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lg2.com website review
Visit site (opens in a new tab)Reviewed 4 November 202627 issues · 74 checks
This review found 27 issues worth fixing on lg2.com, 14 of them high impact, across 74 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
71CClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 3.5 s |
| May 23, 2026 | 3.4 s |
| May 30, 2026 | 3.4 s |
| Jun 6, 2026 | 3.4 s |
| Jun 13, 2026 | 3.5 s |
| Jun 20, 2026 | 3.5 s |
| Jun 27, 2026 | 3.5 s |
| Jul 4, 2026 | 3.4 s |
| Jul 11, 2026 | 3.3 s |
| Jul 18, 2026 | 3.3 s |
| Jul 25, 2026 | 3.4 s |
| Aug 1, 2026 | 3.5 s |
| Aug 8, 2026 | 3.6 s |
| Aug 15, 2026 | 3.6 s |
| Aug 22, 2026 | 3.5 s |
| Aug 29, 2026 | 3.5 s |
| Sep 5, 2026 | 3.5 s |
| Sep 12, 2026 | 3.5 s |
| Sep 19, 2026 | 3.5 s |
| Sep 26, 2026 | 3.5 s |
| Oct 3, 2026 | 3.4 s |
| Oct 10, 2026 | 3.5 s |
| Oct 17, 2026 | 3.5 s |
| Oct 24, 2026 | 3.5 s |
| Oct 31, 2026 | 3.5 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 112 ms |
| May 23, 2026 | 112 ms |
| May 30, 2026 | 111 ms |
| Jun 6, 2026 | 111 ms |
| Jun 13, 2026 | 108 ms |
| Jun 20, 2026 | 106 ms |
| Jun 27, 2026 | 110 ms |
| Jul 4, 2026 | 115 ms |
| Jul 11, 2026 | 116 ms |
| Jul 18, 2026 | 119 ms |
| Jul 25, 2026 | 119 ms |
| Aug 1, 2026 | 117 ms |
| Aug 8, 2026 | 119 ms |
| Aug 15, 2026 | 126 ms |
| Aug 22, 2026 | 119 ms |
| Aug 29, 2026 | 119 ms |
| Sep 5, 2026 | 115 ms |
| Sep 12, 2026 | 115 ms |
| Sep 19, 2026 | 116 ms |
| Sep 26, 2026 | 111 ms |
| Oct 3, 2026 | 110 ms |
| Oct 10, 2026 | 105 ms |
| Oct 17, 2026 | 112 ms |
| Oct 24, 2026 | 114 ms |
| Oct 31, 2026 | 125 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Reduce unused JavaScript
6.3 s · 965 KiBAbout 965 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 6.3 s faster on a phone.
Mobile performance score: 26
26/100Your mobile performance score is 26. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 7.2 s
A phone's processor spends 7.2 s on main-thread work while loading, 2.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
3,509 HTML elements
The page has 3,509 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
6 third-party services on the page
6 third-party services load with your homepage (Google CDN, Google Tag Manager and Other Google APIs/SDKs and others), adding 1.6 MB and 622 ms of main-thread time.
Render-blocking requests
600 ms6 files block the first paint until they finish downloading. Deferring or inlining them could save about 600 ms.
Google CDN adds 389 ms
389 msGoogle CDN costs a phone 389 ms of main-thread work and 742 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Google Tag Manager adds 197 ms
197 msGoogle Tag Manager costs a phone 197 ms of main-thread work and 314 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
DatoCMS adds 0 ms
0 msDatoCMS costs a phone 0 ms of main-thread work and 516 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
16 long tasks on the main thread
16 long tasks block the main thread while loading, the longest for 194 ms. During a long task the page ignores taps.
Reduce unused CSS
140 ms · 33 KiBAbout 33 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 140 ms faster on a phone.
Improve image delivery
88 KiB9 images could be 88 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 50 ms
50 msYour server sent the HTML in 50 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user CLS: 0.48
0.48For real visitors the layout shifts by 0.48 (75th percentile). Good is under 0.1.
Largest Contentful Paint: 11.7 s
11.7 sYour largest element takes 11.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “MARQUER LE MOMENT TRAVERSER LE TEMPS MARQUER LE MOMENT TRAV…”.
Cumulative Layout Shift: 0.935
0.935The layout shifts by 0.935 while loading, so content jumps under the reader's thumb. Good is under 0.1.
