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Generated Oct 18, 2026
  1. Programmable
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growth playbook · Oct 18, 2026

intenseye.com (opens in a new tab)

Intenseye growth playbook

Diagnosis

Intenseye's five open roles are all in New York: a Pre-Sales SE to expand into Fortune 500 companies, an Implementation SE to deploy Sentinel hardware and integrate cameras and PLCs, a Forward Deployed Engineer to standardise on-site work, a software engineer and a people-ops hire for US growth.

The read is a US enterprise push where deployment, not leads, is the constraint. The site undersells that push: only one of ten case studies is from the US (and it is anonymous), country counts disagree, and there are no VMS or partner pages.

This playbook makes US deals easier to close and roll out: a union-ready kit from the Kaiser Aluminum webinar, named US stories, a security pack, VMS pages, integrator partners, paid FDE sprints and a second-site programme.

Growth Score

7/10

Biggest Opportunity

Turn each US plant pilot into a company-wide standard: win union and IT trust early, then expand site by site through corporate EHS.

Biggest Risk

Worker-surveillance fears, long IT reviews and heavy on-site deployment slow growth, while Voxel, Protex AI and Visionify sell similar camera-based safety.

01

Start here

The three moves to make first. Each one is written up in full below.

  1. 1

    Turn the Kaiser Aluminum union webinar into a "union-ready rollout kit" every US deal can use

    Ask Kaiser Aluminum's speaker for permission to quote them and reuse the recording.

    High impact First result in 1 month
  2. 2

    Publish named US case studies, starting with CRH and Kaiser Aluminum

    Ask CRH and Kaiser Aluminum for approval to publish two numbers each.

    High impact First result in 2 months
  3. 3

    One footprint figure: 25+ or 45+ countries

    Confirm current country and facility counts from deployment data.

    Medium impact First result in 1 week

02

Your idea portfolio

21 ideas, grouped by when to run them. Open any idea for how to run it: the steps, who to approach, copy you can use, and how to measure it.

  • 7 ideas are marked Unexpected: plays you are unlikely to have tried.

Every idea placed by the effort it takes against the impact it could have. Quick wins sit top left; select a number to open that idea. The filters below narrow the list by status, timing, category and what Programmable can build.

Effort vs impactEach number is an idea. Select one to open it.
Impact →
Quick wins · 3Big bets · 7Fill-ins · 4Reconsider · 7
Effort →

Showing 21 of 21 ideas

This week 6

Quick wins with a clear first action.

  • 01

    Intenseye is pushing into Fortune 500 plants in the US, where many sites are unionized and cameras that watch workers can stall a deal at the union hall rather than the budget meeting. Kaiser Aluminum's safety VP explained how they handled it on Intenseye's October 19, 2026 webinar. That knowledge stays locked in one recording unless it is turned into something sellers can use.

    High impactLow effort First result in 1 month Product Marketing Manager

    First action

    Ask Kaiser Aluminum's speaker for permission to quote them and reuse the recording.

    How to measure it

    Unionized pilots converting to rollout

    Now
    –
    Target
    60%
    By
    2 quarters

    Steps

    1. 1

      Get permission

      Use of the recording and quotes from Kaiser Aluminum.

      Principal Customer Success Manager 1 week

    2. 2

      Write the union brief

      What it detects, what it never does, data retention and access, in plain language.

      Product Marketing Manager 3 days

    3. 3

      Draft the data-use clause

      A sample clause for collective agreements or site policies, reviewed by counsel.

      CEO 1 week

    4. 4

      Write the rollout plan

      Joint safety committee, a test zone, and review points with union reps.

      Principal Customer Success Manager 2 days

    5. 5

      Cut the video

      Three minutes of the Kaiser speaker.

      Product Marketing Manager 2 days

    6. 6

      Brief the sales team

      When and how to bring the kit.

      Pre-Sales Solutions Engineer 1 hour

    7. 7

      Track use

      Log which deals use it and what happens.

      Pre-Sales Solutions Engineer ongoing

    First result
    1 month
    Cost
    $0 plus legal review
    Owner
    Product Marketing Manager

    Smallest test

    Share the brief with one unionized prospect before their pilot and ask what is missing.

    Why it works

    Turn the recording into a kit: a two-page brief for union leaders (what the system detects, what it never does, such as facial recognition, who sees footage and for how long), a sample data-use agreement clause, a joint safety committee rollout plan, and a short video of Kaiser's safety VP. The Pre-Sales Solutions Engineer brings it to the first meeting at any unionized site.

    Union buy-in decides whether a pilot becomes a site-wide rollout, and a peer company's safety leader is more convincing than a vendor.

    Ready to use

    ChecklistUnion brief: questions it must answer

    [ ] What does the system detect, in plain words?
    [ ] What does it never do (no facial recognition, no individual scoring)?
    [ ] Where is video processed, and is it stored?
    [ ] Who can see footage, and for how long?
    [ ] Can events be used for discipline? (site policy)
    [ ] How do workers and reps raise concerns?
    [ ] What does the joint safety committee review, and how often?

    Risks and how to handle them

    • Reads as anti-union persuasion

      Write it for joint decision-making, with union reps in the rollout plan.

    • Labor rules differ

      Counsel reviews the clause; sites adapt it with their own labor relations team.

    Evidence

    • Your websiteWebinar on October 19, 2026, "Making AI Safety Work for Labor Unions", with Kaiser Aluminum's VP of Safety and Health on "building trust, setting boundaries on data" in a unionized plant. The site's deployment page stresses edge processing and "no facial recognition".Source
    • HiringPre-Sales Solutions Engineer (New York, up to 40% travel): "a key partner to account executives, driving the expansion of Intenseye's presence into Fortune 500 companies"; runs technical discovery, prospect-specific demos and proofs of concept, handles objections on integrations, APIs, data flows, cybersecurity and data privacy, and is asked to "help refine our Pre-Sales SE playbook".Source
    • Your websiteProduct range: nine Sentinel devices (dome, Hub, Hub Pro, Beacon, Thermal, Depth, Solar 4G kit, Speaker), software for ergonomics, Hard Stop (machine-stop integration, "~0.8s to a machine stop"), EHS Suite, Insights, Visual Analytics and Connect, plus Operations (pathway analysis, utilization, cycle time) and Quality (hygiene and handwashing, QA checks, cleanroom, cold chain, 5S) solutions.Source
  • 02

    Of ten case studies, only one is from the US and it is anonymous, while Intenseye is run from New York and hiring to sell to Fortune 500 plants. The Forward Deployed Engineering page already features CRH Americas, and Kaiser Aluminum spoke on an Intenseye webinar on October 19, 2026.

    High impactLow effort First result in 2 months Product Marketing Manager

    First action

    Ask CRH and Kaiser Aluminum for approval to publish two numbers each.

    How to measure it

    Named US case studies live

    Now
    –
    Target
    2
    By
    60 days

    Steps

    1. 1

      Ask for approval

      CRH and Kaiser contacts, two numbers each.

      Principal Customer Success Manager 1 week

    2. 2

      Interview

      30 minutes with each safety leader.

      Product Marketing Manager 1 week

    3. 3

      Write

      Under 700 words each, numbers first.

      Product Marketing Manager 1 week

    4. 4

      Customer review

      Legal and comms approval.

      Principal Customer Success Manager 2 weeks

    5. 5

      Publish US-first

      Reorder the case studies page; add a USA filter.

