LiveScore Group is hiring two advertising operations people this month to deliver more display, video and mobile campaigns for clients. But the evidence a media buyer sees on livescoregroup.com is two years old: the newest of four case studies dates from September 2024, the newest research report from October 2024, the Audience & Data page from June 2024, and the last fan-consumption report covers the 2022 men's World Cup. The 2026 World Cup, the biggest football audience moment since, has no report at all, and the Advertise page offers only a contact form.
First action
Pull the World Cup 2026 app usage numbers and pick two 2025-26 campaigns for case studies.
How to measure it
Qualified advertiser enquiries
- Now
- –
- Target
- +50%
- By
- 1 quarter
Steps
Pull the data
World Cup 2026 sessions, follows, audio and video use by market.
Lead Data Engineer 1 week
Add fan voice
In-app one-question snapshots on viewing habits.
Media Insights Manager 1 week
Write the report
Charts and five takeaways for planners.
Media Insights Manager 2 weeks
Two case studies
2025-26 OnTarget campaigns with results.
Head of Advertising Sales 2 weeks
Refresh audience page
Current UK and global users.
Web Manager 2 days
Media kit
Formats, segments, specs, contacts.
Advertising Operations Specialist 1 week
Agency briefing
Launch session and follow-ups.
Head of Advertising Sales 1 week
Why it works
Publish a "2026 World Cup fan consumption" report from LiveScore's own app data and in-app snapshots (when fans opened the app, what they followed, second-screen viewing, audio commentary use, by market), launch it to agencies with a briefing session, and add two new OnTarget case studies from 2025-26 campaigns with their numbers. Refresh the Audience page with current UK and global users, and add a downloadable media kit with formats, audience segments and specs so the ad ops team can point planners to one up-to-date source.
Agencies plan 2027 budgets on recent evidence; a current tournament report and fresh results put LiveScore on the plan and give the new ad ops hires more campaigns to run.
Ready to use
ChecklistAdvertiser proof refresh
[ ] 2026 World Cup fan consumption report [ ] Two 2025-26 OnTarget case studies with numbers [ ] Audience page with current users by market [ ] Downloadable media kit (formats, segments, specs) [ ] Dates on every report and case study [ ] Agency briefing invite list [ ] Enquiry form asks budget and timing
Risks and how to handle them
Data sensitivity
Publish aggregated figures only.
Report reads as old news
Frame it as planning data for the next tournaments.
Evidence
- HiringTwo advertising operations roles in Soho, London: an Ad Operations Executive (posted October 6, 2026) and an Advertising Operations Specialist (posted October 20, 2026), each "responsible for the end-to-end management and optimisation of digital advertising campaigns", setting up campaigns "using Google Ad Manager (GAM) across display, video, and mobile formats", troubleshooting ad tags, reporting KPIs and "achieving client goals".Source
- Your websiteSitemaps (checked October 22, 2026): the four advertiser case studies are dated December 2023 to September 2024 (newest: "Mystery Football", September 18, 2024); the six research reports run from the "2022 Mens World Cup Fan Consumption Report" to the "G.O.A.T Index 2.0" (October 16, 2024), with nothing on the 2026 men's World Cup; the Audience & Data page was last updated June 11, 2024 and the Advertise page October 31, 2024.Source
- Your websiteAudience & Data page: LiveScore OnTarget, a first-party "audience data platform" for advertisers with in-app "one-question snapshots" and "brand lift studies"; the TNT Sports case: "LiveScore has over 2.4m monthly users in the UK and we know that over 97% of them watch football at least weekly", with a "59% increase in campaign CTR and a 16% increase in viewability"; the full case study is behind a contact form.Source
- Your websiteDigital Solutions page: IAB ad units, rich media ("countdown timers, polls, shoppable, gamification"), pre-roll video, "in-app live audio commentary sponsorships", branded content to "our 10+ million social media followers", native placements "across specific line-up pages & competitions", and the "IAB UK Gold Standard Certificate". The Advertise page is a contact form only, with no media kit, rate card or audience figures to download.Source
- Your websiteMedia milestones on the site: LiveScore's 25-year anniversary, free-to-air Champions League coverage in Ireland, FIFA Club World Cup 2023 rights in Ireland, a live streaming service, the free-to-play games LiveScore 6 and "Build Up", the G.O.A.T Index, women's football fandom reports for 2023 and 2024-25, and a signing of former striker Dimitar Berbatov as an ambassador.Source