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  • The brief
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  • This week · 6
  • This quarter · 9
  • Big bets · 4
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Generated Oct 26, 2026
  1. Programmable
  2. Playbooks
  3. Solidgate
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growth playbook · Oct 26, 2026

solidgate.com (opens in a new tab)

Solidgate growth playbook

Diagnosis

Solidgate is moving from a CEE-rooted subscription payments specialist to a European full-stack platform: it is hiring enterprise sellers for France, DACH, the Nordics and Benelux, a Lead Marketing Designer for "a big bet on marketing", an ML team for real-time routing, and it just won a MiCA CASP license.

The site has not caught up with that push: it is English only, none of the 13 case studies is about a merchant in the new markets, comparisons sit in the blog, and the About page shows zeros to crawlers.

This playbook starts with market pages and proof for the new sellers, real numbers, comparison and go-live pages, then adds a revenue calculator, cross-sell with ChargebackHit and banking, a stablecoin pilot, merchant value reports and a public approval-rate index.

Growth Score

7/10

Biggest Opportunity

Equip the four new market sellers with local pages, local proof and a revenue calculator, so the hiring push converts into pipeline quickly.

Biggest Risk

Spreedly, Yuno, Primer and Paddle compete for the same subscription and SaaS buyers, and new markets will judge Solidgate on local proof it does not yet show.

01

Start here

The three moves to make first. Each one is written up in full below.

  1. 1

    Give the four new market sellers a page and a proof story each: DACH, France, Nordics and Benelux

    Ask each market seller for the three objections they hear most and the local methods prospects ask about.

    High impact First result in 1 month
  2. 2

    Make the About page numbers real in the HTML, not "0.000% uptime"

    Fetch the About page with JavaScript off and list every zero.

    Medium impact First result in 1 week
  3. 3

    Turn the "vs" and "alternatives" blog posts into comparison pages sellers can send

    List the rivals named in the last 20 lost or won deals.

    High impact First result in 1 month

02

Your idea portfolio

21 ideas, grouped by when to run them. Open any idea for how to run it: the steps, who to approach, copy you can use, and how to measure it.

  • 7 ideas are marked Unexpected: plays you are unlikely to have tried.

Every idea placed by the effort it takes against the impact it could have. Quick wins sit top left; select a number to open that idea. The filters below narrow the list by status, timing, category and what Programmable can build.

Effort vs impactEach number is an idea. Select one to open it.
Impact →
Quick wins · 2Big bets · 8Fill-ins · 6Reconsider · 5
Effort →

Showing 21 of 21 ideas

This week 6

Quick wins with a clear first action.

  • 01

    Solidgate is hiring enterprise sellers for France, DACH, the Nordics and Benelux, and German and French fluency are requirements. Yet solidgate.com is English only, and none of the 13 case studies is about a merchant in those markets. The local methods those sellers will pitch (TWINT, iDEAL, Wero, Swish, Vipps MobilePay) sit in one long list on the payment methods page, with no page for any single market.

    High impactMedium effort First result in 1 month Enterprise Sales Executive

    First action

    Ask each market seller for the three objections they hear most and the local methods prospects ask about.

    How to measure it

    Demos from the four market pages

    Now
    –
    Target
    40 a quarter
    By
    90 days

    Steps

    1. 1

      Collect objections

      Top questions and local methods per market from the four sellers.

      Enterprise Sales Executive (DACH market) 2 days

    2. 2

      Design the template

      One market-page layout with methods, proof and a routed form.

      Lead Marketing Designer 3 days

    3. 3

      Write DACH and France

      German and French copy, reviewed by the fluent sellers.

      Content Marketing Manager 1 week

    4. 4

      Add Nordics and Benelux

      English pages built around Swish, Vipps MobilePay, iDEAL and Wero.

      Content Marketing Manager 1 week

    5. 5

      Find local proof

      One merchant per market willing to be quoted, or a European story with a local angle.

      Account Manager 3 weeks

    6. 6

      Route the forms

      Each page sends demo requests to that market's seller.

      Marketing Operations 1 day

    7. 7

      Add hreflang

      Link the language versions and submit them in Search Console.

      Frontend Engineer 1 day

    8. 8

      Track

      Demos, meetings and pipeline per market.

      Product Analyst monthly

    First result
    1 month
    Cost
    Translation and design time
    Owner
    Enterprise Sales Executive (DACH market)

    Smallest test

    Publish the DACH page in German and send it to ten open prospects.

    Why it works

    Build one landing page per market: the local payment methods and acquiring coverage for that market, approval-rate proof, a local case study (or a European one with a local angle), and a demo form that routes to that market's seller. Start with German and French versions of the page, then English pages for the Nordics and Benelux. Have the Lead Marketing Designer create one template so each new market takes days, not weeks.

    Enterprise buyers in these markets compare local coverage first and trust peers from their own market. A page per market gives each new seller something to send after the first call, and it captures searches such as "payment orchestration Germany" that no page answers today.

    Ready to use

    ChecklistMarket page launch list

    [ ] Local methods and acquiring coverage for the market
    [ ] One local or European proof story
    [ ] Approval-rate and cost results
    [ ] Demo form routed to the market seller
    [ ] German and French copy reviewed by fluent sellers
    [ ] hreflang between language versions
    [ ] Separate tracking per market

    Risks and how to handle them

    • Thin pages with no local customer yet

      Lead with local methods and acquiring facts; add the story when it is signed.

    • Machine-translated copy reads badly

      Fluent sellers review every German and French page.

    Evidence

    • HiringFour market-specific enterprise sales roles are open: Enterprise Sales Executive (French market, Paris, "Fluent in English, French"), (DACH market, Germany, "Fluent in English and German", posted June 23, 2026), (Nordics, posted June 23, 2026) and (Benelux, posted July 31, 2026), plus a general Enterprise Sales Executive (Payment Orchestration). Each will "help define our go-to-market motion in key European and global markets".Source
    • Your websiteHomepage: "Payment orchestration platform for global scale"; "Trusted by 500+ businesses"; "99.99% uptime SLA"; products from payment links and routing to billing, antifraud, dispute recovery, tax, acquiring, connectors and treasury (business accounts, corporate cards, payouts); "Prebuilt plugins for Shopify, WooCommerce"; the page has no hreflang tags and the site has no language versions.Source
    • Your websiteCase studies page: 13 stories led by MEGOGO ("+3,5% Payment conversion rate", "€100K Reduction in expenses"), HOLYWATER TECH ("$0 → $10M Monthly GMV growth"), Zeely ("10x Processing growth in 3 years"), Ajax Systems ("launched EU subscriptions in one week with 90%+ approval rates") and Higgsfield; averages "+7% average uplift in payment authorization rates", "+15% of previously declined subscriptions recovered", "+30% first retry conversion rate". Regions shown are "Global", "Europe", Poland (BLIK) and the US iOS segment; no story is about a merchant in France, DACH, the Nordics or Benelux.Source
    • Your websiteAlternative payment methods page: "100+ local and alternative payment methods"; the Europe list shows PayPal, BLIK, iDEAL, Wero, MB Way, Multibanco, Bizum, Pay by Bank, Swish, TWINT, Afterpay/Clearpay and Vipps MobilePay, all on one page with no market-specific pages.Source
    • HiringLead Marketing Designer (Kyiv, posted October 6, 2026): "We're making a big bet on marketing, and design is at its heart." The role gets "full ownership of Solidgate's creative function", leads "a team of freelance designers", owns "website visuals" and builds "a clear process for design requests from marketing, sales, and content", bringing the brand to life "across events, social, email, sales materials, and the website".Source
  • 02

    The About page's "Proven in numbers" block is sent to browsers and crawlers as "0+ countries", "0M+ transactions", "0.000% platform uptime" and "0+ merchants". The real figures appear only after an animation script runs, so search snippets, AI assistants and link previews can quote zeros.

