Subject growth playbook

Every Monday, pull secondary-teacher postings that have stayed open 30+ days in each AE's territory, match them to the district's central-office contacts, and open with one line of math: what the vacancy costs, and what the Teacher of Record program has already replaced (528 teacher equivalents, $28m saved).

The January AE class is trained to cold call in week one and sells district by district; a vacancy is a specific, dated trigger that beats a generic territory list. Subject already sells "fill open courses without hiring", so the first call can name the exact course that is closing.

Hi {name}, this is {AE} with Subject. I saw {district} has had a {course} opening posted since {date}. One unfilled classroom usually costs a district $50K or more before lost enrollment funding. We staff courses like that with state-certified teachers of record: 528 teacher equivalents across 40 schools right now. Would it be worth 20 minutes to see whether {course} could run this spring without the hire?

• Vacancy postings go stale or were filled

  Confirm the posting is live the morning of the call and lead with a question, not an assumption.

• Districts may read it as replacing teachers

  Frame it as keeping the course open until they hire, with their staff in charge.

• HiringAccount Executive (Austin): January 2027 start "when the K-12 sales calendar actually begins"; AEs join "a class" with a three-week training camp, "certified on cold calls by the end of week one"; own a territory "SMB through Enterprise", multithread "superintendents, curriculum directors, CTOs, and CFOs", build Mutual Action Plans and "navigate procurement vehicles"; "District sales happen in-person, at central offices, board meetings, conferences, on-site demos"; travel up to 60% of the month.Source
• Your websiteTeacher of Record page: "528 full-time teacher equivalent staffed through Subject", "$28m saved vs. the cost of full-time hires", "40 schools across 9 states currently running the program", "3k students receiving full instruction", "+29pts increase in student attendance", "$300k funding retained" at Forest Hills Public Schools, MI.Source
• Your websiteHomepage: "Trusted by 1k+ schools across 38 states"; proof tiles name districts (12.5k credits earned at Oceanside Unified, 2.6x enrollment growth at Forest Hills, $1.36m funding retained at Portage Township, 87% credit-recovery pass rate at Show Low Unified, 3x math proficiency at Upland Unified); "One unfilled classroom can cost $50K+ before lost enrollment funding." The visible text also carries stray template text ("1. buttons (protrude from under the body...") and a typo ("the courses you can't till").Source

Rewrite every proof line as before and after with a date ("from X% to Y% in the first year"), remove the stray text, fix the typo, and add a social share image so links pasted into board emails show a proper card.

There is no marketing hire, so these pages are the AEs' leave-behinds. A single confusing number in front of a CFO undoes the strongest claim on the page.

• A district declines to share its baseline

  Drop that tile rather than leave it ambiguous.

• Your websiteCut Absenteeism page: "Five more students enrolled is $50,000 in district funding"; students "voluntarily spend an average of 101.6 minutes per day"; it lists "72 % chronic absenteeism rate at Farragut Career Academy after adopting Subject", which reads as a high absenteeism rate, not a reduction.Source
• Your websiteHomepage: "Trusted by 1k+ schools across 38 states"; proof tiles name districts (12.5k credits earned at Oceanside Unified, 2.6x enrollment growth at Forest Hills, $1.36m funding retained at Portage Township, 87% credit-recovery pass rate at Show Low Unified, 3x math proficiency at Upland Unified); "One unfilled classroom can cost $50K+ before lost enrollment funding." The visible text also carries stray template text ("1. buttons (protrude from under the body...") and a typo ("the courses you can't till").Source
• programmable.infoSite scan: 12 pages in the sitemap; YouTube channel with 4 subscribers and 1 video; Mozilla Observatory grade D-; layout shift (CLS) 0.26 for real visitors; DMARC set to "none"; no social share image; the SAM.gov registration for Subject Technologies, Inc. shows as expired (expiry 2026-09-09).Source

Build one page per state with every named result in that state, the courses and approvals that matter there (UC A-G in California, NCAA everywhere) and a contact who will take a reference call, and hand it to each AE before the January class goes into the field.

