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  • Start here
  • Idea portfolio
  • Effort vs impact
  • This week · 5
  • This quarter · 9
  • Big bets · 3
  • Wildcards · 4
Generated Oct 23, 2026
  1. Programmable
  2. Playbooks
  3. LiveScore Group
LiveScore Group logo

growth playbook · Oct 23, 2026

livescoregroup.com (opens in a new tab)

LiveScore Group growth playbook

Diagnosis

This playbook covers LiveScore Group's media business and corporate site only. The group is hiring for media growth: two advertising operations roles, a senior acquisition marketer for app downloads, a senior social editor, its first user researcher and data engineers for one data model.

Its corporate site has not kept pace: advertiser case studies and research stop in 2024, there is no 2026 World Cup report, the homepage shows January 2024 headcount, jobs are invisible to search and the site is slow for real visitors.

The playbook refreshes the advertiser proof first, then builds localised store pages, win-back messaging, long-form YouTube, a self-serve OnTarget planner, campaign reports and a fan pulse, with a joined audience data model, women's football and free games as bigger bets.

Growth Score

6/10

Biggest Opportunity

Turn LiveScore's own fan data into current advertiser proof: a 2026 World Cup report, fresh OnTarget case studies and a self-serve planner.

Biggest Risk

Football apps such as FotMob, OneFootball and Sofascore compete for the same fans and ad budgets, and stale advertiser proof makes it easy for planners to choose them.

01

Start here

The three moves to make first. Each one is written up in full below.

  1. 1

    Advertisers' proof stops in 2024: publish a 2026 World Cup fan report and fresh OnTarget case studies for the campaigns the new ad ops team will run

    Pull the World Cup 2026 app usage numbers and pick two 2025-26 campaigns for case studies.

    High impact First result in 1 month
  2. 2

    Update the homepage numbers: 544 employees in January 2024 and "7 offices" next to six

    Confirm current headcount and offices.

    Medium impact First result in 1 week
  3. 3

    Put the TNT Sports results in front of the form, not behind it

    Publish the full TNT Sports case study page.

    High impact First result in 2 weeks

02

Your idea portfolio

21 ideas, grouped by when to run them. Open any idea for how to run it: the steps, who to approach, copy you can use, and how to measure it.

  • 7 ideas are marked Unexpected: plays you are unlikely to have tried.

Every idea placed by the effort it takes against the impact it could have. Quick wins sit top left; select a number to open that idea. The filters below narrow the list by status, timing, category and what Programmable can build.

Effort vs impactEach number is an idea. Select one to open it.
Impact →
Quick wins · 1Big bets · 10Fill-ins · 6Reconsider · 4
Effort →

Showing 21 of 21 ideas

This week 5

Quick wins with a clear first action.

  • 01

    LiveScore Group is hiring two advertising operations people this month to deliver more display, video and mobile campaigns for clients. But the evidence a media buyer sees on livescoregroup.com is two years old: the newest of four case studies dates from September 2024, the newest research report from October 2024, the Audience & Data page from June 2024, and the last fan-consumption report covers the 2022 men's World Cup. The 2026 World Cup, the biggest football audience moment since, has no report at all, and the Advertise page offers only a contact form.

    High impactMedium effort First result in 1 month Head of Advertising Sales

    First action

    Pull the World Cup 2026 app usage numbers and pick two 2025-26 campaigns for case studies.

    How to measure it

    Qualified advertiser enquiries

    Now
    –
    Target
    +50%
    By
    1 quarter

    Steps

    1. 1

      Pull the data

      World Cup 2026 sessions, follows, audio and video use by market.

      Lead Data Engineer 1 week

    2. 2

      Add fan voice

      In-app one-question snapshots on viewing habits.

      Media Insights Manager 1 week

    3. 3

      Write the report

      Charts and five takeaways for planners.

      Media Insights Manager 2 weeks

    4. 4

      Two case studies

      2025-26 OnTarget campaigns with results.

      Head of Advertising Sales 2 weeks

    5. 5

      Refresh audience page

      Current UK and global users.

      Web Manager 2 days

    6. 6

      Media kit

      Formats, segments, specs, contacts.

      Advertising Operations Specialist 1 week

    7. 7

      Agency briefing

      Launch session and follow-ups.

      Head of Advertising Sales 1 week

    First result
    1 month
    Cost
    Staff time and design
    Owner
    Head of Advertising Sales

    Smallest test

    Publish one chart on World Cup app usage with a link to the media kit this week.

    Why it works

    Publish a "2026 World Cup fan consumption" report from LiveScore's own app data and in-app snapshots (when fans opened the app, what they followed, second-screen viewing, audio commentary use, by market), launch it to agencies with a briefing session, and add two new OnTarget case studies from 2025-26 campaigns with their numbers. Refresh the Audience page with current UK and global users, and add a downloadable media kit with formats, audience segments and specs so the ad ops team can point planners to one up-to-date source.

    Agencies plan 2027 budgets on recent evidence; a current tournament report and fresh results put LiveScore on the plan and give the new ad ops hires more campaigns to run.

    Ready to use

    ChecklistAdvertiser proof refresh

    [ ] 2026 World Cup fan consumption report
    [ ] Two 2025-26 OnTarget case studies with numbers
    [ ] Audience page with current users by market
    [ ] Downloadable media kit (formats, segments, specs)
    [ ] Dates on every report and case study
    [ ] Agency briefing invite list
    [ ] Enquiry form asks budget and timing

    Risks and how to handle them

    • Data sensitivity

      Publish aggregated figures only.

    • Report reads as old news

      Frame it as planning data for the next tournaments.

    Evidence

    • HiringTwo advertising operations roles in Soho, London: an Ad Operations Executive (posted October 6, 2026) and an Advertising Operations Specialist (posted October 20, 2026), each "responsible for the end-to-end management and optimisation of digital advertising campaigns", setting up campaigns "using Google Ad Manager (GAM) across display, video, and mobile formats", troubleshooting ad tags, reporting KPIs and "achieving client goals".Source
    • Your websiteSitemaps (checked October 22, 2026): the four advertiser case studies are dated December 2023 to September 2024 (newest: "Mystery Football", September 18, 2024); the six research reports run from the "2022 Mens World Cup Fan Consumption Report" to the "G.O.A.T Index 2.0" (October 16, 2024), with nothing on the 2026 men's World Cup; the Audience & Data page was last updated June 11, 2024 and the Advertise page October 31, 2024.Source
    • Your websiteAudience & Data page: LiveScore OnTarget, a first-party "audience data platform" for advertisers with in-app "one-question snapshots" and "brand lift studies"; the TNT Sports case: "LiveScore has over 2.4m monthly users in the UK and we know that over 97% of them watch football at least weekly", with a "59% increase in campaign CTR and a 16% increase in viewability"; the full case study is behind a contact form.Source
    • Your websiteDigital Solutions page: IAB ad units, rich media ("countdown timers, polls, shoppable, gamification"), pre-roll video, "in-app live audio commentary sponsorships", branded content to "our 10+ million social media followers", native placements "across specific line-up pages & competitions", and the "IAB UK Gold Standard Certificate". The Advertise page is a contact form only, with no media kit, rate card or audience figures to download.Source
    • Your websiteMedia milestones on the site: LiveScore's 25-year anniversary, free-to-air Champions League coverage in Ireland, FIFA Club World Cup 2023 rights in Ireland, a live streaming service, the free-to-play games LiveScore 6 and "Build Up", the G.O.A.T Index, women's football fandom reports for 2023 and 2024-25, and a signing of former striker Dimitar Berbatov as an ambassador.Source
  • 02

    The homepage still shows "544 Employees January 2024", says "7 Offices Worldwide" beside six office cards, and its milestones stop in 2024. Advertisers, candidates and journalists all start here.

