publish a Turkish page with Lion's results, what a publishing deal includes and a submission form, and run meetups in Istanbul and Ankara.

    A visible front door brings inbound studios instead of relying on cold outreach.

    Risks and how to handle them

    • Low-quality submissions

      Ask for prototype metrics up front.

    Evidence

    • HiringLion Studios hiring: two Product Managers for the "Word and Sort" puzzle subpods, Senior Ad Monetisation Analysts in six cities (MAX mediation, "eCPM, fill rate, ARPDAU"), and a Studio Manager and Game Designers for the Turkey market who will "Identify promising games and studios in the market". Lion "helped drive 16 games to #1 in the US App Store's Top Free chart".Source
    • HiringLead Data & AI Scientist, Supersonic (Tel Aviv): "Own predicted-LTV models end to end", build "churn and retention models" and agents that make decisions "without human intervention across a portfolio of live mobile games", with "verification, rollback, and outcome monitoring" against "real spend". Supersonic "has published more than 150 titles" and "In August 2026 Supersonic joined Tripledot Studios".Source

Big bets 3

Larger plays that can change the trajectory.

  • 17

    PuzzlePlay already pays points "on every game, every session, every minute" and is called a key growth strategy. With 12 studios and tens of millions of daily players, a single loyalty account could tie the portfolio together.

    High impactHigh effort First result in 3 quarters PuzzlePlay product lead

    First action

    Pick two studios' games for a pilot.

    How to measure it

    Multi-game players

    Now
    –
    Target
    +30%
    By
    3 quarters

    Steps

    1. 1

      Pick pilot

      Two studios.

      PuzzlePlay product lead 2 weeks

    2. 2

      Integrate

      Points SDK.

      PuzzlePlay engineering 1 quarter

    3. 3

      Fraud rules

      Cross-game signals.

      Fraud Analyst 1 month

    4. 4

      Launch

      Pilot markets.

      Senior Growth Manager 1 month

    5. 5

      Measure

      Retention and revenue share.

      Product Analyst monthly

    6. 6

      Scale

      More studios.

      PuzzlePlay product lead 2 quarters

    First result
    3 quarters
    Cost
    Product and reward costs
    Owner
    PuzzlePlay product lead

    Smallest test

    Award points in one non-PuzzlePlay game.

    Why it works

    Extend PuzzlePlay so points earn across studios' games, show the player's next game to try, and use the account to cross-promote and win back lapsed players.

    A shared account raises retention and makes every new game launch to an existing audience.

    Risks and how to handle them

    • Reward costs grow

      Tie points to ad and purchase revenue.

    Evidence

    • PuzzlePlay websitepuzzleplay.app: "Tripledot's Loyalty program", "Where we turn your play time into rewards", rated "4.5 · 10.6K reviews"; players earn points "on every game, every session, every minute" and trade them "for digital gift cards from leading brands". tripledotstudios.com has no link to it.Source
    • HiringPuzzlePlay hiring (Fraud Analysts in eight locations, posted September 28, 2026, and a Customer Support Specialist in Jakarta, posted October 20): PuzzlePlay is "Tripledot's new player rewards platform" where players "earn points, complete challenges, and win real prizes" and "a key part of our growth strategy". The fraud role reviews signals such as "IP spoofing, VPN use and unusual play patterns", uses FaceTec facial verification and may need "ID scanning or phone verification, in other countries"; support handles "reward redemptions" and monitors store reviews.Source
    • HiringThe company description in every Tripledot post (88 open roles on Greenhouse on October 21, 2026): "a global 2,500+ strong team across 12 studios", games "engaging over 25 million daily active users", and the ambition "to be the most successful games company in the world".Source
    • App StoreApple App Store (US) lists 76 iOS apps under the Tripledot Studios developer account with about 3.63 million ratings in total; 73 of them give tripledotstudios.com as the developer website. Largest: Solitaire.com: Classic Cards (892,871 ratings, 4.7), Woodoku (665,382, 4.7), Blackjack (329,832, 4.7), Triple Tile (271,835, 4.9).Source
  • 18

    Solitaire.com already lets people play in the browser and links to the app; MobilityWare and others compete for "play online" searches. Woodoku, Sudoku and Triple Tile have huge mobile audiences but no browser home.

