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hardydiagnostics.com website review

Visit site (opens in a new tab)Reviewed 28 October 202651 issues · 110 checks

This review found 51 issues worth fixing on hardydiagnostics.com, 20 of them high impact, across 110 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.8 s2.3 sMay 9Oct 242.5 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20262.4 s
May 16, 20262.5 s
May 23, 20262.3 s
May 30, 20262.5 s
Jun 6, 20262.6 s
Jun 13, 20262.6 s
Jun 20, 20262.7 s
Jun 27, 20262.6 s
Jul 4, 20262.4 s
Jul 11, 20262.4 s
Jul 18, 20262.5 s
Jul 25, 20262.6 s
Aug 1, 20262.7 s
Aug 8, 20262.7 s
Aug 15, 20262.7 s
Aug 22, 20262.7 s
Aug 29, 20262.7 s
Sep 5, 20262.6 s
Sep 12, 20262.6 s
Sep 19, 20262.6 s
Sep 26, 20262.7 s
Oct 3, 20262.6 s
Oct 10, 20262.7 s
Oct 17, 20262.6 s
Oct 24, 20262.5 s
Real-visitor tap response (INP)75th percentile, phones
142 ms89 msMay 9Oct 2495 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 2026136 ms
May 16, 2026135 ms
May 23, 2026131 ms
May 30, 2026127 ms
Jun 6, 2026122 ms
Jun 13, 2026121 ms
Jun 20, 2026121 ms
Jun 27, 2026127 ms
Jul 4, 2026116 ms
Jul 11, 2026113 ms
Jul 18, 2026113 ms
Jul 25, 2026113 ms
Aug 1, 2026113 ms
Aug 8, 2026113 ms
Aug 15, 2026116 ms
Aug 22, 2026117 ms
Aug 29, 2026123 ms
Sep 5, 2026124 ms
Sep 12, 2026120 ms
Sep 19, 2026120 ms
Sep 26, 2026120 ms
Oct 3, 2026113 ms
Oct 10, 2026112 ms
Oct 17, 2026104 ms
Oct 24, 202695 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of hardydiagnostics.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. hardydiagnostics.com at 0.4 s0.4 s
  2. hardydiagnostics.com at 0.8 s0.8 s
  3. hardydiagnostics.com at 1.2 s1.2 s
  4. hardydiagnostics.com at 1.6 s1.6 s
  5. hardydiagnostics.com at 2.0 s2.0 s
  6. hardydiagnostics.com at 2.4 s2.4 s
  7. hardydiagnostics.com at 2.8 s2.8 s
  8. hardydiagnostics.com at 3.2 s3.2 s

hardydiagnostics.com does not allow embedding, so this is Google's rendering of the page.

Speed

8 to fix57
  • Improve image delivery

    8.0 s · 2.8 MB

    29 images could be 2.8 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 8.0 s faster on a phone.

  • Render-blocking requests

    3.0 s

    39 files block the first paint until they finish downloading. Deferring or inlining them could save about 3.0 s.

  • Minify JavaScript

    2.3 s · 442 KiB

    442 KiB could be saved by minifying JavaScript.

  • Reduce unused CSS

    1.3 s · 218 KiB

    About 218 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 1.3 s faster on a phone.

  • Mobile performance score: 57

    57/100

    Your mobile performance score is 57 (desktop: 70). Pages that score under 90 lose visitors before the first paint.

  • Reduce unused JavaScript

    450 ms · 114 KiB

    About 114 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 450 ms faster on a phone.

  • Main-thread work: 2.8 s

    A phone's processor spends 2.8 s on main-thread work while loading, 1.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 2,225 HTML elements

    The page has 2,225 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 3 long tasks on the main thread

    3 long tasks block the main thread while loading, the longest for 82 ms. During a long task the page ignores taps.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Use efficient cache lifetimes

    46 KiB

    5 files are served with short cache lifetimes, so returning visitors download them again (46 KiB).

  • Legacy JavaScript

    15 KiB

    Polyfills for old browsers add 15 KiB JavaScript that modern phones do not need.

  • 1 third-party service on the page

    1 third-party service load with your homepage (Braintree Payments), adding 30 KiB and 5 ms of main-thread time.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify CSS

    3 KiB

    3 KiB could be saved by minifying CSS.

1 checks passed
  • Server response: 16 ms

    16 ms

    Your server sent the HTML in 16 ms, well inside Google's 600 ms guideline.

