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  • The brief
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  • Idea portfolio
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  • This week · 6
  • This quarter · 9
  • Big bets · 3
  • Wildcards · 2
  • How we can help
Generated Oct 21, 2026
  1. Programmable
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growth playbook · Oct 21, 2026

risis.com.sg (opens in a new tab)

RISIS growth playbook

Diagnosis

RISIS has a national story, 50 years of craft, famous commissions and shops where visitors pass through Singapore. Online, the gaps are in the details: the corporate page says "from $XX" and sends every buyer to a contact form, store and sale pages show errors or expired offers, there are no reviews, all 12 market versions are English, and in-store buyers are rarely brought online.

This playbook starts with a real corporate order page for long service awards, then captures travellers through warranty registration, builds a collectors' register, translates the store and tells the orchid stories.

Growth Score

7/10

Biggest Opportunity

Corporate gifting and collectors: clear prices for buyers with budgets, and first access for people who buy every year.

Biggest Risk

Without reviews, local-language pages or a way to bring store buyers online, RISIS stays a one-time souvenir for many visitors.

01

Start here

The three moves to make first. Each one is written up in full below.

  1. 1

    Replace "from $XX" with a real corporate order page for Long Service Awards

    Replace "$XX" with the current engraving price list.

    High impact First result in 1 month
  2. 2

    Fix the Store Locations error and show Changi shoppers where to find you

    Repair the broken image block.

    Medium impact First result in 2 weeks
  3. 3

    Turn warranty registration into the welcome for airport and boutique buyers

    Count warranty registrations last year against store transactions.

    High impact First result in 1 quarter

02

Your idea portfolio

20 ideas, grouped by when to run them. Open any idea for how to run it: the steps, who to approach, copy you can use, and how to measure it.

  • 6 ideas are marked Unexpected: plays you are unlikely to have tried.

Every idea placed by the effort it takes against the impact it could have. Quick wins sit top left; select a number to open that idea. The filters below narrow the list by status, timing, category and what Programmable can build.

Effort vs impactEach number is an idea. Select one to open it.
Impact →
Quick wins · 2Big bets · 6Fill-ins · 7Reconsider · 5
Effort →

Showing 20 of 20 ideas

This week 6

Quick wins with a clear first action.

  • 01

    Corporate gifting is where RISIS has its most famous work (the F1 Singapore Grand Prix trophy, HSBC and FIDE championship pieces, Standard Chartered gifts), yet the page an HR or events buyer lands on says engraving costs "from $XX, depending on character count", and all three "VIEW PRICING" buttons open the general contact form. The Long Service Awards collection has 83 products, but each is sold one at a time at retail price, with no quantity pricing, no engraving choice and no lead time, and 15 are out of stock. A buyer with a budget and a date has to email and wait.

    High impactLow effort First result in 1 month Corporate Sales Manager

    First action

    Replace "$XX" with the current engraving price list.

    How to measure it

    Corporate quote requests a month

    Now
    –
    Target
    2x
    By
    90 days

    Steps

    1. 1

      Fix the price line

      Real engraving prices by character count and product type.

      Corporate Sales Manager 1 day

    2. 2

      Price tiers

      Quantity prices for the 20 most-ordered award pieces.

      Corporate Sales Manager 1 week

    3. 3

      Lead times

      Engraving and stock lead time by quantity.

      Retail Operations Manager 2 days

    4. 4

      Build the page

      Tiers, engraving option, lead times and a quote form.

      Head of E-commerce 1 week

    5. 5

      Tidy the range

      Mark or hide the 15 out-of-stock items.

      Head of E-commerce 1 day

    6. 6

      Sample offer

      One loan or discounted sample for HR teams.

      Corporate Sales Manager 1 week

    7. 7

      Track

      Quotes, response time and orders each month.

      Corporate Sales Manager monthly

    First result
    1 month
    Cost
    Staff time
    Owner
    Corporate Sales Manager

    Smallest test

    Publish the engraving price list and a quote form this week and count enquiries for a month.

    Why it works

    Publish the real engraving prices (English or Chinese, by character count, for sculptures and chopsticks, plaques, and pens and desktop). Build one Long Service Awards page for buyers: price tiers for 10, 25, 50 and 100 pieces, a logo or name engraving option, lead time by quantity, and a "request a quote" form that asks for quantity, budget per head and date, and gets an answer within one working day. Hide or mark out-of-stock items, and offer a sample piece for HR teams to see before they order.

    Corporate buyers choose the supplier that answers price and date first. Clear prices remove the back-and-forth, and long service awards come back every year for every company that starts with you.

    Ready to use

    ChecklistCorporate award page checklist

    [ ] Engraving prices (English and Chinese, by character count)
    [ ] Quantity tiers: 10 / 25 / 50 / 100
    [ ] Lead time by quantity
    [ ] Logo engraving option and file upload
    [ ] Quote form: quantity, budget per head, date
    [ ] One-working-day reply promise
    [ ] Out-of-stock items hidden or marked
    [ ] Sample piece for HR teams
    [ ] Client logos and the F1, HSBC and FIDE pieces as proof

    Risks and how to handle them

    • Prices published to competitors

      Publish "from" tiers and keep bespoke work on quote.

    • Stock for large orders

      Show lead times honestly and reserve stock on deposit.

    Evidence

    • Your websiteEngraving Services page (checked October 20, 2026), under "Corporate Custom Gifts": "Personalise your piece with logo or word engraving in English or Chinese from $XX, depending on character count." Its three "VIEW PRICING" buttons (Sculptures & Chopsticks, Plaques, Pens & Desktop) all open the Contact Us page. The menu item "Bespoke events and services" also points to this page, although a separate /pages/bespoke-events-services page exists.Source
    • Your catalogueLong Service Awards collection: 83 products (15 out of stock), e.g. Merlion Infinity Pen and Name Card Holder S$358, Vanda Miss Joaquim Artistry Frame S$1,468, Nine Carp Lotus Frame S$1,988; sold one at a time at retail prices, with no quantity pricing, engraving option or lead time on the product pages.Source
    • Your websiteCustomised Corporate Gifts and Our Clients pages: in-house designers for bespoke jewellery, trophies and decor; featured works include the "Bespoke Winner's Necklace For 2025 HSBC Women's World Championship", the "Fide World Championship Trophy Singapore 2024", Standard Chartered Bank Wealth Management gifts and the Formula One Singapore Grand Prix trophy (2013 and 2014); proof points: cyanide-free hypoallergenic plating, treated wastewater, recycled gold, offset shipping.Source
  • 02

    The Store Locations page starts with "Liquid error (snippets/image-element line 138): invalid url input" in place of its image. It is a page visitors open just before a trip, and it lists the Changi Airport shops in all four terminals and the Botanic Gardens shops.

    Medium impactLow effort First result in 2 weeks Head of E commerce

    First action

    Repair the broken image block.

