Polymarket growth playbook

Add a topic filter (elections, economics and the Fed, geopolitics, sports, weather, tech) with accuracy, Brier score and calibration for each, a visible "computed on" date and market count, and a downloadable CSV of resolved markets with the price snapshots used. Publish a short methods note per topic, show weak topics as honestly as strong ones, and have Legal and Compliance approve the wording before any accuracy figure is used in ads or partner pitches.

Reporters cite sources they can check for their own subject. Topic-level evidence makes Polymarket quotable as information, which is the positioning the company wants, and it does not ask anyone to trade.

[ ] Topic mapping rules written down
[ ] Accuracy, Brier, calibration and market count per topic
[ ] "Computed on" date on the page
[ ] CSV of resolved markets and snapshots
[ ] Methods note per topic
[ ] Legal and Compliance sign-off on wording
[ ] Translated into all 17 editions
[ ] Reporter list by beat

• Some topics look weaker

  Publish them anyway with the method; selective reporting would damage trust.

• Accuracy claims in advertising

  Only Legal-approved wording, and never next to a call to trade.

• Rules differ by country

  Check with Compliance where accuracy claims may be shown, especially in regions where the platform is restricted.

• Your websiteAccuracy page (checked October 22, 2026): "98.7% 4 hr accuracy", "90.3% 1 month accuracy", "0.0593 Brier Score"; charts for expected vs actual, Brier score by market volume and Yes/No resolution mix (21.8% Yes, 78.2% No); a methods note and five FAQs. The figures are platform-wide only: no breakdown by topic (politics, sports, economics, weather), no date or count of markets behind the numbers, and no downloadable data.Source
• HiringPolymarket's description in its job posts: a "peer-to-peer marketplace with no centralized 'house,'" that "aggregates diverse opinions into transparent, market-based probabilities"; growing in "adoption as an alternative news source"; "Our ambition is to become a ubiquitous beacon of truth in global media".Source
• HiringUser Acquisition Lead (New York, posted October 19, 2026): leads paid social, paid search, influencer, referral and emerging channels; "The prediction market category is still being defined, and the person in this role will have to figure out how to explain a new kind of product to a broad audience"; will "Identify and develop non-traditional acquisition channels suited to Polymarket's regulatory environment and user base, including media partnerships, community programs, and event-based activations".Source
• Your websiteTransparency page, "Polymarket on Record: Governance, Market Supervision and Enforcement": "Polymarket is cited every day by news organizations, researchers, policymakers, and traders"; it explains the two platforms, that polymarket.com is non-custodial and its trading record is on-chain, and that insider trading and manipulation "are prohibited and monitored". A separate Trust & Safety Hub explains prediction markets, trading rules, market integrity and user protections.Source
• Your websitePolymarket's llms.txt: "There are two separate products": polymarket.com, "the international platform that settles in crypto", and Polymarket US (polymarket.us), "a CFTC-regulated exchange for US residents"; "Polymarket does not set odds and is not the counterparty. It is not a sportsbook."; "polymarket.com is published in 17 language editions"; AI agents are told to cite the market page and the time a price was read, and to "Never present a price as a fixed fact".Source

Write and publish the articles as each control ships: how to set a deposit limit, how to take a break or self-exclude, where to get help, and how to raise a formal complaint and what happens next. Link them from account settings, the Trust & Safety Hub and the footer, and feed the same text to the AI support agent.

Visible protections build trust with users, partners and regulators, and the AI agent can only give answers that exist in its knowledge.

• Controls differ by product and region

  Separate articles for polymarket.com and Polymarket US.