    Medium impactLow effort First result in 1 week Lead Marketing Designer

    First action

    Fetch the About page with JavaScript off and list every zero.

    How to measure it

    Stat blocks rendering real values

    Now
    –
    Target
    All
    By
    1 week

    Steps

    1. 1

      Find every counter

      About page and any other animated stats.

      Frontend Engineer 1 hour

    2. 2

      Agree the numbers

      One approved set for site, sales decks and job posts.

      Lead Marketing Designer 1 day

    3. 3

      Render server-side

      Real values in the HTML, animation optional.

      Frontend Engineer 1 day

    4. 4

      Check without JavaScript

      Fetch the page raw and compare.

      Frontend Engineer 1 hour

    5. 5

      Refresh previews

      Re-request indexing and check link previews.

      Content Marketing Manager 1 day

    6. 6

      Add a release check

      A test that fails if a stat renders as zero.

      Automation QA Engineer (Java) 1 day

    First result
    1 week
    Cost
    $0
    Owner
    Lead Marketing Designer

    Smallest test

    Fix the uptime figure first.

    Why it works

    Render the real values in the HTML and animate from those values, or start the count from the real number. Use the same figures as the homepage and job posts (500+ businesses, 150+ markets, 100M+ transactions a month, 99.99% uptime SLA), and check the result with a no-JavaScript fetch.

    A payments buyer checking uptime should never see 0.000%, and AI answers about Solidgate are built from the raw HTML.

    Risks and how to handle them

    • Animation looks less lively

      Count up from 80% of the value instead of from zero.

    Evidence

    • Your websiteAbout page "Proven in numbers": the HTML sent to browsers and crawlers reads "0+ Countries covered worldwide", "0M+ Transactions processed annually", "0.000% Platform uptime for payments" and "0+ Merchants scaling with Solidgate"; the real figures only appear after an animation script runs.Source
    • Your websiteHomepage: "Payment orchestration platform for global scale"; "Trusted by 500+ businesses"; "99.99% uptime SLA"; products from payment links and routing to billing, antifraud, dispute recovery, tax, acquiring, connectors and treasury (business accounts, corporate cards, payouts); "Prebuilt plugins for Shopify, WooCommerce"; the page has no hreflang tags and the site has no language versions.Source
    • HiringSenior ML Engineer (Warsaw, posted October 9, 2026): "a foundational hire on ML/AI direction", built "on top of 20M+ orders and 100M+ transactions a month"; "The next big step is a realtime ML payment routing." The post adds that Solidgate is "a direct partner of Visa and Mastercard with a European acquiring license", "Operating in 150+ markets".Source
  • 03

    Solidgate already writes comparisons with Yuno, Spreedly and Primer, and the Yuno piece states the key difference: orchestration plus built-in acquiring under one contract. These live as blog posts, among 195 others, rather than as pages the sales team can use in a shortlist.

    High impactLow effort First result in 1 month Enterprise Sales Executive

    First action

    List the rivals named in the last 20 lost or won deals.

    How to measure it

    Comparison-page demos

    Now
    –
    Target
    15 a month
    By
    90 days

    Steps

    1. 1

      Rank rivals

      Most frequent in deals.

      Enterprise Sales Executive (Payment Orchestration) 1 day

    2. 2

      Check facts

      Rivals' current public features and positioning.

      Content Marketing Manager 2 days

    3. 3

      Build the template

      Table, fit, switching steps.

      Lead Marketing Designer 2 days

    4. 4

      Publish four pages

      Spreedly, Yuno, Primer, Paddle.

      Content Marketing Manager 1 week

    5. 5

      Redirect and link

      Point the blog posts to the new pages.

      Content Marketing Manager 1 day

    6. 6

      Make PDFs

      One-page sales versions.

      Lead Marketing Designer 2 days

    7. 7

      Refresh quarterly

      Dated and sourced.

      Content Marketing Manager quarterly

    First result
    1 month
    Cost
    Staff time only
    Owner
    Enterprise Sales Executive (Payment Orchestration)

    Smallest test

    Move the Yuno comparison to /compare/yuno and track demos.

    Why it works

    Create a /compare section with one page per rival (Spreedly, Yuno, Primer, and Paddle for subscription apps): a fair feature table, where each fits, switching steps and a migration offer. Link them from the main navigation and give sellers a one-page PDF of each.

    Buyers in the final stage search for comparisons, and sellers win more shortlists when a fair page answers the first objection.

    Risks and how to handle them

    • Claims about rivals go stale

      Date every page and cite public sources.

    Evidence

    • Your websiteSolidgate vs Yuno (blog, updated October 8, 2026): Solidgate connects to acquirers "and also allows you to process card payments directly through Solidgate, without the need to onboard your own acquirers"; "Solidgate's edge is architectural: orchestration plus payments infrastructure plus revenue and operations tooling under one contract."Source
    • Your websiteSitemap (483 URLs, checked October 23, 2026): 233 glossary entries, 195 blog posts, 14 case-study URLs, 8 guides; no pricing page and no localized pages. Competitor content exists only as blog posts ("solidgate-vs-yuno", "spreedly-alternatives", "primer-alternatives", "best-yuno-alternatives").Source
    • Competitor researchRivals' own homepages: Spreedly, "Global Payments Orchestration Platform"; Yuno, "The AI-native intelligence system of global payments"; Primer, "Unified intelligence for payments"; Paddle, "Subscriptions, Payments & Tax Compliance for SaaS & Mobile Apps".Source
    • HiringFour market-specific enterprise sales roles are open: Enterprise Sales Executive (French market, Paris, "Fluent in English, French"), (DACH market, Germany, "Fluent in English and German", posted June 23, 2026), (Nordics, posted June 23, 2026) and (Benelux, posted July 31, 2026), plus a general Enterprise Sales Executive (Payment Orchestration). Each will "help define our go-to-market motion in key European and global markets".Source
  • 04

    The Integration Manager runs onboarding from pre-sales to go-live, and the case studies already show speed (Ajax launched EU subscriptions in one week, MintyMint had a live account in under 10 days). Prospects comparing orchestrators fear long integrations most, yet no page answers "how long will this take for us?"

    High impactLow effort First result in 1 month Integration Manager

    First action

    Pull go-live times for the last 30 merchants by integration path.

    How to measure it

    Scoping calls from the page

    Now
    –
    Target
    20 a month
    By
    60 days

    Steps

    1. 1

      Pull data

      Go-live times by path.

      Integration Manager 2 days

    2. 2

      Write the paths

      Time, team, steps.

      Integration Manager 2 days

    3. 3

      Design

      One page with a path picker.

      Lead Marketing Designer 3 days

    4. 4

      Add proof

      Ajax and MintyMint quotes.

      Content Marketing Manager 1 day

    5. 5

      Add scoping form

      Books an integration manager.

      Marketing Operations 1 day

    6. 6

      Use in sales

      Send after first calls.

      Enterprise Sales Executive (Payment Orchestration) ongoing

    First result
    1 month
    Cost
    Staff time only
    Owner
    Integration Manager

    Smallest test

    Publish the payment-link path first.

    Why it works

    Publish a go-live page: integration paths (payment link, hosted page, payment form, host-to-host, Shopify and WooCommerce plugins) with typical time, team needed and the steps, plus median go-live times from recent onboardings. Add a short form that books a scoping call with an integration manager.

    Turning integration fear into a clear plan removes a big late-stage objection and makes the pre-sales call shorter.

    Risks and how to handle them

    • Medians look slow for complex setups

      Show ranges and what drives them.

