Subsplash growth playbook

Give Giving a self-serve path on subsplash.com: a "Start free" button that creates a Giving account, connects a bank and publishes a giving page, with a demo offered as the second choice. Keep "Talk to sales" for Subsplash One and Enterprise. Track sign-ups, first gift received and upgrades to Subsplash One as product-qualified leads for the SDRs.

Free products convert best when people can start the moment they decide, and first-time givers become the product data that tells sales which churches are ready for the full platform.

[ ] "Start free" on the pricing page Giving card
[ ] "Start free" on the Giving product page
[ ] Sign-up with church verification
[ ] Ready-made giving page and text-to-give
[ ] Welcome emails for the first 14 days
[ ] PQL rule in Salesforce
[ ] Demo offered as the second option
[ ] Dashboard of sign-ups, first gifts and upgrades

• Fraud or unverified organisations

  Keep payout verification before funds move.

• Sales fear losing deals

  Credit SDRs for PQLs they convert to Subsplash One.

• Your websitePricing page: Subsplash Giving "for $0/mo"; Subsplash One "Pricing based on church size and usage"; Enterprise. All three "Get started" buttons and "GET PRICING" are "#" links on a page built around the "Talk to our team! ... Book your demo!" form, and the page links to the dashboard only for log-in, with no sign-up link (the homepage and Giving page are the same). A savings calculator estimates "$561 /month" in savings at $40,000 a month in donations.Source
• HiringProduct Marketing Manager (remote, posted September 8, 2026), the "second member of a growing product marketing function": leads go-to-market "for Subsplash's self-serve, direct-to-consumer product lines as we grow the platform into new audiences"; designs "the customer lifecycle, from awareness to trial to purchase to upgrade" using funnel analytics "to find where it's leaking"; needs "trial-to-paid conversion, PQL volume, expansion revenue" and "conversion-focused copy for self-serve landing pages"; tools include Pendo, Arcade and HubSpot. The post says Subsplash serves "roughly 20,000+ churches, ministries, and nonprofits across the US and Canada, and the 40 million people who use our platform every day".Source
• Pulpit AIPulpit AI (acquired by Subsplash) sells self-serve on pulpitai.com: Basic $39, Standard $59 and Pro $129 a month, and a "Free trial No credit card required" with 2 free uploads; sign-up runs through subsplash.com's trial and checkout services. The Pulpit AI page on subsplash.com sends "Try it now" to pulpitai.com/pricing.Source
• HiringSales Development Representative (first posted December 2025, still open): generates new business through "Salesforce, cold calling, and email", qualifies leads and books demos with Account Executives to "maximize MRR".Source
• Your websiteGiving page: tap to give with Subsplash Tap, stock and crypto giving through Engiven, DAF and QCD donations, campaigns and pledging, recurring gifts, bulk check scanning and phone-number log-in for donors.Source

Show one rate table: standard rate, the exclusive rate and who qualifies, and GrowCurve tiers, with the typo fixed. Link it from the calculator.

Clear fees remove the most common objection in giving decisions.

• Rates change

  Keep them in one CMS field.

• Your websitePricing page rate copy: Giving lists "Exclusive rates: Card: 2.3% + 30¢ ACH: 1%" and, in the same card, "2.99% + 30¢ for standard cards"; the Subsplash One card says GrowCurve drops rates "as low as 1.9% + 30¢ for card and 05% + 0¢ for ACH". The page says churches "regularly see" "Up to 14% more donations", "Up to 50% more media plays" and "Up to 3x more users".Source
• Your websitePricing page: Subsplash Giving "for $0/mo"; Subsplash One "Pricing based on church size and usage"; Enterprise. All three "Get started" buttons and "GET PRICING" are "#" links on a page built around the "Talk to our team! ... Book your demo!" form, and the page links to the dashboard only for log-in, with no sign-up link (the homepage and Giving page are the same). A savings calculator estimates "$561 /month" in savings at $40,000 a month in donations.Source

Exclude the draft pages from the Webflow sitemap, set /homepage to canonical (or redirect) to the root, and recheck the sitemap monthly.

A clean sitemap focuses crawling on pages that sell, and one homepage keeps its ranking signals together.

• Draft pages needed for tests

  Keep them published but out of the sitemap.

