Vapi growth playbook

Generate a unique title and description for each template from its own heading and use case ("AI voice agent for dental offices: booking and rescheduling | Vapi"), add the industry and the call type, refresh the default model, transcriber and voice to current ones, clean the timestamped slug with a redirect, and link each template to the matching customer story and the docs.

Template searches ("AI receptionist for dental office", "voice agent for freight claims") are high-intent: the searcher wants to build that exact agent. Fixing 291 titles is a one-template change in code, and the PLG inbound the Enterprise AE inherits starts with someone forking an agent.

[ ] Title: "AI voice agent for <use case> | Vapi"
[ ] Description: what the agent does, the industry, "fork and customise in minutes"
[ ] H1 matches the title
[ ] Current default model, transcriber and voice
[ ] Link to the matching customer story
[ ] Link to the docs for the tools it calls
[ ] Clean slug (no timestamps)

• Hundreds of thin pages look like spam

  Keep the system prompt and configuration on each page; it is real, unique content.

• Model defaults age again

  Pull defaults from the same config the dashboard uses.

• Your websiteSitemap (October 18, 2026): 546 URLs, of which 291 are /custom-agents/ templates and 217 are blog posts. Every template page we sampled (20 of them) uses the homepage title "Vapi - Build Advanced Voice AI Agents" and the homepage description; one slug ends in "-20250522-114257". The dental office template still specifies OpenAI GPT-4o and Deepgram Nova 2.Source
• HiringEnterprise Account Executive ($150K–$175K base): Vapi has "repeatedly proven our ability to sell solutions into the enterprise" with Amazon, Zillow and Uber and is "now primed to expand into new use cases and verticals". Reps get inbound "from our PLG motion, where prospects come in and build agents on our platform and are highly activated before they reach the sales team", outbound with an SDR, and must close a first deal "at an ACV of $240k+" in 90 days with 3x coverage.Source
• Your websiteHomepage: "Voice agents for builders"; "1 Billion calls supported", "99.9% uptime for enterprise clients", "2.5M+ agents launched", "1M+ developers", "<500ms average latency"; "Everything a Fortune 100 needs to deploy at scale"; an Amazon Ring quote ("zero to production in two weeks, and 100% of our inbound volume now runs through Vapi"); a VapiCon banner for November 11–12.Source

Decide for each page: index it with its own title and description, or remove it from the sitemap. Give /pricing, /platform and /twist their own titles; build a real /industries hub (see idea 7) or redirect it.

Mixed signals cost the most valuable pages. "AI voice agents" is the category term every rival wants, and Vapi is hiding its own page for it.

• The noindex was deliberate (a paid landing page)

  Then remove it from the sitemap and keep a separate indexable category page.

• Your websiteIndexing checks (October 18, 2026): /ai-voice-agents is in the sitemap but tagged "noindex, nofollow"; /solutions is noindex; /industries is in the sitemap but renders "Not Found" with a canonical pointing to /industries/healthcare; /pricing, /platform and /twist reuse the homepage title.Source
• Your websiteSitemap (October 18, 2026): 546 URLs, of which 291 are /custom-agents/ templates and 217 are blog posts. Every template page we sampled (20 of them) uses the homepage title "Vapi - Build Advanced Voice AI Agents" and the homepage description; one slug ends in "-20250522-114257". The dental office template still specifies OpenAI GPT-4o and Deepgram Nova 2.Source

Write one fact sheet (calls, developers, agents, uptime by plan, latency, customers) with a date, use it on the homepage, enterprise page, pricing, job posts and llms.txt, and fix the typos.

Enterprise buyers and their procurement teams check numbers. An uptime figure that differs between the meta description and the page is exactly what a security reviewer flags, and AI assistants repeat whichever number they read first.

• Bigger numbers look better

  Use the biggest number that is also true, and say what it counts.