AEs are told to be "the CEO of your territory" and to multithread five buyers in a district. A state pack gives each of those buyers a peer to point to, and it costs nothing to make from results already published.

• Thin states have no proof yet

  Use the nearest neighboring state and say so.

• Your websiteHomepage: "Trusted by 1k+ schools across 38 states"; proof tiles name districts (12.5k credits earned at Oceanside Unified, 2.6x enrollment growth at Forest Hills, $1.36m funding retained at Portage Township, 87% credit-recovery pass rate at Show Low Unified, 3x math proficiency at Upland Unified); "One unfilled classroom can cost $50K+ before lost enrollment funding." The visible text also carries stray template text ("1. buttons (protrude from under the body...") and a typo ("the courses you can't till").Source
• Your websiteTeacher of Record page: "528 full-time teacher equivalent staffed through Subject", "$28m saved vs. the cost of full-time hires", "40 schools across 9 states currently running the program", "3k students receiving full instruction", "+29pts increase in student attendance", "$300k funding retained" at Forest Hills Public Schools, MI.Source
• Your websiteDrive Graduation page: "51,381 credit recovery enrollments completed last school year"; graduation at Wheeling High School "rebounded to 90%" after adopting Subject in March 2025; Metea Valley and Neuqua Valley adopted in October 2024.Source
• HiringAccount Executive (Austin): January 2027 start "when the K-12 sales calendar actually begins"; AEs join "a class" with a three-week training camp, "certified on cold calls by the end of week one"; own a territory "SMB through Enterprise", multithread "superintendents, curriculum directors, CTOs, and CFOs", build Mutual Action Plans and "navigate procurement vehicles"; "District sales happen in-person, at central offices, board meetings, conferences, on-site demos"; travel up to 60% of the month.Source

A one-page worksheet: the district's per-pupil funding, open sections, credit-recovery students and students lost to cyber charters, with Subject's cost beside it. The AE fills it in on the second call and sends it as the business case for the board.

AEs are asked to build Mutual Action Plans and negotiate contracts that "protect margin". A worksheet in the CFO's numbers moves the conversation from price to funding retained.

• Funding formulas differ by state

  Let the CFO enter their own per-pupil figure; never assume it.

• Your websiteHomepage: "Trusted by 1k+ schools across 38 states"; proof tiles name districts (12.5k credits earned at Oceanside Unified, 2.6x enrollment growth at Forest Hills, $1.36m funding retained at Portage Township, 87% credit-recovery pass rate at Show Low Unified, 3x math proficiency at Upland Unified); "One unfilled classroom can cost $50K+ before lost enrollment funding." The visible text also carries stray template text ("1. buttons (protrude from under the body...") and a typo ("the courses you can't till").Source
• Your websiteCut Absenteeism page: "Five more students enrolled is $50,000 in district funding"; students "voluntarily spend an average of 101.6 minutes per day"; it lists "72 % chronic absenteeism rate at Farragut Career Academy after adopting Subject", which reads as a high absenteeism rate, not a reduction.Source
• Your websiteVirtual School page: districts launch "a district-branded virtual or hybrid program in weeks" to keep families from leaving for "a cyber charter, homeschool program or neighboring district"; Portage Township "planned for 50 virtual students and welcomed 200+".Source
• HiringAccount Executive (Austin): January 2027 start "when the K-12 sales calendar actually begins"; AEs join "a class" with a three-week training camp, "certified on cold calls by the end of week one"; own a territory "SMB through Enterprise", multithread "superintendents, curriculum directors, CTOs, and CFOs", build Mutual Action Plans and "navigate procurement vehicles"; "District sales happen in-person, at central offices, board meetings, conferences, on-site demos"; travel up to 60% of the month.Source

Renew the registration, then publish one procurement page: W-9, insurance certificate, sole-source letter where it applies, state vendor numbers, cooperative contracts, accessibility statement and the student-data privacy agreements already signed.

Procurement is where K-12 deals stall after the yes. A page the AE can send the same day removes a week of emails from every deal.

• Registration renewal takes weeks

  Start now; it is independent of everything else.

