Inter&Co (Inter, US) growth playbook

Publish /us/mortgage in English, Portuguese and Spanish: who it is for (foreign nationals, Brazilians living in or investing in the US, second homes and rentals), the documents to prepare, a step-by-step timeline to closing (including remote closing), a short FAQ, and a lead form that routes to a Portuguese- or Spanish-speaking loan officer. Link it from the homepage product row and the app, and use it as the landing page for every mortgage campaign the new CRM analyst runs. Have compliance approve the copy and required disclosures before launch.

The product, the license and the Miami team already exist; a page turns existing demand from the Brazilian community into measurable applications and gives the CRM and paid campaigns a destination to test.

[ ] /us/mortgage, /us-pt/financiamento, /us-es/hipoteca
[ ] Who it is for: foreign nationals, US residents, investors
[ ] Documents to prepare, by borrower type
[ ] Timeline from application to closing, including remote closing
[ ] FAQ in plain language
[ ] Lead form routed by language
[ ] NMLS and required disclosures on each version
[ ] Linked from homepage, app and footer
[ ] hreflang between the three versions
[ ] Tracking by campaign source

• Compliance delays

  Start with a factual process page and add rate examples later.

• Leads beyond team capacity

  Show a booking calendar with real slots so demand matches staff.

• HiringContent & CRM Analyst II, US Growth Acquisition & Activation (Miami, posted September 21, 2026) joins the Global Growth team to design "CRM and content strategies for Marketplace and International Loans (Mortgage) products", running "email marketing, push notifications, WhatsApp, SMS, in-app messages, banners, landing pages" with A/B tests. A second Content & CRM Analyst II for US Growth Revenue & Recovery (Belo Horizonte, same date) has the same Marketplace and Mortgage scope.Source
• HiringMortgage Loan Processor III and Mortgage Closer I (Miami, posted October 5, 2026): clients are "many of them Brazilians and foreign nationals buying property in the U.S."; Portuguese and/or Spanish preferred; experience with "foreign national, non-QM or DSCR loans" and "remote closings and RONs" preferred.Source
• Your websiteinter.co/us homepage: title "Send Money Abroad & Invest in the U.S. | Inter Global Account"; ratings printed as "4,9 ★ on App Store 1,6M reviews" and "4,8 ★ on Play Store 4,78M reviews"; "over 45 million Inter customers"; sections for the free debit card, a wearables waitlist, Smart Credit, Inter Shop ("More than 100 stores with cashback") and the Global Account; every "Open your Global Account" button is an app-install link. Mortgages appear only in the footer disclosure: "Mortgage services are provided by Inter US Finance, LLC (NMLS ID #1161874)".Source
• Your websiteSitemap (1,416 URLs, checked October 21, 2026): 1,248 are Brazilian /pra-voce/ pages; the US has /us/, /us-pt/ and /us-es/ plus a handful under /en/us/ (advisors, new app, securities, Orlando City experience and loyalty) and /global-students/. There is no US page for mortgages, remittance corridors, the credit card or Inter Shop.Source
• Your websiteUnknown addresses on us.inter.co, such as us.inter.co/mortgage, answer with HTTP 200 and an "Oops... page not found!" page (a soft 404) that links only to Home, MLS - Orlando City, For Companies and Loop.Source
• News coverageCNN Brasil, March 5, 2026: Inter's US CMO says "Nosso cliente número um ... é o brasileiro"; Inter has clients in every US state and is the Brazilian bank brand Brazilians in the US search most; Hispanics are the second audience; US products include an international credit card, dollar investments, real estate financing and remittances; over 750,000 people attended the Inter&Co Stadium in Orlando in 2025.Source
• News coverageFebruary 2023: Inter acquired YellowFi, a Miami mortgage originator and fund manager, to give US clients more ways to save, transact and invest, including access to US real estate.Source

Add hreflang (en-US, pt-US, es-US and x-default) across the three US homepages and every future US page, set the right lang attribute on each, fix the blog to en-US, and publish a working blog sitemap. Check results in Search Console by country and language.

Language and country signals decide which version search shows; fixing them is a few lines of code and helps every US page that follows.