    Medium impactLow effort First result in 1 week Web Manager

    First action

    Confirm current headcount and offices.

    How to measure it

    Pages updated

    Now
    –
    Target
    100%
    By
    2 weeks

    Steps

    1. 1

      Confirm figures

      Users, staff, offices.

      Head of Communications 1 day

    2. 2

      Edit homepage

      Stats block.

      Web Manager 1 day

    3. 3

      Add milestones

      2025 and 2026.

      Head of Communications 1 day

    4. 4

      Check about pages

      Same numbers.

      Web Manager 1 day

    5. 5

      Press boilerplate

      Same numbers.

      Head of Communications 1 day

    6. 6

      Review

      Quarterly.

      Head of Communications quarterly

    First result
    1 week
    Cost
    $0
    Owner
    Web Manager

    Smallest test

    Fix the employee figure today.

    Why it works

    Replace dated figures with current ones (users, offices, team size), add 2025 and 2026 milestones (Sunderland deal, the fan survey, the four-day week), and set a quarterly review.

    Current numbers make the group look active and keep press and AI summaries accurate.

    Risks and how to handle them

    • Numbers change often

      Date each figure.

    Evidence

    • Your websiteHomepage: "45M+ LiveScore users globally", "544 Employees January 2024", "7 Offices Worldwide" next to six office cards (London, Stoke, Gibraltar, Cape Town, Lagos, Malta); the Key Milestones timeline ends in 2024; the latest press item in the feed is dated March 31, 2026.Source
    • Your websiteCareers: office cards fill in their job counts with JavaScript from Greenhouse, so the page source shows "0 JOBS" for every office; the /careers page was last updated June 15, 2023 and a separate /job-board/ page June 30, 2023. Press items include an industry-first four-day work week (June 2025) and a UK football fan survey (August 2025).Source
    • Your websiteMedia milestones on the site: LiveScore's 25-year anniversary, free-to-air Champions League coverage in Ireland, FIFA Club World Cup 2023 rights in Ireland, a live streaming service, the free-to-play games LiveScore 6 and "Build Up", the G.O.A.T Index, women's football fandom reports for 2023 and 2024-25, and a signing of former striker Dimitar Berbatov as an ambassador.Source
  • 03

    The Audience page's strongest proof, TNT Sports' 59% higher click-through and 16% higher viewability, ends with a contact form to see the full case study. Planners comparing media owners rarely fill forms to read proof.

    High impactLow effort First result in 2 weeks Head of Advertising Sales

    First action

    Publish the full TNT Sports case study page.

    How to measure it

    Case-study-assisted enquiries

    Now
    –
    Target
    +30%
    By
    60 days

    Steps

    1. 1

      Publish case study

      Open page.

      Web Manager 1 day

    2. 2

      Results panel

      By objective.

      Head of Advertising Sales 2 days

    3. 3

      Add CTA

      Brief us or get the media kit.

      Web Manager 1 day

    4. 4

      Track

      Reads to enquiries.

      Web Manager 1 week

    5. 5

      Repeat

      Other case studies.

      Head of Advertising Sales 1 month

    6. 6

      Share

      Agency newsletters.

      Head of Advertising Sales monthly

    First result
    2 weeks
    Cost
    $0
    Owner
    Head of Advertising Sales

    Smallest test

    Ungate one case study this week.

    Why it works

    Publish the full case study openly, add a short "results by objective" panel (awareness, clicks, sign-ups), and keep the form for briefs and the media kit.

    Open proof shortens the planner's research and brings better enquiries.

    Risks and how to handle them

    • Fewer leads captured

      Gate the media kit, not the proof.

    Evidence

    • Your websiteAudience & Data page: LiveScore OnTarget, a first-party "audience data platform" for advertisers with in-app "one-question snapshots" and "brand lift studies"; the TNT Sports case: "LiveScore has over 2.4m monthly users in the UK and we know that over 97% of them watch football at least weekly", with a "59% increase in campaign CTR and a 16% increase in viewability"; the full case study is behind a contact form.Source
    • Your websiteSitemaps (checked October 22, 2026): the four advertiser case studies are dated December 2023 to September 2024 (newest: "Mystery Football", September 18, 2024); the six research reports run from the "2022 Mens World Cup Fan Consumption Report" to the "G.O.A.T Index 2.0" (October 16, 2024), with nothing on the 2026 men's World Cup; the Audience & Data page was last updated June 11, 2024 and the Advertise page October 31, 2024.Source
  • 04

    Real visitors to livescoregroup.com fail Core Web Vitals: the main image appears at 3.4 s for a quarter of visits, and the homepage downloads 3.6 MB. PageSpeed estimates about 1.1 s from render-blocking requests and 1 MB of image savings.

    Medium impactMedium effort First result in 1 month Web Manager

    First action

    Compress the hero image.

    How to measure it

    LCP at the 75th percentile

    Now
    –
    Target
    under 2.5 s
    By
    2 months

    Steps

    1. 1

      Hero image

      Resize and modern format.

      Web Manager 1 day

    2. 2

      Office images

      Same.

      Web Manager 1 day

    3. 3

      Defer scripts

      Non-essential.

      Web Manager 2 days

    4. 4

      Unused JS

      Remove.

      Web Manager 2 days

    5. 5

      Cache

      Lifetimes.

      Web Manager 1 day

    6. 6

      Recheck

      PageSpeed and field data.

      Web Manager monthly

    First result
    1 month
    Cost
    Developer time
    Owner
    Web Manager

    Smallest test

    Compress the hero today and retest.

    Why it works

    Compress and resize the hero and office images, defer non-essential scripts, remove unused JavaScript and set cache lifetimes. Recheck in PageSpeed after each change.

    Media buyers and candidates on phones get a better first impression of a brand built on speed.

    Risks and how to handle them

    • Breaks layout

      Test on staging.

    Evidence

    • Google PageSpeedlivescoregroup.com fails Core Web Vitals for real visitors: largest contentful paint 3.4 s at the 75th percentile (target 2.5 s) and interaction to next paint 203 ms (target 200 ms). In the phone lab test the hero image appears after 5.5 s; the homepage downloads 3.6 MB, about 1.6 MB of it third-party; the biggest fixes are render-blocking requests (about 1.1 s), image delivery (about 0.6 s, 1 MB) and unused JavaScript.Source
  • 05

    The office cards show "0 JOBS" in the page source and fill in the real count only after JavaScript loads from Greenhouse, and the careers page dates from 2023. Search engines and job aggregators may see no jobs at all, while the group has a dozen open roles.

