Hey Telo growth playbook

Rebuild each integration page around what a pds or KWP user doubts most: does the call really end up as a clean record in my system? For each software, write steps 2-4 with one real, anonymised example: the greeting, the questions the AI asks, and a screenshot of the record it creates (the service order in the pds Auftragspool, the KWP activity, the mfr SmartCall request, the Labelwin task). Embed a 30-second recording of that call. Move the matching homepage quotes and numbers (almost 1,000 calls a month, 2-3 hours saved a day) onto the page. Answer the software-specific FAQ (“Was kann Hey Telo in pds?”) in visible text. Replace the “Termin unten” line with a working booking option, or a button to /register with the software pre-selected. Start with pds and KWP, the two named in the headline, then mfr and Labelwin.

Visitors from a partner already trust their software. What stops them is doubt about the hand-off, so showing the finished record plus a peer on the same software answers that before the first call. A booking step that works removes the last click where interest leaks away.

[ ] Steps 2-4 written with one real example
[ ] Screenshot of the record created in the software (data blurred)
[ ] 30-second call recording
[ ] Two quotes from customers on this software
[ ] One number (calls handled, hours saved)
[ ] FAQ answers in visible text
[ ] Booking that works, or /register with software pre-selected
[ ] Partner logo and “Offizielle Partnerschaft” explained in one sentence

• Customer data visible in screenshots or recordings

  Use a demo account or blur every name, address and number; get written consent for quotes.

• Partners want to approve wording

  Send the pds and KWP drafts to the partner contacts before publishing.

• Your websiteIntegration pages for pds, KWP, mfr and Labelwin (all dated November 3, 2026): each headed “Die Telefon-KI für [Software]” with an “Offizielle Partnerschaft” label; a four-step call flow in which only step 1 (“Anruf eingehend”) has body text; no customer quotes and no numbers; the demo section says “Wählen Sie einen Termin unten aus für eine kostenlose Demo”, but no scheduler appears in the page as served; 16-17 FAQ questions (including “Was kostet Hey Telo?” and “Ist Hey Telo DSGVO-konform…?”) with no answer text in the served page.Source
• Your websiteHomepage: H1 “Die Telefon & Email KI für pds und KWP.”; six use cases (Kundendienst, KI-Zentrale, KI-Routenoptimierung, Angebotsanfragen vorqualifizieren, KI für den Außendienst, E-Mail-KI); integrations pds, KWP, mfr and Labelwin plus Outlook, Exchange, Google Kalender, SMS and WhatsApp; a 4,9 Google rating; 13 customer quotes from owners and office leads, including callbacks that “landen automatisch in PDS”, close work with KWP, the pds integration as a reason to buy, a smooth switch from another provider, almost 1,000 calls a month, 2-3 hours saved a day and a four-day week; a three-step start (demo and test access, 60-minute setup, call forwarding).Source
• Press coverageHandwerksblatt (January 20, 2026): pds built Hey Telo into its software; it answers calls around the clock, recognises callers by phone or customer number, creates service orders, checks whether calls outside business hours need the emergency service, and creates a CRM task when a caller can't be matched; pds says “Hey Telo ergänzt bestehende Prozesse sinnvoll, ohne sie zu ersetzen.”Source
• Your websiteSite changes since November 2025: the headline moved from “Mehr Erreichbarkeit. Weniger Stress im Team.” to “Die Telefon & Email KI für pds und KWP.”; Google Analytics and the Cal.com booking tool were removed, and no web analytics tool besides a Facebook script is detected on the homepage now.Source

Publish an “ab … € im Monat” starting price with what it includes (minutes, staff receiving calls, integration), plus three worked examples for typical businesses (a 5-person, a 15-person and a 40-person SHK business). Keep the personal quote for larger setups and add-ons. Show the 2-week trial and monthly cancellation next to the price, and answer the FAQ questions about plan limits and overage in visible text.

Owner-led trades shortlist on price before they book a call. A visible floor filters out poor fits, shortens sales calls and lets Hey Telo set the comparison (integration depth, not cost per minute).

• Anchoring on the cheapest plan

  Show the three examples, not just the floor.

• Price competition with per-minute generalists

  Put the pds/KWP integration and setup help next to the price.

• Your websitePricing page: no prices; quotes are made in a call and depend on the number of employees receiving calls, monthly call volume and the add-ons E-Mail-KI and KI-Disponent; compares an office hire at “3.500 €” a month (42.000 € a year) and says Hey Telo costs less than one week of that; 2-week free trial, monthly cancellation, 60-minute setup; eight FAQ questions, including “Warum gibt es keine festen Preise?”, with no answer text in the served page.Source
• Competitor researchA trade-software vendor's comparison of six phone assistants lists HeyTelo with “über 300 Betriebe”, native pds, KWP and mfr links, and an entry tier of 120 call minutes with 0.30 € per extra minute; HalloPetra with 2,500+ businesses and 22 trade-software connections (“die breiteste Softwareunterstützung”); fonio.ai at 99 € for 1,000 minutes; Agentino from 49 € a month; Placetel AI and VITAS without native trade-software links.See the research Source
• Competitor researchHalloPetra homepage: “Die KI-Bürokraft fürs Handwerk”; 14 trades including SHK, Elektro and Kälte-Klima; 2,500+ businesses (calls handled in the last 90 days, as of October 2026); 39 integrations including 23 trade-software products; public prices from 149 € (150 minutes) to 999 € (2,400 minutes), setup from 249 €; the same 3,500 € office-worker comparison; 4.9/5 from 247 reviews; a free 10-minute test.See the research Source