• Your websiteSitemap (887 URLs, checked October 22, 2026): 665 blog posts (newest October 22, 2026), 14 product pages, 5 use-case pages by church size, comparison pages against Pushpay, Tithely, Overflow and Planning Center, and one case study (Austin Oaks), while /case-studies itself returns "Page Not Found". It also lists several noindex draft and test pages (alternate homepage versions and section mock-ups) and a /homepage copy of the homepage that is indexable with its own canonical. The referral program agreement is dated July 26, 2022.Source

Show a static image for each tour and load Arcade only when clicked, compress Webflow images, delay chat and ad tags until after load, and reserve space for the cookie banner.

Faster pages keep more visitors, and the tours still work for those who want them.

• Fewer tour views

  Track tour starts; they come from intent.

• Google PageSpeedHomepage on mobile: performance 25/100 (desktop 45). Real Chrome visitors fail Core Web Vitals: LCP 6.0s (target 2.5s) and layout shift 0.14 (target 0.1). The page downloads 8.3 MB in 301 requests from 32 third parties, including 2.3 MB for embedded Arcade product tours, 3.9 MB of Webflow assets and 852 KB of Google Tag Manager.Source
• Your websiteHomepage: "Grow your church every day of the week"; navigation lists Subsplash One, Apps, Giving, Media, Websites, Church management, Groups & Messaging, Events, Workflows (new), Live streaming, Pulpit AI, Trends AI and Subsplash Tap, plus self-guided Product Tours and free church graphics. Structured data shows a 4.6 rating from 152 reviews.Source
• HiringProduct Marketing Manager (remote, posted September 8, 2026), the "second member of a growing product marketing function": leads go-to-market "for Subsplash's self-serve, direct-to-consumer product lines as we grow the platform into new audiences"; designs "the customer lifecycle, from awareness to trial to purchase to upgrade" using funnel analytics "to find where it's leaking"; needs "trial-to-paid conversion, PQL volume, expansion revenue" and "conversion-focused copy for self-serve landing pages"; tools include Pendo, Arcade and HubSpot. The post says Subsplash serves "roughly 20,000+ churches, ministries, and nonprofits across the US and Canada, and the 40 million people who use our platform every day".Source

Strip the _gl and _ga values from the links and let Google Tag Manager's cross-domain setting add fresh ones per visitor. Check that marketing-to-dashboard journeys report correctly.

Funnel decisions are only as good as the data, and this is a one-line fix.

• Breaking cross-domain tracking

  Test before and after.

• Your websiteThe "Access your Dashboard" log-in links in the site navigation carry hard-coded Google Analytics cross-domain parameters (_gl and _ga values from an earlier visitor session, dated early 2025), and a refer-a-friend link to the dashboard is built the same way.Source
• HiringProduct Marketing Manager (remote, posted September 8, 2026), the "second member of a growing product marketing function": leads go-to-market "for Subsplash's self-serve, direct-to-consumer product lines as we grow the platform into new audiences"; designs "the customer lifecycle, from awareness to trial to purchase to upgrade" using funnel analytics "to find where it's leaking"; needs "trial-to-paid conversion, PQL volume, expansion revenue" and "conversion-focused copy for self-serve landing pages"; tools include Pendo, Arcade and HubSpot. The post says Subsplash serves "roughly 20,000+ churches, ministries, and nonprofits across the US and Canada, and the 40 million people who use our platform every day".Source

Publish 12 stories, three for each church size, each with one number (giving, app users, media plays), and link them from the matching use-case page and compare pages.

Pastors trust churches like their own, and the numbers back up the pricing page claims.

• Churches decline publicity

  Offer anonymous stories.

• Your websiteSitemap (887 URLs, checked October 22, 2026): 665 blog posts (newest October 22, 2026), 14 product pages, 5 use-case pages by church size, comparison pages against Pushpay, Tithely, Overflow and Planning Center, and one case study (Austin Oaks), while /case-studies itself returns "Page Not Found". It also lists several noindex draft and test pages (alternate homepage versions and section mock-ups) and a /homepage copy of the homepage that is indexable with its own canonical. The referral program agreement is dated July 26, 2022.Source
• Your websitePricing page rate copy: Giving lists "Exclusive rates: Card: 2.3% + 30¢ ACH: 1%" and, in the same card, "2.99% + 30¢ for standard cards"; the Subsplash One card says GrowCurve drops rates "as low as 1.9% + 30¢ for card and 05% + 0¢ for ACH". The page says churches "regularly see" "Up to 14% more donations", "Up to 50% more media plays" and "Up to 3x more users".Source
• Competitor researchSubsplash's comparison pages position it against Pushpay (with Church Community Builder and Resi), Tithely, Overflow and Planning Center, on one integrated platform for giving, apps, websites, live streaming, messaging, events, check-in, Tap and AI tools.See the research Source