      Senior Software Engineer 2 hours

    6. 6

      Use in deals

      Demo deck and follow-up emails.

      Pre-Sales Solutions Engineer 1 hour

    First result
    2 months
    Cost
    $0
    Owner
    Product Marketing Manager

    Smallest test

    Publish the CRH story from the FDE page material first.

    Why it works

    Write two named US stories (CRH Americas Building Products and Kaiser Aluminum) with the measures EHS leaders use: TRIR, lost day rate, hazards caught, time to roll out a second site. Put US stories first on the case-studies page and in the Pre-Sales SE's demo deck.

    US buyers want proof from plants like theirs; a Swiss or Japanese result is easy to discount in a US budget meeting.

    Risks and how to handle them

    • Customers decline to be named

      Publish anonymised with industry and state.

    Evidence

    • Your websiteTen case studies: one in the USA (an unnamed food and beverage company, "200x more hazards"), the rest in the UK (Coats, a textile maker), China (Swire Coca-Cola), Switzerland (Amcor), France (Nexans), Mexico, Japan and unnamed building materials and retail companies. The Forward Deployed Engineering page features CRH Americas Building Products, which has no case study.Source
    • Your websiteWebinar on October 19, 2026, "Making AI Safety Work for Labor Unions", with Kaiser Aluminum's VP of Safety and Health on "building trust, setting boundaries on data" in a unionized plant. The site's deployment page stresses edge processing and "no facial recognition".Source
    • Your websiteForward Deployed Engineering is sold as a service: engineers on site map the real workflow, connect to PLCs, configure hard-stop logic and hand over a documented system, "how we deliver when a standard deployment isn't enough".Source
    • HiringPre-Sales Solutions Engineer (New York, up to 40% travel): "a key partner to account executives, driving the expansion of Intenseye's presence into Fortune 500 companies"; runs technical discovery, prospect-specific demos and proofs of concept, handles objections on integrations, APIs, data flows, cybersecurity and data privacy, and is asked to "help refine our Pre-Sales SE playbook".Source
  • 03

    The About page says 45+ countries, 92 cities and 400+ facilities; every job post says 25+ countries. Enterprise security and procurement reviews compare these.

    Medium impactLow effort First result in 1 week Product Marketing Manager

    First action

    Confirm current country and facility counts from deployment data.

    How to measure it

    Places with conflicting figures

    Now
    –
    Target
    0
    By
    2 weeks

    Steps

    1. 1

      Get figures

      Live sites, countries, facilities.

      Solutions Engineer (Implementation) 2 hours

    2. 2

      Define them

      What counts as a country or facility.

      Product Marketing Manager 1 hour

    3. 3

      Update About

      And the homepage nav.

      Senior Software Engineer 1 hour

    4. 4

      Update job posts

      Boilerplate in Lever.

      People and Operations Associate 1 hour

    5. 5

      Update press kit

      Brand book and boilerplate.

      Product Marketing Manager 1 hour

    6. 6

      Review quarterly

      Refresh dates.

      Product Marketing Manager quarterly

    First result
    1 week
    Cost
    $0
    Owner
    Product Marketing Manager

    Smallest test

    Update the job-post boilerplate today.

    Why it works

    Choose the current, defined figures (countries with live sites, facilities, cameras), update the job-post boilerplate and press kit, and date them.

    Small inconsistencies make an AI vendor look less careful about data, which is exactly what buyers are judging.

    Risks and how to handle them

    • Smaller figure looks weaker

      State the definition; accuracy matters more.

    Evidence

    • Your websiteAbout page: founded 2018; $4M seed (2020), $25M Series A (2021), $64M Series B (2024); 140+ people in New York, Berlin and Istanbul; "25 billion frames daily" across "45+ countries, 92 cities, and 400+ facilities". The job posts say 25+ countries.Source
    • HiringAlso open in New York: a Senior Software Engineer for real-time safety-event pipelines and dashboards, and a People and Operations Associate ($80,000-$95,000) to support US hiring, run the office and track Intenseye's hardware inventory. All five open roles are in New York, three days a week in the office. The posts say Intenseye protects workers "across 25+ countries".Source
  • 04

    robots.txt starts with "LAW §11: AI answer-engine crawlers are ALLOWED", which reads like an internal rule book, and the sitemap lists /sitemap-0.xml as a page. Technical buyers and competitors look at these files.

    Low impactLow effort First result in 1 day Senior Software Engineer

    First action

    Edit robots.txt and the sitemap generator.

    How to measure it

    Internal notes found

    Now
    –
    Target
    0
    By
    1 week

    Steps

    1. 1

      Edit robots.txt

      Plain comments only.

      Senior Software Engineer 10 minutes

    2. 2

      Fix the sitemap

      Exclude sitemap files from page URLs.

      Senior Software Engineer 20 minutes

    3. 3

      Search the build

      Grep for internal notes in public files.

      Senior Software Engineer 30 minutes

    4. 4

      Check llms or AI files

      Any other public text files.

      Senior Software Engineer 15 minutes

    5. 5

      Deploy

      And re-fetch.

      Senior Software Engineer 10 minutes

    6. 6

      Add a check

      CI check for internal markers.

      Senior Software Engineer 30 minutes

    First result
    1 day
    Cost
    $0
    Owner
    Senior Software Engineer

    Smallest test

    Fix robots.txt today.

    Why it works

    Replace the comment with a plain one or none, remove /sitemap-0.xml from the URL list, and check the rest of the Astro build for other internal notes.

    It costs minutes and keeps the site looking finished to the IT reviewers the Implementation SE works with.

    Risks and how to handle them

    • Breaking crawler rules

      Keep the Allow rules unchanged.

    Evidence

    • Your websiterobots.txt opens with an internal note: "# intenseye.com robots - LAW §11: AI answer-engine crawlers are ALLOWED." The sitemap lists /sitemap-0.xml as if it were a page, and the detection library has six category pages for "50+" detections.Source
  • 05

    Every deployment goes through customer IT: networks, VLANs, firewalls, outbound-only connectivity, camera and VMS access, data privacy. The Implementation SE answers these questionnaires one by one.

    High impactLow effort First result in 1 month Pre Sales Solutions Engineer

    First action

    Collect the last five completed security questionnaires.

    How to measure it

    Time from pilot approval to install

    Now
    –
    Target
    -30%
    By
    2 quarters

    Steps

    1. 1

      Gather answers

      From recent questionnaires.

      Solutions Engineer (Implementation) 2 days

    2. 2

      Draw the architecture

      Edge, hybrid, cloud.

      Solutions Engineer (Implementation) 2 days

    3. 3

      Write data flows

      Retention and access.

      Senior Software Engineer 1 day

    4. 4

      Fill a standard questionnaire

      Common enterprise format.

      Solutions Engineer (Implementation) 2 days

    5. 5

      Package

      PDF plus SOC 2 request form.

      Product Marketing Manager 1 day

    6. 6

      Use at first call

      Pre-Sales SE sends it.

      Pre-Sales Solutions Engineer ongoing

    First result
    1 month
    Cost
    $0
    Owner
    Pre Sales Solutions Engineer

    Smallest test

    Send the draft pack to one prospect in review now.

    Why it works

    Assemble one pack: architecture diagram (edge, hybrid, cloud), ports and outbound connections, data flows and retention, no facial recognition, SOC 2 Type II and GDPR, supported VMS and protocols, and a filled standard questionnaire. The Pre-Sales SE sends it at the first technical call.

