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  • The brief
  • Start here
  • Idea portfolio
  • Effort vs impact
  • This week · 6
  • This quarter · 11
  • Big bets · 3
  • Wildcards · 2
  • How we can help
Generated Oct 23, 2026
  1. Programmable
  2. Playbooks
  3. Superhuman
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growth playbook · Oct 23, 2026

superhuman.com (opens in a new tab)

Superhuman growth playbook

Diagnosis

Superhuman is turning a family of acquired products into one suite, and its hiring shows the plan: web and growth design, SEO and AEO across four domains, a growth head for Mail, self-serve product marketing, lifecycle upgrades for 40M+ Grammarly users, demand gen, customer marketing, brand advertising and education sales.

The site lags that plan: the homepage fails Core Web Vitals and has no H1, pricing tells two stories, Go has no customer stories, coda.io still uses the old name, and key comparisons are missing. This playbook fixes the first impression, then builds cross-product activation, measured AI-assistant channels, referrals and one suite onboarding.

Growth Score

7/10

Biggest Opportunity

Use the 40M+ Grammarly users and AI-assistant channels to grow Mail, Docs and Go as one suite.

Biggest Risk

Notion, Microsoft Copilot and Gemini bundle similar AI into tools people already use; a confusing multi-brand story makes the bundle easier to choose.

01

Start here

The three moves to make first. Each one is written up in full below.

  1. 1

    Make the homepage pass Core Web Vitals and give it an H1

    Add the H1 and set long cache lifetimes for static assets this week.

    High impact First result in 1 month
  2. 2

    Audit the 31 third-party services on the homepage and remove duplicates

    Export the tag manager container and list owners.

    Medium impact First result in 1 month
  3. 3

    One pricing story for Mail buyers and suite buyers

    Write the three-way chooser copy.

    High impact First result in 1 month

02

Your idea portfolio

22 ideas, grouped by when to run them. Open any idea for how to run it: the steps, who to approach, copy you can use, and how to measure it.

  • 6 ideas are marked Unexpected: plays you are unlikely to have tried.

Every idea placed by the effort it takes against the impact it could have. Quick wins sit top left; select a number to open that idea. The filters below narrow the list by status, timing, category and what Programmable can build.

Effort vs impactEach number is an idea. Select one to open it.
Impact →
Quick wins · 1Big bets · 13Fill-ins · 5Reconsider · 3
Effort →

Showing 22 of 22 ideas

This week 6

Quick wins with a clear first action.

  • 01

    Superhuman is hiring a growth design manager because the web is where "tens of millions of people first encounter Superhuman". Yet real Chrome visitors to the homepage fail Core Web Vitals: the main content takes 4.2 s and taps take 312 ms to respond, and site-wide load time is 45% slower than a year ago. The homepage ships 1.07 MB of HTML, 9.3 MB in total, and has no H1, so search engines and AI assistants get no clear statement of what the page is about. For a brand built on speed, the first impression is slow.

    High impactMedium effort First result in 1 month Growth Design Manager

    First action

    Add the H1 and set long cache lifetimes for static assets this week.

    How to measure it

    Real-user LCP and INP on the homepage

    Now
    –
    Target
    Under 2.5 s and 200 ms
    By
    60 days

    Steps

    1. 1

      Set the budget

      HTML, weight, LCP and INP targets.

      Growth Design Manager, Web & Acquisition 1 day

    2. 2

      Add the H1

      One heading naming the suite.

      Growth Design Manager, Web & Acquisition 1 hour

    3. 3

      Cache static assets

      Long cache lifetimes.

      Web engineering 1 day

    4. 4

      Slim the HTML

      Stop inlining data for below-the-fold sections.

      Web engineering 1 week

    5. 5

      Defer tags

      Marketing tags after interaction.

      Senior Manager, GTM Systems Architecture 1 week

    6. 6

      Lazy-load lower sections

      Logo wall, carousels and videos.

      Web engineering 1 week

    7. 7

      A/B test

      Fast page vs current.

      Data Scientist, Mail 3 weeks

    8. 8

      Watch field data

      Chrome UX Report weekly.

      SEO & AEO Manager weekly

    First result
    1 month
    Cost
    Engineering time
    Owner
    Growth Design Manager, Web & Acquisition

    Smallest test

    Ship the H1 and cache fix, then compare field LCP after 28 days.

    Why it works

    Set a performance budget for the homepage (HTML under 300 KB, total under 3 MB, LCP under 2.5 s, INP under 200 ms for real users). Render the hero text first, move the logo wall and lower carousels below the fold to lazy loading, give static assets long cache lifetimes, and load marketing tags after the page is interactive. Add one H1 that names the suite and its products. Track field data weekly and A/B the faster page against today's.

    Faster first pages lift sign-ups on the same traffic, Google uses Core Web Vitals in ranking, and a clear H1 helps the new SEO and AEO work. It also proves the speed promise before a visitor tries the product.

    Ready to use

    ChecklistHomepage speed budget

    [ ] One H1 naming the suite
[ ] HTML under 300 KB
[ ] Total download under 3 MB
[ ] Long cache lifetimes for static assets
[ ] Marketing tags load after interaction
[ ] Lower sections lazy-loaded
[ ] Real-user LCP under 2.5 s, INP under 200 ms
[ ] Weekly field-data check

    Risks and how to handle them

    • Tags lose data when deferred

      Agree which tags must fire early with the analytics owners.

    • Design changes slip into the test

      Keep the faster page visually identical for the first test.

    Evidence

    • PageSpeed testGoogle PageSpeed for the superhuman.com homepage (October 22, 2026). Real Chrome visitors fail Core Web Vitals: the main content appears in 4.2 s and taps respond in 312 ms (good is 2.5 s and 200 ms); across the site, load time at the 75th percentile is 3.3 s, 45% slower than a year earlier. The mobile lab test scores 60/100: the largest element is the text "Trusted by the most innovative organizations in the world" at 6.2 s, 9.3 MB downloaded in 197 requests, 31 third-party services, Google Tag Manager blocking for about 0.5 s, short cache lifetimes costing about 2.7 s, and 9 browser errors.Source
    • Your websiteHomepage (fetched October 22, 2026): 1.07 MB of HTML and no H1 heading; title "Superhuman: Docs, Mail, and AI That Work Everywhere". It leads with Go ("Bring AI inside every app and tab with Superhuman Go") and has a box "Looking for Superhuman Mail? Learn more". The /mail, /go and /docs pages each have an H1 and about 0.9 MB of HTML.Source
    • HiringGrowth Design Manager, Web & Acquisition (San Francisco, posted October 7, 2026): "We started as Grammarly, and we've rapidly added ... Coda, Superhuman (Mail), Rows, and most recently GPTZero and Fathom ... That's why every first impression matters." The role owns "top-of-funnel web experiences: the surfaces that shape how tens of millions of people first encounter Superhuman and decide whether to give us a chance", across web growth, conversion optimization and experimentation.Source
    • HiringSEO & AEO Manager (remote US, posted October 7, 2026): grow visibility "across Superhuman's domain portfolio: Grammarly.com, Superhuman.com, GPTZero.me, and Fathom.ai"; technical SEO "including crawlability, indexing, site structure, rendering, structured data, page speed"; learn "how people discover, evaluate, and cite our products in AI Overviews, answer engines, and AI assistants", including ChatGPT, Perplexity and Gemini; turn insights into "content briefs, editorial plans, new products and tools".Source
  • 02

    The homepage loads 31 third-party services, and Google Tag Manager alone blocks the main thread for about half a second. After several acquisitions, tags for old brands and old campaigns tend to pile up.

    Medium impactLow effort First result in 1 month Senior Manager

    First action

    Export the tag manager container and list owners.

    How to measure it

    Third-party services

    Now
    –
    Target
    Under 15
    By
    60 days

    Steps

    1. 1

      Export container

      All tags and triggers.