Render every FAQ answer in the page HTML (open by default, or a collapsible element that keeps its text in the markup), add FAQPage structured data, and write the answers in owners' words. Prioritise the questions where a wrong outside answer costs deals: DSGVO and caller notice, dialects and names, what happens when the AI doesn't understand, phone-system compatibility and cost.

These are the questions owners type into Google and ask AI assistants before they call a vendor. Served text can rank and be quoted; a click-to-load answer can't.

• Long pages

  Keep answers to two or three sentences and link to detail.

• Your websiteHomepage details: the hero button “Hörbeispiel anhören” points to #hörbeispiele, but no audio section or player appears in the page as served; the eight FAQ questions (“Merken Kunden, dass sie mit einer KI sprechen?”, “Versteht die KI Dialekt und ungewöhnliche Namen?” …) have no answer text in the served page; the “Offizieller Partner von” badge shows no partner name in text; “SHK” and “Elektro” appear only in the meta description.Source
• Your websiteIntegration pages for pds, KWP, mfr and Labelwin (all dated November 3, 2026): each headed “Die Telefon-KI für [Software]” with an “Offizielle Partnerschaft” label; a four-step call flow in which only step 1 (“Anruf eingehend”) has body text; no customer quotes and no numbers; the demo section says “Wählen Sie einen Termin unten aus für eine kostenlose Demo”, but no scheduler appears in the page as served; 16-17 FAQ questions (including “Was kostet Hey Telo?” and “Ist Hey Telo DSGVO-konform…?”) with no answer text in the served page.Source
• Your websitePricing page: no prices; quotes are made in a call and depend on the number of employees receiving calls, monthly call volume and the add-ons E-Mail-KI and KI-Disponent; compares an office hire at “3.500 €” a month (42.000 € a year) and says Hey Telo costs less than one week of that; 2-week free trial, monthly cancellation, 60-minute setup; eight FAQ questions, including “Warum gibt es keine festen Preise?”, with no answer text in the served page.Source

Publish three short, consented and anonymised recordings in a visible section: a night-time emergency (heating failure) routed to the on-call technician; an existing customer with a strong regional accent booking maintenance; a quote request being pre-qualified. Show a transcript and the record created underneath each one. Reuse the same clips on the integration pages and in sales emails.

Voice products are bought by ear. One natural-sounding call does more against the “my customers will hate a robot” objection than any copy.

• Privacy of real callers

  Use consent or staged calls; never publish identifiable data.

• Your websiteHomepage details: the hero button “Hörbeispiel anhören” points to #hörbeispiele, but no audio section or player appears in the page as served; the eight FAQ questions (“Merken Kunden, dass sie mit einer KI sprechen?”, “Versteht die KI Dialekt und ungewöhnliche Namen?” …) have no answer text in the served page; the “Offizieller Partner von” badge shows no partner name in text; “SHK” and “Elektro” appear only in the meta description.Source
• Your websiteHomepage: H1 “Die Telefon & Email KI für pds und KWP.”; six use cases (Kundendienst, KI-Zentrale, KI-Routenoptimierung, Angebotsanfragen vorqualifizieren, KI für den Außendienst, E-Mail-KI); integrations pds, KWP, mfr and Labelwin plus Outlook, Exchange, Google Kalender, SMS and WhatsApp; a 4,9 Google rating; 13 customer quotes from owners and office leads, including callbacks that “landen automatisch in PDS”, close work with KWP, the pds integration as a reason to buy, a smooth switch from another provider, almost 1,000 calls a month, 2-3 hours saved a day and a four-day week; a three-step start (demo and test access, 60-minute setup, call forwarding).Source

Replace each past registration page with the recording (or a 10-minute cut), the slides, and a “2 Wochen kostenlos testen” button with the partner pre-filled. Collect all webinars on one /webinare page, grouped by software and topic (Kundendienst, Notdienst, KI-Disponent, E-Mail-KI), and add the next live dates.

Partners keep linking to these pages long after the date. On-demand recordings turn each webinar into a lasting landing page for that partner's customers.

• No recording exists

  Record the next sessions; use a summary and a short demo video meanwhile.