    Fortune 500 security review is a common reason pilots slip; starting it early shortens the cycle.

    Risks and how to handle them

    • Out-of-date answers

      Review each quarter with engineering.

    Evidence

    • HiringSolutions Engineer (Implementation), New York: deploys Sentinel Hub edge devices across "Fortune 500 manufacturing and industrial facilities", integrates IP cameras with Avigilon, Genetec and Milestone video management systems, connects PLCs and SCADA over OPC UA, EtherNet/IP and Modbus, sets up outbound-only cloud connectivity, configures PPE, restricted-zone and lockout-tagout rules, and answers customer IT security questionnaires.Source
    • HiringPre-Sales Solutions Engineer (New York, up to 40% travel): "a key partner to account executives, driving the expansion of Intenseye's presence into Fortune 500 companies"; runs technical discovery, prospect-specific demos and proofs of concept, handles objections on integrations, APIs, data flows, cybersecurity and data privacy, and is asked to "help refine our Pre-Sales SE playbook".Source
    • Your websiteProduct range: nine Sentinel devices (dome, Hub, Hub Pro, Beacon, Thermal, Depth, Solar 4G kit, Speaker), software for ergonomics, Hard Stop (machine-stop integration, "~0.8s to a machine stop"), EHS Suite, Insights, Visual Analytics and Connect, plus Operations (pathway analysis, utilization, cycle time) and Quality (hygiene and handwashing, QA checks, cleanroom, cold chain, 5S) solutions.Source
  • 06

    The ROI calculator and the Verdantix study (129% ROI, 11-month break-even, rollout from 3 to 22 sites) exist, but a safety leader still has to build the internal case.

    Medium impactLow effort First result in 1 month Product Marketing Manager

    First action

    Mock the PDF from one recent prospect's numbers.

    How to measure it

    Calculator PDFs leading to meetings

    Now
    –
    Target
    20 a quarter
    By
    2 quarters

    Steps

    1. 1

      Design the PDF

      Inputs, method, rollout plan.

      Product Marketing Manager 3 days

    2. 2

      Build generation

      From calculator inputs.

      Senior Software Engineer 1 week

    3. 3

      Add email capture

      Send the PDF.

      Senior Software Engineer 1 day

    4. 4

      Alert the owner

      Notify the account team.

      Senior Software Engineer 1 day

    5. 5

      Follow up

      Pre-Sales SE offers a site walk.

      Pre-Sales Solutions Engineer ongoing

    6. 6

      Measure

      PDFs to meetings.

      Product Marketing Manager monthly

    First result
    1 month
    Cost
    $0
    Owner
    Product Marketing Manager

    Smallest test

    Make the PDF by hand for three prospects.

    Why it works

    Have the calculator generate a one-page PDF with the buyer's inputs, the Verdantix method, and a site-by-site rollout plan with costs per camera, then email it and alert the account owner.

    The safety director needs a document the CFO accepts; giving them one turns a web visit into a funded project.

    Risks and how to handle them

    • Overpromising ROI

      Label outputs as estimates and show the method.

    Evidence

    • Your websitePricing: one annual subscription per connected camera covering every safety use case plus Chief (an AI copilot), Insights and Actions; Connect and EHS Suite are optional modules; Sentinel hardware is a custom quote (opex, capex or both); start with a free pilot. A Verdantix study on /roi-study models 129% ROI over three years, an 11-month break-even and $1M NPV, with rollout growing from 3 to 22 sites.Source
    • HiringPre-Sales Solutions Engineer (New York, up to 40% travel): "a key partner to account executives, driving the expansion of Intenseye's presence into Fortune 500 companies"; runs technical discovery, prospect-specific demos and proofs of concept, handles objections on integrations, APIs, data flows, cybersecurity and data privacy, and is asked to "help refine our Pre-Sales SE playbook".Source

This quarter 9

The core plays for the next three months.

  • 07

    The Implementation SE integrates cameras through Avigilon, Genetec and Milestone, but the site has no page for any of them. Plant IT teams ask first whether it will work with the video system they own.

    High impactMedium effort First result in 2 months Solutions Engineer

    First action

    Write the Genetec page from the most recent Genetec deployment.

    How to measure it

    Pilots from the compatibility check

    Now
    –
    Target
    10 a quarter
    By
    2 quarters

    Steps

    1. 1

      Document setups

      One per VMS.

      Solutions Engineer (Implementation) 2 weeks

    2. 2

      Write pages

      Setup, requirements, limits.

      Product Marketing Manager 1 week

    3. 3

      Build the check

      Short form with rules.

      Senior Software Engineer 2 weeks

    4. 4

      Route results

      Pass books a pilot; fail suggests Sentinel.

      Senior Software Engineer 1 week

    5. 5

      Ask VMS vendors for listings

      Partner directories.

      Solutions Engineer (Implementation) 1 month

    6. 6

      Measure

      Checks to pilots.

      Product Marketing Manager monthly

    First result
    2 months
    Cost
    $0
    Owner
    Solutions Engineer (Implementation)

    Smallest test

    Publish the Genetec page and send it to three prospects.

    Why it works

    Publish a page per VMS (setup, what is needed, known limits) and a simple compatibility check: camera models, resolution, VMS, network. A pass books a pilot.

    Running on the cameras customers already have is the main pitch; proving it per VMS removes the first IT objection.

    Risks and how to handle them

    • Claims of compatibility fail on site

      Mark tested versions only.

    Evidence

    • HiringSolutions Engineer (Implementation), New York: deploys Sentinel Hub edge devices across "Fortune 500 manufacturing and industrial facilities", integrates IP cameras with Avigilon, Genetec and Milestone video management systems, connects PLCs and SCADA over OPC UA, EtherNet/IP and Modbus, sets up outbound-only cloud connectivity, configures PPE, restricted-zone and lockout-tagout rules, and answers customer IT security questionnaires.Source
    • Your websitePricing: one annual subscription per connected camera covering every safety use case plus Chief (an AI copilot), Insights and Actions; Connect and EHS Suite are optional modules; Sentinel hardware is a custom quote (opex, capex or both); start with a free pilot. A Verdantix study on /roi-study models 129% ROI over three years, an 11-month break-even and $1M NPV, with rollout growing from 3 to 22 sites.Source
    • Your websitePartner program: three tracks (security integrators who install cameras, value-added resellers, referral and consulting partners). "You own the account and the install; we run the AI behind it." No partners are named.Source
  • 08

    Intenseye's partner program targets security integrators, resellers and consultants, but names no partners. Integrators who install Genetec and Milestone systems are already inside the plants Intenseye wants.

    High impactMedium effort First result in 2 quarters Principal Customer Success Ma…

    First action

    List ten integrators that list both a major VMS and manufacturing clients.

    How to measure it

    Pilots from partners

    Now
    –
    Target
    9
    By
    3 quarters

    Steps

    1. 1

      List integrators

      VMS certified, industrial clients.

      Principal Customer Success Manager 2 weeks

    2. 2

      Set terms

      Margin, installs, lead rules.

      CEO 2 weeks

    3. 3

      Certify installers

      Sentinel install training.

      Solutions Engineer (Implementation) 1 month

    4. 4

      Co-sell

      Three accounts per partner.

      Pre-Sales Solutions Engineer 1 quarter

    5. 5

      Name partners

      On the partner page.