• Help centerHelp center index (about 40 articles, checked October 22, 2026): getting started, markets (prices, resolution, clarification, disputes), trading (rewards, rebates, fees, a referral program), FAQs and troubleshooting. There is no article on deposit limits, self-exclusion or taking a break, and none on how to make a formal complaint. The "What is Polymarket" summary says users "profit from your knowledge by betting on future events", while the homepage description says "by trading on future events".Source
• HiringEngineering Manager, Trust & Safety, Surveillance & Compliance (posted October 19, 2026): owns KYC and onboarding, fraud and AML controls, and market surveillance for "manipulation, wash trading, spoofing, and misuse of non-public information"; will "Ship user protections such as deposit limits, self-exclusion, and responsible trading controls, and make them reliable across the product".Source
• HiringCustomer Experience build-out (posted October 1, 2026): a Content, QA and Learning Development lead to "Own the help center, internal knowledge base, macros, and the knowledge inputs and prompts that feed our AI agents", because "Markets, probabilities, resolution rules, and financial mechanics are not standard support territory"; an Escalations and Complaints Lead because "a formal escalations and complaints program doesn't fully exist yet" and every case file must be "clean enough to hand to a regulator"; and an Executive Community Relations Lead for issues that surface "on X, or in a community channel with thousands of people watching".Source
• Your websiteTransparency page, "Polymarket on Record: Governance, Market Supervision and Enforcement": "Polymarket is cited every day by news organizations, researchers, policymakers, and traders"; it explains the two platforms, that polymarket.com is non-custodial and its trading record is on-chain, and that insider trading and manipulation "are prohibited and monitored". A separate Trust & Safety Hub explains prediction markets, trading rules, market integrity and user protections.Source

Write a short style guide with Legal (trade, market, contract, probability; words to avoid), sweep the help center, macros, AI agent prompts and app store text, and add a check to the QA scorecard so human and AI answers use the same words.

Consistent language supports the regulatory position, avoids mixed messages to new users, and is cheap to fix.

• Users search for "betting"

  Explain the difference in one article rather than using the word everywhere.

• Help centerHelp center index (about 40 articles, checked October 22, 2026): getting started, markets (prices, resolution, clarification, disputes), trading (rewards, rebates, fees, a referral program), FAQs and troubleshooting. There is no article on deposit limits, self-exclusion or taking a break, and none on how to make a formal complaint. The "What is Polymarket" summary says users "profit from your knowledge by betting on future events", while the homepage description says "by trading on future events".Source
• Your websitePolymarket's llms.txt: "There are two separate products": polymarket.com, "the international platform that settles in crypto", and Polymarket US (polymarket.us), "a CFTC-regulated exchange for US residents"; "Polymarket does not set odds and is not the counterparty. It is not a sportsbook."; "polymarket.com is published in 17 language editions"; AI agents are told to cite the market page and the time a price was read, and to "Never present a price as a fixed fact".Source
• HiringCustomer Experience build-out (posted October 1, 2026): a Content, QA and Learning Development lead to "Own the help center, internal knowledge base, macros, and the knowledge inputs and prompts that feed our AI agents", because "Markets, probabilities, resolution rules, and financial mechanics are not standard support territory"; an Escalations and Complaints Lead because "a formal escalations and complaints program doesn't fully exist yet" and every case file must be "clean enough to hand to a regulator"; and an Executive Community Relations Lead for issues that surface "on X, or in a community channel with thousands of people watching".Source
• HiringSenior Creative Strategist: briefs agency partners weekly on video, static and motion; will "Maintain and iterate on tone guidelines and creative testing frameworks so the broader team can execute consistently without you in the room" and fix gaps such as "missing templates, untested formats, underperforming hooks".Source

Change the description template to: the question, when it resolves, the resolution source and "see the current market probability". Test on a share of event pages and compare click-through from search.

Snippets that answer the reader's question get clicked and fit the information-first positioning; a dollar figure invites a gambling reading.

• Fewer clicks from volume-driven searchers

  That is the test; keep whichever serves readers.

• Your websiteEvent page "Fed Decision in October?": the meta description that search results show opens with the money traded ("$57,363,014 has traded on ... as of October 23, 2026. View real-time odds or trade"); the page has Rules, a Resolution Source (the Federal Reserve's FOMC calendar), a resolver address, FAQ and Event structured data, and a "Market Context" paragraph with economic figures and no source links.Source
• HiringPolymarket's description in its job posts: a "peer-to-peer marketplace with no centralized 'house,'" that "aggregates diverse opinions into transparent, market-based probabilities"; growing in "adoption as an alternative news source"; "Our ambition is to become a ubiquitous beacon of truth in global media".Source
• Your websitePolymarket's llms.txt: "There are two separate products": polymarket.com, "the international platform that settles in crypto", and Polymarket US (polymarket.us), "a CFTC-regulated exchange for US residents"; "Polymarket does not set odds and is not the counterparty. It is not a sportsbook."; "polymarket.com is published in 17 language editions"; AI agents are told to cite the market page and the time a price was read, and to "Never present a price as a fixed fact".Source

Build a library with Legal: approved claims with the fact behind each, required disclaimers by product and region, banned phrases, and which geographies each creative may run in. Attach it to every agency brief and check deliverables against it before launch.