• Your websiteHomepage: "Voice agents for builders"; "1 Billion calls supported", "99.9% uptime for enterprise clients", "2.5M+ agents launched", "1M+ developers", "<500ms average latency"; "Everything a Fortune 100 needs to deploy at scale"; an Amazon Ring quote ("zero to production in two weeks, and 100% of our inbound volume now runs through Vapi"); a VapiCon banner for November 11–12.Source
• Your websiteEnterprise page: the meta description promises "99.99% uptime" while the page says 99.9%; it shows "62M+ calls supported monthly", says "Everything a Fortune 500 needs", labels two proof blocks "Sucess story", and its code sample uses gpt-4o-mini.Source
• HiringCustomer Support Engineer roles: the senior manager's team "will act as a primary engine protecting Net Revenue Retention" and will publish "'God-tier' technical guides and debugging snippets tailored to complex enterprise integrations"; the engineer post says "more than 300,000 developers have signed up, with over 1,500 new developers joining every day" and asks each hire to "take your most-repeated ticket and kill it for good".Source
• Your websitellms.txt describes "4000+ API configurations" and "100+ language support"; Vapi's GitHub topics include agent-skills, claude-code and codex-skills; programmable.info counts 66 public repos with about 1,100 stars in total.Source

Publish a simple directory (even three to five partners) with each partner's focus (industry, region, CX stack), or change the button to "Talk to us about a partner" until the first cohort signs. Add an application form that captures practice size and the platforms they deliver on (Genesys, Five9, Twilio).

Partners join programs that send them work; a visible directory is that promise. Enterprise buyers who prefer to buy through an SI also need somewhere to start.

• An empty directory looks worse than none

  Relabel the button until at least three partners are live.

• Your websitePartnerships page: Vapi "is committed to a partner-first growth strategy" with Solution Partners and Technology Partners and co-selling; its "Find a Partner" buttons link to /partnerships/directory, which returned {"message":"Forbidden"} when we loaded it on October 18, 2026, and is not in the sitemap.Source
• HiringSenior Manager, Solutions Partners: "Enterprises increasingly deploy voice AI through solutions partners - systems integrators, AI consultancies, and CX agencies - and we're building that ecosystem from the ground up." A founding IC to recruit and sign the first cohort, stand up deal registration and attribution, draft partner economics (referral incentives, co-sell, services attach) and run "training and certification on Vapi".Source

Define five production-intent events, score accounts daily, and send the top accounts to the SDR queue with what they built ("an outbound scheduling agent, 3 numbers, hit the concurrency cap twice"). The SDR opens with help on the next limit, not a demo pitch.

A developer who hits a limit has a problem today. Reaching them with the fix (more concurrency, an SLA, a dedicated deployment) is the shortest path to a Pro or Premier deal.

• Developers dislike sales outreach

  Lead with the technical fix and send it from the SDR who can bring in an SE.

• HiringEnterprise Account Executive ($150K–$175K base): Vapi has "repeatedly proven our ability to sell solutions into the enterprise" with Amazon, Zillow and Uber and is "now primed to expand into new use cases and verticals". Reps get inbound "from our PLG motion, where prospects come in and build agents on our platform and are highly activated before they reach the sales team", outbound with an SDR, and must close a first deal "at an ACV of $240k+" in 90 days with 3x coverage.Source
• HiringSales Development Representative: qualify "inbound interest from companies evaluating Voice AI solutions", run personalised outreach "leveraging email, phone, LinkedIn, events", and "contribute to building and refining Vapi's outbound motion as we scale".Source
• Your websitePricing: usage plus success packages. Free usage tier ($5 credits, 4 concurrent calls), Core $29 a month, Pro "$999/mo minimum" (10% of Vapi hosting fee, 99% uptime SLA), Premier via sales (named Agent Strategist and FDE Advisor, 99.9% SLA, SSO). HIPAA compliance add-on "$2,000 / month"; extra concurrency $10 a line a month.Source

Replace the dead end with a waitlist: capture company, stage, funding and use case, give everyone a smaller instant credit, and invite the best fits to the next cohort. Send waitlisted founders the templates and VapiCon recordings.

Startups are where developer platforms win their next enterprise customers; Vapi's own customer UnityAI grew from a small team. Keeping them on the platform costs a little credit.

• Credits get abused

  Require a company domain and cap the instant credit.