• Your websiteA “Hahn & Hey Telo” registration page for webinars on November 4 and 5, 2026 (daily operations and email AI; route-optimised maintenance) is still live and in the sitemap after both dates have passed.Source
• Your websitePartner webinars: “Telefon-KI für KWP-Kunden” on November 17 and 26, 2026 (general functions and emergency service; route-optimised maintenance); a webinar with GC Gruppe and Digitalbox on November 25, 2026 covering a live phone demo, the KI-Disponent and E-Mail-KI; no recording is offered.Source
• Your websiteSitemap (41 URLs, checked November 10, 2026): 20 blog posts, 7 use-case pages, 4 integration pages, a pricing and a contact page and 7 registration pages (/register, -gds, -gedatec, -webinar, -kwp-webinar, -hahn-webinar, -gc-webinar); no case studies, comparison, trade (Elektro, Kälte-Klima), referral or partner pages; one blog URL starts “/blog/https-heytelo-com-blog-kundenzufriedenheit-…”.Source

Add a closing box to every post that links to the matching use case or integration page (the emergency post to Kundendienst and the recordings, the scheduling posts to KI-Routenoptimierung). Move the broken-slug post to a clean URL with a 301 redirect. Show one consistent published/updated date, and name a founder as author with a short bio.

Readers of a cost-of-missed-calls article are close to buying. A clear next step turns existing traffic into trials, and consistent dates and named authors help search engines and AI assistants trust the content.

• Posts read as ads

  Keep the article neutral; put the product only in the closing box.

• Your websiteBlog: “Was ein verpasster Notdienst-Anruf wirklich kostet” works out a minimum loss of about 2,000 € per missed emergency call in Munich (1,800 € outside), from 300-500 € immediate revenue, follow-on maintenance and modernisation work and reputation, but never names or links Hey Telo and has no CTA in the article; posts show 2025 dates while page metadata says November 3, 2026; no author is named.Source
• Your websiteSitemap (41 URLs, checked November 10, 2026): 20 blog posts, 7 use-case pages, 4 integration pages, a pricing and a contact page and 7 registration pages (/register, -gds, -gedatec, -webinar, -kwp-webinar, -hahn-webinar, -gc-webinar); no case studies, comparison, trade (Elektro, Kälte-Klima), referral or partner pages; one blog URL starts “/blog/https-heytelo-com-blog-kundenzufriedenheit-…”.Source

Build a simple calculator: calls per day, share missed (on site, lunch, after hours), share that are emergencies, average job value. It shows the monthly revenue at risk next to the office-hire cost and Hey Telo's starting price, then offers “2 Wochen kostenlos testen” with the answers passed to sales. During the trial, compare the estimate with the calls Hey Telo actually caught.

Owners trust their own numbers more than a vendor's. The result gives sales a concrete opening and the trial a goal to prove.

• Inflated estimates hurt trust

  Use the blog's conservative figures and show the formula.

• #2 Put a starting price on /preise, because a rival's comparison already prints one

• Your websiteBlog: “Was ein verpasster Notdienst-Anruf wirklich kostet” works out a minimum loss of about 2,000 € per missed emergency call in Munich (1,800 € outside), from 300-500 € immediate revenue, follow-on maintenance and modernisation work and reputation, but never names or links Hey Telo and has no CTA in the article; posts show 2025 dates while page metadata says November 3, 2026; no author is named.Source
• Your websitePricing page: no prices; quotes are made in a call and depend on the number of employees receiving calls, monthly call volume and the add-ons E-Mail-KI and KI-Disponent; compares an office hire at “3.500 €” a month (42.000 € a year) and says Hey Telo costs less than one week of that; 2-week free trial, monthly cancellation, 60-minute setup; eight FAQ questions, including “Warum gibt es keine festen Preise?”, with no answer text in the served page.Source

Keep the headline, and add one line under it: “Welche Software nutzen Sie?” with buttons for pds, KWP, mfr, Labelwin and “Andere / keine Branchensoftware”. Each goes to its integration page. The last one goes to a new page showing how calls arrive by email, calendar entry and SMS without a trade-software link, and asks which software they use (that answer feeds idea 18). Name the partners in the “Offizieller Partner von” badge with logos and alt text.

Visitors self-select in one click and land on proof for their own setup; businesses on other software become leads instead of bounces.

• Weakens the pds/KWP focus

  Keep the headline; the picker sits below it.

• Your websiteSite changes since November 2025: the headline moved from “Mehr Erreichbarkeit. Weniger Stress im Team.” to “Die Telefon & Email KI für pds und KWP.”; Google Analytics and the Cal.com booking tool were removed, and no web analytics tool besides a Facebook script is detected on the homepage now.Source
• Your websiteLabelwin page: the thinnest of the four, with only step 1 described, no feature list, no quotes and the same “Termin unten” demo line with no scheduler shown; Labelwin is in the navigation but not in the homepage H1 or meta description (“pds, KWP & mfr”).Source
• Your websiteHomepage: H1 “Die Telefon & Email KI für pds und KWP.”; six use cases (Kundendienst, KI-Zentrale, KI-Routenoptimierung, Angebotsanfragen vorqualifizieren, KI für den Außendienst, E-Mail-KI); integrations pds, KWP, mfr and Labelwin plus Outlook, Exchange, Google Kalender, SMS and WhatsApp; a 4,9 Google rating; 13 customer quotes from owners and office leads, including callbacks that “landen automatisch in PDS”, close work with KWP, the pds integration as a reason to buy, a smooth switch from another provider, almost 1,000 calls a month, 2-3 hours saved a day and a four-day week; a three-step start (demo and test access, 60-minute setup, call forwarding).Source
• Your websiteHomepage details: the hero button “Hörbeispiel anhören” points to #hörbeispiele, but no audio section or player appears in the page as served; the eight FAQ questions (“Merken Kunden, dass sie mit einer KI sprechen?”, “Versteht die KI Dialekt und ungewöhnliche Namen?” …) have no answer text in the served page; the “Offizieller Partner von” badge shows no partner name in text; “SHK” and “Elektro” appear only in the meta description.Source