Agencies move faster when the limits are written down, and it prevents costly takedowns.

• Library goes stale

  Monthly owner review.

• HiringSenior Creative Strategist: briefs agency partners weekly on video, static and motion; will "Maintain and iterate on tone guidelines and creative testing frameworks so the broader team can execute consistently without you in the room" and fix gaps such as "missing templates, untested formats, underperforming hooks".Source
• Your websitePolymarket's llms.txt: "There are two separate products": polymarket.com, "the international platform that settles in crypto", and Polymarket US (polymarket.us), "a CFTC-regulated exchange for US residents"; "Polymarket does not set odds and is not the counterparty. It is not a sportsbook."; "polymarket.com is published in 17 language editions"; AI agents are told to cite the market page and the time a price was read, and to "Never present a price as a fixed fact".Source
• Your websiteSeen from the US (this depends on the visitor's location): every polymarket.com page opens with "It looks like you're in the US. Trading is blocked in the United States on polymarket.com. Switch to polymarket.us to trade prediction markets", with "Go to polymarket.us" and "Continue in view only mode". The footer says Polymarket US is operated by QCX LLC, a CFTC-regulated Designated Contract Market, and that the international platform "is not regulated by the CFTC".Source
• Your websiteAccuracy page (checked October 22, 2026): "98.7% 4 hr accuracy", "90.3% 1 month accuracy", "0.0593 Brier Score"; charts for expected vs actual, Brier score by market volume and Yes/No resolution mix (21.8% Yes, 78.2% No); a methods note and five FAQs. The figures are platform-wide only: no breakdown by topic (politics, sports, economics, weather), no date or count of markets behind the numbers, and no downloadable data.Source

Agree one matrix with Legal and Compliance: who may be contacted, by which channel, how often, about what, by product and region; which topics are never used as triggers; and the opt-out rules. Enforce it in the messaging tools rather than in a document.

Rules first lets the team move fast without later rollbacks, and protects users from over-messaging at peak moments.

• Teams bypass the tools

  Only allow sends through the governed platform.

• HiringHead of Retention (New York, posted October 22, 2026): "Traders come in for elections, crypto moves, and playoff runs, then go quiet"; "The retention org today is early"; owns 30, 90 and 180-day retention as company KPIs; will "Own messaging rules across the company, including frequency caps and channel priority" and "Work with Legal and Compliance as a peer to set retention guardrails covering CFTC rules, state eligibility, and contact permissions".Source
• Your websitePolymarket's llms.txt: "There are two separate products": polymarket.com, "the international platform that settles in crypto", and Polymarket US (polymarket.us), "a CFTC-regulated exchange for US residents"; "Polymarket does not set odds and is not the counterparty. It is not a sportsbook."; "polymarket.com is published in 17 language editions"; AI agents are told to cite the market page and the time a price was read, and to "Never present a price as a fixed fact".Source
• Your websiteSeen from the US (this depends on the visitor's location): every polymarket.com page opens with "It looks like you're in the US. Trading is blocked in the United States on polymarket.com. Switch to polymarket.us to trade prediction markets", with "Go to polymarket.us" and "Continue in view only mode". The footer says Polymarket US is operated by QCX LLC, a CFTC-regulated Designated Contract Market, and that the international platform "is not regulated by the CFTC".Source

Let users follow topics and get a weekly digest of how markets on those topics moved and resolved, with links to sources and the accuracy page; send resolution notices for markets they viewed. Measure returning readers. No trading incentives, bonuses or "odds are moving" prompts, and every message follows the messaging rules.

Information value brings people back without pressure to trade, and returning readers are the base for everything else.

• Digests read as promotion

  No calls to trade; information only.