      Senior Manager, GTM Systems Architecture 1 day

    2. 2

      Assign owners

      Every tag.

      Senior Manager, GTM Systems Architecture 1 week

    3. 3

      Remove duplicates

      Same vendor twice.

      Senior Manager, GTM Systems Architecture 1 week

    4. 4

      Server-side

      Ad pixels where possible.

      Senior Manager, GTM Systems Architecture 1 month

    5. 5

      Set the rule

      Owner and end date.

      Senior Manager, GTM Systems Architecture 1 day

    6. 6

      Re-test

      PageSpeed and field data.

      Web engineering 1 week

    First result
    1 month
    Cost
    $0
    Owner
    Senior Manager, GTM Systems Architecture

    Smallest test

    Remove one duplicate tag and re-test.

    Why it works

    List every tag with its owner and purpose, remove duplicates and tags with no owner, consolidate ad pixels server-side where possible, and set a rule that every new tag has an owner and an end date.

    Fewer tags mean faster pages and cleaner data, and the GTM systems team gets a clear inventory.

    Risks and how to handle them

    • Lost attribution

      Validate conversions before removing ad tags.

    Evidence

    • PageSpeed testGoogle PageSpeed for the superhuman.com homepage (October 22, 2026). Real Chrome visitors fail Core Web Vitals: the main content appears in 4.2 s and taps respond in 312 ms (good is 2.5 s and 200 ms); across the site, load time at the 75th percentile is 3.3 s, 45% slower than a year earlier. The mobile lab test scores 60/100: the largest element is the text "Trusted by the most innovative organizations in the world" at 6.2 s, 9.3 MB downloaded in 197 requests, 31 third-party services, Google Tag Manager blocking for about 0.5 s, short cache lifetimes costing about 2.7 s, and 9 browser errors.Source
    • HiringPipeline roles: a Demand Generation Lead, Superhuman Mail (September 16) for "new logo acquisition, competitive displacement, and customer expansion" and "cross-sell programs across the installed base"; a Group Manager, Acquisition Marketing (B2B) (August 18) for paid acquisition across "Commercial, Education, and Enterprise segments" on LinkedIn, YouTube, 6sense and paid search; a Senior Manager, GTM Systems Architecture (October 13).Source
    • HiringGrowth Design Manager, Web & Acquisition (San Francisco, posted October 7, 2026): "We started as Grammarly, and we've rapidly added ... Coda, Superhuman (Mail), Rows, and most recently GPTZero and Fathom ... That's why every first impression matters." The role owns "top-of-funnel web experiences: the surfaces that shape how tens of millions of people first encounter Superhuman and decide whether to give us a chance", across web growth, conversion optimization and experimentation.Source
  • 03

    The suite pricing page offers Pro at $12 without Mail and Business at $33 with Mail; the Mail pricing page offers Starter at $25 and Business at $33. A Mail buyer comparing the two pages has to work out that Business is the same price on both and includes the whole suite.

    High impactLow effort First result in 1 month Head of Product Marketing

    First action

    Write the three-way chooser copy.

    How to measure it

    Pricing-to-checkout conversion

    Now
    –
    Target
    +10%
    By
    60 days

    Steps

    1. 1

      Map plans

      What each plan includes.

      Head of Product Marketing, Self-Serve Growth 1 day

    2. 2

      Write chooser

      Three paths.

      Head of Product Marketing, Self-Serve Growth 2 days

    3. 3

      Design

      Both pages.

      Growth Design Manager, Web & Acquisition 3 days

    4. 4

      Cross-link

      Suite and Mail pricing.

      Web engineering 1 day

    5. 5

      A/B test

      With and without the chooser.

      Data Scientist, Mail 3 weeks

    6. 6

      Brief sales

      Same story.

      Demand Generation Lead, Superhuman Mail 1 day

    First result
    1 month
    Cost
    Staff time only
    Owner
    Head of Product Marketing, Self Serve Growth

    Smallest test

    Add the chooser to the Mail pricing page only.

    Why it works

    Add a short "Which plan is right for you?" block to both pages: Mail only, writing and docs, or the whole suite, and show that Business includes Mail, Grammarly, Docs and Go. Link the two pages to each other and test the block.

    Clear packaging lifts conversion and suite upgrades, which is what the self-serve PMM is measured on.

    Risks and how to handle them

    • Shifts buyers to cheaper plans

      Measure revenue per visitor, not only conversion.

    Evidence

    • Your websitePricing: the suite page /plans lists Free ($0), Pro ($12 per member a month billed annually, $15 monthly), Business ($33, $40 monthly) and Enterprise, with Mail included only from Business; the Mail page /plans/mail lists Starter ($25), Business ($33) and Enterprise.Source
    • HiringHead of Product Marketing, Self-Serve Growth (San Francisco, posted October 12, 2026): help "millions of individuals discover, adopt, and expand their use of the Superhuman suite", moving users "from an initial use case to multi-product adoption, team collaboration", and "Define how users discover, adopt, and purchase additional products across the Superhuman ecosystem".Source
    • HiringHead of Growth Product, Mail (posted October 6, 2026): "AI assistants like ChatGPT and Claude have become a source of new customers, and as part of the Superhuman Suite we can now reach millions of Grammarly and Go users." Owns funnels on "web, desktop, mobile, agent, our MCP connectors, and more", with "self-serve monetization levers like pricing, packaging, trials, and offers".Source
  • 04

    coda.io still presents itself as "Coda: Your all-in-one collaborative workspace" with its own canonical, while the same product is sold as Superhuman Docs. Assistants and search results will keep describing two products until the domains say otherwise.

    Medium impactLow effort First result in 1 month SEO & AEO Manager

    First action

    Change the coda.io homepage title.

    How to measure it

    Clicks on "Superhuman Docs" searches

    Now
    –
    Target
    +25%
    By
    90 days

    Steps

    1. 1

      Rewrite titles

      Coda pages.

      SEO & AEO Manager 2 days

    2. 2

      Structured data

      Organization links.

      Web engineering 2 days

    3. 3

      Cross-link

      Product pages.

      Web engineering 1 day

    4. 4

      Assistant baseline

      Five questions per assistant.

      SEO & AEO Manager 1 day

    5. 5

      Search Console

      Both domains.

      SEO & AEO Manager 2 weeks

    6. 6

      Re-check assistants

      After 30 days.

      SEO & AEO Manager 1 month

    First result
    1 month
    Cost
    $0
    Owner
    SEO & AEO Manager

    Smallest test

    Rewrite five Coda page titles and check Search Console.

    Why it works

    Update coda.io titles and descriptions to "Coda, now Superhuman Docs", add Organization and SoftwareApplication structured data linking both, cross-link the product pages, and check how ChatGPT, Perplexity and Gemini describe Docs before and after.

    Consistent naming carries Coda's search history to the new brand and stops buyers from thinking Docs is a different product.

    Risks and how to handle them

    • Coda brand searchers confused

      Keep "Coda" in the title for now.

    Evidence

    • Domain checkcoda.io still serves its own site titled "Coda: Your all-in-one collaborative workspace." with its own canonical, while the same product is sold as Superhuman Docs at superhuman.com/docs.Source
    • HiringSEO & AEO Manager (remote US, posted October 7, 2026): grow visibility "across Superhuman's domain portfolio: Grammarly.com, Superhuman.com, GPTZero.me, and Fathom.ai"; technical SEO "including crawlability, indexing, site structure, rendering, structured data, page speed"; learn "how people discover, evaluate, and cite our products in AI Overviews, answer engines, and AI assistants", including ChatGPT, Perplexity and Gemini; turn insights into "content briefs, editorial plans, new products and tools".Source
    • HiringCompany description in every post: "Grammarly is now part of Superhuman"; products are Grammarly, Superhuman Docs, Mail and Go; it "empowers over 40 million people, 50,000 organizations, and 3,000 educational institutions" and integrates "with over 1 million applications and websites".Source
  • 05

    The homepage leads with Go and the customer stories page says customers are "discovering what's possible with Go", but none of its 15 stories is about Go. The new Customer Marketing Manager owns the proof library.