Standardise the format: a 45-minute agenda with a live call to the AI during the session, a partner-branded trial link, and a follow-up sequence (same day: recording and trial link; next day: personal call offering setup; day 7: case study from the same software). Plan a quarterly calendar with each partner, and report attendees, trials and paying customers back to the partner.

Partners promote what performs. Showing a partner how many of its customers went live builds the case for more slots and newsletter space.

• Low attendance

  Record every session and send it to all registrants.

• #5 Swap the expired Hahn webinar page for a recording, and keep an on-demand webinar library

• Your websitePartner webinars: “Telefon-KI für KWP-Kunden” on November 17 and 26, 2026 (general functions and emergency service; route-optimised maintenance); a webinar with GC Gruppe and Digitalbox on November 25, 2026 covering a live phone demo, the KI-Disponent and E-Mail-KI; no recording is offered.Source
• Your websiteSitemap (41 URLs, checked November 10, 2026): 20 blog posts, 7 use-case pages, 4 integration pages, a pricing and a contact page and 7 registration pages (/register, -gds, -gedatec, -webinar, -kwp-webinar, -hahn-webinar, -gc-webinar); no case studies, comparison, trade (Elektro, Kälte-Klima), referral or partner pages; one blog URL starts “/blog/https-heytelo-com-blog-kundenzufriedenheit-…”.Source
• HiringFounding Founders Associate (Sales), Munich, €60K-€90K: find tradespeople, turn cold outreach into customers and own the full funnel “including experiments and channels”; onboard customers and configure their voice agents; build playbooks and tooling; turn usage data into product direction; fluent German required. The post says “+200 Handwerker” use the product and growth is 40% month over month. A Founders Associate Intern (Sales) is also open.Source

Write five case studies of one page each, one per main story: the four-day week, the 1,000-calls business, call peaks, the provider switch, and a pds and a KWP user. Each has the business size, the software, the setup, numbers before and after, and a quote. Publish them at /kunden, link them from the integration pages, and use one customer count everywhere.

Owners buy from peers in the same trade and software. Numbers make a quote checkable, and one consistent count avoids doubt.

• Customers decline to share numbers

  Use ranges or percentages.

• Your websiteHomepage: H1 “Die Telefon & Email KI für pds und KWP.”; six use cases (Kundendienst, KI-Zentrale, KI-Routenoptimierung, Angebotsanfragen vorqualifizieren, KI für den Außendienst, E-Mail-KI); integrations pds, KWP, mfr and Labelwin plus Outlook, Exchange, Google Kalender, SMS and WhatsApp; a 4,9 Google rating; 13 customer quotes from owners and office leads, including callbacks that “landen automatisch in PDS”, close work with KWP, the pds integration as a reason to buy, a smooth switch from another provider, almost 1,000 calls a month, 2-3 hours saved a day and a four-day week; a three-step start (demo and test access, 60-minute setup, call forwarding).Source
• Your websiteSitemap (41 URLs, checked November 10, 2026): 20 blog posts, 7 use-case pages, 4 integration pages, a pricing and a contact page and 7 registration pages (/register, -gds, -gedatec, -webinar, -kwp-webinar, -hahn-webinar, -gc-webinar); no case studies, comparison, trade (Elektro, Kälte-Klima), referral or partner pages; one blog URL starts “/blog/https-heytelo-com-blog-kundenzufriedenheit-…”.Source
• HiringFounding Founders Associate (Sales), Munich, €60K-€90K: find tradespeople, turn cold outreach into customers and own the full funnel “including experiments and channels”; onboard customers and configure their voice agents; build playbooks and tooling; turn usage data into product direction; fluent German required. The post says “+200 Handwerker” use the product and growth is 40% month over month. A Founders Associate Intern (Sales) is also open.Source

Build /elektro and /kaelte-klima pages with trade-specific call examples (power failure, a wallbox or PV fault, a cold-room alarm), the software those trades use, a recording and one customer quote. Add both to the homepage and the software picker.

Searchers look for “KI Telefon Elektriker”, not “Haustechnik”. A page in their words with their emergencies converts better than a heating example.

• Spreading too thin

  Only add trades where there are paying customers.