• Your websiteStartups page: "Unlock 90,000 free minutes" (7,500 a month for 12 months) for pre-seed to Series A companies with $250k+ raised, plus a private Slack with forward-deployed engineers; the page currently says "APPLICATIONS ON HOLD".Source
• Your websiteCustomers page: seven stories. Amazon Ring ("went with Vapi over 40 vendors", CSAT up), Kavak (Latin America used cars), UnityAI ("grows revenue 5X", healthcare scheduling), Spring Venture Group ("lifts Medicare conversions 25%"), Instawork ("1M+ minutes of voice screening per month"), Fleetworks ("10K+ AI calls a day") and Ancile Services ("improved speed-to-lead by 432X").Source
• HiringSales Recruiter: "Our Sales team is growing at ~5x YoY with customers like NYLife and Intuit", with growing marketing needs; the recruiter covers Sales, Marketing, Partnerships, Customer Success and RevOps. 23 roles open in all, 21 in San Francisco and 2 in New York.Source

Build an industries hub and one page per industry: the problem, the story (Ring, Kavak, UnityAI, Spring Venture Group, Instawork, Fleetworks, Ancile), the templates for that industry, compliance notes (HIPAA add-on for healthcare), and a call to talk to an SE.

Enterprise buyers search by industry and want to see a peer. Each page joins proof, templates and a sales path in one place.

• Customers object to new placements

  Reuse only what is already public; ask before adding quotes.

• Your websiteCustomers page: seven stories. Amazon Ring ("went with Vapi over 40 vendors", CSAT up), Kavak (Latin America used cars), UnityAI ("grows revenue 5X", healthcare scheduling), Spring Venture Group ("lifts Medicare conversions 25%"), Instawork ("1M+ minutes of voice screening per month"), Fleetworks ("10K+ AI calls a day") and Ancile Services ("improved speed-to-lead by 432X").Source
• Your websiteIndexing checks (October 18, 2026): /ai-voice-agents is in the sitemap but tagged "noindex, nofollow"; /solutions is noindex; /industries is in the sitemap but renders "Not Found" with a canonical pointing to /industries/healthcare; /pricing, /platform and /twist reuse the homepage title.Source
• HiringEnterprise Account Executive ($150K–$175K base): Vapi has "repeatedly proven our ability to sell solutions into the enterprise" with Amazon, Zillow and Uber and is "now primed to expand into new use cases and verticals". Reps get inbound "from our PLG motion, where prospects come in and build agents on our platform and are highly activated before they reach the sales team", outbound with an SDR, and must close a first deal "at an ACV of $240k+" in 90 days with 3x coverage.Source
• Your websiteSitemap (October 18, 2026): 546 URLs, of which 291 are /custom-agents/ templates and 217 are blog posts. Every template page we sampled (20 of them) uses the homepage title "Vapi - Build Advanced Voice AI Agents" and the homepage description; one slug ends in "-20250522-114257". The dental office template still specifies OpenAI GPT-4o and Deepgram Nova 2.Source

For each job, a reference architecture, a working demo on the buyer's phone number, a POC plan with success criteria (containment, transfer rate, latency, CSAT), and a security pack. Start with IVR replacement on Genesys and Five9.

Contact center buyers fear a long project. A ready plan that shows the first call in days shortens evaluations, and two SEs can serve many more AEs.

• Every deal is different

  Keep the kit modular: architecture, demo, plan, security.

• HiringSolutions Engineer (SF and NY): "one of our first Solutions Architect hires". Buyers are technical and "evaluations depend on clear architecture, credible demos, and working POCs"; customers want to see how Vapi fits "IVR replacement, outbound dialing, agent-assisted support, appointment scheduling"; SEs should know "SIP, Twilio, Genesys, Five9" and "create reusable artifacts" documenting integration patterns and objections.Source
• HiringEnterprise Account Executive ($150K–$175K base): Vapi has "repeatedly proven our ability to sell solutions into the enterprise" with Amazon, Zillow and Uber and is "now primed to expand into new use cases and verticals". Reps get inbound "from our PLG motion, where prospects come in and build agents on our platform and are highly activated before they reach the sales team", outbound with an SDR, and must close a first deal "at an ACV of $240k+" in 90 days with 3x coverage.Source
• Your websiteHomepage: "Voice agents for builders"; "1 Billion calls supported", "99.9% uptime for enterprise clients", "2.5M+ agents launched", "1M+ developers", "<500ms average latency"; "Everything a Fortune 100 needs to deploy at scale"; an Amazon Ring quote ("zero to production in two weeks, and 100% of our inbound volume now runs through Vapi"); a VapiCon banner for November 11–12.Source

Publish v1 terms: a referral fee, registered-deal protection, co-selling rules with AEs, and a services attach path for partners that deliver. Pick three lighthouse deals in regulated industries where a partner leads delivery.