    Medium impactLow effort First result in 1 month Talent Acquisition Lead

    First action

    Add JobPosting structured data for current roles.

    How to measure it

    Organic applications

    Now
    –
    Target
    +40%
    By
    1 quarter

    Steps

    1. 1

      Server-render jobs

      Counts and list.

      Web Manager 1 week

    2. 2

      Structured data

      Per role.

      Web Manager 2 days

    3. 3

      Refresh careers

      Four-day week, stories.

      Talent Acquisition Lead 1 week

    4. 4

      Retire old page

      Redirect /job-board/.

      Web Manager 1 day

    5. 5

      Social links

      Role posts.

      Senior Social Media Executive ongoing

    6. 6

      Measure

      Source of applicants.

      Talent Acquisition Lead monthly

    First result
    1 month
    Cost
    Developer time
    Owner
    Talent Acquisition Lead

    Smallest test

    Check Google's rich results test on the careers page.

    Why it works

    Render the job list and counts on the server, add job-posting structured data for each role, refresh the careers page with the four-day week and team stories, and link roles from LiveScore's social channels.

    Free organic reach for every role cuts agency and job-board costs.

    Risks and how to handle them

    • Duplicate listings

      Canonical to Greenhouse.

    Evidence

    • Your websiteCareers: office cards fill in their job counts with JavaScript from Greenhouse, so the page source shows "0 JOBS" for every office; the /careers page was last updated June 15, 2023 and a separate /job-board/ page June 30, 2023. Press items include an industry-first four-day work week (June 2025) and a UK football fan survey (August 2025).Source
    • HiringSenior Digital Marketing Executive (posted October 9, 2026), "within LiveScore Media's Acquisition team": "driving user growth and supporting commercial revenue across key markets", "with a primary focus on driving app downloads"; "test new channels and acquisition tactics as we strengthen our global footprint"; "tailoring campaigns to distinct local audiences"; judged on "acquisition volume and CPA/ROAS targets"; A/B tests on "creative assets, messaging, and landing pages"; Mobile Measurement Partner experience "highly desirable".Source
    • HiringSenior Social Media Executive (posted October 9, 2026): a "content-led social media strategy" with "excellent football knowledge" across "Facebook, X, Instagram, TikTok and YouTube"; "Drive audience growth, engagement, and product interaction"; works with "Sponsorship, Commercial and Acquisition Marketing"; attends "matches, events, shoots, sponsor activations"; long-form YouTube experience is desirable.Source

This quarter 9

The core plays for the next three months.

  • 06

    The new acquisition hire must drive app downloads and tailor campaigns "to distinct local audiences". Download campaigns convert on the store page, which is usually one global version.

    High impactMedium effort First result in 1 quarter Senior Digital Marketing Exec…

    First action

    Build a custom store page for the top market.

    How to measure it

    Store page conversion

    Now
    –
    Target
    +15%
    By
    1 quarter

    Steps

    1. 1

      Pick markets

      Top three by spend.

      Senior Digital Marketing Executive 1 week

    2. 2

      Design pages

      Local screenshots and copy.

      Creative Lead 2 weeks

    3. 3

      Link campaigns

      Per page.

      Senior Digital Marketing Executive 1 week

    4. 4

      Test

      Store experiments.

      Senior Digital Marketing Executive 1 month

    5. 5

      Measure

      MMP install data.

      Senior Digital Marketing Executive weekly

    6. 6

      Roll out

      More markets.

      Senior Digital Marketing Executive quarterly

    First result
    1 quarter
    Cost
    Design time
    Owner
    Senior Digital Marketing Executive

    Smallest test

    Run one store test.

    Why it works

    Build custom store product pages per market and campaign (local leagues, language, screenshots of local competitions), link each campaign to its page, and A/B test icons and screenshots.

    Matching the store page to the ad lifts install rates and lowers cost per install.

    Risks and how to handle them

    • Too many variants

      Start with three.

    Evidence

    • HiringSenior Digital Marketing Executive (posted October 9, 2026), "within LiveScore Media's Acquisition team": "driving user growth and supporting commercial revenue across key markets", "with a primary focus on driving app downloads"; "test new channels and acquisition tactics as we strengthen our global footprint"; "tailoring campaigns to distinct local audiences"; judged on "acquisition volume and CPA/ROAS targets"; A/B tests on "creative assets, messaging, and landing pages"; Mobile Measurement Partner experience "highly desirable".Source
    • Your websiteMedia milestones on the site: LiveScore's 25-year anniversary, free-to-air Champions League coverage in Ireland, FIFA Club World Cup 2023 rights in Ireland, a live streaming service, the free-to-play games LiveScore 6 and "Build Up", the G.O.A.T Index, women's football fandom reports for 2023 and 2024-25, and a signing of former striker Dimitar Berbatov as an ambassador.Source
    • Competitor researchFotMob's own homepage: "FotMob is the essential app for matchday. Get live scores, fixtures, tables, match stats, and personalised news from over 500 football leagues around the world." OneFootball and Sofascore also compete for football fans' match-day attention.Source
  • 07

    LiveScore's value peaks on match days, and the acquisition team pays for every install. Many users go quiet between seasons or tournaments.

    High impactMedium effort First result in 1 quarter Product Manager

    First action

    Size the lapsed users who follow a team.

    How to measure it

    Monthly reactivations

    Now
    –
    Target
    +20%
    By
    2 quarters

    Steps

    1. 1

      Segment

      Lapsed by team.

      Lead Data Engineer 2 weeks

    2. 2

      Messages

      Fixture previews.

      CRM Manager 2 weeks

    3. 3

      Timing

      Before key fixtures.

      CRM Manager ongoing

    4. 4

      Test

      Push vs email.

      CRM Manager 1 month

    5. 5

      Measure

      Reactivation and retention.

      Media Insights Manager monthly

    6. 6

      Scale

      All leagues.

      Product Manager, LiveScore App quarterly

    First result
    1 quarter
    Cost
    Staff time only
    Owner
    Product Manager, LiveScore App

    Smallest test

    Send one fixture preview to a lapsed segment.

    Why it works

    Segment lapsed users by their followed teams, and before their team's key fixtures send a push or email with the line-up, preview and audio commentary option.

    Re-engaging an installed user is far cheaper than a new install.

    Risks and how to handle them

    • Notification fatigue

      Cap messages per week.