• #8 Add a software picker under the headline, so mfr, Labelwin and other-software businesses aren't turned away

• Your websiteHomepage details: the hero button “Hörbeispiel anhören” points to #hörbeispiele, but no audio section or player appears in the page as served; the eight FAQ questions (“Merken Kunden, dass sie mit einer KI sprechen?”, “Versteht die KI Dialekt und ungewöhnliche Namen?” …) have no answer text in the served page; the “Offizieller Partner von” badge shows no partner name in text; “SHK” and “Elektro” appear only in the meta description.Source
• Competitor researchHalloPetra homepage: “Die KI-Bürokraft fürs Handwerk”; 14 trades including SHK, Elektro and Kälte-Klima; 2,500+ businesses (calls handled in the last 90 days, as of October 2026); 39 integrations including 23 trade-software products; public prices from 149 € (150 minutes) to 999 € (2,400 minutes), setup from 249 €; the same 3,500 € office-worker comparison; 4.9/5 from 247 reviews; a free 10-minute test.See the research Source
• Your websiteSitemap (41 URLs, checked November 10, 2026): 20 blog posts, 7 use-case pages, 4 integration pages, a pricing and a contact page and 7 registration pages (/register, -gds, -gedatec, -webinar, -kwp-webinar, -hahn-webinar, -gc-webinar); no case studies, comparison, trade (Elektro, Kälte-Klima), referral or partner pages; one blog URL starts “/blog/https-heytelo-com-blog-kundenzufriedenheit-…”.Source

Publish a switching page: what changes (records land in pds/KWP/mfr/Labelwin instead of email), how the number forwarding moves, how call flows are copied in the 60-minute setup, and a two-week overlap trial so nothing is missed. Add the switching customer's story. Target searches like “HalloPetra Alternative” and “fonio Handwerk Alternative” with factual comparison sections.

Switchers need no education about phone AI, only proof that switching is safe and worth it. A clear switching plan removes the risk they fear most.

• Outdated competitor claims

  Date each comparison and refresh quarterly.

• Your websiteHomepage: H1 “Die Telefon & Email KI für pds und KWP.”; six use cases (Kundendienst, KI-Zentrale, KI-Routenoptimierung, Angebotsanfragen vorqualifizieren, KI für den Außendienst, E-Mail-KI); integrations pds, KWP, mfr and Labelwin plus Outlook, Exchange, Google Kalender, SMS and WhatsApp; a 4,9 Google rating; 13 customer quotes from owners and office leads, including callbacks that “landen automatisch in PDS”, close work with KWP, the pds integration as a reason to buy, a smooth switch from another provider, almost 1,000 calls a month, 2-3 hours saved a day and a four-day week; a three-step start (demo and test access, 60-minute setup, call forwarding).Source
• Competitor researchA trade-software vendor's comparison of six phone assistants lists HeyTelo with “über 300 Betriebe”, native pds, KWP and mfr links, and an entry tier of 120 call minutes with 0.30 € per extra minute; HalloPetra with 2,500+ businesses and 22 trade-software connections (“die breiteste Softwareunterstützung”); fonio.ai at 99 € for 1,000 minutes; Agentino from 49 € a month; Placetel AI and VITAS without native trade-software links.See the research Source
• Competitor researchfonio homepage: a general AI phone agent (“Create your own AI phone agent in 30 seconds”), 10,000+ customers across about 21 industries, tradespeople being one.See the research Source

Email each owner a one-page report on the 1st: calls handled, share outside business hours, emergencies routed to the on-call technician, records created in their software, estimated office minutes saved, and the revenue at risk using the blog's missed-call math. Add one suggestion (“34 Anrufe betrafen Wartung: der KI-Disponent könnte sie selbst terminieren”).

Visible value lowers cancellations on monthly plans. The same data feeds case studies, partner reports and add-on upsell.

• Estimates questioned

  Show the method and let owners adjust job values.

• Your websitePricing page: no prices; quotes are made in a call and depend on the number of employees receiving calls, monthly call volume and the add-ons E-Mail-KI and KI-Disponent; compares an office hire at “3.500 €” a month (42.000 € a year) and says Hey Telo costs less than one week of that; 2-week free trial, monthly cancellation, 60-minute setup; eight FAQ questions, including “Warum gibt es keine festen Preise?”, with no answer text in the served page.Source
• HiringFounding Founders Associate (Sales), Munich, €60K-€90K: find tradespeople, turn cold outreach into customers and own the full funnel “including experiments and channels”; onboard customers and configure their voice agents; build playbooks and tooling; turn usage data into product direction; fluent German required. The post says “+200 Handwerker” use the product and growth is 40% month over month. A Founders Associate Intern (Sales) is also open.Source
• Your websiteBlog: “Was ein verpasster Notdienst-Anruf wirklich kostet” works out a minimum loss of about 2,000 € per missed emergency call in Munich (1,800 € outside), from 300-500 € immediate revenue, follow-on maintenance and modernisation work and reputation, but never names or links Hey Telo and has no CTA in the article; posts show 2025 dates while page metadata says November 3, 2026; no author is named.Source

Detect add-on triggers in call data (maintenance share, email references, reschedules) and offer a 30-day free add-on trial in the monthly report and in a call from the account owner. Add one measured example to the KI-Routenoptimierung page (kilometres or jobs per day before and after) from the first users.

Upsell triggered by the customer's own data feels like service, and add-ons raise revenue per business without new acquisition cost.

• Feels pushy

  Offer only when the trigger is clear, and make the trial free.