Score Pulpit AI users (uploads, clips published, plan), offer active ones a Subsplash One bundle that publishes clips to their app and website, and route top scorers to SDRs.

The best leads are churches already getting value from one product.

• Pulpit AI users dislike sales calls

  Lead with in-product offers.

• Pulpit AIPulpit AI (acquired by Subsplash) sells self-serve on pulpitai.com: Basic $39, Standard $59 and Pro $129 a month, and a "Free trial No credit card required" with 2 free uploads; sign-up runs through subsplash.com's trial and checkout services. The Pulpit AI page on subsplash.com sends "Try it now" to pulpitai.com/pricing.Source
• HiringProduct Marketing Manager (remote, posted September 8, 2026), the "second member of a growing product marketing function": leads go-to-market "for Subsplash's self-serve, direct-to-consumer product lines as we grow the platform into new audiences"; designs "the customer lifecycle, from awareness to trial to purchase to upgrade" using funnel analytics "to find where it's leaking"; needs "trial-to-paid conversion, PQL volume, expansion revenue" and "conversion-focused copy for self-serve landing pages"; tools include Pendo, Arcade and HubSpot. The post says Subsplash serves "roughly 20,000+ churches, ministries, and nonprofits across the US and Canada, and the 40 million people who use our platform every day".Source
• HiringSales Development Representative (first posted December 2025, still open): generates new business through "Salesforce, cold calling, and email", qualifies leads and books demos with Account Executives to "maximize MRR".Source
• Your websitePress releases: Subsplash agreed to be acquired by Roper Technologies (July 21, 2025); acquired Pulpit AI (December 2024); launched Workflows, "the first kanban-style work management tool for churches", for "20,000+ churches and ministries" (July 29, 2026); and partners with Southeastern University.Source

Send a three-step onboarding: upload last Sunday's sermon, publish one clip, share a discussion guide. Use Pendo prompts in the app and HubSpot emails, and measure trial-to-paid by step reached.

Activation is the biggest driver of trial-to-paid.

• Too many emails

  Stop after first clip.

• Pulpit AIPulpit AI (acquired by Subsplash) sells self-serve on pulpitai.com: Basic $39, Standard $59 and Pro $129 a month, and a "Free trial No credit card required" with 2 free uploads; sign-up runs through subsplash.com's trial and checkout services. The Pulpit AI page on subsplash.com sends "Try it now" to pulpitai.com/pricing.Source
• HiringProduct Marketing Manager (remote, posted September 8, 2026), the "second member of a growing product marketing function": leads go-to-market "for Subsplash's self-serve, direct-to-consumer product lines as we grow the platform into new audiences"; designs "the customer lifecycle, from awareness to trial to purchase to upgrade" using funnel analytics "to find where it's leaking"; needs "trial-to-paid conversion, PQL volume, expansion revenue" and "conversion-focused copy for self-serve landing pages"; tools include Pendo, Arcade and HubSpot. The post says Subsplash serves "roughly 20,000+ churches, ministries, and nonprofits across the US and Canada, and the 40 million people who use our platform every day".Source

Show a "from" price for each size band on the pricing and use-case pages, with what is included, and keep custom quotes for multisite and enterprise.

Visible starting prices qualify buyers and shorten sales cycles.

• Competitors see prices

  Show value, not just price.