    High impactMedium effort First result in 1 month Customer Marketing Manager

    First action

    Ask Customer Success for ten active Go teams.

    How to measure it

    Go trials from proof pages

    Now
    –
    Target
    +20%
    By
    90 days

    Steps

    1. 1

      Find teams

      Ten candidates.

      Customer Marketing Manager 1 week

    2. 2

      Interview

      Three teams.

      Customer Marketing Manager 2 weeks

    3. 3

      Measure

      Hours or tasks.

      Data Scientist, Mail 2 weeks

    4. 4

      Write and film

      Stories and clips.

      Customer Marketing Manager 2 weeks

    5. 5

      Approvals

      Logo rights.

      Customer Marketing Manager 1 week

    6. 6

      Publish

      Homepage and Go pages.

      Growth Design Manager, Web & Acquisition 1 day

    First result
    1 month
    Cost
    Production costs
    Owner
    Customer Marketing Manager

    Smallest test

    Publish one quote-led Go story.

    Why it works

    Find three teams using Go daily, measure hours saved or tasks done, and publish short stories with quotes and a video clip. Put them on the homepage Go section and the Go pricing page.

    Peer proof is what turns a new product from interesting to safe to buy.

    Risks and how to handle them

    • Early users lack numbers

      Use time saved estimates the team signs off.

    Evidence

    • Your websiteCustomer stories page: "now they're discovering what's possible with Go", yet the 15 stories listed are 6 Grammarly, 6 Mail and 3 Docs, with none about Go, the product the homepage leads with.Source
    • HiringCustomer Marketing Manager (posted September 16, 2026): "end-to-end ownership of customer stories, testimonials, and voice-of-customer programs" across "Grammarly, Superhuman Docs, and Superhuman Mail", including an "always-on roster of customers" and "the proof asset library for the company".Source
    • Your websiteHomepage (fetched October 22, 2026): 1.07 MB of HTML and no H1 heading; title "Superhuman: Docs, Mail, and AI That Work Everywhere". It leads with Go ("Bring AI inside every app and tab with Superhuman Go") and has a box "Looking for Superhuman Mail? Learn more". The /mail, /go and /docs pages each have an H1 and about 0.9 MB of HTML.Source
  • 06

    /refer is still in the sitemap but redirects to /mail. Search engines are told it is a page; visitors who follow old referral links land on a product page with no referral explained.

    Medium impactLow effort First result in 2 weeks SEO & AEO Manager

    First action

    Remove /refer from the sitemap.

    How to measure it

    Redirecting sitemap URLs

    Now
    –
    Target
    0
    By
    2 weeks

    Steps

    1. 1

      Crawl sitemap

      Find redirects.

      SEO & AEO Manager 1 day

    2. 2

      Remove /refer

      And other redirects.

      Web engineering 1 hour

    3. 3

      Check old links

      Where /refer links come from.

      SEO & AEO Manager 1 day

    4. 4

      Decide program

      Suite referral.

      Head of Growth Product, Mail 1 week

    5. 5

      Placeholder page

      Explain the change.

      Growth Design Manager, Web & Acquisition 2 days

    6. 6

      Monitor

      Search Console.

      SEO & AEO Manager monthly

    First result
    2 weeks
    Cost
    $0
    Owner
    SEO & AEO Manager

    Smallest test

    Crawl the sitemap today.

    Why it works

    Short term: remove /refer from the sitemap. Then decide on a suite referral program (idea 18) and give it a proper page.

    Clean sitemaps help crawling, and a working referral page catches people already sharing links.

    Risks and how to handle them

    • Losing old referral traffic

      Keep the redirect, change the sitemap.

    Evidence

    • Your websitesuperhuman.com/refer redirects (302) to /mail but is still listed in the sitemap; the old referral path has no page of its own.Source
    • HiringSEO & AEO Manager (remote US, posted October 7, 2026): grow visibility "across Superhuman's domain portfolio: Grammarly.com, Superhuman.com, GPTZero.me, and Fathom.ai"; technical SEO "including crawlability, indexing, site structure, rendering, structured data, page speed"; learn "how people discover, evaluate, and cite our products in AI Overviews, answer engines, and AI assistants", including ChatGPT, Perplexity and Gemini; turn insights into "content briefs, editorial plans, new products and tools".Source

This quarter 11

The core plays for the next three months.

  • 07

    Superhuman already has comparison pages for Mail and for Docs against Quip and Airtable, and Go against ChatGPT. The two biggest rivals for the suite story, Notion for Docs and Microsoft Copilot or Gemini for Go, have no page, while the demand gen lead is asked for competitive displacement.

    High impactMedium effort First result in 1 quarter SEO & AEO Manager

    First action

    Draft the Docs vs Notion page.

    How to measure it

    Comparison-page sign-ups

    Now
    –
    Target
    2,000 a month
    By
    2 quarters

    Steps

    1. 1

      Research

      Current features and prices.

      SEO & AEO Manager 1 week

    2. 2

      Write Docs vs Notion

      With switching guide.

      Senior Product Marketing Manager, Docs 2 weeks

    3. 3

      Write Go vs Copilot and Gemini

      Where each fits.

      Head of Product Marketing, Self-Serve Growth 2 weeks

    4. 4

      Legal review

      Claims.

      Senior AI Product Counsel 1 week

    5. 5

      Publish

      With structured data.

      SEO & AEO Manager 1 day

    6. 6

      Campaigns

      Displacement ads.

      Demand Generation Lead, Superhuman Mail 1 month

    7. 7

      Refresh

      Quarterly.

      SEO & AEO Manager quarterly

    First result
    1 quarter
    Cost
    Writing time
    Owner
    SEO & AEO Manager

    Smallest test

    Publish the Docs vs Notion page and measure sign-ups.

    Why it works

    Write fair comparison pages: features, AI, price, where each fits, and how to switch, with real customer quotes. Use them in displacement campaigns and sales plays.

    Comparison searches are high intent and AI assistants cite them when users ask which tool to use.

    Risks and how to handle them

    • Rivals change fast

      Date each page and review quarterly.

    Evidence

    • Sitemapsuperhuman.com sitemaps (read October 22, 2026): comparison pages for Mail vs Fyxer, Notion Mail, Shortwave and Spark, Docs vs Quip and Airtable, and Go vs ChatGPT; the blog adds Gmail, Outlook and Fyxer pieces. There is no page comparing Docs with Notion or Go with Microsoft Copilot or Gemini. The Superhuman Store has 145 agent pages, and Mail MCP has pages for Claude, ChatGPT and Perplexity.Source
    • Competitor researchRivals' own homepages: Notion, "The AI workspace that works for you" with Custom Agents; Microsoft Copilot, "AI built for work" that "lives in the apps you already use"; Shortwave, "Automate your email with AI"; Fyxer, "The AI assistant across all your work" across email, chat, calendar and meetings.Source
    • HiringPipeline roles: a Demand Generation Lead, Superhuman Mail (September 16) for "new logo acquisition, competitive displacement, and customer expansion" and "cross-sell programs across the installed base"; a Group Manager, Acquisition Marketing (B2B) (August 18) for paid acquisition across "Commercial, Education, and Enterprise segments" on LinkedIn, YouTube, 6sense and paid search; a Senior Manager, GTM Systems Architecture (October 13).Source
    • HiringSEO & AEO Manager (remote US, posted October 7, 2026): grow visibility "across Superhuman's domain portfolio: Grammarly.com, Superhuman.com, GPTZero.me, and Fathom.ai"; technical SEO "including crawlability, indexing, site structure, rendering, structured data, page speed"; learn "how people discover, evaluate, and cite our products in AI Overviews, answer engines, and AI assistants", including ChatGPT, Perplexity and Gemini; turn insights into "content briefs, editorial plans, new products and tools".Source
  • 08

    The SEO and AEO role must learn how assistants "cite our products". After rebrands, assistants often mix old and new names (Grammarly, Coda, Superhuman Mail) and old prices.