• programmable.infoSite scan: 12 pages in the sitemap; YouTube channel with 4 subscribers and 1 video; Mozilla Observatory grade D-; layout shift (CLS) 0.26 for real visitors; DMARC set to "none"; no social share image; the SAM.gov registration for Subject Technologies, Inc. shows as expired (expiry 2026-09-09).Source
• HiringAccount Executive (Austin): January 2027 start "when the K-12 sales calendar actually begins"; AEs join "a class" with a three-week training camp, "certified on cold calls by the end of week one"; own a territory "SMB through Enterprise", multithread "superintendents, curriculum directors, CTOs, and CFOs", build Mutual Action Plans and "navigate procurement vehicles"; "District sales happen in-person, at central offices, board meetings, conferences, on-site demos"; travel up to 60% of the month.Source

List every contract renewing between July 2027 and October 2027, tier by size, score health from usage (minutes per day, course completion) and add the board meeting date when the renewal will be voted on.

K-12 renewals are decided in spring budget meetings for a July 1 fiscal year, so a renewal noticed in May is already lost. Starting from the list lets the AMs act this quarter.

• Usage data is uneven across districts

  Use AM judgment where data is thin and mark it.

• HiringAccount Director: leads the Account Managers ("the AEs for our current customers") across districts "serving 70,000+ students down to sub-200-student rural systems", concentrated in the South, Midwest and Northeast; owns net and gross retention and expansion; builds "a renewal playbook that starts 9 to 12 months out", account tiering, health scoring and a clean AE handoff; reviews calls in Gong.Source
• Your websiteCut Absenteeism page: "Five more students enrolled is $50,000 in district funding"; students "voluntarily spend an average of 101.6 minutes per day"; it lists "72 % chronic absenteeism rate at Farragut Career Academy after adopting Subject", which reads as a high absenteeism rate, not a reduction.Source

Track board agendas in each territory weekly for a short list of phrases, route matches to the AE, and give AEs a 5-slide brief written for a board audience (cost, results from a nearby district, how it works, privacy, timeline).

The AE post names board meetings as a sales venue, and boards approve the budget. A brief that answers a board's question in its own language shortens the cycle.

• Showing up uninvited looks pushy

  Contact the superintendent's office first and offer the brief.

• HiringAccount Executive (Austin): January 2027 start "when the K-12 sales calendar actually begins"; AEs join "a class" with a three-week training camp, "certified on cold calls by the end of week one"; own a territory "SMB through Enterprise", multithread "superintendents, curriculum directors, CTOs, and CFOs", build Mutual Action Plans and "navigate procurement vehicles"; "District sales happen in-person, at central offices, board meetings, conferences, on-site demos"; travel up to 60% of the month.Source
• Your websiteVirtual School page: districts launch "a district-branded virtual or hybrid program in weeks" to keep families from leaving for "a cyber charter, homeschool program or neighboring district"; Portage Township "planned for 50 virtual students and welcomed 200+".Source
• Your websiteDrive Graduation page: "51,381 credit recovery enrollments completed last school year"; graduation at Wheeling High School "rebounded to 90%" after adopting Subject in March 2025; Metea Valley and Neuqua Valley adopted in October 2024.Source

Map the spring calendar by buyer (superintendent associations, curriculum and instruction, technology directors, school business officials) for the 38 states, choose the events where territories overlap, and book 10 meetings before each one.

Spring is budget season, when Subject's AEs build pipeline. A pre-booked meeting at a conference turns travel into pipeline.

• Booth traffic without meetings

  Do not attend an event with fewer than five booked meetings.

• HiringAccount Executive (Austin): January 2027 start "when the K-12 sales calendar actually begins"; AEs join "a class" with a three-week training camp, "certified on cold calls by the end of week one"; own a territory "SMB through Enterprise", multithread "superintendents, curriculum directors, CTOs, and CFOs", build Mutual Action Plans and "navigate procurement vehicles"; "District sales happen in-person, at central offices, board meetings, conferences, on-site demos"; travel up to 60% of the month.Source
• Your websiteHomepage: "Trusted by 1k+ schools across 38 states"; proof tiles name districts (12.5k credits earned at Oceanside Unified, 2.6x enrollment growth at Forest Hills, $1.36m funding retained at Portage Township, 87% credit-recovery pass rate at Show Low Unified, 3x math proficiency at Upland Unified); "One unfilled classroom can cost $50K+ before lost enrollment funding." The visible text also carries stray template text ("1. buttons (protrude from under the body...") and a typo ("the courses you can't till").Source

Add a closing step to every QBR: agree one result with the district (before, after, date), get written approval to publish, and add it to the state proof pack and the website.