• #13 Send every customer a monthly “Anrufe aufgefangen” report: after-hours calls, emergencies routed, office hours saved

• Your websitePricing page: no prices; quotes are made in a call and depend on the number of employees receiving calls, monthly call volume and the add-ons E-Mail-KI and KI-Disponent; compares an office hire at “3.500 €” a month (42.000 € a year) and says Hey Telo costs less than one week of that; 2-week free trial, monthly cancellation, 60-minute setup; eight FAQ questions, including “Warum gibt es keine festen Preise?”, with no answer text in the served page.Source
• Your websiteKI-Routenoptimierung page: the KI-Disponent suggests appointments using “der Route, der historischen Verkehrslage, Fähigkeiten der Monteure”, calls or emails customers to book them and plans recurring maintenance; no numbers, quotes or examples; the same “Termin unten” demo line.Source

Launch a simple referral offer: one free month for the referrer and the new business once it goes live. Ask at the moment of proven value, when the monthly report shows a strong month or right after a positive support contact. Give referrers a short text and a recording they can forward on WhatsApp.

Word of mouth already drives trades. A clear offer and a ready-to-forward message turn goodwill into introductions.

• Referred businesses on unsupported software

  Ask the software question first and route them to the right path.

• Your websiteHomepage: H1 “Die Telefon & Email KI für pds und KWP.”; six use cases (Kundendienst, KI-Zentrale, KI-Routenoptimierung, Angebotsanfragen vorqualifizieren, KI für den Außendienst, E-Mail-KI); integrations pds, KWP, mfr and Labelwin plus Outlook, Exchange, Google Kalender, SMS and WhatsApp; a 4,9 Google rating; 13 customer quotes from owners and office leads, including callbacks that “landen automatisch in PDS”, close work with KWP, the pds integration as a reason to buy, a smooth switch from another provider, almost 1,000 calls a month, 2-3 hours saved a day and a four-day week; a three-step start (demo and test access, 60-minute setup, call forwarding).Source
• Your websiteSitemap (41 URLs, checked November 10, 2026): 20 blog posts, 7 use-case pages, 4 integration pages, a pricing and a contact page and 7 registration pages (/register, -gds, -gedatec, -webinar, -kwp-webinar, -hahn-webinar, -gc-webinar); no case studies, comparison, trade (Elektro, Kälte-Klima), referral or partner pages; one blog URL starts “/blog/https-heytelo-com-blog-kundenzufriedenheit-…”.Source
• HiringFounding Founders Associate (Sales), Munich, €60K-€90K: find tradespeople, turn cold outreach into customers and own the full funnel “including experiments and channels”; onboard customers and configure their voice agents; build playbooks and tooling; turn usage data into product direction; fluent German required. The post says “+200 Handwerker” use the product and growth is 40% month over month. A Founders Associate Intern (Sales) is also open.Source

Compress or lazy-load the heavy hero and testimonial media (or swap videos for posters that play on click), set cache lifetimes, label the form fields, name the icon links, fix contrast, and make the navigation links (“Integrationen”, “Anwendungsfälle”) real anchor links so crawlers can follow them.

A lighter page loads reliably on any office connection, and crawlable navigation helps the integration and use-case pages get found.

• Visual quality drops

  Compare before and after on a large screen.

• PageSpeedGoogle PageSpeed (November 10, 2026): mobile performance 100, desktop 66 with a lab LCP of 15.8 s on desktop; the homepage downloads 19.4 MB in 105 requests, almost all Framer-hosted media; real Chrome visitors pass Core Web Vitals (LCP 0.72 s, INP 61 ms, CLS 0 at p75). Accessibility 81 (low contrast, form fields without labels, links without names, no main landmark); SEO 92 (“Links are not crawlable”).Source

Add a cookieless, EU-hosted analytics tool (consent-light), tag every registration page with its partner, pass the source into the trial record, and build one weekly view: visits → trial requests → live customers by page and partner. Add a cookie banner if any tool needs consent.

Every idea in this playbook needs a before-and-after number. Measuring by partner also gives Hey Telo data to show partners in idea 9.

• Consent requirements

  Choose a cookieless setup and document it in the privacy policy.

• Your websiteSite changes since November 2025: the headline moved from “Mehr Erreichbarkeit. Weniger Stress im Team.” to “Die Telefon & Email KI für pds und KWP.”; Google Analytics and the Cal.com booking tool were removed, and no web analytics tool besides a Facebook script is detected on the homepage now.Source
• Your websiteSitemap (41 URLs, checked November 10, 2026): 20 blog posts, 7 use-case pages, 4 integration pages, a pricing and a contact page and 7 registration pages (/register, -gds, -gedatec, -webinar, -kwp-webinar, -hahn-webinar, -gc-webinar); no case studies, comparison, trade (Elektro, Kälte-Klima), referral or partner pages; one blog URL starts “/blog/https-heytelo-com-blog-kundenzufriedenheit-…”.Source
• HiringFounding Founders Associate (Sales), Munich, €60K-€90K: find tradespeople, turn cold outreach into customers and own the full funnel “including experiments and channels”; onboard customers and configure their voice agents; build playbooks and tooling; turn usage data into product direction; fluent German required. The post says “+200 Handwerker” use the product and growth is 40% month over month. A Founders Associate Intern (Sales) is also open.Source

Log the software of every lead and lost deal (via the picker in idea 8). Rank software by Haustechnik share, then approach the top two vendors with the pds model: an official integration, a joint press release, a webinar for their users, and an integration page with proof from day one. Build to the same depth as pds (customer recognition, service orders, CRM tasks for unknown callers).

