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acnestudios.com website review
Visit site (opens in a new tab)Reviewed 18 October 202628 issues · 100 checks
This review found 28 issues worth fixing on acnestudios.com, 8 of them high impact, across 100 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
85B- #10,512 of 80,572 reviewed websitesbeats 83%
- #5,944 of 39,629 online storesbeats 80%
- #9 of 257 Salesforce Commerce Cloud storesbeats 96%
Closest competitors among Salesforce Commerce Cloud stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| Apr 25, 2026 | 1.0 s |
| May 2, 2026 | 1.0 s |
| May 9, 2026 | 972 ms |
| May 16, 2026 | 954 ms |
| May 23, 2026 | 935 ms |
| May 30, 2026 | 937 ms |
| Jun 6, 2026 | 956 ms |
| Jun 13, 2026 | 954 ms |
| Jun 20, 2026 | 966 ms |
| Jun 27, 2026 | 961 ms |
| Jul 4, 2026 | 961 ms |
| Jul 11, 2026 | 966 ms |
| Jul 18, 2026 | 963 ms |
| Jul 25, 2026 | 960 ms |
| Aug 1, 2026 | 943 ms |
| Aug 8, 2026 | 950 ms |
| Aug 15, 2026 | 951 ms |
| Aug 22, 2026 | 961 ms |
| Aug 29, 2026 | 966 ms |
| Sep 5, 2026 | 960 ms |
| Sep 12, 2026 | 979 ms |
| Sep 19, 2026 | 984 ms |
| Sep 26, 2026 | 1.0 s |
| Oct 3, 2026 | 1.0 s |
| Oct 10, 2026 | 1.0 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| Apr 25, 2026 | 140 ms |
| May 2, 2026 | 138 ms |
| May 9, 2026 | 133 ms |
| May 16, 2026 | 132 ms |
| May 23, 2026 | 132 ms |
| May 30, 2026 | 131 ms |
| Jun 6, 2026 | 135 ms |
| Jun 13, 2026 | 133 ms |
| Jun 20, 2026 | 133 ms |
| Jun 27, 2026 | 134 ms |
| Jul 4, 2026 | 136 ms |
| Jul 11, 2026 | 137 ms |
| Jul 18, 2026 | 138 ms |
| Jul 25, 2026 | 138 ms |
| Aug 1, 2026 | 136 ms |
| Aug 8, 2026 | 137 ms |
| Aug 15, 2026 | 137 ms |
| Aug 22, 2026 | 139 ms |
| Aug 29, 2026 | 146 ms |
| Sep 5, 2026 | 147 ms |
| Sep 12, 2026 | 150 ms |
| Sep 19, 2026 | 151 ms |
| Sep 26, 2026 | 149 ms |
| Oct 3, 2026 | 147 ms |
| Oct 10, 2026 | 145 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.4 s
0.8 s
1.1 s
1.5 s
1.9 s
2.3 s
2.6 s
3.0 s
acnestudios.com does not allow embedding, so this is Google's rendering of the page.
Speed
Use efficient cache lifetimes
1.2 s · 1.8 MB67 files are served with short cache lifetimes, so returning visitors download them again (1.8 MB).
Reduce unused JavaScript
2.5 s · 498 KiBAbout 498 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.5 s faster on a phone.
Improve image delivery
1.1 MB7 images could be 1.1 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Mobile performance score: 55
55/100Your mobile performance score is 55 (desktop: 95). Pages that score under 90 lose visitors before the first paint.
Main-thread work: 2.1 s
A phone's processor spends 2.1 s on main-thread work while loading, 1.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
1,816 HTML elements
The page has 1,816 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Google CDN adds 123 ms
123 msGoogle CDN costs a phone 123 ms of main-thread work and 347 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
7 third-party services on the page
7 third-party services load with your homepage (Salesforce Commerce Cloud, Optanon and Google CDN and others), adding 625 KiB and 492 ms of main-thread time.