    High impactMedium effort First result in 1 quarter SEO & AEO Manager

    First action

    Write 20 test questions and record answers.

    How to measure it

    Correct answers to test questions

    Now
    –
    Target
    90%
    By
    2 quarters

    Steps

    1. 1

      Baseline

      20 questions, four assistants.

      SEO & AEO Manager 1 week

    2. 2

      Write page

      Facts per product.

      Head of Product Marketing, Self-Serve Growth 1 week

    3. 3

      Structured data

      Products and offers.

      Web engineering 1 week

    4. 4

      Publish

      Footer link.

      SEO & AEO Manager 1 day

    5. 5

      Retest

      Monthly.

      SEO & AEO Manager monthly

    6. 6

      Update

      Every launch.

      Head of Product Marketing, Self-Serve Growth ongoing

    First result
    1 quarter
    Cost
    Staff time only
    Owner
    SEO & AEO Manager

    Smallest test

    Publish a facts page for Mail first.

    Why it works

    Publish a plain facts page: what each product does, current names, former names, prices, integrations and security. Link it from the footer, keep it current, and test 20 questions monthly across assistants.

    Assistants favour clear, factual sources, and the Mail team already sees assistants as a source of customers.

    Risks and how to handle them

    • Page goes stale

      Add it to the launch checklist.

    Evidence

    • HiringSEO & AEO Manager (remote US, posted October 7, 2026): grow visibility "across Superhuman's domain portfolio: Grammarly.com, Superhuman.com, GPTZero.me, and Fathom.ai"; technical SEO "including crawlability, indexing, site structure, rendering, structured data, page speed"; learn "how people discover, evaluate, and cite our products in AI Overviews, answer engines, and AI assistants", including ChatGPT, Perplexity and Gemini; turn insights into "content briefs, editorial plans, new products and tools".Source
    • HiringHead of Growth Product, Mail (posted October 6, 2026): "AI assistants like ChatGPT and Claude have become a source of new customers, and as part of the Superhuman Suite we can now reach millions of Grammarly and Go users." Owns funnels on "web, desktop, mobile, agent, our MCP connectors, and more", with "self-serve monetization levers like pricing, packaging, trials, and offers".Source
    • HiringCompany description in every post: "Grammarly is now part of Superhuman"; products are Grammarly, Superhuman Docs, Mail and Go; it "empowers over 40 million people, 50,000 organizations, and 3,000 educational institutions" and integrates "with over 1 million applications and websites".Source
    • Your websitePricing: the suite page /plans lists Free ($0), Pro ($12 per member a month billed annually, $15 monthly), Business ($33, $40 monthly) and Enterprise, with Mail included only from Business; the Mail page /plans/mail lists Starter ($25), Business ($33) and Enterprise.Source
  • 09

    The Head of Growth Product for Mail says ChatGPT and Claude have become a source of new customers, and owns the MCP connector funnel. Mail MCP has pages for Claude, ChatGPT and Perplexity and an open-source server.

    High impactMedium effort First result in 1 quarter Head of Growth Product

    First action

    Tag MCP page sign-ups.

    How to measure it

    MCP-sourced paid users

    Now
    –
    Target
    +50%
    By
    2 quarters

    Steps

    1. 1

      Tag funnel

      Pages to installs to paid.

      Data Scientist, Mail 1 week

    2. 2

      Sign-up path

      On each MCP page.

      Staff Product Designer, Mail Growth 2 weeks

    3. 3

      Directories

      List connectors.

      Head of Growth Product, Mail 1 month

    4. 4

      Onboarding

      For MCP users.

      Staff Product Designer, Mail Growth 1 month

    5. 5

      Compare

      Conversion vs web.

      Data Scientist, Mail monthly

    6. 6

      Scale

      Docs MCP.

      Head of Growth Product, Mail 1 quarter

    First result
    1 quarter
    Cost
    Staff time only
    Owner
    Head of Growth Product, Mail

    Smallest test

    Tag the Claude MCP page this week.

    Why it works

    Add a clear sign-up path on each MCP page, tag every connector install, list the connector in each assistant's directory, and measure trial-to-paid for MCP users against web sign-ups.

    A new channel only grows when it is measured; MCP users are likely power users who convert well.

    Risks and how to handle them

    • Hard to attribute

      Ask "how did you hear" at sign-up too.

    Evidence

    • HiringHead of Growth Product, Mail (posted October 6, 2026): "AI assistants like ChatGPT and Claude have become a source of new customers, and as part of the Superhuman Suite we can now reach millions of Grammarly and Go users." Owns funnels on "web, desktop, mobile, agent, our MCP connectors, and more", with "self-serve monetization levers like pricing, packaging, trials, and offers".Source
    • Sitemapsuperhuman.com sitemaps (read October 22, 2026): comparison pages for Mail vs Fyxer, Notion Mail, Shortwave and Spark, Docs vs Quip and Airtable, and Go vs ChatGPT; the blog adds Gmail, Outlook and Fyxer pieces. There is no page comparing Docs with Notion or Go with Microsoft Copilot or Gemini. The Superhuman Store has 145 agent pages, and Mail MCP has pages for Claude, ChatGPT and Perplexity.Source
    • Your websiteProduct momentum: 25 updates in the last 90 days on the What's new changelog; Superhuman Mail on iOS is rated 4.6 from 3,711 ratings (updated October 19, 2026); a public Mail MCP server and a plugins SDK on GitHub.Source
  • 10

    The lifecycle team markets to 40M+ users and is asked to match each offer lever (discount, trial, suite purchase, full-price upgrade) to the users it converts best, using AI decisioning.

    High impactMedium effort First result in 1 quarter Senior Lifecycle Marketing Ma…

    First action

    Define the five segments from usage data.

    How to measure it

    Free-to-paid conversion

    Now
    –
    Target
    +10%
    By
    2 quarters

    Steps

    1. 1

      Segments

      Five usage groups.

      Senior Lifecycle Marketing Manager 2 weeks

    2. 2

      Offers

      One per segment.

      Senior Lifecycle Marketing Manager 1 week

    3. 3

      Holdouts

      10% per segment.

      Data Scientist, Mail 1 week

    4. 4

      AI decisioning

      Set up in Hightouch.

      Senior Lifecycle Marketing Manager 1 month

    5. 5

      Run

      Email, in-product, push.

      Senior Lifecycle Marketing Manager 1 quarter

    6. 6

      Analyze

      Incremental revenue.

      Data Scientist, Mail monthly

    First result
    1 quarter
    Cost
    Discount cost
    Owner
    Senior Lifecycle Marketing Manager

    Smallest test

    Test the Mail trial on heavy email writers.

    Why it works

    Build five usage segments (heavy email writers, students, non-native writers, team doc writers, occasional users) and test a different offer and product for each, for example a Mail trial for heavy email writers and a Docs trial for team writers, always with holdouts.

    Relevant offers convert better than blanket discounts and protect price.

    Risks and how to handle them

    • Discount dependence

      Cap discount share of upgrades.