      Product Marketing Manager 1 day

    6. 6

      Review

      Pilots and installs per partner.

      Principal Customer Success Manager quarterly

    First result
    2 quarters
    Cost
    Partner margins
    Owner
    Principal Customer Success Manager

    Smallest test

    Sign one integrator and co-sell one account.

    Why it works

    Recruit three US integrators that install cameras in manufacturing and distribution, certify their installers on Sentinel hardware, give them a margin on the subscription, and co-sell three accounts each.

    A small US team cannot walk every plant; integrators already have the relationships and the installers.

    Risks and how to handle them

    • Install quality varies

      Certification and a first-install check by Intenseye.

    Evidence

    • Your websitePartner program: three tracks (security integrators who install cameras, value-added resellers, referral and consulting partners). "You own the account and the install; we run the AI behind it." No partners are named.Source
    • HiringSolutions Engineer (Implementation), New York: deploys Sentinel Hub edge devices across "Fortune 500 manufacturing and industrial facilities", integrates IP cameras with Avigilon, Genetec and Milestone video management systems, connects PLCs and SCADA over OPC UA, EtherNet/IP and Modbus, sets up outbound-only cloud connectivity, configures PPE, restricted-zone and lockout-tagout rules, and answers customer IT security questionnaires.Source
    • Your websiteProduct range: nine Sentinel devices (dome, Hub, Hub Pro, Beacon, Thermal, Depth, Solar 4G kit, Speaker), software for ergonomics, Hard Stop (machine-stop integration, "~0.8s to a machine stop"), EHS Suite, Insights, Visual Analytics and Connect, plus Operations (pathway analysis, utilization, cycle time) and Quality (hygiene and handwashing, QA checks, cleanroom, cold chain, 5S) solutions.Source
  • 09

    The Verdantix model grows from 3 to 22 sites in three years, and pricing is per camera, so revenue grows with each site. The Forward Deployed Engineer is told to turn each install into something reusable.

    High impactMedium effort First result in 1 quarter Principal Customer Success Ma…

    First action

    List current single-site accounts and their first-site results.

    How to measure it

    Multi-site accounts

    Now
    –
    Target
    +30%
    By
    3 quarters

    Steps

    1. 1

      List accounts

      Single-site customers and results.

      Principal Customer Success Manager 1 week

    2. 2

      Template the install

      From FDE documentation.

      Forward Deployed Engineer 2 weeks

    3. 3

      Results review

      With corporate EHS at day 60.

      Principal Customer Success Manager per account

    4. 4

      Agree site two

      With a date and plan.

      Principal Customer Success Manager per account

    5. 5

      Install

      Fixed plan.

      Solutions Engineer (Implementation) per site

    6. 6

      Track

      Time to second site.

      Principal Customer Success Manager monthly

    First result
    1 quarter
    Cost
    $0
    Owner
    Principal Customer Success Manager

    Smallest test

    Run the review with three accounts this quarter.

    Why it works

    After each first site, the Principal CSM agrees a second site with the customer's corporate EHS team within 90 days, using the first site's results and the FDE's documented setup, with a fixed install plan.

    Expansion inside a company that has seen results is faster than any new logo.

    Risks and how to handle them

    • Weak first-site results

      Fix the first site before asking.

    Evidence

    • Your websitePricing: one annual subscription per connected camera covering every safety use case plus Chief (an AI copilot), Insights and Actions; Connect and EHS Suite are optional modules; Sentinel hardware is a custom quote (opex, capex or both); start with a free pilot. A Verdantix study on /roi-study models 129% ROI over three years, an 11-month break-even and $1M NPV, with rollout growing from 3 to 22 sites.Source
    • HiringForward Deployed Engineer (New York, up to 30% travel): gets edge AI running "in real factories and warehouses", builds and tunes on site, and turns field fixes into reusable modules. "There is no playbook. You will help write it and scale deployments across regions." Posted September 2025 and still open.Source
    • Your websiteTen case studies: one in the USA (an unnamed food and beverage company, "200x more hazards"), the rest in the UK (Coats, a textile maker), China (Swire Coca-Cola), Switzerland (Amcor), France (Nexans), Mexico, Japan and unnamed building materials and retail companies. The Forward Deployed Engineering page features CRH Americas Building Products, which has no case study.Source
  • 10

    Intenseye already presents Forward Deployed Engineering as a product page, and its FDE role has been open for over a year with "no playbook". Today on-site engineering is a cost of winning deals.

    High impactMedium effort First result in 1 quarter Forward Deployed Engineer

    First action

    Write the deliverables list from the CRH engagement.

    How to measure it

    FDE sprints sold

    Now
    –
    Target
    6 a quarter
    By
    2 quarters

    Steps

    1. 1

      Define deliverables

      From past engagements.

      Forward Deployed Engineer 1 week

    2. 2

      Set price and credit

      Fixed fee, credited on rollout.

      CEO 1 week

    3. 3

      Write the page

      Update the FDE product page.

      Product Marketing Manager 3 days

    4. 4

      Train sales

      When to offer it.

      Pre-Sales Solutions Engineer 1 hour

    5. 5

      Run the first sprints

      Measure against criteria.

      Forward Deployed Engineer 1 quarter

    6. 6

      Template

      Reusable modules from each sprint.

      Forward Deployed Engineer ongoing

    First result
    1 quarter
    Cost
    None
    Owner
    Forward Deployed Engineer

    Smallest test

    Offer a paid sprint in one deal with a hard-stop requirement.

    Why it works

    Package a two-week paid FDE sprint for complex high-risk areas (hard-stop logic, lockout-tagout, machine guarding): fixed price, deliverables, success criteria, credited against the subscription if the customer rolls out.

    Paid sprints filter serious buyers, fund the engineering time, and give the FDE a repeatable playbook.

    Risks and how to handle them

    • Buyers expect free pilots

      Keep the free camera pilot; charge only for complex areas.

    Evidence

    • Your websiteForward Deployed Engineering is sold as a service: engineers on site map the real workflow, connect to PLCs, configure hard-stop logic and hand over a documented system, "how we deliver when a standard deployment isn't enough".Source
    • HiringForward Deployed Engineer (New York, up to 30% travel): gets edge AI running "in real factories and warehouses", builds and tunes on site, and turns field fixes into reusable modules. "There is no playbook. You will help write it and scale deployments across regions." Posted September 2025 and still open.Source
    • Your websiteProduct range: nine Sentinel devices (dome, Hub, Hub Pro, Beacon, Thermal, Depth, Solar 4G kit, Speaker), software for ergonomics, Hard Stop (machine-stop integration, "~0.8s to a machine stop"), EHS Suite, Insights, Visual Analytics and Connect, plus Operations (pathway analysis, utilization, cycle time) and Quality (hygiene and handwashing, QA checks, cleanroom, cold chain, 5S) solutions.Source
  • 11

    Hard Stop connects detections to machine stops (about 0.8 seconds at a conveyor or auger) through PLCs, which the Implementation SE wires up. The people who approve that are controls and machine-safety engineers, not just EHS.

    Medium impactMedium effort First result in 2 months Product Marketing Manager

    First action

    Write the technical brief with the Implementation SE.

    How to measure it

    Opportunities including Hard Stop

    Now
    –
    Target
    8 a quarter
    By
    2 quarters

    Steps

    1. 1

      Write the brief

      Protocols, timing, limits.