    High impactHigh effort First result in 3 quarters Senior Growth Manager

    First action

    Size search demand for the top five puzzle games.

    How to measure it

    Installs from web games

    Now
    –
    Target
    50,000 a month
    By
    3 quarters

    Steps

    1. 1

      Size demand

      Search volumes.

      Senior Growth Manager 2 weeks

    2. 2

      Pick two games

      Highest demand.

      Product Director (Hybrid Casual) 1 week

    3. 3

      Build

      Web versions.

      Web game team 1 quarter

    4. 4

      SEO

      Rules, tips, daily pages.

      Web and brand owner 1 quarter

    5. 5

      App prompts

      After wins.

      Senior Growth Manager 1 month

    6. 6

      Measure

      Traffic and installs.

      Product Analyst monthly

    First result
    3 quarters
    Cost
    Development time
    Owner
    Senior Growth Manager

    Smallest test

    Launch one daily puzzle page.

    Why it works

    Launch browser versions of two puzzle games on their own domains, with daily challenges, light ads and "get the app" prompts, and measure organic traffic and web-to-app installs.

    Search traffic for free browser puzzles is large and cheap, and web players become app installs.

    Risks and how to handle them

    • Web cannibalizes app

      Track app retention for web players.

    Evidence

    • Solitaire.comSolitaire.com (copyright Tripledot Studios): play Solitaire, Spider, FreeCell, Pyramid, TriPeaks and more "right in your browser" with "Daily Challenges", "display ad-free", and a "Get the app" link. tripledotstudios.com, including its Solitaire FAQ, does not link to it.Source
    • Competitor researchRivals' own homepages: MobilityWare leads with "Play Solitaire Online for Free" in the browser and "4.7 Stars Out Of 5"; Voodoo says "We entertain the world with iconic apps and games"; Playtika, "Creating infinite ways to play", says its portfolio is "synchronized across platforms and devices".Source
    • App StoreApple App Store (US) lists 76 iOS apps under the Tripledot Studios developer account with about 3.63 million ratings in total; 73 of them give tripledotstudios.com as the developer website. Largest: Solitaire.com: Classic Cards (892,871 ratings, 4.7), Woodoku (665,382, 4.7), Blackjack (329,832, 4.7), Triple Tile (271,835, 4.9).Source
  • 19

    Tripledot now owns two of the best-known publishers, Lion Studios and Supersonic, which has published more than 150 titles. Studios choosing a publisher compare offers; two front doors from one group confuse them.

    Medium impactHigh effort First result in 4 quarters Studio Manager Turkey Market…

    First action

    Map which genres each publisher wins.

    How to measure it

    Signed games

    Now
    –
    Target
    +20%
    By
    4 quarters

    Steps

    1. 1

      Map strengths

      Genres and stages.

      Studio Manager Turkey Market - Lion Studios 1 month

    2. 2

      Shared terms

      One offer framework.

      Publishing leadership 1 quarter

    3. 3

      Entry page

      Routing form.

      Web and brand owner 1 month

    4. 4

      Shared tools

      Data and creative support.

      Lead Data & AI Scientist 2 quarters

    5. 5

      Launch

      Events and outreach.

      Studio Manager Turkey Market - Lion Studios 1 quarter

    6. 6

      Measure

      Signings and results.

      Product Analyst quarterly

    First result
    4 quarters
    Cost
    Staff time
    Owner
    Studio Manager Turkey Market Lion Studios

    Smallest test

    Route one month of inbound studios through one form.