• Brazil pages still outrank

  Add a US banner on Brazil pages for US visitors (idea 21).

• Your website/us/, /us-pt/ and /us-es/ each declare their own canonical but no hreflang tags link them, and the pages carry no lang attribute. The English US blog (blog-us.inter.co) declares lang "pt-BR", and the sitemap its robots.txt points to returns a "Page not found" page marked noindex.Source
• Your websiteSitemap (1,416 URLs, checked October 21, 2026): 1,248 are Brazilian /pra-voce/ pages; the US has /us/, /us-pt/ and /us-es/ plus a handful under /en/us/ (advisors, new app, securities, Orlando City experience and loyalty) and /global-students/. There is no US page for mortgages, remittance corridors, the credit card or Inter Shop.Source
• News coverageCNN Brasil, March 5, 2026: Inter's US CMO says "Nosso cliente número um ... é o brasileiro"; Inter has clients in every US state and is the Brazilian bank brand Brazilians in the US search most; Hispanics are the second audience; US products include an international credit card, dollar investments, real estate financing and remittances; over 750,000 people attended the Inter&Co Stadium in Orlando in 2025.Source

Format numbers for US English (4.9, 1.6M), state the source ("Global ratings, App Store and Google Play"), and add a US-only proof point beside them, such as clients in every US state or a short quote from a US customer. Keep the Portuguese page in its own format.

Small credibility fixes on the first screen lift account starts, and they are free to make.

• Lower-looking US numbers

  Use the global numbers with a clear label.

• Your websiteinter.co/us homepage: title "Send Money Abroad & Invest in the U.S. | Inter Global Account"; ratings printed as "4,9 ★ on App Store 1,6M reviews" and "4,8 ★ on Play Store 4,78M reviews"; "over 45 million Inter customers"; sections for the free debit card, a wearables waitlist, Smart Credit, Inter Shop ("More than 100 stores with cashback") and the Global Account; every "Open your Global Account" button is an app-install link. Mortgages appear only in the footer disclosure: "Mortgage services are provided by Inter US Finance, LLC (NMLS ID #1161874)".Source
• News coverageCNN Brasil, March 5, 2026: Inter's US CMO says "Nosso cliente número um ... é o brasileiro"; Inter has clients in every US state and is the Brazilian bank brand Brazilians in the US search most; Hispanics are the second audience; US products include an international credit card, dollar investments, real estate financing and remittances; over 750,000 people attended the Inter&Co Stadium in Orlando in 2025.Source

Send a real 404 status for missing pages, add redirects for the paths people guess (mortgage, remittance, credit-card, inter-shop) to the right US page, and replace the error page links with the US products: Global Account, remittance, investing, mortgage and the app.

Clean status codes protect crawl budget and rankings, and a useful error page recovers visitors instead of losing them.

• Breaking old campaign links

  Redirect any path that had traffic before returning 404.

• Your websiteUnknown addresses on us.inter.co, such as us.inter.co/mortgage, answer with HTTP 200 and an "Oops... page not found!" page (a soft 404) that links only to Home, MLS - Orlando City, For Companies and Loop.Source
• Your websiteSitemap (1,416 URLs, checked October 21, 2026): 1,248 are Brazilian /pra-voce/ pages; the US has /us/, /us-pt/ and /us-es/ plus a handful under /en/us/ (advisors, new app, securities, Orlando City experience and loyalty) and /global-students/. There is no US page for mortgages, remittance corridors, the credit card or Inter Shop.Source

Set long cache lifetimes on static files, remove tags that no longer drive decisions, load marketing pixels after the first interaction, shrink the inline HTML (the footer disclosures can load separately), and size hero images for phones. Track field data monthly.

Speed is the cheapest conversion gain on a paid-traffic page, and Google uses field data in ranking.

• Losing tracking data

  Move tags server-side before removing them.