    Evidence

    • HiringSenior Lifecycle Marketing Manager (posted October 20, 2026): "turn free Grammarly users into paying customers" by marketing "to 40M+ users" with AI decisioning in Hightouch; "Match each offer lever (discounts, free trials, suite purchases, full-price upgrades) to the users it converts best"; DRI for "growth outside the US and among multilingual users, including non-native English speakers in the US"; cross-product monetization across "Grammarly, Go, Docs, Mail, GPTZero, Fathom".Source
    • HiringHead of Growth Product, Mail (posted October 6, 2026): "AI assistants like ChatGPT and Claude have become a source of new customers, and as part of the Superhuman Suite we can now reach millions of Grammarly and Go users." Owns funnels on "web, desktop, mobile, agent, our MCP connectors, and more", with "self-serve monetization levers like pricing, packaging, trials, and offers".Source
    • HiringHead of Product Marketing, Self-Serve Growth (San Francisco, posted October 12, 2026): help "millions of individuals discover, adopt, and expand their use of the Superhuman suite", moving users "from an initial use case to multi-product adoption, team collaboration", and "Define how users discover, adopt, and purchase additional products across the Superhuman ecosystem".Source
  • 11

    The lifecycle role is DRI for growth "among multilingual users, including non-native English speakers in the US", and Grammarly works in 20+ languages. Upgrade messages in English miss many of them.

    High impactMedium effort First result in 2 quarters Senior Lifecycle Marketing Ma…

    First action

    Pick the top five non-English languages by free users.

    How to measure it

    Non-English free-to-paid

    Now
    –
    Target
    +15%
    By
    2 quarters

    Steps

    1. 1

      Size

      Languages by users.

      Data Scientist, Mail 1 week

    2. 2

      Translate

      Top journeys.

      Internationalization team 1 month

    3. 3

      Local prices

      Where available.

      Head of Product Marketing, Self-Serve Growth 1 month

    4. 4

      Launch

      Five languages.

      Senior Lifecycle Marketing Manager 1 month

    5. 5

      Measure

      Conversion by language.

      Data Scientist, Mail monthly

    6. 6

      Expand

      Next five.

      Senior Lifecycle Marketing Manager 1 quarter

    First result
    2 quarters
    Cost
    Translation costs
    Owner
    Senior Lifecycle Marketing Manager

    Smallest test

    Run one Spanish upgrade email.

    Why it works

    Detect the user's language, send upgrade emails and in-product messages in it, show local prices where available, and highlight translation and rewriting features.

    People buy faster in their own language, and these users get the most value from writing help.

    Risks and how to handle them

    • Machine translation tone

      Native review for each language.

    Evidence

    • HiringSenior Lifecycle Marketing Manager (posted October 20, 2026): "turn free Grammarly users into paying customers" by marketing "to 40M+ users" with AI decisioning in Hightouch; "Match each offer lever (discounts, free trials, suite purchases, full-price upgrades) to the users it converts best"; DRI for "growth outside the US and among multilingual users, including non-native English speakers in the US"; cross-product monetization across "Grammarly, Go, Docs, Mail, GPTZero, Fathom".Source
    • Your websitePricing: the suite page /plans lists Free ($0), Pro ($12 per member a month billed annually, $15 monthly), Business ($33, $40 monthly) and Enterprise, with Mail included only from Business; the Mail page /plans/mail lists Starter ($25), Business ($33) and Enterprise.Source
  • 12

    The cross-activation designer is hired to help users find Mail, Docs and Grammarly as one suite, and the Mail team can reach millions of Grammarly users.

    High impactMedium effort First result in 1 quarter Senior Growth Product Designer

    First action

    Define the trigger threshold.

    How to measure it

    Mail trials from in-product prompts

    Now
    –
    Target
    +30%
    By
    2 quarters

    Steps

    1. 1

      Trigger

      Email volume threshold.

      Senior Growth Product Designer, Cross Activation 1 week

    2. 2

      Design prompt

      Dismissible.

      Senior Growth Product Designer, Cross Activation 2 weeks

    3. 3

      Privacy review

      Only counts, no content.

      Senior AI Product Counsel 1 week

    4. 4

      Build

      In Grammarly.

      Growth engineering 1 month

    5. 5

      Test

      With holdout.

      Data Scientist, Mail 1 month

    6. 6

      Scale

      Docs prompts.

      Senior Growth Product Designer, Cross Activation 1 quarter

    First result
    1 quarter
    Cost
    Engineering time
    Owner
    Senior Growth Product Designer, Cross Activation

    Smallest test

    Show the prompt to 1% of heavy email writers.

    Why it works

    When Grammarly sees heavy email writing in Gmail or Outlook, show a light, dismissible prompt: "You wrote 40 emails this week. Try Mail's Auto Drafts." Cap frequency and measure trials.

    In-context prompts at the moment of need beat generic cross-sell emails.

    Risks and how to handle them

    • Annoying prompts

      Show at most once a month.

    Evidence

    • HiringGrowth design for activation: a Senior Growth Product Designer, Cross Activation (October 12) to help users "discover and engage with Grammarly, Superhuman Docs, and Mail as a unified suite"; a Staff Product Designer, Mail Growth (October 5) for "onboarding, in-product activation, and purchase experiences", "making a power-user email experience simpler to understand and adopt".Source
    • HiringHead of Growth Product, Mail (posted October 6, 2026): "AI assistants like ChatGPT and Claude have become a source of new customers, and as part of the Superhuman Suite we can now reach millions of Grammarly and Go users." Owns funnels on "web, desktop, mobile, agent, our MCP connectors, and more", with "self-serve monetization levers like pricing, packaging, trials, and offers".Source
    • HiringCompany description in every post: "Grammarly is now part of Superhuman"; products are Grammarly, Superhuman Docs, Mail and Go; it "empowers over 40 million people, 50,000 organizations, and 3,000 educational institutions" and integrates "with over 1 million applications and websites".Source
  • 13

    The Mail growth designer is asked to make "a power-user email experience simpler to understand and adopt". Mail's value comes from shortcuts and AI features new users do not know yet.

    High impactMedium effort First result in 1 quarter Staff Product Designer

    First action

    Pick the three shortcuts most linked to retention.

    How to measure it

    Day-7 active new users

    Now
    –
    Target
    +10 points
    By
    2 quarters

    Steps

    1. 1

      Find shortcuts

      From retention data.

      Data Scientist, Mail 1 week

    2. 2

      Design session

      Ten minutes.

      Staff Product Designer, Mail Growth 2 weeks

    3. 3

      Build

      Desktop and web.

      Mail engineering 1 month

    4. 4

      Test

      Against current onboarding.

      Data Scientist, Mail 1 month

    5. 5

      Mobile version

      Adapted.

      Staff Product Designer, Mail Growth 1 month

    6. 6

      Iterate

      Monthly.

      Staff Product Designer, Mail Growth monthly

    First result
    1 quarter
    Cost
    Engineering time
    Owner
    Staff Product Designer, Mail Growth

    Smallest test

    Prototype and test with ten new users.

    Why it works

    Design a guided first session: connect inbox, learn three shortcuts on real emails, turn on Auto Drafts and Split Inbox. Measure day-7 activity by completion.

    Users who feel the speed in the first session keep using it.

    Risks and how to handle them

    • Users skip guides

      Make every step skippable.

    Evidence

    • HiringGrowth design for activation: a Senior Growth Product Designer, Cross Activation (October 12) to help users "discover and engage with Grammarly, Superhuman Docs, and Mail as a unified suite"; a Staff Product Designer, Mail Growth (October 5) for "onboarding, in-product activation, and purchase experiences", "making a power-user email experience simpler to understand and adopt".Source
    • Your websiteProduct momentum: 25 updates in the last 90 days on the What's new changelog; Superhuman Mail on iOS is rated 4.6 from 3,711 ratings (updated October 19, 2026); a public Mail MCP server and a plugins SDK on GitHub.Source
    • HiringHead of Growth Product, Mail (posted October 6, 2026): "AI assistants like ChatGPT and Claude have become a source of new customers, and as part of the Superhuman Suite we can now reach millions of Grammarly and Go users." Owns funnels on "web, desktop, mobile, agent, our MCP connectors, and more", with "self-serve monetization levers like pricing, packaging, trials, and offers".Source
  • 14

    Demand gen for Mail owns cross-sell across the installed base, and 50,000 organizations use the suite. Companies on Grammarly Business already trust the vendor and have security reviews done.