    Evidence

    • HiringSenior Digital Marketing Executive (posted October 9, 2026), "within LiveScore Media's Acquisition team": "driving user growth and supporting commercial revenue across key markets", "with a primary focus on driving app downloads"; "test new channels and acquisition tactics as we strengthen our global footprint"; "tailoring campaigns to distinct local audiences"; judged on "acquisition volume and CPA/ROAS targets"; A/B tests on "creative assets, messaging, and landing pages"; Mobile Measurement Partner experience "highly desirable".Source
    • Your websiteDigital Solutions page: IAB ad units, rich media ("countdown timers, polls, shoppable, gamification"), pre-roll video, "in-app live audio commentary sponsorships", branded content to "our 10+ million social media followers", native placements "across specific line-up pages & competitions", and the "IAB UK Gold Standard Certificate". The Advertise page is a contact form only, with no media kit, rate card or audience figures to download.Source
    • HiringUser Researcher (posted September 25, 2026, up to GBP 55,000): "the sole User Researcher within LiveScore Group", working with Product and Design "from exploratory and generative work through to evaluative studies". Also open: a Lead Data Engineer (October 13) and a Senior Data Engineer (October 21) to build data pipelines and "a single, integrated data model for analytical purposes".Source
  • 08

    LiveScore's YouTube has about 746,000 subscribers and 316 million views, and the new social hire is asked for long-form YouTube experience. Long videos build the deeper audience that advertisers pay for.

    High impactMedium effort First result in 1 quarter Senior Social Media Executive

    First action

    Pilot one long-form episode.

    How to measure it

    Monthly watch hours

    Now
    –
    Target
    +30%
    By
    2 quarters

    Steps

    1. 1

      Format

      Two shows.

      Social Media Lead 2 weeks

    2. 2

      Talent

      Ambassadors and presenters.

      Social Media Lead 2 weeks

    3. 3

      Produce

      Weekly.

      Senior Social Media Executive weekly

    4. 4

      Sponsor slots

      Sold by sales.

      Head of Advertising Sales 1 month

    5. 5

      Clips

      Shorts from each episode.

      Senior Social Media Executive weekly

    6. 6

      Measure

      Watch time and sponsors.

      Social Media Lead monthly

    First result
    1 quarter
    Cost
    Production budget
    Owner
    Senior Social Media Executive

    Smallest test

    Publish one episode.

    Why it works

    Launch two weekly long-form shows (a weekend review and a fan debate with the club ambassadors), with sponsor slots sold by the advertising team.

    Regular shows grow watch time and create a new sponsorship product.

    Risks and how to handle them

    • Rights limits on footage

      Build around talk and data, not clips.

    Evidence

    • YouTubeLiveScore's YouTube channel: about 746,000 subscribers, 1,749 videos and 316 million views.Source
    • HiringSenior Social Media Executive (posted October 9, 2026): a "content-led social media strategy" with "excellent football knowledge" across "Facebook, X, Instagram, TikTok and YouTube"; "Drive audience growth, engagement, and product interaction"; works with "Sponsorship, Commercial and Acquisition Marketing"; attends "matches, events, shoots, sponsor activations"; long-form YouTube experience is desirable.Source
    • Your websiteDigital Solutions page: IAB ad units, rich media ("countdown timers, polls, shoppable, gamification"), pre-roll video, "in-app live audio commentary sponsorships", branded content to "our 10+ million social media followers", native placements "across specific line-up pages & competitions", and the "IAB UK Gold Standard Certificate". The Advertise page is a contact form only, with no media kit, rate card or audience figures to download.Source
  • 09

    OnTarget offers first-party segments and in-app snapshots, but agencies must "get in touch for our full cohort framework". Planners want to size audiences themselves.

    High impactMedium effort First result in 2 quarters Head of Advertising Sales

    First action

    Publish the segment list.

    How to measure it

    Monthly briefs

    Now
    –
    Target
    +40%
    By
    2 quarters

    Steps

    1. 1

      Segment list

      Sizes by market.

      Media Insights Manager 2 weeks

    2. 2

      Brief form

      Recommends segments.

      Web Manager 1 month

    3. 3

      Quick quote

      Rate logic.

      Head of Advertising Sales 2 weeks

    4. 4

      Route

      To ad ops.

      Ad Operations Executive 1 week

    5. 5

      Promote

      Agencies.

      Head of Advertising Sales ongoing

    6. 6

      Measure

      Briefs and revenue.

      Head of Advertising Sales monthly

    First result
    2 quarters
    Cost
    Developer time
    Owner
    Head of Advertising Sales

    Smallest test

    Share the segment list with ten agencies.

    Why it works

    Publish a segment list with sizes by market, a brief form that recommends segments and formats, and a quick quote. Route briefs to ad ops for faster setup.

    Self-serve planning makes LiveScore easier to include in multi-publisher plans.

    Risks and how to handle them

    • Price transparency

      Show ranges.

    Evidence

    • Your websiteAudience & Data page: LiveScore OnTarget, a first-party "audience data platform" for advertisers with in-app "one-question snapshots" and "brand lift studies"; the TNT Sports case: "LiveScore has over 2.4m monthly users in the UK and we know that over 97% of them watch football at least weekly", with a "59% increase in campaign CTR and a 16% increase in viewability"; the full case study is behind a contact form.Source
    • Your websiteDigital Solutions page: IAB ad units, rich media ("countdown timers, polls, shoppable, gamification"), pre-roll video, "in-app live audio commentary sponsorships", branded content to "our 10+ million social media followers", native placements "across specific line-up pages & competitions", and the "IAB UK Gold Standard Certificate". The Advertise page is a contact form only, with no media kit, rate card or audience figures to download.Source
    • HiringTwo advertising operations roles in Soho, London: an Ad Operations Executive (posted October 6, 2026) and an Advertising Operations Specialist (posted October 20, 2026), each "responsible for the end-to-end management and optimisation of digital advertising campaigns", setting up campaigns "using Google Ad Manager (GAM) across display, video, and mobile formats", troubleshooting ad tags, reporting KPIs and "achieving client goals".Source
  • 10

    The ad ops roles own performance reporting and "achieving client goals". A consistent, branded results report, with a brand-lift snapshot, makes renewal easier.

    Medium impactMedium effort First result in 1 quarter Advertising Operations Specia…

    First action

    Build the template.

    How to measure it

    Repeat bookings

    Now
    –
    Target
    +20%
    By
    2 quarters

    Steps

    1. 1

      Template

      Metrics and benchmarks.

      Advertising Operations Specialist 2 weeks

    2. 2

      Snapshot

      Brand question in-app.

      Media Insights Manager 2 weeks

    3. 3

      Automate

      GAM data pull.

      Ad Operations Executive 1 month

    4. 4

      Send

      Within a week of end.

      Ad Operations Executive per campaign

    5. 5

      Review call

      Next flight.

      Head of Advertising Sales per campaign

    6. 6

      Case studies

      Best results.

      Head of Advertising Sales quarterly

    First result
    1 quarter
    Cost
    Staff time only
    Owner
    Advertising Operations Specialist

    Smallest test

    Send one report this month.

    Why it works

    Create a standard end-of-campaign report: delivery, CTR and viewability against benchmarks, a one-question in-app brand snapshot, and recommendations for the next flight.

    Clear results drive repeat bookings, and every report can become a case study.

    Risks and how to handle them

    • Weak results shown

      Pair with a plan to improve.