    How to measure it

    Direction clicks

    Now
    –
    Target
    +30%
    By
    60 days

    Steps

    1. 1

      Repair

      Fix the image URL.

      Head of E-commerce 1 hour

    2. 2

      Add map

      Store and terminal map.

      Head of E-commerce 1 day

    3. 3

      Terminal guide

      Where each shop is.

      Retail Operations Manager 1 day

    4. 4

      Stock notes

      What each shop carries.

      Retail Operations Manager 1 day

    5. 5

      Link

      Homepage and emails.

      Head of E-commerce 1 hour

    6. 6

      Measure

      Visits and clicks.

      Head of E-commerce monthly

    First result
    2 weeks
    Cost
    $0
    Owner
    Head of E commerce

    Smallest test

    Repair the page today.

    Why it works

    Repair the image block, add a map and terminal guide ("after immigration, Level 2, near the B gates"), opening hours and a line on what each shop stocks, and link to it from the homepage and order emails.

    Travellers plan their last purchase on the way to the airport; a clear store page sends them to a RISIS shop rather than a generic duty-free one.

    Risks and how to handle them

    • Terminal changes

      Review the guide each quarter.

    Evidence

    • Your websiteStore Locations page: the top of the page prints "Liquid error (snippets/image-element line 138): invalid url input". It lists the ION Orchard flagship, the Wisma Atria atelier, Takashimaya, four shops in the Changi Airport Terminal 1-4 departure transit areas (open about 6am to midnight or 1am) and two Gardens Shops at the Singapore Botanic Gardens (Nassim Gate and the National Orchid Garden).Source
  • 03

    RISIS requires the warranty registration form to be completed before any claim, or the warranty runs from the date of inventory issue. Many buyers are travellers at Changi and the Botanic Gardens who fly home with a gift and never visit the website again.

    High impactLow effort First result in 1 quarter CRM and loyalty lead

    First action

    Count warranty registrations last year against store transactions.

    How to measure it

    Registrations per 100 store sales

    Now
    –
    Target
    25
    By
    2 quarters

    Steps

    1. 1

      Measure

      Registrations vs store sales.

      CRM and loyalty lead 1 week

    2. 2

      Shorten the form

      Mobile, 30 seconds.

      Head of E-commerce 1 week

    3. 3

      Print cards

      QR for each shop.

      Retail Operations Manager 2 weeks

    4. 4

      Welcome series

      Care, orchid story, first-order offer.

      CRM and loyalty lead 2 weeks

    5. 5

      Train staff

      Mention it at the till.

      Retail Operations Manager 1 week

    6. 6

      Track

      Registrations and online orders by shop.

      CRM and loyalty lead monthly

    First result
    1 quarter
    Cost
    Printing
    Owner
    CRM and loyalty lead

    Smallest test

    Put cards in one Changi shop for a month.

    Why it works

    Put a QR card in every shop bag: "Register your warranty in 30 seconds". The online form takes email, country and the piece bought, confirms the warranty, explains care, and offers 10% off a first online order shipped home, in the buyer's currency. Follow with a short series about the orchid in their piece and matching pieces.

    The warranty gives every in-store buyer a real reason to give an email, and turns one-time souvenir buyers into international online customers.

    Risks and how to handle them

    • Consent rules

      Ask for marketing consent separately under PDPA.

    Evidence

    • Your websiteWarranty terms: jewellery is guaranteed for 12 months and home and lifestyle for 36 months; "This warranty registration form must be duly completed and returned to us after purchase is made, prior to any warranty claim... In otherwise, the warranty period will be counted from date of inventory issuance." The footer links to "Warranty Registration".Source
    • Your websiteStore Locations page: the top of the page prints "Liquid error (snippets/image-element line 138): invalid url input". It lists the ION Orchard flagship, the Wisma Atria atelier, Takashimaya, four shops in the Changi Airport Terminal 1-4 departure transit areas (open about 6am to midnight or 1am) and two Gardens Shops at the Singapore Botanic Gardens (Nassim Gate and the National Orchid Garden).Source
    • Your websiteShipping: Singapore express next working day S$50, free local delivery over S$100 (3-5 working days); international 5-14 working days, S$25 off over S$300, with free jewellery shipping over USD 270 (US), AUD 400 (Australia) and NZD 480 (New Zealand). FAQ: orders "dispatched within estimated up to 3 to 5 working days"; no cancellations or changes once paid. Gift wrapping S$5.Source
    • Site checkThe store runs 12 English-only market versions (root plus /en-us, /en-ca, /en-au, /en-gb, /en-nz, /en-hk, /en-jp, /en-ae, /en-de, /en-fr, /en-nl, /en-eu), each with the same 1,089 URLs, so the sitemap holds 14,171 URLs; hreflang tags are all "en-". There is no Chinese or Japanese language version, although engraving is offered "in English or Chinese", new pieces carry Chinese phrases and some press features are in Chinese. In the currency picker, Norway, Türkiye, South Africa, Kuwait, Jordan and Chile, among others, show "SGD $".Source
  • 04

    The currency picker shows "SGD $" for Norway, Türkiye, South Africa, Kuwait, Jordan, Chile and others. A shopper in Oslo or Istanbul sees a price in a currency they do not use, while the store already supports dozens of local currencies.

    Medium impactLow effort First result in 1 month Head of E commerce

    First action

    List countries that show SGD and their visits.

    How to measure it

    Conversion in affected countries

    Now
    –
    Target
    +10%
    By
    90 days

    Steps

    1. 1

      List

      Countries on SGD.

      Head of E-commerce 1 hour

    2. 2

      Check visits

      Analytics by country.

      Head of E-commerce 1 hour

    3. 3

      Enable

      Local currencies.

      Head of E-commerce 1 day

    4. 4

      Test

      Checkout in each.

      Head of E-commerce 1 day

    5. 5

      Shipping

      Rates and thresholds.

      Head of E-commerce 1 day

    6. 6

      Measure

      Conversion by country.

      Head of E-commerce monthly

    First result
    1 month
    Cost
    $0
    Owner
    Head of E commerce

    Smallest test

    Enable Norway and Türkiye first.

    Why it works

    Enable local currencies in Shopify Markets for the countries with orders or visits, or show an approximate local price next to SGD, and check that shipping prices follow.

    Prices in the shopper's own currency convert better and reduce surprise at checkout.

    Risks and how to handle them

    • Payment provider limits

      Fall back to an approximate price display.