• Your websitePricing page: Subsplash Giving "for $0/mo"; Subsplash One "Pricing based on church size and usage"; Enterprise. All three "Get started" buttons and "GET PRICING" are "#" links on a page built around the "Talk to our team! ... Book your demo!" form, and the page links to the dashboard only for log-in, with no sign-up link (the homepage and Giving page are the same). A savings calculator estimates "$561 /month" in savings at $40,000 a month in donations.Source
• Your websiteSitemap (887 URLs, checked October 22, 2026): 665 blog posts (newest October 22, 2026), 14 product pages, 5 use-case pages by church size, comparison pages against Pushpay, Tithely, Overflow and Planning Center, and one case study (Austin Oaks), while /case-studies itself returns "Page Not Found". It also lists several noindex draft and test pages (alternate homepage versions and section mock-ups) and a /homepage copy of the homepage that is indexable with its own canonical. The referral program agreement is dated July 26, 2022.Source
• Competitor researchSubsplash's comparison pages position it against Pushpay (with Church Community Builder and Resi), Tithely, Overflow and Planning Center, on one integrated platform for giving, apps, websites, live streaming, messaging, events, check-in, Tap and AI tools.See the research Source

Route form fills by church size to an SDR instantly, call within five minutes, and offer a calendar link in the confirmation page.

Fast response sharply raises contact and booking rates.

• After-hours leads

  Text with a calendar link.

• HiringSales Development Representative (first posted December 2025, still open): generates new business through "Salesforce, cold calling, and email", qualifies leads and books demos with Account Executives to "maximize MRR".Source
• Your websitePricing page: Subsplash Giving "for $0/mo"; Subsplash One "Pricing based on church size and usage"; Enterprise. All three "Get started" buttons and "GET PRICING" are "#" links on a page built around the "Talk to our team! ... Book your demo!" form, and the page links to the dashboard only for log-in, with no sign-up link (the homepage and Giving page are the same). A savings calculator estimates "$561 /month" in savings at $40,000 a month in donations.Source

Score each client on products in use (giving, app, messaging, events, Workflows), and run a short play for the biggest gap: a template, a 15-minute call and a check-in.

Churches using more of the platform renew more and expand.

• Pushy upselling

  Lead with ministry outcomes.

• HiringAccount Manager, Client Success Team (posted October 1, 2026): goals are to "delight clients, increase retention, and increase recurring revenue through the adoption of Subsplash services", informing clients "of exciting new products and features", with experience "with small-tier clients" and Salesforce.Source
• Your websitePress releases: Subsplash agreed to be acquired by Roper Technologies (July 21, 2025); acquired Pulpit AI (December 2024); launched Workflows, "the first kanban-style work management tool for churches", for "20,000+ churches and ministries" (July 29, 2026); and partners with Southeastern University.Source
• Your websiteHomepage: "Grow your church every day of the week"; navigation lists Subsplash One, Apps, Giving, Media, Websites, Church management, Groups & Messaging, Events, Workflows (new), Live streaming, Pulpit AI, Trends AI and Subsplash Tap, plus self-guided Product Tours and free church graphics. Structured data shows a 4.6 rating from 152 reviews.Source

Update the reward (for example a month free or a donation to the referring church's mission), add a referral page, and ask happy clients after renewals and good results.

Church leaders trust peers more than ads.

• Low-quality referrals

  Reward only on signed clients.

• Your websiteSitemap (887 URLs, checked October 22, 2026): 665 blog posts (newest October 22, 2026), 14 product pages, 5 use-case pages by church size, comparison pages against Pushpay, Tithely, Overflow and Planning Center, and one case study (Austin Oaks), while /case-studies itself returns "Page Not Found". It also lists several noindex draft and test pages (alternate homepage versions and section mock-ups) and a /homepage copy of the homepage that is indexable with its own canonical. The referral program agreement is dated July 26, 2022.Source
• Your websiteThe "Access your Dashboard" log-in links in the site navigation carry hard-coded Google Analytics cross-domain parameters (_gl and _ga values from an earlier visitor session, dated early 2025), and a refer-a-friend link to the dashboard is built the same way.Source
• HiringAccount Manager, Client Success Team (posted October 1, 2026): goals are to "delight clients, increase retention, and increase recurring revenue through the adoption of Subsplash services", informing clients "of exciting new products and features", with experience "with small-tier clients" and Salesforce.Source

For each rival, publish a switching guide: data migration steps, giving history import, donor communication templates and a timeline, with migration help as the offer.

Switching guides catch high-intent searches and reduce fear of the move.

• Claims about rivals go stale

  Date and review quarterly.