    Evidence

    • HiringTwo advertising operations roles in Soho, London: an Ad Operations Executive (posted October 6, 2026) and an Advertising Operations Specialist (posted October 20, 2026), each "responsible for the end-to-end management and optimisation of digital advertising campaigns", setting up campaigns "using Google Ad Manager (GAM) across display, video, and mobile formats", troubleshooting ad tags, reporting KPIs and "achieving client goals".Source
    • Your websiteAudience & Data page: LiveScore OnTarget, a first-party "audience data platform" for advertisers with in-app "one-question snapshots" and "brand lift studies"; the TNT Sports case: "LiveScore has over 2.4m monthly users in the UK and we know that over 97% of them watch football at least weekly", with a "59% increase in campaign CTR and a 16% increase in viewability"; the full case study is behind a contact form.Source
  • 11

    LiveScore can ask fans one question in the app and has published fan reports before. A regular pulse gives press a reason to cite LiveScore and gives sales fresh numbers.

    High impactMedium effort First result in 2 quarters Media Insights Manager

    First action

    Run the first three questions.

    How to measure it

    Media pickups per pulse

    Now
    –
    Target
    10
    By
    2 quarters

    Steps

    1. 1

      Pick questions

      Three per quarter.

      Media Insights Manager 1 week

    2. 2

      Run snapshots

      In-app.

      Media Insights Manager 1 week

    3. 3

      Write up

      Short report.

      Head of Communications 1 week

    4. 4

      Pitch

      Media and agencies.

      Head of Communications 1 week

    5. 5

      Use in sales

      Decks.

      Head of Advertising Sales ongoing

    6. 6

      Repeat

      Quarterly.

      Media Insights Manager quarterly

    First result
    2 quarters
    Cost
    Staff time only
    Owner
    Media Insights Manager

    Smallest test

    Publish one question's results.

    Why it works

    Each quarter, ask fans three questions on viewing, streaming and brands, publish the results, and pitch them to media and agencies.

    Recurring original data earns coverage and keeps advertiser proof current.

    Risks and how to handle them

    • Survey fatigue

      Keep it to three questions.

    Evidence

    • Your websiteAudience & Data page: LiveScore OnTarget, a first-party "audience data platform" for advertisers with in-app "one-question snapshots" and "brand lift studies"; the TNT Sports case: "LiveScore has over 2.4m monthly users in the UK and we know that over 97% of them watch football at least weekly", with a "59% increase in campaign CTR and a 16% increase in viewability"; the full case study is behind a contact form.Source
    • Your websiteSitemaps (checked October 22, 2026): the four advertiser case studies are dated December 2023 to September 2024 (newest: "Mystery Football", September 18, 2024); the six research reports run from the "2022 Mens World Cup Fan Consumption Report" to the "G.O.A.T Index 2.0" (October 16, 2024), with nothing on the 2026 men's World Cup; the Audience & Data page was last updated June 11, 2024 and the Advertise page October 31, 2024.Source
    • Your websiteMedia milestones on the site: LiveScore's 25-year anniversary, free-to-air Champions League coverage in Ireland, FIFA Club World Cup 2023 rights in Ireland, a live streaming service, the free-to-play games LiveScore 6 and "Build Up", the G.O.A.T Index, women's football fandom reports for 2023 and 2024-25, and a signing of former striker Dimitar Berbatov as an ambassador.Source
  • 12

    The new User Researcher is the only one in the group. Recruiting participants for each study is slow; a standing panel of app users makes research continuous.

    High impactMedium effort First result in 1 quarter User Researcher

    First action

    Add a panel opt-in to the app.

    How to measure it

    Studies per quarter

    Now
    –
    Target
    6
    By
    2 quarters

    Steps

    1. 1

      Opt-in

      In-app invite.

      User Researcher 2 weeks

    2. 2

      Profile

      Market and team.

      User Researcher 2 weeks

    3. 3

      Monthly study

      Mixed methods.

      User Researcher monthly

    4. 4

      Share notes

      Across teams.

      User Researcher monthly

    5. 5

      Thank panel

      Rewards.

      User Researcher ongoing

    6. 6

      Review

      Impact on product.

      Head of Product quarterly

    First result
    1 quarter
    Cost
    Panel rewards
    Owner
    User Researcher

    Smallest test

    Run one study with panel members.

    Why it works

    Recruit an opt-in panel of 2,000 app users by market and team, run monthly studies, and share a short findings note with product, marketing and sales.

    Continuous research improves product decisions and gives marketing better audience insight.

    Risks and how to handle them

    • Panel bias

      Balance by market and activity.

    Evidence

    • HiringUser Researcher (posted September 25, 2026, up to GBP 55,000): "the sole User Researcher within LiveScore Group", working with Product and Design "from exploratory and generative work through to evaluative studies". Also open: a Lead Data Engineer (October 13) and a Senior Data Engineer (October 21) to build data pipelines and "a single, integrated data model for analytical purposes".Source
    • Your websiteAudience & Data page: LiveScore OnTarget, a first-party "audience data platform" for advertisers with in-app "one-question snapshots" and "brand lift studies"; the TNT Sports case: "LiveScore has over 2.4m monthly users in the UK and we know that over 97% of them watch football at least weekly", with a "59% increase in campaign CTR and a 16% increase in viewability"; the full case study is behind a contact form.Source
  • 13

    LiveScore has 10+ million social followers, and the social and acquisition teams are both hiring. Social content rarely drives installs without a clear link.

    Medium impactMedium effort First result in 1 quarter Senior Digital Marketing Exec…

    First action

    Add deep links to the week's top posts.

    How to measure it

    Social-sourced installs

    Now
    –
    Target
    +25%
    By
    2 quarters

    Steps

    1. 1

      Deep links

      Match and team pages.

      App Developer 2 weeks

    2. 2

      Tracking

      MMP links.

      Senior Digital Marketing Executive 1 week

    3. 3

      Post templates

      With links.

      Senior Social Media Executive 1 week

    4. 4

      Test prompts

      Follow your team.

      Senior Digital Marketing Executive 1 month

    5. 5

      Measure

      Installs.

      Senior Digital Marketing Executive weekly

    6. 6

      Scale

      All channels.

      Social Media Lead quarterly

    First result
    1 quarter
    Cost
    Developer time
    Owner
    Senior Digital Marketing Executive

    Smallest test

    Track installs from one week of posts.

    Why it works

    Add deep links from social posts to the match or team page in the app, track installs from social through the measurement partner, and test "follow your team" prompts.

    Organic social becomes a measurable acquisition channel.

    Risks and how to handle them

    • Platforms limit links

      Use bio links and stories.

    Evidence

    • HiringSenior Social Media Executive (posted October 9, 2026): a "content-led social media strategy" with "excellent football knowledge" across "Facebook, X, Instagram, TikTok and YouTube"; "Drive audience growth, engagement, and product interaction"; works with "Sponsorship, Commercial and Acquisition Marketing"; attends "matches, events, shoots, sponsor activations"; long-form YouTube experience is desirable.Source
    • HiringSenior Digital Marketing Executive (posted October 9, 2026), "within LiveScore Media's Acquisition team": "driving user growth and supporting commercial revenue across key markets", "with a primary focus on driving app downloads"; "test new channels and acquisition tactics as we strengthen our global footprint"; "tailoring campaigns to distinct local audiences"; judged on "acquisition volume and CPA/ROAS targets"; A/B tests on "creative assets, messaging, and landing pages"; Mobile Measurement Partner experience "highly desirable".Source
    • Your websiteDigital Solutions page: IAB ad units, rich media ("countdown timers, polls, shoppable, gamification"), pre-roll video, "in-app live audio commentary sponsorships", branded content to "our 10+ million social media followers", native placements "across specific line-up pages & competitions", and the "IAB UK Gold Standard Certificate". The Advertise page is a contact form only, with no media kit, rate card or audience figures to download.Source
  • 14

    LiveScore offers native placements on line-up pages and competitions. Brands in streaming, telecoms, food delivery and cars want football moments.