• #6 Write the company messaging rules before the retention team is hired

• HiringHead of Retention (New York, posted October 22, 2026): "Traders come in for elections, crypto moves, and playoff runs, then go quiet"; "The retention org today is early"; owns 30, 90 and 180-day retention as company KPIs; will "Own messaging rules across the company, including frequency caps and channel priority" and "Work with Legal and Compliance as a peer to set retention guardrails covering CFTC rules, state eligibility, and contact permissions".Source
• Help centerHelp article "How To Use Embeds": "Adding market embeds to your Substack or website". Polymarket also publishes a newsletter, The Oracle, "news and analysis from the world's largest prediction market", at news.polymarket.com.Source
• Your websiteSitemaps (checked October 22, 2026): about 18,000 URLs, including 12,000+ team pages and 17 language editions with hreflang; the base sitemap lists the accuracy, transparency, trust, leaderboard and rewards pages, four dashboards (macro, global elections, Fed rates, Trump) and resolution guidelines for esports only.Source
• Your websiteAccuracy page (checked October 22, 2026): "98.7% 4 hr accuracy", "90.3% 1 month accuracy", "0.0593 Brier Score"; charts for expected vs actual, Brier score by market volume and Yes/No resolution mix (21.8% Yes, 78.2% No); a methods note and five FAQs. The figures are platform-wide only: no breakdown by topic (politics, sports, economics, weather), no date or count of markets behind the numbers, and no downloadable data.Source

Map polymarket.com events to equivalent Polymarket US markets where both exist, and change the notice to link to the matching page and to the "website vs app" help article; when none exists, keep view-only mode. Have Compliance approve the notice and the mapping rules.

Eligible US users find the regulated product for the question they came for, and ineligible users get a clear explanation.

• Markets differ between products

  Only link exact equivalents.

• Your websiteSeen from the US (this depends on the visitor's location): every polymarket.com page opens with "It looks like you're in the US. Trading is blocked in the United States on polymarket.com. Switch to polymarket.us to trade prediction markets", with "Go to polymarket.us" and "Continue in view only mode". The footer says Polymarket US is operated by QCX LLC, a CFTC-regulated Designated Contract Market, and that the international platform "is not regulated by the CFTC".Source
• Your websitePolymarket's llms.txt: "There are two separate products": polymarket.com, "the international platform that settles in crypto", and Polymarket US (polymarket.us), "a CFTC-regulated exchange for US residents"; "Polymarket does not set odds and is not the counterparty. It is not a sportsbook."; "polymarket.com is published in 17 language editions"; AI agents are told to cite the market page and the time a price was read, and to "Never present a price as a fixed fact".Source
• HiringUser Acquisition Lead (New York, posted October 19, 2026): leads paid social, paid search, influencer, referral and emerging channels; "The prediction market category is still being defined, and the person in this role will have to figure out how to explain a new kind of product to a broad audience"; will "Identify and develop non-traditional acquisition channels suited to Polymarket's regulatory environment and user base, including media partnerships, community programs, and event-based activations".Source

Put the eligibility map (by product, country and state) into the planning and pacing tools so spend outside eligible areas is flagged daily, and run holdout regions inside eligible areas to measure true incremental sign-ups.

It stops paying for audiences who cannot use the product and shows which spend actually adds users.

• Platform geo targeting is leaky

  Exclude border areas and verify with server-side data.

• HiringSenior Media Planner, Strategy & Insights: the Growth team spends "across a range of channels and geographies"; the role leads "mix modeling, incrementality testing, and geographic experiments" and flags when "the actual channel or geographic mix has drifted from the approved plan". A Senior Data Scientist / Analyst, Growth will own full-funnel analytics and decide "which leagues, events, or market types deserve investment".Source
• HiringHead of Retention (New York, posted October 22, 2026): "Traders come in for elections, crypto moves, and playoff runs, then go quiet"; "The retention org today is early"; owns 30, 90 and 180-day retention as company KPIs; will "Own messaging rules across the company, including frequency caps and channel priority" and "Work with Legal and Compliance as a peer to set retention guardrails covering CFTC rules, state eligibility, and contact permissions".Source
• Your websiteSeen from the US (this depends on the visitor's location): every polymarket.com page opens with "It looks like you're in the US. Trading is blocked in the United States on polymarket.com. Switch to polymarket.us to trade prediction markets", with "Go to polymarket.us" and "Continue in view only mode". The footer says Polymarket US is operated by QCX LLC, a CFTC-regulated Designated Contract Market, and that the international platform "is not regulated by the CFTC".Source
• Your websitePolymarket's llms.txt: "There are two separate products": polymarket.com, "the international platform that settles in crypto", and Polymarket US (polymarket.us), "a CFTC-regulated exchange for US residents"; "Polymarket does not set odds and is not the counterparty. It is not a sportsbook."; "polymarket.com is published in 17 language editions"; AI agents are told to cite the market page and the time a price was read, and to "Never present a price as a fixed fact".Source

Once the program runs, publish quarterly figures: complaints received by type, median time to resolve, share upheld, resolution disputes raised and their outcomes, and the fixes made. Have Legal approve the format.