    High impactMedium effort First result in 1 quarter Demand Generation Lead

    First action

    List the top 200 accounts with sales teams.

    How to measure it

    Pilots started

    Now
    –
    Target
    100
    By
    2 quarters

    Steps

    1. 1

      Rank accounts

      Email-heavy teams.

      Demand Generation Lead, Superhuman Mail 2 weeks

    2. 2

      Pilot offer

      One team.

      Demand Generation Lead, Superhuman Mail 1 week

    3. 3

      Sales play

      Messaging and assets.

      Demand Generation Lead, Superhuman Mail 2 weeks

    4. 4

      Security pack

      Admin ready.

      Senior Sales Engineer 2 weeks

    5. 5

      Run

      Sequences and ABM.

      Group Manager, Acquisition Marketing (B2B) 1 quarter

    6. 6

      Measure

      Pilots to paid.

      Demand Generation Lead, Superhuman Mail monthly

    First result
    1 quarter
    Cost
    Pilot discounts
    Owner
    Demand Generation Lead, Superhuman Mail

    Smallest test

    Run the play with 20 accounts.

    Why it works

    Rank Grammarly Business accounts by email-heavy teams (sales, success, recruiting), run a Mail pilot offer for one team, with a sales play and an admin-ready security pack.

    Expansion inside existing accounts is cheaper and faster than new logos.

    Risks and how to handle them

    • Admins resist new tools

      Lead with the shared admin console.

    Evidence

    • HiringPipeline roles: a Demand Generation Lead, Superhuman Mail (September 16) for "new logo acquisition, competitive displacement, and customer expansion" and "cross-sell programs across the installed base"; a Group Manager, Acquisition Marketing (B2B) (August 18) for paid acquisition across "Commercial, Education, and Enterprise segments" on LinkedIn, YouTube, 6sense and paid search; a Senior Manager, GTM Systems Architecture (October 13).Source
    • HiringCompany description in every post: "Grammarly is now part of Superhuman"; products are Grammarly, Superhuman Docs, Mail and Go; it "empowers over 40 million people, 50,000 organizations, and 3,000 educational institutions" and integrates "with over 1 million applications and websites".Source
    • Your websitePricing: the suite page /plans lists Free ($0), Pro ($12 per member a month billed annually, $15 monthly), Business ($33, $40 monthly) and Enterprise, with Mail included only from Business; the Mail page /plans/mail lists Starter ($25), Business ($33) and Enterprise.Source
  • 15

    Superhuman sells to K-12 districts and universities and already publishes AI policy reports. Buyers there need policy, privacy and authenticity answers before a demo.

    Medium impactMedium effort First result in 2 quarters Commercial Sales Manager

    First action

    List the top ten questions from recent education RFPs.

    How to measure it

    Education demos

    Now
    –
    Target
    +25%
    By
    2 quarters

    Steps

    1. 1

      Collect questions

      From RFPs.

      Senior Sales Engineer, Superhuman for Education 1 week

    2. 2

      Write pack

      Policy and privacy.

      Senior Product Marketing Manager 1 month

    3. 3

      Legal review

      Student data.

      Senior AI Product Counsel 2 weeks

    4. 4

      Publish

      Education pages.

      Growth Design Manager, Web & Acquisition 1 week

    5. 5

      Outreach

      District and campus lists.

      Group Manager, Acquisition Marketing (B2B) 1 quarter

    6. 6

      Measure

      Demos and cycle time.

      Commercial Sales Manager, Superhuman for Education monthly

    First result
    2 quarters
    Cost
    Staff time only
    Owner
    Commercial Sales Manager, Superhuman for Education

    Smallest test

    Send the pack to ten open opportunities.

    Why it works

    Bundle a pack: the policy reports, a student data privacy summary, how GPTZero and Grammarly support authentic writing, and an IT security answer sheet. Offer it on education pages and in outreach.

    Removing review friction shortens long education sales cycles.

    Risks and how to handle them

    • Student privacy concerns

      State plainly what data is and is not collected.

    Evidence

    • HiringEducation: a Commercial Sales Manager, Superhuman for Education (October 14) selling to "K-12 school districts and higher education institutions"; a Senior Sales Engineer for Education to handle "security and IT stakeholders" and RFPs; a Senior Product Manager, GPTZero - Students (September 8) for products "educators, students, journalists, and writers rely on to preserve authenticity".Source
    • HiringCompany description in every post: "Grammarly is now part of Superhuman"; products are Grammarly, Superhuman Docs, Mail and Go; it "empowers over 40 million people, 50,000 organizations, and 3,000 educational institutions" and integrates "with over 1 million applications and websites".Source
  • 16

    The social channels are newly established. Superhuman's products are best shown, not told: a reply drafted in seconds, an inbox cleared with shortcuts.

    Medium impactLow effort First result in 1 quarter Social Media Manager

    First action

    Script the first four clips.

    How to measure it

    Trial clicks from social

    Now
    –
    Target
    5,000 a month
    By
    2 quarters

    Steps

    1. 1

      Scripts

      Four clips.

      Social Media Manager 1 week

    2. 2

      Record

      Weekly.

      Social Media Manager weekly

    3. 3

      Cut

      Per platform.

      Video team weekly

    4. 4

      Post

      All channels.

      Social Media Manager weekly

    5. 5

      Creators

      Two partners.

      Social Media Manager 1 month

    6. 6

      Measure

      Views and clicks.

      Social Media Manager monthly

    First result
    1 quarter
    Cost
    Production time
    Owner
    Social Media Manager

    Smallest test

    Post one clip and compare.

    Why it works

    Post a weekly 30-second clip: a real task done in Mail, Go or Docs against a timer. Use creators and staff, cut for each platform, and link to trials.

    Visible speed is the brand promise and travels well on short-form video.

    Risks and how to handle them

    • Looks staged

      Use real tasks.

    Evidence

    • HiringBrand and social: a Group Manager, Brand Advertising (October 6) over "TV, streaming/CTV, OOH, YouTube/digital video, influencer, and audio" across Grammarly, Mail, Docs, Go "as well as newly acquired brands", proving top-of-funnel with "incrementality (GeoX), media-mix modeling, and brand-lift studies"; a Social Media Manager (October 21) for the "newly established @Superhuman_HQ social channels".Source
    • Your websiteProduct momentum: 25 updates in the last 90 days on the What's new changelog; Superhuman Mail on iOS is rated 4.6 from 3,711 ratings (updated October 19, 2026); a public Mail MCP server and a plugins SDK on GitHub.Source
  • 17

    The brand advertising lead will run TV, CTV, OOH and audio across Grammarly and Superhuman and prove it with GeoX tests and brand lift. The suite name is new to most people.

    High impactHigh effort First result in 2 quarters Group Manager

    First action

    Pick matched regions.

    How to measure it

    Branded search lift

    Now
    –
    Target
    +20%
    By
    2 quarters

    Steps

    1. 1

      Regions

      Matched pairs.

      Data Scientist, Mail 2 weeks

    2. 2

      Creative

      Suite story.

      Group Manager, Brand Advertising 1 month

    3. 3

      Flight

      Test regions.

      Group Manager, Brand Advertising 1 month

    4. 4

      Measure

      Search and sign-ups.

      Data Scientist, Mail 1 month

    5. 5

      Brand lift

      Survey.

      Group Manager, Brand Advertising 1 month

    6. 6

      Scale

      Winners.

      Group Manager, Brand Advertising 1 quarter

    First result
    2 quarters
    Cost
    Media budget
    Owner
    Group Manager, Brand Advertising

    Smallest test

    Test one channel in two regions.