    Medium impactMedium effort First result in 2 quarters Head of Advertising Sales

    First action

    Package one competition sponsorship.

    How to measure it

    Sponsorship deals

    Now
    –
    Target
    4
    By
    2 quarters

    Steps

    1. 1

      Package

      One competition.

      Head of Advertising Sales 2 weeks

    2. 2

      Price

      By season.

      Head of Advertising Sales 1 week

    3. 3

      Pitch

      Agencies.

      Head of Advertising Sales 1 month

    4. 4

      Deliver

      Ad ops setup.

      Ad Operations Executive ongoing

    5. 5

      Report

      Results.

      Advertising Operations Specialist monthly

    6. 6

      Renew

      Next season.

      Head of Advertising Sales quarterly

    First result
    2 quarters
    Cost
    Staff time only
    Owner
    Head of Advertising Sales

    Smallest test

    Pitch one package to three agencies.

    Why it works

    Package competition sponsorships for non-sports brands with fixed match-day placements, audio commentary sponsorship and social content, and pitch them to agencies.

    Packaged sponsorships are easier to buy and raise revenue per match.

    Risks and how to handle them

    • Clutter

      One sponsor per competition.

    Evidence

    • Your websiteDigital Solutions page: IAB ad units, rich media ("countdown timers, polls, shoppable, gamification"), pre-roll video, "in-app live audio commentary sponsorships", branded content to "our 10+ million social media followers", native placements "across specific line-up pages & competitions", and the "IAB UK Gold Standard Certificate". The Advertise page is a contact form only, with no media kit, rate card or audience figures to download.Source
    • Your websiteAudience & Data page: LiveScore OnTarget, a first-party "audience data platform" for advertisers with in-app "one-question snapshots" and "brand lift studies"; the TNT Sports case: "LiveScore has over 2.4m monthly users in the UK and we know that over 97% of them watch football at least weekly", with a "59% increase in campaign CTR and a 16% increase in viewability"; the full case study is behind a contact form.Source

Big bets 3

Larger plays that can change the trajectory.

  • 15

    The new data engineers will build "a single, integrated data model". If it joins app behaviour, social engagement and campaign results, OnTarget segments get richer and acquisition can target better.

    High impactHigh effort First result in 3 quarters Lead Data Engineer

    First action

    Map today's audience data sources.

    How to measure it

    Advertiser CTR uplift

    Now
    –
    Target
    +20%
    By
    3 quarters

    Steps

    1. 1

      Map sources

      App, social, ads.

      Lead Data Engineer 1 month

    2. 2

      Design model

      Fan-centred.

      Lead Data Engineer 1 month

    3. 3

      Build pipelines

      Into the warehouse.

      Lead Data Engineer 1 quarter

    4. 4

      Feed OnTarget

      Segments.

      Lead Data Engineer 1 month

    5. 5

      Feed acquisition

      Audiences.

      Senior Digital Marketing Executive 1 month

    6. 6

      Govern

      Consent and privacy.

      Data Protection Officer ongoing

    First result
    3 quarters
    Cost
    Engineering time
    Owner
    Lead Data Engineer

    Smallest test

    Build one joined segment.

    Why it works

    Design the model around the fan (teams followed, match-day habits, formats used), feed OnTarget and acquisition audiences from it, and report campaign results back.

    Better data improves both ad yield and acquisition efficiency.

    Risks and how to handle them

    • Privacy rules

      Use consented data only.

    Evidence

    • HiringUser Researcher (posted September 25, 2026, up to GBP 55,000): "the sole User Researcher within LiveScore Group", working with Product and Design "from exploratory and generative work through to evaluative studies". Also open: a Lead Data Engineer (October 13) and a Senior Data Engineer (October 21) to build data pipelines and "a single, integrated data model for analytical purposes".Source
    • Your websiteAudience & Data page: LiveScore OnTarget, a first-party "audience data platform" for advertisers with in-app "one-question snapshots" and "brand lift studies"; the TNT Sports case: "LiveScore has over 2.4m monthly users in the UK and we know that over 97% of them watch football at least weekly", with a "59% increase in campaign CTR and a 16% increase in viewability"; the full case study is behind a contact form.Source
    • HiringSenior Digital Marketing Executive (posted October 9, 2026), "within LiveScore Media's Acquisition team": "driving user growth and supporting commercial revenue across key markets", "with a primary focus on driving app downloads"; "test new channels and acquisition tactics as we strengthen our global footprint"; "tailoring campaigns to distinct local audiences"; judged on "acquisition volume and CPA/ROAS targets"; A/B tests on "creative assets, messaging, and landing pages"; Mobile Measurement Partner experience "highly desirable".Source
  • 16

    LiveScore has published women's football fandom reports for 2023 and 2024-25. Women's football is growing fast and many brands want to be associated with it.

    High impactHigh effort First result in 4 quarters Social Media Lead

    First action

    Plan the hub with the social team.

    How to measure it

    Monthly users of the hub

    Now
    –
    Target
    1 million
    By
    4 quarters

    Steps

    1. 1

      Plan the hub

      Content and features.

      Social Media Lead 1 month

    2. 2

      Report

      Updated fandom report.

      Media Insights Manager 2 months

    3. 3

      Content

      Weekly.

      Senior Social Media Executive weekly

    4. 4

      Sponsor package

      Season-long.

      Head of Advertising Sales 1 month

    5. 5

      Launch

      Season start.

      Social Media Lead 1 month

    6. 6

      Measure

      Audience and revenue.

      Media Insights Manager monthly

    First result
    4 quarters
    Cost
    Content budget
    Owner
    Social Media Lead

    Smallest test

    Run one month of weekly content.

    Why it works

    Build a season-long women's football hub in the app and on social, with weekly content, a new fandom report and a sponsor package.

    An early, consistent presence builds an audience and a sponsorship line.

    Risks and how to handle them

    • Thin rights

      Use data, news and fan content.