• Competitor researchSubsplash's comparison pages position it against Pushpay (with Church Community Builder and Resi), Tithely, Overflow and Planning Center, on one integrated platform for giving, apps, websites, live streaming, messaging, events, check-in, Tap and AI tools.See the research Source
• HiringProduct Marketing Manager (remote, posted September 8, 2026), the "second member of a growing product marketing function": leads go-to-market "for Subsplash's self-serve, direct-to-consumer product lines as we grow the platform into new audiences"; designs "the customer lifecycle, from awareness to trial to purchase to upgrade" using funnel analytics "to find where it's leaking"; needs "trial-to-paid conversion, PQL volume, expansion revenue" and "conversion-focused copy for self-serve landing pages"; tools include Pendo, Arcade and HubSpot. The post says Subsplash serves "roughly 20,000+ churches, ministries, and nonprofits across the US and Canada, and the 40 million people who use our platform every day".Source
• Your websiteGiving page: tap to give with Subsplash Tap, stock and crypto giving through Engiven, DAF and QCD donations, campaigns and pledging, recurring gifts, bulk check scanning and phone-number log-in for donors.Source

At the end of each tour, offer a short form ("Send me pricing for my church size") and pass completions with known contacts to SDRs.

Tour viewers are warm; a light ask at the end captures them.

• Fewer completions

  Keep the form optional.

• Your websiteHomepage: "Grow your church every day of the week"; navigation lists Subsplash One, Apps, Giving, Media, Websites, Church management, Groups & Messaging, Events, Workflows (new), Live streaming, Pulpit AI, Trends AI and Subsplash Tap, plus self-guided Product Tours and free church graphics. Structured data shows a 4.6 rating from 152 reviews.Source
• HiringProduct Marketing Manager (remote, posted September 8, 2026), the "second member of a growing product marketing function": leads go-to-market "for Subsplash's self-serve, direct-to-consumer product lines as we grow the platform into new audiences"; designs "the customer lifecycle, from awareness to trial to purchase to upgrade" using funnel analytics "to find where it's leaking"; needs "trial-to-paid conversion, PQL volume, expansion revenue" and "conversion-focused copy for self-serve landing pages"; tools include Pendo, Arcade and HubSpot. The post says Subsplash serves "roughly 20,000+ churches, ministries, and nonprofits across the US and Canada, and the 40 million people who use our platform every day".Source
• HiringSales Development Representative (first posted December 2025, still open): generates new business through "Salesforce, cold calling, and email", qualifies leads and books demos with Account Executives to "maximize MRR".Source

Give clients a kit: campaign page templates, email and text copy, Tap stand signage and a checklist for stock and DAF gifts, plus a webinar for admins.

Helping clients raise more makes renewal easy and creates case studies.

• Clients too busy

  Make every piece ready to use.

• Your websiteGiving page: tap to give with Subsplash Tap, stock and crypto giving through Engiven, DAF and QCD donations, campaigns and pledging, recurring gifts, bulk check scanning and phone-number log-in for donors.Source
• HiringAccount Manager, Client Success Team (posted October 1, 2026): goals are to "delight clients, increase retention, and increase recurring revenue through the adoption of Subsplash services", informing clients "of exciting new products and features", with experience "with small-tier clients" and Salesforce.Source
• Your websiteHomepage: "Grow your church every day of the week"; navigation lists Subsplash One, Apps, Giving, Media, Websites, Church management, Groups & Messaging, Events, Workflows (new), Live streaming, Pulpit AI, Trends AI and Subsplash Tap, plus self-guided Product Tours and free church graphics. Structured data shows a 4.6 rating from 152 reviews.Source

Send a pre-programmed Tap stand linked to a demo giving page to qualified prospects, then call to set it up live for their church.

A tangible demo starts conversations and shows the product working.

• Cost per send

  Only for qualified churches.

• Your websiteGiving page: tap to give with Subsplash Tap, stock and crypto giving through Engiven, DAF and QCD donations, campaigns and pledging, recurring gifts, bulk check scanning and phone-number log-in for donors.Source
• Your websiteHomepage: "Grow your church every day of the week"; navigation lists Subsplash One, Apps, Giving, Media, Websites, Church management, Groups & Messaging, Events, Workflows (new), Live streaming, Pulpit AI, Trends AI and Subsplash Tap, plus self-guided Product Tours and free church graphics. Structured data shows a 4.6 rating from 152 reviews.Source
• HiringSales Development Representative (first posted December 2025, still open): generates new business through "Salesforce, cold calling, and email", qualifies leads and books demos with Account Executives to "maximize MRR".Source

Bundle free Giving with a template website and a basic app, self-serve, with upgrade prompts as the church grows.