      Solutions Engineer (Implementation) 2 weeks

    2. 2

      Review claims

      With a machine-safety expert.

      CEO 2 weeks

    3. 3

      Make a video

      A real stop at a conveyor.

      Product Marketing Manager 1 week

    4. 4

      Publish

      Page and PDF.

      Product Marketing Manager 1 week

    5. 5

      Events

      Automation and packaging shows.

      Product Marketing Manager per event

    6. 6

      Track

      Hard Stop in deals.

      Pre-Sales Solutions Engineer monthly

    First result
    2 months
    Cost
    $0
    Owner
    Product Marketing Manager

    Smallest test

    Send the brief to controls engineers at two current customers.

    Why it works

    Create content and a technical brief for controls engineers: how Hard Stop connects (OPC UA, EtherNet/IP, Modbus), how it fits alongside existing safety-rated guarding, test results, and limits. Present at automation events and to integrators.

    Winning controls engineers removes a veto and opens use cases with clear value.

    Risks and how to handle them

    • Mistaken for a safety-rated device

      Say clearly how it complements, not replaces, safety-rated controls.

    Evidence

    • Your websiteProduct range: nine Sentinel devices (dome, Hub, Hub Pro, Beacon, Thermal, Depth, Solar 4G kit, Speaker), software for ergonomics, Hard Stop (machine-stop integration, "~0.8s to a machine stop"), EHS Suite, Insights, Visual Analytics and Connect, plus Operations (pathway analysis, utilization, cycle time) and Quality (hygiene and handwashing, QA checks, cleanroom, cold chain, 5S) solutions.Source
    • HiringSolutions Engineer (Implementation), New York: deploys Sentinel Hub edge devices across "Fortune 500 manufacturing and industrial facilities", integrates IP cameras with Avigilon, Genetec and Milestone video management systems, connects PLCs and SCADA over OPC UA, EtherNet/IP and Modbus, sets up outbound-only cloud connectivity, configures PPE, restricted-zone and lockout-tagout rules, and answers customer IT security questionnaires.Source
    • programmable.infoIn the last year the site moved to Astro and dropped Webflow, HubSpot and Intercom; the headline changed from "Real-time safety management & SIF prevention" to "See the risks. Prevent the SIFs."; YouTube has 1.9 million views across 63 videos; 18 event pages including NSC Safety Congress, ASSP Safety 2026, AIHA Connect and MODEX 2026; not registered in SAM.gov.Source
  • 12

    Intenseye scores ergonomic risk from video, and strains and sprains are a large share of workplace injury claims. Insurers' loss-control teams advise the same plants on reducing claims.

    Medium impactMedium effort First result in 2 quarters Product Marketing Manager

    First action

    List three insurers or brokers with manufacturing loss-control programs.

    How to measure it

    Pilots referred by insurers

    Now
    –
    Target
    5
    By
    3 quarters

    Steps

    1. 1

      List partners

      Insurers and brokers.

      Product Marketing Manager 2 weeks

    2. 2

      Design the offer

      Ergonomics assessment.

      Principal Customer Success Manager 2 weeks

    3. 3

      Set data rules

      Anonymised, consented.

      CEO 2 weeks

    4. 4

      Pilot

      Three policyholders.

      Principal Customer Success Manager 1 quarter

    5. 5

      Report

      Results to loss control.

      Product Marketing Manager 1 month

    6. 6

      Scale

      Broader program if it works.

      CEO 1 quarter

    First result
    2 quarters
    Cost
    Pilot costs
    Owner
    Product Marketing Manager

    Smallest test

    Pitch one broker with a sample ergonomics report.

    Why it works

    Pilot with one insurer or broker: offer its policyholders an ergonomics assessment on their cameras, share anonymised results with the insurer's loss-control team, and explore premium credits or co-funding.

    An insurer recommendation reaches many plants and reframes Intenseye as a cost saver.

    Risks and how to handle them

    • Workers fear data reaching insurers

      Share only anonymised, aggregated results.

    Evidence

    • Your websiteProduct range: nine Sentinel devices (dome, Hub, Hub Pro, Beacon, Thermal, Depth, Solar 4G kit, Speaker), software for ergonomics, Hard Stop (machine-stop integration, "~0.8s to a machine stop"), EHS Suite, Insights, Visual Analytics and Connect, plus Operations (pathway analysis, utilization, cycle time) and Quality (hygiene and handwashing, QA checks, cleanroom, cold chain, 5S) solutions.Source
    • Your websitePricing: one annual subscription per connected camera covering every safety use case plus Chief (an AI copilot), Insights and Actions; Connect and EHS Suite are optional modules; Sentinel hardware is a custom quote (opex, capex or both); start with a free pilot. A Verdantix study on /roi-study models 129% ROI over three years, an 11-month break-even and $1M NPV, with rollout growing from 3 to 22 sites.Source
  • 13

    Intenseye now offers operations (pathway analysis, utilization, cycle time) and quality (hygiene, QA checks, cold chain) on the same cameras, but its proof and messaging are safety-first.

    Medium impactMedium effort First result in 1 quarter Product Marketing Manager

    First action

    Find one customer using operations detections.

    How to measure it

    Accounts using operations or quality

    Now
    –
    Target
    20%
    By
    3 quarters

    Steps

    1. 1

      Find stories

      Customers using ops or quality.

      Principal Customer Success Manager 2 weeks

    2. 2

      Write them

      One each.

      Product Marketing Manager 2 weeks

    3. 3

      Joint demo

      EHS and operations together.

      Pre-Sales Solutions Engineer 1 week

    4. 4

      Price add-ons

      Per camera.

      CEO 2 weeks

    5. 5

      Pitch existing accounts

      Plant managers.

      Principal Customer Success Manager ongoing

    6. 6

      Measure

      Adoption.

      Product Marketing Manager quarterly

    First result
    1 quarter
    Cost
    $0
    Owner
    Product Marketing Manager

    Smallest test

    Run the joint demo at one existing account.

    Why it works

    Build one operations story and one quality story from existing customers, run a joint EHS-plus-operations demo, and price the extra modules as an add-on per camera.

    Operations budgets are larger than safety budgets, and the same cameras can serve both.

    Risks and how to handle them

    • Diluted safety message

      Lead with safety, add operations as the second value.

    Evidence

    • Your websiteProduct range: nine Sentinel devices (dome, Hub, Hub Pro, Beacon, Thermal, Depth, Solar 4G kit, Speaker), software for ergonomics, Hard Stop (machine-stop integration, "~0.8s to a machine stop"), EHS Suite, Insights, Visual Analytics and Connect, plus Operations (pathway analysis, utilization, cycle time) and Quality (hygiene and handwashing, QA checks, cleanroom, cold chain, 5S) solutions.Source
    • Your websitePricing: one annual subscription per connected camera covering every safety use case plus Chief (an AI copilot), Insights and Actions; Connect and EHS Suite are optional modules; Sentinel hardware is a custom quote (opex, capex or both); start with a free pilot. A Verdantix study on /roi-study models 129% ROI over three years, an 11-month break-even and $1M NPV, with rollout growing from 3 to 22 sites.Source
  • 14

    Intenseye attends the big US safety and logistics shows. With a small US sales team, every meeting at a show matters.

    Medium impactMedium effort First result in 1 quarter Product Marketing Manager

    First action

    Get the attendee list for the next show and match it to target accounts.