    Evidence

    • HiringIntegration Manager (posted September 23, 2026): owns "End-to-end technical onboarding of new merchants, from first integration to go-live", takes part in "pre-sales calls, helping explain integration options", and sets up "hosted payment pages, payment forms, Apple Pay / Google Pay, routing logic, and data flows". A Technical Support Manager was posted on October 15, 2026.Source
    • Your websiteCase studies page: 13 stories led by MEGOGO ("+3,5% Payment conversion rate", "€100K Reduction in expenses"), HOLYWATER TECH ("$0 → $10M Monthly GMV growth"), Zeely ("10x Processing growth in 3 years"), Ajax Systems ("launched EU subscriptions in one week with 90%+ approval rates") and Higgsfield; averages "+7% average uplift in payment authorization rates", "+15% of previously declined subscriptions recovered", "+30% first retry conversion rate". Regions shown are "Global", "Europe", Poland (BLIK) and the US iOS segment; no story is about a merchant in France, DACH, the Nordics or Benelux.Source
    • Your websiteMintyMint case study: "<10 Days from decision to live account", "30% Reduction in average payment costs", "2 → 1 Providers consolidated into one", using "Direct USD & EUR IBANs, SEPA / SEPA Instant, SWIFT, mass payouts".Source
    • Your websiteHomepage: "Payment orchestration platform for global scale"; "Trusted by 500+ businesses"; "99.99% uptime SLA"; products from payment links and routing to billing, antifraud, dispute recovery, tax, acquiring, connectors and treasury (business accounts, corporate cards, payouts); "Prebuilt plugins for Shopify, WooCommerce"; the page has no hreflang tags and the site has no language versions.Source
  • 05

    The new Lead Marketing Designer must build "a clear process for design requests from marketing, sales, and content" and lead freelancers. Five enterprise sellers are ramping at the same time, each needing decks and one-pagers.

    Medium impactLow effort First result in 1 month Lead Marketing Designer

    First action

    List every asset sellers made themselves last quarter.

    How to measure it

    Request turnaround

    Now
    –
    Target
    under 3 days
    By
    60 days

    Steps

    1. 1

      Audit assets

      What sellers use and remake.

      Lead Marketing Designer 3 days

    2. 2

      Set up intake

      One form and priority rules.

      Lead Marketing Designer 2 days

    3. 3

      Build components

      Deck and one-pager templates.

      Lead Marketing Designer 2 weeks

    4. 4

      Make the kit

      Pitch, market and story cards.

      Lead Marketing Designer 2 weeks

    5. 5

      Brief freelancers

      Standards and review.

      Lead Marketing Designer 1 week

    6. 6

      Measure

      Turnaround and reuse.

      Lead Marketing Designer monthly

    First result
    1 month
    Cost
    Freelancer time
    Owner
    Lead Marketing Designer

    Smallest test

    Rebuild the main pitch deck as a template.

    Why it works

    Set up one request form with priority rules, a shared component library for decks and one-pagers, and a sales kit (pitch deck, market one-pagers, case-study cards, comparison PDFs). Measure turnaround and reuse.

    A kit lets sellers self-serve 80% of asset needs and keeps the brand consistent across markets.

    Risks and how to handle them

    • Kit goes stale

      Monthly refresh from case studies.

    Evidence

    • HiringLead Marketing Designer (Kyiv, posted October 6, 2026): "We're making a big bet on marketing, and design is at its heart." The role gets "full ownership of Solidgate's creative function", leads "a team of freelance designers", owns "website visuals" and builds "a clear process for design requests from marketing, sales, and content", bringing the brand to life "across events, social, email, sales materials, and the website".Source
    • HiringFour market-specific enterprise sales roles are open: Enterprise Sales Executive (French market, Paris, "Fluent in English, French"), (DACH market, Germany, "Fluent in English and German", posted June 23, 2026), (Nordics, posted June 23, 2026) and (Benelux, posted July 31, 2026), plus a general Enterprise Sales Executive (Payment Orchestration). Each will "help define our go-to-market motion in key European and global markets".Source
    • Your websiteCase studies page: 13 stories led by MEGOGO ("+3,5% Payment conversion rate", "€100K Reduction in expenses"), HOLYWATER TECH ("$0 → $10M Monthly GMV growth"), Zeely ("10x Processing growth in 3 years"), Ajax Systems ("launched EU subscriptions in one week with 90%+ approval rates") and Higgsfield; averages "+7% average uplift in payment authorization rates", "+15% of previously declined subscriptions recovered", "+30% first retry conversion rate". Regions shown are "Global", "Europe", Poland (BLIK) and the US iOS segment; no story is about a merchant in France, DACH, the Nordics or Benelux.Source
  • 06

    Real visitors pass Core Web Vitals, so the site works for most visits today. The mobile lab test, though, shows 1.9 MB of page weight, 1.3 MB of JavaScript and a 946 KB HTML file holding 40 inline images, with largest content at 13.7 s on a throttled phone.

    Medium impactLow effort First result in 1 month Frontend Engineer

    First action

    List every tag in Google Tag Manager and its owner.

    How to measure it

    Mobile performance score

    Now
    –
    Target
    75+
    By
    60 days

    Steps

    1. 1

      Audit tags

      Owner and use for each.

      Marketing Operations 2 days

    2. 2

      Remove unused

      Tags with no owner.

      Marketing Operations 1 day

    3. 3

      Externalize images

      Inline images to cached files.

      Frontend Engineer 3 days

    4. 4

      Defer widgets

      Chat and analytics after interaction.

      Frontend Engineer 2 days

    5. 5

      Set a budget

      Weight limit for landing pages.

      Lead Marketing Designer 1 day

    6. 6

      Re-test

      PageSpeed after each change.

      Frontend Engineer weekly

    First result
    1 month
    Cost
    Engineering time
    Owner
    Frontend Engineer

    Smallest test

    Move the 40 inline images out of the HTML.

    Why it works

    Move inline images to cached files, trim tag manager tags that no longer report, load chat and analytics after interaction, and set a weight budget for campaign landing pages. Re-test after each change.

    Paid and outbound clicks often come from phones on the move, and a lighter page protects those visits as new markets and campaigns add traffic.

    Risks and how to handle them

    • Removing a tag breaks reporting

      Check each with its owner first.

    Evidence

    • Google PageSpeedHomepage, mobile lab test: score 53 (desktop 85), largest content at 13.7 s, 1,930 KB page with 1,269 KB of JavaScript (Google Tag Manager alone 517 KB); the HTML is 946 KB, including 40 inline images of about 173 KB. Real visitors pass Core Web Vitals (p75 LCP 1.8 s, INP 129 ms).Source
    • HiringLead Marketing Designer (Kyiv, posted October 6, 2026): "We're making a big bet on marketing, and design is at its heart." The role gets "full ownership of Solidgate's creative function", leads "a team of freelance designers", owns "website visuals" and builds "a clear process for design requests from marketing, sales, and content", bringing the brand to life "across events, social, email, sales materials, and the website".Source

This quarter 9

The core plays for the next three months.

  • 07

    Solidgate publishes strong averages (+7% authorization uplift, +15% of declined subscriptions recovered, +30% first retry conversion) and there is no pricing page. Buyers have to translate percentages into money themselves.

    High impactMedium effort First result in 1 quarter Product Analyst

    First action

    Agree the ranges with the analytics team.

    How to measure it

    Calculator completions to demos

    Now
    –
    Target
    20%
    By
    90 days

    Steps

    1. 1

      Set ranges

      From merchant data by vertical.

      Product Analyst 1 week

    2. 2

      Design

      Four inputs, one result.

      Lead Marketing Designer 1 week

    3. 3

      Build

      On the site.

      Frontend Engineer 2 weeks

    4. 4

      Gate the audit

      Detailed report for a call.

      Marketing Operations 1 week

    5. 5

      Promote

      Ads and outbound.