Partners bring the client relationships Vapi cannot reach alone; clear rules stop channel conflict with AEs before it starts.

• AEs see partners as competition

  Pay AEs on partner-sourced deals too.

• #4 Make "Find a Partner" work before the partner lead's first outreach

• HiringSenior Manager, Solutions Partners: "Enterprises increasingly deploy voice AI through solutions partners - systems integrators, AI consultancies, and CX agencies - and we're building that ecosystem from the ground up." A founding IC to recruit and sign the first cohort, stand up deal registration and attribution, draft partner economics (referral incentives, co-sell, services attach) and run "training and certification on Vapi".Source
• Your websitePartnerships page: Vapi "is committed to a partner-first growth strategy" with Solution Partners and Technology Partners and co-selling; its "Find a Partner" buttons link to /partnerships/directory, which returned {"message":"Forbidden"} when we loaded it on October 18, 2026, and is not in the sitemap.Source
• HiringMember of Technical Staff, Forward Deployed: "Our Enterprise ARR has grown 10x"; "Customer deployments now consume most of our current FDE capacity, which means platform roadmap work competes directly with delivery." Steady-state accounts are handing off to Agent Engineering; FDEs build "platform work that removes deployment toil: outbound campaigns, evals and simulations, observability, CLI and MCP tooling".Source

Pick the three most repeated deployment patterns (for example inbound support with CRM lookup, outbound reminders, scheduling with an EHR) and ship each as a GitOps starter kit with tools, evals, observability and a handoff guide for Agent Engineering.

A deployment that takes one week instead of three means more enterprise logos per FDE, faster time to value and earlier expansion. It is a growth lever disguised as engineering.

• Kits drift from the platform

  Keep them in the main repo with CI that places real test calls.

• HiringMember of Technical Staff, Forward Deployed: "Our Enterprise ARR has grown 10x"; "Customer deployments now consume most of our current FDE capacity, which means platform roadmap work competes directly with delivery." Steady-state accounts are handing off to Agent Engineering; FDEs build "platform work that removes deployment toil: outbound campaigns, evals and simulations, observability, CLI and MCP tooling".Source
• Your websiteHomepage: "Voice agents for builders"; "1 Billion calls supported", "99.9% uptime for enterprise clients", "2.5M+ agents launched", "1M+ developers", "<500ms average latency"; "Everything a Fortune 100 needs to deploy at scale"; an Amazon Ring quote ("zero to production in two weeks, and 100% of our inbound volume now runs through Vapi"); a VapiCon banner for November 11–12.Source
• HiringEnterprise Account Executive ($150K–$175K base): Vapi has "repeatedly proven our ability to sell solutions into the enterprise" with Amazon, Zillow and Uber and is "now primed to expand into new use cases and verticals". Reps get inbound "from our PLG motion, where prospects come in and build agents on our platform and are highly activated before they reach the sales team", outbound with an SDR, and must close a first deal "at an ACV of $240k+" in 90 days with 3x coverage.Source

Publish each guide in the docs with the exact error text, causes and fixes, and link it from the dashboard when that error appears. Track tickets avoided and searches landing on guides.

Every solved error is retention for existing customers and acquisition for developers comparing platforms: a rival with no answer loses that developer.

• Guides expose product weaknesses

  Each guide also files the product fix; retire guides when fixed.

• HiringCustomer Support Engineer roles: the senior manager's team "will act as a primary engine protecting Net Revenue Retention" and will publish "'God-tier' technical guides and debugging snippets tailored to complex enterprise integrations"; the engineer post says "more than 300,000 developers have signed up, with over 1,500 new developers joining every day" and asks each hire to "take your most-repeated ticket and kill it for good".Source
• HiringSolutions Engineer (SF and NY): "one of our first Solutions Architect hires". Buyers are technical and "evaluations depend on clear architecture, credible demos, and working POCs"; customers want to see how Vapi fits "IVR replacement, outbound dialing, agent-assisted support, appointment scheduling"; SEs should know "SIP, Twilio, Genesys, Five9" and "create reusable artifacts" documenting integration patterns and objections.Source

Publish a monthly scorecard: latency, word error rate on phone audio, interruption handling and cost per minute by provider, measured on Vapi. Explain the method and let developers rerun it.

The platform that publishes the fairest benchmark becomes the reference rivals are compared against, and every model launch brings people back to it.

• Providers dispute results

  Publish the method and invite them to rerun it.