Each deep integration opens a new partner audience that trusts its vendor's recommendation, the channel that already works for pds and KWP.

• Small team spread thin

  One new integration at a time; hire the Founding AI Engineer first.

• Vendors build their own phone AI

  Lead with depth and existing proof so partnering is cheaper than building.

• #8 Add a software picker under the headline, so mfr, Labelwin and other-software businesses aren't turned away

• Competitor researchA trade-software vendor's comparison of six phone assistants lists HeyTelo with “über 300 Betriebe”, native pds, KWP and mfr links, and an entry tier of 120 call minutes with 0.30 € per extra minute; HalloPetra with 2,500+ businesses and 22 trade-software connections (“die breiteste Softwareunterstützung”); fonio.ai at 99 € for 1,000 minutes; Agentino from 49 € a month; Placetel AI and VITAS without native trade-software links.See the research Source
• Competitor researchHalloPetra homepage: “Die KI-Bürokraft fürs Handwerk”; 14 trades including SHK, Elektro and Kälte-Klima; 2,500+ businesses (calls handled in the last 90 days, as of October 2026); 39 integrations including 23 trade-software products; public prices from 149 € (150 minutes) to 999 € (2,400 minutes), setup from 249 €; the same 3,500 € office-worker comparison; 4.9/5 from 247 reviews; a free 10-minute test.See the research Source
• Press coverageHandwerksblatt (January 20, 2026): pds built Hey Telo into its software; it answers calls around the clock, recognises callers by phone or customer number, creates service orders, checks whether calls outside business hours need the emergency service, and creates a CRM task when a caller can't be matched; pds says “Hey Telo ergänzt bestehende Prozesse sinnvoll, ohne sie zu ersetzen.”Source
• HiringFounding AI Engineer, Munich, €70K-€110K: make the voice agents hold natural, reliable conversations in German, reduce hallucinations and latency, and build systems for “thousands of calls per day”; spend time with Handwerker; German C1+. An AI Engineer Internship is also open. YC lists Hey Telo as W25, founded 2024, team of 2.Source

Package a Notdienst-only plan: Hey Telo answers only outside business hours, triages true emergencies to the on-call technician by call and SMS, books everything else for the next morning in pds/KWP/mfr/Labelwin, and sends a morning summary. Price it below the full plan, with a one-click upgrade to daytime overflow once the owner trusts it. Promote it before the heating season through partners.

A narrow, obviously valuable first use case lowers the risk of buying, and the morning summary proves the value daily, which leads naturally to the full plan.

• Cannibalises full plans

  Offer only to businesses not ready for daytime, with a time-limited price.

• A wrongly triaged emergency

  Escalate when unsure; log and review every emergency call.

• Your websiteBlog: “Was ein verpasster Notdienst-Anruf wirklich kostet” works out a minimum loss of about 2,000 € per missed emergency call in Munich (1,800 € outside), from 300-500 € immediate revenue, follow-on maintenance and modernisation work and reputation, but never names or links Hey Telo and has no CTA in the article; posts show 2025 dates while page metadata says November 3, 2026; no author is named.Source
• Press coverageHandwerksblatt (January 20, 2026): pds built Hey Telo into its software; it answers calls around the clock, recognises callers by phone or customer number, creates service orders, checks whether calls outside business hours need the emergency service, and creates a CRM task when a caller can't be matched; pds says “Hey Telo ergänzt bestehende Prozesse sinnvoll, ohne sie zu ersetzen.”Source
• Your websitePricing page: no prices; quotes are made in a call and depend on the number of employees receiving calls, monthly call volume and the add-ons E-Mail-KI and KI-Disponent; compares an office hire at “3.500 €” a month (42.000 € a year) and says Hey Telo costs less than one week of that; 2-week free trial, monthly cancellation, 60-minute setup; eight FAQ questions, including “Warum gibt es keine festen Preise?”, with no answer text in the served page.Source

Publish a yearly report with aggregated, anonymised figures: calls by hour and weekday, after-hours share, emergency share in the heating season, top request types, average time to a booked appointment, with regional splits where the numbers are large enough. Offer it to trade media, guilds and partners, and present it in partner webinars.

Original data earns press, links and AI-assistant citations that blog posts can't, and it positions Hey Telo as the authority on reachability in the trades.

• Re-identification of businesses

  Only publish aggregates above a minimum group size.