      Enterprise Sales Executive (Payment Orchestration) ongoing

    6. 6

      Measure

      Completions and demos.

      Product Analyst monthly

    First result
    1 quarter
    Cost
    Engineering time
    Owner
    Product Analyst

    Smallest test

    Run the math by hand for ten open prospects.

    Why it works

    Build a calculator: monthly volume, average order value, current approval rate and subscription share in; recovered revenue and cost savings out, with ranges from real merchant results. Offer a detailed payment audit as the next step.

    A personal revenue number is the strongest opening for an enterprise payments deal and qualifies leads by volume.

    Risks and how to handle them

    • Estimates read as promises

      Show ranges and the method.

    Evidence

    • Your websiteCase studies page: 13 stories led by MEGOGO ("+3,5% Payment conversion rate", "€100K Reduction in expenses"), HOLYWATER TECH ("$0 → $10M Monthly GMV growth"), Zeely ("10x Processing growth in 3 years"), Ajax Systems ("launched EU subscriptions in one week with 90%+ approval rates") and Higgsfield; averages "+7% average uplift in payment authorization rates", "+15% of previously declined subscriptions recovered", "+30% first retry conversion rate". Regions shown are "Global", "Europe", Poland (BLIK) and the US iOS segment; no story is about a merchant in France, DACH, the Nordics or Benelux.Source
    • Your websiteSitemap (483 URLs, checked October 23, 2026): 233 glossary entries, 195 blog posts, 14 case-study URLs, 8 guides; no pricing page and no localized pages. Competitor content exists only as blog posts ("solidgate-vs-yuno", "spreedly-alternatives", "primer-alternatives", "best-yuno-alternatives").Source
    • HiringSenior ML Engineer (Warsaw, posted October 9, 2026): "a foundational hire on ML/AI direction", built "on top of 20M+ orders and 100M+ transactions a month"; "The next big step is a realtime ML payment routing." The post adds that Solidgate is "a direct partner of Visa and Mastercard with a European acquiring license", "Operating in 150+ markets".Source
  • 08

    ChargebackHit is powered by Solidgate and its SDR works a CEE lead list. Solidgate's own site sells representment and prevention alerts, and subscription merchants make up most of its case studies. The two brands share buyers.

    High impactMedium effort First result in 1 quarter Sales Development Representat…

    First action

    List Solidgate merchants above a dispute-rate threshold.

    How to measure it

    Bundled accounts

    Now
    –
    Target
    25
    By
    2 quarters

    Steps

    1. 1

      Segment

      Dispute rates and PSP counts.

      Product Analyst 1 week

    2. 2

      Design offers

      Bundled trials.

      Enterprise Sales Executive (Payment Orchestration) 1 week

    3. 3

      Brief teams

      Shared account plans.

      Sales Development Representative (ChargebackHit) 1 week

    4. 4

      Outreach

      Email, LinkedIn, Telegram.

      Sales Development Representative (ChargebackHit) ongoing

    5. 5

      Onboard

      Fast setup for bundles.

      Integration Manager ongoing

    6. 6

      Measure

      Conversions and churn.

      Product Analyst monthly

    First result
    1 quarter
    Cost
    Staff time
    Owner
    Sales Development Representative (ChargebackHit)

    Smallest test

    Offer ChargebackHit to ten Solidgate merchants.

    Why it works

    Segment both customer bases, offer each a bundled trial (ChargebackHit for Solidgate merchants with high dispute rates; Solidgate orchestration for ChargebackHit users with several PSPs), and share account plans between the teams.

    Expansion is cheaper than new acquisition, and dispute pain is a strong reason to consolidate.

    Risks and how to handle them

    • Channel conflict

      Shared credit for both teams.

    Evidence

    • HiringSales Development Representative (ChargebackHit, Warsaw): ChargebackHit is "an intelligent chargeback prevention and recovery platform powered by Solidgate" that says it cuts "chargebacks and fraud by up to 99%" and has "a top-3 position within the Visa and Mastercard ecosystems". The SDR works "our existing lead database across the CEE region" with outreach "across email, LinkedIn, and Telegram".Source
    • Your websiteAbout page story: founded in 2016; "We signed PayPal"; "Worldpay joined the network as a Tier-1 acquirer"; "We launched AI Dispute Representment"; Solidgate connects "to 100+ PSPs and payment methods worldwide". Separate pages exist for chargeback representment and prevention alerts.Source
    • Your websiteCase studies page: 13 stories led by MEGOGO ("+3,5% Payment conversion rate", "€100K Reduction in expenses"), HOLYWATER TECH ("$0 → $10M Monthly GMV growth"), Zeely ("10x Processing growth in 3 years"), Ajax Systems ("launched EU subscriptions in one week with 90%+ approval rates") and Higgsfield; averages "+7% average uplift in payment authorization rates", "+15% of previously declined subscriptions recovered", "+30% first retry conversion rate". Regions shown are "Global", "Europe", Poland (BLIK) and the US iOS segment; no story is about a merchant in France, DACH, the Nordics or Benelux.Source
  • 09

    Solidgate now holds its own MiCA CASP license, passported across 30 countries, and says stablecoins are "always on" and "settle in seconds". Its banking product already serves CEE businesses that struggle with EU banking.

    High impactMedium effort First result in 2 quarters Head of APMs and Stablecoins

    First action

    List merchants who asked about faster settlement.

    How to measure it

    Merchants on stablecoin settlement

    Now
    –
    Target
    5
    By
    2 quarters

    Steps

    1. 1

      Pick merchants

      Settlement pain and fit.

      Account Manager 2 weeks

    2. 2

      Set terms

      Fees, limits, compliance.

      Regulatory Compliance Officer 1 month

    3. 3

      Build flow

      Settlement option in the dashboard.

      Mid/Senior Backend Engineer (Banking) 1 quarter

    4. 4

      Launch pilot

      Five merchants.

      Head of APMs and Stablecoins 1 month

    5. 5

      Measure

      Time to funds and costs.

      Product Analyst monthly

    6. 6

      Publish

      Case study.

      Content Marketing Manager 1 month

    First result
    2 quarters
    Cost
    Engineering and compliance time
    Owner
    Head of APMs and Stablecoins

    Smallest test

    Interview five merchants about settlement timing.

    Why it works

    Pick five merchants with weekend or cross-border settlement pain, offer optional settlement in a supported stablecoin to their Solidgate account, measure time to funds and costs, and publish the results as a case study.

    A measured pilot turns a license announcement into a proof story and a sales reason that orchestrators relying on a partner's license find hard to copy.

    Risks and how to handle them

    • Merchants worry about volatility and accounting

      Offer EUR and USD stablecoins with instant fiat conversion.

    Evidence

    • Your websiteBlog, October 23, 2026: Solidgate "has been authorized as a Crypto-Asset Service Provider (CASP) under the EU's Markets in Crypto-Assets Regulation (MiCA) by the Cyprus Securities and Exchange Commission (CySEC)"; "The license is passported across the European Economic Area. One license. 30 countries."; stablecoins "are always on, settle in seconds, and move across borders by design".Source
    • HiringMid/Senior Backend Engineer (Banking): "Many businesses, especially from Ukraine and CEE, can't open EU business accounts at all, or wait months to do so. Our product removes that blocker"; the team is "growing it now to launch corporate cards". Job posts name clients "Bolt, Ajax, Nova Post, MEGOGO" and say Solidgate is "Trusted by giants like J.P. Morgan".Source
    • Your websiteMintyMint case study: "<10 Days from decision to live account", "30% Reduction in average payment costs", "2 → 1 Providers consolidated into one", using "Direct USD & EUR IBANs, SEPA / SEPA Instant, SWIFT, mass payouts".Source
  • 10

    The banking team says many Ukrainian and CEE businesses cannot open EU business accounts or wait months, and MintyMint got a live account in under 10 days. Several of Solidgate's best-known merchants (MEGOGO, Ajax, Nova Post) have roots in that region.