The Account Director is building QBR and renewal standards anyway; adding one approval step creates new proof every month without a marketing team.

• District communications offices are slow to approve

  Ask for approval of the number only, with no quote, to start.

• #3 A one-page proof pack per state, so every territory opens with a district its buyers know

• HiringAccount Director: leads the Account Managers ("the AEs for our current customers") across districts "serving 70,000+ students down to sub-200-student rural systems", concentrated in the South, Midwest and Northeast; owns net and gross retention and expansion; builds "a renewal playbook that starts 9 to 12 months out", account tiering, health scoring and a clean AE handoff; reviews calls in Gong.Source
• Your websiteHomepage: "Trusted by 1k+ schools across 38 states"; proof tiles name districts (12.5k credits earned at Oceanside Unified, 2.6x enrollment growth at Forest Hills, $1.36m funding retained at Portage Township, 87% credit-recovery pass rate at Show Low Unified, 3x math proficiency at Upland Unified); "One unfilled classroom can cost $50K+ before lost enrollment funding." The visible text also carries stray template text ("1. buttons (protrude from under the body...") and a typo ("the courses you can't till").Source
• Your websiteDrive Graduation page: "51,381 credit recovery enrollments completed last school year"; graduation at Wheeling High School "rebounded to 90%" after adopting Subject in March 2025; Metea Valley and Neuqua Valley adopted in October 2024.Source

For each TOR school, map the district's other secondary schools and their vacancies, run a joint review with the principal and district HR, and propose a district agreement with a set number of sections.

The Account Director owns expansion bookings. Expansion inside a district reuses the procurement already done and the proof already earned.

• Teacher unions object to district-wide coverage

  Position it as coverage for unfilled posts only, reviewed each term.

• #1 A weekly "unfilled teacher vacancy" call list for the January AE class, opened with Teacher of Record math

• Your websiteTeacher of Record page: "528 full-time teacher equivalent staffed through Subject", "$28m saved vs. the cost of full-time hires", "40 schools across 9 states currently running the program", "3k students receiving full instruction", "+29pts increase in student attendance", "$300k funding retained" at Forest Hills Public Schools, MI.Source
• HiringAccount Director: leads the Account Managers ("the AEs for our current customers") across districts "serving 70,000+ students down to sub-200-student rural systems", concentrated in the South, Midwest and Northeast; owns net and gross retention and expansion; builds "a renewal playbook that starts 9 to 12 months out", account tiering, health scoring and a clean AE handoff; reviews calls in Gong.Source

Publish what Subject collects, why, who sees it and how long it is kept; list every state and national student-data privacy agreement already signed; and give AEs a one-page answer for the CTO meeting.

Privacy review is a common late-stage delay in district deals. Answering it first turns a blocker into a point of trust, and it supports the Account Director's renewals.

• Publishing tracking detail alarms parents

  Explain the purpose (attendance and funding reporting) next to each item.

• Your websiteCut Absenteeism page: "Five more students enrolled is $50,000 in district funding"; students "voluntarily spend an average of 101.6 minutes per day"; it lists "72 % chronic absenteeism rate at Farragut Career Academy after adopting Subject", which reads as a high absenteeism rate, not a reduction.Source
• HiringAccount Executive (Austin): January 2027 start "when the K-12 sales calendar actually begins"; AEs join "a class" with a three-week training camp, "certified on cold calls by the end of week one"; own a territory "SMB through Enterprise", multithread "superintendents, curriculum directors, CTOs, and CFOs", build Mutual Action Plans and "navigate procurement vehicles"; "District sales happen in-person, at central offices, board meetings, conferences, on-site demos"; travel up to 60% of the month.Source
• HiringAccount Director: leads the Account Managers ("the AEs for our current customers") across districts "serving 70,000+ students down to sub-200-student rural systems", concentrated in the South, Midwest and Northeast; owns net and gross retention and expansion; builds "a renewal playbook that starts 9 to 12 months out", account tiering, health scoring and a clean AE handoff; reviews calls in Gong.Source

Build a one-page map: for each state, whether out-of-state teachers can be teacher of record, the licenses Subject holds there, and the fallback offer (courseware with a district teacher of record) where it cannot.