Core Web Vitals

8 to fix100
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 25.6 s

    25.6 s

    Your largest element takes 25.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “nemis”.

  • Time to Interactive: 26.2 s

    26.2 s

    The page becomes fully interactive after 26.2 s. Good is under 3.8 s.

  • Speed Index: 12.7 s

    12.7 s

    Visually, the page fills in at 12.7 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 4.2 s

    4.2 s

    The first text or image appears after 4.2 s on a phone. Good is under 1.8 s.

  • Real-user FCP: 1.8 s

    1.8 s

    Real visitors see the first content after 1.8 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 1.2 s

    1.2 s

    Real visitors wait 1.2 s for your server to start answering (75th percentile). Good is under 800 ms.

  • 37 images without width and height

    37 images have no width and height attributes, so the layout jumps as each one loads.

  • Largest content (LCP) held steady for real visitors

    +4%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 2.4 s to 2.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

6 checks passed
  • Real-user LCP: 2.4 s

    2.4 s

    Real visitors wait 2.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 89 ms

    89 ms

    Real visitors wait 89 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.09

    0.09

    For real visitors the layout shifts by 0.09 (75th percentile). Good is under 0.1.

  • Tap response (INP) got 27% faster for real visitors

    -27%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 136 ms to 95 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0.006

    0.006

    The layout barely moves while loading (CLS 0.006, good is under 0.1).

  • Total Blocking Time: 22 ms

    22 ms

    Scripts block the page for only 22 ms while loading. Good is under 200 ms.

Images and page weight

5 to fix28
  • Page weight: 5.5 MB in 477 requests

    5.5 MB

    Your homepage downloads 5.5 MB in 477 requests on a phone: images 3.6 MB (82), scripts 1.3 MB (323) and stylesheets 317 KiB (37). Under 2 MB keeps phones on slow connections fast.

  • 1 image over 500 KB

    combined_cauris_and_acineto_5_banner_1.png weighs 622 KiB. On a phone connection a single image that size takes seconds.

  • 13 images in older formats

    13 images (2.9 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 8 images below the first screen load straight away

    8 images further down the page (966 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • 4 images far larger than shown

    388 KiB

    4 images are downloaded at several times the size a phone draws them, for example nemis-home-page-banner-v2.png at 1,213 px wide, shown at 370 px. Resized copies would save about 388 KiB.

  • About 1.6 g of CO₂ per visit

    1.56 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.56 g of CO₂e: 187.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

10 to fixGoogle 8188
  • Certain ARIA roles must contain particular children (1 element)

    Certain ARIA roles must contain particular children: 1 element on the page fails this check, rated critical by axe-core.

  • 5 text elements with low contrast

    5 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Interactive controls must not be nested (2 elements)

    Interactive controls must not be nested: 2 elements on the page fail this check, rated serious by axe-core.

  • 1 image without alt text

    1 image has no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (3 elements)

    All page content should be contained by landmarks: 3 elements on the page fail this check, rated moderate by axe-core.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

  • 25 links without text

    25 visible links have no text or label, so screen readers cannot say where they go.

  • 10 form fields without a label

    10 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • Alternative text of images should not be repeated as text (9 elements)

    Alternative text of images should not be repeated as text: 9 elements on the page fail this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h1 → h5), which makes the page harder to scan with a screen reader.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (1 element).

1 checks passed
  • 47 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 56 WCAG 2.2 A/AA and best-practice rules on the phone render: 47 passed and 9 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

8 to fixGoogle 6965
  • No meta description

    No meta description, so Google writes its own snippet from whatever text it finds.

  • Title is short (9 characters)

    Your title is only 9 characters: “Home page”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • 2 H1 headlines

    There are 2 <h1> headlines (“Customer Log In” and “Home Page”). One clear main headline is easier for people and search engines.

  • No social preview image

    No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • No XML sitemap

    No XML sitemap at https://hardydiagnostics.com/sitemap.xml, so Google discovers your pages only by following links.

  • 12 links with vague text

    12 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 4 links crawlers can't follow

    4 links have no real href, so search engines can't follow them.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 160 internal links, 14 external

    The homepage links to 160 pages on hardydiagnostics.com and 14 external pages.

2 checks passed
  • Canonical URL set

    The canonical URL is https://hardydiagnostics.com/.

  • robots.txt in place

    robots.txt is in place.