    Evidence

    • Site checkThe store runs 12 English-only market versions (root plus /en-us, /en-ca, /en-au, /en-gb, /en-nz, /en-hk, /en-jp, /en-ae, /en-de, /en-fr, /en-nl, /en-eu), each with the same 1,089 URLs, so the sitemap holds 14,171 URLs; hreflang tags are all "en-". There is no Chinese or Japanese language version, although engraving is offered "in English or Chinese", new pieces carry Chinese phrases and some press features are in Chinese. In the currency picker, Norway, Türkiye, South Africa, Kuwait, Jordan and Chile, among others, show "SGD $".Source
    • Your websiteShipping: Singapore express next working day S$50, free local delivery over S$100 (3-5 working days); international 5-14 working days, S$25 off over S$300, with free jewellery shipping over USD 270 (US), AUD 400 (Australia) and NZD 480 (New Zealand). FAQ: orders "dispatched within estimated up to 3 to 5 working days"; no cancellations or changes once paid. Gift wrapping S$5.Source
  • 05

    Pages still live include a Black Friday sale that "Ends on Sun, 30 Nov 2025", an atelier private sale from September 2025, 2023 and 2024 lookbooks and three copies of the PIPEDA compliance page. With 12 market versions of the site, each old page exists 13 times.

    Medium impactLow effort First result in 1 week Head of E commerce

    First action

    Redirect the Black Friday 2025 page.

    How to measure it

    Expired pages live

    Now
    –
    Target
    0
    By
    30 days

    Steps

    1. 1

      List

      Expired and duplicate pages.

      Head of E-commerce 2 hours

    2. 2

      Redirect

      Sales to current pages.

      Head of E-commerce 2 hours

    3. 3

      Archive

      Lookbooks to Past Collections.

      Head of E-commerce 1 day

    4. 4

      Merge

      PIPEDA pages.

      Head of E-commerce 1 hour

    5. 5

      Fix the menu

      Bespoke events link to its own page.

      Head of E-commerce 1 hour

    6. 6

      Check monthly

      After each campaign.

      Head of E-commerce monthly

    First result
    1 week
    Cost
    $0
    Owner
    Head of E commerce

    Smallest test

    Redirect the 2025 sale pages today.

    Why it works

    Redirect expired sale pages to the current sale or new-in collection, move lookbooks into the Past Collections area, keep one PIPEDA page, and remove the rest from the sitemap.

    A shopper who lands on an expired sale loses trust, and fewer stale pages help search engines find the new collections.

    Risks and how to handle them

    • Old links break

      Use redirects, not deletions.

    Evidence

    • SitemapPages still live: "Black Friday Sale... Ends on Sun, 30 Nov 2025", "risis-atelier-private-sale-on-29th-september-2025", the Autumn Winter 2023 lookbook, a Spring Summer 2024 brochure and three copies of the PIPEDA compliance page (pipeda-compliance, -1, -2). Careers page: "At this time, we do not have any job openings available."Source
    • Site checkThe store runs 12 English-only market versions (root plus /en-us, /en-ca, /en-au, /en-gb, /en-nz, /en-hk, /en-jp, /en-ae, /en-de, /en-fr, /en-nl, /en-eu), each with the same 1,089 URLs, so the sitemap holds 14,171 URLs; hreflang tags are all "en-". There is no Chinese or Japanese language version, although engraving is offered "in English or Chinese", new pieces carry Chinese phrases and some press features are in Chinese. In the currency picker, Norway, Türkiye, South Africa, Kuwait, Jordan and Chile, among others, show "SGD $".Source
  • 06

    None of the 667 product pages show customer ratings or reviews, including the bestselling Orchid Slider necklaces. For an international buyer spending S$200-S$300 on a gift they have never seen in person, other customers' photos and words are the missing proof.

    High impactMedium effort First result in 1 quarter CRM and loyalty lead

    First action

    Pick the 20 bestsellers to collect reviews for.

    How to measure it

    Conversion on reviewed products

    Now
    –
    Target
    +10%
    By
    2 quarters

    Steps

    1. 1

      Choose app

      Photo reviews and Shopify markets.

      Head of E-commerce 1 week

    2. 2

      Ask buyers

      Past year of online orders.

      CRM and loyalty lead 2 weeks

    3. 3

      Ask registrants

      Warranty sign-ups.

      CRM and loyalty lead ongoing

    4. 4

      Show stars

      Bestsellers first.

      Head of E-commerce 1 week

    5. 5

      Moderate

      Reply to every review.

      CRM and loyalty lead weekly

    6. 6

      Measure

      Conversion.

      Head of E-commerce monthly

    First result
    1 quarter
    Cost
    App fee
    Owner
    CRM and loyalty lead

    Smallest test

    Email 200 past buyers of Orchid Sliders.

    Why it works

    Install a review app, ask past online buyers and warranty registrants for reviews with photos, and show stars on bestsellers first. Include questions such as "who did you buy it for?" to show gifting stories.

    Reviews lift conversion most for first-time and overseas buyers, and they feed search results with stars.

    Risks and how to handle them

    • Few reviews at first

      Show them only once a product has five.

    Evidence

    • Your catalogueCatalogue (products.json, 667 products): necklaces 131, earrings 93, ornaments 83, brooches 69, sculptures 61, rings 51; median price S$290, up to S$26,888. Neither product pages nor product tiles show customer ratings or reviews. Bestsellers include Orchid Slider necklaces (S$200-S$310) with "six versatile ways of wearing".Source
    • Your websiteWarranty terms: jewellery is guaranteed for 12 months and home and lifestyle for 36 months; "This warranty registration form must be duly completed and returned to us after purchase is made, prior to any warranty claim... In otherwise, the warranty period will be counted from date of inventory issuance." The footer links to "Warranty Registration".Source
    • Your websiteShipping: Singapore express next working day S$50, free local delivery over S$100 (3-5 working days); international 5-14 working days, S$25 off over S$300, with free jewellery shipping over USD 270 (US), AUD 400 (Australia) and NZD 480 (New Zealand). FAQ: orders "dispatched within estimated up to 3 to 5 working days"; no cancellations or changes once paid. Gift wrapping S$5.Source

This quarter 9

The core plays for the next three months.

  • 07

    RISIS has issued a Chronicle Collectibles series every year since at least 2023, and the 2027 Rising Argali is limited to 188 pieces worldwide at S$7,488. Collectors who own earlier years are the best buyers for the next one, but the site sells each year as a new launch.

    High impactMedium effort First result in 1 quarter CRM and loyalty lead

    First action

    List buyers of the 2023-2026 limited pieces.

    How to measure it

    Collectors buying the next edition

    Now
    –
    Target
    40%
    By
    4 quarters

    Steps

    1. 1

      Find owners

      Past buyers.

      CRM and loyalty lead 2 weeks

    2. 2

      Build the register

      Online form and piece numbers.

      Head of E-commerce 1 month

    3. 3

      Series page

      All years together.

      Head of E-commerce 2 weeks

    4. 4

      Early access

      Before the public launch.

      CRM and loyalty lead 1 month

    5. 5

      Number reservations

      Matching edition numbers.

      Retail Operations Manager 1 month

    6. 6

      Measure

      Repeat purchases.

      CRM and loyalty lead yearly

    First result
    1 quarter
    Cost
    Staff time
    Owner
    CRM and loyalty lead

    Smallest test

    Email past limited-edition buyers about the register.