• HiringSenior Product Manager (Agent Platform): own agent building and the lifecycle of every model Vapi supports; "Define how model performance gets measured, so every model on the platform is judged on evidence, not intuition"; tame "thousands of possible parameters". The post notes the enterprise business "has grown 10x over the past year" and the $50M Series B.Source
• Your websitePricing: usage plus success packages. Free usage tier ($5 credits, 4 concurrent calls), Core $29 a month, Pro "$999/mo minimum" (10% of Vapi hosting fee, 99% uptime SLA), Premier via sales (named Agent Strategist and FDE Advisor, 99.9% SLA, SSO). HIPAA compliance add-on "$2,000 / month"; extra concurrency $10 a line a month.Source
• HiringCost Revenue Analyst: "Build cost-per-minute and cost-per-call models and unit economics" across "cloud / infrastructure / inference / telephony costs" and forecast cost of revenue.Source

Publish what Vapi enforces for outbound (fraud checks, rate limits, number verification, logging) and what the customer is responsible for, with counsel review. Give SEs the same content as a one-page answer.

Outbound use cases are where deals stall in legal review; a clear, honest page moves that review earlier.

• Overpromising compliance

  Describe controls only; leave legal obligations to the customer's counsel.

• HiringEngineering Manager, Trust & Safety: a team of four "across billing, fraud, and outbound telephony, with billing, pricing, and packaging making up the largest share of the work"; outbound-call compliance experience is a plus.Source
• HiringSolutions Engineer (SF and NY): "one of our first Solutions Architect hires". Buyers are technical and "evaluations depend on clear architecture, credible demos, and working POCs"; customers want to see how Vapi fits "IVR replacement, outbound dialing, agent-assisted support, appointment scheduling"; SEs should know "SIP, Twilio, Genesys, Five9" and "create reusable artifacts" documenting integration patterns and objections.Source
• Your websitePricing: usage plus success packages. Free usage tier ($5 credits, 4 concurrent calls), Core $29 a month, Pro "$999/mo minimum" (10% of Vapi hosting fee, 99% uptime SLA), Premier via sales (named Agent Strategist and FDE Advisor, 99.9% SLA, SSO). HIPAA compliance add-on "$2,000 / month"; extra concurrency $10 a line a month.Source

Turn the internal model into a buyer calculator: calls a month, handle time, containment, provider mix and package, against the cost of a human agent and of building in-house. Output a one-page business case.

Buyers need a number a CFO accepts. The calculator also shows which package fits, which supports the Pro and Premier minimums.

• Inflated ROI damages trust

  Show ranges and real customer results.

• HiringCost Revenue Analyst: "Build cost-per-minute and cost-per-call models and unit economics" across "cloud / infrastructure / inference / telephony costs" and forecast cost of revenue.Source
• HiringMid Market Account Executive: "Mid-market companies (250–1000 employees) are adopting voice automation at an accelerating pace"; the rep must "turn founder-led sales into a scalable, repeatable motion", "articulate ROI", "design pilots" with product and engineering, and close $120k+ multi-stakeholder deals.Source
• Your websiteEnterprise page: the meta description promises "99.99% uptime" while the page says 99.9%; it shows "62M+ calls supported monthly", says "Everything a Fortune 500 needs", labels two proof blocks "Sucess story", and its code sample uses gpt-4o-mini.Source
• Your websitePricing: usage plus success packages. Free usage tier ($5 credits, 4 concurrent calls), Core $29 a month, Pro "$999/mo minimum" (10% of Vapi hosting fee, 99% uptime SLA), Premier via sales (named Agent Strategist and FDE Advisor, 99.9% SLA, SSO). HIPAA compliance add-on "$2,000 / month"; extra concurrency $10 a line a month.Source

One pilot offer: one use case, one number, success criteria (containment, CSAT, cost per call), a fixed price credited to the first contract, and an SE check-in each week.

A standard pilot is easier to approve and forecast than a custom one, and the success criteria make the close a formality.

• Pilots never end

  Fixed 30 days and a decision meeting booked at the start.