Openness about problems is more convincing than any claim of fairness, and it gives the complaints team a public standard.

• Numbers attract criticism

  Show trends and fixes alongside the counts.

• #2 Help articles for the user protections Trust & Safety is building: limits, breaks and complaints

• HiringCustomer Experience build-out (posted October 1, 2026): a Content, QA and Learning Development lead to "Own the help center, internal knowledge base, macros, and the knowledge inputs and prompts that feed our AI agents", because "Markets, probabilities, resolution rules, and financial mechanics are not standard support territory"; an Escalations and Complaints Lead because "a formal escalations and complaints program doesn't fully exist yet" and every case file must be "clean enough to hand to a regulator"; and an Executive Community Relations Lead for issues that surface "on X, or in a community channel with thousands of people watching".Source
• Your websiteTransparency page, "Polymarket on Record: Governance, Market Supervision and Enforcement": "Polymarket is cited every day by news organizations, researchers, policymakers, and traders"; it explains the two platforms, that polymarket.com is non-custodial and its trading record is on-chain, and that insider trading and manipulation "are prohibited and monitored". A separate Trust & Safety Hub explains prediction markets, trading rules, market integrity and user protections.Source
• Help centerHelp center index (about 40 articles, checked October 22, 2026): getting started, markets (prices, resolution, clarification, disputes), trading (rewards, rebates, fees, a referral program), FAQs and troubleshooting. There is no article on deposit limits, self-exclusion or taking a break, and none on how to make a formal complaint. The "What is Polymarket" summary says users "profit from your knowledge by betting on future events", while the homepage description says "by trading on future events".Source

Tag every ticket about resolution or rules, review the top themes weekly with the markets team, and fix the source: clearer rules on market pages, a new help article or an AI knowledge update. Track repeat questions by theme.

Clear rules reduce disputes and frustrated users, and the AI agent improves with each fix.

• Rules changes on live markets

  Only clarify through the existing clarification process.

• HiringCustomer Experience build-out (posted October 1, 2026): a Content, QA and Learning Development lead to "Own the help center, internal knowledge base, macros, and the knowledge inputs and prompts that feed our AI agents", because "Markets, probabilities, resolution rules, and financial mechanics are not standard support territory"; an Escalations and Complaints Lead because "a formal escalations and complaints program doesn't fully exist yet" and every case file must be "clean enough to hand to a regulator"; and an Executive Community Relations Lead for issues that surface "on X, or in a community channel with thousands of people watching".Source
• Help centerHelp center index (about 40 articles, checked October 22, 2026): getting started, markets (prices, resolution, clarification, disputes), trading (rewards, rebates, fees, a referral program), FAQs and troubleshooting. There is no article on deposit limits, self-exclusion or taking a break, and none on how to make a formal complaint. The "What is Polymarket" summary says users "profit from your knowledge by betting on future events", while the homepage description says "by trading on future events".Source
• Your websiteEvent page "Fed Decision in October?": the meta description that search results show opens with the money traded ("$57,363,014 has traded on ... as of October 23, 2026. View real-time odds or trade"); the page has Rules, a Resolution Source (the Federal Reserve's FOMC calendar), a resolver address, FAQ and Event structured data, and a "Market Context" paragraph with economic figures and no source links.Source

Add source links to every figure in the summaries, sample summaries weekly against the sources, and track an error rate. Label how the summary was produced and when it was last updated.

Sourced context is more citable and protects the accuracy reputation the company is building.

• Slower publishing

  Prioritise high-traffic markets first.