A pitch that falls apart in legal review wastes a quarter of an AE's territory time. The map also shows where to license teachers next.

• Rules change

  Date every row and review each spring.

• Search resultsState rules on virtual instruction differ: Vermont requires an in-state licensed teacher of record or a co-teacher when an out-of-state virtual provider delivers a course.Source
• Your websiteTeacher of Record page: "528 full-time teacher equivalent staffed through Subject", "$28m saved vs. the cost of full-time hires", "40 schools across 9 states currently running the program", "3k students receiving full instruction", "+29pts increase in student attendance", "$300k funding retained" at Forest Hills Public Schools, MI.Source
• Your websiteHomepage: "Trusted by 1k+ schools across 38 states"; proof tiles name districts (12.5k credits earned at Oceanside Unified, 2.6x enrollment growth at Forest Hills, $1.36m funding retained at Portage Township, 87% credit-recovery pass rate at Show Low Unified, 3x math proficiency at Upland Unified); "One unfilled classroom can cost $50K+ before lost enrollment funding." The visible text also carries stray template text ("1. buttons (protrude from under the body...") and a typo ("the courses you can't till").Source

Cut a 60-second trailer for each course in the catalog from existing footage, publish them on a course library page and YouTube, and let AEs send the trailer for the exact course a district needs.

Video is the product. A trailer answers "is it good enough for our students" before a meeting, and it uses the pipeline the AI Producer is being hired to run.

• Trailers show student faces

  Use only footage with releases or AI-generated scenes.

• HiringAI Producer / Pipeline Producer (Los Angeles): "Subject produces thousands of educational videos each year"; builds ComfyUI generation pipelines so AI and live-action content "share one visual standard".Source
• programmable.infoSite scan: 12 pages in the sitemap; YouTube channel with 4 subscribers and 1 video; Mozilla Observatory grade D-; layout shift (CLS) 0.26 for real visitors; DMARC set to "none"; no social share image; the SAM.gov registration for Subject Technologies, Inc. shows as expired (expiry 2026-09-09).Source
• HiringAccount Executive (Austin): January 2027 start "when the K-12 sales calendar actually begins"; AEs join "a class" with a three-week training camp, "certified on cold calls by the end of week one"; own a territory "SMB through Enterprise", multithread "superintendents, curriculum directors, CTOs, and CFOs", build Mutual Action Plans and "navigate procurement vehicles"; "District sales happen in-person, at central offices, board meetings, conferences, on-site demos"; travel up to 60% of the month.Source

One template that works back from the board vote and July 1: demo, pilot or reference call, privacy review, CFO worksheet, board brief, procurement, PO, and a start date before the school year.

A plan that matches the district's own calendar is easier for the champion to follow and gives the forecast real dates.

• Champions ignore shared plans

  Keep it to one page and review it on every call.

• HiringAccount Executive (Austin): January 2027 start "when the K-12 sales calendar actually begins"; AEs join "a class" with a three-week training camp, "certified on cold calls by the end of week one"; own a territory "SMB through Enterprise", multithread "superintendents, curriculum directors, CTOs, and CFOs", build Mutual Action Plans and "navigate procurement vehicles"; "District sales happen in-person, at central offices, board meetings, conferences, on-site demos"; travel up to 60% of the month.Source
• HiringAccount Director: leads the Account Managers ("the AEs for our current customers") across districts "serving 70,000+ students down to sub-200-student rural systems", concentrated in the South, Midwest and Northeast; owns net and gross retention and expansion; builds "a renewal playbook that starts 9 to 12 months out", account tiering, health scoring and a clean AE handoff; reviews calls in Gong.Source

Each month, review five won and five lost deals, pull the moments where deals turned, and publish a short library: the objection, the best answer heard on a call, and the proof to use.