• #8 An IVR replacement evaluation kit the new SEs can run in every deal

• HiringMid Market Account Executive: "Mid-market companies (250–1000 employees) are adopting voice automation at an accelerating pace"; the rep must "turn founder-led sales into a scalable, repeatable motion", "articulate ROI", "design pilots" with product and engineering, and close $120k+ multi-stakeholder deals.Source
• HiringSolutions Engineer (SF and NY): "one of our first Solutions Architect hires". Buyers are technical and "evaluations depend on clear architecture, credible demos, and working POCs"; customers want to see how Vapi fits "IVR replacement, outbound dialing, agent-assisted support, appointment scheduling"; SEs should know "SIP, Twilio, Genesys, Five9" and "create reusable artifacts" documenting integration patterns and objections.Source
• Your websitePricing: usage plus success packages. Free usage tier ($5 credits, 4 concurrent calls), Core $29 a month, Pro "$999/mo minimum" (10% of Vapi hosting fee, 99% uptime SLA), Premier via sales (named Agent Strategist and FDE Advisor, 99.9% SLA, SSO). HIPAA compliance add-on "$2,000 / month"; extra concurrency $10 a line a month.Source

Ship official agent skills and an MCP server that let a coding agent create, test and deploy a Vapi agent end to end; keep llms.txt and the docs current; publish example prompts; measure sign-ups that come from agent-created projects.

If coding agents default to Vapi, every developer who asks one becomes a Vapi user without seeing an ad.

• Agents make mistakes users blame on Vapi

  Built-in test calls before deploy.

• HiringMember of Technical Staff, Agentic Developer Experience: build an agent harness where coding agents "place real calls, validate their work against Vapi-specific systems"; experience with "Claude Code, Codex, Cursor", "MCP integrations" and sandboxed runtimes.Source
• Your websitellms.txt describes "4000+ API configurations" and "100+ language support"; Vapi's GitHub topics include agent-skills, claude-code and codex-skills; programmable.info counts 66 public repos with about 1,100 stars in total.Source
• HiringCustomer Support Engineer roles: the senior manager's team "will act as a primary engine protecting Net Revenue Retention" and will publish "'God-tier' technical guides and debugging snippets tailored to complex enterprise integrations"; the engineer post says "more than 300,000 developers have signed up, with over 1,500 new developers joining every day" and asks each hire to "take your most-repeated ticket and kill it for good".Source

Package a regulated offer: HIPAA add-on, Premier support, reference architectures for EHR and policy systems, a security pack, and two certified delivery partners per industry. Sell it with industry pages and references.

Regulated buyers pay more, stay longer and need help Vapi alone cannot staff; partners supply the delivery.

• Compliance gaps

  Counsel review before any claim.

• #7 Industry pages built from the seven customer stories
• #9 Partner program v1: deal registration, partner economics and three lighthouse deals

• Your websiteCustomers page: seven stories. Amazon Ring ("went with Vapi over 40 vendors", CSAT up), Kavak (Latin America used cars), UnityAI ("grows revenue 5X", healthcare scheduling), Spring Venture Group ("lifts Medicare conversions 25%"), Instawork ("1M+ minutes of voice screening per month"), Fleetworks ("10K+ AI calls a day") and Ancile Services ("improved speed-to-lead by 432X").Source
• Your websitePricing: usage plus success packages. Free usage tier ($5 credits, 4 concurrent calls), Core $29 a month, Pro "$999/mo minimum" (10% of Vapi hosting fee, 99% uptime SLA), Premier via sales (named Agent Strategist and FDE Advisor, 99.9% SLA, SSO). HIPAA compliance add-on "$2,000 / month"; extra concurrency $10 a line a month.Source
• HiringSenior Manager, Solutions Partners: "Enterprises increasingly deploy voice AI through solutions partners - systems integrators, AI consultancies, and CX agencies - and we're building that ecosystem from the ground up." A founding IC to recruit and sign the first cohort, stand up deal registration and attribution, draft partner economics (referral incentives, co-sell, services attach) and run "training and certification on Vapi".Source
• HiringMember of Technical Staff, Forward Deployed: "Our Enterprise ARR has grown 10x"; "Customer deployments now consume most of our current FDE capacity, which means platform roadmap work competes directly with delivery." Steady-state accounts are handing off to Agent Engineering; FDEs build "platform work that removes deployment toil: outbound campaigns, evals and simulations, observability, CLI and MCP tooling".Source

Create two levels (builder and enterprise architect), exams that include building and testing a real agent, a public directory of certified people and firms, and leads for certified partners.

Certified builders become a talent pool for customers and a credential partners compete for; that pulls Vapi into more deals.