Reduce unused CSS
150 ms · 54 KiBAbout 54 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.
Legacy JavaScript
150 ms · 39 KiBPolyfills for old browsers add 39 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.
Render-blocking requests
150 ms1 file blocks the first paint until they finish downloading. Deferring or inlining it could save about 150 ms.
8 long tasks on the main thread
8 long tasks block the main thread while loading, the longest for 146 ms. During a long task the page ignores taps.
Phones get a much slower page than desktops
Desktop scores 95 but mobile only 55. A gap that wide usually means heavy scripts and images that hit phones hardest.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 17 ms
17 msYour server sent the HTML in 17 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 12.9 s
12.9 sYour largest element takes 12.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Time to Interactive: 13.2 s
13.2 sThe page becomes fully interactive after 13.2 s. Good is under 3.8 s.
Speed Index: 7.2 s
7.2 sVisually, the page fills in at 7.2 s (Speed Index). Good is under 3.4 s.
First Contentful Paint: 2.7 s
2.7 sThe first text or image appears after 2.7 s on a phone. Good is under 1.8 s.
Total Blocking Time: 385 ms
385 msScripts block taps and scrolling for 385 ms in total while the page loads. Good is under 200 ms.
1 image without width and height
1 image have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) held steady for real visitors
+5%Over the last 25 four-week periods to 2026-10-10, real Chrome visitors' tap response (inp) went from 140 ms to 145 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
0%Over the last 25 four-week periods to 2026-10-10, real Chrome visitors' largest content (lcp) went from 1.0 s to 1.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
7 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.8 s
1.8 sReal visitors wait 1.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 159 ms
159 msReal visitors wait 159 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.01
0.01For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.
Real-user FCP: 1.2 s
1.2 sReal visitors see the first content after 1.2 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 550 ms
550 msReal visitors wait 550 ms for your server to start answering (75th percentile). Good is under 800 ms.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 17.7 MB in 93 requests
17.7 MBYour homepage downloads 17.7 MB in 93 requests on a phone: media 15.2 MB (3), images 1.3 MB (20) and scripts 974 KiB (47). Under 2 MB keeps phones on slow connections fast.
An image on the first screen is lazy-loaded
poster-m.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
6 images far larger than shown
269 KiB6 images are downloaded at several times the size a phone draws them, for example chalayan.jpg at 1,280 px wide, shown at 390 px. Resized copies would save about 269 KiB.
3 images below the first screen load straight away
3 images further down the page (394 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 5.0 g of CO₂ per visit
5.01 gBy the Sustainable Web Design model, a visit to your homepage emits about 5.01 g of CO₂e: 600.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Accessibility
11 links without text
11 visible links have no text or label, so screen readers cannot say where they go.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (5 elements).
2 checks passed
Every image has alt text
All 23 images in the HTML carry an alt attribute.
48 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 48 WCAG 2.2 A/AA and best-practice rules on the phone render: 48 passed and 0 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
1 link with vague text
1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is set, so this is minor.
222 internal links, 7 external
The homepage links to 222 pages on acnestudios.com and 7 external pages.
8 checks passed
Meta description: 154 characters
Your meta description is 154 characters: “Shop the official Acne Studios site. View the latest ready-to-wear, womenswear, menswear, shoes & accessories. Complime…”.
One H1 headline
Your main headline reads: “Acne Studios”.
Title: 37 characters
Your title is a healthy 37 characters: “Acne Studios - Shop the official site”.
Canonical URL set
The canonical URL is https://www.acnestudios.com/us/en/home.
Structured data in place
Structured data found: Organization.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.acnestudios.com/sitemap_index.xml.
AI search readiness
Organization data is thin (3 of 6 facts)
Your Organization JSON-LD is missing logo, description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.
No llms.txt
There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (803 words), so crawlers that don't run JavaScript still read it.
