Solidgate is hiring enterprise sellers for France, DACH, the Nordics and Benelux, and German and French fluency are requirements. Yet solidgate.com is English only, and none of the 13 case studies is about a merchant in those markets. The local methods those sellers will pitch (TWINT, iDEAL, Wero, Swish, Vipps MobilePay) sit in one long list on the payment methods page, with no page for any single market.
First action
Ask each market seller for the three objections they hear most and the local methods prospects ask about.
How to measure it
Demos from the four market pages
- Now
- –
- Target
- 40 a quarter
- By
- 90 days
Steps
Collect objections
Top questions and local methods per market from the four sellers.
Enterprise Sales Executive (DACH market) 2 days
Design the template
One market-page layout with methods, proof and a routed form.
Lead Marketing Designer 3 days
Write DACH and France
German and French copy, reviewed by the fluent sellers.
Content Marketing Manager 1 week
Add Nordics and Benelux
English pages built around Swish, Vipps MobilePay, iDEAL and Wero.
Content Marketing Manager 1 week
Find local proof
One merchant per market willing to be quoted, or a European story with a local angle.
Account Manager 3 weeks
Route the forms
Each page sends demo requests to that market's seller.
Marketing Operations 1 day
Add hreflang
Link the language versions and submit them in Search Console.
Frontend Engineer 1 day
Track
Demos, meetings and pipeline per market.
Product Analyst monthly
Why it works
Build one landing page per market: the local payment methods and acquiring coverage for that market, approval-rate proof, a local case study (or a European one with a local angle), and a demo form that routes to that market's seller. Start with German and French versions of the page, then English pages for the Nordics and Benelux. Have the Lead Marketing Designer create one template so each new market takes days, not weeks.
Enterprise buyers in these markets compare local coverage first and trust peers from their own market. A page per market gives each new seller something to send after the first call, and it captures searches such as "payment orchestration Germany" that no page answers today.
Ready to use
ChecklistMarket page launch list
[ ] Local methods and acquiring coverage for the market [ ] One local or European proof story [ ] Approval-rate and cost results [ ] Demo form routed to the market seller [ ] German and French copy reviewed by fluent sellers [ ] hreflang between language versions [ ] Separate tracking per market
Risks and how to handle them
Thin pages with no local customer yet
Lead with local methods and acquiring facts; add the story when it is signed.
Machine-translated copy reads badly
Fluent sellers review every German and French page.
Evidence
- HiringFour market-specific enterprise sales roles are open: Enterprise Sales Executive (French market, Paris, "Fluent in English, French"), (DACH market, Germany, "Fluent in English and German", posted June 23, 2026), (Nordics, posted June 23, 2026) and (Benelux, posted July 31, 2026), plus a general Enterprise Sales Executive (Payment Orchestration). Each will "help define our go-to-market motion in key European and global markets".Source
- Your websiteHomepage: "Payment orchestration platform for global scale"; "Trusted by 500+ businesses"; "99.99% uptime SLA"; products from payment links and routing to billing, antifraud, dispute recovery, tax, acquiring, connectors and treasury (business accounts, corporate cards, payouts); "Prebuilt plugins for Shopify, WooCommerce"; the page has no hreflang tags and the site has no language versions.Source
- Your websiteCase studies page: 13 stories led by MEGOGO ("+3,5% Payment conversion rate", "€100K Reduction in expenses"), HOLYWATER TECH ("$0 → $10M Monthly GMV growth"), Zeely ("10x Processing growth in 3 years"), Ajax Systems ("launched EU subscriptions in one week with 90%+ approval rates") and Higgsfield; averages "+7% average uplift in payment authorization rates", "+15% of previously declined subscriptions recovered", "+30% first retry conversion rate". Regions shown are "Global", "Europe", Poland (BLIK) and the US iOS segment; no story is about a merchant in France, DACH, the Nordics or Benelux.Source
- Your websiteAlternative payment methods page: "100+ local and alternative payment methods"; the Europe list shows PayPal, BLIK, iDEAL, Wero, MB Way, Multibanco, Bizum, Pay by Bank, Swish, TWINT, Afterpay/Clearpay and Vipps MobilePay, all on one page with no market-specific pages.Source
- HiringLead Marketing Designer (Kyiv, posted October 6, 2026): "We're making a big bet on marketing, and design is at its heart." The role gets "full ownership of Solidgate's creative function", leads "a team of freelance designers", owns "website visuals" and builds "a clear process for design requests from marketing, sales, and content", bringing the brand to life "across events, social, email, sales materials, and the website".Source