• Low-quality certificates

  Practical exams only.

• #4 Make "Find a Partner" work before the partner lead's first outreach
• #11 Publish the enterprise debugging guides, so support also wins search and keeps accounts

• HiringSenior Manager, Solutions Partners: "Enterprises increasingly deploy voice AI through solutions partners - systems integrators, AI consultancies, and CX agencies - and we're building that ecosystem from the ground up." A founding IC to recruit and sign the first cohort, stand up deal registration and attribution, draft partner economics (referral incentives, co-sell, services attach) and run "training and certification on Vapi".Source
• Your websiteHomepage: "Voice agents for builders"; "1 Billion calls supported", "99.9% uptime for enterprise clients", "2.5M+ agents launched", "1M+ developers", "<500ms average latency"; "Everything a Fortune 100 needs to deploy at scale"; an Amazon Ring quote ("zero to production in two weeks, and 100% of our inbound volume now runs through Vapi"); a VapiCon banner for November 11–12.Source
• HiringCustomer Support Engineer roles: the senior manager's team "will act as a primary engine protecting Net Revenue Retention" and will publish "'God-tier' technical guides and debugging snippets tailored to complex enterprise integrations"; the engineer post says "more than 300,000 developers have signed up, with over 1,500 new developers joining every day" and asks each hire to "take your most-repeated ticket and kill it for good".Source

Use "Vapi AI" consistently in titles and press, set brand monitoring to "Vapi AI" and "vapi.ai", and claim the knowledge panel with structured data on the homepage.

Clean brand signals make every press hit count and stop AI assistants confusing the two.

• None

  Low risk.

• programmable.infoSite scan: 58 news mentions of "Vapi" in 30 days, most about Vapi the city in Gujarat, India (the latest is a scooter price "in Vapi"); Tranco rank 64,362; mobile LCP 1.5 s, 29% faster than a year ago; DMARC "reject".Source
• NewsVapi raised a $50M Series B led by Peak XV, bringing total funding to $72M; it says enterprise revenue grew 10x in a year and agents crossed 1 billion calls. Coverage on May 12, 2026 also cited 2.7M+ agents created.Source

Record customer talks, turn each into a written story, a short clip and a template, and release one a week through the year. Ask speakers in advance for permission to publish numbers.

One event becomes a year of proof and content without new interviews.

• Speakers decline numbers

  Use qualitative results.

• Your websiteHomepage: "Voice agents for builders"; "1 Billion calls supported", "99.9% uptime for enterprise clients", "2.5M+ agents launched", "1M+ developers", "<500ms average latency"; "Everything a Fortune 100 needs to deploy at scale"; an Amazon Ring quote ("zero to production in two weeks, and 100% of our inbound volume now runs through Vapi"); a VapiCon banner for November 11–12.Source
• Your websiteCustomers page: seven stories. Amazon Ring ("went with Vapi over 40 vendors", CSAT up), Kavak (Latin America used cars), UnityAI ("grows revenue 5X", healthcare scheduling), Spring Venture Group ("lifts Medicare conversions 25%"), Instawork ("1M+ minutes of voice screening per month"), Fleetworks ("10K+ AI calls a day") and Ancile Services ("improved speed-to-lead by 432X").Source

Build a support agent on the docs and the debugging guides that developers can call or talk to in the dashboard; it answers, links the guide, and opens a ticket with the transcript when it cannot.

The best demo of a voice agent is one that solves the caller's own problem, and every answered call is a ticket saved.

• Wrong answers frustrate developers

  Answer only from docs; hand off quickly.

• HiringCustomer Support Engineer roles: the senior manager's team "will act as a primary engine protecting Net Revenue Retention" and will publish "'God-tier' technical guides and debugging snippets tailored to complex enterprise integrations"; the engineer post says "more than 300,000 developers have signed up, with over 1,500 new developers joining every day" and asks each hire to "take your most-repeated ticket and kill it for good".Source
• Your websiteHomepage: "Voice agents for builders"; "1 Billion calls supported", "99.9% uptime for enterprise clients", "2.5M+ agents launched", "1M+ developers", "<500ms average latency"; "Everything a Fortune 100 needs to deploy at scale"; an Amazon Ring quote ("zero to production in two weeks, and 100% of our inbound volume now runs through Vapi"); a VapiCon banner for November 11–12.Source