    Why it works

    Run the first Superhuman awareness flight in matched test regions only, measure branded search, direct sign-ups and Grammarly upgrades against control regions, then scale what works.

    Tested brand spend gets defended in planning; untested spend gets cut first.

    Risks and how to handle them

    • Too short to show effect

      Run at least six weeks.

    Evidence

    • HiringBrand and social: a Group Manager, Brand Advertising (October 6) over "TV, streaming/CTV, OOH, YouTube/digital video, influencer, and audio" across Grammarly, Mail, Docs, Go "as well as newly acquired brands", proving top-of-funnel with "incrementality (GeoX), media-mix modeling, and brand-lift studies"; a Social Media Manager (October 21) for the "newly established @Superhuman_HQ social channels".Source
    • HiringCompany description in every post: "Grammarly is now part of Superhuman"; products are Grammarly, Superhuman Docs, Mail and Go; it "empowers over 40 million people, 50,000 organizations, and 3,000 educational institutions" and integrates "with over 1 million applications and websites".Source

Big bets 3

Larger plays that can change the trajectory.

  • 18

    Mail once had a referral path (/refer now redirects). With 40M+ users across Grammarly, Docs, Mail and Go, a referral that pays in suite credit could reach far more people.

    High impactHigh effort First result in 3 quarters Head of Growth Product

    First action

    Model the cost per referred paid user.

    How to measure it

    Referral share of new paid users

    Now
    –
    Target
    10%
    By
    3 quarters

    Steps

    1. 1

      Model

      Cost and value.

      Data Scientist, Mail 2 weeks

    2. 2

      Design

      Links and rewards.

      Senior Growth Product Designer, Cross Activation 1 month

    3. 3

      Build

      All products.

      Growth engineering 1 quarter

    4. 4

      Fraud rules

      Pay on paid conversion.

      Risk 1 month

    5. 5

      Launch

      Mail first.

      Head of Growth Product, Mail 1 month

    6. 6

      Scale

      Suite.

      Head of Growth Product, Mail 1 quarter

    First result
    3 quarters
    Cost
    Reward costs
    Owner
    Head of Growth Product, Mail

    Smallest test

    Pilot in Mail with 10,000 users.

    Why it works

    Give each user a referral link; both sides get a month of Pro or Business credit. Show it in every product, track by product, and pay out on paid conversion.

    Referrals from trusted colleagues convert best, and suite credit pulls users into more products.

    Risks and how to handle them

    • Fraud

      Pay only after a paid month.

    Evidence

    • Your websitesuperhuman.com/refer redirects (302) to /mail but is still listed in the sitemap; the old referral path has no page of its own.Source
    • HiringCompany description in every post: "Grammarly is now part of Superhuman"; products are Grammarly, Superhuman Docs, Mail and Go; it "empowers over 40 million people, 50,000 organizations, and 3,000 educational institutions" and integrates "with over 1 million applications and websites".Source
    • HiringHead of Product Marketing, Self-Serve Growth (San Francisco, posted October 12, 2026): help "millions of individuals discover, adopt, and expand their use of the Superhuman suite", moving users "from an initial use case to multi-product adoption, team collaboration", and "Define how users discover, adopt, and purchase additional products across the Superhuman ecosystem".Source
  • 19

    The self-serve PMM must move users from one use case to multi-product adoption. Today each product has its own entry point and story.

    High impactHigh effort First result in 3 quarters Head of Product Marketing

    First action

    Define four jobs and their product mix.

    How to measure it

    Multi-product users at day 30

    Now
    –
    Target
    +25%
    By
    3 quarters

    Steps

    1. 1

      Jobs

      Four.

      Head of Product Marketing, Self-Serve Growth 2 weeks

    2. 2

      Design

      One flow.

      Senior Growth Product Designer, Cross Activation 1 month

    3. 3

      Build

      Shared account.

      Growth engineering 1 quarter

    4. 4

      Test

      Against current.

      Data Scientist, Mail 1 month

    5. 5

      Messaging

      Per job.

      Head of Product Marketing, Self-Serve Growth 1 month

    6. 6

      Scale

      All sign-ups.

      Head of Product Marketing, Self-Serve Growth 1 quarter

    First result
    3 quarters
    Cost
    Engineering time
    Owner
    Head of Product Marketing, Self Serve Growth

    Smallest test

    Test the question on the homepage sign-up.

    Why it works

    Ask new users one question ("what do you want to get done?") and set up the right mix: Grammarly plus Go for writing, Mail for email, Docs for team work. Measure products used at day 30.

    Users who adopt two products retain better and are more likely to buy a suite plan.

    Risks and how to handle them

    • Too many choices

      One question, defaults for the rest.

    Evidence

    • HiringHead of Product Marketing, Self-Serve Growth (San Francisco, posted October 12, 2026): help "millions of individuals discover, adopt, and expand their use of the Superhuman suite", moving users "from an initial use case to multi-product adoption, team collaboration", and "Define how users discover, adopt, and purchase additional products across the Superhuman ecosystem".Source
    • HiringGrowth design for activation: a Senior Growth Product Designer, Cross Activation (October 12) to help users "discover and engage with Grammarly, Superhuman Docs, and Mail as a unified suite"; a Staff Product Designer, Mail Growth (October 5) for "onboarding, in-product activation, and purchase experiences", "making a power-user email experience simpler to understand and adopt".Source
    • Your websiteHomepage (fetched October 22, 2026): 1.07 MB of HTML and no H1 heading; title "Superhuman: Docs, Mail, and AI That Work Everywhere". It leads with Go ("Bring AI inside every app and tab with Superhuman Go") and has a box "Looking for Superhuman Mail? Learn more". The /mail, /go and /docs pages each have an H1 and about 0.9 MB of HTML.Source
  • 20

    The Superhuman Store already has 145 agent pages and the homepage promises "100+ agents, ready to go". Partners who build agents have their own users.

    Medium impactHigh effort First result in 4 quarters Partnerships Lead

    First action

    Contact the top 20 agent partners.

    How to measure it

    Partner-sourced sign-ups

    Now
    –
    Target
    5,000 a month
    By
    4 quarters

    Steps

    1. 1

      Kit

      Badges and pages.

      Partnerships Lead 1 month

    2. 2

      Stats

      Partner dashboard.

      Growth engineering 1 quarter

    3. 3

      Co-marketing

      Top agents.

      Partnerships Lead ongoing

    4. 4

      Feature

      Monthly.

      Social Media Manager monthly

    5. 5

      Track

      Sign-ups.

      Data Scientist, Mail monthly

    6. 6

      Expand

      More partners.

      Partnerships Lead 1 quarter

    First result
    4 quarters
    Cost
    Staff time only
    Owner
    Partnerships Lead

    Smallest test

    Launch the kit with five partners.

    Why it works

    Give partners a listing kit: badges, a "Works with Superhuman" page, co-marketing for top agents and usage stats. Feature new agents monthly.

    Partners promote their listings, bringing their users to Superhuman.

    Risks and how to handle them

    • Low-quality agents

      Review listings.

    Evidence

    • Sitemapsuperhuman.com sitemaps (read October 22, 2026): comparison pages for Mail vs Fyxer, Notion Mail, Shortwave and Spark, Docs vs Quip and Airtable, and Go vs ChatGPT; the blog adds Gmail, Outlook and Fyxer pieces. There is no page comparing Docs with Notion or Go with Microsoft Copilot or Gemini. The Superhuman Store has 145 agent pages, and Mail MCP has pages for Claude, ChatGPT and Perplexity.Source
    • Your websiteProduct momentum: 25 updates in the last 90 days on the What's new changelog; Superhuman Mail on iOS is rated 4.6 from 3,711 ratings (updated October 19, 2026); a public Mail MCP server and a plugins SDK on GitHub.Source
    • HiringCompany description in every post: "Grammarly is now part of Superhuman"; products are Grammarly, Superhuman Docs, Mail and Go; it "empowers over 40 million people, 50,000 organizations, and 3,000 educational institutions" and integrates "with over 1 million applications and websites".Source

Wildcards 2

Unexpected experiments, each with a cheap way to test it.