    Why it works

    Create a free collectors' register: owners of past pieces record their numbered pieces, get first access to the next year's limited edition before public launch, and can reserve a matching edition number. Add a series page showing all years together.

    Collectors buy to complete a set, and first access makes a limited piece feel personal.

    Risks and how to handle them

    • Small group

      Include store buyers through warranty cards.

    Evidence

    • Your catalogueChronicle Collectibles 2027 (launched October 2, 2026): The Rising Argali, "Limited to 188 pieces worldwide", S$7,488 in green or amber Liu Li; The Triumvirate Seal S$998; Joyful Herald S$498; each with a Chinese auspicious phrase (如意吉祥, 开泰吉祥, 喜乐吉祥). The menu keeps past series '23 to '26 under Past Collections. A new Zodiac Treasures set has 12 animal ornaments at S$248 each, a S$298 rack, and a full rack set at S$3,188.Source
    • Your websiteWarranty terms: jewellery is guaranteed for 12 months and home and lifestyle for 36 months; "This warranty registration form must be duly completed and returned to us after purchase is made, prior to any warranty claim... In otherwise, the warranty period will be counted from date of inventory issuance." The footer links to "Warranty Registration".Source
  • 08

    The Zodiac Treasures set has 12 animal ornaments at S$248 and a rack, sold as separate products. Gift buyers often know the recipient's birth year, not their zodiac animal.

    Medium impactLow effort First result in 1 month Marketing Manager

    First action

    Add the birth-year box to the collection page.

    How to measure it

    Ornaments sold

    Now
    –
    Target
    +25%
    By
    2 quarters

    Steps

    1. 1

      Build box

      Birth year to animal.

      Head of E-commerce 1 week

    2. 2

      Meanings

      Short text for each animal.

      Marketing Manager 1 week

    3. 3

      Gift wrap

      Default on.

      Head of E-commerce 1 day

    4. 4

      Family sets

      Bundle offer.

      Marketing Manager 1 week

    5. 5

      Promote

      Social and email.

      Marketing Manager 1 month

    6. 6

      Measure

      Sales.

      Head of E-commerce monthly

    First result
    1 month
    Cost
    $0
    Owner
    Marketing Manager

    Smallest test

    Launch the box with one email.

    Why it works

    Add a "find their zodiac" box (enter a birth year) that shows the animal ornament and its meaning, with gift wrapping and a card. Offer the full rack set to collectors and families.

    Making the choice easy turns a set of 12 into 12 personal gifts.

    Risks and how to handle them

    • Lunar year starts in Jan/Feb

      Ask for birth date for early-year birthdays.

    Evidence

    • Your catalogueChronicle Collectibles 2027 (launched October 2, 2026): The Rising Argali, "Limited to 188 pieces worldwide", S$7,488 in green or amber Liu Li; The Triumvirate Seal S$998; Joyful Herald S$498; each with a Chinese auspicious phrase (如意吉祥, 开泰吉祥, 喜乐吉祥). The menu keeps past series '23 to '26 under Past Collections. A new Zodiac Treasures set has 12 animal ornaments at S$248 each, a S$298 rack, and a full rack set at S$3,188.Source
    • Your websiteShipping: Singapore express next working day S$50, free local delivery over S$100 (3-5 working days); international 5-14 working days, S$25 off over S$300, with free jewellery shipping over USD 270 (US), AUD 400 (Australia) and NZD 480 (New Zealand). FAQ: orders "dispatched within estimated up to 3 to 5 working days"; no cancellations or changes once paid. Gift wrapping S$5.Source
  • 09

    The store runs 12 market versions, all in English, including /en-hk and /en-jp, while engraving is offered in Chinese, new collectibles carry Chinese auspicious phrases and some press features are in Chinese.

    High impactMedium effort First result in 2 quarters Head of E commerce

    First action

    Check visits from China, Hong Kong, Taiwan and Japan.

    How to measure it

    Orders from Chinese and Japanese pages

    Now
    –
    Target
    +30%
    By
    3 quarters

    Steps

    1. 1

      Measure

      Visits by country and language.

      Head of E-commerce 1 week

    2. 2

      Translate

      Top 50 pages.

      Marketing Manager 1 month

    3. 3

      Review

      Native speakers.

      Marketing Manager 2 weeks

    4. 4

      hreflang

      Language tags.

      Head of E-commerce 1 week

    5. 5

      Ads

      Test each audience.

      Marketing Manager 1 quarter

    6. 6

      Measure

      Orders.

      Head of E-commerce monthly

    First result
    2 quarters
    Cost
    Translation and ads
    Owner
    Head of E commerce

    Smallest test

    Translate the Chronicle Collectibles page.

    Why it works

    Translate the top 50 pages (homepage, bestsellers, Chronicle Collectibles, Zodiac Treasures, corporate gifts, shipping) into Simplified and Traditional Chinese and Japanese, with correct hreflang, and test ads to each audience.

    Shoppers trust and buy in their own language, especially for high-value gifts.

    Risks and how to handle them

    • Poor translation

      Use native reviewers for every page.

    Evidence

    • Site checkThe store runs 12 English-only market versions (root plus /en-us, /en-ca, /en-au, /en-gb, /en-nz, /en-hk, /en-jp, /en-ae, /en-de, /en-fr, /en-nl, /en-eu), each with the same 1,089 URLs, so the sitemap holds 14,171 URLs; hreflang tags are all "en-". There is no Chinese or Japanese language version, although engraving is offered "in English or Chinese", new pieces carry Chinese phrases and some press features are in Chinese. In the currency picker, Norway, Türkiye, South Africa, Kuwait, Jordan and Chile, among others, show "SGD $".Source
    • Your catalogueChronicle Collectibles 2027 (launched October 2, 2026): The Rising Argali, "Limited to 188 pieces worldwide", S$7,488 in green or amber Liu Li; The Triumvirate Seal S$998; Joyful Herald S$498; each with a Chinese auspicious phrase (如意吉祥, 开泰吉祥, 喜乐吉祥). The menu keeps past series '23 to '26 under Past Collections. A new Zodiac Treasures set has 12 animal ornaments at S$248 each, a S$298 rack, and a full rack set at S$3,188.Source
    • PressPress: Tatler features on "50 Years in Bloom" (June 12, 2026) and Singapore's inaugural Orchid Gala (September 7, 2026); Chinese-language features in Icon; Harper's Bazaar Singapore, "From Gold-Plated Orchids to Modern Jewellery: How RISIS Has Evolved". Vintage RISIS orchid brooches and pendants are resold on Carousell, eBay and Etsy.Source
  • 10

    Every RISIS product carries an orchid hybrid name (Vanda Miss Joaquim, Ascocenda Sagarik, Dendrobium Margaret, Vanda Wee Kim Lian), and the Jubilee series names 50 orchids. Few shoppers know what these names mean or where the orchids grow.

    High impactMedium effort First result in 2 quarters Marketing Manager

    First action

    Write pages for the five orchids in the bestsellers.