Other pages
5 pages without a meta description
/us/en/hussein-chalayan, /us/en/woman/fw26-runway, /us/en/woman/transitional-outerwear, /us/en/scarves/personalised and /us/en/woman/clothing have no meta description, so Google writes the search snippet from whatever text it finds.
1 link to non-canonical URLs
Your homepage links to 1 page by a URL that isn't its canonical one, for example /us/en/30-years-anniversary/30-years-anniversary.html, whose canonical is /us/en/search-content?cid=30-years-anniversary. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.
1 page without an H1
/us/en/30-years-anniversary/30-years-anniversary.html has no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 102 found) and read each the way a search engine does.
4 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
4 small tap targets
4 of 16 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
2 JavaScript errors while loading
2 errors were logged to the browser console while the page loaded, for example “Cannot read properties of undefined (reading 'register')”.
Missing source maps
Large scripts ship without source maps.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Security and trust
1 broken external link
1 link to other sites is dead, for example http://www.twitter.com/acnestudios (520).
Short HSTS lifetime
HSTS is set, but max-age is 0 days; one year is the recommended minimum.
3 redirects before the homepage
Opening https://acnestudios.com goes through 3 redirects before the homepage loads.
3 links through redirect chains
3 links go through two or more redirects, for example http://www.instagram.com/acnestudios.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
6 checks passed
Served over HTTPS
The homepage is served over HTTPS (acnestudios.com).
Valid certificate (83 days left)
The certificate from GlobalSign nv-sa · GlobalSign GCC R3 EV TLS CA 2025 verifies for acnestudios.com and is valid for another 83 days.
Protected from clickjacking
X-Frame-Options or a frame-ancestors policy stops other sites framing yours.
Content-Security-Policy set
A Content-Security-Policy is set, the main browser-side defence against injected scripts.
http:// redirects to https
http://acnestudios.com redirects to the secure version.
HTTP/2 and HTTP/3
The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.
Domain and trust
No CAA record
acnestudios.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
DNSSEC is off
acnestudios.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
2 checks passed
Domain is 19 years old
19 yearsacnestudios.com was registered in Apr 2007 through Ascio Technologies, Inc. Danmark - Filial af Ascio technologies, Inc. USA. An established domain carries more trust with email providers and search engines.
Registered until Apr 2027
acnestudios.com is registered until Apr 2027.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 295 words of copy
The homepage carries about 295 words of visible text.
4 checks passed
11 calls to action
The homepage has 11 calls to action, for example “Register”, “Order status” and “Register a return”.
2 short forms
2 short forms (1 field at most) are right on the homepage.
Analytics in place
Analytics detected: Google Tag Manager and Cloudflare Web Analytics.
Direct contact links
Visitors can reach you directly: 4 phone links and 4 email links.
Email authentication
Email authentication score: 85/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
3 checks passed
DMARC policy: quarantine
DMARC tells receivers to quarantine mail that fails authentication, and sends you reports.
SPF in place (~all)
An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:%{i}._ip.%{h}._ehlo.%{d}._spf.vali.email ~all”.
DKIM signing found
A DKIM key is published (selector “selector2” and “mandrill”), so receivers can verify mail really came from you.
Privacy and tracking
4 trackers load before any consent
4Before a visitor clicks anything, the page loads Google Ads, Google Tag Manager, Meta Pixel and TikTok Pixel (measured from a US location before any click). A consent tool (OneTrust) is installed; check it blocks these until visitors agree where the law requires it.
24 cookies set on arrival
24Opening the homepage sets 24 cookies (measured from a US location before any click).
24 other companies contacted
Loading the homepage contacts 24 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: OneTrust
A consent management tool (OneTrust) loads with the page.
Upkeep, stack and company
No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.
Stack
- Analytics
- Google Tag Manager
Company
- Employees
- 850
- Founded
- 1996
- Headquarters
- Stockholm
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This free review found 28 issues on acnestudios.com, including 13 speed issues, 1 SEO issue and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
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