• Your websiteEvent page "Fed Decision in October?": the meta description that search results show opens with the money traded ("$57,363,014 has traded on ... as of October 23, 2026. View real-time odds or trade"); the page has Rules, a Resolution Source (the Federal Reserve's FOMC calendar), a resolver address, FAQ and Event structured data, and a "Market Context" paragraph with economic figures and no source links.Source
• HiringPolymarket's description in its job posts: a "peer-to-peer marketplace with no centralized 'house,'" that "aggregates diverse opinions into transparent, market-based probabilities"; growing in "adoption as an alternative news source"; "Our ambition is to become a ubiquitous beacon of truth in global media".Source
• Your websitePolymarket's llms.txt: "There are two separate products": polymarket.com, "the international platform that settles in crypto", and Polymarket US (polymarket.us), "a CFTC-regulated exchange for US residents"; "Polymarket does not set odds and is not the counterparty. It is not a sportsbook."; "polymarket.com is published in 17 language editions"; AI agents are told to cite the market page and the time a price was read, and to "Never present a price as a fixed fact".Source

Publish an institutional page with the checklist by entity type, what each document is for, typical timelines and a contact; track every account through the stages internally and report where it stalls.

Clear requirements up front shorten onboarding, and stage data shows where to fix the process.

• Requirements change

  Date the page and review monthly.

• HiringDirector, Institutional Onboarding: "Market-makers, hedge funds, trading desks, and sophisticated financial players are paying close attention"; owns onboarding "from initial outreach and documentation collection through account activation", working with legal and compliance on KYC, KYB and AML; "Every week an institution is stuck in onboarding is a week they're not trading".Source
• Your websiteTransparency page, "Polymarket on Record: Governance, Market Supervision and Enforcement": "Polymarket is cited every day by news organizations, researchers, policymakers, and traders"; it explains the two platforms, that polymarket.com is non-custodial and its trading record is on-chain, and that insider trading and manipulation "are prohibited and monitored". A separate Trust & Safety Hub explains prediction markets, trading rules, market integrity and user protections.Source

Write templates for the common high-visibility cases (resolution disputes, outages, account holds), agree who approves what and how fast, and link the status page and a dated incident note in every public reply.

Fast, consistent, factual replies limit damage and show the community it is heard.

• Templates sound robotic

  Personalise the first line every time.

• HiringCustomer Experience build-out (posted October 1, 2026): a Content, QA and Learning Development lead to "Own the help center, internal knowledge base, macros, and the knowledge inputs and prompts that feed our AI agents", because "Markets, probabilities, resolution rules, and financial mechanics are not standard support territory"; an Escalations and Complaints Lead because "a formal escalations and complaints program doesn't fully exist yet" and every case file must be "clean enough to hand to a regulator"; and an Executive Community Relations Lead for issues that surface "on X, or in a community channel with thousands of people watching".Source
• Your websiteTransparency page, "Polymarket on Record: Governance, Market Supervision and Enforcement": "Polymarket is cited every day by news organizations, researchers, policymakers, and traders"; it explains the two platforms, that polymarket.com is non-custodial and its trading record is on-chain, and that insider trading and manipulation "are prohibited and monitored". A separate Trust & Safety Hub explains prediction markets, trading rules, market integrity and user protections.Source

Create a partner kit: embeds and dashboards, a one-page "how to read a market probability" guide (from the llms.txt guidance), topic accuracy from idea 1, required disclaimers by region and a contact. Sign ten publishers in topics where accuracy is strongest.

Partners who understand and trust the data cite it correctly and keep using it.

• Embeds seen as ads

  No trade buttons in partner embeds where rules require.

• #1 Accuracy by topic on the accuracy page, with a date and a dataset journalists can cite

• Help centerHelp article "How To Use Embeds": "Adding market embeds to your Substack or website". Polymarket also publishes a newsletter, The Oracle, "news and analysis from the world's largest prediction market", at news.polymarket.com.Source
• HiringUser Acquisition Lead (New York, posted October 19, 2026): leads paid social, paid search, influencer, referral and emerging channels; "The prediction market category is still being defined, and the person in this role will have to figure out how to explain a new kind of product to a broad audience"; will "Identify and develop non-traditional acquisition channels suited to Polymarket's regulatory environment and user base, including media partnerships, community programs, and event-based activations".Source
• Your websitePolymarket's llms.txt: "There are two separate products": polymarket.com, "the international platform that settles in crypto", and Polymarket US (polymarket.us), "a CFTC-regulated exchange for US residents"; "Polymarket does not set odds and is not the counterparty. It is not a sportsbook."; "polymarket.com is published in 17 language editions"; AI agents are told to cite the market page and the time a price was read, and to "Never present a price as a fixed fact".Source
• Your websiteAccuracy page (checked October 22, 2026): "98.7% 4 hr accuracy", "90.3% 1 month accuracy", "0.0593 Brier Score"; charts for expected vs actual, Brier score by market volume and Yes/No resolution mix (21.8% Yes, 78.2% No); a methods note and five FAQs. The figures are platform-wide only: no breakdown by topic (politics, sports, economics, weather), no date or count of markets behind the numbers, and no downloadable data.Source

Release a documented dataset of resolved markets (question, rules, resolution source, price snapshots, outcome), offer small research grants, and host an annual forecasting-accuracy workshop with published papers.