    How to measure it

    Organic visits

    Now
    –
    Target
    10,000 a month
    By
    3 quarters

    Steps

    1. 1

      List hybrids

      From product names.

      Marketing Manager 1 week

    2. 2

      Research

      Origins and stories.

      Marketing Manager 1 month

    3. 3

      Photograph

      Living blooms.

      Creative Director 1 month

    4. 4

      Publish

      Five a month.

      Marketing Manager monthly

    5. 5

      Link

      From products.

      Head of E-commerce ongoing

    6. 6

      Measure

      Visits and clicks.

      Marketing Manager monthly

    First result
    2 quarters
    Cost
    Writing and photography
    Owner
    Marketing Manager

    Smallest test

    Publish the Vanda Miss Joaquim page.

    Why it works

    Publish a page for each hybrid used in your pieces: photo of the living bloom, its origin and story, and the pieces made from it. Link from every product page.

    Stories sell gifts, and orchid-name searches from gardeners and visitors become a new source of traffic.

    Risks and how to handle them

    • Facts about hybrids

      Check each with a horticulturist.

    Evidence

    • Your websiteJubilee Capsule Series page: "50 years. 50 orchids." Monthly capsules from April (Roots, Innovation, Splendour...), each naming its orchid hybrids, e.g. Cattleya Doritaenopsis Summer Red, Dendrobium Margaret, Vanda Wee Kim Lian, Oncidium Sweet Sugar. Product names across the site use the hybrid name (Ascocenda Sagarik, Aeridovanda, Vanda Miss Joaquim).Source
    • Our StoryOur Story: Dr Goh Keng Swee wanted "a uniquely Singapore souvenir that visitors could purchase, something akin to Mikimoto pearls in Japan"; scientist Dr Lee Kum Tatt plated a bloom for his wife after she wished "orchids would last forever", presenting the first, named Oncidium Engeline Lee, in 1974; RISIS ("SISIR read in reverse") launched in April 1976 and was sold to BP De Silva in 2000.Source
    • Your catalogueCatalogue (products.json, 667 products): necklaces 131, earrings 93, ornaments 83, brooches 69, sculptures 61, rings 51; median price S$290, up to S$26,888. Neither product pages nor product tiles show customer ratings or reviews. Bestsellers include Orchid Slider necklaces (S$200-S$310) with "six versatile ways of wearing".Source
  • 11

    The founding story has everything: a minister who wanted Singapore's answer to Mikimoto pearls, a scientist who plated an orchid for his wife, and a name that is SISIR in reverse. The YouTube channel has 357 subscribers.

    Medium impactMedium effort First result in 2 quarters Creative Director

    First action

    Script the 60-second version.

    How to measure it

    YouTube subscribers

    Now
    –
    Target
    5,000
    By
    4 quarters

    Steps

    1. 1

      Script

      Short and long versions.

      Creative Director 2 weeks

    2. 2

      Archive

      Photos and documents.

      Marketing Manager 1 month

    3. 3

      Film

      Workshop and interviews.

      Creative Director 1 month

    4. 4

      Edit

      Clips per platform.

      Creative Director 1 month

    5. 5

      Publish

      Weekly clips.

      Marketing Manager weekly

    6. 6

      Measure

      Views and site visits.

      Marketing Manager monthly

    First result
    2 quarters
    Cost
    Production budget
    Owner
    Creative Director

    Smallest test

    Post one 60-second clip.

    Why it works

    Make a short documentary and a series of 60-second clips (the 1974 Oncidium Engeline Lee, the plating process, the first boutique) for YouTube, TikTok and Instagram, and show them in stores.

    A true national story earns attention no ad can buy and explains the price of a real orchid in gold.

    Risks and how to handle them

    • Rights to archive material

      Clear permissions first.

    Evidence

    • Our StoryOur Story: Dr Goh Keng Swee wanted "a uniquely Singapore souvenir that visitors could purchase, something akin to Mikimoto pearls in Japan"; scientist Dr Lee Kum Tatt plated a bloom for his wife after she wished "orchids would last forever", presenting the first, named Oncidium Engeline Lee, in 1974; RISIS ("SISIR read in reverse") launched in April 1976 and was sold to BP De Silva in 2000.Source
    • YouTubeRISIS Official Videos on YouTube: 357 subscribers, 43 videos, 164,567 views. The site has "Handcrafting of RISIS Orchid" and "Handcrafting of RISIS Sculptures" pages, and links Instagram, Facebook, TikTok and LinkedIn.Source
    • PressPress: Tatler features on "50 Years in Bloom" (June 12, 2026) and Singapore's inaugural Orchid Gala (September 7, 2026); Chinese-language features in Icon; Harper's Bazaar Singapore, "From Gold-Plated Orchids to Modern Jewellery: How RISIS Has Evolved". Vintage RISIS orchid brooches and pendants are resold on Carousell, eBay and Etsy.Source
  • 12

    RISIS already runs an Employee Privilege Program page for Eurokars staff. Employee perks reach thousands of people with one agreement, and the same companies buy corporate gifts.

    Medium impactMedium effort First result in 2 quarters Corporate Sales Manager

    First action

    Measure Eurokars page visits and orders.

    How to measure it

    Employer programmes live

    Now
    –
    Target
    10
    By
    3 quarters

    Steps

    1. 1

      Measure

      Eurokars results.

      Corporate Sales Manager 1 week

    2. 2

      Template

      Page and code.

      Head of E-commerce 2 weeks

    3. 3

      List targets

      Large employers.

      Corporate Sales Manager 1 week

    4. 4

      Pitch

      HR teams.

      Corporate Sales Manager 1 quarter

    5. 5

      Visit days

      HQ showroom.

      Retail Operations Manager monthly

    6. 6

      Measure

      Orders by employer.

      Corporate Sales Manager monthly

    First result
    2 quarters
    Cost
    Staff time
    Owner
    Corporate Sales Manager

    Smallest test

    Pitch two employers.

    Why it works

    Package the Eurokars page as a template: a private landing page, an employee discount code and a showroom visit day. Offer it to banks, hotels and large employers, and use it to open corporate gifting talks.

    Each employer partner brings both consumer sales and a corporate gifting relationship.

    Risks and how to handle them

    • Discount erosion

      Limit codes to employees and set caps.