A new class repeats the same mistakes in different territories. A library from real calls spreads what top AEs do.

• Lost deals feel personal

  Present them as team lessons, without naming the AE.

• HiringAccount Director: leads the Account Managers ("the AEs for our current customers") across districts "serving 70,000+ students down to sub-200-student rural systems", concentrated in the South, Midwest and Northeast; owns net and gross retention and expansion; builds "a renewal playbook that starts 9 to 12 months out", account tiering, health scoring and a clean AE handoff; reviews calls in Gong.Source
• HiringAccount Executive (Austin): January 2027 start "when the K-12 sales calendar actually begins"; AEs join "a class" with a three-week training camp, "certified on cold calls by the end of week one"; own a territory "SMB through Enterprise", multithread "superintendents, curriculum directors, CTOs, and CFOs", build Mutual Action Plans and "navigate procurement vehicles"; "District sales happen in-person, at central offices, board meetings, conferences, on-site demos"; travel up to 60% of the month.Source

Respond to the next solicitations from the cooperatives districts use most in Subject's territories, starting with Texas, and give AEs a list of which cooperative each target district is a member of.

A cooperative contract can remove months of bidding from every deal in a state and lets smaller districts buy without a formal process.

• Cooperative fees cut margin

  Price the fee into the cooperative price list.

• HiringAccount Executive (Austin): January 2027 start "when the K-12 sales calendar actually begins"; AEs join "a class" with a three-week training camp, "certified on cold calls by the end of week one"; own a territory "SMB through Enterprise", multithread "superintendents, curriculum directors, CTOs, and CFOs", build Mutual Action Plans and "navigate procurement vehicles"; "District sales happen in-person, at central offices, board meetings, conferences, on-site demos"; travel up to 60% of the month.Source
• Your websiteHomepage: "Trusted by 1k+ schools across 38 states"; proof tiles name districts (12.5k credits earned at Oceanside Unified, 2.6x enrollment growth at Forest Hills, $1.36m funding retained at Portage Township, 87% credit-recovery pass rate at Show Low Unified, 3x math proficiency at Upland Unified); "One unfilled classroom can cost $50K+ before lost enrollment funding." The visible text also carries stray template text ("1. buttons (protrude from under the body...") and a typo ("the courses you can't till").Source

Apply for approval in the state virtual programs that cover the most of Subject's target districts, so a district can add Subject courses through a channel it already trusts.

State approval puts Subject in front of every district in a state at once and settles quality and licensing questions before the AE arrives.

• Program prices undercut direct deals

  Offer the program catalog for single courses and direct contracts for district programs.

• Search resultsSubject (formerly Emile Learning) raised a $29.4M Series A in 2022 led by Owl Ventures, with Kleiner Perkins and SoftBank participating; its video-first courses for grades 6 to 12 carry College Board, NCAA and UC A-G approvals.Source
• Your websiteVirtual School page: districts launch "a district-branded virtual or hybrid program in weeks" to keep families from leaving for "a cyber charter, homeschool program or neighboring district"; Portage Township "planned for 50 virtual students and welcomed 200+".Source
• Search resultsState rules on virtual instruction differ: Vermont requires an in-state licensed teacher of record or a co-teacher when an out-of-state virtual provider delivers a course.Source

Publish a short annual report: which courses go unfilled, how students in covered courses perform, credit-recovery completion by course, with a methodology and a district-level benchmark AEs can share.

Without a marketing team, one cited report each year gives AEs a reason to call every district, and it puts Subject in the press superintendents read.

• Data is skewed to districts that chose Subject

  Say so plainly in the method.