    Medium impactMedium effort First result in 1 quarter Account Manager

    First action

    List payment merchants without a Solidgate business account.

    How to measure it

    Clients with payments and accounts

    Now
    –
    Target
    +50
    By
    2 quarters

    Steps

    1. 1

      List targets

      Both directions.

      Product Analyst 1 week

    2. 2

      Design offer

      Bundled pricing.

      Account Manager 1 week

    3. 3

      Add to onboarding

      Account option.

      Integration Manager 2 weeks

    4. 4

      Run outreach

      Account managers.

      Account Manager ongoing

    5. 5

      Track KYC time

      Days to live account.

      Junior Compliance Operations Specialist weekly

    6. 6

      Measure

      Revenue per client.

      Product Analyst monthly

    First result
    1 quarter
    Cost
    Staff time
    Owner
    Account Manager

    Smallest test

    Offer accounts to 20 existing merchants.

    Why it works

    Add the business account to onboarding for eligible payment merchants, and offer orchestration to business-account clients who collect card payments. Show both on one dashboard, with one account manager.

    Two products under one relationship lift revenue per client and make leaving harder.

    Risks and how to handle them

    • Compliance capacity

      Prioritize low-risk profiles first.

    Evidence

    • HiringMid/Senior Backend Engineer (Banking): "Many businesses, especially from Ukraine and CEE, can't open EU business accounts at all, or wait months to do so. Our product removes that blocker"; the team is "growing it now to launch corporate cards". Job posts name clients "Bolt, Ajax, Nova Post, MEGOGO" and say Solidgate is "Trusted by giants like J.P. Morgan".Source
    • Your websiteMintyMint case study: "<10 Days from decision to live account", "30% Reduction in average payment costs", "2 → 1 Providers consolidated into one", using "Direct USD & EUR IBANs, SEPA / SEPA Instant, SWIFT, mass payouts".Source
    • Your websiteHomepage: "Payment orchestration platform for global scale"; "Trusted by 500+ businesses"; "99.99% uptime SLA"; products from payment links and routing to billing, antifraud, dispute recovery, tax, acquiring, connectors and treasury (business accounts, corporate cards, payouts); "Prebuilt plugins for Shopify, WooCommerce"; the page has no hreflang tags and the site has no language versions.Source
  • 11

    Solidgate has 233 glossary entries (from "chargeback representment" to "Ethoca alerts") that bring payments searches. Each is a chance to show the product that solves the term.

    Medium impactMedium effort First result in 1 quarter Content Marketing Manager

    First action

    Map each glossary term to a product page.

    How to measure it

    Glossary-sourced demos

    Now
    –
    Target
    +50%
    By
    2 quarters

    Steps

    1. 1

      Map terms

      Term to product.

      Content Marketing Manager 1 week

    2. 2

      Design block

      Product and proof.

      Lead Marketing Designer 3 days

    3. 3

      Roll out

      All entries.

      Content Marketing Manager 1 month

    4. 4

      Link terms

      Related entries.

      Content Marketing Manager 2 weeks

    5. 5

      Test CTA

      High-intent terms.

      Marketing Operations 1 month

    6. 6

      Measure

      Leads by term.

      Product Analyst monthly

    First result
    1 quarter
    Cost
    Writing time
    Owner
    Content Marketing Manager

    Smallest test

    Add blocks to the top 20 terms by traffic.

    Why it works

    Add a matching product block and a case-study proof line to each glossary entry, link related terms, and test a short "talk to an expert" prompt on the high-intent terms.

    Glossary readers are often practitioners researching a problem; a direct product link turns them into leads.

    Risks and how to handle them

    • Feels salesy

      Keep definitions first.

    Evidence

    • Your websiteSitemap (483 URLs, checked October 23, 2026): 233 glossary entries, 195 blog posts, 14 case-study URLs, 8 guides; no pricing page and no localized pages. Competitor content exists only as blog posts ("solidgate-vs-yuno", "spreedly-alternatives", "primer-alternatives", "best-yuno-alternatives").Source
    • Your websiteAbout page story: founded in 2016; "We signed PayPal"; "Worldpay joined the network as a Tier-1 acquirer"; "We launched AI Dispute Representment"; Solidgate connects "to 100+ PSPs and payment methods worldwide". Separate pages exist for chargeback representment and prevention alerts.Source
  • 12

    Solidgate signed PayPal, added Worldpay as a Tier-1 acquirer and announced an Airwallex partnership. Partners have sales teams in DACH, France, the Nordics and Benelux.

    High impactMedium effort First result in 2 quarters Enterprise Sales Executive

    First action

    Ask each partner manager about joint marketing budgets.

    How to measure it

    Partner-sourced opportunities

    Now
    –
    Target
    20
    By
    2 quarters

    Steps

    1. 1

      Pick partners

      One per market.

      Enterprise Sales Executive (Payment Orchestration) 2 weeks

    2. 2

      Agree terms

      Referrals and co-marketing.

      Enterprise Sales Executive (Payment Orchestration) 1 month

    3. 3

      Plan events

      Webinars or dinners.

      Events & Employee Engagement Manager 1 month

    4. 4

      Make assets

      Joint one-pagers.

      Lead Marketing Designer 2 weeks

    5. 5

      Run

      One per market.

      Enterprise Sales Executive (DACH market) quarterly

    6. 6

      Measure

      Pipeline by partner.

      Product Analyst monthly

    First result
    2 quarters
    Cost
    Event costs
    Owner
    Enterprise Sales Executive (Payment Orchestration)

    Smallest test

    Run one webinar with a partner in DACH.

    Why it works

    Run one co-branded event or webinar per market with a partner, share referral terms, and create joint one-pagers on approval rates for local merchants.

    Partner trust and audiences shorten the path in markets where Solidgate is new.

    Risks and how to handle them

    • Partners push their own stack

      Focus on joint merchant results.

    Evidence

    • Your websiteAbout page story: founded in 2016; "We signed PayPal"; "Worldpay joined the network as a Tier-1 acquirer"; "We launched AI Dispute Representment"; Solidgate connects "to 100+ PSPs and payment methods worldwide". Separate pages exist for chargeback representment and prevention alerts.Source
    • Your websiteHomepage: "Payment orchestration platform for global scale"; "Trusted by 500+ businesses"; "99.99% uptime SLA"; products from payment links and routing to billing, antifraud, dispute recovery, tax, acquiring, connectors and treasury (business accounts, corporate cards, payouts); "Prebuilt plugins for Shopify, WooCommerce"; the page has no hreflang tags and the site has no language versions.Source
    • HiringFour market-specific enterprise sales roles are open: Enterprise Sales Executive (French market, Paris, "Fluent in English, French"), (DACH market, Germany, "Fluent in English and German", posted June 23, 2026), (Nordics, posted June 23, 2026) and (Benelux, posted July 31, 2026), plus a general Enterprise Sales Executive (Payment Orchestration). Each will "help define our go-to-market motion in key European and global markets".Source
  • 13

    The homepage says Solidgate has prebuilt plugins for Shopify, WooCommerce and other platforms. Store owners search platform marketplaces and plugin directories first.

    Medium impactLow effort First result in 1 quarter Content Marketing Manager

    First action

    List where each plugin is published today.

    How to measure it

    Plugin installs

    Now
    –
    Target
    +30%
    By
    2 quarters

    Steps

    1. 1

      Audit listings

      Each platform.

      Content Marketing Manager 1 week

    2. 2

      Improve pages

      Screenshots and guide.

      Lead Marketing Designer 2 weeks

    3. 3

      Collect reviews

      From current users.

      Account Manager 1 month

    4. 4

      Landing page

      Plugin go-live path.