• Google PageSpeedinter.co/us on mobile: performance 29/100; in the lab test the main content takes 27.1s to appear (first paint 5.6s, 1.4s of blocking scripts) and the page downloads 9.7 MB, 4.9 MB of it from 22 third-party hosts; the HTML alone is about 885 KB. Real visitors fail Core Web Vitals (Chrome UX Report: LCP 3.4s, INP 489ms, CLS 0.11). Top fixes: cache lifetimes (about 5.4s) and unused JavaScript (about 4.9s).Source
• Your websiteinter.co/us homepage: title "Send Money Abroad & Invest in the U.S. | Inter Global Account"; ratings printed as "4,9 ★ on App Store 1,6M reviews" and "4,8 ★ on Play Store 4,78M reviews"; "over 45 million Inter customers"; sections for the free debit card, a wearables waitlist, Smart Credit, Inter Shop ("More than 100 stores with cashback") and the Global Account; every "Open your Global Account" button is an app-install link. Mortgages appear only in the footer disclosure: "Mortgage services are provided by Inter US Finance, LLC (NMLS ID #1161874)".Source

Give each product section its own deferred deep link (remittance, investing, credit, mortgage, Inter Shop), pass the choice through the install, and open the app on that product's onboarding after sign-up. Measure activation by entry product.

Visitors who see their reason for coming right after sign-up activate faster, and the data shows which products bring the best customers.

• Attribution loss through the store

  Use the existing install-link provider and check match rates.

• Your websiteinter.co/us homepage: title "Send Money Abroad & Invest in the U.S. | Inter Global Account"; ratings printed as "4,9 ★ on App Store 1,6M reviews" and "4,8 ★ on Play Store 4,78M reviews"; "over 45 million Inter customers"; sections for the free debit card, a wearables waitlist, Smart Credit, Inter Shop ("More than 100 stores with cashback") and the Global Account; every "Open your Global Account" button is an app-install link. Mortgages appear only in the footer disclosure: "Mortgage services are provided by Inter US Finance, LLC (NMLS ID #1161874)".Source
• HiringProduct Growth Specialist II (posted October 6, 2026) for activation and engagement in the app: the challenge is to get "milhões de clientes darem os primeiros passos no Inter e transformarem o app em parte do dia a dia", with event instrumentation in Amplitude, Mixpanel and Firebase and A/B tests with guardrails. A Product Growth Specialist I (September 15) supports the same team.Source
• HiringGrowth analytics hires: Data Analyst II, US Growth (funnel, cohort, LTV, churn and channel analysis; A/B tests with "uplift"), Data Scientist III, Growth / CRM (posted October 14, 2026: machine learning for "experiências hiperpersonalizadas", recommendation systems desirable) and a Data Engineer II for Lifecycle Analytics.Source

Build one page per top corridor (Brazil, Mexico, Colombia, Argentina, then others) with the fee and exchange rate shown live from the app, delivery times, payout options and a calculator, in the corridor's language. Link them from the homepage and the app.

Corridor searches are high intent, and live pricing lets Inter compete openly on price.

• Price comparisons go stale

  Show only Inter's own live price, never competitors' prices.

• HiringInternational build-out: an Operations Coordinator, Global Onboarding (October 19) for account opening in "US, Argentina, Brasil e os próximos go-lives"; a Products Analyst II, Global Cross Border for International Remittance "para mais de 60 países"; and a Commercial Manager, Inter Shop (October 14) to grow marketplace partnerships and GMV.Source
• Your websiteinter.co/us homepage: title "Send Money Abroad & Invest in the U.S. | Inter Global Account"; ratings printed as "4,9 ★ on App Store 1,6M reviews" and "4,8 ★ on Play Store 4,78M reviews"; "over 45 million Inter customers"; sections for the free debit card, a wearables waitlist, Smart Credit, Inter Shop ("More than 100 stores with cashback") and the Global Account; every "Open your Global Account" button is an app-install link. Mortgages appear only in the footer disclosure: "Mortgage services are provided by Inter US Finance, LLC (NMLS ID #1161874)".Source
• Your websiteSitemap (1,416 URLs, checked October 21, 2026): 1,248 are Brazilian /pra-voce/ pages; the US has /us/, /us-pt/ and /us-es/ plus a handful under /en/us/ (advisors, new app, securities, Orlando City experience and loyalty) and /global-students/. There is no US page for mortgages, remittance corridors, the credit card or Inter Shop.Source
• Competitor researchRivals' own homepages: Nomad, "Conta Internacional em Dólar e Euro" for Brazilians; Wise, "The international account | Money without borders" ("Banks charge a lot for overseas transfers. We don't."); Remitly, international financial services in the United States.See the research Source

When a lead submits the mortgage form, start a WhatsApp conversation in their language: confirm the purchase type and timeline, send the document checklist, and book a call with a loan officer. Hand qualified leads to processing with the answers attached.