• Your websiteDrive Graduation page: "51,381 credit recovery enrollments completed last school year"; graduation at Wheeling High School "rebounded to 90%" after adopting Subject in March 2025; Metea Valley and Neuqua Valley adopted in October 2024.Source
• Your websiteTeacher of Record page: "528 full-time teacher equivalent staffed through Subject", "$28m saved vs. the cost of full-time hires", "40 schools across 9 states currently running the program", "3k students receiving full instruction", "+29pts increase in student attendance", "$300k funding retained" at Forest Hills Public Schools, MI.Source
• HiringCareers page: 3 open roles (Revenue 2: Account Executive and Account Director; Production 1), in Austin and Los Angeles. No marketing role is open.Source

Send each target district's high-school counselors the Subject 100 with a note on the courses (AP, CTE, credit recovery) that help their students reach those colleges, and route replies to the AE.

It gives AEs a useful, non-sales reason to contact a buyer group inside the district, and it reuses content that already exists.

• Seen as off-topic

  Lead with the ranking as a free resource, with no pitch in the first email.

• Your websiteSubject 100: "A first-of-its-kind ranking of America's top undergraduate institutions", published May 5, 2026, weighted 40% on graduate outcomes; the sitemap also lists /subjectmba25 and /subjectjd25.Source
• Your websiteDrive Graduation page: "51,381 credit recovery enrollments completed last school year"; graduation at Wheeling High School "rebounded to 90%" after adopting Subject in March 2025; Metea Valley and Neuqua Valley adopted in October 2024.Source
• HiringAccount Executive (Austin): January 2027 start "when the K-12 sales calendar actually begins"; AEs join "a class" with a three-week training camp, "certified on cold calls by the end of week one"; own a territory "SMB through Enterprise", multithread "superintendents, curriculum directors, CTOs, and CFOs", build Mutual Action Plans and "navigate procurement vehicles"; "District sales happen in-person, at central offices, board meetings, conferences, on-site demos"; travel up to 60% of the month.Source

Give virtual-program customers a ready kit: district-branded flyers, social posts, a parent FAQ and an enrollment-night script, plus a short video from the AI pipeline, before each enrollment window.

A district whose virtual program fills renews and expands. The Account Managers can deliver the kit in their regular cadence.

• Marketing directly to parents raises privacy questions

  The district sends everything; Subject never contacts families.

• Your websiteVirtual School page: districts launch "a district-branded virtual or hybrid program in weeks" to keep families from leaving for "a cyber charter, homeschool program or neighboring district"; Portage Township "planned for 50 virtual students and welcomed 200+".Source
• HiringAccount Director: leads the Account Managers ("the AEs for our current customers") across districts "serving 70,000+ students down to sub-200-student rural systems", concentrated in the South, Midwest and Northeast; owns net and gross retention and expansion; builds "a renewal playbook that starts 9 to 12 months out", account tiering, health scoring and a clean AE handoff; reviews calls in Gong.Source
• HiringAI Producer / Pipeline Producer (Los Angeles): "Subject produces thousands of educational videos each year"; builds ComfyUI generation pipelines so AI and live-action content "share one visual standard".Source

Recruit four to six retired or former superintendents from customer districts as paid advisors who review the board brief, speak at state conferences and make a handful of peer introductions each quarter, disclosed openly.

One respected peer introduction can replace months of outreach in a state, and advisors also improve how the AEs talk to superintendents.

• Conflict-of-interest rules for former officials

  Check each state's revolving-door rules and never pay per sale.

• Your websiteHomepage: "Trusted by 1k+ schools across 38 states"; proof tiles name districts (12.5k credits earned at Oceanside Unified, 2.6x enrollment growth at Forest Hills, $1.36m funding retained at Portage Township, 87% credit-recovery pass rate at Show Low Unified, 3x math proficiency at Upland Unified); "One unfilled classroom can cost $50K+ before lost enrollment funding." The visible text also carries stray template text ("1. buttons (protrude from under the body...") and a typo ("the courses you can't till").Source
• HiringAccount Executive (Austin): January 2027 start "when the K-12 sales calendar actually begins"; AEs join "a class" with a three-week training camp, "certified on cold calls by the end of week one"; own a territory "SMB through Enterprise", multithread "superintendents, curriculum directors, CTOs, and CFOs", build Mutual Action Plans and "navigate procurement vehicles"; "District sales happen in-person, at central offices, board meetings, conferences, on-site demos"; travel up to 60% of the month.Source