AI search readiness

2 to fix53
  • robots.txt blocks 5 AI answer engine crawlers

    5 of 6

    Your robots.txt shuts out ChatGPT search (OAI-SearchBot), ChatGPT (ChatGPT-User), Claude search (Claude-SearchBot), Perplexity (PerplexityBot) and Perplexity (Perplexity-User). These fetch pages to answer people's questions and cite the source, so your site can't be quoted or linked in those answers.

  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

  • Opted out of AI training for 5 crawlers

    robots.txt blocks GPTBot, ClaudeBot, Google-Extended, Applebot-Extended and CCBot, which collect pages to train models. That's a legitimate choice and doesn't by itself stop the site appearing in AI answers.

1 checks passed
  • Text is in the HTML

    Your server sends the page's text in the HTML (1,361 words), so crawlers that don't run JavaScript still read it.

Other pages

1 to fix0
  • 3 linked pages are broken

    Your homepage links to /wishlist, /quickorderpad/form and /account-registration, which answer with an error. Visitors hit a dead end and search engines drop them.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 78 found) and read each the way a search engine does.

Best practices

2 to fixGoogle 9278
  • 3 broken images

    3 images failed to load on a phone, for example https://hardydiagnostics.com/media/blog/cache/310x229/magefan_blog/tech-services-header.jpg.

  • 5 JavaScript errors while loading

    5 errors were logged to the browser console while the page loaded, for example “The Content Security Policy directive 'report-uri' specifies as endpoint 'http://csp-reporting-service.com/my-project/e…”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Content security policy”).

2 checks passed
  • Tap targets are thumb-sized

    49 of 54 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

3 to fix71
  • 5 broken links to your own pages

    5 links from your homepage to your own site are broken, for example https://hardydiagnostics.com/customer/account/ (406).

  • Certificate expires in 8 days

    Your certificate from Certainly · Certainly Intermediate R1 expires in 8 days. If it doesn't renew automatically, visitors get a security warning.

  • No Content-Security-Policy

    No Content-Security-Policy header, the main browser-side defence against injected scripts.

  • Short HSTS lifetime

    HSTS is set, but max-age is 0 days; one year is the recommended minimum.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • Deprecated X-XSS-Protection

    X-XSS-Protection is set to “1; mode=block, 1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

4 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (hardydiagnostics.com).

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • http:// redirects to https

    http://hardydiagnostics.com redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

Domain and trust

  • No CAA record

    hardydiagnostics.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    hardydiagnostics.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 30 years old

    30 years

    hardydiagnostics.com was registered in Jun 1996 through Cloudflare, Inc.. An established domain carries more trust with email providers and search engines.

  • Registered until May 2030

    hardydiagnostics.com is registered until May 2030.

Content and conversion

3 to fix81
  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • Thin social proof

    Social proof on the homepage: 4 trust badges. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 798 words of copy

    The homepage carries about 798 words of visible text.

5 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Contact Us” and “LEARN MORE”.

  • 10 calls to action

    The homepage has 10 calls to action, for example “Bulk Order Pad”, “Quick Order” and “New customer? Start Here”.

  • 24 short forms

    24 short forms (4 fields at most) are right on the homepage, asking for an email.

  • Direct contact links

    Visitors can reach you directly: 3 phone links and 2 email links.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

Email authentication

1 to fix75
  • DMARC is monitor-only (p=none)

    DMARC is set to p=none, so mail pretending to be hardydiagnostics.com is still delivered. Reports are on, so moving to quarantine is the next step.

  • Email authentication score: 75/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

2 checks passed
  • SPF with a strict ending (-all)

    An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 ip4:50.234.132.117/32 ip4:74.127.7.192/26 a:billtrust.com include:spf.protection.outlook.com include:us._netbloc…”.

  • DKIM signing found

    A DKIM key is published (selector “selector1” and “selector2”), so receivers can verify mail really came from you.

Privacy and tracking

  • 11 cookies set on arrival

    11

    Opening the homepage sets 11 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 1 other company contacted

    Loading the homepage contacts 1 host run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • No known trackers before consent

    No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).

Upkeep, stack and company

  • The footer still says © 2023.

Stack

Framework
Bootstrap
E-commerce
Magento
Hosting
Fastly

Company

Headquarters
Santa Maria

Upkeep, stack, hiring and company data from programmable.info

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This review found 51 issues on hardydiagnostics.com, including 16 speed issues, 8 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
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  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
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