Brazilians live on WhatsApp, and fast replies in the buyer's language keep leads warm until a loan officer calls.

• Over-messaging

  Stop after two unanswered messages.

• #1 Give the US mortgage a front door: landing pages in English, Portuguese and Spanish for Brazilians and foreign nationals buying in the US

• HiringContent & CRM Analyst II, US Growth Acquisition & Activation (Miami, posted September 21, 2026) joins the Global Growth team to design "CRM and content strategies for Marketplace and International Loans (Mortgage) products", running "email marketing, push notifications, WhatsApp, SMS, in-app messages, banners, landing pages" with A/B tests. A second Content & CRM Analyst II for US Growth Revenue & Recovery (Belo Horizonte, same date) has the same Marketplace and Mortgage scope.Source
• HiringMortgage Loan Processor III and Mortgage Closer I (Miami, posted October 5, 2026): clients are "many of them Brazilians and foreign nationals buying property in the U.S."; Portuguese and/or Spanish preferred; experience with "foreign national, non-QM or DSCR loans" and "remote closings and RONs" preferred.Source
• News coverageCNN Brasil, March 5, 2026: Inter's US CMO says "Nosso cliente número um ... é o brasileiro"; Inter has clients in every US state and is the Brazilian bank brand Brazilians in the US search most; Hispanics are the second audience; US products include an international credit card, dollar investments, real estate financing and remittances; over 750,000 people attended the Inter&Co Stadium in Orlando in 2025.Source

Find where US applicants drop (ID, address, SSN or ITIN, funding), then send a short sequence by push, email and WhatsApp that names the missing step and links straight back to it. Fix the top drop-off step in the product.

Recovered applicants already chose Inter; bringing back even a small share is cheaper than any new install.

• Compliance limits on reminders

  Review wording with compliance.

• HiringContent & CRM Analyst II, US Growth Acquisition & Activation (Miami, posted September 21, 2026) joins the Global Growth team to design "CRM and content strategies for Marketplace and International Loans (Mortgage) products", running "email marketing, push notifications, WhatsApp, SMS, in-app messages, banners, landing pages" with A/B tests. A second Content & CRM Analyst II for US Growth Revenue & Recovery (Belo Horizonte, same date) has the same Marketplace and Mortgage scope.Source
• HiringInternational build-out: an Operations Coordinator, Global Onboarding (October 19) for account opening in "US, Argentina, Brasil e os próximos go-lives"; a Products Analyst II, Global Cross Border for International Remittance "para mais de 60 países"; and a Commercial Manager, Inter Shop (October 14) to grow marketplace partnerships and GMV.Source
• HiringGrowth analytics hires: Data Analyst II, US Growth (funnel, cohort, LTV, churn and channel analysis; A/B tests with "uplift"), Data Scientist III, Growth / CRM (posted October 14, 2026: machine learning for "experiências hiperpersonalizadas", recommendation systems desirable) and a Data Engineer II for Lifecycle Analytics.Source

Use cohort data to find the three early actions most linked to 90-day retention, make them the onboarding checklist, reward completion, and report the share of new customers who complete all three in their first two weeks.

A clear activation definition focuses every team, from CRM to product, on the same few actions.

• Correlation, not cause

  Confirm with a holdout test.

• HiringProduct Growth Specialist II (posted October 6, 2026) for activation and engagement in the app: the challenge is to get "milhões de clientes darem os primeiros passos no Inter e transformarem o app em parte do dia a dia", with event instrumentation in Amplitude, Mixpanel and Firebase and A/B tests with guardrails. A Product Growth Specialist I (September 15) supports the same team.Source
• HiringGrowth analytics hires: Data Analyst II, US Growth (funnel, cohort, LTV, churn and channel analysis; A/B tests with "uplift"), Data Scientist III, Growth / CRM (posted October 14, 2026: machine learning for "experiências hiperpersonalizadas", recommendation systems desirable) and a Data Engineer II for Lifecycle Analytics.Source

Find the merchants US customers spend with most by card data, sign the top 20 that are missing, and publish a US Inter Shop page in three languages with the best offers. Promote offers before peak seasons such as holidays and summer travel.