Win churches at the start and grow with them.

• Support costs

  Self-serve help and community.

• #1 Let a church start free Giving on its own, without booking a demo first

• Your websiteSitemap (887 URLs, checked October 22, 2026): 665 blog posts (newest October 22, 2026), 14 product pages, 5 use-case pages by church size, comparison pages against Pushpay, Tithely, Overflow and Planning Center, and one case study (Austin Oaks), while /case-studies itself returns "Page Not Found". It also lists several noindex draft and test pages (alternate homepage versions and section mock-ups) and a /homepage copy of the homepage that is indexable with its own canonical. The referral program agreement is dated July 26, 2022.Source
• HiringProduct Marketing Manager (remote, posted September 8, 2026), the "second member of a growing product marketing function": leads go-to-market "for Subsplash's self-serve, direct-to-consumer product lines as we grow the platform into new audiences"; designs "the customer lifecycle, from awareness to trial to purchase to upgrade" using funnel analytics "to find where it's leaking"; needs "trial-to-paid conversion, PQL volume, expansion revenue" and "conversion-focused copy for self-serve landing pages"; tools include Pendo, Arcade and HubSpot. The post says Subsplash serves "roughly 20,000+ churches, ministries, and nonprofits across the US and Canada, and the 40 million people who use our platform every day".Source
• Your websitePricing page: Subsplash Giving "for $0/mo"; Subsplash One "Pricing based on church size and usage"; Enterprise. All three "Get started" buttons and "GET PRICING" are "#" links on a page built around the "Talk to our team! ... Book your demo!" form, and the page links to the dashboard only for log-in, with no sign-up link (the homepage and Giving page are the same). A savings calculator estimates "$561 /month" in savings at $40,000 a month in donations.Source

Publish an annual report of anonymised, aggregated benchmarks by church size (giving per attender, app use, group participation), with a tool that lets clients compare themselves.

Original data earns press and links and gives sales a reason to call.

• Privacy

  Only large aggregates, no church named.

• HiringProduct Marketing Manager (remote, posted September 8, 2026), the "second member of a growing product marketing function": leads go-to-market "for Subsplash's self-serve, direct-to-consumer product lines as we grow the platform into new audiences"; designs "the customer lifecycle, from awareness to trial to purchase to upgrade" using funnel analytics "to find where it's leaking"; needs "trial-to-paid conversion, PQL volume, expansion revenue" and "conversion-focused copy for self-serve landing pages"; tools include Pendo, Arcade and HubSpot. The post says Subsplash serves "roughly 20,000+ churches, ministries, and nonprofits across the US and Canada, and the 40 million people who use our platform every day".Source
• Your websiteHomepage: "Grow your church every day of the week"; navigation lists Subsplash One, Apps, Giving, Media, Websites, Church management, Groups & Messaging, Events, Workflows (new), Live streaming, Pulpit AI, Trends AI and Subsplash Tap, plus self-guided Product Tours and free church graphics. Structured data shows a 4.6 rating from 152 reviews.Source
• Your websitePress releases: Subsplash agreed to be acquired by Roper Technologies (July 21, 2025); acquired Pulpit AI (December 2024); launched Workflows, "the first kanban-style work management tool for churches", for "20,000+ churches and ministries" (July 29, 2026); and partners with Southeastern University.Source

Offer partner programs: member pricing, training for students and new pastors, and co-branded resources, starting with three networks.

Partners bring trust and steady new churches.

• Slow partner decisions

  Start with one already friendly.

• Your websitePress releases: Subsplash agreed to be acquired by Roper Technologies (July 21, 2025); acquired Pulpit AI (December 2024); launched Workflows, "the first kanban-style work management tool for churches", for "20,000+ churches and ministries" (July 29, 2026); and partners with Southeastern University.Source
• Your websiteSitemap (887 URLs, checked October 22, 2026): 665 blog posts (newest October 22, 2026), 14 product pages, 5 use-case pages by church size, comparison pages against Pushpay, Tithely, Overflow and Planning Center, and one case study (Austin Oaks), while /case-studies itself returns "Page Not Found". It also lists several noindex draft and test pages (alternate homepage versions and section mock-ups) and a /homepage copy of the homepage that is indexable with its own canonical. The referral program agreement is dated July 26, 2022.Source

Translate the Giving, app and pricing pages, add Spanish donor-facing giving pages and app templates, and hire or train Spanish-speaking sales and support.