      Content Marketing Manager 1 week

    5. 5

      Track

      Installs and activations.

      Product Analyst monthly

    6. 6

      Support

      Plugin help in docs.

      Technical Support Manager ongoing

    First result
    1 quarter
    Cost
    Staff time
    Owner
    Content Marketing Manager

    Smallest test

    Improve the WooCommerce listing.

    Why it works

    Check that each plugin is listed, add screenshots, a clear setup guide and reviews from current users, and link the listings to a dedicated landing page with the go-live path.

    Marketplace listings bring merchants who are already looking for a payment option.

    Risks and how to handle them

    • Small merchants need more support

      Self-serve docs first.

    Evidence

    • Your websiteHomepage: "Payment orchestration platform for global scale"; "Trusted by 500+ businesses"; "99.99% uptime SLA"; products from payment links and routing to billing, antifraud, dispute recovery, tax, acquiring, connectors and treasury (business accounts, corporate cards, payouts); "Prebuilt plugins for Shopify, WooCommerce"; the page has no hreflang tags and the site has no language versions.Source
    • HiringIntegration Manager (posted September 23, 2026): owns "End-to-end technical onboarding of new merchants, from first integration to go-live", takes part in "pre-sales calls, helping explain integration options", and sets up "hosted payment pages, payment forms, Apple Pay / Google Pay, routing logic, and data flows". A Technical Support Manager was posted on October 15, 2026.Source
  • 14

    The new ML team is building real-time routing on 100M+ transactions a month. Merchants only value it if they see what it recovered.

    High impactMedium effort First result in 2 quarters Senior ML Engineer

    First action

    Define the report metrics with account managers.

    How to measure it

    Report open rate

    Now
    –
    Target
    60%
    By
    2 quarters

    Steps

    1. 1

      Define metrics

      Approvals, retries, disputes, costs.

      Product Analyst 2 weeks

    2. 2

      Build pipeline

      Monthly data.

      Senior ML Engineer 1 month

    3. 3

      Design report

      One page.

      Lead Marketing Designer 2 weeks

    4. 4

      Deliver

      Through the notification system.

      Technical Product Manager (Platform) 1 month

    5. 5

      Use in reviews

      Account managers.

      Account Manager monthly

    6. 6

      Measure

      Churn and expansion.

      Product Analyst quarterly

    First result
    2 quarters
    Cost
    Engineering time
    Owner
    Senior ML Engineer

    Smallest test

    Send the report by hand to five merchants.

    Why it works

    Send each merchant a monthly report: approvals gained by routing, retries recovered, disputes won and costs saved, with a control comparison where possible. Account managers use it in reviews.

    Visible value lowers churn and opens expansion talks.

    Risks and how to handle them

    • Attribution disputed

      Use control groups.

    Evidence

    • HiringSenior ML Engineer (Warsaw, posted October 9, 2026): "a foundational hire on ML/AI direction", built "on top of 20M+ orders and 100M+ transactions a month"; "The next big step is a realtime ML payment routing." The post adds that Solidgate is "a direct partner of Visa and Mastercard with a European acquiring license", "Operating in 150+ markets".Source
    • Your websiteCase studies page: 13 stories led by MEGOGO ("+3,5% Payment conversion rate", "€100K Reduction in expenses"), HOLYWATER TECH ("$0 → $10M Monthly GMV growth"), Zeely ("10x Processing growth in 3 years"), Ajax Systems ("launched EU subscriptions in one week with 90%+ approval rates") and Higgsfield; averages "+7% average uplift in payment authorization rates", "+15% of previously declined subscriptions recovered", "+30% first retry conversion rate". Regions shown are "Global", "Europe", Poland (BLIK) and the US iOS segment; no story is about a merchant in France, DACH, the Nordics or Benelux.Source
    • HiringTechnical Product Manager (Platform, Warsaw): owns the merchant-facing shared services, including "Notification system", "Audit and Approval Manager", "File Management - file upload, export, and report generation", "Bulk operations and MCP" and the "UI Kit".Source
  • 15

    The four market sellers need local proof, and integration managers see every launch. Results are only collected when marketing asks.

    Medium impactMedium effort First result in 1 quarter Integration Manager

    First action

    Add the 30-day check to the onboarding template.

    How to measure it

    New case studies

    Now
    –
    Target
    8
    By
    2 quarters

    Steps

    1. 1

      Add checkpoints

      Onboarding template.

      Integration Manager 1 week

    2. 2

      Set thresholds

      Results worth a story.

      Product Analyst 1 week

    3. 3

      Ask permission

      Account managers.

      Account Manager ongoing

    4. 4

      Write stories

      By market and vertical.

      Content Marketing Manager ongoing

    5. 5

      Design cards

      For sales kit.

      Lead Marketing Designer ongoing

    6. 6

      Track pipeline

      Stories by market.

      Content Marketing Manager monthly

    First result
    1 quarter
    Cost
    Writing time
    Owner
    Integration Manager

    Smallest test

    Ask the last five go-lives for results.

    Why it works

    Add a results check at 30, 60 and 90 days after go-live, ask permission for a story when approval rates or costs improve, and keep a pipeline of stories by market and vertical.

    A steady supply of proof beats hunting for stories before each campaign.

    Risks and how to handle them

    • Merchants decline publicity

      Offer anonymized stories.

    Evidence

    • HiringIntegration Manager (posted September 23, 2026): owns "End-to-end technical onboarding of new merchants, from first integration to go-live", takes part in "pre-sales calls, helping explain integration options", and sets up "hosted payment pages, payment forms, Apple Pay / Google Pay, routing logic, and data flows". A Technical Support Manager was posted on October 15, 2026.Source
    • Your websiteCase studies page: 13 stories led by MEGOGO ("+3,5% Payment conversion rate", "€100K Reduction in expenses"), HOLYWATER TECH ("$0 → $10M Monthly GMV growth"), Zeely ("10x Processing growth in 3 years"), Ajax Systems ("launched EU subscriptions in one week with 90%+ approval rates") and Higgsfield; averages "+7% average uplift in payment authorization rates", "+15% of previously declined subscriptions recovered", "+30% first retry conversion rate". Regions shown are "Global", "Europe", Poland (BLIK) and the US iOS segment; no story is about a merchant in France, DACH, the Nordics or Benelux.Source
    • HiringFour market-specific enterprise sales roles are open: Enterprise Sales Executive (French market, Paris, "Fluent in English, French"), (DACH market, Germany, "Fluent in English and German", posted June 23, 2026), (Nordics, posted June 23, 2026) and (Benelux, posted July 31, 2026), plus a general Enterprise Sales Executive (Payment Orchestration). Each will "help define our go-to-market motion in key European and global markets".Source

Big bets 4

Larger plays that can change the trajectory.

  • 16

    Market pages start the work, but enterprise buyers in DACH and France also read documentation, legal pages and support content. Solidgate's site and docs are English only.

    High impactHigh effort First result in 3 quarters Enterprise Sales Executive

    First action

    Pick the 30 pages that matter most.

    How to measure it

    DACH and France pipeline

    Now
    –
    Target
    2x
    By
    3 quarters

    Steps

    1. 1

      Pick pages

      Top site and docs pages.

      Content Marketing Manager 2 weeks

    2. 2

      Translate

      Professional with review.

      Content Marketing Manager 2 months

    3. 3

      Legal review

      Local terms.

      Regulatory Compliance Officer 1 month

    4. 4

      Support hours

      German and French.

      Technical Support Manager 1 quarter

    5. 5

      Launch

      hreflang and local ads.

      Marketing Operations 1 month

    6. 6

      Measure

      Pipeline by language.

      Product Analyst monthly

    First result
    3 quarters
    Cost
    Translation and support budget
    Owner
    Enterprise Sales Executive (DACH market)

    Smallest test

    Translate the documentation quickstart.