    Why it works

    Create one "publish with Tripledot" entry that routes studios to Lion or Supersonic by genre and stage, with shared terms, data tools and results.

    A clearer offer wins more studios and stops the two teams bidding against each other.

    Risks and how to handle them

    • Teams resist merging

      Keep both brands, share the door.

    Evidence

    • HiringLion Studios hiring: two Product Managers for the "Word and Sort" puzzle subpods, Senior Ad Monetisation Analysts in six cities (MAX mediation, "eCPM, fill rate, ARPDAU"), and a Studio Manager and Game Designers for the Turkey market who will "Identify promising games and studios in the market". Lion "helped drive 16 games to #1 in the US App Store's Top Free chart".Source
    • HiringLead Data & AI Scientist, Supersonic (Tel Aviv): "Own predicted-LTV models end to end", build "churn and retention models" and agents that make decisions "without human intervention across a portfolio of live mobile games", with "verification, rollback, and outcome monitoring" against "real spend". Supersonic "has published more than 150 titles" and "In August 2026 Supersonic joined Tripledot Studios".Source
    • Group websitetripledot.com: "Be the world's leading data-driven games company", links to studios including Lion Studios, Belka Games, PeopleFun, Supersonic, Athena, Clipwire, Machine Zone, Magic Tavern and Zenlife, and to the Greenhouse jobs board; news of the $40 million Supersonic acquisition from Unity and the $800 million AppLovin games portfolio deal. Google PageSpeed on tripledot.com: mobile score 68, real visitors pass Core Web Vitals, but the page downloads 14.7 MB and multiple redirects cost about 1.5 seconds in the lab test.Source

Wildcards 3

Unexpected experiments, each with a cheap way to test it.

  • 20

    Tripledot is hiring 88 people across Jakarta, Warsaw, Limassol, Minsk, Barcelona and more. The studio site has a placeholder blog and no team stories.

    Medium impactLow effort First result in 1 quarter Talent Acquisition Partner

    First action

    Film one video in Jakarta.

    How to measure it

    Applicants per role

    Now
    –
    Target
    +20%
    By
    2 quarters

    Steps

    1. 1

      Plan

      One per studio.

      Talent Acquisition Partner 1 week

    2. 2

      Film

      Phone video.

      2D Marketing Artist monthly

    3. 3

      Edit

      Short cuts.

      Motion Designer monthly

    4. 4

      Post

      LinkedIn and TikTok.

      Talent Acquisition Partner monthly

    5. 5

      Embed

      Careers page.

      Web and brand owner 1 day

    6. 6

      Measure

      Applications per role.

      Talent Acquisition Partner monthly

    First result
    1 quarter
    Cost
    Staff time
    Owner
    Talent Acquisition Partner

    Smallest test

    Post one video.

    Why it works

    Film one short video per studio each month (a game team, a creative review, a launch), post them on LinkedIn and TikTok and embed them on the careers page.

    Real stories attract candidates who fit and cost less than recruiter fees.

    Risks and how to handle them

    • Studios differ in style

      Keep a shared intro and outro.

    Evidence

    • HiringThe company description in every Tripledot post (88 open roles on Greenhouse on October 21, 2026): "a global 2,500+ strong team across 12 studios", games "engaging over 25 million daily active users", and the ambition "to be the most successful games company in the world".Source
    • Your websiteSitemap (32 URLs): /about is titled "Games | Tripledot Games" but shows website-builder template text ("I'm a paragraph. Click here to add your own text", "AUTONO IS FOUNDED", "GROUNDBREAKING SENSOR TECHNOLOGY LAUNCHED"); job pages for an Electrical Engineer, Data Scientist, Deep Learning Engineer and AI Researcher contain the same placeholder text and "San Francisco"; /blog says "Check back soon"; /blank is an empty "New Page".Source
    • Your websitetripledotstudios.com homepage (checked October 21, 2026): page title "Tripledot Studios | Mobile game studio jobs"; the "Careers Portal" button and /careers both go to a Pinpoint careers page whose job list is empty ("Current Opportunities" with no roles), while the group site tripledot.com links to the Greenhouse board with 88 open roles. The stat counters read "0 Daily Active Users" and "0 Top Grossing Games" in the page as delivered; the footer says "© 2025 by Tripledot Games".Source
  • 21

    Tripledot has run Woodoku Tournament skill contests in the UK and US, but the site only carries the official rules. A contest is a natural story for creators, press and the community team.