    How to measure it

    Pre-booked meetings per show

    Now
    –
    Target
    15
    By
    2 quarters

    Steps

    1. 1

      Match attendees

      Against target accounts.

      Product Marketing Manager 2 days

    2. 2

      Send content

      Case study or brief.

      Pre-Sales Solutions Engineer 1 week

    3. 3

      Book slots

      Fixed times.

      Pre-Sales Solutions Engineer 1 week

    4. 4

      Run meetings

      With demos.

      Pre-Sales Solutions Engineer per show

    5. 5

      Follow up

      Site walk offers.

      Pre-Sales Solutions Engineer 1 week

    6. 6

      Score

      Cost per opportunity.

      Product Marketing Manager per show

    First result
    1 quarter
    Cost
    Event costs
    Owner
    Product Marketing Manager

    Smallest test

    Pre-book meetings for one show.

    Why it works

    For each show, target named accounts attending, send the union brief or a case study three weeks ahead, offer fixed meeting slots and a site walk afterwards, and measure meetings per show.

    Planned meetings with named accounts convert far better than booth traffic.

    Risks and how to handle them

    • No-shows

      Confirm the day before.

    Evidence

    • programmable.infoIn the last year the site moved to Astro and dropped Webflow, HubSpot and Intercom; the headline changed from "Real-time safety management & SIF prevention" to "See the risks. Prevent the SIFs."; YouTube has 1.9 million views across 63 videos; 18 event pages including NSC Safety Congress, ASSP Safety 2026, AIHA Connect and MODEX 2026; not registered in SAM.gov.Source
    • HiringPre-Sales Solutions Engineer (New York, up to 40% travel): "a key partner to account executives, driving the expansion of Intenseye's presence into Fortune 500 companies"; runs technical discovery, prospect-specific demos and proofs of concept, handles objections on integrations, APIs, data flows, cybersecurity and data privacy, and is asked to "help refine our Pre-Sales SE playbook".Source
    • Your websiteTen case studies: one in the USA (an unnamed food and beverage company, "200x more hazards"), the rest in the UK (Coats, a textile maker), China (Swire Coca-Cola), Switzerland (Amcor), France (Nexans), Mexico, Japan and unnamed building materials and retail companies. The Forward Deployed Engineering page features CRH Americas Building Products, which has no case study.Source
  • 15

    The detection library has six category pages for "50+" detections. Safety managers search for specific hazards ("forklift pedestrian detection", "lockout tagout monitoring").

    Medium impactMedium effort First result in 2 quarters Product Marketing Manager

    First action

    Write the forklift-pedestrian page with a clip.

    How to measure it

    Visits to detection pages

    Now
    –
    Target
    +150%
    By
    2 quarters

    Steps

    1. 1

      List detections

      All 50+.

      Product Marketing Manager 2 days

    2. 2

      Get clips

      Anonymised, approved.

      Solutions Engineer (Implementation) 1 month

    3. 3

      Write pages

      Batch of ten.

      Product Marketing Manager 1 month

    4. 4

      Publish

      With schema and links.

      Senior Software Engineer 1 week

    5. 5

      Link from industries

      Relevant detections.

      Product Marketing Manager 1 week

    6. 6

      Measure

      Visits and demos.

      Product Marketing Manager monthly

    First result
    2 quarters
    Cost
    $0
    Owner
    Product Marketing Manager

    Smallest test

    Publish five pages and compare traffic.

    Why it works

    Publish one page per detection: the hazard, how it is detected, a 15-second anonymised clip, typical results, and the cameras needed.

    Specific pages match real searches and give the Pre-Sales SE links for each use case.

    Risks and how to handle them

    • Video privacy

      Blurred, approved clips only.

    Evidence

    • Your websiterobots.txt opens with an internal note: "# intenseye.com robots - LAW §11: AI answer-engine crawlers are ALLOWED." The sitemap lists /sitemap-0.xml as if it were a page, and the detection library has six category pages for "50+" detections.Source
    • Your websiteProduct range: nine Sentinel devices (dome, Hub, Hub Pro, Beacon, Thermal, Depth, Solar 4G kit, Speaker), software for ergonomics, Hard Stop (machine-stop integration, "~0.8s to a machine stop"), EHS Suite, Insights, Visual Analytics and Connect, plus Operations (pathway analysis, utilization, cycle time) and Quality (hygiene and handwashing, QA checks, cleanroom, cold chain, 5S) solutions.Source
    • programmable.infoIn the last year the site moved to Astro and dropped Webflow, HubSpot and Intercom; the headline changed from "Real-time safety management & SIF prevention" to "See the risks. Prevent the SIFs."; YouTube has 1.9 million views across 63 videos; 18 event pages including NSC Safety Congress, ASSP Safety 2026, AIHA Connect and MODEX 2026; not registered in SAM.gov.Source

Big bets 3

Larger plays that can change the trajectory.

  • 16

    Intenseye's nine Sentinel devices include a Solar 4G kit, thermal and depth sensors. Plenty of high-risk areas (yards, loading docks, remote sites) have no usable cameras.

    High impactHigh effort First result in 3 quarters CEO

    First action

    List current customers with areas lacking cameras.

    How to measure it

    Contracts including Sentinel kits

    Now
    –
    Target
    25%
    By
    4 quarters

    Steps

    1. 1

      Define kits

      By environment.

      Solutions Engineer (Implementation) 1 month

    2. 2

      Price

      Monthly including hardware.

      CEO 1 month

    3. 3

      Track inventory

      Hardware logistics.

      People and Operations Associate ongoing

    4. 4

      Pilot

      Three sites.

      Solutions Engineer (Implementation) 1 quarter

    5. 5

      Launch

      Pages per kit.

      Product Marketing Manager 1 month

    6. 6

      Measure

      Attach rate.

      CEO quarterly

    First result
    3 quarters
    Cost
    Hardware financing
    Owner
    CEO

    Smallest test

    Deploy one yard kit at an existing customer.

    Why it works

    Package Sentinel kits by environment (yard, dock, cold store, remote site) with a monthly price including hardware, and target logistics, air cargo and building materials, where the industries pages already exist.

    It opens areas cameras cannot reach and makes hardware a recurring line.

    Risks and how to handle them

    • Hardware ties up cash

      Use financing or partners for inventory.

    Evidence

    • Your websiteProduct range: nine Sentinel devices (dome, Hub, Hub Pro, Beacon, Thermal, Depth, Solar 4G kit, Speaker), software for ergonomics, Hard Stop (machine-stop integration, "~0.8s to a machine stop"), EHS Suite, Insights, Visual Analytics and Connect, plus Operations (pathway analysis, utilization, cycle time) and Quality (hygiene and handwashing, QA checks, cleanroom, cold chain, 5S) solutions.Source
    • Your websitePricing: one annual subscription per connected camera covering every safety use case plus Chief (an AI copilot), Insights and Actions; Connect and EHS Suite are optional modules; Sentinel hardware is a custom quote (opex, capex or both); start with a free pilot. A Verdantix study on /roi-study models 129% ROI over three years, an 11-month break-even and $1M NPV, with rollout growing from 3 to 22 sites.Source
    • HiringSolutions Engineer (Implementation), New York: deploys Sentinel Hub edge devices across "Fortune 500 manufacturing and industrial facilities", integrates IP cameras with Avigilon, Genetec and Milestone video management systems, connects PLCs and SCADA over OPC UA, EtherNet/IP and Modbus, sets up outbound-only cloud connectivity, configures PPE, restricted-zone and lockout-tagout rules, and answers customer IT security questionnaires.Source
  • 17

    Intenseye processes 25 billion frames a day across 400+ facilities. Safety leaders lack leading indicators to compare against peers; most benchmarks use lagging injury rates.