    Why it works

    Localize the core site, top documentation pages and key legal pages into German and French, add local-language support hours, and track pipeline from each language.

    Local language at every step signals commitment and helps win against English-only rivals.

    Risks and how to handle them

    • Upkeep cost

      Translate only stable pages.

    Builds on

    Evidence

    • HiringFour market-specific enterprise sales roles are open: Enterprise Sales Executive (French market, Paris, "Fluent in English, French"), (DACH market, Germany, "Fluent in English and German", posted June 23, 2026), (Nordics, posted June 23, 2026) and (Benelux, posted July 31, 2026), plus a general Enterprise Sales Executive (Payment Orchestration). Each will "help define our go-to-market motion in key European and global markets".Source
    • Your websiteHomepage: "Payment orchestration platform for global scale"; "Trusted by 500+ businesses"; "99.99% uptime SLA"; products from payment links and routing to billing, antifraud, dispute recovery, tax, acquiring, connectors and treasury (business accounts, corporate cards, payouts); "Prebuilt plugins for Shopify, WooCommerce"; the page has no hreflang tags and the site has no language versions.Source
    • Your websiteSitemap (483 URLs, checked October 23, 2026): 233 glossary entries, 195 blog posts, 14 case-study URLs, 8 guides; no pricing page and no localized pages. Competitor content exists only as blog posts ("solidgate-vs-yuno", "spreedly-alternatives", "primer-alternatives", "best-yuno-alternatives").Source
  • 17

    Solidgate sees approval rates across 150+ markets and many verticals. Merchants have no public benchmark for what good looks like.

    High impactHigh effort First result in 3 quarters Product Analyst

    First action

    Check what can be shared under merchant agreements.

    How to measure it

    Media mentions

    Now
    –
    Target
    30
    By
    3 quarters

    Steps

    1. 1

      Check rules

      Aggregation limits.

      Regulatory Compliance Officer 1 month

    2. 2

      Build dataset

      By country and vertical.

      Senior ML Engineer 1 month

    3. 3

      Write report

      Findings.

      Content Marketing Manager 1 month

    4. 4

      Design

      Charts and tool.

      Lead Marketing Designer 1 month

    5. 5

      Launch

      Press and social.

      Content Marketing Manager 1 month

    6. 6

      Update

      Quarterly.

      Product Analyst quarterly

    First result
    3 quarters
    Cost
    Analyst time
    Owner
    Product Analyst

    Smallest test

    Publish one chart on approval rates by country.

    Why it works

    Publish an annual index (and a quarterly update) of anonymized approval, decline and dispute rates by country, method and vertical, with a tool to compare your own numbers.

    Original data earns press, links and AI citations, and positions Solidgate as the source on payment performance.

    Risks and how to handle them

    • Data sensitivity

      Suppress small groups.

    Evidence

    • HiringSenior ML Engineer (Warsaw, posted October 9, 2026): "a foundational hire on ML/AI direction", built "on top of 20M+ orders and 100M+ transactions a month"; "The next big step is a realtime ML payment routing." The post adds that Solidgate is "a direct partner of Visa and Mastercard with a European acquiring license", "Operating in 150+ markets".Source
    • Your websiteCase studies page: 13 stories led by MEGOGO ("+3,5% Payment conversion rate", "€100K Reduction in expenses"), HOLYWATER TECH ("$0 → $10M Monthly GMV growth"), Zeely ("10x Processing growth in 3 years"), Ajax Systems ("launched EU subscriptions in one week with 90%+ approval rates") and Higgsfield; averages "+7% average uplift in payment authorization rates", "+15% of previously declined subscriptions recovered", "+30% first retry conversion rate". Regions shown are "Global", "Europe", Poland (BLIK) and the US iOS segment; no story is about a merchant in France, DACH, the Nordics or Benelux.Source
    • Your websiteAlternative payment methods page: "100+ local and alternative payment methods"; the Europe list shows PayPal, BLIK, iDEAL, Wero, MB Way, Multibanco, Bizum, Pay by Bank, Swish, TWINT, Afterpay/Clearpay and Vipps MobilePay, all on one page with no market-specific pages.Source
  • 18

    The Platform PM owns "Bulk operations and MCP". Finance and payments teams increasingly ask AI assistants for reports.

    Medium impactHigh effort First result in 3 quarters Technical Product Manager

    First action

    List the ten questions merchants ask support most.

    How to measure it

    Active MCP merchants

    Now
    –
    Target
    50
    By
    3 quarters

    Steps

    1. 1

      Pick queries

      Top ten support questions.

      Technical Support Manager 2 weeks

    2. 2

      Design permissions

      Read-only and audited.

      Technical Product Manager (Platform) 1 month

    3. 3

      Build

      MCP server.

      Senior Go Engineer (Connectivity) 1 quarter

    4. 4

      Beta

      Ten merchants.

      Technical Product Manager (Platform) 1 month

    5. 5

      Launch

      Docs and blog.

      Content Marketing Manager 1 month

    6. 6

      Measure

      Usage and support tickets.

      Product Analyst monthly

    First result
    3 quarters
    Cost
    Engineering time
    Owner
    Technical Product Manager (Platform)

    Smallest test

    Build a prototype for one query.

    Why it works

    Launch a read-only MCP server for approvals, declines, disputes and payouts, with clear permissions and audit logs, and market it to developers and finance teams.

    Being the easiest orchestrator to query in AI tools is a fresh differentiator and a developer marketing story.

    Risks and how to handle them

    • Security concerns

      Read-only, audited, opt-in.

    Evidence

    • HiringTechnical Product Manager (Platform, Warsaw): owns the merchant-facing shared services, including "Notification system", "Audit and Approval Manager", "File Management - file upload, export, and report generation", "Bulk operations and MCP" and the "UI Kit".Source
    • Competitor researchRivals' own homepages: Spreedly, "Global Payments Orchestration Platform"; Yuno, "The AI-native intelligence system of global payments"; Primer, "Unified intelligence for payments"; Paddle, "Subscriptions, Payments & Tax Compliance for SaaS & Mobile Apps".Source
  • 19

    The site leads with "Get a demo" and a login link, and integration managers use Postman with merchants. Developers evaluating orchestrators want to try the API first.

    Medium impactHigh effort First result in 2 quarters Developer Relations

    First action

    Measure how sandbox access is granted today.

    How to measure it

    Sandboxes converting to demos

    Now
    –
    Target
    25%
    By
    2 quarters

    Steps

    1. 1

      Map current flow

      How access is granted.

      Integration Manager 1 week

    2. 2

      Build sign-up

      Self-serve sandbox.

      Technical Product Manager (Platform) 1 quarter

    3. 3

      Publish collection

      Postman and samples.

      Integration Manager 1 month

    4. 4

      Guide first payment

      In-dashboard steps.

      Technical Product Manager (Platform) 1 month

    5. 5

      Route leads

      Active sandboxes to sales.

      Marketing Operations 2 weeks

    6. 6

      Measure

      Activation and demos.

      Product Analyst monthly

    First result
    2 quarters
    Cost
    Engineering time
    Owner
    Developer Relations

    Smallest test

    Publish the Postman collection.

    Why it works

    Offer sandbox sign-up from the site, with a Postman collection, sample code and a guided first payment, then route active sandboxes to sales.

    Developer trials create warm leads and shorten technical evaluation.

    Risks and how to handle them

    • Low-quality signups

      Work email and qualification.