Cashback at stores people already use makes Inter the card in the wallet, which drives daily use.

• Small merchant volume

  Start with chains and outlets.

• HiringInternational build-out: an Operations Coordinator, Global Onboarding (October 19) for account opening in "US, Argentina, Brasil e os próximos go-lives"; a Products Analyst II, Global Cross Border for International Remittance "para mais de 60 países"; and a Commercial Manager, Inter Shop (October 14) to grow marketplace partnerships and GMV.Source
• Your websiteinter.co/us homepage: title "Send Money Abroad & Invest in the U.S. | Inter Global Account"; ratings printed as "4,9 ★ on App Store 1,6M reviews" and "4,8 ★ on Play Store 4,78M reviews"; "over 45 million Inter customers"; sections for the free debit card, a wearables waitlist, Smart Credit, Inter Shop ("More than 100 stores with cashback") and the Global Account; every "Open your Global Account" button is an app-install link. Mortgages appear only in the footer disclosure: "Mortgage services are provided by Inter US Finance, LLC (NMLS ID #1161874)".Source
• News coverageCNN Brasil, March 5, 2026: Inter's US CMO says "Nosso cliente número um ... é o brasileiro"; Inter has clients in every US state and is the Brazilian bank brand Brazilians in the US search most; Hispanics are the second audience; US products include an international credit card, dollar investments, real estate financing and remittances; over 750,000 people attended the Inter&Co Stadium in Orlando in 2025.Source

Put a QR code on screens and concessions that opens a match-day sign-up with a concrete benefit (cashback on stadium purchases or a fan perk via Loop), tracked per match. Follow up with Loop members who have not opened an account.

Fans in the stadium are a captive, local audience; a tracked offer tells Inter what the sponsorship really returns.

• Low scan rates

  Test the offer on the big screen at half time.

• News coverageCNN Brasil, March 5, 2026: Inter's US CMO says "Nosso cliente número um ... é o brasileiro"; Inter has clients in every US state and is the Brazilian bank brand Brazilians in the US search most; Hispanics are the second audience; US products include an international credit card, dollar investments, real estate financing and remittances; over 750,000 people attended the Inter&Co Stadium in Orlando in 2025.Source
• Your websiteSponsorship and community pages in the sitemap: /en/nycfc-match/, /en/trade-marketing-orlando-city/, /tardezinha-miami/, the Orlando City experience and the "Loop" loyalty program for Orlando SC fans.Source
• Your websiteinter.co/us homepage: title "Send Money Abroad & Invest in the U.S. | Inter Global Account"; ratings printed as "4,9 ★ on App Store 1,6M reviews" and "4,8 ★ on Play Store 4,78M reviews"; "over 45 million Inter customers"; sections for the free debit card, a wearables waitlist, Smart Credit, Inter Shop ("More than 100 stores with cashback") and the Global Account; every "Open your Global Account" button is an app-install link. Mortgages appear only in the footer disclosure: "Mortgage services are provided by Inter US Finance, LLC (NMLS ID #1161874)".Source

Add pre-arrival content (open the account in Brazil, card delivered, receive money from family), partner with exchange agencies and university Brazilian student associations, and run it before the August and January intakes.

Students become long-term customers and bring their families' remittances with them.

• Seasonal demand

  Plan around the two intakes.

• Your websiteSitemap (1,416 URLs, checked October 21, 2026): 1,248 are Brazilian /pra-voce/ pages; the US has /us/, /us-pt/ and /us-es/ plus a handful under /en/us/ (advisors, new app, securities, Orlando City experience and loyalty) and /global-students/. There is no US page for mortgages, remittance corridors, the credit card or Inter Shop.Source
• HiringInternational build-out: an Operations Coordinator, Global Onboarding (October 19) for account opening in "US, Argentina, Brasil e os próximos go-lives"; a Products Analyst II, Global Cross Border for International Remittance "para mais de 60 países"; and a Commercial Manager, Inter Shop (October 14) to grow marketplace partnerships and GMV.Source

Build Spanish pages for remittances to the top Latin American corridors, the Global Account and the credit card, run Spanish search and social ads, and staff Spanish support hours. Report Spanish-speaking acquisition separately.