    High impactHigh effort First result in 3 quarters Senior Software Engineer

    First action

    Compute three exposure measures for one industry.

    How to measure it

    Benchmark downloads

    Now
    –
    Target
    2,000
    By
    4 quarters

    Steps

    1. 1

      Define measures

      Exposure per camera-hour.

      Senior Software Engineer 1 month

    2. 2

      Set anonymisation

      Minimum sites per group.

      CEO 1 month

    3. 3

      Build data

      Pipelines.

      Senior Software Engineer 2 months

    4. 4

      Write the report

      Findings and method.

      Product Marketing Manager 1 month

    5. 5

      Launch

      Press and NSC.

      Product Marketing Manager 1 month

    6. 6

      Repeat yearly

      Trends.

      Senior Software Engineer yearly

    First result
    3 quarters
    Cost
    Engineering time
    Owner
    Senior Software Engineer

    Smallest test

    Publish one industry chart as a blog post.

    Why it works

    Publish a yearly benchmark: exposure rates by hazard type and industry (per camera-hour), how they change after deployment, with a strict anonymisation method.

    Original data earns press and gives every sales call a "how do you compare" opening.

    Risks and how to handle them

    • Customers object to data use

      Opt-in, aggregated only.

    Evidence

    • Your websiteAbout page: founded 2018; $4M seed (2020), $25M Series A (2021), $64M Series B (2024); 140+ people in New York, Berlin and Istanbul; "25 billion frames daily" across "45+ countries, 92 cities, and 400+ facilities". The job posts say 25+ countries.Source
    • Your websiteTen case studies: one in the USA (an unnamed food and beverage company, "200x more hazards"), the rest in the UK (Coats, a textile maker), China (Swire Coca-Cola), Switzerland (Amcor), France (Nexans), Mexico, Japan and unnamed building materials and retail companies. The Forward Deployed Engineering page features CRH Americas Building Products, which has no case study.Source
  • 18

    The Pre-Sales SE is hired to expand into Fortune 500 companies, many of which run dozens of plants with a corporate EHS function setting standards.

    High impactHigh effort First result in 4 quarters Pre Sales Solutions Engineer

    First action

    List accounts with one live site and a corporate EHS team.

    How to measure it

    Enterprise master agreements

    Now
    –
    Target
    5
    By
    4 quarters

    Steps

    1. 1

      List accounts

      With corporate EHS.

      Pre-Sales Solutions Engineer 2 weeks

    2. 2

      Cross-site results

      Report per account.

      Principal Customer Success Manager 1 month

    3. 3

      Design the agreement

      Pricing and schedule.

      CEO 1 month

    4. 4

      Pitch

      Corporate EHS meetings.

      Pre-Sales Solutions Engineer 2 quarters

    5. 5

      Plan rollout

      Install schedule.

      Solutions Engineer (Implementation) per deal

    6. 6

      Review

      Quarterly business reviews.

      Principal Customer Success Manager quarterly

    First result
    4 quarters
    Cost
    Sales time
    Owner
    Pre Sales Solutions Engineer

    Smallest test

    Pitch one corporate EHS leader with cross-site results.

    Why it works

    Target corporate EHS leaders at companies with one or more live sites, present cross-site results, and propose a master agreement with standard pricing and a rollout schedule.

    A corporate standard turns plant-by-plant selling into a schedule of installs.

    Risks and how to handle them

    • Plants resist corporate mandates

      Let plants choose timing within the agreement.

    Evidence

    • HiringPre-Sales Solutions Engineer (New York, up to 40% travel): "a key partner to account executives, driving the expansion of Intenseye's presence into Fortune 500 companies"; runs technical discovery, prospect-specific demos and proofs of concept, handles objections on integrations, APIs, data flows, cybersecurity and data privacy, and is asked to "help refine our Pre-Sales SE playbook".Source
    • Your websitePricing: one annual subscription per connected camera covering every safety use case plus Chief (an AI copilot), Insights and Actions; Connect and EHS Suite are optional modules; Sentinel hardware is a custom quote (opex, capex or both); start with a free pilot. A Verdantix study on /roi-study models 129% ROI over three years, an 11-month break-even and $1M NPV, with rollout growing from 3 to 22 sites.Source
    • Your websiteTen case studies: one in the USA (an unnamed food and beverage company, "200x more hazards"), the rest in the UK (Coats, a textile maker), China (Swire Coca-Cola), Switzerland (Amcor), France (Nexans), Mexico, Japan and unnamed building materials and retail companies. The Forward Deployed Engineering page features CRH Americas Building Products, which has no case study.Source

Wildcards 3

Unexpected experiments, each with a cheap way to test it.

  • 19

    Trust from workers decides adoption, and the union webinar is about exactly that. Usually only managers see the dashboards.

    Medium impactMedium effort First result in 1 quarter Principal Customer Success Ma…

    First action

    Pilot a crew summary at one customer with union input.

    How to measure it

    False-alarm reports and fixes by crews

    Now
    –
    Target
    50 a month per site
    By
    2 quarters

    Steps

    1. 1

      Design the view

      Area-level only.

      Senior Software Engineer 1 month

    2. 2

      Agree with the site

      Including union reps.

      Principal Customer Success Manager 1 month

    3. 3

      Pilot

      One site.

      Principal Customer Success Manager 1 quarter

    4. 4

      Collect feedback

      From crews.

      Principal Customer Success Manager monthly

    5. 5

      Iterate

      Improve.

      Senior Software Engineer monthly

    6. 6

      Add to the union kit

      As proof.

      Product Marketing Manager 1 week

    First result
    1 quarter
    Cost
    $0
    Owner
    Principal Customer Success Manager

    Smallest test

    Show a crew summary at one toolbox talk.

    Why it works

    Offer a simple shared screen or monthly crew summary showing hazards flagged and fixed in their area, never individuals, with a way to report a false alarm.

    Openness turns surveillance fears into shared safety work and gives crews a reason to fix hazards.

    Risks and how to handle them

    • Sites refuse to share data with crews

      Keep it optional.

    Evidence

    • Your websiteWebinar on October 19, 2026, "Making AI Safety Work for Labor Unions", with Kaiser Aluminum's VP of Safety and Health on "building trust, setting boundaries on data" in a unionized plant. The site's deployment page stresses edge processing and "no facial recognition".Source
    • Your websiteProduct range: nine Sentinel devices (dome, Hub, Hub Pro, Beacon, Thermal, Depth, Solar 4G kit, Speaker), software for ergonomics, Hard Stop (machine-stop integration, "~0.8s to a machine stop"), EHS Suite, Insights, Visual Analytics and Connect, plus Operations (pathway analysis, utilization, cycle time) and Quality (hygiene and handwashing, QA checks, cleanroom, cold chain, 5S) solutions.Source
  • 20

    Intenseye has run "Stay Safe with AI" sessions and podcast appearances (Women in Safety, Category Visionaries), and its YouTube channel has 1.9 million views. They are occasional.

    Medium impactLow effort First result in 1 quarter Product Marketing Manager

    First action

    Book three customer safety leaders.