    Evidence

    • Your websiteHomepage: "Payment orchestration platform for global scale"; "Trusted by 500+ businesses"; "99.99% uptime SLA"; products from payment links and routing to billing, antifraud, dispute recovery, tax, acquiring, connectors and treasury (business accounts, corporate cards, payouts); "Prebuilt plugins for Shopify, WooCommerce"; the page has no hreflang tags and the site has no language versions.Source
    • HiringIntegration Manager (posted September 23, 2026): owns "End-to-end technical onboarding of new merchants, from first integration to go-live", takes part in "pre-sales calls, helping explain integration options", and sets up "hosted payment pages, payment forms, Apple Pay / Google Pay, routing logic, and data flows". A Technical Support Manager was posted on October 15, 2026.Source

Wildcards 2

Unexpected experiments, each with a cheap way to test it.

  • 20

    Solidgate is building university partnerships and attends hackathons. A hackathon on its own API trains future engineers and creates developer content.

    Medium impactLow effort First result in 1 quarter Junior Education Community Ma…

    First action

    Pick two partner universities.

    How to measure it

    Hackathon projects

    Now
    –
    Target
    30
    By
    1 quarter

    Steps

    1. 1

      Pick partners

      Two universities.

      Junior Education Community Manager 2 weeks

    2. 2

      Prepare sandbox

      Access and docs.

      Integration Manager 2 weeks

    3. 3

      Set challenges

      Checkout and routing.

      Technical Product Manager (Platform) 1 week

    4. 4

      Run event

      Weekend.

      Junior Education Community Manager 1 week

    5. 5

      Publish winners

      Blog and social.

      Content Marketing Manager 1 week

    6. 6

      Hire

      Internship offers.

      Junior Recruiter 1 month

    First result
    1 quarter
    Cost
    Prizes and event costs
    Owner
    Junior Education Community Manager

    Smallest test

    Host one challenge at an existing university event.

    Why it works

    Run a hackathon with partner universities: build a subscription checkout or routing tool on the sandbox, with prizes and internships, and publish the best projects.

    It serves hiring and developer awareness with one event.

    Risks and how to handle them

    • Low turnout

      Partner with student clubs.

    Evidence

    • HiringJunior Education Community Manager (posted September 24, 2026): builds "long-term partnerships with top universities and student organizations" and represents Solidgate "at career fairs, hackathons, olympiads". People & Recruitment is the largest hiring group (20 of 52 open roles), including an Employer Brand Lead and a Tech Brand Manager.Source
    • Your websiteHomepage: "Payment orchestration platform for global scale"; "Trusted by 500+ businesses"; "99.99% uptime SLA"; products from payment links and routing to billing, antifraud, dispute recovery, tax, acquiring, connectors and treasury (business accounts, corporate cards, payouts); "Prebuilt plugins for Shopify, WooCommerce"; the page has no hreflang tags and the site has no language versions.Source
  • 21

    Solidgate's own story starts with "hitting a payments wall". Its merchants (MEGOGO, Holywater, Zeely, Ajax) have the same story at scale.

    Medium impactLow effort First result in 1 quarter Content Marketing Manager

    First action

    Ask three merchants to record.

    How to measure it

    Series demos

    Now
    –
    Target
    10 per episode
    By
    2 quarters

    Steps

    1. 1

      Book guests

      Three merchants.

      Account Manager 2 weeks

    2. 2

      Record

      Short interviews.

      Content Marketing Manager monthly

    3. 3

      Edit

      Clips for social.

      Lead Marketing Designer monthly

    4. 4

      Publish

      LinkedIn and YouTube.

      Content Marketing Manager monthly

    5. 5

      Use in sales

      Send clips.

      Enterprise Sales Executive (Payment Orchestration) ongoing

    6. 6

      Measure

      Views and demos.

      Product Analyst monthly

    First result
    1 quarter
    Cost
    Production time
    Owner
    Content Marketing Manager

    Smallest test

    Record one interview.

    Why it works

    Record short founder interviews about the payments problem they hit and how they fixed it, for LinkedIn and YouTube, with clips for sales.

    Founder stories travel further than product posts and match how Solidgate describes itself.

    Risks and how to handle them

    • Merchants busy

      Remote recording.

    Evidence

    • Your websiteAbout page story: founded in 2016; "We signed PayPal"; "Worldpay joined the network as a Tier-1 acquirer"; "We launched AI Dispute Representment"; Solidgate connects "to 100+ PSPs and payment methods worldwide". Separate pages exist for chargeback representment and prevention alerts.Source
    • Your websiteCase studies page: 13 stories led by MEGOGO ("+3,5% Payment conversion rate", "€100K Reduction in expenses"), HOLYWATER TECH ("$0 → $10M Monthly GMV growth"), Zeely ("10x Processing growth in 3 years"), Ajax Systems ("launched EU subscriptions in one week with 90%+ approval rates") and Higgsfield; averages "+7% average uplift in payment authorization rates", "+15% of previously declined subscriptions recovered", "+30% first retry conversion rate". Regions shown are "Global", "Europe", Poland (BLIK) and the US iOS segment; no story is about a merchant in France, DACH, the Nordics or Benelux.Source

03

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ProgrammableInfo

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ProgrammableTalk

Fill the events in this plan

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See every playbook and website review

Independent research. Programmable wrote this playbook from public sources, as they stood on October 26, 2026, and cites them throughout. Solidgate did not commission, review or endorse it, and Programmable is not affiliated with Solidgate. Company and product names are trademarks of their owners, used only to identify them. The ideas are suggestions and opinion, not professional, legal or financial advice, and not statements about how Solidgate runs its business.

Something wrong, or do you represent Solidgate? Email [email protected] and we will correct it or take it down.

30/60/90 roadmap

What to focus on in each month, and the ideas that carry it.

  1. Days 1 to 306 ideas

    Market pages, real About figures, comparison pages, go-live page, the design request system and a lighter homepage.

  2. Days 31 to 6011 ideas

    Revenue calculator, ChargebackHit and banking cross-sell, stablecoin pilot, glossary links, partner co-marketing, plugin listings, merchant reports and the case-study engine; the hackathon and founder series.

  3. Days 61 to 904 ideas

    Commit to localized sites, the approval-rate index, the MCP server and the self-serve sandbox.

The research behind the plan

3 research areas, each summarised in a few lines. Open any of them for the full detail.

Customers

What customers say

Customers value higher approval rates and recovered subscriptions. The most cited problem: declines and failed renewals.

  • Fast go-live
  • Chargebacks
  • In their words: “approval rate”

Market

Competitive landscape

4 competitors compared: Spreedly, Yuno, Primer and Paddle.

  • Gap to exploit: Local proof and language for DACH, France, Nordics, Benelux
  • Spreedly: No built-in acquiring
  • Yuno: Younger in Europe

Hiring signals

Solidgate is pushing west into Europe: enterprise sellers for France, DACH, the Nordics and Benelux (ideas 1, 3, 12, 16), a Lead Marketing Designer for "a big bet on marketing" (ideas 1, 2, 5), integration and support…

  • Enterprise Sales Executive (DACH market): German-speaking enterprise seller. Ideas 1, 16.
  • Enterprise Sales Executive (French market): French-speaking seller in Paris. Ideas 1, 16.
  • Enterprise Sales Executive (Nordics): Nordic market entry. Idea 1.

From the team that wrote this playbook

All products
  • ProgrammableAgencyWorking AI systems in days, not quarters (opens programmable.agency in a new tab)
  • ProgrammableInfoAn agent that finds, researches and asks first (opens programmable.info in a new tab)
  • ProgrammableDigitalScreenshots in, an animated product demo out (opens programmable.digital in a new tab)
  • ProgrammableWatchKnow the day a supplier falls out of compliance (opens programmable.watch in a new tab)
  • ProgrammableTalkGet registrants for your events, and know who’s coming (opens programmable.talk in a new tab)
  • ProgrammablePageText what you need, your customer gets a page that works (opens programmable.page in a new tab)
  • ProgrammableCommunityForums with labelled AI members, never empty (opens programmable.community in a new tab)
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