• #17 Bring back consent-friendly analytics, so each partner page and webinar can be measured

• Your websiteHomepage: H1 “Die Telefon & Email KI für pds und KWP.”; six use cases (Kundendienst, KI-Zentrale, KI-Routenoptimierung, Angebotsanfragen vorqualifizieren, KI für den Außendienst, E-Mail-KI); integrations pds, KWP, mfr and Labelwin plus Outlook, Exchange, Google Kalender, SMS and WhatsApp; a 4,9 Google rating; 13 customer quotes from owners and office leads, including callbacks that “landen automatisch in PDS”, close work with KWP, the pds integration as a reason to buy, a smooth switch from another provider, almost 1,000 calls a month, 2-3 hours saved a day and a four-day week; a three-step start (demo and test access, 60-minute setup, call forwarding).Source
• HiringFounding AI Engineer, Munich, €70K-€110K: make the voice agents hold natural, reliable conversations in German, reduce hallucinations and latency, and build systems for “thousands of calls per day”; spend time with Handwerker; German C1+. An AI Engineer Internship is also open. YC lists Hey Telo as W25, founded 2024, team of 2.Source
• Press coverageHandwerksblatt (January 20, 2026): pds built Hey Telo into its software; it answers calls around the clock, recognises callers by phone or customer number, creates service orders, checks whether calls outside business hours need the emergency service, and creates a CRM task when a caller can't be matched; pds says “Hey Telo ergänzt bestehende Prozesse sinnvoll, ohne sie zu ersetzen.”Source

Pilot with one wholesale partner: pre-load its catalogue, the top manufacturers' manuals and error-code lists into the field-service knowledge base, so any technician can ask “Fehlercode F28 bei Therme X?” by phone. The wholesaler offers it to its installer customers as a benefit, and each installer who uses it is a warm lead for the office phone AI.

It turns the wholesaler from a webinar host into a distributor with its own reason to push the product, and it reaches technicians, not just the office.

• Wrong technical answers

  Answer only from loaded documents and cite the source page.

• Content rights

  Use material the wholesaler or manufacturer provides and licenses.

• Your websiteHomepage: H1 “Die Telefon & Email KI für pds und KWP.”; six use cases (Kundendienst, KI-Zentrale, KI-Routenoptimierung, Angebotsanfragen vorqualifizieren, KI für den Außendienst, E-Mail-KI); integrations pds, KWP, mfr and Labelwin plus Outlook, Exchange, Google Kalender, SMS and WhatsApp; a 4,9 Google rating; 13 customer quotes from owners and office leads, including callbacks that “landen automatisch in PDS”, close work with KWP, the pds integration as a reason to buy, a smooth switch from another provider, almost 1,000 calls a month, 2-3 hours saved a day and a four-day week; a three-step start (demo and test access, 60-minute setup, call forwarding).Source
• Your websitePartner webinars: “Telefon-KI für KWP-Kunden” on November 17 and 26, 2026 (general functions and emergency service; route-optimised maintenance); a webinar with GC Gruppe and Digitalbox on November 25, 2026 covering a live phone demo, the KI-Disponent and E-Mail-KI; no recording is offered.Source

Post a weekly 30-60 second clip (consented or staged) of a hard call: thick Bavarian or Swabian accent, a long double-barrelled name, a panicking caller with a burst pipe, someone who insists on a human. Show the call, then the clean record in pds or KWP. Post on LinkedIn, Instagram and a new YouTube channel, and reuse the clips on the site and in sales.

Owners' biggest fear is that the AI embarrasses them with their own customers. Showing it handle the worst cases, again and again, answers that fear in public, and the series is cheap to make from material Hey Telo already has.

• A clip shows a mistake

  Show honest recoveries too; they build trust.

• Caller privacy

  Only consented or staged calls, with voices and data anonymised where needed.

• #4 Put three real call recordings behind the “Hörbeispiel anhören” button

• Your websiteHomepage details: the hero button “Hörbeispiel anhören” points to #hörbeispiele, but no audio section or player appears in the page as served; the eight FAQ questions (“Merken Kunden, dass sie mit einer KI sprechen?”, “Versteht die KI Dialekt und ungewöhnliche Namen?” …) have no answer text in the served page; the “Offizieller Partner von” badge shows no partner name in text; “SHK” and “Elektro” appear only in the meta description.Source
• HiringFounding AI Engineer, Munich, €70K-€110K: make the voice agents hold natural, reliable conversations in German, reduce hallucinations and latency, and build systems for “thousands of calls per day”; spend time with Handwerker; German C1+. An AI Engineer Internship is also open. YC lists Hey Telo as W25, founded 2024, team of 2.Source
• Your websiteHomepage: H1 “Die Telefon & Email KI für pds und KWP.”; six use cases (Kundendienst, KI-Zentrale, KI-Routenoptimierung, Angebotsanfragen vorqualifizieren, KI für den Außendienst, E-Mail-KI); integrations pds, KWP, mfr and Labelwin plus Outlook, Exchange, Google Kalender, SMS and WhatsApp; a 4,9 Google rating; 13 customer quotes from owners and office leads, including callbacks that “landen automatisch in PDS”, close work with KWP, the pds integration as a reason to buy, a smooth switch from another provider, almost 1,000 calls a month, 2-3 hours saved a day and a four-day week; a three-step start (demo and test access, 60-minute setup, call forwarding).Source