    Evidence

    • Your websiteEurokars Employee Privilege Program page: a dedicated landing page for employees of Eurokars, introducing RISIS jewellery and Home and Lifestyle, with the RISIS headquarters address at Kung Chong Road for visits during business hours. A "Be Our Distributor" sign-up page and a "Drop a Hint" page also exist.Source
    • Your websiteCustomised Corporate Gifts and Our Clients pages: in-house designers for bespoke jewellery, trophies and decor; featured works include the "Bespoke Winner's Necklace For 2025 HSBC Women's World Championship", the "Fide World Championship Trophy Singapore 2024", Standard Chartered Bank Wealth Management gifts and the Formula One Singapore Grand Prix trophy (2013 and 2014); proof points: cyanide-free hypoallergenic plating, treated wastewater, recycled gold, offset shipping.Source
    • Your catalogueLong Service Awards collection: 83 products (15 out of stock), e.g. Merlion Infinity Pen and Name Card Holder S$358, Vanda Miss Joaquim Artistry Frame S$1,468, Nine Carp Lotus Frame S$1,988; sold one at a time at retail prices, with no quantity pricing, engraving option or lead time on the product pages.Source
  • 13

    Real visitors pass Core Web Vitals (largest content 1.24s), so speed is not urgent. But the mobile lab test, closer to a first visit on a slow connection, shows the hero slider image as the largest element at 20.2s, 4.3 MB and 304 requests.

    Medium impactMedium effort First result in 1 quarter Head of E commerce

    First action

    Compress the first hero image.

    How to measure it

    Mobile lab score

    Now
    –
    Target
    75
    By
    1 quarter

    Steps

    1. 1

      Hero image

      Smaller first slide.

      Head of E-commerce 1 day

    2. 2

      Defer slider

      Load after content.

      Head of E-commerce 2 days

    3. 3

      Scripts

      Remove unused apps.

      Head of E-commerce 1 week

    4. 4

      Render blocking

      Defer CSS and JS.

      Head of E-commerce 1 week

    5. 5

      Test

      Each market.

      Head of E-commerce 1 day

    6. 6

      Monitor

      Monthly.

      Head of E-commerce monthly

    First result
    1 quarter
    Cost
    Developer time
    Owner
    Head of E commerce

    Smallest test

    Replace the first hero image.

    Why it works

    Serve a smaller first hero image, delay the slider, remove unused scripts (602 KB) and defer render-blocking files. Re-test the US, Australian and UK versions.

    Overseas first-time visitors are the ones who leave when a page is slow.

    Risks and how to handle them

    • Breaking apps

      Test checkout after each change.

    Evidence

    • Google PageSpeedReal visitors (Chrome UX Report) pass Core Web Vitals: largest content 1.24s, interaction 98 ms, layout shift 0.03. The mobile lab test of /en-us scores 52, with the hero slider image as the largest element at 20.2s, 4.3 MB and 304 requests; top savings are render-blocking requests (4.2s) and unused JavaScript (602 KB).Source
    • Site checkThe store runs 12 English-only market versions (root plus /en-us, /en-ca, /en-au, /en-gb, /en-nz, /en-hk, /en-jp, /en-ae, /en-de, /en-fr, /en-nl, /en-eu), each with the same 1,089 URLs, so the sitemap holds 14,171 URLs; hreflang tags are all "en-". There is no Chinese or Japanese language version, although engraving is offered "in English or Chinese", new pieces carry Chinese phrases and some press features are in Chinese. In the currency picker, Norway, Türkiye, South Africa, Kuwait, Jordan and Chile, among others, show "SGD $".Source
  • 14

    The Changi shops sell frames, sculptures and plaques up to thousands of dollars, while international online delivery takes 5-14 working days. A traveller may not want to carry a framed orchid on a long flight.

    Medium impactMedium effort First result in 1 quarter Retail Operations Manager

    First action

    Ask Changi staff how often customers decline large items.

    How to measure it

    Ship-home orders

    Now
    –
    Target
    50 a month
    By
    2 quarters

    Steps

    1. 1

      Ask staff

      Lost sales on large items.

      Retail Operations Manager 1 week

    2. 2

      Process

      Store order to online fulfilment.

      Retail Operations Manager 1 month

    3. 3

      Train staff

      Offer it.

      Retail Operations Manager 2 weeks

    4. 4

      Page

      "Saw it at Changi?"

      Head of E-commerce 1 week

    5. 5

      Tracking

      Email updates.

      Head of E-commerce 1 week

    6. 6

      Measure

      Orders.

      Retail Operations Manager monthly

    First result
    1 quarter
    Cost
    Staff time
    Owner
    Retail Operations Manager

    Smallest test

    Offer it in one terminal for a month.

    Why it works

    Offer "buy in store, delivered home" at the airport and gardens shops through the online store, with the online shipping rates and a tracking email. Add a "Saw it at Changi?" page to find pieces later.

    It removes the main reason not to buy a large piece in transit.

    Risks and how to handle them

    • Customs charges surprise buyers

      Explain duties at the till.

    Evidence

    • Your websiteStore Locations page: the top of the page prints "Liquid error (snippets/image-element line 138): invalid url input". It lists the ION Orchard flagship, the Wisma Atria atelier, Takashimaya, four shops in the Changi Airport Terminal 1-4 departure transit areas (open about 6am to midnight or 1am) and two Gardens Shops at the Singapore Botanic Gardens (Nassim Gate and the National Orchid Garden).Source
    • Your websiteShipping: Singapore express next working day S$50, free local delivery over S$100 (3-5 working days); international 5-14 working days, S$25 off over S$300, with free jewellery shipping over USD 270 (US), AUD 400 (Australia) and NZD 480 (New Zealand). FAQ: orders "dispatched within estimated up to 3 to 5 working days"; no cancellations or changes once paid. Gift wrapping S$5.Source
    • Your catalogueCatalogue (products.json, 667 products): necklaces 131, earrings 93, ornaments 83, brooches 69, sculptures 61, rings 51; median price S$290, up to S$26,888. Neither product pages nor product tiles show customer ratings or reviews. Bestsellers include Orchid Slider necklaces (S$200-S$310) with "six versatile ways of wearing".Source
  • 15

    Customer mail runs on risis.com.sg, which is well protected, but risis.com, the domain shoppers see on every page and receipt, publishes no SPF or DMARC record.

    Medium impactLow effort First result in 1 month IT and email administrator

    First action

    Check whether any service sends mail as risis.com.

    How to measure it

    DMARC on risis.com

    Now
    –
    Target
    p=reject
    By
    30 days

    Steps

    1. 1

      Check senders

      Shopify, Klaviyo, others.

      IT and email administrator 1 day

    2. 2

      SPF

      Publish.

      IT and email administrator 1 hour

    3. 3

      DMARC

      Start with reports.

      IT and email administrator 1 hour

    4. 4

      Review

      Two weeks of reports.

      IT and email administrator 2 weeks

    5. 5

      Enforce

      Reject.

      IT and email administrator 1 day

    6. 6

      Document

      Senders list.

      IT and email administrator 1 hour

    First result
    1 month
    Cost
    $0
    Owner
    IT and email administrator

    Smallest test

    Publish a DMARC record with reporting.

    Why it works

    Publish SPF and DMARC records for risis.com that match how it is used (reject if it sends no mail, or list the senders if Shopify or Klaviyo send from it).

    It protects customers from mail that looks like it comes from the shop.

    Risks and how to handle them

    • Blocking store emails

      Start with reports before enforcing.