  • 21

    The SEO role includes "new products and tools", and Mail promises "4+ hours every week" saved.

    Medium impactMedium effort First result in 1 quarter SEO & AEO Manager

    First action

    Write the formula.

    How to measure it

    Calculator leads

    Now
    –
    Target
    1,000 a month
    By
    2 quarters

    Steps

    1. 1

      Formula

      Inputs and outputs.

      Head of Product Marketing, Self-Serve Growth 1 week

    2. 2

      Design

      One page.

      Growth Design Manager, Web & Acquisition 2 weeks

    3. 3

      Build

      Calculator.

      Web engineering 2 weeks

    4. 4

      Report

      Gated detail.

      Demand Generation Lead, Superhuman Mail 1 week

    5. 5

      Promote

      SEO and social.

      SEO & AEO Manager ongoing

    6. 6

      Measure

      Leads.

      Data Scientist, Mail monthly

    First result
    1 quarter
    Cost
    Engineering time
    Owner
    SEO & AEO Manager

    Smallest test

    Publish a simple version.

    Why it works

    Build a calculator: team size, emails a day, minutes per email; it shows hours and cost per year and what Mail could save. Gate the detailed report by email.

    Tools earn links and searches and give sales a reason to start a conversation.

    Risks and how to handle them

    • Inflated claims

      Show the method.

    Evidence

    • HiringSEO & AEO Manager (remote US, posted October 7, 2026): grow visibility "across Superhuman's domain portfolio: Grammarly.com, Superhuman.com, GPTZero.me, and Fathom.ai"; technical SEO "including crawlability, indexing, site structure, rendering, structured data, page speed"; learn "how people discover, evaluate, and cite our products in AI Overviews, answer engines, and AI assistants", including ChatGPT, Perplexity and Gemini; turn insights into "content briefs, editorial plans, new products and tools".Source
    • Your websiteHomepage (fetched October 22, 2026): 1.07 MB of HTML and no H1 heading; title "Superhuman: Docs, Mail, and AI That Work Everywhere". It leads with Go ("Bring AI inside every app and tab with Superhuman Go") and has a box "Looking for Superhuman Mail? Learn more". The /mail, /go and /docs pages each have an H1 and about 0.9 MB of HTML.Source
    • HiringPipeline roles: a Demand Generation Lead, Superhuman Mail (September 16) for "new logo acquisition, competitive displacement, and customer expansion" and "cross-sell programs across the installed base"; a Group Manager, Acquisition Marketing (B2B) (August 18) for paid acquisition across "Commercial, Education, and Enterprise segments" on LinkedIn, YouTube, 6sense and paid search; a Senior Manager, GTM Systems Architecture (October 13).Source
  • 22

    Superhuman shipped 25 updates in 90 days, but the changelog page is the only place they show.

    Medium impactLow effort First result in 1 month Social Media Manager

    First action

    Write the first roundup.

    How to measure it

    Feature adoption after roundups

    Now
    –
    Target
    +15%
    By
    2 quarters

    Steps

    1. 1

      Pick

      Three updates weekly.

      Product marketing weekly

    2. 2

      Clip

      Short video.

      Video team weekly

    3. 3

      Write

      Post.

      Social Media Manager weekly

    4. 4

      Send

      Email to users.

      Senior Lifecycle Marketing Manager weekly

    5. 5

      Post

      Social.

      Social Media Manager weekly

    6. 6

      Measure

      Adoption.

      Data Scientist, Mail monthly

    First result
    1 month
    Cost
    Staff time only
    Owner
    Social Media Manager

    Smallest test

    Send one roundup.

    Why it works

    Post a weekly roundup: three updates with a short clip, in email to users, social and the changelog.

    Frequent visible updates keep users engaged and show momentum.

    Risks and how to handle them

    • Fatigue

      Skip weeks with little to show.

    Evidence

    • Your websiteProduct momentum: 25 updates in the last 90 days on the What's new changelog; Superhuman Mail on iOS is rated 4.6 from 3,711 ratings (updated October 19, 2026); a public Mail MCP server and a plugins SDK on GitHub.Source
    • HiringBrand and social: a Group Manager, Brand Advertising (October 6) over "TV, streaming/CTV, OOH, YouTube/digital video, influencer, and audio" across Grammarly, Mail, Docs, Go "as well as newly acquired brands", proving top-of-funnel with "incrementality (GeoX), media-mix modeling, and brand-lift studies"; a Social Media Manager (October 21) for the "newly established @Superhuman_HQ social channels".Source

03

How Programmable can help

Where an idea in this playbook is something Programmable builds or runs, it's listed here with what we'd do. Everything else is yours to run.

ProgrammableInfo

Turn the research into a list you can act on

These ideas start with finding the right companies. Info finds them and the right person at each, researches every one and drafts the outreach, then asks before it sends.

  • Build this list in Info for idea #14 (opens programmable.info in a new tab)

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Find the companies (opens programmable.info in a new tab)
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See every playbook and website review

Independent research. Programmable wrote this playbook from public sources, as they stood on October 23, 2026, and cites them throughout. Superhuman did not commission, review or endorse it, and Programmable is not affiliated with Superhuman. Company and product names are trademarks of their owners, used only to identify them. The ideas are suggestions and opinion, not professional, legal or financial advice, and not statements about how Superhuman runs its business.

Something wrong, or do you represent Superhuman? Email [email protected] and we will correct it or take it down.

30/60/90 roadmap

What to focus on in each month, and the ideas that carry it.

  1. Days 1 to 306 ideas

    Homepage speed and H1, tag audit, one pricing story, Coda naming, Go stories and the sitemap fix.

  2. Days 31 to 6013 ideas

    Comparisons, facts page, MCP funnel, lifecycle offers and languages, cross-activation, Mail onboarding, cross-sell, education pack, social and brand tests; wildcards.

  3. Days 61 to 903 ideas

    Suite referral, one onboarding and the Agent Store loop.

The research behind the plan

3 research areas, each summarised in a few lines. Open any of them for the full detail.

Customers

What customers say

Customers value speed and keyboard shortcuts. The most cited problem: too much email.

  • AI that works where they write
  • Switching between tools
  • In their words: “inbox zero”

Market

Competitive landscape

5 competitors compared: Notion, Microsoft Copilot, Google Gemini, Shortwave and 1 more.

  • Gap to exploit: AI that works across every app, not one vendor's
  • Notion: No native writing assistant across apps
  • Microsoft Copilot: Tied to Microsoft apps

Hiring signals

Superhuman is hiring to turn reach into suite growth.

  • Growth Design Manager, Web & Acquisition: Every first impression matters. Idea 1.
  • SEO & AEO Manager: Search and AI citations across four domains. Ideas 4, 7, 8, 21.
  • Head of Growth Product, Mail: AI assistants and MCP as channels. Ideas 9, 18.

From the team that wrote this playbook

All products
  • ProgrammableAgencyWorking AI systems in days, not quarters (opens programmable.agency in a new tab)
  • ProgrammableInfoAn agent that finds, researches and asks first (opens programmable.info in a new tab)
  • ProgrammableDigitalScreenshots in, an animated product demo out (opens programmable.digital in a new tab)
  • ProgrammableWatchKnow the day a supplier falls out of compliance (opens programmable.watch in a new tab)
  • ProgrammableTalkGet registrants for your events, and know who’s coming (opens programmable.talk in a new tab)
  • ProgrammablePageText what you need, your customer gets a page that works (opens programmable.page in a new tab)
  • ProgrammableCommunityForums with labelled AI members, never empty (opens programmable.community in a new tab)
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