    Medium impactMedium effort First result in 1 quarter Community Manager

    First action

    Draft the event page for the next tournament.

    How to measure it

    Participants

    Now
    –
    Target
    +30%
    By
    next tournament

    Steps

    1. 1

      Plan event

      Dates and prizes.

      Community Manager 2 weeks

    2. 2

      Legal review

      Rules per market.

      Legal 2 weeks

    3. 3

      Event page

      Leaderboard and stories.

      Web and brand owner 2 weeks

    4. 4

      Creators

      Coverage.

      Community Manager 1 month

    5. 5

      Cross-promote

      Other games.

      Senior Growth Manager 2 weeks

    6. 6

      Measure

      Participation and reinstalls.

      Product Analyst after event

    First result
    1 quarter
    Cost
    Prize and creator costs
    Owner
    Community Manager

    Smallest test

    Post the last winner's story.

    Why it works

    Give the next tournament a public page with dates, a live leaderboard, winner stories and creator coverage, and invite players from other Tripledot games.

    Visible competition drives sessions, reinstalls and social content.

    Risks and how to handle them

    • Contest rules vary by country

      Keep market-specific rules and review.

    Evidence

    • Your websitePlayer pages on the site: FAQs for eight games (Woodoku, Solitaire, Spider Solitaire, Solitairescapes, Blackjack, Sudoku, Duplica, Word Hop) that answer "Is this game free?", "How can I mute adverts?" and "How do I uninstall the app?" and end with a support email; official rules for Woodoku Tournament skill contests in the UK and US; app privacy pages. No page lists the full catalogue; the homepage "Our Games" block links only to Woodoku and the store developer pages.Source
    • HiringCommunity Manager, Ludios (Jakarta): sets "the strategic direction" for "an exciting upcoming casual social mobile title featuring a world-renowned brand partner", on five pillars (Player Relationships, Recognition, In-Game & Out-of-Game Events, Brand Loyalty, Player Service), across Facebook, Instagram, Discord, TikTok, X and YouTube, with creator partnerships and events "aligned with in-game LiveOps".Source
  • 22

    The new PuzzlePlay Customer Support Specialist will spot "recurring user feedback" and monitor store reviews. The game FAQs show the questions players ask most ("How can I mute adverts?").

    Medium impactLow effort First result in 1 quarter Customer Support Specialist

    First action

    Agree 15 tags.

    How to measure it

    Average rating, top 10 games

    Now
    –
    Target
    +0.1
    By
    2 quarters

    Steps

    1. 1

      Agree tags

      15 topics.

      Customer Support Specialist 1 week

    2. 2

      Tag tickets

      All channels.

      Customer Support Specialist ongoing

    3. 3

      Tag reviews

      Store reviews.

      Customer Support Specialist ongoing

    4. 4

      Monthly report

      Top 10 per game.

      Customer Support Specialist monthly

    5. 5

      Update FAQs

      From top questions.

      Customer Support Specialist monthly

    6. 6

      Track

      Ratings and tickets.

      Product Analyst monthly

    First result
    1 quarter
    Cost
    Staff time
    Owner
    Customer Support Specialist

    Smallest test

    Send one report to one game team.

    Why it works

    Tag every ticket and review by game, topic and sentiment, and send a monthly top-10 list to each game team with suggested fixes and FAQ updates.