A clearly served second audience doubles the market for the same product.

• Spreading too thin

  Start with remittances, the most searched product.

• #7 Publish US remittance pages for each top corridor: Brazil, then Latin America

• News coverageCNN Brasil, March 5, 2026: Inter's US CMO says "Nosso cliente número um ... é o brasileiro"; Inter has clients in every US state and is the Brazilian bank brand Brazilians in the US search most; Hispanics are the second audience; US products include an international credit card, dollar investments, real estate financing and remittances; over 750,000 people attended the Inter&Co Stadium in Orlando in 2025.Source
• Your website/us/, /us-pt/ and /us-es/ each declare their own canonical but no hreflang tags link them, and the pages carry no lang attribute. The English US blog (blog-us.inter.co) declares lang "pt-BR", and the sitemap its robots.txt points to returns a "Page not found" page marked noindex.Source
• HiringInternational build-out: an Operations Coordinator, Global Onboarding (October 19) for account opening in "US, Argentina, Brasil e os próximos go-lives"; a Products Analyst II, Global Cross Border for International Remittance "para mais de 60 países"; and a Commercial Manager, Inter Shop (October 14) to grow marketplace partnerships and GMV.Source

Build uplift models for the main US campaigns (first deposit, first transfer, card use), send only to customers with positive predicted uplift, and keep a permanent holdout to prove the gain.

Fewer, better-targeted messages raise results and lower opt-outs at the same time.

• Small US base

  Pool data across similar campaigns.

• HiringGrowth analytics hires: Data Analyst II, US Growth (funnel, cohort, LTV, churn and channel analysis; A/B tests with "uplift"), Data Scientist III, Growth / CRM (posted October 14, 2026: machine learning for "experiências hiperpersonalizadas", recommendation systems desirable) and a Data Engineer II for Lifecycle Analytics.Source
• HiringContent & CRM Analyst II, US Growth Acquisition & Activation (Miami, posted September 21, 2026) joins the Global Growth team to design "CRM and content strategies for Marketplace and International Loans (Mortgage) products", running "email marketing, push notifications, WhatsApp, SMS, in-app messages, banners, landing pages" with A/B tests. A second Content & CRM Analyst II for US Growth Revenue & Recovery (Belo Horizonte, same date) has the same Marketplace and Mortgage scope.Source

Test a family bundle: a parent's Global Account with linked teen cards that relatives in Brazil can top up through Inter's remittance, with spending controls and alerts. Pilot it with existing customers who already send money to family members.

Families are sticky, and cross-border top-ups add remittance volume.

• Regulation for minors

  Start where eligibility is clear.

• HiringGrowth Specialist I (posted October 7, 2026) leads the growth agenda for the under-18 account; a Technology Coordinator, Lifecycle (October 19) leads acquisition, activation, retention and revenue for segmented accounts and "Kids & Teen", aiming to raise principality, cut churn and lift ARPAC.Source
• HiringInternational build-out: an Operations Coordinator, Global Onboarding (October 19) for account opening in "US, Argentina, Brasil e os próximos go-lives"; a Products Analyst II, Global Cross Border for International Remittance "para mais de 60 países"; and a Commercial Manager, Inter Shop (October 14) to grow marketplace partnerships and GMV.Source
• News coverageCNN Brasil, March 5, 2026: Inter's US CMO says "Nosso cliente número um ... é o brasileiro"; Inter has clients in every US state and is the Brazilian bank brand Brazilians in the US search most; Hispanics are the second audience; US products include an international credit card, dollar investments, real estate financing and remittances; over 750,000 people attended the Inter&Co Stadium in Orlando in 2025.Source

Sign 30 Portuguese-speaking agents and builders in Orlando and Miami to a referral program (where permitted, a co-branded guide and fast pre-approval for their buyers), give them a tracked link to the mortgage page, and report status to them.