    Evidence

    • DNS checkrisis.com.sg, the address used for customer email (contactus@, corporate@, marketing@), has SPF and DMARC "p=reject". risis.com, the shop domain, publishes no SPF or DMARC record.Source

Big bets 3

Larger plays that can change the trajectory.

  • 16

    Vintage RISIS orchid brooches and pendants are resold on Carousell, eBay and Etsy, and some listings carry other labels. Families hold pieces bought since 1976.

    High impactHigh effort First result in 4 quarters General Manager

    First action

    Price a re-plating service.

    How to measure it

    Restorations and trade-ins

    Now
    –
    Target
    100 a quarter
    By
    4 quarters

    Steps

    1. 1

      Define

      Authentication and restoration.

      Creative Director 1 month

    2. 2

      Price

      Services and credits.

      General Manager 2 weeks

    3. 3

      Process

      Drop-off at boutiques.

      Retail Operations Manager 1 month

    4. 4

      Pre-owned shelf

      Certified pieces online.

      Head of E-commerce 1 quarter

    5. 5

      Promote

      Story of the pieces.

      Marketing Manager ongoing

    6. 6

      Measure

      Orders and new sales.

      General Manager quarterly

    First result
    4 quarters
    Cost
    Workshop time
    Owner
    General Manager

    Smallest test

    Offer restoration at the ION boutique.

    Why it works

    Offer authentication, cleaning and re-plating for vintage pieces, a trade-in credit towards new collections, and a certified pre-owned shelf online.

    It brings old customers and their children back to the brand and protects it from look-alikes.

    Risks and how to handle them

    • Pieces not repairable

      Inspect before quoting.

    Evidence

    • PressPress: Tatler features on "50 Years in Bloom" (June 12, 2026) and Singapore's inaugural Orchid Gala (September 7, 2026); Chinese-language features in Icon; Harper's Bazaar Singapore, "From Gold-Plated Orchids to Modern Jewellery: How RISIS Has Evolved". Vintage RISIS orchid brooches and pendants are resold on Carousell, eBay and Etsy.Source
    • Our StoryOur Story: Dr Goh Keng Swee wanted "a uniquely Singapore souvenir that visitors could purchase, something akin to Mikimoto pearls in Japan"; scientist Dr Lee Kum Tatt plated a bloom for his wife after she wished "orchids would last forever", presenting the first, named Oncidium Engeline Lee, in 1974; RISIS ("SISIR read in reverse") launched in April 1976 and was sold to BP De Silva in 2000.Source
    • Your websiteWarranty terms: jewellery is guaranteed for 12 months and home and lifestyle for 36 months; "This warranty registration form must be duly completed and returned to us after purchase is made, prior to any warranty claim... In otherwise, the warranty period will be counted from date of inventory issuance." The footer links to "Warranty Registration".Source
  • 17

    RISIS is a national souvenir with "Handcrafting of RISIS Orchid" pages and an atelier at Wisma Atria. Visitors to Singapore look for experiences, and few can see how an orchid becomes gold.

    High impactHigh effort First result in 4 quarters Marketing Manager

    First action

    Cost a pilot session.

    How to measure it

    Bookings

    Now
    –
    Target
    200 a month
    By
    4 quarters

    Steps

    1. 1

      Design

      Session and piece.

      Creative Director 1 month

    2. 2

      Safety

      Workshop rules.

      General Manager 1 month

    3. 3

      Booking

      Online and travel sites.

      Head of E-commerce 1 month

    4. 4

      Partners

      Hotels and tours.

      Marketing Manager 1 quarter

    5. 5

      Pilot

      Weekends.

      Retail Operations Manager 1 quarter

    6. 6

      Measure

      Bookings and reviews.

      Marketing Manager monthly

    First result
    4 quarters
    Cost
    Workshop setup
    Owner
    Marketing Manager

    Smallest test

    Run four pilot sessions.

    Why it works

    Run a bookable 45-minute session: watch the plating steps, choose a bloom and leave with a piece. Sell it on travel platforms and through hotels.

    An experience earns reviews, press and a higher spend than a quick purchase.

    Risks and how to handle them

    • Production disruption

      Separate demo area.

    Evidence

    • Our StoryOur Story: Dr Goh Keng Swee wanted "a uniquely Singapore souvenir that visitors could purchase, something akin to Mikimoto pearls in Japan"; scientist Dr Lee Kum Tatt plated a bloom for his wife after she wished "orchids would last forever", presenting the first, named Oncidium Engeline Lee, in 1974; RISIS ("SISIR read in reverse") launched in April 1976 and was sold to BP De Silva in 2000.Source
    • YouTubeRISIS Official Videos on YouTube: 357 subscribers, 43 videos, 164,567 views. The site has "Handcrafting of RISIS Orchid" and "Handcrafting of RISIS Sculptures" pages, and links Instagram, Facebook, TikTok and LinkedIn.Source
    • Your websiteStore Locations page: the top of the page prints "Liquid error (snippets/image-element line 138): invalid url input". It lists the ION Orchard flagship, the Wisma Atria atelier, Takashimaya, four shops in the Changi Airport Terminal 1-4 departure transit areas (open about 6am to midnight or 1am) and two Gardens Shops at the Singapore Botanic Gardens (Nassim Gate and the National Orchid Garden).Source
  • 18

    RISIS has a /en-jp store, Japan-tagged products, a "Be Our Distributor" page, and its own founding story compares it to Mikimoto pearls.

    Medium impactHigh effort First result in 4 quarters General Manager

    First action

    Review Japanese online orders and distributor enquiries.

    How to measure it

    Trial counters

    Now
    –
    Target
    1
    By
    4 quarters

    Steps

    1. 1

      Review demand

      Orders and enquiries.

      General Manager 2 weeks

    2. 2

      Shortlist

      Ten partners.

      General Manager 1 month

    3. 3

      Pitch

      Trial terms.

      General Manager 1 quarter

    4. 4

      Prepare

      Stock and training.

      Retail Operations Manager 1 quarter

    5. 5

      Launch

      Trial counter.

      General Manager 1 quarter

    6. 6

      Decide

      Continue or stop.

      General Manager 1 month

    First result
    4 quarters
    Cost
    Travel and stock
    Owner
    General Manager

    Smallest test

    Pitch two partners.

    Why it works

    Shortlist Japanese department stores and museum shops that sell Singapore or botanical gifts, offer a trial counter, and support it with Japanese pages from idea 9.

    A partner reaches Japanese shoppers faster than ads.

    Risks and how to handle them

    • Slow partner decisions

      Run online tests in parallel.