Independent research is the strongest form of credibility for a source of probabilities, and it is not marketing.

• Findings are critical

  Independence is the point; publish regardless.

• #1 Accuracy by topic on the accuracy page, with a date and a dataset journalists can cite

• Your websiteAccuracy page (checked October 22, 2026): "98.7% 4 hr accuracy", "90.3% 1 month accuracy", "0.0593 Brier Score"; charts for expected vs actual, Brier score by market volume and Yes/No resolution mix (21.8% Yes, 78.2% No); a methods note and five FAQs. The figures are platform-wide only: no breakdown by topic (politics, sports, economics, weather), no date or count of markets behind the numbers, and no downloadable data.Source
• Your websiteSitemaps (checked October 22, 2026): about 18,000 URLs, including 12,000+ team pages and 17 language editions with hreflang; the base sitemap lists the accuracy, transparency, trust, leaderboard and rewards pages, four dashboards (macro, global elections, Fed rates, Trump) and resolution guidelines for esports only.Source
• Public profilesDeveloper reach: GitHub has 104 public repositories (the top one, "agents", has about 3,800 stars) and 21 npm packages with about 97,000 weekly downloads; the docs offer a public market data API "No authentication required for market data", an agent skill file and a docs MCP server.Source
• Your websiteTransparency page, "Polymarket on Record: Governance, Market Supervision and Enforcement": "Polymarket is cited every day by news organizations, researchers, policymakers, and traders"; it explains the two platforms, that polymarket.com is non-custodial and its trading record is on-chain, and that insider trading and manipulation "are prohibited and monitored". A separate Trust & Safety Hub explains prediction markets, trading rules, market integrity and user protections.Source

Offer an optional limit during onboarding, show a monthly activity summary with a one-tap limit or break, and report adoption of controls internally alongside retention. Design with Legal and Compliance for each product and region.

Users who feel in control stay healthier and complain less, and regulators and partners can see the controls work.

• Friction in sign-up

  Keep it one optional step.

• #2 Help articles for the user protections Trust & Safety is building: limits, breaks and complaints

• HiringEngineering Manager, Trust & Safety, Surveillance & Compliance (posted October 19, 2026): owns KYC and onboarding, fraud and AML controls, and market surveillance for "manipulation, wash trading, spoofing, and misuse of non-public information"; will "Ship user protections such as deposit limits, self-exclusion, and responsible trading controls, and make them reliable across the product".Source
• HiringHead of Retention (New York, posted October 22, 2026): "Traders come in for elections, crypto moves, and playoff runs, then go quiet"; "The retention org today is early"; owns 30, 90 and 180-day retention as company KPIs; will "Own messaging rules across the company, including frequency caps and channel priority" and "Work with Legal and Compliance as a peer to set retention guardrails covering CFTC rules, state eligibility, and contact permissions".Source
• Help centerHelp center index (about 40 articles, checked October 22, 2026): getting started, markets (prices, resolution, clarification, disputes), trading (rewards, rebates, fees, a referral program), FAQs and troubleshooting. There is no article on deposit limits, self-exclusion or taking a break, and none on how to make a formal complaint. The "What is Polymarket" summary says users "profit from your knowledge by betting on future events", while the homepage description says "by trading on future events".Source

Publish a quarterly report with Legal: alerts reviewed, cases opened, actions taken by type, average time to act, and changes to rules, without identifying individuals or open investigations.

Evidence of active policing is what partners, media and regulators look for in a market that wants to be trusted.

• Revealing detection methods

  Publish outcomes, not techniques.