Agents decide who their buyers call first; a fast, Portuguese-speaking lender is a reason to send them to Inter.

• Regulatory limits on referral payments

  Offer co-marketing and service, not fees, unless approved.

• #1 Give the US mortgage a front door: landing pages in English, Portuguese and Spanish for Brazilians and foreign nationals buying in the US

• HiringMortgage Loan Processor III and Mortgage Closer I (Miami, posted October 5, 2026): clients are "many of them Brazilians and foreign nationals buying property in the U.S."; Portuguese and/or Spanish preferred; experience with "foreign national, non-QM or DSCR loans" and "remote closings and RONs" preferred.Source
• News coverageCNN Brasil, March 5, 2026: Inter's US CMO says "Nosso cliente número um ... é o brasileiro"; Inter has clients in every US state and is the Brazilian bank brand Brazilians in the US search most; Hispanics are the second audience; US products include an international credit card, dollar investments, real estate financing and remittances; over 750,000 people attended the Inter&Co Stadium in Orlando in 2025.Source
• News coverageFebruary 2023: Inter acquired YellowFi, a Miami mortgage originator and fund manager, to give US clients more ways to save, transact and invest, including access to US real estate.Source

Write a short page that explains, in plain English, Portuguese and Spanish, which entity provides each product, how deposits are held, and where to find licenses, with a diagram. Link it from the homepage trust section and the sign-up flow. Have legal approve every sentence.

Clear answers to "is my money safe?" remove a quiet barrier to opening and funding accounts.

• Oversimplifying legal facts

  Legal signs off and the page links to full disclosures.

• Your websiteinter.co/us homepage: title "Send Money Abroad & Invest in the U.S. | Inter Global Account"; ratings printed as "4,9 ★ on App Store 1,6M reviews" and "4,8 ★ on Play Store 4,78M reviews"; "over 45 million Inter customers"; sections for the free debit card, a wearables waitlist, Smart Credit, Inter Shop ("More than 100 stores with cashback") and the Global Account; every "Open your Global Account" button is an app-install link. Mortgages appear only in the footer disclosure: "Mortgage services are provided by Inter US Finance, LLC (NMLS ID #1161874)".Source
• News coverageJune 8, 2026: the Florida Office of Financial Regulation and the Federal Reserve authorized the Inter US Branch in Miami, a hub for international operations and cross-border clients; Inter reports more than 44 million clients worldwide.Source

Build one journey: a calculator in reais and dollars, a document checklist, transfer of the down payment with a locked rate, mortgage application, closing and an account for rent and bills afterwards. Market it in Portuguese in Brazil and the US.

Bundling makes Inter the obvious choice for a high-value decision and keeps the customer for years after closing.

• Long sales cycle

  Nurture with content and the WhatsApp flow.

• #1 Give the US mortgage a front door: landing pages in English, Portuguese and Spanish for Brazilians and foreign nationals buying in the US
• #7 Publish US remittance pages for each top corridor: Brazil, then Latin America

• HiringMortgage Loan Processor III and Mortgage Closer I (Miami, posted October 5, 2026): clients are "many of them Brazilians and foreign nationals buying property in the U.S."; Portuguese and/or Spanish preferred; experience with "foreign national, non-QM or DSCR loans" and "remote closings and RONs" preferred.Source
• HiringInternational build-out: an Operations Coordinator, Global Onboarding (October 19) for account opening in "US, Argentina, Brasil e os próximos go-lives"; a Products Analyst II, Global Cross Border for International Remittance "para mais de 60 países"; and a Commercial Manager, Inter Shop (October 14) to grow marketplace partnerships and GMV.Source
• News coverageJune 8, 2026: the Florida Office of Financial Regulation and the Federal Reserve authorized the Inter US Branch in Miami, a hub for international operations and cross-border clients; Inter reports more than 44 million clients worldwide.Source
• News coverageFebruary 2023: Inter acquired YellowFi, a Miami mortgage originator and fund manager, to give US clients more ways to save, transact and invest, including access to US real estate.Source
• News coverageCNN Brasil, March 5, 2026: Inter's US CMO says "Nosso cliente número um ... é o brasileiro"; Inter has clients in every US state and is the Brazilian bank brand Brazilians in the US search most; Hispanics are the second audience; US products include an international credit card, dollar investments, real estate financing and remittances; over 750,000 people attended the Inter&Co Stadium in Orlando in 2025.Source

Publish a yearly report with aggregated, anonymized findings: where Brazilians live and move, transfer sizes and corridors, savings in dollars, top spending categories. Launch it with Brazilian and US press and community media.