    How to measure it

    Monthly viewers

    Now
    –
    Target
    5,000
    By
    3 quarters

    Steps

    1. 1

      Book guests

      Three customers.

      Product Marketing Manager 1 month

    2. 2

      Set the format

      30 minutes.

      Product Marketing Manager 1 week

    3. 3

      Record

      Monthly.

      Product Marketing Manager monthly

    4. 4

      Cut clips

      For LinkedIn and YouTube.

      Product Marketing Manager monthly

    5. 5

      Link stories

      Case studies.

      Product Marketing Manager monthly

    6. 6

      Measure

      Views and demos.

      Product Marketing Manager monthly

    First result
    1 quarter
    Cost
    Production costs
    Owner
    Product Marketing Manager

    Smallest test

    Record one episode with a customer.

    Why it works

    Run a monthly show with US safety leaders from customer plants, cut clips for LinkedIn and YouTube, and point every episode to a case study.

    Safety leaders trust peers, and regular content keeps Intenseye in view between shows.

    Risks and how to handle them

    • Guests cancel

      Keep two in reserve.

    Evidence

    • programmable.infoIn the last year the site moved to Astro and dropped Webflow, HubSpot and Intercom; the headline changed from "Real-time safety management & SIF prevention" to "See the risks. Prevent the SIFs."; YouTube has 1.9 million views across 63 videos; 18 event pages including NSC Safety Congress, ASSP Safety 2026, AIHA Connect and MODEX 2026; not registered in SAM.gov.Source
    • Your websiteTen case studies: one in the USA (an unnamed food and beverage company, "200x more hazards"), the rest in the UK (Coats, a textile maker), China (Swire Coca-Cola), Switzerland (Amcor), France (Nexans), Mexico, Japan and unnamed building materials and retail companies. The Forward Deployed Engineering page features CRH Americas Building Products, which has no case study.Source
  • 21

    Intenseye's quality detections cover hygiene and handwashing, cleanroom integrity and cold chain, and many of its customers are food and beverage companies. Those plants face customer and certification audits on exactly these points.

    Medium impactMedium effort First result in 2 quarters Product Marketing Manager

    First action

    Ask one food and beverage customer what their last audit asked for.

    How to measure it

    F&B accounts on quality module

    Now
    –
    Target
    10
    By
    3 quarters

    Steps

    1. 1

      Ask customers

      Audit requirements.

      Principal Customer Success Manager 2 weeks

    2. 2

      Design reports

      Audit format.

      Senior Software Engineer 1 month

    3. 3

      Package

      Offer and price.

      Product Marketing Manager 2 weeks

    4. 4

      Pilot

      Two plants.

      Principal Customer Success Manager 1 quarter

    5. 5

      Story

      Case study.

      Product Marketing Manager 1 month

    6. 6

      Scale

      F&B accounts.

      Pre-Sales Solutions Engineer ongoing

    First result
    2 quarters
    Cost
    $0
    Owner
    Product Marketing Manager

    Smallest test

    Pilot hygiene reporting at one customer plant.

    Why it works

    Package an "audit readiness" offer for food and beverage plants: continuous hygiene and handwashing evidence and cold-chain checks, with reports in the format auditors ask for.

    It gives the quality team a budget line and links to an existing customer base.

    Risks and how to handle them

    • Auditors don't accept it

      Position as evidence that supports, not replaces, audits.

    Evidence

    • Your websiteProduct range: nine Sentinel devices (dome, Hub, Hub Pro, Beacon, Thermal, Depth, Solar 4G kit, Speaker), software for ergonomics, Hard Stop (machine-stop integration, "~0.8s to a machine stop"), EHS Suite, Insights, Visual Analytics and Connect, plus Operations (pathway analysis, utilization, cycle time) and Quality (hygiene and handwashing, QA checks, cleanroom, cold chain, 5S) solutions.Source
    • Your websiteTen case studies: one in the USA (an unnamed food and beverage company, "200x more hazards"), the rest in the UK (Coats, a textile maker), China (Swire Coca-Cola), Switzerland (Amcor), France (Nexans), Mexico, Japan and unnamed building materials and retail companies. The Forward Deployed Engineering page features CRH Americas Building Products, which has no case study.Source

03

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  • Woolpert growth strategyA global architecture, engineering and geospatial firm with a digital division (Woolpert Digital Innovations, a Google Cloud Premier…21 growth ideas
  • Rentable growth strategySecurity deposit management for multifamily owners and property managers: collecting, holding, accounting for and returning deposits…21 growth ideas
  • Havenly growth strategyOnline and in-person interior design (one room per package) with 3D visualization and a free AI design assistant, as part of Havenly…22 growth ideas
  • Forbes growth strategyA global business media company: forbes.com journalism and contributors, franchise lists (Billionaires, Forbes 400, 30 Under 30 and about…22 growth ideas

See every playbook and website review

Independent research. Programmable wrote this playbook from public sources, as they stood on October 18, 2026, and cites them throughout. Intenseye did not commission, review or endorse it, and Programmable is not affiliated with Intenseye. Company and product names are trademarks of their owners, used only to identify them. The ideas are suggestions and opinion, not professional, legal or financial advice, and not statements about how Intenseye runs its business.

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30/60/90 roadmap

What to focus on in each month, and the ideas that carry it.

  1. Days 1 to 306 ideas

    Union kit, US case studies, one footprint figure, robots.txt, the security pack and the ROI PDF.

  2. Days 31 to 607 ideas

    VMS pages, integrator partners, second-site programme, paid FDE sprints, Hard Stop content, event meetings and detection pages.

  3. Days 61 to 908 ideas

    Insurers, operations and quality, Sentinel kits, the benchmark, corporate standards, the crew view, the series and food audits.

The research behind the plan

3 research areas, each summarised in a few lines. Open any of them for the full detail.

Customers

What customers say

Customers value runs on cameras they already have. The most cited problem: manual audits miss risks.

  • Real-time alerts on serious-injury precursors
  • Lagging indicators only
  • In their words: “SIF”

Market

Competitive landscape

4 competitors compared: Voxel, Protex AI, Visionify and EHS software suites.

  • Gap to exploit: Union-ready rollout
  • Voxel: Less hardware range
  • Protex AI: Smaller US presence

Hiring signals

All five open roles are in New York.

  • Pre-Sales Solutions Engineer (New York): Fortune 500 expansion with AEs; discovery, POCs, objections. Ideas 1, 5, 6, 18.
  • Solutions Engineer (Implementation): Sentinel, VMS and PLC integrations, IT security questionnaires. Ideas 5, 7, 8, 11.
  • Forward Deployed Engineer: On-site edge AI with "no playbook". Ideas 9, 10.

From the team that wrote this playbook

All products
  • ProgrammableAgencyWorking AI systems in days, not quarters (opens programmable.agency in a new tab)
  • ProgrammableInfoAn agent that finds, researches and asks first (opens programmable.info in a new tab)
  • ProgrammableDigitalScreenshots in, an animated product demo out (opens programmable.digital in a new tab)
  • ProgrammableWatchKnow the day a supplier falls out of compliance (opens programmable.watch in a new tab)
  • ProgrammableTalkGet registrants for your events, and know who’s coming (opens programmable.talk in a new tab)
  • ProgrammablePageText what you need, your customer gets a page that works (opens programmable.page in a new tab)
  • ProgrammableCommunityForums with labelled AI members, never empty (opens programmable.community in a new tab)
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