Speed Index: 12.7 s
12.7 sVisually, the page fills in at 12.7 s (Speed Index). Good is under 3.4 s.
Time to Interactive: 16.8 s
16.8 sThe page becomes fully interactive after 16.8 s. Good is under 3.8 s.
Total Blocking Time: 590 ms
590 msScripts block taps and scrolling for 590 ms in total while the page loads. Good is under 200 ms.
Tap response (INP) held steady for real visitors
+7%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 112 ms to 125 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
+2%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 3.5 s to 3.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
3 checks passed
Real-user LCP: 2.2 s
2.2 sReal visitors wait 2.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user FCP: 1.3 s
1.3 sReal visitors see the first content after 1.3 s (75th percentile). Good is under 1.8 s.
First Contentful Paint: 1.1 s
1.1 sThe first text or image appears after 1.1 s, inside the 1.8 s “good” threshold.
Images and page weight
Page weight: 3.0 MB in 123 requests
3.0 MBYour homepage downloads 3.0 MB in 123 requests on a phone: scripts 1.6 MB (54), other files 626 KiB (9) and images 519 KiB (44). Under 2 MB keeps phones on slow connections fast.
About 0.8 g of CO₂ per visit
0.84 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.84 g of CO₂e: 101.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
3 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
Form elements should have a visible label (1 element)
Form elements should have a visible label: 1 element on the page fails this check, rated serious by axe-core.
1 form field without a label
1 form field has no label, so screen readers announce an empty box and autofill guesses.
2 checks passed
Every image has alt text
All 11 images in the HTML carry an alt attribute.
43 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 44 WCAG 2.2 A/AA and best-practice rules on the phone render: 43 passed and 1 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
Title is short (21 characters)
Your title is only 21 characters: “Agence créative | LG2”. Between 30 and 65 characters leaves room to say what you do and for whom.
18 internal links, 12 external
The homepage links to 18 pages on lg2.com and 12 external pages.
6 checks passed
Meta description: 143 characters
Your meta description is 143 characters: “LG2 est une agence d'idées pour vous aider à croître et concrétiser vos ambitions grâce à vos projets créatifs, stratég…”.
Canonical URL set
The canonical URL is https://lg2.com/.
Structured data in place
Structured data found: Organization, WebPage and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://lg2.com/sitemap_index.xml.
AI search readiness
Most text only appears after JavaScript runs
14%A phone browser shows 1,308 words, but the HTML your server sends has only 177. GPTBot, ClaudeBot and PerplexityBot read that HTML without running JavaScript, so they see an almost empty page. Server-side rendering or pre-rendering fixes it.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 6 of 6 facts
Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.
llms.txt published
The site publishes https://lg2.com/llms.txt (38 KiB, 74 links), a plain-text guide to the site for AI tools.
Other pages
5 pages share a meta description
https://lg2.com/offres/creer-ou-actualiser-une-marque, https://lg2.com/offres/elargir-ses-marches-ou-clienteles and https://lg2.com/offres/batir-la-notoriete-et-la-preference use the same meta description. A description written for each page earns more clicks.
1 page without an H1
https://lg2.com/en has no <h1> headline, so visitors and search engines get no clear main topic.
2 pages with very little text
https://lg2.com/contact and https://lg2.com/conditions-d-utilisation-du-site-web have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.
10 internal pages checked
We fetched 10 pages linked from your homepage and read each the way a search engine does.
6 checks passed
Linked pages load
All 10 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 10 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 10 pages that loaded have a <title>.
Best practices
Missing source maps
Large scripts ship without source maps.
3 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Tap targets are thumb-sized
13 of 16 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 1,308 words of copy
The homepage carries about 1,308 words of visible text.
4 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Contact”.
1 call to action
The homepage has 1 call to action, for example “Contact”.
2 short forms
2 short forms (2 fields at most) are right on the homepage, asking for an email.
Analytics in place
Analytics detected: Google Tag Manager.
Privacy and tracking
2 trackers load before any consent
2Before a visitor clicks anything, the page loads Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
6 other companies contacted
Loading the homepage contacts 6 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at lg2.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- Framework
- Nuxt
- Analytics
- Google Tag Manager
- Hosting
- AWS
Company
- Headquarters
- Montreal
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 27 issues on lg2.com, including 16 speed issues, 2 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
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