    Fixing the top complaints lifts ratings and retention cheaply.

    Risks and how to handle them

    • Teams ignore reports

      Review in LiveOps meetings.

    Evidence

    • HiringPuzzlePlay hiring (Fraud Analysts in eight locations, posted September 28, 2026, and a Customer Support Specialist in Jakarta, posted October 20): PuzzlePlay is "Tripledot's new player rewards platform" where players "earn points, complete challenges, and win real prizes" and "a key part of our growth strategy". The fraud role reviews signals such as "IP spoofing, VPN use and unusual play patterns", uses FaceTec facial verification and may need "ID scanning or phone verification, in other countries"; support handles "reward redemptions" and monitors store reviews.Source
    • Your websitePlayer pages on the site: FAQs for eight games (Woodoku, Solitaire, Spider Solitaire, Solitairescapes, Blackjack, Sudoku, Duplica, Word Hop) that answer "Is this game free?", "How can I mute adverts?" and "How do I uninstall the app?" and end with a support email; official rules for Woodoku Tournament skill contests in the UK and US; app privacy pages. No page lists the full catalogue; the homepage "Our Games" block links only to Woodoku and the store developer pages.Source
    • App StoreApple App Store (US) lists 76 iOS apps under the Tripledot Studios developer account with about 3.63 million ratings in total; 73 of them give tripledotstudios.com as the developer website. Largest: Solitaire.com: Classic Cards (892,871 ratings, 4.7), Woodoku (665,382, 4.7), Blackjack (329,832, 4.7), Triple Tile (271,835, 4.9).Source

03

How Programmable can help

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ProgrammableInfo

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Show it, don't just describe it

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See every playbook and website review

Independent research. Programmable wrote this playbook from public sources, as they stood on October 22, 2026, and cites them throughout. Tripledot Studios did not commission, review or endorse it, and Programmable is not affiliated with Tripledot Studios. Company and product names are trademarks of their owners, used only to identify them. The ideas are suggestions and opinion, not professional, legal or financial advice, and not statements about how Tripledot Studios runs its business.

Something wrong, or do you represent Tripledot Studios? Email [email protected] and we will correct it or take it down.

30/60/90 roadmap

What to focus on in each month, and the ideas that carry it.

  1. Days 1 to 306 ideas

    Player homepage, careers link, placeholder clean-up, real numbers, browser-play and PuzzlePlay links.

  2. Days 31 to 6012 ideas

    Shared creative library, AI playable tests, store tests, brand-title community, pLTV bidding, cross-promotion, monetisation, word-game LiveOps, PuzzlePlay verification and Turkey publishing; studio videos and support reports.

  3. Days 61 to 904 ideas

    Big bets: one rewards account, browser puzzle games and one publishing front door; a public Woodoku Tournament.

The research behind the plan

3 research areas, each summarised in a few lines. Open any of them for the full detail.

Customers

What customers say

Customers value relaxing, familiar puzzle and card games. The most cited problem: ads interrupting play.

  • Daily challenges
  • Finding support for a specific game
  • In their words: “relaxing”

Market

Competitive landscape

3 competitors compared: MobilityWare, Voodoo and Playtika.

  • Gap to exploit: A player home across a large casual portfolio
  • MobilityWare: Narrower portfolio
  • Voodoo: Spread across apps and games

Hiring signals

Tripledot is hiring for growth in every studio: UA at scale and new channels (Senior Growth Manager, ideas 5, 11, 12, 18), creative strategy and knowledge (Marketing Creatives Producers, idea 7), a new in-house UA…

  • Senior Growth Manager (Supersonic): Portfolio UA, new channels. Ideas 11, 12, 18.
  • Marketing Creatives Producer (Belka Games): Creative knowledge base and analytics. Idea 7.
  • AI Playable Developer (Ludios): New mechanics as playables. Idea 8.

From the team that wrote this playbook

All products
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