    Evidence

    • Your websiteMedia milestones on the site: LiveScore's 25-year anniversary, free-to-air Champions League coverage in Ireland, FIFA Club World Cup 2023 rights in Ireland, a live streaming service, the free-to-play games LiveScore 6 and "Build Up", the G.O.A.T Index, women's football fandom reports for 2023 and 2024-25, and a signing of former striker Dimitar Berbatov as an ambassador.Source
    • Your websiteSitemaps (checked October 22, 2026): the four advertiser case studies are dated December 2023 to September 2024 (newest: "Mystery Football", September 18, 2024); the six research reports run from the "2022 Mens World Cup Fan Consumption Report" to the "G.O.A.T Index 2.0" (October 16, 2024), with nothing on the 2026 men's World Cup; the Audience & Data page was last updated June 11, 2024 and the Advertise page October 31, 2024.Source
    • HiringSenior Social Media Executive (posted October 9, 2026): a "content-led social media strategy" with "excellent football knowledge" across "Facebook, X, Instagram, TikTok and YouTube"; "Drive audience growth, engagement, and product interaction"; works with "Sponsorship, Commercial and Acquisition Marketing"; attends "matches, events, shoots, sponsor activations"; long-form YouTube experience is desirable.Source
  • 17

    LiveScore has launched free-to-play games such as LiveScore 6 and Build Up. Free prediction games bring fans back every week and are shareable.

    High impactHigh effort First result in 4 quarters Head of Product

    First action

    Review game retention data.

    How to measure it

    Weekly players

    Now
    –
    Target
    +50%
    By
    4 quarters

    Steps

    1. 1

      Review data

      Retention by game.

      Media Insights Manager 2 weeks

    2. 2

      Pick one

      Centrepiece.

      Head of Product 1 week

    3. 3

      Add leagues

      Friends.

      App Developer 1 quarter

    4. 4

      Share cards

      Social.

      Senior Social Media Executive 1 month

    5. 5

      Creative

      Acquisition ads.

      Senior Digital Marketing Executive 1 month

    6. 6

      Measure

      Players and installs.

      Media Insights Manager monthly

    First result
    4 quarters
    Cost
    Product time
    Owner
    Head of Product

    Smallest test

    Add friend leagues to one game.

    Why it works

    Make one game the centrepiece of the app's season: friend leagues, weekly leaderboards, share cards and referral rewards. Use it in acquisition creative.

    Games drive weekly habits and organic referrals.

    Risks and how to handle them

    • Kept free and separate

      No link to betting products in the game.

    Evidence

    • Your websiteMedia milestones on the site: LiveScore's 25-year anniversary, free-to-air Champions League coverage in Ireland, FIFA Club World Cup 2023 rights in Ireland, a live streaming service, the free-to-play games LiveScore 6 and "Build Up", the G.O.A.T Index, women's football fandom reports for 2023 and 2024-25, and a signing of former striker Dimitar Berbatov as an ambassador.Source
    • HiringSenior Digital Marketing Executive (posted October 9, 2026), "within LiveScore Media's Acquisition team": "driving user growth and supporting commercial revenue across key markets", "with a primary focus on driving app downloads"; "test new channels and acquisition tactics as we strengthen our global footprint"; "tailoring campaigns to distinct local audiences"; judged on "acquisition volume and CPA/ROAS targets"; A/B tests on "creative assets, messaging, and landing pages"; Mobile Measurement Partner experience "highly desirable".Source
    • HiringSenior Social Media Executive (posted October 9, 2026): a "content-led social media strategy" with "excellent football knowledge" across "Facebook, X, Instagram, TikTok and YouTube"; "Drive audience growth, engagement, and product interaction"; works with "Sponsorship, Commercial and Acquisition Marketing"; attends "matches, events, shoots, sponsor activations"; long-form YouTube experience is desirable.Source

Wildcards 4

Unexpected experiments, each with a cheap way to test it.

  • 18

    LiveScore announced an industry-first four-day work week in 2025, but the careers page dates from 2023. It is a strong reason for data, product and marketing talent to choose LiveScore.

    Medium impactLow effort First result in 1 quarter Talent Acquisition Lead

    First action

    Add the four-day week to the job post template.

    How to measure it

    Applications per role

    Now
    –
    Target
    +25%
    By
    2 quarters

    Steps

    1. 1

      Update template

      Lead with it.

      Talent Acquisition Lead 1 day

    2. 2

      Careers page

      Four-day week story.

      Talent Acquisition Lead 1 week

    3. 3

      Team stories

      Three posts.

      Head of Communications 1 month

    4. 4

      LinkedIn

      Campaign.

      Talent Acquisition Lead ongoing

    5. 5

      Measure

      Applications.

      Talent Acquisition Lead monthly

    6. 6

      Refresh

      Quarterly.

      Talent Acquisition Lead quarterly

    First result
    1 quarter
    Cost
    $0
    Owner
    Talent Acquisition Lead

    Smallest test

    Edit the template today.

    Why it works

    Lead the careers page and every job post with the four-day week, publish team stories about it, and share it on LinkedIn.

    A distinctive benefit lifts application rates for hard-to-fill roles.

    Risks and how to handle them

    • Policy changes

      Check it applies to each role.

    Evidence

    • Your websiteCareers: office cards fill in their job counts with JavaScript from Greenhouse, so the page source shows "0 JOBS" for every office; the /careers page was last updated June 15, 2023 and a separate /job-board/ page June 30, 2023. Press items include an industry-first four-day work week (June 2025) and a UK football fan survey (August 2025).Source
    • HiringUser Researcher (posted September 25, 2026, up to GBP 55,000): "the sole User Researcher within LiveScore Group", working with Product and Design "from exploratory and generative work through to evaluative studies". Also open: a Lead Data Engineer (October 13) and a Senior Data Engineer (October 21) to build data pipelines and "a single, integrated data model for analytical purposes".Source
  • 19

    LiveScore published the G.O.A.T Index 2.0 with a methods document in 2024. Fans love ranking debates.

    Medium impactLow effort First result in 1 year Senior Social Media Executive

    First action

    Plan the 2027 update.

    How to measure it

    Launch reach

    Now
    –
    Target
    5 million
    By
    1 year

    Steps

    1. 1

      Update method

      New data.

      Media Insights Manager 1 month

    2. 2

      Fan vote

      In-app.

      Product Manager, LiveScore App 1 month

    3. 3

      Social debates

      Weekly.

      Senior Social Media Executive 1 month

    4. 4

      Launch

      Press and video.

      Head of Communications 1 month

    5. 5

      Sponsor

      Package.

      Head of Advertising Sales 1 month

    6. 6

      Repeat

      Yearly.

      Social Media Lead yearly

    First result
    1 year
    Cost
    Staff time only
    Owner
    Senior Social Media Executive

    Smallest test

    Run a fan poll on social.

    Why it works

    Publish a yearly update with fan voting in the app, social debates and a launch event.

    A recurring format earns press and social reach each year.

    Risks and how to handle them

    • Debate turns negative

      Moderate and keep it fun.

    Evidence

    • Your websiteSitemaps (checked October 22, 2026): the four advertiser case studies are dated December 2023 to September 2024 (newest: "Mystery Football", September 18, 2024); the six research reports run from the "2022 Mens World Cup Fan Consumption Report" to the "G.O.A.T Index 2.0" (October 16, 2024), with nothing on the 2026 men's World Cup; the Audience & Data page was last updated June 11, 2024 and the Advertise page October 31, 2024.Source
    • Your websiteMedia milestones on the site: LiveScore's 25-year anniversary, free-to-air Champions League coverage in Ireland, FIFA Club World Cup 2023 rights in Ireland, a live streaming service, the free-to-play games LiveScore 6 and "Build Up", the G.O.A.T Index, women's football fandom reports for 2023 and 2024-25, and a signing of former striker Dimitar Berbatov as an ambassador.Source
    • YouTubeLiveScore's YouTube channel: about 746,000 subscribers, 1,749 videos and 316 million views.Source
  • 20

    LiveScore offers live audio commentary and sells audio sponsorships. Many fans cannot watch during work or travel.