    Evidence

    • Site checkThe store runs 12 English-only market versions (root plus /en-us, /en-ca, /en-au, /en-gb, /en-nz, /en-hk, /en-jp, /en-ae, /en-de, /en-fr, /en-nl, /en-eu), each with the same 1,089 URLs, so the sitemap holds 14,171 URLs; hreflang tags are all "en-". There is no Chinese or Japanese language version, although engraving is offered "in English or Chinese", new pieces carry Chinese phrases and some press features are in Chinese. In the currency picker, Norway, Türkiye, South Africa, Kuwait, Jordan and Chile, among others, show "SGD $".Source
    • Our StoryOur Story: Dr Goh Keng Swee wanted "a uniquely Singapore souvenir that visitors could purchase, something akin to Mikimoto pearls in Japan"; scientist Dr Lee Kum Tatt plated a bloom for his wife after she wished "orchids would last forever", presenting the first, named Oncidium Engeline Lee, in 1974; RISIS ("SISIR read in reverse") launched in April 1976 and was sold to BP De Silva in 2000.Source
    • Your websiteEurokars Employee Privilege Program page: a dedicated landing page for employees of Eurokars, introducing RISIS jewellery and Home and Lifestyle, with the RISIS headquarters address at Kung Chong Road for visits during business hours. A "Be Our Distributor" sign-up page and a "Drop a Hint" page also exist.Source

Wildcards 2

Unexpected experiments, each with a cheap way to test it.

  • 19

    RISIS has a "Drop a Hint" page and a wishlist app. Jewellery is often bought by someone else for the wearer.

    Medium impactLow effort First result in 1 month Marketing Manager

    First action

    Add the button to bestsellers.

    How to measure it

    Hint orders

    Now
    –
    Target
    50 a month
    By
    2 quarters

    Steps

    1. 1

      Button

      On product pages.

      Head of E-commerce 1 week

    2. 2

      Message

      Email and WhatsApp.

      Marketing Manager 1 week

    3. 3

      Reminders

      Optional dates.

      CRM and loyalty lead 2 weeks

    4. 4

      Promote

      Social.

      Marketing Manager 1 month

    5. 5

      Measure

      Hints and orders.

      CRM and loyalty lead monthly

    6. 6

      Improve

      Message copy.

      Marketing Manager monthly

    First result
    1 month
    Cost
    $0
    Owner
    Marketing Manager

    Smallest test

    Add the button to Orchid Sliders.

    Why it works

    Add a "drop a hint" button to every jewellery page that sends a friendly email or message with the piece, and remind the recipient of the hint before birthdays and anniversaries they choose.

    It lets the wearer choose and the buyer act, which lifts gift sales.

    Risks and how to handle them

    • Spammy feel

      Only send what the user chooses.

    Evidence

    • Your websiteEurokars Employee Privilege Program page: a dedicated landing page for employees of Eurokars, introducing RISIS jewellery and Home and Lifestyle, with the RISIS headquarters address at Kung Chong Road for visits during business hours. A "Be Our Distributor" sign-up page and a "Drop a Hint" page also exist.Source
    • Your catalogueCatalogue (products.json, 667 products): necklaces 131, earrings 93, ornaments 83, brooches 69, sculptures 61, rings 51; median price S$290, up to S$26,888. Neither product pages nor product tiles show customer ratings or reviews. Bestsellers include Orchid Slider necklaces (S$200-S$310) with "six versatile ways of wearing".Source
  • 20

    RISIS made the Formula One Singapore Grand Prix trophy and pieces for HSBC and FIDE championships. These are proof for every corporate buyer and a story for fans.

    Medium impactLow effort First result in 1 quarter Marketing Manager

    First action

    Collect photos of the five best commissions.

    How to measure it

    Commission enquiries

    Now
    –
    Target
    +50%
    By
    3 quarters

    Steps

    1. 1

      Collect

      Photos and briefs.

      Corporate Sales Manager 2 weeks

    2. 2

      Page

      Gallery.

      Head of E-commerce 1 week

    3. 3

      LinkedIn

      Posts.

      Marketing Manager monthly

    4. 4

      Pitch

      Event organisers.

      Corporate Sales Manager 1 quarter

    5. 5

      Press

      Each new trophy.

      Marketing Manager ongoing

    6. 6

      Measure

      Enquiries.

      Corporate Sales Manager monthly

    First result
    1 quarter
    Cost
    $0
    Owner
    Marketing Manager

    Smallest test

    Post the F1 trophy story on LinkedIn.

    Why it works

    Create one gallery page of trophies and commissions with photos and the brief, pitch it to event organisers, and share each new commission on LinkedIn.

    Proof of big commissions wins more of them.

    Risks and how to handle them

    • Client permission

      Ask before publishing.

    Evidence

    • Your websiteCustomised Corporate Gifts and Our Clients pages: in-house designers for bespoke jewellery, trophies and decor; featured works include the "Bespoke Winner's Necklace For 2025 HSBC Women's World Championship", the "Fide World Championship Trophy Singapore 2024", Standard Chartered Bank Wealth Management gifts and the Formula One Singapore Grand Prix trophy (2013 and 2014); proof points: cyanide-free hypoallergenic plating, treated wastewater, recycled gold, offset shipping.Source

03

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Independent research. Programmable wrote this playbook from public sources, as they stood on October 21, 2026, and cites them throughout. RISIS did not commission, review or endorse it, and Programmable is not affiliated with RISIS. Company and product names are trademarks of their owners, used only to identify them. The ideas are suggestions and opinion, not professional, legal or financial advice, and not statements about how RISIS runs its business.

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30/60/90 roadmap

What to focus on in each month, and the ideas that carry it.

  1. Days 1 to 307 ideas

    Corporate order page, store page fix, warranty welcome, currencies, stale pages and reviews; protect the shop domain.

  2. Days 31 to 6010 ideas

    Collectors' register, zodiac finder, translations, orchid pages, origin video, employer programmes, lighter hero and ship-home; hints and the trophy gallery.

  3. Days 61 to 903 ideas

    Commit to RISIS Revival, the plating experience and a Japanese partner.

The research behind the plan

2 research areas, each summarised in a few lines. Open any of them for the full detail.

Customers

What customers say

Customers value A real orchid preserved in gold. The most cited problem: choosing a gift from abroad.

  • A uniquely Singapore gift
  • No reviews to check
  • In their words: “orchid in gold”

Market

Competitive landscape

3 competitors compared: Vintage RISIS resale, Look-alike plated orchid souvenirs and Airport and department store jewellery.

  • Gap to exploit: Self-serve corporate award ordering
  • Vintage RISIS resale: No warranty or authentication
  • Look-alike plated orchid souvenirs: No heritage or quality promise

From the team that wrote this playbook

All products
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  • ProgrammableInfoAn agent that finds, researches and asks first (opens programmable.info in a new tab)
  • ProgrammableDigitalScreenshots in, an animated product demo out (opens programmable.digital in a new tab)
  • ProgrammableWatchKnow the day a supplier falls out of compliance (opens programmable.watch in a new tab)
  • ProgrammableTalkGet registrants for your events, and know who’s coming (opens programmable.talk in a new tab)
  • ProgrammablePageText what you need, your customer gets a page that works (opens programmable.page in a new tab)
  • ProgrammableCommunityForums with labelled AI members, never empty (opens programmable.community in a new tab)
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