Few church platforms market well in Spanish, and congregations choose tools in their language.

• Poor translation

  Native reviewers.

• Your websiteHomepage: "Grow your church every day of the week"; navigation lists Subsplash One, Apps, Giving, Media, Websites, Church management, Groups & Messaging, Events, Workflows (new), Live streaming, Pulpit AI, Trends AI and Subsplash Tap, plus self-guided Product Tours and free church graphics. Structured data shows a 4.6 rating from 152 reviews.Source
• HiringProduct Marketing Manager (remote, posted September 8, 2026), the "second member of a growing product marketing function": leads go-to-market "for Subsplash's self-serve, direct-to-consumer product lines as we grow the platform into new audiences"; designs "the customer lifecycle, from awareness to trial to purchase to upgrade" using funnel analytics "to find where it's leaking"; needs "trial-to-paid conversion, PQL volume, expansion revenue" and "conversion-focused copy for self-serve landing pages"; tools include Pendo, Arcade and HubSpot. The post says Subsplash serves "roughly 20,000+ churches, ministries, and nonprofits across the US and Canada, and the 40 million people who use our platform every day".Source
• Your websiteGiving page: tap to give with Subsplash Tap, stock and crypto giving through Engiven, DAF and QCD donations, campaigns and pledging, recurring gifts, bulk check scanning and phone-number log-in for donors.Source

Add a matching call to action to each post category: sermon posts to the Pulpit AI trial, giving posts to free Giving, events posts to Events. Track sign-ups by post.

Content that already ranks becomes a self-serve funnel.

• Too salesy

  Keep one quiet CTA per post.

• Your websiteSitemap (887 URLs, checked October 22, 2026): 665 blog posts (newest October 22, 2026), 14 product pages, 5 use-case pages by church size, comparison pages against Pushpay, Tithely, Overflow and Planning Center, and one case study (Austin Oaks), while /case-studies itself returns "Page Not Found". It also lists several noindex draft and test pages (alternate homepage versions and section mock-ups) and a /homepage copy of the homepage that is indexable with its own canonical. The referral program agreement is dated July 26, 2022.Source
• Pulpit AIPulpit AI (acquired by Subsplash) sells self-serve on pulpitai.com: Basic $39, Standard $59 and Pro $129 a month, and a "Free trial No credit card required" with 2 free uploads; sign-up runs through subsplash.com's trial and checkout services. The Pulpit AI page on subsplash.com sends "Try it now" to pulpitai.com/pricing.Source
• Your websitePricing page: Subsplash Giving "for $0/mo"; Subsplash One "Pricing based on church size and usage"; Enterprise. All three "Get started" buttons and "GET PRICING" are "#" links on a page built around the "Talk to our team! ... Book your demo!" form, and the page links to the dashboard only for log-in, with no sign-up link (the homepage and Giving page are the same). A savings calculator estimates "$561 /month" in savings at $40,000 a month in donations.Source

Run joint webinars and content offers with these partners, with a Subsplash app or media trial attached, and track leads by partner.

Trusted ministry brands open doors to churches that ignore software ads.

• Partner brand concerns

  Shared approval of materials.

• Your websiteSitemap (887 URLs, checked October 22, 2026): 665 blog posts (newest October 22, 2026), 14 product pages, 5 use-case pages by church size, comparison pages against Pushpay, Tithely, Overflow and Planning Center, and one case study (Austin Oaks), while /case-studies itself returns "Page Not Found". It also lists several noindex draft and test pages (alternate homepage versions and section mock-ups) and a /homepage copy of the homepage that is indexable with its own canonical. The referral program agreement is dated July 26, 2022.Source
• Your websiteHomepage: "Grow your church every day of the week"; navigation lists Subsplash One, Apps, Giving, Media, Websites, Church management, Groups & Messaging, Events, Workflows (new), Live streaming, Pulpit AI, Trends AI and Subsplash Tap, plus self-guided Product Tours and free church graphics. Structured data shows a 4.6 rating from 152 reviews.Source