    Medium impactLow effort First result in 1 quarter Product Manager

    First action

    Size match-day daytime users.

    How to measure it

    Monthly audio listeners

    Now
    –
    Target
    +30%
    By
    2 quarters

    Steps

    1. 1

      Size audience

      Daytime match-day users.

      Media Insights Manager 1 week

    2. 2

      Prompt

      In-app.

      Product Manager, LiveScore App 2 weeks

    3. 3

      Test

      Timing.

      CRM Manager 1 month

    4. 4

      Sponsor

      Package.

      Head of Advertising Sales 1 month

    5. 5

      Measure

      Listeners.

      Media Insights Manager monthly

    6. 6

      Scale

      Competitions.

      Product Manager, LiveScore App quarterly

    First result
    1 quarter
    Cost
    Staff time only
    Owner
    Product Manager, LiveScore App

    Smallest test

    Prompt one match.

    Why it works

    Push audio commentary to users who open the app during working hours on match days, and grow the audio audience that sponsors buy.

    A bigger audio audience raises sponsorship value.

    Risks and how to handle them

    • Rights by market

      Prompt only where audio is available.

    Evidence

    • Your websiteDigital Solutions page: IAB ad units, rich media ("countdown timers, polls, shoppable, gamification"), pre-roll video, "in-app live audio commentary sponsorships", branded content to "our 10+ million social media followers", native placements "across specific line-up pages & competitions", and the "IAB UK Gold Standard Certificate". The Advertise page is a contact form only, with no media kit, rate card or audience figures to download.Source
    • HiringUser Researcher (posted September 25, 2026, up to GBP 55,000): "the sole User Researcher within LiveScore Group", working with Product and Design "from exploratory and generative work through to evaluative studies". Also open: a Lead Data Engineer (October 13) and a Senior Data Engineer (October 21) to build data pipelines and "a single, integrated data model for analytical purposes".Source
  • 21

    The corporate site mixes media, careers and the group's other businesses in one press feed. Advertisers and media candidates look for the LiveScore media story.

    Low impactLow effort First result in 1 month Head of Communications

    First action

    List media-only press items.

    How to measure it

    Visits to media section

    Now
    –
    Target
    +30%
    By
    1 quarter

    Steps

    1. 1

      List items

      Media press.

      Head of Communications 1 week

    2. 2

      Build section

      Media news and figures.

      Web Manager 2 weeks

    3. 3

      Link menus

      Advertise and Careers.

      Web Manager 1 day

    4. 4

      Add reports

      Research.

      Media Insights Manager 1 week

    5. 5

      Add roles

      Media jobs.

      Talent Acquisition Lead 1 day

    6. 6

      Measure

      Visits.

      Web Manager monthly

    First result
    1 month
    Cost
    Staff time only
    Owner
    Head of Communications

    Smallest test

    Tag media press items.

    Why it works

    Add a "LiveScore Media" section with its own news, audience figures, reports and roles, linked from the Advertise and Careers menus.

    Each audience finds what it came for faster.

    Risks and how to handle them

    • Duplicate content

      Use tags, not copies.

    Evidence

    • Your websiteHomepage: "45M+ LiveScore users globally", "544 Employees January 2024", "7 Offices Worldwide" next to six office cards (London, Stoke, Gibraltar, Cape Town, Lagos, Malta); the Key Milestones timeline ends in 2024; the latest press item in the feed is dated March 31, 2026.Source
    • Your websiteSitemaps (checked October 22, 2026): the four advertiser case studies are dated December 2023 to September 2024 (newest: "Mystery Football", September 18, 2024); the six research reports run from the "2022 Mens World Cup Fan Consumption Report" to the "G.O.A.T Index 2.0" (October 16, 2024), with nothing on the 2026 men's World Cup; the Audience & Data page was last updated June 11, 2024 and the Advertise page October 31, 2024.Source
    • Your websiteCareers: office cards fill in their job counts with JavaScript from Greenhouse, so the page source shows "0 JOBS" for every office; the /careers page was last updated June 15, 2023 and a separate /job-board/ page June 30, 2023. Press items include an industry-first four-day work week (June 2025) and a UK football fan survey (August 2025).Source
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Independent research. Programmable wrote this playbook from public sources, as they stood on October 23, 2026, and cites them throughout. LiveScore Group did not commission, review or endorse it, and Programmable is not affiliated with LiveScore Group. Company and product names are trademarks of their owners, used only to identify them. The ideas are suggestions and opinion, not professional, legal or financial advice, and not statements about how LiveScore Group runs its business.

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30/60/90 roadmap

What to focus on in each month, and the ideas that carry it.

  1. Days 1 to 306 ideas

    Advertiser proof refresh, homepage numbers, open case study, site speed and visible jobs; the four-day week in recruiting.

  2. Days 31 to 6011 ideas

    Localised store pages, win-back, long-form YouTube, OnTarget planner, campaign reports, fan pulse, research panel, social deep links and competition sponsorships; G.O.A.T Index and audio commentary.

  3. Days 61 to 904 ideas

    Commit to the joined audience data model, women's football and free games; a media section on the corporate site.

The research behind the plan

3 research areas, each summarised in a few lines. Open any of them for the full detail.

Customers

What customers say

Customers value fast, reliable live scores. The most cited problem: fragmented sports content across apps.

  • Football news, highlights and audio in one app
  • Advertisers need proof of reach and results
  • In their words: “live scores”

Market

Competitive landscape

3 competitors compared: FotMob, OneFootball and Sofascore.

  • Gap to exploit: Current fan data for advertisers
  • FotMob: Smaller ad business
  • OneFootball: Less focus on scores speed

Hiring signals

LiveScore Group's open media and corporate roles point to growth in advertising and app audiences.

  • Advertising Operations Specialist: End-to-end campaign delivery in Google Ad Manager. Ideas 1, 10.
  • Ad Operations Executive: More display, video and mobile campaigns. Ideas 1, 9.
  • Senior Digital Marketing Executive: App downloads across local markets. Ideas 6, 13.

From the team that wrote this playbook

All products
  • ProgrammableAgencyWorking AI systems in days, not quarters (opens programmable.agency in a new tab)
  • ProgrammableInfoAn agent that finds, researches and asks first (opens programmable.info in a new tab)
  • ProgrammableDigitalScreenshots in, an animated product demo out (opens programmable.digital in a new tab)
  • ProgrammableWatchKnow the day a supplier falls out of compliance (opens programmable.watch in a new tab)
  • ProgrammableTalkGet registrants for your events, and know who’s coming (opens programmable.talk in a new tab)
  • ProgrammablePageText what you need, your customer gets a page that works (opens programmable.page in a new tab)
  • ProgrammableCommunityForums with labelled AI members, never empty (opens programmable.community in a new tab)
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