• HiringEngineering Manager, Trust & Safety, Surveillance & Compliance (posted October 19, 2026): owns KYC and onboarding, fraud and AML controls, and market surveillance for "manipulation, wash trading, spoofing, and misuse of non-public information"; will "Ship user protections such as deposit limits, self-exclusion, and responsible trading controls, and make them reliable across the product".Source
• Your websiteTransparency page, "Polymarket on Record: Governance, Market Supervision and Enforcement": "Polymarket is cited every day by news organizations, researchers, policymakers, and traders"; it explains the two platforms, that polymarket.com is non-custodial and its trading record is on-chain, and that insider trading and manipulation "are prohibited and monitored". A separate Trust & Safety Hub explains prediction markets, trading rules, market integrity and user protections.Source

Feature tools that use Polymarket data for information (newsroom dashboards, research notebooks, forecasting comparisons), with attribution rules and a link back to the methodology. Exclude tools that promote trading.

A visible ecosystem of information tools strengthens the news-source positioning and spreads correct attribution.

• Projects misread data

  Require the "how to read a probability" link.

• Public profilesDeveloper reach: GitHub has 104 public repositories (the top one, "agents", has about 3,800 stars) and 21 npm packages with about 97,000 weekly downloads; the docs offer a public market data API "No authentication required for market data", an agent skill file and a docs MCP server.Source
• Your websitePolymarket's llms.txt: "There are two separate products": polymarket.com, "the international platform that settles in crypto", and Polymarket US (polymarket.us), "a CFTC-regulated exchange for US residents"; "Polymarket does not set odds and is not the counterparty. It is not a sportsbook."; "polymarket.com is published in 17 language editions"; AI agents are told to cite the market page and the time a price was read, and to "Never present a price as a fixed fact".Source
• HiringPolymarket's description in its job posts: a "peer-to-peer marketplace with no centralized 'house,'" that "aggregates diverse opinions into transparent, market-based probabilities"; growing in "adoption as an alternative news source"; "Our ambition is to become a ubiquitous beacon of truth in global media".Source

Check which help articles exist in each language, translate the core set (getting started, resolution, disputes, protections, complaints) for the largest editions first, and route the AI support agent to answer in the user's language from reviewed text.

Help in the user's language reduces tickets and mistakes, especially on rules and protections.

• Translations drift

  One owner per language.

• #2 Help articles for the user protections Trust & Safety is building: limits, breaks and complaints

• Your websiteSitemaps (checked October 22, 2026): about 18,000 URLs, including 12,000+ team pages and 17 language editions with hreflang; the base sitemap lists the accuracy, transparency, trust, leaderboard and rewards pages, four dashboards (macro, global elections, Fed rates, Trump) and resolution guidelines for esports only.Source
• Help centerHelp center index (about 40 articles, checked October 22, 2026): getting started, markets (prices, resolution, clarification, disputes), trading (rewards, rebates, fees, a referral program), FAQs and troubleshooting. There is no article on deposit limits, self-exclusion or taking a break, and none on how to make a formal complaint. The "What is Polymarket" summary says users "profit from your knowledge by betting on future events", while the homepage description says "by trading on future events".Source
• HiringCustomer Experience build-out (posted October 1, 2026): a Content, QA and Learning Development lead to "Own the help center, internal knowledge base, macros, and the knowledge inputs and prompts that feed our AI agents", because "Markets, probabilities, resolution rules, and financial mechanics are not standard support territory"; an Escalations and Complaints Lead because "a formal escalations and complaints program doesn't fully exist yet" and every case file must be "clean enough to hand to a regulator"; and an Executive Community Relations Lead for issues that surface "on X, or in a community channel with thousands of people watching".Source
• Your websitePolymarket's llms.txt: "There are two separate products": polymarket.com, "the international platform that settles in crypto", and Polymarket US (polymarket.us), "a CFTC-regulated exchange for US residents"; "Polymarket does not set odds and is not the counterparty. It is not a sportsbook."; "polymarket.com is published in 17 language editions"; AI agents are told to cite the market page and the time a price was read, and to "Never present a price as a fixed fact".Source

Profile the slowest interactions on event and sports pages, batch and throttle live price updates, move heavy work off the main thread, and track INP by page type.

Snappier pages feel more trustworthy and reduce mis-taps; it helps readers as much as traders.

• Slower price updates

  Keep updates visible; only batch rendering.

• Google PageSpeedChrome UX Report for polymarket.com (real visitors, p75): LCP 2.3s and CLS 0.03 pass, but INP is 247ms, above the 200ms "good" threshold, so taps and clicks feel slow on a live, fast-updating page.Source