Original data earns coverage, links and AI citations, and keeps Inter in the community's conversation.

• Privacy

  Aggregate and suppress small cells.

• News coverageCNN Brasil, March 5, 2026: Inter's US CMO says "Nosso cliente número um ... é o brasileiro"; Inter has clients in every US state and is the Brazilian bank brand Brazilians in the US search most; Hispanics are the second audience; US products include an international credit card, dollar investments, real estate financing and remittances; over 750,000 people attended the Inter&Co Stadium in Orlando in 2025.Source
• HiringGrowth analytics hires: Data Analyst II, US Growth (funnel, cohort, LTV, churn and channel analysis; A/B tests with "uplift"), Data Scientist III, Growth / CRM (posted October 14, 2026: machine learning for "experiências hiperpersonalizadas", recommendation systems desirable) and a Data Engineer II for Lifecycle Analytics.Source
• HiringInternational build-out: an Operations Coordinator, Global Onboarding (October 19) for account opening in "US, Argentina, Brasil e os próximos go-lives"; a Products Analyst II, Global Cross Border for International Remittance "para mais de 60 países"; and a Commercial Manager, Inter Shop (October 14) to grow marketplace partnerships and GMV.Source

Detect visitors in the US on Brazilian pages and show a small banner in Portuguese: "Mora nos EUA? Conheça a Conta Global" linking to /us-pt/. Track clicks and sign-ups.

It turns existing traffic into US sign-ups without any new spend.

• Annoying Brazilian customers on trips

  Show it once and let them dismiss it.

• Your websiteSitemap (1,416 URLs, checked October 21, 2026): 1,248 are Brazilian /pra-voce/ pages; the US has /us/, /us-pt/ and /us-es/ plus a handful under /en/us/ (advisors, new app, securities, Orlando City experience and loyalty) and /global-students/. There is no US page for mortgages, remittance corridors, the credit card or Inter Shop.Source
• News coverageCNN Brasil, March 5, 2026: Inter's US CMO says "Nosso cliente número um ... é o brasileiro"; Inter has clients in every US state and is the Brazilian bank brand Brazilians in the US search most; Hispanics are the second audience; US products include an international credit card, dollar investments, real estate financing and remittances; over 750,000 people attended the Inter&Co Stadium in Orlando in 2025.Source
• Your website/us/, /us-pt/ and /us-es/ each declare their own canonical but no hreflang tags link them, and the pages carry no lang attribute. The English US blog (blog-us.inter.co) declares lang "pt-BR", and the sitemap its robots.txt points to returns a "Page not found" page marked noindex.Source

Email the waitlist a short survey (which device, which use), offer early access to the most engaged, and invite those without an account to open one first. Use the answers to size the launch.

It turns a passive list into accounts and product decisions.

• Raising expectations too early

  Give an honest timeline.

• Your websiteinter.co/us homepage: title "Send Money Abroad & Invest in the U.S. | Inter Global Account"; ratings printed as "4,9 ★ on App Store 1,6M reviews" and "4,8 ★ on Play Store 4,78M reviews"; "over 45 million Inter customers"; sections for the free debit card, a wearables waitlist, Smart Credit, Inter Shop ("More than 100 stores with cashback") and the Global Account; every "Open your Global Account" button is an app-install link. Mortgages appear only in the footer disclosure: "Mortgage services are provided by Inter US Finance, LLC (NMLS ID #1161874)".Source
• HiringProduct Growth Specialist II (posted October 6, 2026) for activation and engagement in the app: the challenge is to get "milhões de clientes darem os primeiros passos no Inter e transformarem o app em parte do dia a dia", with event instrumentation in Amplitude, Mixpanel and Firebase and A/B tests with guardrails. A Product Growth Specialist I (September 15) supports the same team.Source